All right, so this is a friend of mine.
All right, so this is a friend of mine. His name is Sahel and he quit his
His name is Sahel and he quit his
His name is Sahel and he quit his corporate job in consulting to try and
corporate job in consulting to try and
corporate job in consulting to try and make money on the internet. In month
make money on the internet. In month
make money on the internet. In month one, he quit his job. In month two, he
one, he quit his job. In month two, he
one, he quit his job. In month two, he made his first dollar online. By month
made his first dollar online. By month
made his first dollar online. By month four, he'd hit his original goal of
four, he'd hit his original goal of
four, he'd hit his original goal of $10,000 a month. In month eight, he was
$10,000 a month. In month eight, he was
$10,000 a month. In month eight, he was up to $30,000 a month. And now, just 2
up to $30,000 a month. And now, just 2
up to $30,000 a month. And now, just 2 years after quitting his job, he is
years after quitting his job, he is
years after quitting his job, he is making $90,000 a month,
making $90,000 a month,
making $90,000 a month, which is $1.1 million in annual
which is $1.1 million in annual
which is $1.1 million in annual recurring revenue. How has your life
recurring revenue. How has your life
recurring revenue. How has your life changed now that you're rich? Would not
changed now that you're rich? Would not
changed now that you're rich? Would not say I'm rich, bro. you're making 90K a
say I'm rich, bro. you're making 90K a
say I'm rich, bro. you're making 90K a month. Like in what world is that not
month. Like in what world is that not
month. Like in what world is that not rich?
rich?
rich? Okay, so there's definitely an element
Okay, so there's definitely an element
Okay, so there's definitely an element of In this case study, we're going to
of In this case study, we're going to
of In this case study, we're going to break down Sahal's entire journey into
break down Sahal's entire journey into
break down Sahal's entire journey into the 12 steps that he followed to start
the 12 steps that he followed to start
the 12 steps that he followed to start making money online as a complete
making money online as a complete
making money online as a complete beginner to now becoming insanely rich
beginner to now becoming insanely rich
beginner to now becoming insanely rich as a result. We're going to talk about
as a result. We're going to talk about
as a result. We're going to talk about his idea generation process, how he
his idea generation process, how he
his idea generation process, how he narrowed down his business ideas to land
narrowed down his business ideas to land
narrowed down his business ideas to land on the one that he was going to go for,
on the one that he was going to go for,
on the one that he was going to go for, how he built it with very little coding
how he built it with very little coding
how he built it with very little coding knowledge, how he found his first users,
knowledge, how he found his first users,
knowledge, how he found his first users, how he got to that coveted goal of
how he got to that coveted goal of
how he got to that coveted goal of $10,000 a month, and how he grew from
$10,000 a month, and how he grew from
$10,000 a month, and how he grew from 10,000 all the way to $90,000 a month.
10,000 all the way to $90,000 a month.
10,000 all the way to $90,000 a month. When I quit my job to start this, my
When I quit my job to start this, my
When I quit my job to start this, my goal at the time was, oh, if I could
goal at the time was, oh, if I could
goal at the time was, oh, if I could only just get to 10K a month in monthly
only just get to 10K a month in monthly
only just get to 10K a month in monthly recurring revenue, that's like more than
recurring revenue, that's like more than
recurring revenue, that's like more than enough to be here is honestly kind of I
enough to be here is honestly kind of I
enough to be here is honestly kind of I did not even think we would get this
did not even think we would get this
did not even think we would get this far. It's kind of unbelievable. So, if
far. It's kind of unbelievable. So, if
far. It's kind of unbelievable. So, if you are interested in potentially
you are interested in potentially
you are interested in potentially quitting your job and getting the sort
quitting your job and getting the sort
quitting your job and getting the sort of financial freedom that lets you
of financial freedom that lets you
of financial freedom that lets you literally travel the world kind of
literally travel the world kind of
literally travel the world kind of working from your laptop, which is what
working from your laptop, which is what
working from your laptop, which is what Sah is doing at the moment, then
Sah is doing at the moment, then
Sah is doing at the moment, then hopefully there's going to be a lot to
hopefully there's going to be a lot to
hopefully there's going to be a lot to learn from this video. All righty. So, I
learn from this video. All righty. So, I
learn from this video. All righty. So, I want to start off by telling you a
want to start off by telling you a
want to start off by telling you a little bit of the backstory of how Sahel
little bit of the backstory of how Sahel
little bit of the backstory of how Sahel and I got to know each other. If you
and I got to know each other. If you
and I got to know each other. If you don't care that, that's totally fine.
don't care that, that's totally fine.
don't care that, that's totally fine. There's like timestamps down below for
There's like timestamps down below for
There's like timestamps down below for the entirety of this video, so you can
the entirety of this video, so you can
the entirety of this video, so you can feel free to skip around if you like.
feel free to skip around if you like.
feel free to skip around if you like. But basically, back in 2012, Sahel and I
But basically, back in 2012, Sahel and I
But basically, back in 2012, Sahel and I met as first years at Cambridge
met as first years at Cambridge
met as first years at Cambridge University. He was on a scholarship from
University. He was on a scholarship from
University. He was on a scholarship from Pakistan, and he was studying
Pakistan, and he was studying
Pakistan, and he was studying engineering. I was born in Pakistan
engineering. I was born in Pakistan
engineering. I was born in Pakistan originally, but I've been living in the
originally, but I've been living in the
originally, but I've been living in the UK for most of my life. And I went to
UK for most of my life. And I went to
UK for most of my life. And I went to Cambridge to study medicine. And so, we
Cambridge to study medicine. And so, we
Cambridge to study medicine. And so, we bonded through a Pakistan society like
bonded through a Pakistan society like
bonded through a Pakistan society like first years meetup type thing. And we
first years meetup type thing. And we
first years meetup type thing. And we realized that we were both nerds. We
realized that we were both nerds. We
realized that we were both nerds. We were both into music and like singing
were both into music and like singing
were both into music and like singing and piano and guitar and stuff. And
and piano and guitar and stuff. And
and piano and guitar and stuff. And actually many years later when I first
actually many years later when I first
actually many years later when I first started my YouTube channel, uh, Sahel
started my YouTube channel, uh, Sahel
started my YouTube channel, uh, Sahel was the one who I was doing like musical
was the one who I was doing like musical
was the one who I was doing like musical covers with where he was playing guitar
covers with where he was playing guitar
covers with where he was playing guitar and piano and I'd be sort of singing and
and piano and I'd be sort of singing and
and piano and I'd be sort of singing and playing some guitar. And often when we'd
playing some guitar. And often when we'd
playing some guitar. And often when we'd get together, we would both dream of
get together, we would both dream of
get together, we would both dream of this idea of like starting our own
this idea of like starting our own
this idea of like starting our own businesses someday. That was like that
businesses someday. That was like that
businesses someday. That was like that was like the thing to aspire towards. It
was like the thing to aspire towards. It
was like the thing to aspire towards. It wasn't obvious how we were going to do
wasn't obvious how we were going to do
wasn't obvious how we were going to do it back then, but we'd kind of get
it back then, but we'd kind of get
it back then, but we'd kind of get together and be like kind of talking
together and be like kind of talking
together and be like kind of talking about business ideas and it be so so
about business ideas and it be so so
about business ideas and it be so so cool to build a business someday, you
cool to build a business someday, you
cool to build a business someday, you know, that kind of stuff. Now fast
know, that kind of stuff. Now fast
know, that kind of stuff. Now fast forward a few years and then I started
forward a few years and then I started
forward a few years and then I started working as a doctor and Sahel got a job
working as a doctor and Sahel got a job
working as a doctor and Sahel got a job in a fancy management consulting firm in
in a fancy management consulting firm in
in a fancy management consulting firm in London and crucially he had to stay
London and crucially he had to stay
London and crucially he had to stay there for 5 years because he was on a
there for 5 years because he was on a
there for 5 years because he was on a visa from Pakistan and so to live and
visa from Pakistan and so to live and
visa from Pakistan and so to live and work in the UK he had to have a
work in the UK he had to have a
work in the UK he had to have a full-time job for 5 years before he
full-time job for 5 years before he
full-time job for 5 years before he could get his permanent residence and
could get his permanent residence and
could get his permanent residence and his passport. And so 5 years later
his passport. And so 5 years later
his passport. And so 5 years later literally on the day that he got his
literally on the day that he got his
literally on the day that he got his permanent residence in the UK he decided
permanent residence in the UK he decided
permanent residence in the UK he decided to hand in his notice to quit his job.
to hand in his notice to quit his job.
to hand in his notice to quit his job. And so in celebration me and him and a
And so in celebration me and him and a
And so in celebration me and him and a couple of friends we went out to dinner
couple of friends we went out to dinner
couple of friends we went out to dinner to celebrate. And that was when he was
to celebrate. And that was when he was
to celebrate. And that was when he was like all right lads I need to start a
like all right lads I need to start a
like all right lads I need to start a business. I've got to like make this
business. I've got to like make this
business. I've got to like make this work. We're now two years from that date
work. We're now two years from that date
work. We're now two years from that date where he quit his corporate consulting
where he quit his corporate consulting
where he quit his corporate consulting job that he didn't particularly enjoy
job that he didn't particularly enjoy
job that he didn't particularly enjoy but that was making him likeund 150k a
but that was making him likeund 150k a
but that was making him likeund 150k a year or something like that and he's now
year or something like that and he's now
year or something like that and he's now built this business that we're going to
built this business that we're going to
built this business that we're going to talk about. He's making over a million a
talk about. He's making over a million a
talk about. He's making over a million a year. He's like traveling the world with
year. He's like traveling the world with
year. He's like traveling the world with his wife. And so when he and the boys
his wife. And so when he and the boys
his wife. And so when he and the boys came to visit me here in Hong Kong, I
came to visit me here in Hong Kong, I
came to visit me here in Hong Kong, I said to Sahel, Sahel, mate, like you're
said to Sahel, Sahel, mate, like you're
said to Sahel, Sahel, mate, like you're now like living the dream that so many
now like living the dream that so many
now like living the dream that so many people in my audience aspire to. Let's
people in my audience aspire to. Let's
people in my audience aspire to. Let's do a case study on the YouTube channel
do a case study on the YouTube channel
do a case study on the YouTube channel where we break down every step of your
where we break down every step of your
where we break down every step of your journey and we try and be as real as we
journey and we try and be as real as we
journey and we try and be as real as we can about what it actually took to get
can about what it actually took to get
can about what it actually took to get you from quitting your job to making now
you from quitting your job to making now
you from quitting your job to making now a million a year. And thankfully he was
a million a year. And thankfully he was
a million a year. And thankfully he was up for it. So this is the first sort of
up for it. So this is the first sort of
up for it. So this is the first sort of interview that he's ever done. But I
interview that he's ever done. But I
interview that he's ever done. But I hope you guys can get a lot of value
hope you guys can get a lot of value
hope you guys can get a lot of value from this conversation, from this case
from this conversation, from this case
from this conversation, from this case study. So the way this is going to work
study. So the way this is going to work
study. So the way this is going to work is that it's sort of like a podcast, but
is that it's sort of like a podcast, but
is that it's sort of like a podcast, but also sort of not like a podcast because
also sort of not like a podcast because
also sort of not like a podcast because I'm going to be jumping in at various
I'm going to be jumping in at various
I'm going to be jumping in at various intervals and I'm going to be sharing my
intervals and I'm going to be sharing my
intervals and I'm going to be sharing my own thoughts and frameworks and
own thoughts and frameworks and
own thoughts and frameworks and reflections on the stuff that Sahel and
reflections on the stuff that Sahel and
reflections on the stuff that Sahel and I are talking about. Again, just to
I are talking about. Again, just to
I are talking about. Again, just to flag, this is going to be a mega mega
flag, this is going to be a mega mega
flag, this is going to be a mega mega long video, but there are timestamps
long video, but there are timestamps
long video, but there are timestamps down below so you can skip around if you
down below so you can skip around if you
down below so you can skip around if you feel like it. But anyway, let's now jump
feel like it. But anyway, let's now jump
feel like it. But anyway, let's now jump into the 12step process. All right, so
into the 12step process. All right, so
into the 12step process. All right, so let's start with step one. Quit the job.
[Music]
[Music] All right. So, this is a spectrum on how
All right. So, this is a spectrum on how
All right. So, this is a spectrum on how you can start a business while having a
you can start a business while having a
you can start a business while having a job. You can start by dipping your toes
job. You can start by dipping your toes
job. You can start by dipping your toes in at the shallow end and slowly working
in at the shallow end and slowly working
in at the shallow end and slowly working your way up. Or you can take the plunge
your way up. Or you can take the plunge
your way up. Or you can take the plunge straight into the deep end. Taking the
straight into the deep end. Taking the
straight into the deep end. Taking the plunge straight into the deep end is
plunge straight into the deep end is
plunge straight into the deep end is where you like just straight up quit the
where you like just straight up quit the
where you like just straight up quit the job. And you quit the job without having
job. And you quit the job without having
job. And you quit the job without having any side income, without side hustling.
any side income, without side hustling.
any side income, without side hustling. You're just like, "Right, I'm going to
You're just like, "Right, I'm going to
You're just like, "Right, I'm going to quit my job. I'm going to jump into the
quit my job. I'm going to jump into the
quit my job. I'm going to jump into the deep end and I'm going to try and make
deep end and I'm going to try and make
deep end and I'm going to try and make money on the internet. I'm going to try
money on the internet. I'm going to try
money on the internet. I'm going to try and start my business." Whatever that
and start my business." Whatever that
and start my business." Whatever that looks like. This is the thing that
looks like. This is the thing that
looks like. This is the thing that sailed it. But there are other things
sailed it. But there are other things
sailed it. But there are other things you can do. You can do what I did, which
you can do. You can do what I did, which
you can do. You can do what I did, which is start on the shallow end where you
is start on the shallow end where you
is start on the shallow end where you keep your job and you're sort of side
keep your job and you're sort of side
keep your job and you're sort of side hustling on the evenings and the
hustling on the evenings and the
hustling on the evenings and the weekends and you're sort of dipping your
weekends and you're sort of dipping your
weekends and you're sort of dipping your toes in at the shallow end and sort of
toes in at the shallow end and sort of
toes in at the shallow end and sort of like you're slowly trying to work your
like you're slowly trying to work your
like you're slowly trying to work your way up in terms of like money such that
way up in terms of like money such that
way up in terms of like money such that when you do quit your job, you've got
when you do quit your job, you've got
when you do quit your job, you've got enough of a financial buffer. You've got
enough of a financial buffer. You've got
enough of a financial buffer. You've got income coming in from your side hustle.
income coming in from your side hustle.
