0:02 hi everybody this is agnesa from no
0:05 sediment and today let's discuss five
0:08 important factors you should consider
0:16 potential it is interesting that while
0:19 more affordable everyday wine categories
0:21 are struggling sales of the most
0:24 expensive luxurious and rarest wines are
0:26 thriving meaning that with each passing
0:29 year they are traded and bought more and
0:32 more maybe many of us myself included
0:35 have chosen to enjoy wines less often
0:38 but when we do it will be a really nice
0:40 bottle or perhaps it is because wine has
0:43 proven to be an excellent investment
0:45 while as of making this video the Fine
0:48 Wine Market has experienced a decline
0:51 over the past year in the longterm wine
0:53 can potentially provide a return of
0:57 investment between 8 to 15% depending on
1:00 the source certain wines have potential
1:02 to achieve even higher returns
1:04 furthermore the number of the bottles
1:07 especially old and rare vintages
1:10 ultimately reduces with time they are
1:12 either popped open and enjoyed forgotten
1:16 in sellers or accidentally broken things
1:18 happen consequently this scarcity drives
1:21 up the prices potentially making great
1:24 profit for the owner who later sells the
1:26 bottle I have talked many times on this
1:29 channel about wines that can age and
1:31 sometimes I have discussed wines that
1:34 increase in price however since I never
1:36 buy wine for profit I think I have
1:38 almost never touched upon investment
1:41 grade wines and what factors to consider
1:43 when evaluating win's investment
1:46 potential but before we start a small
1:49 disclaimer my lawyer requested me to say
1:51 nothing in this video constitutes a
1:53 financial advice always seek the
1:54 guidance of a qualified financial
2:01 decisions
2:04 we cannot start with anything else
2:07 quality is the key for any investment
2:09 grade wine and quality means not only
2:12 that over many vintages numerous wine
2:14 experts and Industry professionals will
2:16 almost anonymously agree that the wine
2:19 constantly delivers the highest quality
2:21 the quality also means that wine
2:24 consumers and buyers will also be able
2:27 to appreciate it and be willing to pay
2:29 premium for the product while I myself
2:32 don't always believe that quality wine
2:34 must have an aging potential after all
2:37 there are many beautiful and exceptional
2:40 wines not meant for long selling however
2:43 in case of investment grade wine selling
2:45 potential becomes extremely important
2:47 you will see that as we discuss other
2:49 elements important for wine to be
2:52 investment worthy it all ultimately
3:00 quality and as promised we are back to
3:03 Quality in this case the quality of the
3:05 Vintage there are wine making regions
3:07 where weather can be quite unpredictable
3:10 year after year significantly affecting
3:12 the final quality of the wine as well as
3:15 its aging potential think of champagne
3:17 burgundy and Bordeaux for example well
3:19 one might assume that champagne is
3:21 somewhat safe because wine makers might
3:24 not declare a vintage if they don't
3:25 believe the fruit meets the expected
3:29 quality I still recommend examining each
3:31 vintage for investing this is because a
3:33 specific vintage could have a more
3:36 immediate appeal to it and be a great
3:38 bargain for early consumption yet not
3:41 the best option for long aging I want to
3:44 add a small note though not all vintages
3:48 deemed bad necessarily make poor wine
3:50 sometimes it can be a smart strategy to
3:52 purchase a wine for a much better price
3:55 point than the great vintages therefore
3:57 potentially providing better returns in the
3:58 the future
4:05 choosing the right producer or brand is
4:07 crucial when seeking investment worthy
4:10 wine first of all a trustworthy company
4:12 or a wine maker known for consistently
4:15 delivering the highest possible quality
4:17 year after year will be more interesting
4:20 in the investment Market than a lesser
4:22 known rising star for me this is
4:24 especially important if we are going
4:26 back to the Vintage quality more
4:29 specifically bad vintages because of the
4:31 experience as well as the image
