The core theme revolves around the principles of building a successful and scalable online business, emphasizing data-driven strategies, consistent value delivery, and personal growth as key drivers of long-term success.
How old are you?
I'm 21.
And how much money do you make a month?
I make $170,000 in profit. How?
How?
If you don't have people copying you,
then I don't assume you're doing
something special. The type of client
you attract reflects on everything. The
better clients you attract, the better
marketing you have to attract better
clients. The biggest problems are
internally because that's what reflects
on your business all the time. So, I
feel like the biggest thing that I can
improve on is I also disagree with the
standpoint of saying like the more you
work doesn't mean the more money you
make. I technically think that's not
always true. You just need to make sure
you do different work and the right work.
work.
Nick, how old are you?
I'm 21.
And how much money do you make a month?
I make $170,000 in profit. How?
How?
I built and scale info products.
Why do you think what you've done has
worked so well compared to everybody
else out there? I look into the details
of things.
But for what for what particular reason
do you think a lot of guys overlook that
and just go straight into almost like
trying to get people results by just
kind of hoping or what's been backed,
right? Because there has to be so much
in your results to have this consistent
wave of results every single month. Man,
I feel like uh people see the infosace
as air most of it. Right.
Right. Yeah,
could be technically true. But I feel
like the moment you back things up with
data, it makes it so much stronger. It
makes the solution so extremely
powerful. And the only thing that we're
doing here every day is we're looking at
the ICP's the ideal client's problem.
And we'll see if we have a solution for it.
it.
And I feel like I'm figured out exactly
and I have all the data on knowing how
to figure out what that client's problem
is for me to know exactly what to
provide with my team to solve their
problem. What was that journey for you
in doing that? So when you were when you
moved more into a data approach, like
what was the trigger for that with the
current offer you have? Super good
question. The trigger for that was me
working in a US-based company as an
appointment setter. I realized super
quickly that this company was capped
under six figures. And I was the one
that figured out what the main
components, the main reasons were of why
they stayed at that level, right? it was
like 70 $80,000 a month and they didn't
have data. So sometimes they 70k revenue
months and then it was 20 and back up to
50 back up to maybe sometimes 100 and
then back to 10. So there was so much
inconsistency and I realized if I figure
out with my team back then because I had
a team working with me already
how to create consistency within this
company I can scale and the only way I
can create consistency is if I have the
data to be able to prove you know
dude there was a hormonal clip on this
recently which was if you're trying to
lose weight if you do nothing else but
weigh yourself every single day you will
inherently lose weight because
subconsciously you're going to think
about losing it. You know, you're not
going to eat the donut. You know, you're
going to actually move more, sleep more.
And looking at it from like a fitness
perspective, which obviously you're into
fitness as well. That same logic once
it's applied to your business, means
that the results become consistent.
They're just going to work, right?
Because if you're in good shape and you
eat well and you go to the gym, you're
going to wake up tomorrow and
probability says you're not going to be
fat. So the same goes for your business.
It's like people just don't have a hold
of the numbers. If you do nothing else
but just have the numbers tracked, they
will get better without even making changes.
changes.
It's applicable to every single thing in
life. And and the most important thing I
want to add to that is that most people
have data but they don't know how to
read it to improve it. Meaning they make
the same mistakes again,
right? And that's where most people fail
because 90% of the market doesn't have
data. But the other let's say 9% you
know does have data but doesn't know how
to read it to make improvements and
there's 1% that knows both
which are the people that skill super quick
quick
and I think for today man we can go the
whole way through that kind of funnel
like process even from the very top down
because one observation I have made is
that a lot of the data in the online
business space is manual. So guys are
either like hacking their way to getting
numbers or they just don't have no any
numbers at all. How are you approaching that
that
when it comes down to creating numbers?
When it comes down to like tracking
everything, right? Because if you're
saying when even when you're a DM
setter, right, a lot of DM setting is
quite manual and guys are kind of like
using spreadsheets and [ __ ] for
absolutely everything. So when you were
in that role initially in that in that
that previous company, how what was it
you were doing initially to start that
journey for people? Because some people
now listen to this are at zero, right?
They have they have no idea of like
their numbers making 10K 20K a month,
but again they're guessing their way to
it. Just want to take one quick break to
ask you one question. Have you been
enjoying these episodes? Because if you
have, I'd really appreciate if you
subscribe to the channel so that more
people can see these episodes and be
influenced to build an online business
this year. Thank you.
I have a leverage letter, meaning I
write down all the tasks that need to
happen within a company. Every task, I
write it down from 1 to 10 and I
reorganize it in a way where I say, for
example, let's say content, something I
can't automate. I need to do content
myself. You need to do content yourself.
Meaning it's the hardest to delegate,
right? I write write down everything
from 1 to 10 and then I ask myself the
question, can I automate this or
delegate it?
Most of the things I can automate
because tracking is the most important
component, but you don't want to do it
manually. And you rather also don't want
to spend money in labor to be able to
automate it. You want to do it
completely automated with AI.
Right? So that's why we now at this the
stage where I'm at, we build custom AI
systems that track, for example, like
the ads we're going to talk about tracks
every single component of the ads step
by step for me to know exactly where my
money goes to, where my time goes to,
you know,
where my labor's time goes to. That's
the most valuable thing. And I find this
interesting because even guys in my
network who are making like multiple six
figures a month, they still don't have a
hold of their ads, especially like
follower ads, indirect ads, they don't
actually have a hold of what they're
tracking and why they're tracking. So I
think even if we just add that
component, people that's going to be so
valuable for people to start with. So
let's go at the very very beginning,
right? So your top of funnel is your
ads. I think what you've got known for
is your ads and your content. Let's go
through the methodology there and why
why that why does that work so well for you?
you?
The most important thing and you just I
wanted to touch on that. You said the
people that make 300k per month that
make that amount of money without data
are people that rely solely on their
personal brand. Meaning there's not a
lot of longevity into it which is fine
but like there's no longevity into it
into decades for them to create scale
unless you know unless their personal
brand keeps growing then there could be.
It's not a It's not a business. It's not
an actual business. It's more like a
Yeah. It's more like a a showman. Yeah.
They have to get up and dance. Yes.
Yes.
For them to get results,
which is exactly most of the time the
reason why these people don't provide
great services, you know, because they
don't build an actual company and they
also when they don't have the front the
front end data data, they don't have the
backend data, which is the reason why
they can't build a great solution most
of the time, right? And I think that's
super important to touch on.
Agreed. So, let's go top down. So, let's
focus first on your organic content. So
your organic and all your myo boards is
so [ __ ] sick that everyone in the
industry has started copying it right now.
now.
I know,
which is a good thing because if you
don't have people copying you, then I I
don't assume you're you're doing
something special, you know? So yeah,
I think that's important in the first
place. Second, I feel like content is
the foundation of everything. I think if
you don't have content in place and
right now we're we're distributing
content with stories, with reals, with
ads, creatives, but also with YouTube,
right? Podcast. So content is the
foundation of everything because that's
what creates conversion. So you can get
top of the funnel ads, you can get
eyeballs to see you every single day.
But when the foundation in content isn't
good, nothing will happen. So
So
how do you build a foundation? Building
a foundation with content is figuring
out three things. So you have verbal
content and visual content, right?
Visual is what people see. So for
example, when people see all my data
points, instantly it makes them
recognize, okay, this guy is data driven
and this guy knows what he's talking
about. Second thing, verbal is I I'm
aligned with these three things and
that's charisma, conviction, and
confidence. So, every single piece of
content that I bring to the market, I
think about is this conviction driven,
confidence driven, or charisma driven.
Right. That's the reason why I'm a super
big fan of posting quality instead of
volume based
because you only put out a reel every
couple of days. Exactly.
Exactly.
Oh, not even.
Not even, man.
No, I'm I'm uh I'm inconsistent in that
sense. But
how did you think of those three
buckets? So, I I love I want to go
deeper in your mental model, right? It's
like where did you draw that out? Where
did you learn this from? Right. It's
interesting because uh I have never had
a mentor.
I've never invested. Um my main drive
and experience comes from taking massive
action and failing as much as possible.
And I feel like that my skill lies into
taking action without even thinking
about if it's a great decision all the
time. Obviously, you need to make
rational decisions, but I tend to take
decisions some sometimes too quick,
which is either why I fail too quick,
right? Or learn too fast. It's one of
the two, right? Um, which is where that
comes into place.
It's funny enough, that was actually the
exact same as me. I couldn't afford any
formal education, so anything in the
online space. So, I had to just chew
glass enough to be able to get some data
to be like, "Okay, this is working. This
isn't working. This is improving." And
so on so forth, you know? So, let's go
top of funnel. When you're looking at
that content originally and you're
creating those that emotion in the
content, why do you think it's hitting
so well? Because you're putting so much
detail into your boards and everything,
what is it that's really triggering with
people that's hitting the nail on the
head with them.
You have the front end, which is like me
speaking, right? Which is the reason why
if people speak, this is what people
always say, right? If you speak with
conviction, although what you're talking
about doesn't make sense, it still
works. Which is a fact. Which is a fact. But
But
there is also a backend component to it
which makes people transform from
viewers to buyers. So I can talk about a
lot of stuff but whenever I talk about
things that doesn't really make sense
people will like me but they'll never
convert into a buyer. H
H
right so the backend component is the
actual skill that people appreciate for
example about me in business
right datadriven solutiondriven problem
oriented things like that but the front
end is the actual thing that gathers
people's attention and converts them. So
when we go back to the whole point, you
have verbal content, you have visual
content, which is for example my myro
boards and I use it as trademarks as
well, right? I invented myro reels or at
least maybe I didn't invent it but I
claimed it. Yeah.
Yeah.
Meaning if other people start copying
me, for example, you distribute certain
content where people know, okay, there's
always a guy at the top, right? What I'm
doing right now is I'm running
retargeting ads on these types of
people. So it funnels itself down to me,
right? Where I have the main frame into
creating the that type of content, you know,
know,
and eventually those guys that are
copying you will actually come to work
with you.
They're either my clients or my
potential clients.
Yeah. Because they're mirroring. And
there's nothing wrong with that if
especially if they're your clients,
they're mirroring your actions because
they admire you, right? And that's why
the the guide or the mentor needs to
lead from the front, right? He actually
does need leader from from a perspective
of people can follow you and inherent in
your beliefs which is great but it shows
like that's why you need to be
constantly staying ahead and evolving.
It's the point like you know what it is
with copying it. There's no longevity
into it because you're kept based on the
other person's potential. You're
dependent, right? And when you're always
innovating constantly, you're the one
that always stays on top.
And I think that's where you can create
your own path for that, right? which is
like you're out of the trend. So what
you're doing the the way that you've
built your infrastructure, the way
you've built your back end, that's just
the way that you do things. It's kind of
similar to how we build our business,
right? We are we have a very lean team,
but we have a big operation. Like we
have multiple moving parts, but it's
still very very lean. Someone could look
at that and think, I want that, but they
wouldn't be able to copy it because it's
kind of my background in hiring culture,
building teams, building systems. you is
you are the USB, you know, you are that
main edge that people want to buy in the end.
end.
Correct. And it's you kind of copy
everyone, right? Because you didn't
figure out the wheel. Nobody did, right?
But that's where you take inspiration
from other people all the time because
you extract information from so many
different socials or content or you know
thoughts network
where technically every single time
you're you know like depends where you
draw the line of copying. Yeah.
Yeah.
You know what I mean? I think that's
super important to to dissect. Yeah.
Would you would you say that all of your
organic reels they're with the goal of
becoming ads?
No, there's a difference. I have problem
solutiondriven ads and content which
means it it it it like specifically
explains a specific problem and I'll add
the solution to it which is technically valuedriven.
valuedriven.
We have credibility which is purely with
clients. So, it's a transformational reel.
reel.
And then, um, there are the main two
that we focus on that we distribute
right now when it comes down to reels.
And then with ads, it's also like
transformational, educational or value based,
based,
but it's a different type of scripting,
a different type of hook and body. Um,
right now we're we're testing new ads,
which is super interesting for everyone
to to listen to as well. Um, controversy
works works super well like 3 years ago,
right? saying something completely out
of the blue which catches people
attention which increases retention. But
right now, for example, in our VSSL, we
say 11K per month. And then people start
to think like 11K per month. Everybody
says 10K. Why does this guy say 11, right?
right?
And people are like, damn. Like, and
then the moment they start to think
about that for 3 seconds, they're
already in the body because the whole
point the body of the ad, right? You
have a hook and you have a body.
Yeah. and and I run both ads and the the
retention was going skyhigh with the ad
where we set 11K because people start to
think about the reason why he said 11.
So when you can make people think in the
hook, the body does the conversion,
right? Because the whole point of the
body is is doing the conversion and then
you do a CDA at 65% of the the the reel
and you do a CDA at 100%. until the end
and and then you get qualified followers
with the funnel that I run.
It's perspective shifting. You could
shift me with perspective, get them to
change their mind, get them to open up
their eyes and everything. Do you find
that some of the ads in the online
business space now are becoming so
repetitive like that? Everyone is used
to the [ __ ] hero's journey, the story
arc, and then the hard pitch. Because
when you look at your ads, you look at
your reels, they're very native. And
what I mean by that is the way that
we're running this now is we just have
natural reels. They just look organic.
They feel organic. They give a good
vibe. So then someone's like, "Oh, okay.
I want to follow this guy or I want to
engage with this guy or I want to start
a conversation with this guy." Versus
like you are going to be poor. You're
stuck at 5K a month. This is the way
forward. Come buy my program.
That are normally the super direct ads.
You like VSSL ads. I call them profunnel
ads which is driven based on paying for
eyeballs instead of paying for booked
calls. And the most important thing that
people don't understand this is super
direct driven. This is super indirect
driven. Meaning sometimes it takes two
weeks before people pay me 12K.
