0:02 all right ladies and gentlemen boys and
0:05 girls we have arrived this is The Tick
0:08 Tock organic 90 000 per month plus High
0:10 ticket sales process and this was done
0:13 with no paid ads no shout outs no opt-in
0:15 funnels no email list no editors only
0:17 posting one times per day and with less
0:19 than 20 000 followers through the
0:20 account that all the leads were coming
0:22 through and obviously there's the stripe
0:25 screenshot we did over the 30-day period
0:28 of the May 31st to June 30th so 30 day
0:30 period and other examples so you know
0:32 that this works across the board
0:34 completely independent of Niche uh this
0:36 is Gabe he's one of our clients he's a
0:38 body recomp offer um
0:39 um
0:40 I need to check specifically what he
0:42 entered the month out at but this is uh
0:45 like June 25th or something then uh
0:46 phase with a more mechanical make money
0:50 online offer tailor with uh more Direct
0:52 Fitness offer oriented towards older
0:55 males but 4K split pay for 16 weeks
0:57 so just
0:58 to elaborate on the point that this
1:01 works for every single Niche doesn't
1:04 really matter this process goes across
1:06 the board and it generates what people
1:07 are literally saying is the easiest
1:10 sales calls that they ever have
1:13 now who this is for if you have a higher
1:15 ticket offer and want to close deals
1:17 that are between 3 and 15K in size from
1:19 Tick Tock and Instagram nurtured leads
1:21 this is for you if you want to scale a
1:23 coaching done with you or any type of
1:24 high ticket offer past 50k a month
1:27 through organic socials this is for you
1:28 if you want to acquire more High ticket
1:30 clients at no monetary cost to yourself
1:32 This is for you if you want to be able
1:34 to get more High ticket clients just by
1:36 posting on Tick Tock and Instagram this
1:37 is for you and if you want to charge
1:39 more for your high ticket offer
1:42 hmm but don't know what kind of funnel
1:44 and sales process will allow you to this
1:47 is for you and also note before I do get
1:50 into the Weeds on this this is not
1:52 specifically just a how-to video this is
1:54 more principle based uh the principles
1:57 matter more than the specific you know
2:00 mechanical how-to however we will be
2:02 dropping a YouTube complex sales asset
2:04 that goes over the actual step-by-step
2:07 within the next coming weeks or so I'm
2:08 working on the headline and some of the
2:11 basics right now but
2:13 that's going to be within the next
2:15 couple weeks so subscribe to us or you
2:17 are a nerd now
2:20 the big idea to start this off with the
2:23 first principle and the overarching idea
2:26 you do not want anyone to buy your offer
2:27 but this is more the perception that you
2:29 need to have this isn't like literally
2:31 you don't want anyone to buy your offer
2:32 that's why you guys are watching this
2:34 video you want people to buy your offer
2:36 but the perception and how you conduct
2:37 yourself is that you don't want anyone
2:39 to buy your offer if anything you need
2:41 to put yourself in the mind state that
2:43 your content is all you care about and
2:45 your offer comes secondarily to content
2:47 now getting straight into that like what
2:50 that means one your content is a
2:52 circular extrapolation of your offer
2:54 slash product when you treat your
2:56 content itself as a mirror of your
2:57 product being introduced to the market
2:59 you're going to close deals a hundred
3:01 times faster than your competitors I'm
3:03 going to zoom in a little bit
3:06 there we go instead of a product being
3:07 introduced to a market in exchange for
3:09 Capital it is just content being
3:11 introduced to a platform in exchange for
3:13 views the latter
3:16 latter being this is basically the MVP
3:18 of the former
3:20 here especially considering the fact
3:23 that 95 of the people watching this
3:25 video also done with you and or
3:27 information based offers coaching offers
3:29 that use content as the primary vehicle
3:31 for delivery of client results and
3:33 knowledge transfer Additionally the
3:35 latter can also be understood just you
3:38 remember this is the latter Additionally
3:39 the latter can be understood as a
3:41 necessary precursor for the former as a
3:43 testing mechanism that graduates into
3:45 systemized Legion once we find the
3:48 marketing angle that gets us traction
3:50 your hook or your title of videos or if
3:52 you have a direct response direct
3:56 response background is
3:59 an extrapolation or an angle of your
4:01 offer headline so think about it as
4:04 you're going back to this and the latter
4:07 being a precursor for the former your
4:10 your hook is basically your exact your
4:12 power off or headline let's say that this
4:13 this
4:15 say we made this into a power offer right
4:17 right
4:19 I'm not going to get into that if you
4:20 should you guys should know what like a
4:22 no-brainer offer power off or whatever
4:25 and how headlines relate to those but
4:27 if this was
4:29 my offer headline
