True transformation and achieving goals stem not from arbitrary dates like New Year's Day, but from a fundamental shift in identity, consistent action, and strategic systems that align with one's beliefs and environment.
Mind Map
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January 1st doesn't change anything
until you change something.
You don't have to change everything, but
there are some adjustments that you have
to make. Now, this coming year is going
to be the best year of your life. But
let me tell you some of the strategies
that social media gives you on how to
have an incredibly successful new year.
First, you've got to eat 12 grapes at
midnight. Okay? One grape for each
month. It brings in the good luck. You
got to throw salt over your shoulder
because that wors off the bad luck and
all the spirits. There's a specific
color underwear you have to wear. If you
need more love in your life, you wear
red underwear January 1st. If you want
more money, you got to wear yellow
underwear and then white underpants if
you want more peace. also eating collard greens
greens
simply because it looks like money.
People say you should eat pork because
pigs move forward, not backwards. And if
you are going to move forward in the
next coming year, you've got to eat some
pork January 1. Don't clean or wash your
clothes January 1st or don't take out
the trash because you'll either wash
away all of the good luck or throw away
the blessings. And then finally, which
is my least favorite, eat black ey peas
for money and prosperity. Now, I don't
know what that has to do with anything,
but you know what I realized? January
1st doesn't change anything, but January
1st exposes everything because the
calendar flipped, but you did. The year
changed, but your patterns didn't move.
Everybody loves uh a new reset, a fresh
start, new year, new me. But we got to
be extremely honest. We've been saying
new year, new me since 2000, 2003, 2011.
We got old resolutions with new dates on
them. Now, today,
today isn't about hype. It's about
understanding how your brain works, your
patterns, your identity, and learning
the real reasons why people won't change.
change.
But don't become the type of person who
actually changes. Now, this entire
conversation is about empowering you.
You, your habits, your decisions, your
environments, your business, your
health, your mind. We got to do a deep
dive. And when you walk out of this
video, you are going to be the type of
person that promises yourself the world
and you're going to go get it. You are
going to be the person that you need to
be to get what you want out of life. So,
let's get into the first lie of the new
year. Every December, people start
lying. I mean, they lie to themselves
with extreme confidence, though. I mean,
they lie with a straight face, lie in
the group chats, lie in their own notes
app. They lie in their journals. And
they haven't opened last year's journal
since they wrote it January 1st. This is
my year. No, it's not. It's not your
year. Not unless you actually do
something different. Let me hit you with
the science behind what I'm saying.
There's something called the black page
effect. And if you understand this part
right here, if you understand this
principle, your whole life is going to
make so much more sense. Humans love
beginnings, starts. Psychologists call
it the fresh start effect. Now, your
brain releases dopamine when you imagine
the future. Even if you don't do
anything, I mean, you get the high
before the work. The reason you make the
same resolutions each year is it's not
because you're lazy. It's because your
brain is addicted to the idea of change
and not addicted to the idea of the
process. When you set a goal, your brain
starts to release dopamine, which is the
same chemical that's responsible for
pleasure, uh, anticipation, right? That
means planning to change gives you the
same internal, mental, and emotional
feeling as actually changing or actually
succeeding. So, you don't need to
actually succeed. You don't need to
actually change since you already got
the feeling that you were looking for.
So most people get chemically satisfied
before they take any action.
That's the problem. Studies show that
motivation decays really really fast.
Usually within one to two days unless
you take immediate action. Let me let me
explain that one more time. Studies say
that motivation is going to be out the
window in one to two days, 24 to 48
hours max, unless you take immediate
action. But most resolutions die before
January 3rd because the brain says,
"Well, we already feel good from setting
the goal. We don't need to actually do
it." Here's the first bit of truth. You
don't rise to your goals. You fall to
your systems. You can want it. You can
write it down. You can vision board it.
But your systems determine your success.
And it's not based on the date of the
calendar. Now, let me give you something
deeper. Something called the identity loop.
loop.
Everything you do comes from who you
believe you are. Your identity, not what
you wish you are, not what you hope you
are, or not what you hope to become.
It's about who you believe you are. This
is why people say, "I'm not a morning
person or I'm not consistent. I've never
been good with money. It's just hard for
me to stick to stuff." Well,
that's not a personality trait. That's a
personal identity. That's what you
believe about yourself. Your brain is
always trying to prove yourself right.