Right? With the direct funnel, it's
super emotional driven as well
instead of a r like people making
decisions from a rational standpoint,
which is the reason normally why
reputation, you know, is is is a cause
of the fact of onboarding a lot of
people from a volume perspective
based on emotional decisions instead of
making a rational a rational decision on
boarding quality people. And I think
info, one of the most important things
in info is the name behind it, right?
You can sell people super direct on like
a mechanism, which is what normally
people do with like a VSSL funnel. Super
direct, right? And the reason why people
pay is because the offer sounds too good.
good.
But the longevity is created when people
buy into a person.
Yeah, that's the first thing I said here.
here.
People pay me because they like me. And
if they don't pay me, fine. And they'll
pay someone else that they like.
Clients are a reflection of you always.
They'll all with the reflection of you.
I find like the whole VSSL funnel. So
with the new approach of like indirect
ads, running them into your Instagram, I
find the idea of a VSSL funnel to be so
outdated because
you're going to get leads that don't
want to be on the calls. They're not
going to show up. When they do show up,
they're going to be super hostile. They
don't know much about you at that point.
And then you're really wrestling with
them for a pain in full. Whereas it
seems very inauthentic and also you're
going to get the wrong buyers. Whereas
if you look at an indirect ad, an
Instagram ad, a follower ad,
people buy and they move through the
journey when they're ready. Right? So
that's why I wanted to ask you about
your duration before they start paying
because I would love to get your
thoughts on what do you think the lag is
between a new follower comes into your
world and when they pay and what should
be an acceptable metric for that?
It's a good question. With my funnel,
it's even harder to track compared to a
VSSL funnel because with a VSSL funnel,
you can use Hyrox, whatever, right? Yes.
That's why we right now we're building
customdriven solutions to create, you
know, a way of tracking qualified
followers and things like that. Tracking
uh cost per uh qualified profile visit,
which you can already see on the ad. But
then again, if you utilize Facebook to
do you utilize Advantage Plus instead of
using like a manual campaign,
Facebook decides where you spend your
money towards, which is not a good thing
because you want to have control
yourself. We'll go into that later.
So, it's a it's a manual campaign. I
decide where my money goes. And we built
custom solutions right now around being
able to track exactly where each
individual eyeball comes from. Follower
comes from, setter reaches out to the
follower. Then we have a different
automation that tracks um show up rate
that tracks closing rate that tracks the
amount of conversations we had every
single day the inbounds the warm outbound
outbound
you get my point
how do you do that
building that automation
but yeah as in how do you integrate that
into Instagram because isn't there a lot
of restrictions with correct
running an API into Instagram the reason
I'm saying this is because
I have that exact same issue and well
everyone does obviously and that was the
whole point I was saying it's very
difficult to automate it all because the
way that I think about this and I would
love to get your criticism critique on
this is there's follower there's there's
new followers there's ad spend per month
per day so let's say $100 a day there's
10 there's 50 new followers that's $2 or
something I can yeah $2 per follower
then there's cost per qualified follower
so of that 50 let's say 30 are qualified
60% it's probably a bit high but let's
say 60% and then of that cohort when
they book which per when they book
what's the lag between there that we can
contribute to cost per call
so that's not the only metric right I
think the most important metric besides
cost per call is cost per qualified
follower that's the first
that's what I meant right so CP yeah
cost per qualified follower yes with is
the next sub section to the cost per follower
follower
good question so when you go to
notifications you click on notifications
on your Instagram on your phone and you
go to follows. You see all the people
that followed you. You have a name
started Darren started following you
from your ad. You seen that before?
You can click on the side and you
instantly get redirected towards the ad
that that person came in from.
That's unique. Now it's manual, purely manual.
manual.
But in the business manager, you can go
to the specific creatives that you've
launched. So let's say there are five
similar creatives. You still don't know
which one it's coming from, right?
Because you have five creatives. That
one came in from one of them. You can
click on the creative and you can go to
Instagram post with comments. So you go
to that ad in the desktop
and then you basically have like five
different creatives open because you
launch and you run five different
creatives and you can see exactly which
one it's coming from based on the
engagement. So the amount of likes and
the amount of comments.
This is all manual. M
but now the moment we understand the
foundation of the system understand
understand
can hire a programmer a developer to
build an automation around tracking
everything manually right
right
so then basically you filter creative
based on most engaged and then scrape
from there
yes the AI does that you can do that
manually but it takes a bit more time so
we do it manually now because there's
nobody in this whole market that has
figured out how to do it automatically
but I think the issue is not because we
can't do it it's because Instagram don't
allow it right
the Instagram API is terrible It's it's
putting a square peg through a circle hole.
hole.
Yes. I would say it comes down to
knowing the right people.
That's what I mean. You know, it's like
there's nothing natively, not native,
but even indirect to connect to make
sure that this is aligned like you can't
necessarily just build upon this. And
this is where Instagram and even DMs on
Instagram can be quite muddy, right?
Because it's very difficult to back
trace a thousand conversations, right? Thousand%,
Thousand%,
you know, which is why you need to have
your CRM like super up to date and then
that running in. But even at that,
right, like there this I'd love to get
your thoughts on this from someone who
was a setter too is like tracking
Instagram DMs and that flow is way
harder than LinkedIn or emails or
anything else because the conversations
don't natively update into close. Uh I'm
not using GHL but into into close anyway
for for the most part. So you do need
like a sales assistant to measure that.
Now you you can correct me if I'm wrong
here, but how have you solved that
problem, right? Because this is the
whole issue with scale, right? Is it
works at obviously everything works at
20K a month, it works at 100K a month,
but does it work at 2 million a month,
right? Instagram is built as a social
platform. It's not built to sell,
right? So Instagram is technically just
a social platform to to share each
other's experience, share photos and
things like that. It's not built for
business, whereas LinkedIn is. Yeah.
Right. It's more for business. That's
the first thing, right?
For dating,
right? Yeah. It's her rooms for dating
nowadays. That's that's crazy. So, um I
feel like that there's there's always a
solution to find when it comes down to
creating scale. Now, let's say you're at
2 million per month and you run a volume
based company, a volume based info
product, meaning you get a lot of leads
coming through the door and things like
that. There are obviously things like
ManyHat in which you can automate things
with and whatever, right? But I think
it's super important that the Instagram
API constantly evolves and and and and
changes, which is why Instagram is one
of the most complicated platforms to to
actually build something sustainable on.
Besides that,
when you figure out how to build an
automation to constantly track each
conversation and each inbound and each
outbound, you get it all into a data
into like a how do you say that? Like a
data like a platform of data
data lake.
Yeah. Like a memory card, right? like a
big memory card which is what AI
technically is.
So it can gather all that data and it
can make improvements based on that
data. Now I'm not a developer.
I'm not a programmer happily because
it's not it's not where my skill lies.
But um again I feel like the most
important thing is that everybody knows
its when it comes down to labor knows
its tasks and its role within the
company to know exactly what to do. So
for example, right like I have my
company built on quality meaning I don't
have a lot of DMs every day.
I don't have like hundreds of DMs per day.
day.
My business isn't optimized for volume.
Meaning, I could have three inbounds per
day and 20 conversations and make
$30,000 in a day, right?
right?
So, I feel like it's going to be hard to
get to a point where volume is going to
overpass these types of automations
in a way where you'll need these types
of complex things. complex things
because the second second thing you got
to ask yourself the question let's say
you have a lot of volume coming through
the door right you have to ask yourself
the question and you're making you're
making let's say you have 500 DMs per
day every single day inbound DMs and
you're making less than 500k per month
you got to ask yourself the question
does the problem lie in the conversion
mechanism or is is the traffic the problem
problem
right because people get so much
attention every single time but they
don't convert they have 12 calls a day
with three setters or closers. They have
two different setters in their general
and their primary
and they'll make less than 200k per month.
month.
it's like they have so much opportunity,
they have no opportunity
because they're missing the the whole
goal. And I think this is kind of an
issue with setting in general, which is
if you have one setter or two setters,
their focus can't be on the 100
conversations a day because they're
spread so thin. But if they have 23 a
day, they can look at it objectively and
say, "Okay, well, this person is a
coach. They're making 10K a month. I
know I can push them into this product.
This makes sense in this way." It's more consultive.
consultive. Correct.
Correct.
And it's funny because in our high
ticket program, we have many guys that
are doing like 130, 150k a month. One of
the guys in particular has so much
volume of leads, but the sellers can't
keep up with it. No.
And it's funny because we just do sell
by chat,
which I'd love to chat to you about as
well versus a call funnel. Um, and we
just can't sit in the problem long
enough with the with the prospect
because there isn't enough time in the
day. And then if you pipeline sell that
too, it becomes harder. So, it's kind of
like ads, right? With ads, do you you
find this break point whereby it's
hitting and then when you go above it on
the spend, you just hit [ __ ] the
worst audience. Correct.
Correct.
You know, I I think that a huge organic
audience, a huge organic audience has
the same tendencies to ads because
there's people in there that are super
cold that will never ever buy.
So, they're inevitably air.
It's a point of diminishing returns,
right? when you spend uh uh like right
now with the profile funnel, you can
spend I figured out a way to spend more
now, but I could I could only spend 300
a day, meaning that's $10,000 a month.
The return is 10x, so that's 100K,
right? With specifically profile ads.
Now, I figured out a way to scale it
horizontally and get it to 500 per day,
right? While still making it worthfully
profitable in a way, you know what I
mean? But then when you start spending 7
800 bucks a day, the problem comes into
place where the return isn't worth the
extra spent. You get where I'm coming from?
from?
Yeah. So I was just at a mastermind and
a lot of guys were in that exact same
scenario. So they were doing
2 million a month.
So 25 million a year, but then their
margins around 25%.
Gotcha. Exactly. And there are also
probably guys that spend a lot of lot of
lot of money on ads, right? But
technically profit margin is lower. Like
again, I think we made 22 216K last
month, but like $170,000 is pure pure profit.
profit.
Meaning there are people that run a
million dollar company, right? They make
a million dollars in revenue. Um,
Um,
but the profit margin is 20% 25% at the
end of the line, which is fine. It's
just like what is the type of company
that you want to build? And but also
where your values at, you know,
and also like this is ironic because if
your margins are 20%, and you're making
20 million, that's 4 million in profit.
But you'll also get the 4 million in
profit if you make 7 million, right?
It's going to be the same. It's the same thing.
thing. Exactly.
Exactly.
And it's ironic because
I started it and I still do have an
agency. I now have two. And agencies are
historically very low margin. And I just
never really believed that. It was like
things you were told, right? And we just
kept our margins really high. We sold
really high ticket stuff. We sold year
pro or year um contracts anywhere
between 40k to 70k a year and it's the
things check out right then. It's still
like 60%. And it's doing like 2 million
and then a year and then on the coaching
side margins are like 70%. Yes. you
know, and but for me, I just don't
understand it because we literally
looked at the numbers yesterday.
My client acquisition costs are the
lowest they've ever been. Um,
Um,
had a really good month last month, but
I think it's because I have a stronghold
of the data. So, I'd love to get your
thoughts on this. Like, and I'm going to
actually put this on my story today. I
forgot to do it yesterday because I was
so busy. Like, what we're tracking
internally? Okay, so let's let's have
take a step back. What would be like
your CEO dashboard? What are the main
things that you would track as a CEO
across your company?
So I have different departments, right?
You have front end and then front front
end is divided in traffic and conversion.
conversion. Okay.
Okay.
And back end is divided in team and fulfillment.
fulfillment. Yep.
Yep.
So the most important thing is you have
fulfillment trackers. You have team
trackers that track all the KPIs and
things like that. And then front end
same thing.
What would you track? Let's let's talk
with the back end later but maybe on at
a high level. What is it you would track
individually? Let's say with team. So my
team, every single person takes
responsibility for their own tracking.
So for the setter, it's like uh
conversations started, it's inbounds,
it's show up rate, it's um conversations
engage engaged and offers presented,
it's booked calls, it's for the closer,
it's showed up calls, things like that,
right? Super super generic, but I think
people know with team is like this. This
is a little bit more complicated because
it's not only tracking if each
individual team member is pursuing its
actions every single day based on the
KPIs they need to hit but for example
like a closer uh messages people on
WhatsApp every single time tracks all
that stuff manually but at the same time
with tracking and this is interesting as
well. Um I have an individual call with
each team member every single week. Nice.
Nice.
I spend five hours a week on this.
Nice. Nobody does this. The reason why
is because I want to understand their um
the way they're into like their
emotional perspective on things and I
think this is the most important things.
We can talk about hard data. Um but now
again I told you before this podcast I
have my whole team here in Dubai. So
coming back to tracking things I don't
track their their KPI solely. I track
their emotional stay
which is the reason why people stay with
me for years. And I think that is the
most important component with teams specifically.
specifically. Y
Y
same with clients. The back end and your
team is way harder to track than setting
and closing because it's purely KPIs.
Um that's why I fly out my team like
four times a year to a specific place to
work together. We do specific retreats.
Um I have an individual call of each one
of them every single week. It's like a
therapy session.
It's amazing, dude, because you'll
connect with them on a personal level
that the professional goals will become
achievable. the biggest
they trust me forever and you'll you'll
you know you share opinions I talk about
extreme personal stuff with them um the
relationship that it builds is creating
so much longevity forever
which is absolutely amazing and I think
most people don't underestimate the
importance of having a players in your
team the only reason of why I'm at where
I'm at today is because of the people
within my company is not because of me so
so
I could I could have not done done this alone
alone
and Um I feel like that personal
relationship is really what builds and
creates that trust. Now I want to
reflect that on clients as well. Yes.
Yes.
When you track clients KPI, so we have
complete client dashboards and things
like that, right? We track each
individual client based on progress,
action, things like that. Now it same
counts with clients. I do one-on- ones
for a reason. People say it's not
scalable. I disagree with that,
right? But it's important. It's exactly
the thing that matters into
cross-selling, upselling people, getting
them to stay with you for two to three
years. And that's where real wealth, you
know, is built internally in the team.
Dude, this is where this is such
interesting conversation. So,
and I love this, by the way, and I
really appreciate you being so open with
this as well, is because a lot of guys
in this info space, they're selling chop
shop 10K a month offers. They're getting
$1,500 from a client, and that's it.