4:32 you can make your Tick Tock hooks your
4:33 Instagram hooks for the short form
4:37 videos as extrapolated versions of those
4:40 so you can make them into
4:42 summarized versions of those with
4:43 slightly different angles that you test
4:46 over and over and over until you get
4:49 significant traction like a good example
4:51 is one that I've been running pretty
4:53 recently is
4:54 um they're all literally almost the
4:56 exact same idea over and over and over
4:57 again just to rephrase a little
5:00 different but it's putting social media
5:01 coaches out of business and I just did
5:03 the same hook over and over because it
5:05 was cooking obviously just as an example
5:07 of what I'm talking about and the body
5:09 of your content is an extrapolation
5:12 slash angle slash subsection of your
5:13 actual offer
5:17 meaning that if your hook of your short
5:20 form videos is an extrapolation of your
5:22 offer headline
5:24 you know with a specific angle attached
5:27 to it the body of your content is a
5:29 subsection of your offer that you're
5:31 also testing through the platforms
5:34 and your CSA based on your moonshot case
5:36 study is the progenitor of all your
5:38 content and it is the essence of your
5:41 business so what this means is that of
5:43 your complex sales assets long-form
5:45 sales letters things like that long form
5:47 YouTube videos you can basically test
5:49 sub ideas from those videos
5:52 in short form content as if you were
5:54 testing how well the offer hits so your
5:57 hook determines your Hook and the
5:59 beginning sequence of the first 10 or 15
6:01 seconds determines how many views the
6:03 video is going to get this determines
6:05 how many followers and inbound leads you
6:07 get as well as your CTA but we'll go
6:09 into that later
6:11 now from there mid form content like
6:12 you're watching right now
6:15 oriented towards a subsection of the CSA
6:17 is delineated in order for the audience
6:19 to pay very close attention to your
6:21 digest specific nuances they need to
6:23 understand in order to get results
6:25 faster when they buy your offer from
6:27 there compacted short form Trojan Horse
6:30 micro sales letters take talks and
6:32 Instagram reels are also crafted and act
6:34 as eyeball aggregators that fire traffic
6:37 down the funnel all marketing assets are
6:39 a circular extrapolation of your product
6:41 and offer and are mirrors of one another
6:43 with Trojan Horse packaging designed for
6:44 the most aligned channel for
6:46 distribution of the core offer angle
6:49 because obviously just at a given
6:51 Baseline some offers do better on on
6:53 different channels that's just a given
6:56 so that leave by the way this is a
6:58 little bit of a complex breakdown if at
6:59 any point any of this doesn't make sense
7:01 literally just leave comments down below
7:03 and either Liam or myself will answer
7:06 them next
7:09 next uh thing to understand here your
7:12 entire or I'm gonna fix that
7:13 your entire organic marketing process
7:15 should not be about uptake it is about
7:17 filtration and dequeuing as much as
7:19 humanly possible this is how actual
7:23 organic uptake legitimately occurs so
7:25 your funnel nurturing assets video
7:28 content and CSA all have one focused and
7:29 that is to exist and Float Around The
7:32 Ether with the aim of pure DQ marketing
7:34 now other people will absolutely do
7:36 anything in their power to show for more
7:38 views and followers at any costs lame
7:41 you need to optimize yes and I'm telling
7:43 you that you need to do this you need to
7:46 optimize for decent views so not low
7:48 views if you ever have the if you ever
7:50 do videos and you're only getting I'm
7:51 talking about Tick Tock videos or
7:53 Instagram bills for example if you're
7:54 doing videos and you're getting say like
7:56 under a thousand views
7:58 don't give yourself the excuse that like
8:00 oh it's fine it's it's making it to the
8:03 right target audience it's like no if
8:05 it's still getting like low views I
8:06 would classify low views as anything
8:09 below 2 000 views on a video anything
8:13 below 2000 it's not really reaching the
8:14 audience that well you're you're really
8:16 not reaching the audience because if
8:17 something is under 2 000 views that
8:19 means the average retention time is like
8:23 maybe 15 20 so no one's actually hearing
8:25 no one's actually hearing the message
8:26 you're putting out and they're not
8:28 hearing the full
8:30 you know thought or perspective that
8:32 you're giving people so it's
8:34 you need to optimize for decent views
8:36 anything between two and 100K and your
8:38 targeting of a niche with absolute
8:40 ruthless DQ processes in the content
8:43 funnel sales process and pricing
8:45 now number three
8:47 this is going to be a little bit high
8:48 level but it'll make sense as I go
8:51 through it do not skip steps in the
8:53 funnel process and when I say I may have
8:54 could have I could have worded this
8:58 better don't shoot your audience through