And if you believe you're inconsistent,
your brain will help you be
inconsistent. The brain is simply doing
its job. So you can have a big goal, but
if you have a small identity, the goal
becomes impossible. The brain doesn't
even like change. Not even good change.
Your brain prioritizes safety over success.
success.
Meaning your brain wants comfort and it
doesn't necessarily want growth or
expansion. You want evolution, but your
brain wants what's familiar. This is why
people sabotage your success as soon as
things get good or they sabotage
relationships as soon as they get
healthy or they sabotage businesses as
soon as the money starts to flow in.
Success feels so unfamiliar and your
brain has one job. The job of your brain
is to keep you in what you already know,
what's familiar. Which is why
resolutions feel like war, don't they? I
mean, you're trying to change the future
with a brain programmed about the past
and staying there. Let me give you some
action steps. We have to calibrate our identity.
identity.
Here we go. Before we keep going,
uh, I want to give you a threem minute
exercise real quick that's literally
going to shave change your perspective.
I want you to grab your phone, go into
your notes app, pen and p paper,
something like that right now, and I
want you to write this sentence. The
type of person I am becoming is
now finish it with identity based statements.
statements.
I'm the type of person that finishes
things. And while you're watching this,
say it aloud. I'm the type of person
that sticks to decisions.
I am the type of person who trains even
when I don't feel like it. I am the type
of entrepreneur who executes instead of
watches other people. I am the type of
leader who multiplies results. I am the
type of person who doesn't wait for
January to change my life. This is
psychological warfare here. But let's
just go into the history of re
resolutions. When did people start
setting these resolutions? We got to
zoom out for a second because the whole
new year, new me thing didn't start with
us. Now, thousands of years ago, the
Babylonians were the first people to
record the practice of setting
resolutions. It wasn't Google calendar,
not your notes app, not a YouTube
motivational video.
These people made promises to their gods
every year. We'll return our borrowed
tools or we'll pay back our debts or
we'll behave better. Right? Life was a
lot simpler back then. But human
behavior hasn't changed at all. So then
the Romans came along and uh they took
it a step forward. The month of January
is named after Janice who is a god with
two faces. This is good. One face is
looking backwards, one face is looking
forward. And that's exactly what
resolutions are. It's the tension
between your past and your potential,
your past and your future. The world is
actually set up for you to fail, believe
it or not. And gyms know most people
quit by February. But they still run the
biggest promotions in January.
Diet companies know the average person
tries a new diet program every single
year, but never finishes the last one.
course creators. And listen, I'm a
course creator and I know most students
aren't going to complete the course.
Now, we do it for the ones that are
going to complete, but that surge as a
marketer, there's a surge of people who
want to change their life.
The marketing looks incredible. Well, we
know most people just aren't going to
finish it. Self-help publishers know
January and February are the biggest
months for book sales, personal
development, but they also know you'll
buy the book and never read past the
second chapter.
This is a billion-dollar ecosystem
that's built around you feeling bad, you
buying hope, you quitting, and you
trying to again
do the same thing next year. That's the
cycle. But this video, we're breaking
the cycle once and for all. That's why I
say this world is designed for you to
fail because they're playing on that
hype. But we're changing some things
today. We are going to talk about the
psychology of failure right now. So, we
got to be real for a second. Um,
Um,
the real reason resolutions die
isn't because you're not capable and
it's not because you're not talented.
It's not because you're not disciplined.
Now, some of you are all of those
things, and I shouts out to you all. But
it's simply because you're human. You're
just a human being. And humans fall into
predictable psychological trap. So,
let's walk through this for a second.
The first trap is all or nothing
thinking. So, you go to the gym once,
you're proud, you missed two days, now
you're a failure. And instead of
resetting, you restart next Monday.
Success isn't all or nothing. Success is
always something. Always something. Even
messy progress is progress. So if you
fall off, you can't wait for a new
happening. If you fall off, you got to
get right back on it. This is what we
do. The second trap is the heroic
January syndrome. You ever notice people
are going to try to accomplish in three
weeks what they should have accomplished
all year? You go from zero workouts to
trying to do five a week. You go from
eating whatever you can get your hands
on to going vegan overnight. You go from
no savings to try to save $1,000 a week.