That's it. No one's no one's buying
anything afterwards. But the big shift
is having longevity with the client,
giving them more stuff, more value,
being part of their growth engine so
that they can pay and they want to pay
more. Let me give you an example. I have
this young guy called Andrew, an amazing
client, amazing guy. We met when he was
19 years old, 18, 19 years old. He was
making 4K a month with his agency. He
wanted to come into our content agency,
but he couldn't afford it. So I said,
"Look, we'll start you out in incubator,
which is our kind of our beginner
program. We helped him, did the oneto
ones with him. He scaled up to 24K a
month." And then at that point, he kind
of evolved. He'd finished, right? And he
was kind of with guys that were getting
started. We built a second program which
is allowing people to scale up with
setters. Um, mainly setters, setters,
and multiple offers. Um, for the most part,
part,
he now is in this part of building out a
sales team. He's 20 years old. He's
scaling up and now because we have a
recruitment agency, we have all we've
given him all of his rest of his team.
So his LTV has obviously hugely
improved, but most importantly his
results have have continually improved.
We're now super close. He moved to Bali
from Wisconsin in America. We like spend
every [ __ ] week together.
I love that, man.
It's part of the journey because your
friends, if you if I always say this
that if you truly trust someone, you
should work with them. My best friend is
my CMO because we are just vibing
together. We're in war together. Same
with my clients, man. This is why I love
client retreats and masterminds. We're
all on the same mission and we're all
doing the same thing. And I think that's
that's that's what a company is.
And then I can ask you the question like
how does it feel to help someone like Andrew?
Andrew?
It's amazing.
It's beautiful compared to selling.
Exactly. And doing it on your own,
right? as a solopreneur doing it on your own
own
because I I have this thing where like I
feel like a lot of solarreneurs are
not good with people.
Oh, I think I think being a soloreneur
Good that you address this point. I
think it's absolutely terrible. A
soloreneur, you know how boring that is? Mhm.
Mhm.
Doesn't matter the amount of money you
make. I don't want to make 500k per
month in profit being a solopreneur.
It's it's the worst thing because people
are everything.
Yeah. your team, your clients, your
friends, your family, everything.
Right? So, that's that's a super good
point you're making and I can understand
especially for Andrew that feels
amazing, right? That feeling of knowing
you're his mentor, you can help this
person and you've helped elevate this person
person
to a point where you're so happy with
the outcome in the end result that it
feels so extremely fulfilled, you know,
not only externally where you sell a
course and you made money from it, but
internally as well. And I think that's
something most people forget and that's
also where the longevity from clients
comes into place. It's internally
and not externally. And I think that's
how you build again real business.
And it's the control part again, right?
When you feel out of control because you
know you're not getting results because
you're not you know you're not able to
get results. It's a big part as well,
right? You're selling something you
don't know what you're not able to get
results on. And that's the reason why
people feel out of control with
yourself. I think it's a big reflection
I've had working so closely with people
and having like a podcast meeting all
these guys that are like at the top
level is there is a big element of they
don't know what's going on in their life.
life.
My my conviction purely comes into into
the fact of knowing that
I know what I'm talking about. I know
what I'm [ __ ] doing. Yeah.
You know what you're doing with
podcasts. You've done 200 300
300 300
300
300 right? So like we know what we talk
about in our field that makes us
valuable. And that's again to the first
point what we started talking about in
this podcast. That's where conviction
and confidence comes into place.
And with conviction and confidence, you
can attract more people because that's
what people are looking for. When people
see, this is interesting. When people
see that you believe in your product,
they start to believe in it.
People love people who are obsessed. Right.
Right.
Exactly, man.
And it go every single detail.
Yeah, man. And then that's that's the
energy they mirror, right? You're a very
calm guy. Where did you uh where does
that come from? Um,
Um,
I was around 3 to four years ago. I was
always talking every single day as much
as I could, which made me realize that
people never took me serious. So, I had
to learn my biggest lesson. And
And
the moment you're talking for 90% of the
time, right,
and you're silent for 10% of the time,
you're valuable the moment you're silent
because people value what scares, right?
When you're always always talking, for
example, you're always talking and
you're silent for 10% of the times,
people value that 10%.
You get my point? Yeah.
Yeah.
So, I was always talking for 90%. So the
moment I was silent, people were like,
"Nick is silent finally
within my family, with my friends." And
I had to learn to know when to speak. I
want to go into that as well.
Communication and speaking. I think
that's one of the most valuable skills
every single individual can learn. So I
learned how to be quiet and to know when
to strategically use my conviction and
my confidence and in moments to be more calm.
calm. Why?
Why?
Because the moment you strategically
choose how to talk with conviction or
not and when to talk,
you position yourself in such a way
where you always almost create benefit
for yourself.
And that makes you a lot more valuable
than people think. And I think that's
the a better skill that I've ever
learned compared to any single business activity.
activity.
Such a good point, man. And you're way
more observant.
You're way more observant.
And that are the people that are highly
respected deeply internally. The moment
you're on a table with, you know, like
nine different people and eight are
always talking. The moment you, this is
interesting, I said this in one of my uh
short form content clips. Let's say
you're at a table with 10 people and
you start to interrupt people. People
make the decision to either tell you
like what what are you doing? What the
[ __ ] are you doing? Stop talking. You
know, they'll either hate you or they
highly respect you. While even though
you're talking, you know, people are like,
like,
I respect this guy, this guy is talking
even though I was talking, but they'll
still respect him.
You get my point? Yeah.
Yeah.
And that's I think what's really,
really, really valuable. And that's also
where influence is created. M
the moment you have influence you can
make everything happen in life like
everything because you you can control
how people make decisions
and the moment you can control how
people make decisions you can make
people pay you
right in a good way like influence is
super good the moment you utilize it in
the right way
not everybody is doing that
100% and like there like influence spans
have you read Robert Chaldini influence
I've never read a book in my life really
really never
never
how come you've never had many external influences
influences
I don't have the patience to read a
Yeah, I'm super active. I cannot I
cannot sit still in a chair. So, this is
super rare.
No, now I have an amazing conversation.
But no, I I I don't have the patience to
read a book.
Um, which is something I would love to
learn. Like I still have to learn how to
read a book technically, you know, and I
always was figuring out like, ah, [ __ ]
I want to learn how to read a book. And
at a certain point, I was like, wait,
maybe I take and extract my information
from different things. And that's fine
and from action. I love to meditate.
That's where I get my peace from,
you know, and I was always looking
because everybody told me, Nick, you
need to learn how to read books. I was I
was figuring it out, but it didn't work.
And I think it's fine to accept the fact
that I'm not I don't like reading books,
but I do meditate and that's where I
reflect, journal, and you know, where my
creative mind starts working, so to say.
So, how do you how do you do that?
Because of course, you're very
actionoriented. So, you'll have a
preference towards mind active, body active.
active.
Yes. So how do you how did you switch to
I think that's actually a super
interesting question. Mind active comes
from obviously the the vision you have
and the goals you want to achieve. But I
think most people and this is also the
mo the reason why most people in our
market are confused,
right? they they don't know their actual
vision and their goal.
They're just not clear on it. And I
think that really prevents you from
pushing every single day. No matter the
money I make right now and the things
that I have, the assets that I have,
I'll still keep pushing every single
[ __ ] day because I want to become the
best and I know I will. Right? That's
that's the confidence I have. But at the
same time, when it comes down to a body
perspective, I feel like um like as a
super interesting example, right? when I
don't go to gym for a week, it starts to
reflect on my mind
easily, right? And and I really
recognize that based on knowing that
every like I need to move. I need to
move and do [ __ ] every single day.
Whether I go for a drive with my car
where I get a lot of dopamine and
adrenal adrenaline, right? Or whether I
go I need to do that every day.
Yeah, man. to just release like relieve
my energy,
release my energy in a way where
um I will be able to sit behind my chair
and think for 8, 12, sometimes 16 hour days.
days. Yeah,
Yeah,
I'm laughing, man, because my like
fitness coach, he's always telling me
like, you need to take rest days, you
need to take a break, you need to take a
break. But if I'm really busy with work,
I'll always go to the gym because that
would just be my only time where I'm not
working like actually like at my desk.
So that's like my that's my relax is
training and the only day I didn't was
in Istanbul last Saturday. Uh well I
obviously take rest days but where I
didn't have any recovery modality like
ice bath, sauna, swim or whatever and on
Saturday I walked like 11 kilometers
around Istanbul because I have to be
body active, mind active. Yes. And then
I was just kind of writing some notes on
my phone and then I was sending like a
few like voice notes to friends or to
team members should I say who are also
friends. And um that's where my release
comes from. So then I got back at like
9:00 a.m. cuz I went out at 7:00 a.m.
and had to walk like 20,000 steps and I
was like, "Oh, that was great. I had
great release." Yes.
Yes.
So people's release comes in different
me mechanisms. It doesn't have to be
reading a book, right?
And you know, it can be anything. And to
be honest, dude, it can actually be like
watching TV if that's your release. If
you're if you're working 16 hours a day
and you want to [ __ ] chill out and
watch a small bit TV to to reset because
you know that's the modality. Yeah.
Yeah.
You have to you have to see where it
fits into your journey.
I would disagree with the TV. The reason
why is because it's a distraction. So
it's not like an actual pure focus of
focusing on yourself. It's like a distraction.
distraction.
You know what I mean? Where you
technically rest but internally not
because you're you're you're you're
putting something on pause.
Good point. instead of continuing
something. And this is a good point
because um people always feel like I
need to meditate, journal, like do super
quiet and and and and chill things. But
again, like jimming, it's high dopamine.
As entrepreneurs, we're always moving.
So we tend to look for things that
always give us super high dopamine.
Gym is the perfect example of this. Like
it's the first step where you can let go
of your energy, you know, and fuel
yourself while doing something that that
that creates high dopamine with a lot of
activity. I think that's like a that's
like kind of like a hack. It's a glitch.
Similar with food. Uh I also found food
very interesting too because
obviously like the food you eat is going
to obviously fuel your brain. But
you can kind of hack food from a
perspective as an entrepreneur too in
terms of what is it I need for the
business and what does I need for my
body. That's the reason why I have a
coach is my background is in
bodybuilding. He is a bodybuilding coach
but we still all my food is engineered
towards the business. Everything I do is
engineered towards the business.
That's super interesting. That's the
that's the focus, right? So whether it
is my villa at home, uh the way it's
structured, um going to the gym, the way
I come back from the gym, everything is
engineered for the business because I
like naturally wasn't a smart person. So
it's I have to create that environment
to be smart in that moment.
You feel like there's going to be a
point in life where that's going to
switch around? No.
No.
Where things are going to be engineered
around your life or family or things
like that? And then
I'm already married. So this is
I have a lot of respect for that, man.
Yeah. This is the argument uh people
like have of me, which is like guys
like, "Oh, like he's always working.
He's always working." But I'm actually
not always doing things. I'm in the
environment of it, right? So like Alise
will travel with me everywhere I go. Uh
we work at home and everything. Elise
also works in the company now as well. So
So
everything is engineered around that.
Does that make sense? and we enjoy it,
right? So, just like you do, I enjoy it.
So, even the dinners we have with our
teams, they're still further business.
Does that make sense? So, you just
create a life that you don't want to
escape from effectively.
Yeah. Exactly. And I think that's
especially like the age we have, it's
super valuable because again like we
have energy.
So, it it's supposed to be like that and
you're building your future.
Yep. Exactly. you know. So, let's take a
bit of a a detour into
So, we've went through the organic side,
went through the ad side.
Let's go through your stories. So, your
stories is super unique. And I think the
way that you've manufactured and created
the different archetypes, your stories
is really is really unique. And one
thing that I've really noticed is the
fact that a lot of guys do story formats
to get people to bite their [ __ ] but
they're kind of ineffective, right?
because I think people are getting kind
of known to it as well. Maybe that's my
level of awareness because we're in the
space. Um, how do you think about your
stories and how do you think about the
strategy behind it?
We recently run story ads and it's been
going exceptionally well. Interesting.
Interesting.
It's one of the best numbers uh I've
ever created in business um based on
every single thing that I've ever tried.
The reason why is because splend not
everybody is using it. No one is using
it. story ads. Technically, stories in
general, not a lot of people are using
it for actual powerful conversion. Now,
stories are super slow. So, nobody wants
and can commit to start to it and do it
consistently every single day because it
takes three months to see your first
couple results from it.
Meaning people, as we know, always want
to see a direct return. When they don't
see a direct return, they'll think it
doesn't work and they'll stop. Now again
longevity comes into place where I look
at this metric every single time a
person sees my story it adds 1% to the
potential buying power. So when they
watch a 100 stories sequences for let's
say 100 days they're at a point of
conversion where they're ready to pay.
And I feel like that stories are
powerful because it reflects on a
personal situation in that moment which
is exactly the reason why that separates
itself from YouTube videos where you
talk about a specific topic or reals
where you talk about a specific like
asset or you know like a myrobore a data
driven solution. Now stories is always
different. Sometimes I drive my car,
sometimes I create curiosity in stories,
sometimes I do a CTA, sometimes and it's
super personal driven. So I don't
prepare my stories at all for like two
weeks straight.
It's the only touch point where I don't
have leverage.
What do you mean?
I have leverage in my reels. I know how
to create them. I have people that help
me with it. I have a team that backs it
up. Same with YouTube. It's all
systematized. Same with
client fulfillment for for for the big
part. And then obviously team and like
setter and closer all automated with
stories. This isn't the case.
And the reason why is because I feel
like that I create the best stories the
moment I want to the the like based on
the situation that I'm in at that day at
that situation. So I take an hour of my
day to make these stories.
But again, no leverage. So it takes up
my time. But it's worth the conversion.
It's worth the longevity of it. When you
post stories every single day and a new
eyeball comes in from the story ads, so
the ads that I create with follow me to
learn more or follow to interact, people
start to follow me.