9:00 the funnel don't don't shoot your
9:02 audience where they're skipping steps
9:04 throughout your funnel
9:06 so what you need to do is stop being a
9:08 greedy Scrooge McDuck that ctas all your
9:11 viewers uh of your top of funnel content
9:13 to the final conversion event from your
9:14 short form videos I'm gonna rewrite that
9:15 just so it's a little bit easier to
9:18 understand that CTA is all viewers of
9:20 top of funnel content to the final
9:22 conversion event from your short form
9:24 videos you only CTA to the next
9:26 conversion event in the totality of the
9:30 funnel so I wrote a little list of the
9:32 uh all the conversion events that are in
9:34 a short form organic funnel number one
9:36 being the hook of the video needs to
9:37 sell people on the 10 second capture
9:39 period the 10 second capture period
9:41 where you introduce social proof and you
9:43 back up the initial hook or claim of the
9:44 video sells people to the end of the
9:48 video because the the more the stronger
9:49 your evidence and the more powerful the
9:51 claim is people want to retain through
9:53 more the end of the video sells people
9:55 on more of your content not to your
9:57 final conversion events
10:00 now what this does when you CTA people
10:02 to more of your content and you do this
10:04 in every single video it causes uh I
10:06 guess one thing one way if we we started
10:08 referring to is like Trojan Horse
10:09 recursion because if you're introducing
10:12 social proof in the proper structure how
10:14 we have it outlined I think I'll show
10:15 you guys which video it is really quick
10:17 if you want to go watch
10:23 hold on one second uh
10:29 it is this one
10:31 um it's this one so if you go watch this
10:33 one afterwards this one talks about um
10:34 um
10:40 social proof recursion
10:43 oh no it's this one the video structure
10:45 that gets it okay so you go watch that
10:47 one it will it will literally explain
10:48 exactly how to properly there's so many
10:51 people that talk about how to inject
10:53 social proof into short form videos but
10:55 they do it like absolute utter dog [ __ ]
10:57 I swear to God we're like the only
10:59 people that have ever figured out how to
11:00 do it properly and and have clients that
11:03 do it properly but anyway what ends up
11:04 happening is that because you're CTA
11:07 people to go view more of your content
11:10 what ends up happening is that over and
11:11 in every single video you're referring
11:13 them go watch more of my content go
11:14 watch more of my content go watch more
11:15 of my content what ends up happening is
11:18 it becomes a spinning flywheel where if
11:21 every single video You're introducing a
11:22 different form of social proof
11:23 immediately after the hook and
11:25 immediately before the content CTA what
11:27 ends up happening in the space of 10
11:29 minutes they've seen 10 different
11:32 expressions of social proof and results
11:34 you've gotten for yourself or clients so
11:37 Trojan Horse recursion content
11:39 um and the profile view they're
11:40 technically one of the same but we'll
11:42 just refer to it as Trojan Horse
11:44 recursion content sells the profile view
11:47 the profile view sells people to the
11:49 complex sales asset or other social
11:52 Channel which is ideal I I'd rather have
11:55 people uh
11:56 I'd rather have people say like go for
11:58 my Tick Tock and then bounce to my
12:00 Instagram and then from there go to the
12:02 complex sales asset instead of it being
12:04 the other way around uh where people go
12:06 to the complex sales asset first you
12:07 want to have them on more channels
12:10 optimally over this
12:13 next the complex sales ads asset sends
12:16 people to the book call Lander the book
12:18 call Lander contains a homework sequence
12:19 that pre-sells the offer before the call
12:21 the call disqualifies broke and stupid
12:23 people from getting access to the
12:25 program offer or product and then
12:26 finally once you have the proper
12:28 qualified leads in the pipe the customer
12:30 happily pays tens of thousands of
12:31 dollars for access
12:34 note how there's six stages of content
12:36 so all the way down to the CSA there's
12:38 six stages of content performing the
12:40 labor before the funnel is even remotely
12:41 involved with the only place there ever
12:45 being a true call to action is uh at the
12:48 end of the CSA obviously I didn't write
12:49 that right here but in your CSA is the
12:51 only place where
12:53 you actually have a legitimate call to
12:55 action where you you state your power
12:57 offer your no-brainer offer you state it
12:59 that is the only time you ever state it
13:01 and ref and tell people book a call
13:03 that's the only time
13:05 and even when that's done it's done
13:06 passively and you kind of just don't
13:08 care and I'll get into why that matters
13:10 momentarily because most people when
13:11 they try to convert from organic content
13:13 directly call to action their final
13:15 conversion event and in doing so they