That's not discipline. That's
adrenaline. And adrenaline doesn't last.
The third trap is people hit the failure
reset button. This is the most common
cycle, right? You mess up once, you feel
guilty, you quit,
then you promise to restart fresh next
week. Perfection kills more dreams than
failure. Somebody watching this needs to
hear this. You don't need a fresh start.
You need a restart right where you are
today, right now. Fourth trap is simply
the fear of success. We talk about the
fear fear of failure a lot, but what
about the fear of success? Now, this
one's deep. People think they're afraid
of failing, but the truth is many people
are terrified of succeeding
because success requires responsibility,
visibility, consistency, pressure,
identity change. Success means you can't
hide anymore. Success means you can't
blame anybody else. And success means
you you are now accountable for the next
level. People say they want elevation,
but elevation requires exposure. Fifth
trap, it's called latent potential. This
is the psych. This is a psychological
killer here. Your life works like this.
All the results come late. You do the
work now, you get the reward later. Now
the gap between there is where most
people quit. The work is so invisible
until it's not. Let me give you a an
important principle. The last 10% of
effort creates 90% of the results. I'll
say it again. The last 10% of effort
creates 90% of the results. Muscle
growth works like that. Business works
like that. Money, relationships, it all
works the same. Most people die in the
middle though. Not because they can't
succeed, but because they couldn't see
the reward yet. But you,
oh, you're different. Because now you
understand the psychi
but you oh you're different because now
you understand the psychology and understand
understand
understanding creates freedom. Right? So
here's what we're going to do moving
forward. We're going to go into the
72-hour bounceback rule. If you fail, if
you slip, if you break your resolutions,
you miss a day, you have 72 hours to get
back on track. Not Monday, not Sunday,
not Friday, not next year, not next month.
month.
72 hours. The people who who win aren't
perfect. They're quick to recover. Now,
let me specifically talk to my health
and wellness uh enthusiasts who are
actually going to change their life.
Okay? Fitness is the perfect metaphor
for life. Every gym in America turns
into Time Square on January 2nd. You
can't find a treadmill. You can't find
no open dumbbells. They're all gone.
People are dripping in brand new Nike
outfits. Everybody bought the $300 water
bottle, brand new gym bags. Then by
February, it's a ghost town. I mean, you
could bowl in there. You could do a
cartwheel, not hit a soul. Why?
Because most people don't understand the
science of improvement. And I'm gonna
break it down. The three biggest reasons
fitness resolutions fail is one, people
overestimate their willpower. Willpower
is a battery, but it drains. And
resolutions demand too much, too fast.
Like, I'm going to work out six days.
I'mma cut the carbs completely. I'mma do
two a days. Well, no, you're not. No,
you're not. Your brain can't Your brain
can't handle one major shift at a time.
Trying to change everything guarantees
you change nothing. Second reason,
results take longer than people expect.
You can work out every single day for
two weeks and still look exactly the
same. And the brain hates that. No
reward, no motivation. But here's what
fitness science actually says. Physical
results appear after neurological
results. You get stronger before you get
bigger. You get more coordinated before
you get leaner. Your internal system
improves before your external appearance
change. And that means the reward is so
invisible at first. Which brings me to
reason number three. People don't build
habits. They start events. What do you
mean? Most people start a workout
journey. They don't build a fitness
identity. You can't you can't your way
into success. You can'tvent your way
into consistency. You build your way
into consistency. Habits are about
intensity. Habits are about repetition.
You can't event your way into
consistency. You build your way to
consistency. Let's talk about habits.
Habits aren't about intensity. Habits
are about repetition.
Repetition is better than motivation.
It's better than perfection. It's better
than inspiration. And let me tell you
this, the gym won't change your life.
Showing up when you don't want to.
That's what changes your life. Your
identity has to change. There's a
fiveminute method I want to share with you.
you.
This is simple and it saves lives. Trust
me. Whatever habit you want to build,
start with a five-minute version of it.
Five minutes of stretching, five minutes
of reading, five minutes of lifting,
five minutes of cleaning, five minutes
of recording, five minutes of writing,
five minutes of running. Just five
minutes. Why? Because habits aren't
about duration or the time it takes.