income coming in from your side hustle. Someone on this end of the spectrum is
Someone on this end of the spectrum is
Someone on this end of the spectrum is maybe spending like 1 hour a week on
maybe spending like 1 hour a week on
maybe spending like 1 hour a week on their thing. I was at this point I was
their thing. I was at this point I was
their thing. I was at this point I was spending kind of like 5 to 10 hours a
spending kind of like 5 to 10 hours a
spending kind of like 5 to 10 hours a week kind of side hustling on my YouTube
week kind of side hustling on my YouTube
week kind of side hustling on my YouTube channel and on my business. And so this
channel and on my business. And so this
channel and on my business. And so this little side hustling route at the
little side hustling route at the
little side hustling route at the shallow end is kind of the gentle
shallow end is kind of the gentle
shallow end is kind of the gentle approach to entrepreneurship and it's
approach to entrepreneurship and it's
approach to entrepreneurship and it's what I usually recommend. But in Sahel's
what I usually recommend. But in Sahel's
what I usually recommend. But in Sahel's case, he decided that after he got the
case, he decided that after he got the
case, he decided that after he got the right to live in the UK indefinitely, he
right to live in the UK indefinitely, he
right to live in the UK indefinitely, he was going to quit the job and he was
was going to quit the job and he was
was going to quit the job and he was going to take the plunge straight into
going to take the plunge straight into
going to take the plunge straight into the deep end. Okay. So how how scary was
the deep end. Okay. So how how scary was
the deep end. Okay. So how how scary was it for you to quit your job and how did
it for you to quit your job and how did
it for you to quit your job and how did you derisk the process? Like how were
you derisk the process? Like how were
you derisk the process? Like how were you thinking about it? So I'm very
you thinking about it? So I'm very
you thinking about it? So I'm very riskaverse. It was actually quite tricky
riskaverse. It was actually quite tricky
riskaverse. It was actually quite tricky to get to that point. So firstly, I was
to get to that point. So firstly, I was
to get to that point. So firstly, I was on a visa while I was working in the UK
on a visa while I was working in the UK
on a visa while I was working in the UK and it was sponsored by my employer and
and it was sponsored by my employer and
and it was sponsored by my employer and it was kind of a big no no to quit that
it was kind of a big no no to quit that
it was kind of a big no no to quit that job and just be on I don't know there
job and just be on I don't know there
job and just be on I don't know there are some other programs to give you
are some other programs to give you
are some other programs to give you entrepreneurial visas but that's
entrepreneurial visas but that's
entrepreneurial visas but that's obviously higher risk and I was never
obviously higher risk and I was never
obviously higher risk and I was never kind of daring enough to take that step.
kind of daring enough to take that step.
kind of daring enough to take that step. Uh, so I waited that out and uh once I
Uh, so I waited that out and uh once I
Uh, so I waited that out and uh once I got to the point where the visa was no
got to the point where the visa was no
got to the point where the visa was no longer a concern, I'd gotten my PR from
longer a concern, I'd gotten my PR from
longer a concern, I'd gotten my PR from from the government. I I had a bit of
from the government. I I had a bit of
from the government. I I had a bit of runway. I had a year of savings and the
runway. I had a year of savings and the
runway. I had a year of savings and the thought process at the time was why
thought process at the time was why
thought process at the time was why don't I just take a year out and take
don't I just take a year out and take
don't I just take a year out and take this plunge. If it works out, great. If
this plunge. If it works out, great. If
this plunge. If it works out, great. If it doesn't work out, the worst case is
it doesn't work out, the worst case is
it doesn't work out, the worst case is where I am today. So it cannot go any,
where I am today. So it cannot go any,
where I am today. So it cannot go any, you know, it cannot be any worse than it
you know, it cannot be any worse than it
you know, it cannot be any worse than it is today. I think in that position, a
is today. I think in that position, a
is today. I think in that position, a lot of people will think, "Oh my
lot of people will think, "Oh my
lot of people will think, "Oh my goodness, I've got a gap in my resume."
goodness, I've got a gap in my resume."
goodness, I've got a gap in my resume." And also, "Oh my goodness, I couldn't
And also, "Oh my goodness, I couldn't
And also, "Oh my goodness, I couldn't possibly eat into my savings." How did
possibly eat into my savings." How did
possibly eat into my savings." How did you get over the fear of eating into
you get over the fear of eating into
you get over the fear of eating into your savings, which is a thing that I
your savings, which is a thing that I
your savings, which is a thing that I know holds I know dozens of people
know holds I know dozens of people
know holds I know dozens of people personally who are held back by the
personally who are held back by the
personally who are held back by the thought of their the number in their
thought of their the number in their
thought of their the number in their savings account like going down and that
savings account like going down and that
savings account like going down and that feels like really scary and really like,
feels like really scary and really like,
feels like really scary and really like, "Oh my god, I'm going to end up homeless
"Oh my god, I'm going to end up homeless
"Oh my god, I'm going to end up homeless and you know, all all of that sort of
and you know, all all of that sort of
and you know, all all of that sort of stuff." The choice I think at the time
stuff." The choice I think at the time
stuff." The choice I think at the time was I've got a bit of savings. I could
was I've got a bit of savings. I could
was I've got a bit of savings. I could put a down payment on a house kind of
put a down payment on a house kind of
put a down payment on a house kind of thing and invest in uh you know my
thing and invest in uh you know my
thing and invest in uh you know my future in that way or I could invest in
future in that way or I could invest in
future in that way or I could invest in myself. That was the decision for me is
myself. That was the decision for me is
myself. That was the decision for me is you know I I I kind of believe in myself
you know I I I kind of believe in myself
you know I I I kind of believe in myself that I have you know something to give
that I have you know something to give
that I have you know something to give to the world. I can make something if I
to the world. I can make something if I
to the world. I can make something if I invest in myself. I can work on a
invest in myself. I can work on a
invest in myself. I can work on a business on my own. And the choice was
business on my own. And the choice was
business on my own. And the choice was between you know going as I am right now
between you know going as I am right now
between you know going as I am right now taking a more traditional path versus
taking a more traditional path versus
taking a more traditional path versus investing in my own skills which kind of
investing in my own skills which kind of
investing in my own skills which kind of you you have to have some conviction in
you you have to have some conviction in
you you have to have some conviction in yourself that you know if you invest in
yourself that you know if you invest in
yourself that you know if you invest in yourself you can make something of it.
yourself you can make something of it.
yourself you can make something of it. Um so that was really the choice and
Um so that was really the choice and
Um so that was really the choice and yeah eating into your savings is is a is
yeah eating into your savings is is a is
yeah eating into your savings is is a is obviously a tricky thing to do and
obviously a tricky thing to do and
obviously a tricky thing to do and having no income. I was lucky to have a
having no income. I was lucky to have a
having no income. I was lucky to have a I have a very supportive wife who was
I have a very supportive wife who was
I have a very supportive wife who was also in a job at the time so that
also in a job at the time so that
also in a job at the time so that helped. I mean, even so, like a year of
helped. I mean, even so, like a year of
helped. I mean, even so, like a year of savings, it's fine. You can always
savings, it's fine. You can always
savings, it's fine. You can always recover from that. It's it's not a big
recover from that. It's it's not a big
recover from that. It's it's not a big deal if it if it kind of goes down the
deal if it if it kind of goes down the
deal if it if it kind of goes down the drain, you know. Oh, by the way, if you
drain, you know. Oh, by the way, if you
drain, you know. Oh, by the way, if you are enjoying this video, then you might
are enjoying this video, then you might
are enjoying this video, then you might like to check out Gamma, who are very
like to check out Gamma, who are very
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session for one of my courses that I'm running, I'll usually have the outline
running, I'll usually have the outline
running, I'll usually have the outline as bullet points in notion or in Google
as bullet points in notion or in Google
as bullet points in notion or in Google Docs anyway. So then all I have to do is
Docs anyway. So then all I have to do is
Docs anyway. So then all I have to do is copy and paste the bullet points into
copy and paste the bullet points into
copy and paste the bullet points into Gamma and it will automatically create a
Gamma and it will automatically create a
Gamma and it will automatically create a first draft of the slides for me. I have
first draft of the slides for me. I have
first draft of the slides for me. I have to find my own Aliabadal House style in
to find my own Aliabadal House style in
to find my own Aliabadal House style in these slides so it can look and feel the
these slides so it can look and feel the
these slides so it can look and feel the way I want them to by default. And then
way I want them to by default. And then
way I want them to by default. And then I can go through and make any changes I
I can go through and make any changes I
I can go through and make any changes I want and it just saves hours and hours
want and it just saves hours and hours
want and it just saves hours and hours and hours compared to trying to do the
and hours compared to trying to do the
and hours compared to trying to do the same thing in Google Slides or in
same thing in Google Slides or in
same thing in Google Slides or in PowerPoint or in Keynote. Gamma also
PowerPoint or in Keynote. Gamma also
PowerPoint or in Keynote. Gamma also works really nicely for exploring and
works really nicely for exploring and
works really nicely for exploring and visualizing ideas. So, one thing I'll
visualizing ideas. So, one thing I'll
visualizing ideas. So, one thing I'll often do is that I'll go for a walk.
often do is that I'll go for a walk.
often do is that I'll go for a walk. I'll dictate a voice note into Voice
I'll dictate a voice note into Voice
I'll dictate a voice note into Voice Pal. And then I'll take the transcript
Pal. And then I'll take the transcript
Pal. And then I'll take the transcript of that voice note and chuck it straight
of that voice note and chuck it straight
of that voice note and chuck it straight into Gamma. And this is really helpful
into Gamma. And this is really helpful
into Gamma. And this is really helpful when I'm trying to sort of visually
when I'm trying to sort of visually
when I'm trying to sort of visually ideate for a new video that I'm working
ideate for a new video that I'm working
ideate for a new video that I'm working on or I've actually been doing this for
on or I've actually been doing this for
on or I've actually been doing this for the new book that I'm writing. There's
the new book that I'm writing. There's
the new book that I'm writing. There's something about turning the text into a
something about turning the text into a
something about turning the text into a slideshow and then being able to sort of
slideshow and then being able to sort of
slideshow and then being able to sort of just go through the slides where I can
just go through the slides where I can
just go through the slides where I can sort of imagine myself talking through
sort of imagine myself talking through
sort of imagine myself talking through them and explaining the idea that often
them and explaining the idea that often
them and explaining the idea that often gives me way more clarity on how good
gives me way more clarity on how good
gives me way more clarity on how good the idea is and what bits need work
the idea is and what bits need work
the idea is and what bits need work compared to just reading the thing out
compared to just reading the thing out
compared to just reading the thing out on a Google doc. So, if you need to do
on a Google doc. So, if you need to do
on a Google doc. So, if you need to do any kind of presentation for your work
any kind of presentation for your work
any kind of presentation for your work or for your business or your side hustle
or for your business or your side hustle
or for your business or your side hustle or even just for fun, you should
or even just for fun, you should
or even just for fun, you should definitely check out Gamma. And if you'd
definitely check out Gamma. And if you'd
definitely check out Gamma. And if you'd like to check it out, you can head over
like to check it out, you can head over
like to check it out, you can head over to gamma.app. So, thank you Gamma for
to gamma.app. So, thank you Gamma for
to gamma.app. So, thank you Gamma for sponsoring the video. And let's get back
sponsoring the video. And let's get back
sponsoring the video. And let's get back to it.
All right. So, over a 5-year period of
All right. So, over a 5-year period of working in corporate consulting, Sahale
working in corporate consulting, Sahale
working in corporate consulting, Sahale is saving some percentage of his
is saving some percentage of his
is saving some percentage of his paycheck each month, and he's building
paycheck each month, and he's building
paycheck each month, and he's building up his buffer of savings. And this is a
up his buffer of savings. And this is a
up his buffer of savings. And this is a somewhat this this way looking graph
somewhat this this way looking graph
somewhat this this way looking graph because when he's in a in his first two
because when he's in a in his first two
because when he's in a in his first two years he's not earning very much but
years he's not earning very much but
years he's not earning very much but then there's a big like salary jump hit
then there's a big like salary jump hit
then there's a big like salary jump hit 3 four and 5 years and so eventually he
3 four and 5 years and so eventually he
3 four and 5 years and so eventually he gets his savings to the point where he's
gets his savings to the point where he's
gets his savings to the point where he's got enough to cover a year worth of
got enough to cover a year worth of
got enough to cover a year worth of expenses.
At this point 5 years in he quits his
At this point 5 years in he quits his job so he no longer has any income and
job so he no longer has any income and
job so he no longer has any income and now he has to eat into his savings. If
now he has to eat into his savings. If
now he has to eat into his savings. If you keep your lifestyle costs low, then
you keep your lifestyle costs low, then
you keep your lifestyle costs low, then those savings can last you a certain
those savings can last you a certain
those savings can last you a certain amount of time. But for some people, the
amount of time. But for some people, the
amount of time. But for some people, the lifestyle costs are very high and so
lifestyle costs are very high and so
lifestyle costs are very high and so that savings don't last very long. And
that savings don't last very long. And
that savings don't last very long. And then everyone has a sort of kind of
then everyone has a sort of kind of
then everyone has a sort of kind of threshold where they're like, "Oh
threshold where they're like, "Oh
threshold where they're like, "Oh if my savings get below this threshold,
if my savings get below this threshold,
if my savings get below this threshold, that is too much for me at that point."
that is too much for me at that point."
that is too much for me at that point." And then what I have to do is go back
And then what I have to do is go back
And then what I have to do is go back and find another job, go back to
and find another job, go back to
and find another job, go back to corporate, like whatever, whatever the
corporate, like whatever, whatever the
corporate, like whatever, whatever the situation might be. Now, there's a
situation might be. Now, there's a
situation might be. Now, there's a couple of things to flag here, which is
couple of things to flag here, which is
couple of things to flag here, which is basically how high up this line is and
basically how high up this line is and
basically how high up this line is and also the gradient of your burn. These
also the gradient of your burn. These
also the gradient of your burn. These are the two things that basically
are the two things that basically
are the two things that basically determine your runway, which is
determine your runway, which is
determine your runway, which is basically how much time can you give
basically how much time can you give
basically how much time can you give yourself to work on your business to try
yourself to work on your business to try
yourself to work on your business to try and get it off the ground. Before you
and get it off the ground. Before you
and get it off the ground. Before you either run out of money or before your
either run out of money or before your
either run out of money or before your savings that you're eating into dip
savings that you're eating into dip
savings that you're eating into dip below your threshold of comfortableness.
below your threshold of comfortableness.
below your threshold of comfortableness. In Sahel's case, when he quit his job,
In Sahel's case, when he quit his job,
In Sahel's case, when he quit his job, he tried his best to lower his expenses
he tried his best to lower his expenses
he tried his best to lower his expenses so he had as much runway as possible.
so he had as much runway as possible.
so he had as much runway as possible. And he also decided that emotionally
And he also decided that emotionally
And he also decided that emotionally speaking, he was happy to lose 12 months
speaking, he was happy to lose 12 months
speaking, he was happy to lose 12 months worth of living expenses from his
worth of living expenses from his
worth of living expenses from his savings in order to give himself that
savings in order to give himself that
savings in order to give himself that chance to start his business, that thing
chance to start his business, that thing
chance to start his business, that thing that he'd been dreaming of doing for
that he'd been dreaming of doing for
that he'd been dreaming of doing for such a long time. For some people, the
such a long time. For some people, the
such a long time. For some people, the thing is going to be 3 months or 6
thing is going to be 3 months or 6
thing is going to be 3 months or 6 months or 12 months or 2 years or 5
months or 12 months or 2 years or 5
months or 12 months or 2 years or 5 years or even 10 years depending on a
years or even 10 years depending on a
years or even 10 years depending on a how much savings you've got and
how much savings you've got and
how much savings you've got and depending on how much money you're
depending on how much money you're
depending on how much money you're comfortable losing and depending on your
comfortable losing and depending on your
comfortable losing and depending on your kind of lifestyle cost. So obviously if
kind of lifestyle cost. So obviously if
kind of lifestyle cost. So obviously if you have loads of kids and you have an
you have loads of kids and you have an
you have loads of kids and you have an expensive lifestyle then you're going to
expensive lifestyle then you're going to
expensive lifestyle then you're going to have a lot less runway than someone who
have a lot less runway than someone who
have a lot less runway than someone who doesn't have any kids for example. So
doesn't have any kids for example. So
doesn't have any kids for example. So while you're in this period of runway
while you're in this period of runway
while you're in this period of runway while you're dipping into your savings
while you're dipping into your savings
while you're dipping into your savings your goal is to try and start a business
your goal is to try and start a business
your goal is to try and start a business such that you actually you know it
such that you actually you know it
such that you actually you know it starts to make money and then things
starts to make money and then things
starts to make money and then things starts to take off or at least starts to
starts to take off or at least starts to
starts to take off or at least starts to experience enough momentum that you
experience enough momentum that you
experience enough momentum that you realize okay I'm going to go all in on
realize okay I'm going to go all in on
realize okay I'm going to go all in on this thing. Now, the thing to mention
this thing. Now, the thing to mention
this thing. Now, the thing to mention here is that if you're going to follow
here is that if you're going to follow
here is that if you're going to follow this particular method, if you are going
this particular method, if you are going
this particular method, if you are going to take the plunge method, as I call it,
to take the plunge method, as I call it,
to take the plunge method, as I call it, of just diving into the deep end and
of just diving into the deep end and
of just diving into the deep end and just straight up quitting your job
just straight up quitting your job
just straight up quitting your job without a plan in order to try and get a
without a plan in order to try and get a
without a plan in order to try and get a business off the ground, you have to be
business off the ground, you have to be
business off the ground, you have to be comfortable dipping into your savings.