13:17 immediately end up shattering the fourth
13:18 wall and make viewers feel as if the
13:19 entire point of the video they just
13:21 watched was just the Creator being a
13:23 money hungry [ __ ] bird instead of
13:25 actually sharing an Innovative idea your
13:26 top of funnel ctas need to be oriented
13:28 towards getting people to binge watch
13:31 all your other content or just uh
13:33 referring other people to watch more of
13:34 your content and cause a natural
13:37 progression down the funnel not forced
13:39 and what this leads to is at no point do
13:41 they ever feel as if they're ever being
13:43 sold yeah at no point do they ever feel
13:45 that they're being sold
13:48 number four your job is not to be a
13:49 loosey-goosey prostitute that lets
13:50 Street trash inside
13:53 the offer you're selling if you aren't
13:54 going out of your way to kick people out
13:55 of the opportunity of booking calls
13:56 you're going to have a harder time
13:58 booking more calls and closing the calls
14:01 that you do get for example of our own
14:03 offer we kick roughly 40 of the book
14:04 calls we get off the counter before we
14:06 even take the call based on their
14:08 answers to the qualified call Jesus
14:10 Christ the qualification questions that
14:13 we have just as well we only make offers
14:15 to about 50 of the people that actually
14:17 end up making it onto the calls this is
14:19 done intentionally to let in only the
14:21 most qualified individuals for the offer
14:23 because we do not allow retards in our
14:25 offer additionally prospects will feel
14:27 your inherent frame on calls stemming
14:28 from the fact that you purposely
14:30 annihilate half your pipeline out of
14:31 sheer confidence in the quality of the
14:33 transformation you provide and results
14:37 you get do not be afraid to destroy half
14:39 your pipeline in order to increase your
14:41 implicit or your your yeah your implied frame
14:43 frame
14:46 and one of the other overarching ideas I
14:48 wanted to give to you guys on this video
14:51 is that all organic marketing can be
14:53 boiled down to a competition to see who
14:55 can maintain frame at any at any cost
14:57 qualify themselves the least and not
14:59 open the floodgates at every stage of
15:00 the funnel
15:02 hence why our close rate is over 70 percent
15:03 percent
15:05 another note on this topic this extends
15:07 Beyond just your content your entire
15:10 funnel is completely and utterly a game
15:12 of constraining supply and demand at
15:14 every possible turn this is why we don't
15:17 use opt-ins gate sales assets or a
15:19 funnel with information captures all
15:21 these mechanisms destroy the perception
15:22 of reciprocity and frame that you've
15:24 already built up in your content and
15:26 completely Shadow the prospects
15:28 perspective perception of your genuinity
15:30 remember their Journey Through the funnel
15:31 funnel
15:33 should not even feel as if it is a sales
15:36 process it should feel so naturally
15:38 magnetic and streamlined that from their
15:41 point of view they have basically
15:43 stumbled upon your content and your
15:46 offer and it's like the treasure chest
15:48 they've stumbled upon this person
15:52 that is so that is demonstrating so much um
15:53 um
15:56 is demonstrating so much competence
15:58 expression and so much results in their
16:00 area of expertise but does not have a
16:01 large audience yet that they feel they
16:05 stumbled on you and it was quote meant
16:07 to be that they want to jump into your
16:09 offer because before it becomes more
16:10 expensive and before everyone else finds
16:13 out about you so what we have in
16:16 actuality is an anti-sales process we do
16:17 not have a ninety thousand dollar a
16:20 month Tick Tock organic sales process we
16:22 have an anti-sales process remember the
16:23 thing about the qualification marketing
16:26 or sorry disqualification marketing and
16:28 then all about maintaining frame at any
16:30 possible cost
16:32 not having any sort of opt-ins
16:37 or Landers with vsls on them it's all so
16:39 the content handles so much of the labor
16:42 and has so much reciprocity
16:45 inherently built in that people are
16:48 magnetically or just magnetically
16:50 attracted to just coming in pif that's
16:52 just what it is
16:54 all hard qualification all antithesis
16:56 marketing angles all innovation
16:58 number five
17:01 99.99 of the internet makes content to
17:03 sell people on their offer I make
17:05 content to pre-educate Future clients on
17:06 nuanced topics so they get results
17:07 faster when they buy our accelerator
17:10 program we are not the same
17:11 a super majority of the people that make
17:13 content on the internet do it solely to
17:15 shill their offer and do not actually
17:17 have an Innovative way of doing things I
17:20 should also add right here chill there uh
17:21 uh busted
17:23 busted
17:27 actually here's a better one blown out
17:29 saturated offer
17:31 and don't actually have an Innovative
17:33 way of doing things