Habits are about identity. When you show
up for five minutes every day, you're
becoming the person who shows up. And
once you be that person, you naturally
start doing more. You don't need
motivation as much. You don't you simply
need a little momentum. That's why I'm
saying let's start with five minutes.
Let's talk about money and business
resolutions. Since we beat up on all the
fitness enthusiasts,
the same people who make gym resolutions
also make money resolutions. Am I right?
I mean, every year people say the exact
same thing. This is the year I get my
finances together. Well, this is the
year I'mma start my business. This is
the year I'm going to take
entrepreneurship seriously. This I I'm
finally going to launch this idea, write
the book, and fam, if we're keeping it
real, most people aren't failing because
they don't want to succeed. They're
failing because they never became the
type of person that success requires.
People fail at business because they
make business goals with the identity of
an employee. Your habits don't match
your ambition. That your calendar
doesn't even match your dreams. If we
look at your calendar, your skill set
doesn't even match your goals. We got to
get better at stuff, right? And your
environment, oh my gosh, it's not a
place that success can even happen.
Let's go a little deeper. Here's why
money resolutions fail. People like
imagining success more than creating it.
Like I said earlier, visualization
releases dopamine. Execution requires
discipline, though.
I mean, dreaming makes you feel good
immediately, but building something
makes you feel good eventually. Oh, wait.
wait.
Dreaming makes you feel good instantly.
Building something makes you feel good eventually.
eventually.
It takes a little time. Most people are
addicted to fantasy, the fantasy of
success. So, here's what I believe, man.
Uh, people start businesses that match
their comfort and not their calling. If
that makes sense. This is why the
clothing brand boom flopped. This is why
people start things that are easy to
start and impossible to scale. It's so
easy. Ease is the enemy of excellence.
And people are so confused uh about
momentum. They confuse momentum with
progress. So they buy the books, buy the
courses, buy the equipment, make the
logos, brainstorm ideas. We got a little
bit of movement going. But that's
motion. And money doesn't come from
motion. Money comes from execution,
which means we got to go do this stuff.
Successful entrepreneurs don't wait for
the new year, y'all. I hope you're
watching this in March. I hope you're
watching this in June. They look, we
start in July.
Look, they start after losing a client.
That's when we start, not at a new
month. We start after a bad month. We
start going after it after a good month.
We start when the idea hits us. We start
when we're scared
and that's exactly what entrepreneurs
understand. The calendar doesn't create
opportunity. Consistency
creates opportunity.
Did you know
that over 5 million new businesses start
every single year and less than 10%
survive past year one?
Now, the number one reason they fail is
the lack of consistent action. The
number two reason is poor financial
management. And people don't quit
because entrepreneurship is hard. People
quit because entrepreneurship requires a
version of you that you haven't built yet.
yet.
But this is the year. This year you're
building that version of you. We got to
start talking about strategy. Okay? So
I'm trying to weave in strategy into this.
this.
If you want a real breakthrough, I'm
going to give you the blueprint.
Here's what we do. Pick one goal for the
next 90 days. Not four, not seven, not
three, just one.
One offer.
I just want you to have one offer. Not a
menu of offers. A single offer that you
can manage, master, and promote. Number
two, one marketing channel. Stop doing
everything everywhere. I know they said
you got to put all your content and all
your stuff on every platform. Either
you're going to dominate on YouTube or
you're going to dominate on Instagram or
you're going to dominate with emails.
You're going to dominate podcasting.
Your text campaigns are going to go
crazy. I also want you to create one
KPI. What is a KPI? It's a key
performance indicator. Meaning
we are looking at how many calls were
booked. That's one KPI.
Lead gen. How many leads did we
generate? How many sales were made? How
many videos were posted? How much
revenue collected? And I want you to do
this for 90 days straight. Why 90 days?
Because 90 days is long enough to create
real change.
It's short enough for your brain to stay
focused and it's concrete enough for you
to measure it. And it's powerful enough.
It's powerful enough to transform your
identity. If you run one 90day sprint
with me, you will not be the same person
in April. So, comment below. Are we
going to run this sprint? I need to see
it. Just comment 90 so I can go through
the comments and I can see who's really
committed. The brain chemistry of consistency
consistency
is something that needs to be studied.