They start to see my stories every
single day. And because I'm consistent,
because I almost don't miss a day,
there's going to be a point of
conversion where they're going to be
like, I have to pay this guy. H
H
how do you create your ads for stories?
Like is it one
slide like like what's the what's the
mental framework going? one campaign,
five different adsets, retargeting IG,
the engagers of the last 180 days.
That's the retargeting campaign. Broad
call focus on Denmark, US for me
specifically. Uh Germany and Spain. Spain.
Spain.
Yes. With the most amount of clients out
of these four countries and United
Kingdom as well,
which is interesting.
Broad cold. So you exclude the audience
of the retargeting. It's just broad
cold. people that don't have a clue
about who you are
and then you utilize targetings like
entrepreneurship, lead generation,
content marketing, social media
marketing, high level achievers. I'm
giving so much sauce away like
this is this is super valuable when
people implement it. So that are great
interest to target. So you have five
different adsets, one campaign, [ __ ]
campaign, so manually spend. And then I
have 150 creatives, anywhere between 25
to 150 creatives with such small
different angles, prior stories added
with text, added with a CTA,
I can see exactly which one is um
working individually. Well, I create a
new campaign. I duplicate it and then I
purely solely run it with the best adset
and the best creative.
Do you do your your own ads yourself?
Yes, I do my ads myself. Yes. I um the
only people that I give the actual sauce
to how I run ads is my clients. Yeah.
Yeah.
And myself because it's it's too
powerful when you know how to run ads
correctly. And people would disagree
with me with this because they're always
a big fan of organic.
I would agree. But you can rely on
organic. I have a lot I have a lot of
insight on that dude because my
background is inorganic to talk about that
that
right so my background is inorganic and
a lot of my friends are organic I would
call them like organic princesses
because when you have an organic background
background
you're the enemy is ads it's [ __ ]
right but the enemy is ads and you start
believing these things in online space
that are just like not true they're just
all these things in the space like ads
are bad calls are bad like they just
they just don't know why they believe
these things whereas I believe if you
come from organic you're going to be 10
times better at ads cuz you know how to
show up you know camera work and
everything. So when I went into ads last
year, that's when I started last year.
So four years into my journey went into
ads, it was just so easy. It was like,
here's the copy. I'm like, all right,
that sounds kind of like a real whatever
that's fine. And then recording this
way, I already have a studio in my house
at home. I built the studio from
scratch. Awesome. Fantastic. Great. The
only issue that the organic guys have is
how to run the ads. I just going to ask
you, I've had a ton of issues with my ad
accounts. A ton of issues, bro. Like a
ton of issues. Um, new accounts, just
ton of issues in new accounts and [ __ ]
the usual stuff. But I guess like that's
the non-media buyer in me that struggles
with. But what I'm trying to say is that
it's possible. Same with the paid guys.
The paid guys, like William Brown's a
good friend of mine. William's last
business was all based on uh paid. And
then he went into organic and was like,
"What the [ __ ] This is great." And then
he kind of thought, "Oh, maybe I don't
need paid." And now he's kind of the
same settling that I'm on is like both.
Do both. Do it all.
I just wanted to tell you that. Why
would you choose? Why Why would you hate
on organic or hate on ads? Both is
necessary. You'll create the highest
return on ads when your organic problem
is solved,
right? It's you need both. So, it's so
stupid that people tend to choose for
one thing or hate on the other thing. It
could be a good marketing angle to say,
"Oh, don't do organic because whatever, right?"
right?" Yes,
Yes,
you need both. Everybody needs both. And
your ads give you the data on on knowing
how you could make organic more optimal.
And your organic stimulates the
conversion in ads because people see
credibility assets. They see a
testimonial. People see myro videos with
datadriven solutions or specific value.
People see my car, they're like, "Damn,
this guy has a Porsche. Interesting. You
know, it creates the conversion. So, ads
are excellent to create massive
conversion." Um, and it goes hand inhand
with organic. And that's the reason why people
people
always tend to choose for one specific
thing, but it never works. They both need
need
and I think the mental framework here is
if you come from an organic perspective,
just think about it's almost as if
you're putting out reals every single
day, but you don't need to do it.
You know, like I was speaking to Jeremy
Pogue, you know Jeremy, blonde guy. Yes.
Yes.
Awesome guy. Such a nice guy. Such an
awesome guy. Um
his follower ads, he said he was running
them at one point for three months
straight. Like he just ran them for
three months straight. He was busy and
he said it was still working, still
bringing in leads, he was still closing
them. The same ad. So, I think it's
hilarious. And actually, I was at a
mastermind and I met Richard Woo, very
big guy on Instagram and uh they're
doing like a million a month. And I was
like, "Oh, like what's the strategy?
Like, what are you doing?" And he was
like, "I just run one ad. How I gave up
porn, found fade, and now I help people
build digital products." And I was like,
"That's it." And he was like, "Honestly,
dude, like that's it."
So, it's simp. It's simple but not easy. Yes.
Yes.
And you can very much uh which I did at
the time. I kind of scared myself out of
it cuz I was like, "Oh my god, there's
so much working involved." But I mean
going zero to one, go zero to one and
then hit the next step up.
The complexity isn't within the ad, the
creative. I can help people with a
custom scripting that goes extremely
well and gives a 10x rorowaz, but
is the 10x rorowaz actually coming from
that creative as you said, right? It
comes from so many more external things
within the whole funnel that matter and
that's what people don't understand.
That's why for example a specific ad
scripting is a super good mechanism to
utilize within your front-end marketing.
Say I help you build your ad scripts
automated from an agency perspective as
an example, right? But it's not the
thing that solves the problem.
People always think that certain things
solve the problem but normally the
problem lies somewhere else and the
solution lies somewhere else than the
actual than what people actually think
what the problem is. That's why people
always like say like you you you sell
what people want and you give them the
solution that they need.
It's a consultive selling, right?
Finding out exactly what it is you they
actually need. Yes.
Yes.
And having a suite of products, you know?
know?
Correct. And and the more niched you
look for the problem, the better the
solution will affect it will be that the
the solution will be so much more
effective for the problem that you solve
and can charge way more money. you have
a way better client because this is
super interesting. I have so many
clients that make like three to $400,000
per month. And
the main reason in the back end of why
they have such good reputations is not
these are normally people that sell
courses, right? I'm specifically talking
about volume- based companies that sell
courses. It has nothing to do with the
results that they get for their clients.
Nothing. They're literally 80 to 90%
doesn't get results within these
specific companies. But the expectations
are set right
within the front end.
Can you explain?
Yes. So expectation setting is one of
the most important things. When you set
the right expectations, you don't do
crazy guarantees. You don't overpromise
people stuff. You're upfront about the
actual solution that you're selling and
you explain it in the most clear way.
People take responsibility for their own actions
actions
instead of putting the responsibility on
you. Meaning if they take responsibility
for their own actions and they go
through something and they've gotten the
exact thing that they've expected
and of course as we all know people
don't take action whenever they don't
take action they take the responsibility
for themselves. So they would never
blame it on the service provider. Now
are results important? Obviously. Do you
need to have a streamlined process to
create the best client results? Yes. But
we're specifically talking about a
specific service provider that normally,
you know, doesn't really care about
their product, cares more about their
marketing, provides courses on volume,
you know, yeah,
yeah,
and wants to get people these results.
Uh, the point I'm trying to make is that
expectations is more important than
outcome. It's the most important thing.
And make sure you don't put the
responsibility on yourself because if
you put the responsibility on yourself,
you have 100 clients you can't fulfill,
people are going to be mad. People are
going to be mad at you. People want
refunds. People do disputes.
I'm not sure how long it has been since
I've I've never
I don't know when I've had a dispute ever.
ever.
I've never had a dispute. I had someone
uh go to the bank about their card
because um it was a huge company we were
selling to. This is in the B2B side. And
uh this massive company and a random
finance manager was like, "I don't know
who this company is." And they went to
their bank and then they had a huge
issue in my Stripe account. And then we
literally sent them an email and they
said, "Whoops, that was a mistake by
me." And it goes back to the That's
That's
you know, and that's the irony was that
I didn't even know what a dispute was
cuz I was just so used to just
people just banging and that was the end
of it. That was my only ever instance.
And the guy literally responded going,
"That was a massive mistake
cuz our company is called uh it's a
different name than what you see on the
front end." And it was it was just funny because
because
in the info space, this dispute [ __ ]
happens every day, right?
For a lot of people does. It happens a
lot. And and that's why the industry
has, you know, such like it has given
such a vibe where people think it's like
whether it's a scam or whether it's this
or that, right? Yeah.
Um although I do agree with the fact
that most people provide [ __ ] Y
Y
there not a lot of people in the space
that are so good at providing a solution
that actually creates scale or that
actually creates improvement or that
actually creates something valuable
into the return on the money that
they've spent. And I think that's
something that's that's that's that need
to be changed.
What's the main dream outcome you have
in your offer?
So my whole marketing runs on my
solution, right? Right? I don't have
guarantees. When people work with me, they'll I'll tell them you lose your
they'll I'll tell them you lose your money, right? If you, you know, like you
money, right? If you, you know, like you lose your you can never get your money
lose your you can never get your money back. Super simple.
back. Super simple. I set the expectation so clear that
I set the expectation so clear that there are no guarantees and things like
there are no guarantees and things like that.
that. And I don't need to because my
And I don't need to because my credibility I have the best client
credibility I have the best client results in the whole market. So people
results in the whole market. So people see that the solution does the
see that the solution does the conversion. My marketing does the
conversion. My marketing does the conversion. It's like a cycle, right? I
conversion. It's like a cycle, right? I have good marketing. I provide client
have good marketing. I provide client results. these client results and all
results. these client results and all that credibility I put back into the
that credibility I put back into the marketing which feeds me with more
marketing which feeds me with more clients.
clients. So it's an endless cycle because people
So it's an endless cycle because people know that what I do works. Yeah.
know that what I do works. Yeah. People know that what you do works which
People know that what you do works which is the reason why the solution is the
is the reason why the solution is the main component within the marketing that
main component within the marketing that drives that
drives that result. And I think that's like
result. And I think that's like incredibly important. Um
incredibly important. Um based on outcomes I don't want to say
based on outcomes I don't want to say anything. You can just look at the
anything. You can just look at the testimonials and the client results and
testimonials and the client results and then you'll know
then you'll know because you have different clients
because you have different clients right? It's similar to us like you guys
right? It's similar to us like you guys in the beginning of your journey, you
in the beginning of your journey, you guys further on.
guys further on. Um
Um it's just interesting, right? Because
it's just interesting, right? Because most people are known for like what
most people are known for like what their dream outcome is.
their dream outcome is. Yes.
Yes. But yours is more like this is so this
But yours is more like this is so this is interesting, right? Because
is interesting, right? Because a large angle that we we do is like like
a large angle that we we do is like like your YouTube, your cuz it's basically
your YouTube, your cuz it's basically real top of funnel stuff that we're
real top of funnel stuff that we're helping people with. And then it's I'll
helping people with. And then it's I'll actually give you an insight to give you
actually give you an insight to give you a bit of backstory. So, we're helping
a bit of backstory. So, we're helping people build and grow YouTube channels
people build and grow YouTube channels and podcasts and that was great and we
and podcasts and that was great and we blew the [ __ ] out of channels and just
blew the [ __ ] out of channels and just it's not that difficult, right? So,
it's not that difficult, right? So, we're doing that for quite some time and
we're doing that for quite some time and a lot of our clients were like, "This is
a lot of our clients were like, "This is great, but we can't monetize it." But
great, but we can't monetize it." But because over the years, I had to figure
because over the years, I had to figure out offers. I was like, "Well, yeah,
out offers. I was like, "Well, yeah, it's simple. You just have an offer on
it's simple. You just have an offer on the back and then what we're talking
the back and then what we're talking about on the front end, we connect to
about on the front end, we connect to the back end." And they're like, "Oh,
the back end." And they're like, "Oh, that's interesting." So, we had to add
that's interesting." So, we had to add that component in and this is still done
that component in and this is still done for you before it was done with you as
for you before it was done with you as well.
well. So, we were now helping them with the
So, we were now helping them with the content and then helping them with their
content and then helping them with their offer. But then the guys couldn't close
offer. But then the guys couldn't close a door, let alone a 6K paid in full. So,
a door, let alone a 6K paid in full. So, then I was like, well, it's simple. You
then I was like, well, it's simple. You have to run your calls like this. And
have to run your calls like this. And they were like, oh, I don't know how to
they were like, oh, I don't know how to run my calls. So, I had to teach them
run my calls. So, I had to teach them sales, right? So, then it became this
sales, right? So, then it became this huge thing, which is like, yes, you need
huge thing, which is like, yes, you need content, give people what they want so
content, give people what they want so that you can give them what they need,
that you can give them what they need, which is we need to teach you sales and
which is we need to teach you sales and how to build an offer. So, that became
how to build an offer. So, that became the 80%. Which is ironic.
the 80%. Which is ironic. Yes. So people still come in to build uh
Yes. So people still come in to build uh like an ecosystem of YouTube, LinkedIn,
like an ecosystem of YouTube, LinkedIn, Instagram, but it's actually offers and
Instagram, but it's actually offers and sales we helped them with, you know, and
sales we helped them with, you know, and they kind of see that afterwards.
they kind of see that afterwards. Exactly. Because your whole job as a
Exactly. Because your whole job as a service provider is to figure out
service provider is to figure out exactly what your client's problem is
exactly what your client's problem is and help them solve that. And they can
and help them solve that. And they can think they always think it's something
think they always think it's something else. That's the reason why they need
else. That's the reason why they need your help.
your help. They need your help because they think
They need your help because they think the problem lies somewhere else. So
the problem lies somewhere else. So they're they're technically not aware.
they're they're technically not aware. meaning you need to help them become
meaning you need to help them become aware and the purpose of being a good
aware and the purpose of being a good consultant or a good coach is helping
consultant or a good coach is helping them become aware about their problem
them become aware about their problem and providing them the resources,
and providing them the resources, support, implementation, information,
support, implementation, information, whatever you do to help them solve their
whatever you do to help them solve their problem. And I think that's one of the
problem. And I think that's one of the most valuable things to go back to the
most valuable things to go back to the point of um saying you can help
point of um saying you can help different types of people. The the
different types of people. The the difference between this is it my my
difference between this is it my my solution is personalized. So it's
solution is personalized. So it's personalized based on each individual
personalized based on each individual client because we do one-on-one. So it
client because we do one-on-one. So it doesn't matter if people start at 10K
doesn't matter if people start at 10K when they get to me or 100K. We don't
when they get to me or 100K. We don't know beginners. So people that haven't
know beginners. So people that haven't figured out the business models like
figured out the business models like that makes sense. I don't want to help
that makes sense. I don't want to help them. They normally don't have the
them. They normally don't have the capital and they don't have the
capital and they don't have the awareness they need for us to implement
awareness they need for us to implement all the systems we have you know the
all the systems we have you know the implementation information
implementation information accountability communication. But the
accountability communication. But the moment you sell a course most of the
moment you sell a course most of the time the reason why the core like the
time the reason why the core like the reason why people say the course is bad
reason why people say the course is bad it's technically not always about the
it's technically not always about the course because there are really good
course because there are really good courses out there. It's because the
courses out there. It's because the service provider
service provider decides to take anybody in.
decides to take anybody in. Well, if you take 100% in, only 10% fits
Well, if you take 100% in, only 10% fits the exact problem. Meaning only 10% of
the exact problem. Meaning only 10% of the people get results because the
the people get results because the course is useful for them.
course is useful for them. You get my point?