comfortable dipping into your savings.
comfortable dipping into your savings. This is a thing that holds so many
This is a thing that holds so many
This is a thing that holds so many people back. I have friends and team
people back. I have friends and team
people back. I have friends and team members who have like 50k to 100k USD
members who have like 50k to 100k USD
members who have like 50k to 100k USD worth of savings, and that could be like
worth of savings, and that could be like
worth of savings, and that could be like 3 to 5 years worth of runaway based on
3 to 5 years worth of runaway based on
3 to 5 years worth of runaway based on their living cost because they don't
their living cost because they don't
their living cost because they don't have kids and things. But there is this
have kids and things. But there is this
have kids and things. But there is this psychological hurdle as soon as they
psychological hurdle as soon as they
psychological hurdle as soon as they start dipping into their savings and
start dipping into their savings and
start dipping into their savings and they're like, "Oh my god, dipping into
they're like, "Oh my god, dipping into
they're like, "Oh my god, dipping into my savings is a terrible fate. I
my savings is a terrible fate. I
my savings is a terrible fate. I couldn't possibly. What if I need those
couldn't possibly. What if I need those
couldn't possibly. What if I need those savings when I'm 95 years old to try and
savings when I'm 95 years old to try and
savings when I'm 95 years old to try and like buy me an extra 2 days of life or
like buy me an extra 2 days of life or
like buy me an extra 2 days of life or like that?" There'll be some kind of
like that?" There'll be some kind of
like that?" There'll be some kind of thought process where it's like there's
thought process where it's like there's
thought process where it's like there's this emotional overwhelm and fear around
this emotional overwhelm and fear around
this emotional overwhelm and fear around dipping into the savings. Some of that
dipping into the savings. Some of that
dipping into the savings. Some of that fear is a practical concern. You know,
fear is a practical concern. You know,
fear is a practical concern. You know, it's useful to have money in the bank in
it's useful to have money in the bank in
it's useful to have money in the bank in cases like life emergencies and stuff,
cases like life emergencies and stuff,
cases like life emergencies and stuff, but quite a lot of it in my experience
but quite a lot of it in my experience
but quite a lot of it in my experience is the emotional fear factor around
is the emotional fear factor around
is the emotional fear factor around dipping into the savings. Now, if Sahel
dipping into the savings. Now, if Sahel
dipping into the savings. Now, if Sahel had had an emotional fear factor around
had had an emotional fear factor around
had had an emotional fear factor around dipping into his savings, none of this
dipping into his savings, none of this
dipping into his savings, none of this would have ever happened. He would still
would have ever happened. He would still
would have ever happened. He would still be working his job that he hated in
be working his job that he hated in
be working his job that he hated in corporate consulting. But because he
corporate consulting. But because he
corporate consulting. But because he actively decided to invest in himself
actively decided to invest in himself
actively decided to invest in himself and sort of treated himself as his own
and sort of treated himself as his own
and sort of treated himself as his own startup where he's like, "All right,
startup where he's like, "All right,
startup where he's like, "All right, cool. I'm going to give myself 12
cool. I'm going to give myself 12
cool. I'm going to give myself 12 months. I've got 12 months worth of
months. I've got 12 months worth of
months. I've got 12 months worth of runway where I don't need to worry about
runway where I don't need to worry about
runway where I don't need to worry about making money." And that is the time, the
making money." And that is the time, the
making money." And that is the time, the timebound amount of time I'm going to
timebound amount of time I'm going to
timebound amount of time I'm going to give myself to get this business off the
give myself to get this business off the
give myself to get this business off the ground. If it doesn't work, I'm just,
ground. If it doesn't work, I'm just,
ground. If it doesn't work, I'm just, well, at least I'll have given it a go.
well, at least I'll have given it a go.
well, at least I'll have given it a go. I'm just going to go back to consulting,
I'm just going to go back to consulting,
I'm just going to go back to consulting, you know, with my tail between my legs.
you know, with my tail between my legs.
you know, with my tail between my legs. And that's fine because at that point,
And that's fine because at that point,
And that's fine because at that point, I'm no longer going to have the what if.
I'm no longer going to have the what if.
I'm no longer going to have the what if. What if I'd taken that plunge? What if
What if I'd taken that plunge? What if
What if I'd taken that plunge? What if I'd invested in myself? What if I'd
I'd invested in myself? What if I'd
I'd invested in myself? What if I'd taken a bet, taken that risk to start
taken a bet, taken that risk to start
taken a bet, taken that risk to start that business? Why did you decide to
that business? Why did you decide to
that business? Why did you decide to straight up quit the job uh rather than
straight up quit the job uh rather than
straight up quit the job uh rather than uh side hustle on the evenings and the
uh side hustle on the evenings and the
uh side hustle on the evenings and the weekends alongside the day job to sort
weekends alongside the day job to sort
weekends alongside the day job to sort of try and get your thing off the
of try and get your thing off the
of try and get your thing off the ground? So, I did try that. Um, I did
ground? So, I did try that. Um, I did
ground? So, I did try that. Um, I did this very unconventional thing of doing
this very unconventional thing of doing
this very unconventional thing of doing part-time at a consulting company, which
part-time at a consulting company, which
part-time at a consulting company, which is quite rare because it's quite quite a
is quite rare because it's quite quite a
is quite rare because it's quite quite a full-on job. I was doing 4 days a week
full-on job. I was doing 4 days a week
full-on job. I was doing 4 days a week instead of five for a few months, and
instead of five for a few months, and
instead of five for a few months, and that came with a pay cut. So, it was a
that came with a pay cut. So, it was a
that came with a pay cut. So, it was a bit of a small risk. I tried that and it
bit of a small risk. I tried that and it
bit of a small risk. I tried that and it did not work because I think a full-time
did not work because I think a full-time
did not work because I think a full-time job just takes over your headsp space
job just takes over your headsp space
job just takes over your headsp space and you don't really have enough time to
and you don't really have enough time to
and you don't really have enough time to think of your own business. At least I
think of your own business. At least I
think of your own business. At least I didn't. I'm sure other people, you know,
didn't. I'm sure other people, you know,
didn't. I'm sure other people, you know, there will be people who can, but for
there will be people who can, but for
there will be people who can, but for me, it just did not work. And it was the
me, it just did not work. And it was the
me, it just did not work. And it was the moment where I quit the job to actually
moment where I quit the job to actually
moment where I quit the job to actually go all in on something that I felt like
go all in on something that I felt like
go all in on something that I felt like I had the space to experiment with a few
I had the space to experiment with a few
I had the space to experiment with a few things. And to be honest, I had a bit of
things. And to be honest, I had a bit of
things. And to be honest, I had a bit of a pressure to make make something out of
a pressure to make make something out of
a pressure to make make something out of it, you know? And without that, without
it, you know? And without that, without
it, you know? And without that, without having that kind of uh pressure and
having that kind of uh pressure and
having that kind of uh pressure and space to do it, I don't think I would
space to do it, I don't think I would
space to do it, I don't think I would have gotten this far. I probably would
have gotten this far. I probably would
have gotten this far. I probably would have had a smaller side hustle that like
have had a smaller side hustle that like
have had a smaller side hustle that like you can't half your way into that kind
you can't half your way into that kind
you can't half your way into that kind of thing, right?
of thing, right?
of thing, right? Yeah. There's a lot of people that sort
Yeah. There's a lot of people that sort
Yeah. There's a lot of people that sort of sell the dream around like, oh, you
of sell the dream around like, oh, you
of sell the dream around like, oh, you could get to 10K a month by just sort of
could get to 10K a month by just sort of
could get to 10K a month by just sort of working in the working in the weekends,
working in the working in the weekends,
working in the working in the weekends, working in the evenings. Um, but it
working in the evenings. Um, but it
working in the evenings. Um, but it sounds like that that didn't really work
sounds like that that didn't really work
sounds like that that didn't really work for you. And don't get me wrong, there
for you. And don't get me wrong, there
for you. And don't get me wrong, there are people who do that. Like there are
are people who do that. Like there are
are people who do that. Like there are people who will on the weekends really,
people who will on the weekends really,
people who will on the weekends really, you know, be in full hustle mode.
you know, be in full hustle mode.
you know, be in full hustle mode. They'll be selling courses or doing
They'll be selling courses or doing
They'll be selling courses or doing coaching or that kind of thing. But I
coaching or that kind of thing. But I
coaching or that kind of thing. But I just found it didn't work for me. Yeah,
just found it didn't work for me. Yeah,
just found it didn't work for me. Yeah, that's fair enough. So, Hel tried the
that's fair enough. So, Hel tried the
that's fair enough. So, Hel tried the side hustling idea working in management
side hustling idea working in management
side hustling idea working in management consulting. There was a load of work.
consulting. There was a load of work.
consulting. There was a load of work. Um, he told me afterwards that even
Um, he told me afterwards that even
Um, he told me afterwards that even though he was technically working 4 days
though he was technically working 4 days
though he was technically working 4 days a week, he still had like 6 days a week
a week, he still had like 6 days a week
a week, he still had like 6 days a week worth of work. And so, the part-time
worth of work. And so, the part-time
worth of work. And so, the part-time experiment didn't really work. But, you
experiment didn't really work. But, you
experiment didn't really work. But, you know, kudos to him for trying. Um, and
know, kudos to him for trying. Um, and
know, kudos to him for trying. Um, and again, I know a bunch of people who are
again, I know a bunch of people who are
again, I know a bunch of people who are in a similar situation as Sahel where
in a similar situation as Sahel where
in a similar situation as Sahel where they've got a job that they don't
they've got a job that they don't
they've got a job that they don't particularly like. They could go
particularly like. They could go
particularly like. They could go part-time, but they don't even try.
part-time, but they don't even try.
part-time, but they don't even try. Like, they don't think it's possible to
Like, they don't think it's possible to
Like, they don't think it's possible to go part-time. And it's like, you know,
go part-time. And it's like, you know,
go part-time. And it's like, you know, technically it wasn't really possible in
technically it wasn't really possible in
technically it wasn't really possible in Sahil's job, but he found a way to
Sahil's job, but he found a way to
Sahil's job, but he found a way to hustle for it, to negotiate for it. And
hustle for it, to negotiate for it. And
hustle for it, to negotiate for it. And because he was good at his job, they
because he was good at his job, they
because he was good at his job, they didn't want to lose him. And so they
didn't want to lose him. And so they
didn't want to lose him. And so they were quite happy to allow him to work
were quite happy to allow him to work
were quite happy to allow him to work technically 3 4 days a week. Anyway, he
technically 3 4 days a week. Anyway, he
technically 3 4 days a week. Anyway, he tried the experiment of shallow dipping
tried the experiment of shallow dipping
tried the experiment of shallow dipping toes, high side hustling. That
toes, high side hustling. That
toes, high side hustling. That experiment did not work. So he was like,
experiment did not work. So he was like,
experiment did not work. So he was like, "All right, cool. I'm going to plunge in
"All right, cool. I'm going to plunge in
"All right, cool. I'm going to plunge in on the deep end. I'm going to quit the
on the deep end. I'm going to quit the
on the deep end. I'm going to quit the job." So you stick it out at consulting
job." So you stick it out at consulting
job." So you stick it out at consulting for 5 years so that you get your
for 5 years so that you get your
for 5 years so that you get your permanent residence in the UK. And it
permanent residence in the UK. And it
permanent residence in the UK. And it just really opens up the world for you.
just really opens up the world for you.
just really opens up the world for you. Um and so my understanding is that on
Um and so my understanding is that on
Um and so my understanding is that on the day that you got the ability to live
the day that you got the ability to live
the day that you got the ability to live in the UK permanently, you decided to
in the UK permanently, you decided to
in the UK permanently, you decided to quit the job. Yeah. Um for me that was
quit the job. Yeah. Um for me that was
quit the job. Yeah. Um for me that was my moment of freedom. So actually I was
my moment of freedom. So actually I was
my moment of freedom. So actually I was quite riskaverse and I didn't quite quit
quite riskaverse and I didn't quite quit
quite riskaverse and I didn't quite quit my job immediately. I negotiated a
my job immediately. I negotiated a
my job immediately. I negotiated a one-year um sabbatical kind of leave of
one-year um sabbatical kind of leave of
one-year um sabbatical kind of leave of absence with my employer. It's it's
absence with my employer. It's it's
absence with my employer. It's it's basically like unpaid. So it's just an
basically like unpaid. So it's just an
basically like unpaid. So it's just an offer to come back in a year's time,
offer to come back in a year's time,
offer to come back in a year's time, right? So it's not like they're paying
right? So it's not like they're paying
right? So it's not like they're paying you to take a year out. So yeah, that
you to take a year out. So yeah, that
you to take a year out. So yeah, that was my risk averse person's way of doing
was my risk averse person's way of doing
was my risk averse person's way of doing the quit your job and you know go off on
the quit your job and you know go off on
the quit your job and you know go off on your own thing. How did you negotiate a
your own thing. How did you negotiate a
your own thing. How did you negotiate a year-long sobatical? So the company I
year-long sobatical? So the company I
year-long sobatical? So the company I worked at do do like 3 month breaks.
worked at do do like 3 month breaks.
worked at do do like 3 month breaks. That's quite a common thing because it's
That's quite a common thing because it's
That's quite a common thing because it's quite a full-on job and people will
quite a full-on job and people will
quite a full-on job and people will after a couple years or so take a few
after a couple years or so take a few
after a couple years or so take a few months out to do that kind of thing. I
months out to do that kind of thing. I
months out to do that kind of thing. I hadn't done that for the 5 years. So uh
hadn't done that for the 5 years. So uh
hadn't done that for the 5 years. So uh I kind of had some brownie points in my
I kind of had some brownie points in my
I kind of had some brownie points in my favor. It was also kind of a recession
favor. It was also kind of a recession
favor. It was also kind of a recession year, so I think my employer was glad
year, so I think my employer was glad
year, so I think my employer was glad that I was off the payroll for a year
that I was off the payroll for a year
that I was off the payroll for a year anyway. So, it kind of worked out. Um,
anyway. So, it kind of worked out. Um,
anyway. So, it kind of worked out. Um, yeah, that was basically it. So, even
yeah, that was basically it. So, even
yeah, that was basically it. So, even though he quit his job, he was actually
though he quit his job, he was actually
though he quit his job, he was actually de-risking the whole thing by again
de-risking the whole thing by again
de-risking the whole thing by again doing a good job of negotiating a
doing a good job of negotiating a
doing a good job of negotiating a year-long sobatical where they were
year-long sobatical where they were
year-long sobatical where they were like, you know what, a year from now,
like, you know what, a year from now,
like, you know what, a year from now, you can just come back at the same
you can just come back at the same
you can just come back at the same salary and at the same position. Nice.
salary and at the same position. Nice.