So, we're going back to back into
neurology. Let's tie science back in
because consistency isn't a character
trait. It's chemistry actually.
Um there's a myth out there that says
habits take 21 days. And the reality is
real habits take 60 to 90 days to become
automatic. And here's why. Your brain
builds habits through something called
myelination, which is the strengthening
of neural pathways
through repetition. So it's not
intensity or hype. It's not like
motivation. It's simply repetition. Why
does consistency feel so hard at first?
is because your brain literally sees new
habits as a threat and your old habits
have highways built already in your
brain. So your new habits start as dirt
roads. Every time you repeat a habit,
you're paving a new road a little more
in your brain. That's why the beginning
of going on a path feels like pushing a
car uphill. But then it gets to a point
where suddenly the star the car starts
rolling on its own. That's the science
of momentum. So, let's talk about some
keystone habits.
There are habits that create this domino
effect. Working out improves energy.
Energy gives you better sleep. Sleep
better mood. If you have a better mood,
you'll have more successful business output.
output.
Okay? Just like reading improves your
vocabulary. your vocabulary. When you're
better at vocabulary, it actually
improves your confidence. When you're
more confident, you're a better
communicator. When you're a better
communicator, you'll earn more. Let's go
to one more. Saving improves your discipline.
discipline.
The discipline of saving creates
long-term thinking. Your brain starts to
think long term because you're saving
today. But that long-term thinking
creates an investment ability. like you
can now invest because you have
something this there is a a a a a
pathway here it's a highway like if you
create a day if you create content every
day it improves clarity in your business
create content every single day it
improves clarity that improved clarity
creates influence people can tell when
you're clear and if you have more
influence you'll build more revenue when
you build one keystone habit 10 other
things improve automatically So here's
the principle. Don't try to fix
everything. Fix the thing that fixes
everything. Pick one keystone habit this year.
year.
Master it and watch your entire life
upgrade. So again, the keystone habit
would be the working out that improves
the energy, that improves the sleep,
that improves the mood, and with a
better mood, you get a better business
outcome. The thing that changes
everything is the working out. And it
creates that domino effect.
You get what I'm saying? So, some people
want to earn more, but you got to read
more because reading improves your
improves your vocabulary. Your
vocabulary gives you more confidence.
Once you're more confident, you become a
better communicator, and better
communicators earn more money. The
keystone habit is picking up a book to
improve your vocabulary. So, let's
create a consistent calendar. Okay,
here's a simple tool that I'll give you.
Um, get a calendar, whether it's
physical or digital.
Every day you complete your habit, put a
big X on the day, whatever your goal is,
but make sure you don't break the chain
because you'll have a chain of X's going
down on your calendar. Studies show that
this visual reinforcement increases
consistency dramatically. I mean, you
don't need perfection, you just need a
streak. And people don't really want to
mess up the streak. Every streak
strengthens your identity. And you can
see, oh my gosh, look how consistent I'
look how consistent I've been. Now, we
also have to make sure our environment
is conducive to success because
environment is greater than motivation.
Your environment will change you before
you change it. when I started uh my
journey of wanting to be an author,
I started getting around other authors
and I became one. When I wanted to be an
entrepreneur, I only had the idea to be
an entrepreneur because I started
hanging around these entrepreneurs,
these people that are like selling this
and that, I'm like, "Oh, I want to be
that." I never saw myself as a
motivational speaker until I started
hanging around Eric Thomas and CJ and
Inky Johnson and Jeremy Anderson and all
these motivational speakers. I said,
"Oh, I want to do that." I I listen, I'm
about to say something super real to
you. And I want you to write this down.
Your environment is more powerful than
your discipline.
You You can't outwork a bad environment.
It's just no way to do it. You can't
outdisipline a circle that has no
ambition. You can't outgrow a group that
doesn't want to grow. It will put a lid
on your growth. Let me give you the
science behind it. I'm not just saying
stuff. Behavioral research estimates
that up to 40% of your daily actions are
influenced by your environment. 40%.
Not your intentions.
It's your environment. This means you
eat like the people around you. You
think like the people around you. You
make money like the people around you.