You get my point? Yes, sir.
Yes, sir. 90% buys it but doesn't need the exact
90% buys it but doesn't need the exact solution the course is providing. And
solution the course is providing. And because the course is systematized, it's
because the course is systematized, it's a framework. It's one evergreen asset.
a framework. It's one evergreen asset. it's going to be super hard to solve
it's going to be super hard to solve each individual's client's problem. And
each individual's client's problem. And that's why I like personalization so
that's why I like personalization so much.
much. Well, this is so interesting, right?
Well, this is so interesting, right? Because that is what consultive selling
Because that is what consultive selling is because
is because take a step back. So like our like
take a step back. So like our like methodology is like offers content
methodology is like offers content sales. The order is important because
sales. The order is important because from creating so much content, I believe
from creating so much content, I believe that you shouldn't create content until
that you shouldn't create content until you know what the offer is because I've
you know what the offer is because I've seen so much just massive content
seen so much just massive content creators just not be able to sell
creators just not be able to sell anything, right? So, it's so much
anything, right? So, it's so much easier. But a lot of people might come
easier. But a lot of people might come into my world or come into your world
into my world or come into your world and say, "Look, I don't need help with
and say, "Look, I don't need help with my YouTube." Even though they probably
my YouTube." Even though they probably do, but I actually need help with my
do, but I actually need help with my offer, but their offer could be great.
offer, but their offer could be great. They just might need help with their
They just might need help with their sales process.
sales process. Correct.
Correct. So, then we would look at it and be
So, then we would look at it and be like, "Look, we'll help you that no
like, "Look, we'll help you that no doubt, but this is the thing you need."
doubt, but this is the thing you need." And it's like, "Yes, we have all the
And it's like, "Yes, we have all the other bells and whistles, but this is
other bells and whistles, but this is the thing you need. If you solve this
the thing you need. If you solve this bottleneck, this constraint under the
bottleneck, this constraint under the theory of constraints, all the other
theory of constraints, all the other [ __ ] doesn't matter. And it's getting
[ __ ] doesn't matter. And it's getting people to that point. And I think that's
people to that point. And I think that's where you sell to business owners when
where you sell to business owners when you're speaking to business owners is
you're speaking to business owners is like, we agree that these components are
like, we agree that these components are in place. This is the one we need to
in place. This is the one we need to solve. And I feel like that's how sales
solve. And I feel like that's how sales can become easy. And it's so easy. It's
can become easy. And it's so easy. It's actually easy to train reps based on
actually easy to train reps based on that too, right? Because it's like,
that too, right? Because it's like, look, dude, you just got to find out
look, dude, you just got to find out where their issue is and just solve that
where their issue is and just solve that one.
one. It's so it's it's so extremely easy.
It's so it's it's so extremely easy. It's same with clients when we walk from
It's same with clients when we walk from the front end what you just said towards
the front end what you just said towards the back end. It's like
the back end. It's like look at what each individual client
look at what each individual client needs,
needs, you know, also from an emotional
you know, also from an emotional perspective like what do they need? Some
perspective like what do they need? Some clients ask 10 questions and some
clients ask 10 questions and some clients ask one question a week like
clients ask one question a week like like try to adjust yourself towards
like try to adjust yourself towards knowing what they need. That's how you
knowing what they need. That's how you make a relationship successful. You can
make a relationship successful. You can talk about that more. That's how you
talk about that more. That's how you make a friendship successful. Being able
make a friendship successful. Being able to adjust based on who's in front of
to adjust based on who's in front of you. And that's also where speaking
you. And that's also where speaking comes into place. Knowing when to speak
comes into place. Knowing when to speak and how to speak in what situation.
and how to speak in what situation. Right now I'm in a podcast. You know,
Right now I'm in a podcast. You know, like uh tonight I'm dining with my
like uh tonight I'm dining with my friends. Tomorrow morning I'm on a
friends. Tomorrow morning I'm on a client call. Like when you can adjust
client call. Like when you can adjust yourself in so many different situations
yourself in so many different situations and you can make yourself adaptable
and you can make yourself adaptable while maintaining leadership or like
while maintaining leadership or like certain standard with clients for
certain standard with clients for example, right?
example, right? You become so good at fulfillment. You
You become so good at fulfillment. You become excellent at solving people's
become excellent at solving people's problems and that's where you're called
problems and that's where you're called an expert.
an expert. An expert get paid well.
An expert get paid well. What's your opinion on
What's your opinion on sell by chat versus call calls?
sell by chat versus call calls? I love selling by chat. The reason why I
I love selling by chat. The reason why I love it
love it is because
is because people are paying a massive amount of
people are paying a massive amount of money with massive trust
money with massive trust and that creates so much longevity
and that creates so much longevity because they have seen your content,
because they have seen your content, they trust you, they technically don't
they trust you, they technically don't know you, but they still have the balls
know you, but they still have the balls to pay you $12,000 in the DMs
to pay you $12,000 in the DMs without knowing you. And I respect these
without knowing you. And I respect these people a lot. Always my best clients
people a lot. Always my best clients always.
always. So I respect people that are able to
So I respect people that are able to make decisions and take risks. And
make decisions and take risks. And people always say, "Yeah, I take risks."
people always say, "Yeah, I take risks." But that is an actual risk.
But that is an actual risk. And I want them to take that risk
And I want them to take that risk because if they take that risk, I know
because if they take that risk, I know they will be a great client.
they will be a great client. There's never been someone that DM
There's never been someone that DM closed that hasn't been a great client.
closed that hasn't been a great client. And I'm at a point right now with my
And I'm at a point right now with my clients where I absolutely love each
clients where I absolutely love each individual client I have. I work with
individual client I have. I work with amazing clients. M
amazing clients. M it's it's excellent and it fuels me.
it's it's excellent and it fuels me. Whereas when I run the agency back in
Whereas when I run the agency back in the day, one and a half year ago, it was
the day, one and a half year ago, it was a done for you solution. I worked 70
a done for you solution. I worked 70 hours a week. I had 25 virtual
hours a week. I had 25 virtual assistants working managing providing a
assistants working managing providing a solution that was hard to provide. And I
solution that was hard to provide. And I worked with companies, but I didn't work
worked with companies, but I didn't work with great people.
with great people. You understand the difference? So one of
You understand the difference? So one of my mentors said to me uh if you provide
my mentors said to me uh if you provide a service to other people you'll always
a service to other people you'll always be a servant of them in many ways. So if
be a servant of them in many ways. So if you imagine like a Roman Empire if the
you imagine like a Roman Empire if the writer of the Roman Empire is writing
writer of the Roman Empire is writing down the words of the emperor and he
down the words of the emperor and he makes one mistake he loses he loses his
makes one mistake he loses he loses his head gets his head chopped off because
head gets his head chopped off because he's always a servant to that person.
he's always a servant to that person. Whereas in consulting and coaching you
Whereas in consulting and coaching you liberate other people you give them the
liberate other people you give them the tools and as a result they feel
tools and as a result they feel empowered. I think it's a beautiful
empowered. I think it's a beautiful example of why service delivery can be
example of why service delivery can be looked down on a lot of times.
looked down on a lot of times. I would completely agree
I would completely agree and it's unfortunate, right? Because
and it's unfortunate, right? Because the people that provide services people,
the people that provide services people, they they do so much and they are so
they they do so much and they are so talented and that's why they're so good
talented and that's why they're so good at coaching. But they have low
at coaching. But they have low self-esteem because they get battered
self-esteem because they get battered over their head with their clients all
over their head with their clients all the time.
the time. Yes.
Yes. You know,
You know, absolutely. The type of client you
absolutely. The type of client you attract reflects on everything. It even
attract reflects on everything. It even it reflects on your whole fulfillment on
it reflects on your whole fulfillment on the type of client results you get on
the type of client results you get on your marketing on the the better clients
your marketing on the the better clients you attract the better your marketing
you attract the better your marketing you have to attract better clients.
you have to attract better clients. Yeah.
Yeah. It's a cycle. It feeds into everything
It's a cycle. It feeds into everything and that's super super valuable.
and that's super super valuable. Because it has a drag, right? Negative
Because it has a drag, right? Negative clients has like a drag on the business
clients has like a drag on the business overall. And
overall. And that's why it'll never scale. That's why
that's why it'll never scale. That's why it'll never do well. That's why it'll
it'll never do well. That's why it'll never kind of it'll kind of cap out. Do
never kind of it'll kind of cap out. Do you so what what's your sell by chat
you so what what's your sell by chat process and then when would you say you
process and then when would you say you need a call
need a call the moment the the chat the chat isn't
the moment the the chat the chat isn't the sauce the chat is just payment link
the sauce the chat is just payment link pay done
pay done it actually happens in the conversion so
it actually happens in the conversion so for example within my stories within my
for example within my stories within my reals and with my YouTube videos I'm I'm
reals and with my YouTube videos I'm I'm super upfront to people and nowadays in
super upfront to people and nowadays in this market we're in we're we're in a
this market we're in we're we're in a situation where people respect other
situation where people respect other people that are super upfront and
people that are super upfront and straight straight forward.
straight straight forward. Good point.
Good point. The moment you're super upfront and say
The moment you're super upfront and say straightforward, I literally say in my
straightforward, I literally say in my story, sometimes I'm not looking for
story, sometimes I'm not looking for more clients right now. Pay me next
more clients right now. Pay me next week. And people are waiting. Trust me,
week. And people are waiting. Trust me, people are waiting. So next week when I
people are waiting. So next week when I do a CDA, I say, "Okay, ready offers
do a CDA, I say, "Okay, ready offers 12K, you can pay me." People are in the
12K, you can pay me." People are in the DMs ready to pay. Meaning, it's not it's
DMs ready to pay. Meaning, it's not it's not always driven on a CTA specifically
not always driven on a CTA specifically where I say, "Okay, DM me the word info
where I say, "Okay, DM me the word info if you want to if you want to scale your
if you want to if you want to scale your own uh consulting company." It it comes
own uh consulting company." It it comes down to a perspective of like kind of
down to a perspective of like kind of like indirect marketing where I
like indirect marketing where I constantly push
constantly push valuebased marketing in a way where for
valuebased marketing in a way where for example if somebody DM closes I make a
example if somebody DM closes I make a screenshot say here another guy calls in
screenshot say here another guy calls in the DMs it it it incentivizes more
the DMs it it it incentivizes more people to pay in the DMs. The more you
people to pay in the DMs. The more you talk about something more people you
talk about something more people you attract that want that exact same thing
attract that want that exact same thing because they're going to think [ __ ] this
because they're going to think [ __ ] this guy paid in DMs. I don't want to look
guy paid in DMs. I don't want to look like a loser. I don't want to hop on a
like a loser. I don't want to hop on a call with Nick's team.
call with Nick's team. spend an hour asking questions
spend an hour asking questions and then potentially pay. Like I don't
and then potentially pay. Like I don't want to be like that.
want to be like that. And that's also how I segment a specific
And that's also how I segment a specific group of audience,
group of audience, right?
right? That's such a good point, man. That's
That's such a good point, man. That's such a good point. That's an amazing
such a good point. That's an amazing point, dude. Cuz like you have to
point, dude. Cuz like you have to you have to do what you want your
you have to do what you want your clients to do, which is like buying a
clients to do, which is like buying a portion full. So the piff is portion
portion full. So the piff is portion full.
full. I said I bought my portion full in full.