salary and at the same position. Nice. Okay. So, 5 years in, you get the
Okay. So, 5 years in, you get the
Okay. So, 5 years in, you get the passport, you quit the job, and you're
passport, you quit the job, and you're
passport, you quit the job, and you're like, all right, I've got this year.
like, all right, I've got this year.
like, all right, I've got this year. I've got a year of runway. I'm going to
I've got a year of runway. I'm going to
I've got a year of runway. I'm going to invest in myself. I'm going to do the
invest in myself. I'm going to do the
invest in myself. I'm going to do the thing. Great. What happens next? Like,
thing. Great. What happens next? Like,
thing. Great. What happens next? Like, yeah. So, I immediately went on holiday
yeah. So, I immediately went on holiday
yeah. So, I immediately went on holiday for uh so for a month, I was just like,
for uh so for a month, I was just like,
for uh so for a month, I was just like, I'm kind of burnt out. I just want some
I'm kind of burnt out. I just want some
I'm kind of burnt out. I just want some time to relax and get my head clear from
time to relax and get my head clear from
time to relax and get my head clear from this past consulting life and uh you
this past consulting life and uh you
this past consulting life and uh you know, just kind of turn over a new page.
know, just kind of turn over a new page.
know, just kind of turn over a new page. And yeah, so I did three four weeks of
And yeah, so I did three four weeks of
And yeah, so I did three four weeks of that. uh went to like a beach town for a
that. uh went to like a beach town for a
that. uh went to like a beach town for a week or so, came back and was just
week or so, came back and was just
week or so, came back and was just chilling for a while. And I think it was
chilling for a while. And I think it was
chilling for a while. And I think it was like three or four weeks into that that
like three or four weeks into that that
like three or four weeks into that that I began to get that itch of I'm not
I began to get that itch of I'm not
I began to get that itch of I'm not doing anything with my life. I need to
doing anything with my life. I need to
doing anything with my life. I need to make something. I need to be productive.
make something. I need to be productive.
make something. I need to be productive. And yeah, I think that's around the time
And yeah, I think that's around the time
And yeah, I think that's around the time when you and I chatted about, you know,
when you and I chatted about, you know,
when you and I chatted about, you know, what kind of business could uh could I
what kind of business could uh could I
what kind of business could uh could I work on and, you know, what should I do
work on and, you know, what should I do
work on and, you know, what should I do with my newfound freedom? And it was at
with my newfound freedom? And it was at
with my newfound freedom? And it was at this point that me and Sahel and two
this point that me and Sahel and two
this point that me and Sahel and two other friends went out for dinner and we
other friends went out for dinner and we
other friends went out for dinner and we were talking about like okay what kind
were talking about like okay what kind
were talking about like okay what kind of business can he start. So now we come
of business can he start. So now we come
of business can he start. So now we come to step two and do the reading. So I
to step two and do the reading. So I
to step two and do the reading. So I asked Sahel what he remembered from that
asked Sahel what he remembered from that
asked Sahel what he remembered from that dinner that we had 2 years ago. Yeah. So
dinner that we had 2 years ago. Yeah. So
dinner that we had 2 years ago. Yeah. So I remember that quite clearly. Uh we
I remember that quite clearly. Uh we
I remember that quite clearly. Uh we were at dinner with our friends Nate and
were at dinner with our friends Nate and
were at dinner with our friends Nate and Sam and at the time I was like mate I
Sam and at the time I was like mate I
Sam and at the time I was like mate I just quit my job. I'm going to go all in
just quit my job. I'm going to go all in
just quit my job. I'm going to go all in on all the hobbies I've been doing in
on all the hobbies I've been doing in
on all the hobbies I've been doing in this last 5 years that I haven't had the
this last 5 years that I haven't had the
this last 5 years that I haven't had the time to properly do. and uh you were
time to properly do. and uh you were
time to properly do. and uh you were like, "Okay, so what are you gonna work
like, "Okay, so what are you gonna work
like, "Okay, so what are you gonna work on?" And I think at the time I was like,
on?" And I think at the time I was like,
on?" And I think at the time I was like, you know, music's always been a kind of
you know, music's always been a kind of
you know, music's always been a kind of passion of mine and I've never really
passion of mine and I've never really
passion of mine and I've never really worked on that and I would love to make
worked on that and I would love to make
worked on that and I would love to make a career out of music. I want to learn
a career out of music. I want to learn
a career out of music. I want to learn the guitar a bit more properly, maybe
the guitar a bit more properly, maybe
the guitar a bit more properly, maybe get some vocal training and, you know,
get some vocal training and, you know,
get some vocal training and, you know, go all in on that. And in that
go all in on that. And in that
go all in on that. And in that conversation, I think you were like,
conversation, I think you were like,
conversation, I think you were like, "What the hell are you doing? You're not
"What the hell are you doing? You're not
"What the hell are you doing? You're not going to make money that way. So it's
going to make money that way. So it's
going to make money that way. So it's going to be a difficult career to to
going to be a difficult career to to
going to be a difficult career to to work on." And yeah, I think that's
work on." And yeah, I think that's
work on." And yeah, I think that's around the time we discussed this whole
around the time we discussed this whole
around the time we discussed this whole path of entrepreneurship and actually
path of entrepreneurship and actually
path of entrepreneurship and actually going after businesses that can sustain
going after businesses that can sustain
going after businesses that can sustain you and kind of being a bit more
you and kind of being a bit more
you and kind of being a bit more practical about it and the whole idea of
practical about it and the whole idea of
practical about it and the whole idea of uh you know hobbies are there to be
uh you know hobbies are there to be
uh you know hobbies are there to be hobbies. They're not necessarily going
hobbies. They're not necessarily going
hobbies. They're not necessarily going to make you money and you should be kind
to make you money and you should be kind
to make you money and you should be kind of focusing on things that can
of focusing on things that can
of focusing on things that can reasonably sustain your your life. All
reasonably sustain your your life. All
reasonably sustain your your life. All right. All right. So, during this
right. All right. So, during this
right. All right. So, during this dinner, Sahel said that his goal was to
dinner, Sahel said that his goal was to
dinner, Sahel said that his goal was to be able to make £10,000 a month by the
be able to make £10,000 a month by the
be able to make £10,000 a month by the end of the year, i.e. £100,000 GBP for
end of the year, i.e. £100,000 GBP for
end of the year, i.e. £100,000 GBP for the year. That is a very high salary.
the year. That is a very high salary.
the year. That is a very high salary. That puts you in the top like 3% of
That puts you in the top like 3% of
That puts you in the top like 3% of earners in the UK. And his proposed
earners in the UK. And his proposed
earners in the UK. And his proposed vehicle for getting to that was to uh
vehicle for getting to that was to uh
vehicle for getting to that was to uh try and make some sort of music career.
try and make some sort of music career.
try and make some sort of music career. Now, if you look at the stats around
Now, if you look at the stats around
Now, if you look at the stats around this, being a musician is really hard.
this, being a musician is really hard.
this, being a musician is really hard. It is really, really hard to make money.
It is really, really hard to make money.
It is really, really hard to make money. Even if you're really, really, really
Even if you're really, really, really
Even if you're really, really, really good. It's really, really hard to make
good. It's really, really hard to make
good. It's really, really hard to make money as a professional musician. In
money as a professional musician. In
money as a professional musician. In Sah's case, you know, he's pretty good
Sah's case, you know, he's pretty good
Sah's case, you know, he's pretty good at guitar. He's pretty good at piano,
at guitar. He's pretty good at piano,
at guitar. He's pretty good at piano, but he's like selftaught on both of
but he's like selftaught on both of
but he's like selftaught on both of those. He's like, you know, reasonably
those. He's like, you know, reasonably
those. He's like, you know, reasonably good to like a self-taught level, but
good to like a self-taught level, but
good to like a self-taught level, but not like, you know, virtuosic at like
not like, you know, virtuosic at like
not like, you know, virtuosic at like piano or guitar. He's not like amazing,
piano or guitar. He's not like amazing,
piano or guitar. He's not like amazing, and he's also okay at singing. Like,
and he's also okay at singing. Like,
and he's also okay at singing. Like, he's about as good as I am. But neither
he's about as good as I am. But neither
he's about as good as I am. But neither of us are anywhere near good enough to
of us are anywhere near good enough to
of us are anywhere near good enough to be able to make music a professional
be able to make music a professional
be able to make music a professional thing without relying on a ton of luck
thing without relying on a ton of luck
thing without relying on a ton of luck along the way. La.
Now, I'm all for people following their
Now, I'm all for people following their passions and stuff, but generally if a
passions and stuff, but generally if a
passions and stuff, but generally if a friend comes to me for advice, which is
friend comes to me for advice, which is
friend comes to me for advice, which is what the Hill was doing in this, you
what the Hill was doing in this, you
what the Hill was doing in this, you know, it wasn't it wasn't just
know, it wasn't it wasn't just
know, it wasn't it wasn't just unsolicited, but a friend came to me for
unsolicited, but a friend came to me for
unsolicited, but a friend came to me for advice and said, "Hey, you know, you do
advice and said, "Hey, you know, you do
advice and said, "Hey, you know, you do this business stuff. I've been thinking
this business stuff. I've been thinking
this business stuff. I've been thinking of, you know, doing this music thing."
of, you know, doing this music thing."
of, you know, doing this music thing." If your path to getting rich, if your
If your path to getting rich, if your
If your path to getting rich, if your path to making 10K a month is in an
path to making 10K a month is in an
path to making 10K a month is in an industry where you have to be a massive
industry where you have to be a massive
industry where you have to be a massive extreme outlier to make it work, I
extreme outlier to make it work, I
extreme outlier to make it work, I generally advise against it because
generally advise against it because
generally advise against it because ideally, we want a strategy that gets us
ideally, we want a strategy that gets us
ideally, we want a strategy that gets us to our goal of $10,000 a month or
to our goal of $10,000 a month or
to our goal of $10,000 a month or whatever the goal is. We want a strategy
whatever the goal is. We want a strategy
whatever the goal is. We want a strategy that relies on luck as little as
that relies on luck as little as
that relies on luck as little as possible. Everything relies on luck to
possible. Everything relies on luck to
possible. Everything relies on luck to some extent. But if Sahel had said,
some extent. But if Sahel had said,
some extent. But if Sahel had said, "Man, I have no experience in acting,
"Man, I have no experience in acting,
"Man, I have no experience in acting, but I'm going to become a professional
but I'm going to become a professional
but I'm going to become a professional actor and try and star in the next
actor and try and star in the next
actor and try and star in the next Marvel movie." It's like, "Bro, it's
Marvel movie." It's like, "Bro, it's
Marvel movie." It's like, "Bro, it's probably not going to happen." If he'd
probably not going to happen." If he'd
probably not going to happen." If he'd said, "Oh my god, HBO have a new Harry
said, "Oh my god, HBO have a new Harry
said, "Oh my god, HBO have a new Harry Potter show coming out, and I'm going to
Potter show coming out, and I'm going to
Potter show coming out, and I'm going to try and audition for Professor Snape or
try and audition for Professor Snape or
try and audition for Professor Snape or whatever." I'm going to be like, "Bro,
whatever." I'm going to be like, "Bro,
whatever." I'm going to be like, "Bro, it's probably not going to happen." That
it's probably not going to happen." That
it's probably not going to happen." That should not be a strategy that you follow
should not be a strategy that you follow
should not be a strategy that you follow to try and get rich if your goal is to
to try and get rich if your goal is to
to try and get rich if your goal is to make 10,000 a month within 12 months.
make 10,000 a month within 12 months.
make 10,000 a month within 12 months. Thankfully, our two other friends, Sam
Thankfully, our two other friends, Sam
Thankfully, our two other friends, Sam and Nate, agreed and we've kind of said
and Nate, agreed and we've kind of said
and Nate, agreed and we've kind of said like, "Yeah, Sahel, you know, this this
like, "Yeah, Sahel, you know, this this
like, "Yeah, Sahel, you know, this this music thing is it's kind of hard to make
music thing is it's kind of hard to make
music thing is it's kind of hard to make money as a musician. Like, what about we
money as a musician. Like, what about we
money as a musician. Like, what about we think of something else?" And so then,
think of something else?" And so then,
think of something else?" And so then, Sahel said to me, "Okay, Ollie, you
Sahel said to me, "Okay, Ollie, you
Sahel said to me, "Okay, Ollie, you know, you've quit your job to build this
know, you've quit your job to build this
know, you've quit your job to build this business and you're making millions kind
business and you're making millions kind
business and you're making millions kind of thing. What would you do if you were
of thing. What would you do if you were
of thing. What would you do if you were in my shoes?" And I said to him, "Look,
in my shoes?" And I said to him, "Look,
in my shoes?" And I said to him, "Look, I don't know, but I have some reading
I don't know, but I have some reading
I don't know, but I have some reading for you to do. You should just read
for you to do. You should just read
for you to do. You should just read these three books." And I gave him three
these three books." And I gave him three
these three books." And I gave him three book recommendations.
The three books were books I've talked
The three books were books I've talked about on the channel repeatedly.
about on the channel repeatedly.
about on the channel repeatedly. Firstly, The Millionaire Fast Lane by MJ
Firstly, The Millionaire Fast Lane by MJ
Firstly, The Millionaire Fast Lane by MJ DeMarco. Incredible book. Secondly, $100
DeMarco. Incredible book. Secondly, $100
DeMarco. Incredible book. Secondly, $100 million Office by Alex Moszi. Incredible
million Office by Alex Moszi. Incredible
million Office by Alex Moszi. Incredible book. And thirdly, com secrets by
book. And thirdly, com secrets by
book. And thirdly, com secrets by Russell Brunson. Absolutely incredible
Russell Brunson. Absolutely incredible
Russell Brunson. Absolutely incredible book. We discussed learning from the
book. We discussed learning from the
book. We discussed learning from the best in this world of entrepreneurship.
best in this world of entrepreneurship.
best in this world of entrepreneurship. And you gave me some book suggestions to
And you gave me some book suggestions to
And you gave me some book suggestions to go and do my homework on before I commit
go and do my homework on before I commit
go and do my homework on before I commit to this life of a music career, right?
to this life of a music career, right?
to this life of a music career, right? Um, and I think two good recommendations
Um, and I think two good recommendations
Um, and I think two good recommendations from that. So, there was the millionaire
from that. So, there was the millionaire
from that. So, there was the millionaire fast lane and that one really changed my
fast lane and that one really changed my
fast lane and that one really changed my life. And the second one was $100
life. And the second one was $100
life. And the second one was $100 million offers. Got one right there.
million offers. Got one right there.
million offers. Got one right there. Nice. Got one right there. You can hold
Nice. Got one right there. You can hold
Nice. Got one right there. You can hold this up.
this up.
this up. It's like we planned this, but like that
It's like we planned this, but like that
It's like we planned this, but like that was actually complete coincidence.
was actually complete coincidence.