And you're going to dream based on the
ambitions around you. You're going to
execute based on the accountability
around you. This is why people don't
rise to their visions. They rise to the
expectations of their community and
their environment. Let me tell you a
quick story. When I built a social proof
podcast, it wasn't because I was the
best interviewer and it wasn't because I
had the best equipment. It wasn't
because I had the biggest following. I
didn't really have a following like
that. It's because every single week I
surrounded myself around entrepreneurs
who were doing something great. Not
talking, they were doing it.
Environment creates energy and
environment creates accountability. It
also creates momentum. This is why
communities matter. This is why the
morning meetup matters. You should
really be a part of the morning meetup.
Just go to the morning meetup.com. Join
my community. We're there every single
morning. This is why proximity matters.
A good environment is going to make
success normal. A bad environment makes
success suspicious or makes failure
normal or doing nothing normal. this.
Let Let's take control of this this
year, y'all. And I hate to say this, but
we have to do a people audit. Grab your
notes, pen and paper. We're going back
in. I want you to write down five people
you spend the most time with. And then I
want I want you to answer this question.
Do they inspire you? Do they challenge
you? Do they hold you accountable? Do
they normalize excellence? Would I trade
places with their habits? If the answer
is no for more than two of these people,
you don't need new goals, you need a new
environment. I want you to assess that
list and I want you to tell me in the
chat in the comments if it's time for a
new environment. This is going to change
the game for you. Let me give you the
action plan for this year. I want you to
be strategic, structured, and
actionable. Okay? Let's break this year
into four phases. All right? And if you
follow if you follow this blueprint, you
won't even recognize yourself by December.
December.
Here we go.
January through March is phase one of
laying a foundation. This phase is all
about systems and not success. All about
systems. I don't want you to think
success right now. I just want you to
think that this first quarter, we're
laying a foundation. We're working on
one keynote habit, one business goal,
one income target, one skill that we're
going to master. uh one routine you can
commit to maybe one hour of deep work
every single day. This phase isn't sexy,
y'all. But this phase builds your new
identity. So when your family sees you,
they're not going to be like, "Oh my
gosh, you're driving a Lambo." They
won't even see it. Just like if you go
to the gym for the first few weeks,
you're not going to see it. But then
we're going to go into phase two, April
through June. This is the phase of expansion.
expansion.
So since you have the foundation set for
these last three months, I want you to
start to increase your capacity. I want
you to increase your health, strengthen
your habits, build a small team if you
need to refine your offer. Go a little
harder. We are simply expanding. We're
doubling down on your marketing channel.
We're going a little harder. We're
expanding the territory based on a solid
f foundation that we built in the first
phase. And this is where people start to
notice the growth. They'll start to see
it at that point. And then we're rolling
into the third phase, which is July
through September, where we use this big
word called multiplication.
Multiplication. And then we're moving
into the third phase, July through
September. This is a big word called multiplication.
multiplication.
This is when we start to scale. This is
when we start adding new revenue streams
and we start adding automation. We start
collaborating with other people and
projects. You start systematizing your
workflow. You really start heavily
monetizing your skill set and you're
building leverage. At this point, this
is your business growth season until we
roll into phase four, which is
domination. And this phase is the finish
line. You start optimizing everything,
increasing the output. I mean, this is
this is your final sprint to clear to
make this the best year you've had in
your entire life. You close the year out
stronger than you started. You evaluate
the environment. You evaluate the
systems. So, so, so next year, the
following year, it's foundation is set
early, but you're walking in with
momentum, and you don't become one of
those people that say, "Oh, this is my
year." The year that you just had
through these four phases was your best
year. We're just looking to expand the
year. Every year is your year from here
on out. And this is what ex this is what
separates achievers from the dreamers.
We're about to move into a new space. Um
this is called the invisible season that
you're about to walk through. And most
people quit during the invisible season.
But this invisible season where nobody
can see it, not even you. The invisible
season is where the growth happens.
You you don't you don't grow in the gym
when you start lifting weights. You
don't grow. You get stronger before you
grow. Bamboo grows underground for years
and before anybody sees what's happening
underground. Bamboo grows underground
for years and nobody sees all the work
for years and in a few short weeks.
It explodes and then everybody can see
it. They're like, "Oh my gosh, the tree
grew so fast." No, nobody saw when you
were planting it. So, somebody's
watching this and you've been growing underground.