4:33 associated with the brand these
4:35 established Estates not only have the
4:38 knowhow but are also willing to
4:40 sacrifice volume to ensure the delivery
4:42 of the highest standards in those poor
4:46 vintages or in some cases make the very
4:49 difficult decision to produce no wine at
4:51 all moreover if we are talking about the
4:55 luxury Estates such as chor or muton
4:57 rild Investments are made in the latest
5:00 Technologies and the best team teams
5:02 providing them with all the resources
5:04 needed to ensure that quality standards
5:07 associated with their brand are met
5:10 while some criticize the 1855 meta
5:12 classification as dated and there are
5:15 some valid Arguments for this yet I also
5:17 believe that the top Estates also have
5:20 an obligation to deliver the highest
5:28 Benchmark well I do believe that with
5:31 certain wines regions and markets the
5:34 significance of wine ratings and scores
5:37 is slightly reducing it Still Remains
5:38 very important when it comes to
5:41 investment grade wine ultimately thus
5:44 circling back to the starting point
5:46 which is wine must be of the highest
5:49 quality first of all critic scores give
5:51 an overall easy to understand and
5:54 somewhat unified system for us to see
5:57 which ones are considered or in fact are
6:00 better probably one of the most popular
6:02 wine rating systems is the 100 point
6:05 scale developed by Robert Parker not
6:07 only will high marks increase the demand
6:10 for the wine but perfect score will give
6:13 forever Fame to the wines just look at
6:15 the gigal and their laala wines or
6:18 Harland estate but maybe even more
6:20 important and definitely highly
6:22 anticipated are the scores and ratings
6:25 of the Bordeaux on Premier critics and
6:28 journalists are tasting Barrel samples
6:30 wines that are not even B model yet and
6:33 determine their quality not only will
6:35 their reports impact the prices at which
6:38 wines are released but they will also
6:41 increase or decrease the desirability of
6:43 the wine in the market Janis Robinson
6:45 and wine Advocate come to my mind as
6:47 some of the most influential wine
6:50 critics but so do Jane ansen James
6:53 suckling and Publications such as wine
6:57 [Music]
7:01 decer the wine or the label must hold
7:04 value in the secondary Market without
7:06 this no matter the Wine's quality brand
7:09 reputation or received scores if it
7:11 fails to catch buyer's interest it does
7:14 not qualify as an investment grade wine
7:16 one way to make sure that the wine will
7:19 appreciate in value and be interesting
7:22 in the secondary Market is the scarcity
7:24 or Rarity of the bottle certainly the
7:27 aforementioned Harland estate as well as
7:29 Pier e colon Moray and domain Roman
7:33 Conti come to my mind as great examples
7:35 where prices in the secondary Market
7:37 greatly exceed those at which the winery
7:40 released them however this is not always
7:42 the case there are many limited
7:44 production wines of good quality with
7:46 great aging potential and yet they
7:48 failed to spark interest in the
7:51 secondary Market furthermore one of the
7:53 most important categories in the wine
7:55 investment world is the Bordeaux wine
7:58 region and even top wines from Bordeaux
8:01 are produced in relatively large volumes
8:03 therefore with few exceptions one can
8:06 obtain almost any bottle they desire if
8:09 money is not an issue yet bordeau
8:11 remains a stronghold in the investment
8:14 wine World there are of course many
8:16 other factors one must take into
8:18 consideration when evaluating whether or
8:21 not wine is investment worthy such as
8:24 Wine's price history and the trends of
8:26 the industry and if all of this feels a
8:28 little bit too overwhelming it is complete
8:30 complete
8:31 understandable but there are many
8:33 trustworthy companies and private
8:35 advisors that can help you in this
8:39 journey however for many who love wine
8:41 analyzing Trends seeking New Rising
8:44 Stars and tasting wine is the most fun
8:47 part of the wine collecting another
8:49 factor to consider is how wine has been
8:52 stored make sure to watch my other video
9:00 myths [Music]
9:01 [Music] [Applause]
9:03 [Applause] a