was actually complete coincidence. Nice. Yeah. So the first one was the
Nice. Yeah. So the first one was the
Nice. Yeah. So the first one was the millionaire fast lane and that was um
millionaire fast lane and that was um
millionaire fast lane and that was um kind of a big mindset change because it
kind of a big mindset change because it
kind of a big mindset change because it really puts into perspective you know
really puts into perspective you know
really puts into perspective you know most people are in this kind of slow
most people are in this kind of slow
most people are in this kind of slow growth lane where you're developing your
growth lane where you're developing your
growth lane where you're developing your wealth over 40 year 50 year career and
wealth over 40 year 50 year career and
wealth over 40 year 50 year career and that's not really the way people get
that's not really the way people get
that's not really the way people get rich and the second one was $100 million
rich and the second one was $100 million
rich and the second one was $100 million offers by Alex Hormosi and that one is
offers by Alex Hormosi and that one is
offers by Alex Hormosi and that one is all about you know how do you find the
all about you know how do you find the
all about you know how do you find the right market to build a product in. How
right market to build a product in. How
right market to build a product in. How do you market that offer that you come
do you market that offer that you come
do you market that offer that you come up with? And that really helped me think
up with? And that really helped me think
up with? And that really helped me think about, you know, what kind of project I
about, you know, what kind of project I
about, you know, what kind of project I should be working on. So, yeah, I think
should be working on. So, yeah, I think
should be working on. So, yeah, I think those two really brought a mindset shift
those two really brought a mindset shift
those two really brought a mindset shift for me. Okay, nice. Uh, I want to try
for me. Okay, nice. Uh, I want to try
for me. Okay, nice. Uh, I want to try and double click on this. So, you
and double click on this. So, you
and double click on this. So, you messaged me or something after the fact
messaged me or something after the fact
messaged me or something after the fact being like, "Man, I've just read The
being like, "Man, I've just read The
being like, "Man, I've just read The Millionaire Fast Lane. I can never go
Millionaire Fast Lane. I can never go
Millionaire Fast Lane. I can never go back to a day job ever again." Why did
back to a day job ever again." Why did
back to a day job ever again." Why did you say, "I've just read The Millionaire
you say, "I've just read The Millionaire
you say, "I've just read The Millionaire Fast Lane and I can never go back to a
Fast Lane and I can never go back to a
Fast Lane and I can never go back to a day job ever again." Okay, so this book
day job ever again." Okay, so this book
day job ever again." Okay, so this book really puts into perspective how people
really puts into perspective how people
really puts into perspective how people grow their wealth. The kind of illusion
grow their wealth. The kind of illusion
grow their wealth. The kind of illusion I was under is that you can take any any
I was under is that you can take any any
I was under is that you can take any any hobby that you have or any, you know,
hobby that you have or any, you know,
hobby that you have or any, you know, anything you want to work on and do that
anything you want to work on and do that
anything you want to work on and do that for a long enough time, invest your
for a long enough time, invest your
for a long enough time, invest your savings, and you will you're guaranteed
savings, and you will you're guaranteed
savings, and you will you're guaranteed success if you do that for long enough,
success if you do that for long enough,
success if you do that for long enough, right? But like you read this book and
right? But like you read this book and
right? But like you read this book and it tells you wait hold on there are
it tells you wait hold on there are
it tells you wait hold on there are three lanes of life. There's the
three lanes of life. There's the
three lanes of life. There's the sidewalk, there's a slow lane, there's
sidewalk, there's a slow lane, there's
sidewalk, there's a slow lane, there's the fast lane. And it's only in the fast
the fast lane. And it's only in the fast
the fast lane. And it's only in the fast lane where you get leverage. You divorce
lane where you get leverage. You divorce
lane where you get leverage. You divorce your time from wealth and you really
your time from wealth and you really
your time from wealth and you really kind of grow grow your wealth much more
kind of grow grow your wealth much more
kind of grow grow your wealth much more quickly than you would in like investing
quickly than you would in like investing
quickly than you would in like investing in the stock market, compounding over
in the stock market, compounding over
in the stock market, compounding over time, that kind of thing. And once I
time, that kind of thing. And once I
time, that kind of thing. And once I went through that, I was like, this this
went through that, I was like, this this
went through that, I was like, this this path that I've been on is does not align
path that I've been on is does not align
path that I've been on is does not align with the outcomes I want in life. You
with the outcomes I want in life. You
with the outcomes I want in life. You know, it's that thing around if you're
know, it's that thing around if you're
know, it's that thing around if you're not getting the outcomes you want, you
not getting the outcomes you want, you
not getting the outcomes you want, you need to change what you're doing. And
need to change what you're doing. And
need to change what you're doing. And for me, this was the change. And yeah, I
for me, this was the change. And yeah, I
for me, this was the change. And yeah, I did message you right after that saying,
did message you right after that saying,
did message you right after that saying, "Mate, I cannot go back to my job after
"Mate, I cannot go back to my job after
"Mate, I cannot go back to my job after reading this book because yeah, it it
reading this book because yeah, it it
reading this book because yeah, it it just feels like now that I know that
just feels like now that I know that
just feels like now that I know that there's a better way or like now I know
there's a better way or like now I know
there's a better way or like now I know there's a path to where I want to get,
there's a path to where I want to get,
there's a path to where I want to get, why would I go to what I've been doing
why would I go to what I've been doing
why would I go to what I've been doing before?"
before?"
before?" I have recommended The Million Fast Lane
I have recommended The Million Fast Lane
I have recommended The Million Fast Lane to a lot of people on the YouTube
to a lot of people on the YouTube
to a lot of people on the YouTube channel. I would say less than 1% have
channel. I would say less than 1% have
channel. I would say less than 1% have read the book. Um, I think a lot of
read the book. Um, I think a lot of
read the book. Um, I think a lot of people a just don't read and b are
people a just don't read and b are
people a just don't read and b are turned off by the title. What would you
turned off by the title. What would you
turned off by the title. What would you say to those people that are that want
say to those people that are that want
say to those people that are that want to get rich but refuse to read the
to get rich but refuse to read the
to get rich but refuse to read the millionaire fast lane?
you got to take some action to get where
you got to take some action to get where you want to be. And I think reading a
you want to be. And I think reading a
you want to be. And I think reading a book is like step one on that ladder.
book is like step one on that ladder.
book is like step one on that ladder. Like it's the is the least you can do.
Like it's the is the least you can do.
Like it's the is the least you can do. So I think if you're genuinely serious
So I think if you're genuinely serious
So I think if you're genuinely serious about about getting to that kind of
about about getting to that kind of
about about getting to that kind of outcome of uh of being wealthy or you
outcome of uh of being wealthy or you
outcome of uh of being wealthy or you know being successful in life whatever
know being successful in life whatever
know being successful in life whatever that means to you then you you have to
that means to you then you you have to
that means to you then you you have to you have to do the homework. You have to
you have to do the homework. You have to
you have to do the homework. You have to read into you know how how do you even
read into you know how how do you even
read into you know how how do you even get there. If you don't even have the
get there. If you don't even have the
get there. If you don't even have the information on how you would get to your
information on how you would get to your
information on how you would get to your outcome then there's no way it's going
outcome then there's no way it's going
outcome then there's no way it's going to work right. You have to be incredibly
to work right. You have to be incredibly
to work right. You have to be incredibly lucky for it to work out without knowing
lucky for it to work out without knowing
lucky for it to work out without knowing the path you're going on. Nice. Yeah, I
the path you're going on. Nice. Yeah, I
the path you're going on. Nice. Yeah, I agree. So, you mentioned that the
agree. So, you mentioned that the
agree. So, you mentioned that the outcome you wanted wasn't aligned with
outcome you wanted wasn't aligned with
outcome you wanted wasn't aligned with the path that you were on. What was the
the path that you were on. What was the
the path that you were on. What was the outcome you wanted? What was your dream
outcome you wanted? What was your dream
outcome you wanted? What was your dream at the time? Yeah, the dream was, you
at the time? Yeah, the dream was, you
at the time? Yeah, the dream was, you know, be a hot shot entrepreneur kind of
know, be a hot shot entrepreneur kind of
know, be a hot shot entrepreneur kind of thing with with a big business or
thing with with a big business or
thing with with a big business or portfolio of businesses just kind of um
portfolio of businesses just kind of um
portfolio of businesses just kind of um running a company, making products,
running a company, making products,
running a company, making products, bringing value to lots and lots of
bringing value to lots and lots of
bringing value to lots and lots of people. That was the kind of image I had
people. That was the kind of image I had
people. That was the kind of image I had in mind. I think deep down I always knew
in mind. I think deep down I always knew
in mind. I think deep down I always knew I would go down the entrepreneurial
I would go down the entrepreneurial
I would go down the entrepreneurial journey at some point, but I think by
journey at some point, but I think by
journey at some point, but I think by the time I quit my job, I kind of lost
the time I quit my job, I kind of lost
the time I quit my job, I kind of lost the I had the idea of that outcome in
the I had the idea of that outcome in
the I had the idea of that outcome in mind, but I didn't really know how to
mind, but I didn't really know how to
mind, but I didn't really know how to get there. The how to get there at the
get there. The how to get there at the
get there. The how to get there at the time was just pick something to work on
time was just pick something to work on
time was just pick something to work on and work really hard and eventually you
and work really hard and eventually you
and work really hard and eventually you will get there. It was kind of vague
will get there. It was kind of vague
will get there. It was kind of vague beyond that. Whereas um actually doing
beyond that. Whereas um actually doing
beyond that. Whereas um actually doing the research and reading books like this
the research and reading books like this
the research and reading books like this I think really brings out the okay so
I think really brings out the okay so
I think really brings out the okay so what is step one what is step two what
what is step one what is step two what
what is step one what is step two what is step three and what are some key
is step three and what are some key
is step three and what are some key milestones you need to hit like this
milestones you need to hit like this
milestones you need to hit like this book millionaire fast lane talks about
book millionaire fast lane talks about
book millionaire fast lane talks about leverage and divorcing time from wealth
leverage and divorcing time from wealth
leverage and divorcing time from wealth and those are fundamental things for
and those are fundamental things for
and those are fundamental things for getting to the outcome that I wanted to
getting to the outcome that I wanted to
getting to the outcome that I wanted to get to. Um, and had I gone down the road
get to. Um, and had I gone down the road
get to. Um, and had I gone down the road of, you know, just working really hard
of, you know, just working really hard
of, you know, just working really hard at a music career or it could even be a
at a music career or it could even be a
at a music career or it could even be a software career, I don't think I would
software career, I don't think I would
software career, I don't think I would have gotten there without kind of
have gotten there without kind of
have gotten there without kind of embodying the principles mentioned in
embodying the principles mentioned in
embodying the principles mentioned in books like these. The really nice thing
books like these. The really nice thing
books like these. The really nice thing about books like these is that they give
about books like these is that they give
about books like these is that they give you a feel for the map. When you're
you a feel for the map. When you're
you a feel for the map. When you're trying to make money, when you're trying
trying to make money, when you're trying
trying to make money, when you're trying to start a business, unless you have a
to start a business, unless you have a
to start a business, unless you have a lot of experience in that, you just
lot of experience in that, you just
lot of experience in that, you just won't have a mental model for what's
won't have a mental model for what's
won't have a mental model for what's going on. It's like trying to navigate
going on. It's like trying to navigate
going on. It's like trying to navigate in the wilderness without knowing where
in the wilderness without knowing where
in the wilderness without knowing where you are. Having a sense of where you're
you are. Having a sense of where you're
you are. Having a sense of where you're trying to go, like I want to start a
trying to go, like I want to start a
trying to go, like I want to start a business that makes me rich or whatever,
business that makes me rich or whatever,
business that makes me rich or whatever, but just not knowing the path to get
but just not knowing the path to get
but just not knowing the path to get there. And in particular, The
there. And in particular, The
there. And in particular, The Millionaire Fast Lane is just it's just
Millionaire Fast Lane is just it's just
Millionaire Fast Lane is just it's just it's just sick. It's just it's a very
it's just sick. It's just it's a very
it's just sick. It's just it's a very click- baity title. I don't like how
click- baity title. I don't like how
click- baity title. I don't like how clickbait the title is, but it's the
clickbait the title is, but it's the
clickbait the title is, but it's the single best book I've ever read that
single best book I've ever read that
single best book I've ever read that just immediately gives you a firmware
just immediately gives you a firmware
just immediately gives you a firmware update on how to think about making
update on how to think about making
update on how to think about making money. And yeah, when read the book, he
money. And yeah, when read the book, he
money. And yeah, when read the book, he messaged me afterwards being like, you
messaged me afterwards being like, you
messaged me afterwards being like, you know, actually, do I have screenshot?
know, actually, do I have screenshot?
know, actually, do I have screenshot? Ah, I have the WhatsApp screenshot from
Ah, I have the WhatsApp screenshot from
Ah, I have the WhatsApp screenshot from back in the day from 19th of May 2023.
back in the day from 19th of May 2023.
back in the day from 19th of May 2023. By the way, I'm following through on the
By the way, I'm following through on the
By the way, I'm following through on the reading list. Just finished Millionaire
reading list. Just finished Millionaire
reading list. Just finished Millionaire Fast Lane starting $100 million offers.
Fast Lane starting $100 million offers.
Fast Lane starting $100 million offers. Good mindset shift. And then when we
Good mindset shift. And then when we
Good mindset shift. And then when we next hung out, he said to me that like
next hung out, he said to me that like
next hung out, he said to me that like now that he's read Millionaire Fast
now that he's read Millionaire Fast
now that he's read Millionaire Fast Lane, he could never go back to a day
Lane, he could never go back to a day
Lane, he could never go back to a day job ever again because he's now he now
job ever again because he's now he now
job ever again because he's now he now sees how making money actually works.
sees how making money actually works.
sees how making money actually works. All right, so at this point, Sahel is
All right, so at this point, Sahel is
All right, so at this point, Sahel is already ahead of 99% of people who try
already ahead of 99% of people who try
already ahead of 99% of people who try and make money because he has actually
and make money because he has actually
and make money because he has actually followed step number two to actually do
followed step number two to actually do
followed step number two to actually do the reading. And so finally, he's ready
the reading. And so finally, he's ready
the reading. And so finally, he's ready to actually launch his business after
to actually launch his business after
to actually launch his business after all of this prep work. And that brings
all of this prep work. And that brings
all of this prep work. And that brings us on to step number three, which is
us on to step number three, which is
us on to step number three, which is make a problem list. Yeah. So, at this
make a problem list. Yeah. So, at this
make a problem list. Yeah. So, at this time where I'd just quit my job and
time where I'd just quit my job and
time where I'd just quit my job and after a few weeks, I was itching to get
after a few weeks, I was itching to get
after a few weeks, I was itching to get working on something. I literally had a
working on something. I literally had a
working on something. I literally had a long list of dozens of ideas that could
long list of dozens of ideas that could
long list of dozens of ideas that could work out. And a lot of them had to do
work out. And a lot of them had to do
work out. And a lot of them had to do with my consulting background and kind
with my consulting background and kind
with my consulting background and kind of what problems I'd seen there with
of what problems I'd seen there with
of what problems I'd seen there with clients that we've worked with. And some
clients that we've worked with. And some
clients that we've worked with. And some of them have to do with, you know,
of them have to do with, you know,
of them have to do with, you know, software projects that I could work on.
software projects that I could work on.
software projects that I could work on. And uh that's a if you have a list of
And uh that's a if you have a list of
And uh that's a if you have a list of like 50 ideas, you need some kind of
like 50 ideas, you need some kind of
like 50 ideas, you need some kind of framework to figure out what is the
framework to figure out what is the
framework to figure out what is the right first idea to work on. And I used
right first idea to work on. And I used
right first idea to work on. And I used this book to cut that list uh short list
this book to cut that list uh short list
this book to cut that list uh short list down to six ideas. And the idea was that
down to six ideas. And the idea was that
down to six ideas. And the idea was that I would take this year out from work and
I would take this year out from work and
I would take this year out from work and I would do two months of work on each
I would do two months of work on each
I would do two months of work on each idea and kind of go down the list and
idea and kind of go down the list and
idea and kind of go down the list and you know if it doesn't work after 2
you know if it doesn't work after 2
you know if it doesn't work after 2 months then it's probably not going to
months then it's probably not going to
months then it's probably not going to work or you know it doesn't need to be
work or you know it doesn't need to be
work or you know it doesn't need to be making revenue but just show some
making revenue but just show some
making revenue but just show some promise after the two month mark and uh
promise after the two month mark and uh
promise after the two month mark and uh yeah if it doesn't work out by then just
yeah if it doesn't work out by then just
yeah if it doesn't work out by then just move on to the next one to the next one.