I said I bought my portion full in full. And the reason why I did this is really
And the reason why I did this is really because of the reason that I want to
because of the reason that I want to respect my clients. Now, obviously, this
respect my clients. Now, obviously, this is an incredible marketing asset and I
is an incredible marketing asset and I use this marketing asset as well. But
use this marketing asset as well. But the fact that I can say that I bought it
the fact that I can say that I bought it in full is one of the most valuable
in full is one of the most valuable marketing assets that I have and one of
marketing assets that I have and one of the most the one of the most valuable
the most the one of the most valuable sentences that I can say on podcast on
sentences that I can say on podcast on person with friends or whatever, right?
person with friends or whatever, right? With clients
With clients to to for people to see that I practice
to to for people to see that I practice what I preach because every single thing
what I preach because every single thing that I teach is what I do myself.
that I teach is what I do myself. Y
Y and it works because you can see where
and it works because you can see where I'm at, where my clients are at. My
I'm at, where my clients are at. My clients have public names. Everybody
clients have public names. Everybody knows my clients. Everybody knows my
knows my clients. Everybody knows my numbers. I share my numbers. People see
numbers. I share my numbers. People see my YouTube videos. They see my
my YouTube videos. They see my I want to say Stripe dashboard, but I
I want to say Stripe dashboard, but I don't utilize Stripe anymore, which is
don't utilize Stripe anymore, which is good. So,
good. So, what do you use?
what do you use? Stripe is terrible. Um, you see what
Stripe is terrible. Um, you see what what can you use? Can you use like uh
what can you use? Can you use like uh it's promotion, but doesn't matter. You
it's promotion, but doesn't matter. You can use [ __ ] you can use fan bases,
can use [ __ ] you can use fan bases, you can use things like that, but I
you can use things like that, but I really like to use bank transfer.
really like to use bank transfer. True. It's no, you know, it's
True. It's no, you know, it's especially if you if you're not doing
especially if you if you're not doing like reoccurring,
like reoccurring, you know, it's it's it's just less
you know, it's it's it's just less complexity,
complexity, you know,
you know, for sure. Yeah, absolutely. I think like
for sure. Yeah, absolutely. I think like with with the type of clients I track
with with the type of clients I track right now, bank bank transfer is super
right now, bank bank transfer is super easy.
easy. Same with crypto, it's super easy.
Same with crypto, it's super easy. Um,
Um, but yeah, when you when you sell an
but yeah, when you when you sell an offer for five times a day, payment
offer for five times a day, payment processor, just a link, a Stripe link or
processor, just a link, a Stripe link or uh any specific link
uh any specific link that you can use is going to be so much
that you can use is going to be so much easier. Do you um do you have a
easier. Do you um do you have a reoccurring element to your business?
reoccurring element to your business? Yes. Uh after six months people upsell.
Yes. Uh after six months people upsell. So we have a six-month process where we
So we have a six-month process where we help clients oneonone. We guide them, we
help clients oneonone. We guide them, we scale them, and yeah, our retention rate
scale them, and yeah, our retention rate is incredible. So we upsell a lot of
is incredible. So we upsell a lot of clients in the back end for a yearly
clients in the back end for a yearly offer.
offer. Okay. So they move more into like a
Okay. So they move more into like a another mastermind effectively.
another mastermind effectively. Correct. And and and the beauty is the
Correct. And and and the beauty is the problems are
problems are more complex but at the same time more
more complex but at the same time more simple, right? They're harder but
simple, right? They're harder but simple. And meaning
simple. And meaning the most valuable things that I teach
the most valuable things that I teach clients that are clients for two years
clients that are clients for two years require the least amount of time make
require the least amount of time make the most amount of progress.
the most amount of progress. It are clients that hop on a call with
It are clients that hop on a call with me for 15 minutes every month while I'm
me for 15 minutes every month while I'm in my car driving while I go to dinner
in my car driving while I go to dinner quickly. WhatsApp call done
quickly. WhatsApp call done and next month they'll send me a
and next month they'll send me a message. Yo, Nick, I scaled from 210K to
message. Yo, Nick, I scaled from 210K to 370K in one month because of that one
370K in one month because of that one call.
call. And that's where real value comes into
And that's where real value comes into place.
place. Put your finger.
Put your finger. Value isn't measured by time.
Value isn't measured by time. It really doesn't matter how much time
It really doesn't matter how much time you spend on something. As long as you
you spend on something. As long as you know exactly what that person needs for
know exactly what that person needs for them to scale their company, they'll
them to scale their company, they'll blow up.
blow up. That's super interesting, man. My mentor
That's super interesting, man. My mentor says to me, "The uh the more you pay me,
says to me, "The uh the more you pay me, the less I give you."
the less I give you." Just knows where to put the
Just knows where to put the put the finger.
put the finger. What's your um how is Instagram versus
What's your um how is Instagram versus YouTube warming up for you? Because
YouTube warming up for you? Because YouTube is you're about to posting
YouTube is you're about to posting consistently again? Um like how much
consistently again? Um like how much clients what percentage do you think
clients what percentage do you think comes from YouTube right now?
comes from YouTube right now? Instagram stories I think right now like
Instagram stories I think right now like around 60 to 70% comes from ads top of
around 60 to 70% comes from ads top of the funnel obviously.
the funnel obviously. Really? Yes, but a lot of conversion
Really? Yes, but a lot of conversion happens on Instagram and on YouTube and
happens on Instagram and on YouTube and then 30% organic as well. We have a
then 30% organic as well. We have a super high referral percentage as well.
super high referral percentage as well. So like people know me, they say, "Okay,
So like people know me, they say, "Okay, Nick setting, have you seen his stuff?
Nick setting, have you seen his stuff? Here you go. Done." And clients
Here you go. Done." And clients referring other clients where they get a
referring other clients where they get a 10% commission. It's that that's also an
10% commission. It's that that's also an income stream for sure. But again, we
income stream for sure. But again, we don't want to be dependent on that. Yes,
don't want to be dependent on that. Yes, the ads is something that's predictable
the ads is something that's predictable and consistent, meaning we can decide
and consistent, meaning we can decide how much money we make and the direction
how much money we make and the direction we want to take it in. Right. Um, when
we want to take it in. Right. Um, when it comes down to YouTube and Instagram,
it comes down to YouTube and Instagram, Instagram is for nurturing. YouTube is
Instagram is for nurturing. YouTube is for conversion. Every single person sees
for conversion. Every single person sees my YouTube videos.
my YouTube videos. Interesting.
Interesting. Every single person. Without my YouTube,
Every single person. Without my YouTube, the conversion will be complicated.
the conversion will be complicated. Although my Instagram is again super
Although my Instagram is again super niche specific, meaning it does a lot of
niche specific, meaning it does a lot of the conversion work already. But YouTube
the conversion work already. But YouTube is definitely the platform where people
is definitely the platform where people are like, "Yeah, this guy is he he
are like, "Yeah, this guy is he he really knows what he's talking about."
really knows what he's talking about." But sorry they buy on Instagram but they
But sorry they buy on Instagram but they they complete their own decision making
they complete their own decision making through YouTube.
through YouTube. It's an ecosystem. So that's the the
It's an ecosystem. So that's the the best thing. Yeah.
best thing. Yeah. And
And the reason why I make the money I make
the reason why I make the money I make is because people cannot get rid of me
is because people cannot get rid of me until they pay.
until they pay. Yeah.
Yeah. They cannot get rid of me. So whether
They cannot get rid of me. So whether it's they hear they hear me, they hear
it's they hear they hear me, they hear something from a friend or they click on
something from a friend or they click on this link, they'll go to that link,
this link, they'll go to that link, they'll click on this link, it's a whole
they'll click on this link, it's a whole ecosystem. And that's the reason why I
ecosystem. And that's the reason why I said organic and ads. You combine them
said organic and ads. You combine them together
together instead of doing one separate thing.
instead of doing one separate thing. You'll combine them together and do
You'll combine them together and do both. Right?
both. Right? Basically, the funnel that I've created
Basically, the funnel that I've created is perfect because each component
is perfect because each component stimulates each other, which creates
stimulates each other, which creates massive scale. They'll see my organic,
massive scale. They'll see my organic, they go through my ads, they can just
they go through my ads, they can just not get rid of me until they pay.
not get rid of me until they pay. Do I mind if they're going to take six
Do I mind if they're going to take six months for that or two months? No. I I
months for that or two months? No. I I don't mind.
don't mind. Right.
Right. I just want to make sure they pay at a
I just want to make sure they pay at a certain point
certain point when whenever uh whenever they're ready.
when whenever uh whenever they're ready. Yes. Where do you think your weak spots
Yes. Where do you think your weak spots lie? Like what's a something you're
lie? Like what's a something you're working on?
working on? It's a good question. Do I have weak
It's a good question. Do I have weak spots? Absolutely.
In business, I think I sometimes feel like, and this is super interesting, but
like, and this is super interesting, but the things that you're most busy with
the things that you're most busy with are always also things instantly you
are always also things instantly you think you do wrong,
think you do wrong, right? I feel like I haven't even got
right? I feel like I haven't even got enough data on on improving the things
enough data on on improving the things that I want to improve on, which I see
that I want to improve on, which I see it as as a negative improvement, as a
it as as a negative improvement, as a weak point. So from a perspective of
weak point. So from a perspective of people they think I have a lot of data
people they think I have a lot of data and I do I have massive amounts of data
and I do I have massive amounts of data but I do feel like I can get so much
but I do feel like I can get so much more
more and this also reflects on the
and this also reflects on the standpoints of always willing more right
standpoints of always willing more right because like I feel like uh the biggest
because like I feel like uh the biggest problems are internally because that's
problems are internally because that's what reflects on your business all the
what reflects on your business all the time. So, I feel like the biggest thing
time. So, I feel like the biggest thing that I can improve on is
that I can improve on is reflecting and knowing the situation
reflecting and knowing the situation that I'm in, knowing what I have will
that I'm in, knowing what I have will kind of learn me to to how do I
kind of learn me to to how do I formulate this the right way?
I think sometimes I get into the struggle of feeling I don't have enough
struggle of feeling I don't have enough which constantly pushes me to get more
which constantly pushes me to get more of something but that's infinite. You
of something but that's infinite. You get where I'm coming from?
get where I'm coming from? It's double-edged sword.
It's double-edged sword. Correct. And there is never an end at
Correct. And there is never an end at infinite. So it's never enough
infinite. So it's never enough technically, right? And not having
technically, right? And not having enough is good because you constantly
enough is good because you constantly push yourself to get more. That's a
push yourself to get more. That's a super good quality. That's a super good
super good quality. That's a super good skill. But you also need to understand
skill. But you also need to understand um
um the point of you know like like I feel
the point of you know like like I feel like that I struggle a lot also within
like that I struggle a lot also within my personal life with I always keep
my personal life with I always keep working more and right now in my
working more and right now in my situation I could see myself work
situation I could see myself work 12-hour days for the upcoming like 50
12-hour days for the upcoming like 50 years based on my situation right now
years based on my situation right now because technically your mindset goes
because technically your mindset goes into like okay the more you work the
into like okay the more you work the more you make which is completely right.
more you make which is completely right. Yeah. And and and I also also disagree
Yeah. And and and I also also disagree with the standpoint of saying like the
with the standpoint of saying like the more you work doesn't mean the more
more you work doesn't mean the more money you make. I technically think
money you make. I technically think that's not always true. You just need to
that's not always true. You just need to make sure you do different work
make sure you do different work and the right work
and the right work and the right work.
and the right work. So you can work 12 hour days, you'll
So you can work 12 hour days, you'll make more money
make more money constantly. You just got to make sure
constantly. You just got to make sure you do the right work in things.
you do the right work in things. And there's a lag too, right? Um like I
And there's a lag too, right? Um like I don't give a [ __ ] I'm happy to share.
don't give a [ __ ] I'm happy to share. Like we had a really good day yesterday
Like we had a really good day yesterday and then this morning I woke up. We had
and then this morning I woke up. We had done like 2,700 before I woke up and
done like 2,700 before I woke up and then I was like right well it's only
then I was like right well it's only seven we could probably do like 12k
seven we could probably do like 12k today like we can now before back in the
today like we can now before back in the day I would make 12k in a month right
day I would make 12k in a month right and it's like now I have the
and it's like now I have the infrastructure the team in place like
infrastructure the team in place like five calls in the calendar okay we close
five calls in the calendar okay we close like one or two fantastic you you that
like one or two fantastic you you that lag didn't happen overnight man right
lag didn't happen overnight man right didn't happen overnight it happened over
didn't happen overnight it happened over a long period of time long period of
a long period of time long period of time getting one thing right the next
time getting one thing right the next thing right and the next thing right and
thing right and the next thing right and then you are lucky and I think that's an
then you are lucky and I think that's an important point right is for you you're
important point right is for you you're creating so much infrastructure that
creating so much infrastructure that that lag of success is just going to
that lag of success is just going to continuously increase and then I guess
continuously increase and then I guess it comes down to the point of the way I
it comes down to the point of the way I always frame it is like I have
always frame it is like I have everything I I already need I'm I'm
everything I I already need I'm I'm married I have a business have my house
married I have a business have my house have my dogs have everything I need I'm
have my dogs have everything I need I'm playing for like bonus points and as a
playing for like bonus points and as a result it's like fun great team culture
result it's like fun great team culture there's yes there's problems
there's yes there's problems But it's great though. We enjoy it.
But it's great though. We enjoy it. So
So I wouldn't see a scenario whereby I'm
I wouldn't see a scenario whereby I'm not doing this.
not doing this. That's interesting,
That's interesting, right? I wouldn't see a scenario where
right? I wouldn't see a scenario where I'm not doing this because insert what
I'm not doing this because insert what I'm doing with [ __ ] B2B SAS. And it's
I'm doing with [ __ ] B2B SAS. And it's the same [ __ ] Good team, good problem
the same [ __ ] Good team, good problem we're solving. It's fun. It's enjoyable.
we're solving. It's fun. It's enjoyable. New challenges.
New challenges. That's such a good point. And that's
That's such a good point. And that's where where I struggle with at moments
where where I struggle with at moments where I'm like, okay, I'm looking for
where I'm like, okay, I'm looking for the infinite. Meaning I never have
the infinite. Meaning I never have enough. And maybe I'm not always happy
enough. And maybe I'm not always happy with the things that I like I'm not
with the things that I like I'm not always
always feeling how grateful I am for the things
feeling how grateful I am for the things that I do and being at a point of um
that I do and being at a point of um abundance you know where I feel like
abundance you know where I feel like okay I already have so much I don't
okay I already have so much I don't enjoy that specific moment.
enjoy that specific moment. Do you struggle with money
Do you struggle with money spending money?
spending money? Yes
Yes I do too.