17:34 this is why you see most content
17:36 creators and people who have offers
17:39 always do the like the tips and tricks
17:41 style content where there's it's just boilerplate
17:43 boilerplate
17:45 it's boilerplate documents basically
17:47 just floating it's like those Google SEO
17:50 blog articles it's basically 95 95 of
17:52 people that make content on the internet
17:54 are literally just AI like dead internet
17:56 Theory they just don't even exist actually
17:58 actually
18:00 also a little note on this if you guys
18:01 have ever heard about the concept that
18:03 every business is inherently a
18:05 technology company or is inherently
18:08 every business is inherently technology
18:10 is because the business that has the
18:12 most margins and has the most inflow
18:14 just has the most Innovation so if you
18:17 have a blown out saturated offer that's not
18:18 not
18:20 that doesn't actually have an Innovative
18:23 route of achieving the transformation
18:25 there's no reason for people to buy it
18:29 just commoditize as [ __ ]
18:31 anyway back to where we were before I go
18:33 off on a tangent when you intentionally
18:34 go out of your way to introduce
18:36 perspective shifting ideas to the market
18:38 and pre-educate people on Nuance before
18:40 they even buy your offer they will get
18:42 results Faster by collapsing the time it
18:43 takes for knowledge gaps to be filled
18:45 when you optimize your content for
18:47 generating generating more future case
18:49 studies your content quality will always
18:51 be in the 99th percentile not to mention
18:52 you will get more case studies faster
18:54 which leads to more marketing assets
18:57 with leads which leads to more traffic
18:59 more high quality traffic coming in and
19:01 wanting to buy your stuff
19:04 and six actually be the one doing the
19:07 things do not be an Outsource ogre I
19:09 film every single one of my videos I
19:10 edit every single one of my own videos I
19:12 manage all my own DMs I take every
19:14 single one of our sales calls I speak to
19:15 every single one of our clients on a
19:18 consistent basis I take every one of our
19:19 onboarding calls I take every one of our
19:21 coaching calls so that I can get more
19:22 data on what people need help with at
19:24 the current moment in the market I make
19:26 sure that I'm constantly getting as much
19:28 data from every single possible source
19:30 of prospect or customer interaction and
19:32 integrating it constantly into the
19:35 entire machine this makes it so that you
19:36 actually have a finger on the pulse of
19:38 every stage of your process leading to
19:40 an incredibly powerful marketing
19:42 recursion flywheel because the more
19:44 tapped in you are the more data you
19:46 collect the more data you collect the
19:48 better results you'll get for clients
19:50 the better results you get for clients
19:52 the more csas and marketing assets
19:53 you'll have and the more marketing
19:55 assets you have the more people you have
19:56 begging to pay you tens of thousands of
19:58 dollars on sales calls because you
19:59 follow the principles I went over in
20:02 this document now
20:05 uh I think we are good there so my
20:08 little end here for you is that if you
20:10 want to scale you're done with you
20:11 coaching or high ticket offer past
20:12 twenty thousand dollars per month
20:15 without having a cost to acquire want to
20:17 close above 70 increase your prices and
20:19 build an impenetrable mode around your
20:22 offer link is in the description also a
20:23 little note we don't work with beginners
20:25 people who have dating or relationship
20:27 offers only fans management done for you
20:28 offers people with less than 5 000
20:30 followers on a single platform or people
20:32 that have never sold an offer for over
20:34 three thousand dollars thank you guys
20:35 for watching if you have any questions
20:38 about this leave it in the comments
20:39 um I probably will not be linking the
20:42 doc in the description because there's a
20:45 lot of snipers that watch our stuff and
20:47 and funnel hackers that we've had lately
20:49 so this will just be inside the YouTube video
20:50 video
20:52 have a good rest your day I hope this
20:53 provided value for you oh just as well
20:55 make sure you guys subscribe because
20:57 where is it uh like I mentioned earlier
20:59 we're gonna actually be dropping a step-by-step
21:00 step-by-step
21:02 um way more mechanical it's definitely
21:05 going to be like one to two hours long
21:06 it's probably gonna be in the range of
21:08 two hours long this is going to be the
21:10 longest goddamn sales letter I've ever
21:13 I've ever had to write so
21:14 subscribe that's going to be coming out
21:16 probably within the next month or so
21:18 like I said before if you have a
21:20 coaching or done with you offer that you
21:23 want to get past 20 000 per month
21:24 is in the description
21:26 make sure you're not none of these people
21:27 people
21:28 I look forward to talking to you guys soon