move on to the next one to the next one.
move on to the next one to the next one. And this book really helped me figure
And this book really helped me figure
And this book really helped me figure out what those six ideas were. Um, and
out what those six ideas were. Um, and
out what those six ideas were. Um, and this whole idea of like trying out a few
this whole idea of like trying out a few
this whole idea of like trying out a few ideas over a year. It's kind of inspired
ideas over a year. It's kind of inspired
ideas over a year. It's kind of inspired by one of the indie hacker people I
by one of the indie hacker people I
by one of the indie hacker people I follow is called Peter Levels. And his
follow is called Peter Levels. And his
follow is called Peter Levels. And his whole shik is that, you know, he picked
whole shik is that, you know, he picked
whole shik is that, you know, he picked out 12 things to do in a year. I think
out 12 things to do in a year. I think
out 12 things to do in a year. I think he called it like a year of startups
he called it like a year of startups
he called it like a year of startups where he did one startup a month. And a
where he did one startup a month. And a
where he did one startup a month. And a startup is just like, you know, a
startup is just like, you know, a
startup is just like, you know, a software project that people can buy
software project that people can buy
software project that people can buy something, right? Yeah. So I I kind of
something, right? Yeah. So I I kind of
something, right? Yeah. So I I kind of took that mentality. I thought a month
took that mentality. I thought a month
took that mentality. I thought a month was too short for me to properly build
was too short for me to properly build
was too short for me to properly build something. So I did like six ideas, two
something. So I did like six ideas, two
something. So I did like six ideas, two months each, one year. And this book
months each, one year. And this book
months each, one year. And this book really helped me figure out what those
really helped me figure out what those
really helped me figure out what those six were going to be. All right. So
six were going to be. All right. So
six were going to be. All right. So Sahil literally comes up with a list of
Sahil literally comes up with a list of
Sahil literally comes up with a list of 50 plus problems. And then he uses the
50 plus problems. And then he uses the
50 plus problems. And then he uses the framework in $100 million offers to
framework in $100 million offers to
framework in $100 million offers to narrow those 50 different problems down
narrow those 50 different problems down
narrow those 50 different problems down to the ones he actually wants to pursue.
to the ones he actually wants to pursue.
to the ones he actually wants to pursue. The list of problems that already is
The list of problems that already is
The list of problems that already is like more enlightened than most people I
like more enlightened than most people I
like more enlightened than most people I speak to who want to start a business.
speak to who want to start a business.
speak to who want to start a business. Um, how did you how did you realize that
Um, how did you how did you realize that
Um, how did you how did you realize that the way you build a business is by
the way you build a business is by
the way you build a business is by solving pro solving problems to the
solving pro solving problems to the
solving pro solving problems to the point that you made a list of like 50 of
point that you made a list of like 50 of
point that you made a list of like 50 of those ideas? Yeah, I think the the
those ideas? Yeah, I think the the
those ideas? Yeah, I think the the default especially if you're a coder or
default especially if you're a coder or
default especially if you're a coder or a developer or something like that. I I
a developer or something like that. I I
a developer or something like that. I I think the default is you come up with
think the default is you come up with
think the default is you come up with the solution first like you come up with
the solution first like you come up with
the solution first like you come up with a product and then you try to sell that
a product and then you try to sell that
a product and then you try to sell that product. And a lot of people up until
product. And a lot of people up until
product. And a lot of people up until that point haven't really thought about
that point haven't really thought about
that point haven't really thought about what problem they are solving or what
what problem they are solving or what
what problem they are solving or what users they are helping. Um so yeah
users they are helping. Um so yeah
users they are helping. Um so yeah reading books like these uh helped me
reading books like these uh helped me
reading books like these uh helped me change that mindset. And um another
change that mindset. And um another
change that mindset. And um another influence was the Indie Hackers podcast
influence was the Indie Hackers podcast
influence was the Indie Hackers podcast which uh I think you're a big fan of as
which uh I think you're a big fan of as
which uh I think you're a big fan of as well. Love it. Yeah. That's all about
well. Love it. Yeah. That's all about
well. Love it. Yeah. That's all about like getting indie hackers on on the
like getting indie hackers on on the
like getting indie hackers on on the podcast and asking them you know how did
podcast and asking them you know how did
podcast and asking them you know how did you come up with the idea and you know
you come up with the idea and you know
you come up with the idea and you know what were the big challenges and one of
what were the big challenges and one of
what were the big challenges and one of the big learnings for me from that was
the big learnings for me from that was
the big learnings for me from that was uh to actually go after problems rather
uh to actually go after problems rather
uh to actually go after problems rather than solutions. And if you have a
than solutions. And if you have a
than solutions. And if you have a painful problem in mind that you think
painful problem in mind that you think
painful problem in mind that you think you can solve, then yeah, you find the
you can solve, then yeah, you find the
you can solve, then yeah, you find the users, figure out a solution handinhand
users, figure out a solution handinhand
users, figure out a solution handinhand with the users and make sure it's
with the users and make sure it's
with the users and make sure it's something that people would actually pay
something that people would actually pay
something that people would actually pay for. That was my kind of mentality on
for. That was my kind of mentality on
for. That was my kind of mentality on focusing on problems rather than
focusing on problems rather than
focusing on problems rather than solutions. This is legit one of the
solutions. This is legit one of the
solutions. This is legit one of the commonest mistakes I see beginners who
commonest mistakes I see beginners who
commonest mistakes I see beginners who are trying to make money on the internet
are trying to make money on the internet
are trying to make money on the internet and start business and stuff make, which
and start business and stuff make, which
and start business and stuff make, which is that they don't start with the
is that they don't start with the
is that they don't start with the problems. The easy first step once
problems. The easy first step once
problems. The easy first step once you've done the reading is just start
you've done the reading is just start
you've done the reading is just start with the problems. Just make a list of
with the problems. Just make a list of
with the problems. Just make a list of all of the problems in your life, the
all of the problems in your life, the
all of the problems in your life, the lives of your friends, your family, your
lives of your friends, your family, your
lives of your friends, your family, your parents, your co-workers, your managers,
parents, your co-workers, your managers,
parents, your co-workers, your managers, your boss, and just make a problems list
your boss, and just make a problems list
your boss, and just make a problems list of every problem in someone else's life.
of every problem in someone else's life.
of every problem in someone else's life. And then you can use the framework that
And then you can use the framework that
And then you can use the framework that we're going to talk about in just a
we're going to talk about in just a
we're going to talk about in just a second to narrow those problems down.
second to narrow those problems down.
second to narrow those problems down. You just got to start with the problem.
You just got to start with the problem.
You just got to start with the problem. That's the thing. This was around 2022,
That's the thing. This was around 2022,
That's the thing. This was around 2022, 2023 and you know, COVID and hybrid
2023 and you know, COVID and hybrid
2023 and you know, COVID and hybrid working and stuff. One of the ideas I
working and stuff. One of the ideas I
working and stuff. One of the ideas I had on there was helping teams figure
had on there was helping teams figure
had on there was helping teams figure out who's in the office versus who's not
out who's in the office versus who's not
out who's in the office versus who's not in the office. like when you're doing
in the office. like when you're doing
in the office. like when you're doing hybrids so you can align days you're
hybrids so you can align days you're
hybrids so you can align days you're working and stuff. And for me using this
working and stuff. And for me using this
working and stuff. And for me using this framework that was a bad idea because
framework that was a bad idea because
framework that was a bad idea because it's not a painful problem that you're
it's not a painful problem that you're
it's not a painful problem that you're solving, right? It's a you could write a
solving, right? It's a you could write a
solving, right? It's a you could write a tool like you could write a make a
tool like you could write a make a
tool like you could write a make a website to solve that particular issue
website to solve that particular issue
website to solve that particular issue but it's not a painful problem like no
but it's not a painful problem like no
but it's not a painful problem like no one cares like you can just message each
one cares like you can just message each
one cares like you can just message each other and find out who's in the office
other and find out who's in the office
other and find out who's in the office and who's not, right? So yeah, I think
and who's not, right? So yeah, I think
and who's not, right? So yeah, I think it really helps rule out things that you
it really helps rule out things that you
it really helps rule out things that you in your gut you could think, oh, it
in your gut you could think, oh, it
in your gut you could think, oh, it could be helpful to someone if I find
could be helpful to someone if I find
could be helpful to someone if I find the right user, but um it helps you kind
the right user, but um it helps you kind
the right user, but um it helps you kind of frame the things you're working on
of frame the things you're working on
of frame the things you're working on based on the problems you are solving,
based on the problems you are solving,
based on the problems you are solving, which I think is a better way to go
which I think is a better way to go
which I think is a better way to go about it. All right, so at this point, I
about it. All right, so at this point, I
about it. All right, so at this point, I asked Sahel, what were the things on his
asked Sahel, what were the things on his
asked Sahel, what were the things on his list of problems? And so in this next
list of problems? And so in this next
list of problems? And so in this next bit of the video, he's going to go
bit of the video, he's going to go
bit of the video, he's going to go through his problems list. This might be
through his problems list. This might be
through his problems list. This might be a boring segment of the video. If you're
a boring segment of the video. If you're
a boring segment of the video. If you're looking for like some cheat codes and
looking for like some cheat codes and
looking for like some cheat codes and hacks and stuff, this might be kind of
hacks and stuff, this might be kind of
hacks and stuff, this might be kind of boring, but we're going to keep it in
boring, but we're going to keep it in
boring, but we're going to keep it in because there there's timestamps if you
because there there's timestamps if you
because there there's timestamps if you really want to skip around. But I I
really want to skip around. But I I
really want to skip around. But I I think like this nuts and boltsy stuff of
think like this nuts and boltsy stuff of
think like this nuts and boltsy stuff of the early days of starting a business
the early days of starting a business
the early days of starting a business where you see how someone is thinking
where you see how someone is thinking
where you see how someone is thinking about ideas and things like that, this
about ideas and things like that, this
about ideas and things like that, this is the stuff that I wish I'd had when I
is the stuff that I wish I'd had when I
is the stuff that I wish I'd had when I was first starting a business because I
was first starting a business because I
was first starting a business because I just made I just I just I just didn't
just made I just I just I just didn't
just made I just I just I just didn't know what the process even vaguely
know what the process even vaguely
know what the process even vaguely looked like. And so I'm hoping that for
looked like. And so I'm hoping that for
looked like. And so I'm hoping that for you by hearing Sahel talk about what his
you by hearing Sahel talk about what his
you by hearing Sahel talk about what his problems were. Some of them are cringe,
problems were. Some of them are cringe,
problems were. Some of them are cringe, some of them are boring, some of them
some of them are boring, some of them
some of them are boring, some of them don't make any sense as business ideas,
don't make any sense as business ideas,
don't make any sense as business ideas, but you'll you'll get a feel for what a
but you'll you'll get a feel for what a
but you'll you'll get a feel for what a problems list could look like. And so
problems list could look like. And so
problems list could look like. And so hopefully by seeing this, you'll be able
hopefully by seeing this, you'll be able
hopefully by seeing this, you'll be able to apply it to your own life to start
to apply it to your own life to start
to apply it to your own life to start your own business and get rich and all
your own business and get rich and all
your own business and get rich and all of the stuff that you would like to do.
of the stuff that you would like to do.
of the stuff that you would like to do. Can you remember slash do you have to
Can you remember slash do you have to
Can you remember slash do you have to hand this long list like what else was
hand this long list like what else was
hand this long list like what else was on the what else was on the list? Nice.
on the what else was on the list? Nice.
on the what else was on the list? Nice. Let's see. And would you be open to uh
Let's see. And would you be open to uh
Let's see. And would you be open to uh open sourcing this if we stick it in a
open sourcing this if we stick it in a
open sourcing this if we stick it in a Google doc and share it with the
Google doc and share it with the
Google doc and share it with the audience? Uh yeah, sure. Great. There
audience? Uh yeah, sure. Great. There
audience? Uh yeah, sure. Great. There will be a link down below everyone if
will be a link down below everyone if
will be a link down below everyone if you want to grab Mr. Hail's Google doc
you want to grab Mr. Hail's Google doc
you want to grab Mr. Hail's Google doc of business ideas of which 44 of them
of business ideas of which 44 of them
of business ideas of which 44 of them were bad and six of them were
were bad and six of them were
were bad and six of them were reasonable. So what sort of stuff is on
reasonable. So what sort of stuff is on
reasonable. So what sort of stuff is on the list? So uh a lot of people are like
the list? So uh a lot of people are like
the list? So uh a lot of people are like okay I want to start a business cuz I
okay I want to start a business cuz I
okay I want to start a business cuz I want to make money and be free and blah
want to make money and be free and blah
want to make money and be free and blah blah blah blah blah blah and I'm just
blah blah blah blah blah and I'm just
blah blah blah blah blah and I'm just sort of waiting for the perfect idea.
sort of waiting for the perfect idea.
sort of waiting for the perfect idea. How did you think about that and like
How did you think about that and like
How did you think about that and like when did you start writing down this
when did you start writing down this
when did you start writing down this sort of list of problems? I started
sort of list of problems? I started
sort of list of problems? I started about a few months before I quit my job.
about a few months before I quit my job.
about a few months before I quit my job. As soon as I was thinking ahead to the
As soon as I was thinking ahead to the
As soon as I was thinking ahead to the time where I would be working on my own
time where I would be working on my own
time where I would be working on my own business in terms of figuring out, you
business in terms of figuring out, you
business in terms of figuring out, you know, what is a good problem to solve
know, what is a good problem to solve
know, what is a good problem to solve versus not. It was mainly inspired by my
versus not. It was mainly inspired by my
versus not. It was mainly inspired by my experience in, you know, my own job,
experience in, you know, my own job,
experience in, you know, my own job, speaking to people at work, outside of
speaking to people at work, outside of
speaking to people at work, outside of work. Like people will always be, you
work. Like people will always be, you
work. Like people will always be, you know, complaining about something or
know, complaining about something or
know, complaining about something or other. you can kind of lean into that
other. you can kind of lean into that
other. you can kind of lean into that and be like, "Oh, this one kind of
and be like, "Oh, this one kind of
and be like, "Oh, this one kind of client I met at this uh, you know,
client I met at this uh, you know,
client I met at this uh, you know, consulting case was complaining how they
consulting case was complaining how they
consulting case was complaining how they have difficulty, you know, using Excel
have difficulty, you know, using Excel
have difficulty, you know, using Excel on Mac because, you know, all the
on Mac because, you know, all the
on Mac because, you know, all the shortcuts don't work." Like, could that
shortcuts don't work." Like, could that
shortcuts don't work." Like, could that be a problem I can solve with something
be a problem I can solve with something
be a problem I can solve with something that, you know, converts the shortcuts
that, you know, converts the shortcuts
that, you know, converts the shortcuts from Windows to Mac? Like, it's a it's a
from Windows to Mac? Like, it's a it's a
from Windows to Mac? Like, it's a it's a silly idea, but, you know, that kind of
silly idea, but, you know, that kind of
silly idea, but, you know, that kind of uh thing of you get people complaining
uh thing of you get people complaining
uh thing of you get people complaining and just kind of listen out, keep an air
and just kind of listen out, keep an air
and just kind of listen out, keep an air out for those ideas. And if you don't
out for those ideas. And if you don't
out for those ideas. And if you don't have anything in mind, um, like honestly
have anything in mind, um, like honestly
have anything in mind, um, like honestly just go back and reflect on
just go back and reflect on
just go back and reflect on conversations you've had in the in the
conversations you've had in the in the
conversations you've had in the in the last few months. I'm sure that you will
last few months. I'm sure that you will
last few months. I'm sure that you will definitely have heard some some ideas
definitely have heard some some ideas
definitely have heard some some ideas like this. And if you're still stuck,
like this. And if you're still stuck,
like this. And if you're still stuck, like one one thing people do is just go
like one one thing people do is just go
like one one thing people do is just go down forums like Reddit where people are
down forums like Reddit where people are
down forums like Reddit where people are complaining about software bugs or, you
complaining about software bugs or, you
complaining about software bugs or, you know, issues they have in their
know, issues they have in their
know, issues they have in their day-to-day and you'll just find so many
day-to-day and you'll just find so many
day-to-day and you'll just find so many ideas out there. There's no shortage of
ideas out there. There's no shortage of
ideas out there. There's no shortage of problems to solve. Nice. Can we go
problems to solve. Nice. Can we go
problems to solve. Nice. Can we go through your problems problems list?