I do too. Yeah
Yeah it's been a inflection point cuz I I
it's been a inflection point cuz I I grew up very poor. I I know where to
grew up very poor. I I know where to spend my money towards to create
spend my money towards to create returns. So, I'm super good in in
returns. So, I'm super good in in spending money on on business in this
spending money on on business in this way, but at the same time, um yeah,
way, but at the same time, um yeah, that's a good point. Um I have a hard
that's a good point. Um I have a hard time spending money, you know, sometimes
time spending money, you know, sometimes even in business. But I've learned
even in business. But I've learned certain things where with a players and
certain things where with a players and team and ads. The biggest mistake I made
team and ads. The biggest mistake I made in business the moment I had a 12 roas a
in business the moment I had a 12 roas a year ago, not spending 10x the amount.
year ago, not spending 10x the amount. That's the biggest mistake I made. The
That's the biggest mistake I made. The moment you know something works, you
moment you know something works, you need to put all your power and all your
need to put all your power and all your capital and resources
capital and resources into it to make it as best as possible.
into it to make it as best as possible. I
I I feel like the entrepreneur
adjust the spending in the business cuz like for us like we do spend a lot in
like for us like we do spend a lot in the business.
the business. Uh like I'm open to spending more,
Uh like I'm open to spending more, hiring more. Yeah, we need more editors.
hiring more. Yeah, we need more editors. Cool. Fine. Because it's not for me,
Cool. Fine. Because it's not for me, it's for the business. And that's
it's for the business. And that's [ __ ] right? That's a [ __ ]
[ __ ] right? That's a [ __ ] mindset cuz it's like for ex. It's like
mindset cuz it's like for ex. It's like my wife, right? If she needs something,
my wife, right? If she needs something, we might go to the doctor. I'm like,
we might go to the doctor. I'm like, "Yeah, yeah, cool." Just it might be
"Yeah, yeah, cool." Just it might be like doctor's expensive, right? Private
like doctor's expensive, right? Private doctor's expensive. Got to got to pay
doctor's expensive. Got to got to pay for it. But then when I'm saying in the
for it. But then when I'm saying in the personal life on your own,
personal life on your own, do you spend the money on yourself? Do
do you spend the money on yourself? Do you value yourself to take care of
you value yourself to take care of yourself? Right. Does that make sense?
yourself? Right. Does that make sense? It does. I don't do that enough.
It does. I don't do that enough. Yeah.
Yeah. Not at all.
Not at all. It's like a respect and value thing
It's like a respect and value thing again. Exactly. And also going back to
again. Exactly. And also going back to that infinite point, you know, like you
that infinite point, you know, like you never have enough, that feeling, you're
never have enough, that feeling, you're constantly striving for something more
constantly striving for something more that isn't there technically.
that isn't there technically. You get my point. And that reflects also
You get my point. And that reflects also on not taking the time for myself on
on not taking the time for myself on Sundays, for example. I always work.
Sundays, for example. I always work. Same.
Same. I work for 80 hours a week. I don't do
I work for 80 hours a week. I don't do anything else. And obviously in my
anything else. And obviously in my content, it looks like I'm doing
content, it looks like I'm doing something different, which is fair,
something different, which is fair, right? Because I do go on a client
right? Because I do go on a client retreat and I have fun for sure. But I
retreat and I have fun for sure. But I work so much
work so much and
and I'm gonna grow even faster when I do
I'm gonna grow even faster when I do decide to take Sundays off to reflect,
decide to take Sundays off to reflect, to do fun stuff with great people
to do fun stuff with great people and
and to create space in my mind to think, you
to create space in my mind to think, you know what I mean? Because that's super
know what I mean? Because that's super important as well. And I learned how to
important as well. And I learned how to delegate things with my company to
delegate things with my company to create that space from a business
create that space from a business perspective. But if I do learn, for
perspective. But if I do learn, for example, how to take Sundays off and not
example, how to take Sundays off and not work at all, I'll think I grow a lot
work at all, I'll think I grow a lot faster. Doesn't that mean it's not
faster. Doesn't that mean it's not difficult? It's insanely difficult.
difficult? It's insanely difficult. Yeah,
Yeah, we both know.
we both know. Yeah, for sure.
Yeah, for sure. But it's super important, you know, and
But it's super important, you know, and my weak points.
my weak points. Like if you have an element of
Like if you have an element of rumination in your mind where you
rumination in your mind where you ruminate a lot on things that made you
ruminate a lot on things that made you successful because it made you not watch
successful because it made you not watch the football game and instead do things.
the football game and instead do things. But again, it's a double-edged sword.
But again, it's a double-edged sword. It's like the people that make
It's like the people that make 10 million a month
10 million a month do less, you know? They're not [ __ ]
do less, you know? They're not [ __ ] taking 100 client calls every two
taking 100 client calls every two minutes cuz cuz they know like where the
minutes cuz cuz they know like where the energy flows and where the frequency is
energy flows and where the frequency is and where to put their finger on to get
and where to put their finger on to get that
that 10 highle rich activity what they need
10 highle rich activity what they need to do to make their company move to the
to do to make their company move to the next level.
next level. Yeah. That's why it's also like super
Yeah. That's why it's also like super difficult to say, okay, when do you stop
difficult to say, okay, when do you stop what we said, right? When do you stop
what we said, right? When do you stop working less? It depends on your point
working less? It depends on your point of satisfaction. Like are you are you
of satisfaction. Like are you are you excited and happy with a a million
excited and happy with a a million dollar a year company, $10 million a
dollar a year company, $10 million a year, a hundred million dollars a year
year, a hundred million dollars a year or do you want a billion dollar company?
or do you want a billion dollar company? Right? It depends where where your
Right? It depends where where your values are at, the outcomes you want to
values are at, the outcomes you want to create for yourself, the people that you
create for yourself, the people that you have around you. But technically, you
have around you. But technically, you can always keep building, working,
can always keep building, working, working, working. And it's also what do
working, working. And it's also what do you give priority?
you give priority? Money isn't everything in life, which I
Money isn't everything in life, which I had to learn.
had to learn. Yeah. Um there are things that are way
Yeah. Um there are things that are way more important. Money is just a tool
more important. Money is just a tool that we utilize
that we utilize to create freedom or to create scale in
to create freedom or to create scale in companies or to you know things like
companies or to you know things like that. So that's super interesting.
that. So that's super interesting. Is there anything super long-term you
Is there anything super long-term you want to achieve or build?
want to achieve or build? I was um at the Atlantis yesterday with
I was um at the Atlantis yesterday with Isaiah um my ops manager and um we were
Isaiah um my ops manager and um we were talking together and he said like the
talking together and he said like the only thing that we care about is
only thing that we care about is becoming as big as possible because I
becoming as big as possible because I know I will be the biggest like I really
know I will be the biggest like I really fully have the confidence in every
fully have the confidence in every single aspect that I will be the biggest
single aspect that I will be the biggest in five years but the most important
in five years but the most important value comes into place that I want
value comes into place that I want brotherhood. I want to build things with
brotherhood. I want to build things with great people and I want to build a
great people and I want to build a family. That's such a good feeling.
family. That's such a good feeling. Isaiah works with me for two years. He
Isaiah works with me for two years. He is so extremely loyal to the company. He
is so extremely loyal to the company. He is so extremely good at what he does. He
is so extremely good at what he does. He is on my level and I know he will stay
is on my level and I know he will stay with me for years. So the most valuable
with me for years. So the most valuable thing comes into place because
thing comes into place because technically I have money. I have
technically I have money. I have everything I need um to live my life on
everything I need um to live my life on my terms.
my terms. but is technically building that family
but is technically building that family in my company
in my company and then building a real family.
and then building a real family. That's everything, man. Like
That's everything, man. Like imagine my company can take care of so
imagine my company can take care of so many different families. It can create
many different families. It can create brotherhood. It can build a family
brotherhood. It can build a family within the company. That's everything I
within the company. That's everything I need. That's everything I ever want.
need. That's everything I ever want. Dude, it's so interesting. Uh one of my
Dude, it's so interesting. Uh one of my employees, Magno, he joined us when he
employees, Magno, he joined us when he was in school in Brazil. So he was
was in school in Brazil. So he was finishing high school at 17. And then he
finishing high school at 17. And then he like missed a team meeting like a month
like missed a team meeting like a month ago. And I was like, "Ah, it's chill."
ago. And I was like, "Ah, it's chill." and he's like, "Yeah, I'm out buying my
and he's like, "Yeah, I'm out buying my first investment property." He's 19 now.
first investment property." He's 19 now. Wow.
Wow. [ __ ] awesome, dude.
[ __ ] awesome, dude. And I think that creates the culture. We
And I think that creates the culture. We do company retreats as well in Bali.
do company retreats as well in Bali. They're going to come for our
They're going to come for our masterminds. Um, another guy like
masterminds. Um, another guy like Vietnam, lifelike change. And I think
Vietnam, lifelike change. And I think that's the biggest impact you can have
that's the biggest impact you can have is through your content too. Even the
is through your content too. Even the free people who don't buy anything is
free people who don't buy anything is this starts the journey. Well, if Nick
this starts the journey. Well, if Nick can do it, I can do it. And I think I
can do it, I can do it. And I think I know that you're you've only been kind
know that you're you've only been kind of
of well getting known in the past year, but
well getting known in the past year, but in five years time
in five years time because this is what happened to me in
because this is what happened to me in five years time you'll be speaking at
five years time you'll be speaking at events and some guy will be like five
events and some guy will be like five years ago I watched that real I watched
years ago I watched that real I watched that podcast.
that podcast. Yeah. I I think people underestimate how
Yeah. I I think people underestimate how difficult it's it actually is thinking
difficult it's it actually is thinking from a longevity perspective. People
from a longevity perspective. People always say, "Yeah, I understand." But if
always say, "Yeah, I understand." But if you really do, you take different
you really do, you take different actions, you know? And I think it's
actions, you know? And I think it's super important that you think in
super important that you think in decades and not in in months.
decades and not in in months. Yeah.
Yeah. Where do you want to be in a month?
Where do you want to be in a month? Yeah. It's
Yeah. It's it's not important compared to you want
it's not important compared to you want to be in in like 10 years from now. And
to be in in like 10 years from now. And when you start to think that way, you
when you start to think that way, you start to reflect it on yourself into
start to reflect it on yourself into taking different types of actions.
taking different types of actions. Yeah. That's why that's why the most
Yeah. That's why that's why the most important thing for every single hire
important thing for every single hire you make, you make people see the
you make, you make people see the vision. A players want to see a vision
vision. A players want to see a vision and they want to have the trust in you
and they want to have the trust in you that you can be the leader in
that you can be the leader in accomplishing that specific mission or
accomplishing that specific mission or vision, right? That outcome. When they
vision, right? That outcome. When they see that payroll is not important.
see that payroll is not important. I I said the exact same thing which is
I I said the exact same thing which is when when they know you will become the
when when they know you will become the biggest one.
biggest one. Yeah. Pay the payment is a necessary.
Yeah. Pay the payment is a necessary. It's nothing. It doesn't matter because
It's nothing. It doesn't matter because they know that you will be the leader
they know that you will be the leader that takes care of their family in the
that takes care of their family in the future. They know that
future. They know that they will work be working with the
they will work be working with the biggest company. They will literally be
biggest company. They will literally be part of the biggest company ever.
part of the biggest company ever. And that's the most important thing. And
And that's the most important thing. And I don't treat my company at all as my
I don't treat my company at all as my company. It's not my company. It's our
company. It's not my company. It's our company.
company. And that is one of the most important
And that is one of the most important skills that you learn as being a leader.
skills that you learn as being a leader. It's like, you know,
It's like, you know, you you help them build something
you you help them build something instead of being their boss. And I think
instead of being their boss. And I think a lot of people struggle with
a lot of people struggle with leadership. I think it's one of the most
leadership. I think it's one of the most important qualities besides
important qualities besides communication. I do definitely think
communication. I do definitely think communication is number one.
communication is number one. But second in leadership, if you if you
But second in leadership, if you if you build a company, you want to grow it
build a company, you want to grow it past a million dollars a year,
past a million dollars a year, leadership becomes the second most
leadership becomes the second most important component because your people
important component because your people drive your team, right?
drive your team, right? 100%.
100%. Without your people, who are you really?
Without your people, who are you really? Yeah. Such a good point. Such such a
Yeah. Such a good point. Such such a good point because you'll be at that cap
good point because you'll be at that cap and I think it's the true statement as
and I think it's the true statement as always like your your own personal
always like your your own personal development your own business
development your own business development is always capped by your
development is always capped by your personal development. So if you're
personal development. So if you're someone that people don't want to follow
someone that people don't want to follow well then your business is not going to
well then your business is not going to grow. It's not going to take off.
grow. It's not going to take off. I want to ask you about like even your
I want to ask you about like even your personal relationships like are you are
personal relationships like are you are you in a relationship now? Do you do you
you in a relationship now? Do you do you have like a romantic partner? How does
have like a romantic partner? How does that fit into how does that fit into the
that fit into how does that fit into the ecosystem?
ecosystem? I don't have a relationship at the
I don't have a relationship at the moment. Mhm.
moment. Mhm. I'm really focused on what I do right
I'm really focused on what I do right now and
now and I feel like my time is spent perfectly
I feel like my time is spent perfectly in the way I do things now.
in the way I do things now. My goal is to marry at 25.
My goal is to marry at 25. Awesome.
Awesome. That's why I have a friend, his name is
That's why I have a friend, his name is Quinton. Um he's married. He's 22.
Quinton. Um he's married. He's 22. That's why I have so much respect for
That's why I have so much respect for what you both do. Um my goal is to marry
what you both do. Um my goal is to marry in five years. I feel like people always
in five years. I feel like people always say, "Okay, can you marry when you're
say, "Okay, can you marry when you're 30?" Um, I disagree with that because
30?" Um, I disagree with that because the most valuable thing in life is
the most valuable thing in life is family always.
family always. And I think everybody internally knows.