through your problems problems list?
through your problems problems list? Okay, so I have this notion doc called
Okay, so I have this notion doc called
Okay, so I have this notion doc called problems to solve. And um yeah, looking
problems to solve. And um yeah, looking
problems to solve. And um yeah, looking through this uh it's kind of funny how
through this uh it's kind of funny how
through this uh it's kind of funny how silly some of these look. Now there's
silly some of these look. Now there's
silly some of these look. Now there's this thing around slow processes in big
this thing around slow processes in big
this thing around slow processes in big companies, lots of bureaucracy. How can
companies, lots of bureaucracy. How can
companies, lots of bureaucracy. How can you like train people on figuring out
you like train people on figuring out
you like train people on figuring out what's a reversible decision versus not?
what's a reversible decision versus not?
what's a reversible decision versus not? And uh it's kind of like corporate
And uh it's kind of like corporate
And uh it's kind of like corporate training kind of thing. this thing
training kind of thing. this thing
training kind of thing. this thing around company culture, team building
around company culture, team building
around company culture, team building events, consulting companies do it
events, consulting companies do it
events, consulting companies do it really well because it's important. It's
really well because it's important. It's
really well because it's important. It's kind of the work hard, play hard
kind of the work hard, play hard
kind of the work hard, play hard culture. You have to know how to
culture. You have to know how to
culture. You have to know how to re-energize your team. So that kind of
re-energize your team. So that kind of
re-energize your team. So that kind of thing could be brought to other
thing could be brought to other
thing could be brought to other companies. There's the hybrid working in
companies. There's the hybrid working in
companies. There's the hybrid working in office days ideas. Uh there's
office days ideas. Uh there's
office days ideas. Uh there's inconsistent settings between different
inconsistent settings between different
inconsistent settings between different video call programs like Zoom, Teams,
video call programs like Zoom, Teams,
video call programs like Zoom, Teams, Google. How can we sync those? There's
Google. How can we sync those? There's
Google. How can we sync those? There's something around coaching people for
something around coaching people for
something around coaching people for their case interviews for consulting.
their case interviews for consulting.
their case interviews for consulting. There's something about just generally
There's something about just generally
There's something about just generally being more productive at at work if you
being more productive at at work if you
being more productive at at work if you know what shortcuts you can use. Like
know what shortcuts you can use. Like
know what shortcuts you can use. Like not enough people I always get annoyed
not enough people I always get annoyed
not enough people I always get annoyed when people are like going to their
when people are like going to their
when people are like going to their mouse to do silly things like simple
mouse to do silly things like simple
mouse to do silly things like simple things that I know the shortcuts for. So
things that I know the shortcuts for. So
things that I know the shortcuts for. So something like small app that can just
something like small app that can just
something like small app that can just tell you train you in the shortcuts or
tell you train you in the shortcuts or
tell you train you in the shortcuts or hotkeys over time. uh there's this
hotkeys over time. uh there's this
hotkeys over time. uh there's this category of uh ideas where what works
category of uh ideas where what works
category of uh ideas where what works well elsewhere like in the US that I
well elsewhere like in the US that I
well elsewhere like in the US that I could bring to another geography um
could bring to another geography um
could bring to another geography um that's kind of one category of ideas
that's kind of one category of ideas
that's kind of one category of ideas where it's like uh there's this company
where it's like uh there's this company
where it's like uh there's this company in the US called Crave which does uh
in the US called Crave which does uh
in the US called Crave which does uh warm cookies on demand and this idea of
warm cookies on demand and this idea of
warm cookies on demand and this idea of uh yeah can you just have a cookies
uh yeah can you just have a cookies
uh yeah can you just have a cookies coming in 15inut kind of service. Um,
coming in 15inut kind of service. Um,
coming in 15inut kind of service. Um, this is really good, by the way. This is
this is really good, by the way. This is
this is really good, by the way. This is like sake, please keep going. Just like,
like sake, please keep going. Just like,
like sake, please keep going. Just like, especially if the ideas are bad. Like,
especially if the ideas are bad. Like,
especially if the ideas are bad. Like, it's I think it's so helpful for people
it's I think it's so helpful for people
it's I think it's so helpful for people to see like what the process of coming
to see like what the process of coming
to see like what the process of coming up with a video with a with with an idea
up with a video with a with with an idea
up with a video with a with with an idea actually looks like narrowing down from
actually looks like narrowing down from
actually looks like narrowing down from 50 randomass things to like six and then
50 randomass things to like six and then
50 randomass things to like six and then and then down to one. Nice. So, this is
and then down to one. Nice. So, this is
and then down to one. Nice. So, this is good. I I can sense you're sort of
good. I I can sense you're sort of
good. I I can sense you're sort of cringing as you're reading this, but
cringing as you're reading this, but
cringing as you're reading this, but like I I guarantee this this will be
like I I guarantee this this will be
like I I guarantee this this will be useful for the people watching. Nice.
useful for the people watching. Nice.
useful for the people watching. Nice. There's this thing called um Insta work
There's this thing called um Insta work
There's this thing called um Insta work which was doing it was connecting
which was doing it was connecting
which was doing it was connecting businesses to gig workers for anything.
businesses to gig workers for anything.
businesses to gig workers for anything. There's a delivery type business like
There's a delivery type business like
There's a delivery type business like offer Amazon like fast next day delivery
offer Amazon like fast next day delivery
offer Amazon like fast next day delivery but for any business kind of thing.
but for any business kind of thing.
but for any business kind of thing. There is a I think someone did this in
There is a I think someone did this in
There is a I think someone did this in Canada where they bought a large amount
Canada where they bought a large amount
Canada where they bought a large amount of land for very cheap and then sold
of land for very cheap and then sold
of land for very cheap and then sold bits of it as a novelty thing that you
bits of it as a novelty thing that you
bits of it as a novelty thing that you know how you can buy things like a small
know how you can buy things like a small
know how you can buy things like a small piece of land on the moon. Yeah. It's
piece of land on the moon. Yeah. It's
piece of land on the moon. Yeah. It's like that kind of idea.
like that kind of idea.
like that kind of idea. Then from I think this is from a podcast
Then from I think this is from a podcast
Then from I think this is from a podcast where someone called Shapiro was on and
where someone called Shapiro was on and
where someone called Shapiro was on and was uh talking about four categories of
was uh talking about four categories of
was uh talking about four categories of ideas uh problems you can solve like one
ideas uh problems you can solve like one
ideas uh problems you can solve like one is making an annoying task five times
is making an annoying task five times
is making an annoying task five times easier. So or feel like magic. So
easier. So or feel like magic. So
easier. So or feel like magic. So something like Zapier Zapier uh is kind
something like Zapier Zapier uh is kind
something like Zapier Zapier uh is kind of saving people work in connecting
of saving people work in connecting
of saving people work in connecting services together. Web flow is helping
services together. Web flow is helping
services together. Web flow is helping people make um websites. So what
people make um websites. So what
people make um websites. So what annoying tasks do people face? The ideas
annoying tasks do people face? The ideas
annoying tasks do people face? The ideas in this category are like for small and
in this category are like for small and
in this category are like for small and medium businesses, their online presence
medium businesses, their online presence
medium businesses, their online presence is usually not good unless the owner is
is usually not good unless the owner is
is usually not good unless the owner is techsavvy or they've engaged some kind
techsavvy or they've engaged some kind
techsavvy or they've engaged some kind of agency. So could there be a marketing
of agency. So could there be a marketing
of agency. So could there be a marketing agency that's like super cheap formemes
agency that's like super cheap formemes
agency that's like super cheap formemes to do on mass? There's keeping in touch
to do on mass? There's keeping in touch
to do on mass? There's keeping in touch with friends as you move to different
with friends as you move to different
with friends as you move to different cities. How do you kind of keep that
cities. How do you kind of keep that
cities. How do you kind of keep that connection? There's uh something around
connection? There's uh something around
connection? There's uh something around um you know finding a place to work
um you know finding a place to work
um you know finding a place to work that's amunable to you having a laptop
that's amunable to you having a laptop
that's amunable to you having a laptop because sometimes cafes don't like it if
because sometimes cafes don't like it if
because sometimes cafes don't like it if you just sit in a cafe with your laptop
you just sit in a cafe with your laptop
you just sit in a cafe with your laptop for hours right there's this uh
for hours right there's this uh
for hours right there's this uh presentation toolkit kind of how do you
presentation toolkit kind of how do you
presentation toolkit kind of how do you make people better presenters cuz that
make people better presenters cuz that
make people better presenters cuz that that was a big part of the job in my
that was a big part of the job in my
that was a big part of the job in my consulting life there's thing around
consulting life there's thing around
consulting life there's thing around domestic work like house work cleaning
domestic work like house work cleaning
domestic work like house work cleaning ironing is there some service to help
ironing is there some service to help
ironing is there some service to help with that and then there's this cy
with that and then there's this cy
with that and then there's this cy category called the BS parts of a
category called the BS parts of a
category called the BS parts of a corporate job like doing expenses or
corporate job like doing expenses or
corporate job like doing expenses or long meetings, how can you shorten those
long meetings, how can you shorten those
long meetings, how can you shorten those or get rid of those? Sometimes you don't
or get rid of those? Sometimes you don't
or get rid of those? Sometimes you don't ramp up to the job as quickly as you
ramp up to the job as quickly as you
ramp up to the job as quickly as you want. So, some kind of learning and
want. So, some kind of learning and
want. So, some kind of learning and development platform where like if
development platform where like if
development platform where like if you're in finance, your company gets you
you're in finance, your company gets you
you're in finance, your company gets you a subscription to it and then you spend
a subscription to it and then you spend
a subscription to it and then you spend a couple hours a week just developing
a couple hours a week just developing
a couple hours a week just developing your finance skills. There's the hybrid
your finance skills. There's the hybrid
your finance skills. There's the hybrid working idea again, having to figure out
working idea again, having to figure out
working idea again, having to figure out food like Hule does, like delivery of
food like Hule does, like delivery of
food like Hule does, like delivery of meal plans. Is there a good meal plan
meal plans. Is there a good meal plan
meal plans. Is there a good meal plan thing? Can I come up with a better
thing? Can I come up with a better
thing? Can I come up with a better system than what exists? And by the way,
system than what exists? And by the way,
system than what exists? And by the way, one of the ideas from the millionaire
one of the ideas from the millionaire
one of the ideas from the millionaire fast lane here is that most of these
fast lane here is that most of these
fast lane here is that most of these things there are companies already doing
things there are companies already doing
things there are companies already doing it. These are not new ideas. But just
it. These are not new ideas. But just
it. These are not new ideas. But just because there are competitors doesn't
because there are competitors doesn't
because there are competitors doesn't mean that you shy away from the idea. I
mean that you shy away from the idea. I
mean that you shy away from the idea. I think the quote from that book is don't
think the quote from that book is don't
think the quote from that book is don't go for the big idea, go for the big
go for the big idea, go for the big
go for the big idea, go for the big execution. So it's all about execution
execution. So it's all about execution
execution. So it's all about execution in the end, right? Should I keep going
in the end, right? Should I keep going
in the end, right? Should I keep going please? Yeah. Right. There's something
please? Yeah. Right. There's something
please? Yeah. Right. There's something around small businesses getting
around small businesses getting
around small businesses getting analytics or insights about their
analytics or insights about their
analytics or insights about their customers like uh if it's a physical
customers like uh if it's a physical
customers like uh if it's a physical business then how many people are coming
business then how many people are coming
business then how many people are coming in and when uh so that they can figure
in and when uh so that they can figure
in and when uh so that they can figure out you know what's selling the most. Is
out you know what's selling the most. Is
out you know what's selling the most. Is there like a 8020 they can do on what
there like a 8020 they can do on what
there like a 8020 they can do on what items they're selling and you know not
items they're selling and you know not
items they're selling and you know not not order as much in stock that kind of
not order as much in stock that kind of
not order as much in stock that kind of thing. Um if if it's a digital business
thing. Um if if it's a digital business
thing. Um if if it's a digital business then h how much traffic are they
then h how much traffic are they
then h how much traffic are they getting? Can you increase it or can you
getting? Can you increase it or can you
getting? Can you increase it or can you monetize the traffic somehow? There's uh
monetize the traffic somehow? There's uh
monetize the traffic somehow? There's uh engaging your customers if you can't
engaging your customers if you can't
engaging your customers if you can't afford a custom platform like uh
afford a custom platform like uh
afford a custom platform like uh Starbucks has their own app where they
Starbucks has their own app where they
Starbucks has their own app where they have this reward system. Can we have a
have this reward system. Can we have a
have this reward system. Can we have a way for small businesses to do this?
way for small businesses to do this?
way for small businesses to do this? This one I actually went a bit deeper
This one I actually went a bit deeper
This one I actually went a bit deeper into and I have this linked here that
into and I have this linked here that
into and I have this linked here that there there were lots of existing apps
there there were lots of existing apps
there there were lots of existing apps and actually got put off by the idea as
and actually got put off by the idea as
and actually got put off by the idea as a result. But I think uh yeah that's not
a result. But I think uh yeah that's not
a result. But I think uh yeah that's not a good reason to to not do an idea to be
a good reason to to not do an idea to be
a good reason to to not do an idea to be honest. So that was one category uh
honest. So that was one category uh
honest. So that was one category uh which is make an annoying task five
which is make an annoying task five
which is make an annoying task five times easier. And there are three more
times easier. And there are three more
times easier. And there are three more categories. Uh one is uh the second one
categories. Uh one is uh the second one
categories. Uh one is uh the second one is less expensive version of something
is less expensive version of something
is less expensive version of something people really want, right? Like Robin
people really want, right? Like Robin
people really want, right? Like Robin Hood in the US is like this trading app
Hood in the US is like this trading app
Hood in the US is like this trading app which makes trading much more economical
which makes trading much more economical
which makes trading much more economical than it was before or Airbnb made hotels
than it was before or Airbnb made hotels
than it was before or Airbnb made hotels cheaper. Another category of ideas is um
cheaper. Another category of ideas is um
cheaper. Another category of ideas is um an international copy of an existing
an international copy of an existing
an international copy of an existing unicorn. So like take an idea that works
unicorn. So like take an idea that works
unicorn. So like take an idea that works in the US like Uber and you know copy it
in the US like Uber and you know copy it
in the US like Uber and you know copy it somewhere else and and make that work
somewhere else and and make that work
somewhere else and and make that work like Kareem or whatever. Yeah, yeah, in
like Kareem or whatever. Yeah, yeah, in
like Kareem or whatever. Yeah, yeah, in the Middle East. Um, then there's
the Middle East. Um, then there's
the Middle East. Um, then there's productled growth, uh, which is just
productled growth, uh, which is just
productled growth, uh, which is just make a product that inherently, you
make a product that inherently, you
make a product that inherently, you know, grows through a network effect.
know, grows through a network effect.