And I think everybody internally knows. Maybe not externally, but internally
Maybe not externally, but internally knows. So the faster that opportunity
knows. So the faster that opportunity presents itself, the faster you have to
presents itself, the faster you have to take it. Now, are you going to force
take it. Now, are you going to force these things? Absolutely not. When you
these things? Absolutely not. When you force it, it's not going to work.
force it, it's not going to work. And you have more experience, so you can
And you have more experience, so you can tell me all about it.
tell me all about it. But that's my goal. And when my energy
But that's my goal. And when my energy is open to it, I know I'll make it
is open to it, I know I'll make it happen.
happen. And dude, the focus you have when you're
And dude, the focus you have when you're married is hilarious because you think
married is hilarious because you think you think before you're driven, but when
you think before you're driven, but when you are now responsible for multiple
you are now responsible for multiple people, you become super super focused,
people, you become super super focused, dude. Because I remember the day that we
dude. Because I remember the day that we got married, the next day I just like
got married, the next day I just like went like like the pressure just goes up
went like like the pressure just goes up and then you either rise or the
and then you either rise or the pressure, you fall. And for me, it was
pressure, you fall. And for me, it was just like step up. And it's hilarious if
just like step up. And it's hilarious if you track when we got married, which was
you track when we got married, which was in October of last year,
in October of last year, the business has just gone like this
the business has just gone like this since. Wow.
since. Wow. Because there always is a second
Because there always is a second component, right? And and like when you
component, right? And and like when you I've always taken care of a lease, but I
I've always taken care of a lease, but I mean I did it in a kind of a kind
mean I did it in a kind of a kind gesture way. She doesn't she doesn't
gesture way. She doesn't she doesn't need me to help her,
need me to help her, but she doesn't work. And that was a
but she doesn't work. And that was a voluntary thing that we decided was that
voluntary thing that we decided was that she would stay at home and then I would
she would stay at home and then I would work. But a lot of it was in good faith.
work. But a lot of it was in good faith. But then when you're married, it's like
But then when you're married, it's like you as the as a caregiver or sorry care
you as the as a caregiver or sorry care provider need to step up to that mark.
provider need to step up to that mark. Yes.
Yes. And things like small things like this
And things like small things like this man like you know Alisa has had like a
man like you know Alisa has had like a few surgeries and operations and she's
few surgeries and operations and she's had issues with her stomach and we have
had issues with her stomach and we have like a private healthcare in in Thailand
like a private healthcare in in Thailand in Bangkok which is very good for
in Bangkok which is very good for healthcare oddly enough. Um that stuff
healthcare oddly enough. Um that stuff isn't cheap and me knowing what that pot
isn't cheap and me knowing what that pot may look like it's like I do need to get
may look like it's like I do need to get my [ __ ] in order.
my [ __ ] in order. Yes. with health, wealth, relationships,
Yes. with health, wealth, relationships, and I think it makes you a better person
and I think it makes you a better person and leader. And I I actually gave up
and leader. And I I actually gave up alcohol three and a half years ago. And
alcohol three and a half years ago. And that was a huge proponent too in my
that was a huge proponent too in my ability to step up, right? Respect. I
ability to step up, right? Respect. I feel like a lot of guys always say like
feel like a lot of guys always say like girls are distractions. I never say
girls are distractions. I never say that. And I'll tell you exactly why. The
that. And I'll tell you exactly why. The guys that say that haven't figured out
guys that say that haven't figured out who they are to attract the right girl.
who they are to attract the right girl. So it always reflects on yourself. Girls
So it always reflects on yourself. Girls aren't a distraction to your business.
aren't a distraction to your business. Some girls are, but you are who you are
Some girls are, but you are who you are and you attract a specific girl.
and you attract a specific girl. Meaning, if you say that and you attract
Meaning, if you say that and you attract the wrong girls and you think that,
the wrong girls and you think that, you're not the right guy.
you're not the right guy. Your reality becomes what you say
Your reality becomes what you say becomes your reality.
becomes your reality. Exactly. And and it comes back to
Exactly. And and it comes back to short-term and long term. When you have
short-term and long term. When you have a wife, you will stay with her until you
a wife, you will stay with her until you die.
die. Right. such a
Right. such a meaning if there is longevity it doesn't
meaning if there is longevity it doesn't matter because you know you solve
matter because you know you solve problems and marriage is one of the most
problems and marriage is one of the most difficult decisions you make in life and
difficult decisions you make in life and one of the most important decisions you
one of the most important decisions you make in life so when you do make that
make in life so when you do make that decision
decision that's why I asked you because you're
that's why I asked you because you're super young super successful like
super young super successful like good-looking dude well put together so a
good-looking dude well put together so a lot of guys your age will say oh I want
lot of guys your age will say oh I want to make the bag before I find the woman
to make the bag before I find the woman and my argument has always been the
and my argument has always been the antithesis of that which is you find the
antithesis of that which is you find the partner just whenever and then that
partner just whenever and then that person is with you on that journey. You
person is with you on that journey. You know, I met Elise when I was in loads of
know, I met Elise when I was in loads of debt
debt and just coming out of university. Like
and just coming out of university. Like I was in uni and uh had like student
I was in uni and uh had like student debt and [ __ ] and the money hasn't
debt and [ __ ] and the money hasn't changed us, right? We have some nice
changed us, right? We have some nice things but it hasn't changed us or our
things but it hasn't changed us or our relationship. And are you familiar with
relationship. And are you familiar with uh Sah Bloom?
uh Sah Bloom? Sah Bloom is a really cool guy. Um he
Sah Bloom is a really cool guy. Um he has an amazing book called Five Pillars
has an amazing book called Five Pillars of Wealth. Young guys, early 30s. He was
of Wealth. Young guys, early 30s. He was in investment banking in America.
in investment banking in America. uh private equity and making a lot of
uh private equity and making a lot of money in his early 20s and then left it
money in his early 20s and then left it all. Went into building his own business
all. Went into building his own business and has gone through this cycle too and
and has gone through this cycle too and again married to his wife very early.
again married to his wife very early. They were like mid20s,
They were like mid20s, college sweethearts, all the usual stuff
college sweethearts, all the usual stuff and I've talked to him at length about
and I've talked to him at length about this in podcast and we both settled on
this in podcast and we both settled on the same thing which is it's not about
the same thing which is it's not about making the money first or anything. I
making the money first or anything. I think it's about finding that right
think it's about finding that right partner for you and then when you find
partner for you and then when you find that right partner for you, no matter if
that right partner for you, no matter if you're sleeping on the street or in a
you're sleeping on the street or in a penthouse in Dubai, it becomes
penthouse in Dubai, it becomes irrelevant.
irrelevant. Exactly.
Exactly. I would agree with that so much. That's
I would agree with that so much. That's such an interesting take and that that's
such an interesting take and that that's beautiful again because
beautiful again because you will go through everything and
you will go through everything and you'll do everything to protect that
you'll do everything to protect that woman for the rest of your life and she
woman for the rest of your life and she will do everything in her power, right,
will do everything in her power, right, to support you in any way. And I think
to support you in any way. And I think that's that's the best feeling that you
that's that's the best feeling that you can ever have.
can ever have. Yeah.
Yeah. Having a partner and trusting that
Having a partner and trusting that person in any single way,
person in any single way, knowing you can.
knowing you can. Yeah.
Yeah. Yeah. It works both ways, you know,
Yeah. It works both ways, you know, because like the the man provides and
because like the the man provides and then the woman takes takes care, right?
then the woman takes takes care, right? Correct.
Correct. So like if something goes wrong in the
So like if something goes wrong in the business, I'll often say the least. I
business, I'll often say the least. I might just be like, "Oh, what's your
might just be like, "Oh, what's your thoughts on this?" Like,
thoughts on this?" Like, "Do you prefer this or this? What sounds
"Do you prefer this or this? What sounds better?" And she I just having that
better?" And she I just having that sounding board. I think it's a massive
sounding board. I think it's a massive massive leak that like online business
massive leak that like online business bros are not thinking about.
bros are not thinking about. Online business bros.
Online business bros. Yeah. They're just not thinking about
Yeah. They're just not thinking about interesting take.
interesting take. No, they're they're not and they see it
No, they're they're not and they see it they they they have tunnel vision. They
they they they have tunnel vision. They see it in one specific way
see it in one specific way which are normally the guys that don't
which are normally the guys that don't have experience, you know, which is
have experience, you know, which is completely okay, but they they they're
completely okay, but they they they're such in a tunnel vision where they see
such in a tunnel vision where they see only one thing,
only one thing, you know, and I think it's beautiful
you know, and I think it's beautiful when you have a wife, you can
when you have a wife, you can communicate with her about your business
communicate with her about your business problems
problems um in specific ways. that that's super
um in specific ways. that that's super interesting and super super valuable,
interesting and super super valuable, you know, and and I think obviously for
you know, and and I think obviously for men and women is different, but
men and women is different, but um
um even having somebody that just listens,
even having somebody that just listens, you know, I think I became that person
you know, I think I became that person from my mother.
from my mother. My mom has has a struggle sometimes and
My mom has has a struggle sometimes and just knowing because she's a single mom.
just knowing because she's a single mom. So knowing that she is somebody that can
So knowing that she is somebody that can just that she can just talks to, that's
just that she can just talks to, that's enough, right? I'm just there to listen
enough, right? I'm just there to listen her and and hear her out
her and and hear her out what she has to say. She doesn't need a
what she has to say. She doesn't need a response. I don't need to solve her
response. I don't need to solve her problems.
problems. She just wants someone to someone
She just wants someone to someone someone to talk to. And I think that's
someone to talk to. And I think that's enough for most people.
enough for most people. Because the biggest problem is people
Because the biggest problem is people always tend to solve other people's
always tend to solve other people's problems.
problems. It's a good point.
It's a good point. Another point to go into. I don't have
Another point to go into. I don't have to go in depth, but when I was uh when I
to go in depth, but when I was uh when I was younger like there I have been like
was younger like there I have been like my parents government money spent a lot
my parents government money spent a lot of money on me to go to therapist. It's
of money on me to go to therapist. It's like a different conversation. uh the
like a different conversation. uh the one that helped me was the one that
one that helped me was the one that helped that that helped me solve my
helped that that helped me solve my problems. I solved the problem myself
problems. I solved the problem myself and all the other 13 tried to solve the
and all the other 13 tried to solve the problem for me.
problem for me. Which is why it didn't work because
Which is why it didn't work because nobody can solve your problems ever.
nobody can solve your problems ever. That's in coaching, in consulting, in
That's in coaching, in consulting, in therapy, in relationships, in
therapy, in relationships, in friendships. Nobody can solve your
friendships. Nobody can solve your problems. It's impossible.
problems. It's impossible. People can only help you solve your
People can only help you solve your problems.
problems. And they can help you see you, right?
And they can help you see you, right? They give you they ask you the right
They give you they ask you the right questions. So coaching is
questions. So coaching is which is helping.
which is helping. Coaching is asking the right question.
Coaching is asking the right question. Correct.
Correct. Why do you believe something? How why do
Why do you believe something? How why do you feel like that? How do you want to
you feel like that? How do you want to feel? And I think uh it's funny because
feel? And I think uh it's funny because whenever anything happens to my wife and
whenever anything happens to my wife and she's upset or whatever, I'll often ask
she's upset or whatever, I'll often ask like, okay, do you want the do you want
like, okay, do you want the do you want me to be supportive or do you want me to
me to be supportive or do you want me to be like logical? So logical is like we
be like logical? So logical is like we should do X. Supportive is how do you
should do X. Supportive is how do you feel? And she's like, oh, just support.
feel? And she's like, oh, just support. And it's masculine, feminine, male,
And it's masculine, feminine, male, female. But it's the same with your
female. But it's the same with your employees, the same with your team. Like
employees, the same with your team. Like I have guys and women on my team. Vastly
I have guys and women on my team. Vastly different. My COO Pew, she was in
different. My COO Pew, she was in Goldman Sachs. So me and him are just
Goldman Sachs. So me and him are just like to the book. I'm like, "Bro, fix
like to the book. I'm like, "Bro, fix this. Let's do that. Let's go here. Move
this. Let's do that. Let's go here. Move forward." Many other people on my team,
forward." Many other people on my team, I have to
I have to ask like how do how do you feel about
ask like how do how do you feel about this? What would you do differently in
this? What would you do differently in this position? And they will come to the
this position? And they will come to the same solution. And that's what EQ is.
same solution. And that's what EQ is. That's what emotional intelligence is.
That's what emotional intelligence is. Exactly.
Exactly. Understanding who you're speaking to.
Understanding who you're speaking to. Yes.
Yes. Back to the prospect, too, right?
Back to the prospect, too, right? Yes. Exactly. And that that's that's
Yes. Exactly. And that that's that's understanding and being adaptable. Yeah.
understanding and being adaptable. Yeah. Based on who you have in front of you
Based on who you have in front of you and the situation that you're in.
and the situation that you're in. Knowing how to act, knowing how to help
Knowing how to act, knowing how to help people, and know how to create a
people, and know how to create a win-win,
win-win, a benefit for for both. You know what I
a benefit for for both. You know what I mean?
mean? Such a good point, man. Well, dude, I
Such a good point, man. Well, dude, I want to say a huge thank you. This was
want to say a huge thank you. This was such an amazing conversation. You need
such an amazing conversation. You need to do more podcasts. And uh I have no
to do more podcasts. And uh I have no doubt, man, it's just going to keep
doubt, man, it's just going to keep going up from here. and uh I want to
going up from here. and uh I want to support you as much as I possibly can
support you as much as I possibly can and and I feel like we have many more of
and and I feel like we have many more of these on the way.
these on the way. You're a great person, bro. I really
You're a great person, bro. I really want to appreciate you for uh inviting
want to appreciate you for uh inviting me and I think people had a lot of value
me and I think people had a lot of value from this talk together.
from this talk together. Oh, dude. I feel like every 18 months
Oh, dude. I feel like every 18 months we'll do this conversation and we'll
we'll do this conversation and we'll just see this huge gap between where
just see this huge gap between where you've just been continuously, you know.
you've just been continuously, you know. Promise. Big thank you, brother. Of
Promise. Big thank you, brother. Of course. You're a legend, Ron.