know, grows through a network effect. This in practice is quite difficult to
This in practice is quite difficult to
This in practice is quite difficult to do, but uh, yeah, it was Hotmail or
do, but uh, yeah, it was Hotmail or
do, but uh, yeah, it was Hotmail or something back in the day where if you
something back in the day where if you
something back in the day where if you sent an email at the bottom of your
sent an email at the bottom of your
sent an email at the bottom of your email, it would have a link to sign up
email, it would have a link to sign up
email, it would have a link to sign up to that service. So has kind of a
to that service. So has kind of a
to that service. So has kind of a inherent network effect or I think with
inherent network effect or I think with
inherent network effect or I think with Dropbox you could share links for other
Dropbox you could share links for other
Dropbox you could share links for other people to download things in your
people to download things in your
people to download things in your Dropbox and that's like inherent um
Dropbox and that's like inherent um
Dropbox and that's like inherent um marketing built into their product. So
marketing built into their product. So
marketing built into their product. So is there something like that? Yeah. So
is there something like that? Yeah. So
is there something like that? Yeah. So those are some some of the ideas more.
those are some some of the ideas more.
those are some some of the ideas more. All right. So these are some of the
All right. So these are some of the
All right. So these are some of the ideas that Sahil was thinking about in
ideas that Sahil was thinking about in
ideas that Sahil was thinking about in terms of problems and I think what's
terms of problems and I think what's
terms of problems and I think what's interesting is that he didn't start
interesting is that he didn't start
interesting is that he didn't start making this list at the point he quit
making this list at the point he quit
making this list at the point he quit his job. He kind of knew for a few
his job. He kind of knew for a few
his job. He kind of knew for a few months he was going to quit his job. So,
months he was going to quit his job. So,
months he was going to quit his job. So, as soon as he realized, I'm going
as soon as he realized, I'm going
as soon as he realized, I'm going to quit my job in a few months, he
to quit my job in a few months, he
to quit my job in a few months, he started making this problems list and
started making this problems list and
started making this problems list and slowly adding to it over time. The other
slowly adding to it over time. The other
slowly adding to it over time. The other thing to keep in mind is that quite a
thing to keep in mind is that quite a
thing to keep in mind is that quite a lot of these ideas are really, really,
lot of these ideas are really, really,
lot of these ideas are really, really, really boring. And that is actually
really boring. And that is actually
really boring. And that is actually okay. Like, um, there there's a good
okay. Like, um, there there's a good
okay. Like, um, there there's a good book. This is a new book that has
book. This is a new book that has
book. This is a new book that has arrived on the entrepreneurship scene,
arrived on the entrepreneurship scene,
arrived on the entrepreneurship scene, uh, The Sweaty Startup by Nick Huber.
uh, The Sweaty Startup by Nick Huber.
uh, The Sweaty Startup by Nick Huber. How to get rich doing boring things. Um,
How to get rich doing boring things. Um,
How to get rich doing boring things. Um, it's relatively new. It's very good.
it's relatively new. It's very good.
it's relatively new. It's very good. I've been recommending this to a lot of
I've been recommending this to a lot of
I've been recommending this to a lot of people. His whole shtick, which also
people. His whole shtick, which also
people. His whole shtick, which also vibes with what Professor Scott Galloway
vibes with what Professor Scott Galloway
vibes with what Professor Scott Galloway says around how to make money, is
says around how to make money, is
says around how to make money, is basically the more boring the idea, the
basically the more boring the idea, the
basically the more boring the idea, the more likely it is going to work as a
more likely it is going to work as a
more likely it is going to work as a business. Actually, the thing that
business. Actually, the thing that
business. Actually, the thing that there's a there's a fun little line from
there's a there's a fun little line from
there's a there's a fun little line from here. You want a business with low
here. You want a business with low
here. You want a business with low status. You want a business that isn't
status. You want a business that isn't
status. You want a business that isn't sexy, exciting, or even a little bit
sexy, exciting, or even a little bit
sexy, exciting, or even a little bit interesting. You don't care what people
interesting. You don't care what people
interesting. You don't care what people think about you, and you don't care what
think about you, and you don't care what
think about you, and you don't care what people think about your business idea.
people think about your business idea.
people think about your business idea. I'll give you a few scenarios. Scenario
I'll give you a few scenarios. Scenario
I'll give you a few scenarios. Scenario one, Nick runs an artificial
one, Nick runs an artificial
one, Nick runs an artificial intelligence business. Wow. Boo. I.e.,
intelligence business. Wow. Boo. I.e.,
intelligence business. Wow. Boo. I.e., that sounds exciting and sexy. So, you
that sounds exciting and sexy. So, you
that sounds exciting and sexy. So, you don't want to start that kind of
don't want to start that kind of
don't want to start that kind of business. Scenario two, Nick invented a
business. Scenario two, Nick invented a
business. Scenario two, Nick invented a product he is manufacturing.
product he is manufacturing.
product he is manufacturing. High-profile, terrible. Scenario three,
High-profile, terrible. Scenario three,
High-profile, terrible. Scenario three, Nick cuts grass. Boring. I like it.
Nick cuts grass. Boring. I like it.
Nick cuts grass. Boring. I like it. Scenario four, Nick stores people's
Scenario four, Nick stores people's
Scenario four, Nick stores people's junk. Perfect. Basically, the sexier and
junk. Perfect. Basically, the sexier and
junk. Perfect. Basically, the sexier and more interesting sounding the business
more interesting sounding the business
more interesting sounding the business idea sounds when you tell normal people
idea sounds when you tell normal people
idea sounds when you tell normal people about it, the harder it is generally,
about it, the harder it is generally,
about it, the harder it is generally, broadly, to make that kind of business
broadly, to make that kind of business
broadly, to make that kind of business work. It's also true of like jobs.
work. It's also true of like jobs.
work. It's also true of like jobs. Something Scott Galloway says is that
Something Scott Galloway says is that
Something Scott Galloway says is that the sexier sounding a job sounds, the
the sexier sounding a job sounds, the
the sexier sounding a job sounds, the harder it is to make money doing it. Uh,
harder it is to make money doing it. Uh,
harder it is to make money doing it. Uh, I'm going to be an actor. I'm going to
I'm going to be an actor. I'm going to
I'm going to be an actor. I'm going to be a professional musician. I'm going to
be a professional musician. I'm going to
be a professional musician. I'm going to be an influencer. These are all like
be an influencer. These are all like
be an influencer. These are all like high status, sexy sounding jobs. Really
high status, sexy sounding jobs. Really
high status, sexy sounding jobs. Really hard to make money doing those. I'm
hard to make money doing those. I'm
hard to make money doing those. I'm going to be an accountant. I'm going to
going to be an accountant. I'm going to
going to be an accountant. I'm going to be a plumber. I'm going to be a
be a plumber. I'm going to be a
be a plumber. I'm going to be a whatever. It's like, if the job sounds
whatever. It's like, if the job sounds
whatever. It's like, if the job sounds boring, there's generally less luck
boring, there's generally less luck
boring, there's generally less luck involved in getting rich through the
involved in getting rich through the
involved in getting rich through the job. Here we go. If you need to status
job. Here we go. If you need to status
job. Here we go. If you need to status test your business, try this. Go to your
test your business, try this. Go to your
test your business, try this. Go to your grandma or any other older adult and
grandma or any other older adult and
grandma or any other older adult and tell them what you have in mind. If they
tell them what you have in mind. If they
tell them what you have in mind. If they say, "Wow, that is such a good idea." It
say, "Wow, that is such a good idea." It
say, "Wow, that is such a good idea." It means it is actually a terrible idea and
means it is actually a terrible idea and
means it is actually a terrible idea and highly competitive and nobody has ever
highly competitive and nobody has ever
highly competitive and nobody has ever won that game before. If they say, "Oh,
won that game before. If they say, "Oh,
won that game before. If they say, "Oh, good for you." That means your business
good for you." That means your business
good for you." That means your business is boring and has been done before and
is boring and has been done before and
is boring and has been done before and your odds of success are much higher.
your odds of success are much higher.
your odds of success are much higher. Don't forget you want a business with
Don't forget you want a business with
Don't forget you want a business with low status because this will attract
low status because this will attract
low status because this will attract less competition. The dreamers will
less competition. The dreamers will
less competition. The dreamers will steer clear. People watch too much Shark
steer clear. People watch too much Shark
steer clear. People watch too much Shark Tank and think too much about
Tank and think too much about
Tank and think too much about entrepreneurship through a new idea
entrepreneurship through a new idea
entrepreneurship through a new idea lens. This makes them delusional. If no
lens. This makes them delusional. If no
lens. This makes them delusional. If no one has succeeded before or if your
one has succeeded before or if your
one has succeeded before or if your business doesn't yet exist, it is
business doesn't yet exist, it is
business doesn't yet exist, it is because nobody has been able to win the
because nobody has been able to win the
because nobody has been able to win the game and make money doing what you want
game and make money doing what you want
game and make money doing what you want to be doing. And if nobody has won, why
to be doing. And if nobody has won, why
to be doing. And if nobody has won, why would you want to play that game? I
would you want to play that game? I
would you want to play that game? I don't like 100 100% agree with this. I
don't like 100 100% agree with this. I
don't like 100 100% agree with this. I do agree that generally if you are
do agree that generally if you are
do agree that generally if you are starting a boring business it does make
starting a boring business it does make
starting a boring business it does make it easier to make money in that
it easier to make money in that
it easier to make money in that particular sphere. And looking at
particular sphere. And looking at
particular sphere. And looking at Sahel's problems list quite a lot of
Sahel's problems list quite a lot of
Sahel's problems list quite a lot of these businesses seem kind of boring
these businesses seem kind of boring
these businesses seem kind of boring like oh helping corporations slightly do
like oh helping corporations slightly do
like oh helping corporations slightly do better of with their onboarding process
better of with their onboarding process
better of with their onboarding process or I'm going to build a tool that lets
or I'm going to build a tool that lets
or I'm going to build a tool that lets hybrid workers see when people are in
hybrid workers see when people are in
hybrid workers see when people are in the office or when they're not in the
the office or when they're not in the
the office or when they're not in the office or you know things like that. But
office or you know things like that. But
office or you know things like that. But my point is you don't have to be
my point is you don't have to be
my point is you don't have to be thinking of sexy and original ideas when
thinking of sexy and original ideas when
thinking of sexy and original ideas when it comes to creating your problems list.
it comes to creating your problems list.
it comes to creating your problems list. It's totally okay to pick problems that
It's totally okay to pick problems that
It's totally okay to pick problems that are really really boring. In fact, just
are really really boring. In fact, just
are really really boring. In fact, just pick all the problems you see in your
pick all the problems you see in your
pick all the problems you see in your day-to-day life, regardless of how fun
day-to-day life, regardless of how fun
day-to-day life, regardless of how fun or sexy or boring or exciting they are,
or sexy or boring or exciting they are,
or sexy or boring or exciting they are, and just stick them on your problems
and just stick them on your problems
and just stick them on your problems list. But now that we have this problems
list. But now that we have this problems
list. But now that we have this problems list, where do we go next? And that
list, where do we go next? And that
list, where do we go next? And that comes to step number four, which is to
comes to step number four, which is to
comes to step number four, which is to narrow down. And we are narrowing down
narrow down. And we are narrowing down
narrow down. And we are narrowing down to our best ideas. The framework I used
to our best ideas. The framework I used
to our best ideas. The framework I used from the $100 million offers is
from the $100 million offers is
from the $100 million offers is basically four things. One is the
basically four things. One is the
basically four things. One is the problem needs to be painful if it's not
problem needs to be painful if it's not
problem needs to be painful if it's not solved. Second is people you're
solved. Second is people you're
solved. Second is people you're targeting need to have the purchasing
targeting need to have the purchasing
targeting need to have the purchasing power to afford it. Like you can't sell
power to afford it. Like you can't sell
power to afford it. Like you can't sell a very expensive product to students for
a very expensive product to students for
a very expensive product to students for example because they're not going to
example because they're not going to
example because they're not going to spend thousands of dollars on something.
spend thousands of dollars on something.
spend thousands of dollars on something. They need to be easy to target meaning
They need to be easy to target meaning
They need to be easy to target meaning you have access to them in some way like
you have access to them in some way like
you have access to them in some way like either it's like a local thinguh around
either it's like a local thinguh around
either it's like a local thinguh around your community that you're selling to or
your community that you're selling to or
your community that you're selling to or you have some means of distribution to
you have some means of distribution to
you have some means of distribution to to the users. Finally, it should be a
to the users. Finally, it should be a
to the users. Finally, it should be a growing market because you don't want to
growing market because you don't want to
growing market because you don't want to be facing the headwind of yes, you're
be facing the headwind of yes, you're
be facing the headwind of yes, you're growing your business over time and
growing your business over time and
growing your business over time and you're putting more money into ads and
you're putting more money into ads and
you're putting more money into ads and growing the team, but the market itself
growing the team, but the market itself
growing the team, but the market itself is like uh newspapers or something where
is like uh newspapers or something where
is like uh newspapers or something where it's shrinking and you're kind of
it's shrinking and you're kind of
it's shrinking and you're kind of constantly battling with the with the
constantly battling with the with the
constantly battling with the with the market. So that was the framework and uh
market. So that was the framework and uh
market. So that was the framework and uh I used the consulting mindset of uh you
I used the consulting mindset of uh you
I used the consulting mindset of uh you know having this framework and rating
know having this framework and rating
know having this framework and rating the ideas on on each of those four
the ideas on on each of those four
the ideas on on each of those four things and the stuff that bubbled to the
things and the stuff that bubbled to the
things and the stuff that bubbled to the top was typically things where the users
top was typically things where the users
top was typically things where the users were easy to target like with fire cut
were easy to target like with fire cut
were easy to target like with fire cut where we had the kind of distribution
where we had the kind of distribution
where we had the kind of distribution into it but the other ideas I think
into it but the other ideas I think
into it but the other ideas I think would were also quite reasonable like
would were also quite reasonable like
would were also quite reasonable like things like anything to do with
things like anything to do with
things like anything to do with consulting or productizing consulting
consulting or productizing consulting
consulting or productizing consulting for small businesses uh was also quite
for small businesses uh was also quite
for small businesses uh was also quite high up in the list because I'd been a
high up in the list because I'd been a
high up in the list because I'd been a consultant. I worked with these clients
consultant. I worked with these clients
consultant. I worked with these clients in the past and I knew how they think
in the past and I knew how they think
in the past and I knew how they think and how to reach out to them. So that
and how to reach out to them. So that
and how to reach out to them. So that was also kind of a tick in the easy to
was also kind of a tick in the easy to
was also kind of a tick in the easy to target segment. So yeah, for me it
target segment. So yeah, for me it
target segment. So yeah, for me it started with that framework and you're
started with that framework and you're
started with that framework and you're obviously going to layer on the things
obviously going to layer on the things
obviously going to layer on the things that you're personally excited to work
that you're personally excited to work
that you're personally excited to work on. Uh but that said the the personal
on. Uh but that said the the personal
on. Uh but that said the the personal excitement is going to fade like you
excitement is going to fade like you
excitement is going to fade like you need to have a bit of discipline around
need to have a bit of discipline around
need to have a bit of discipline around even if it's an exciting idea when
even if it's an exciting idea when
even if it's an exciting idea when you're working long hours and you know
you're working long hours and you know
you're working long hours and you know nothing nothing's moving the needle like
nothing nothing's moving the needle like
nothing nothing's moving the needle like you do need to have a bit of discipline
you do need to have a bit of discipline
you do need to have a bit of discipline to keep going. So yeah I think um yeah
to keep going. So yeah I think um yeah
to keep going. So yeah I think um yeah that's how I came up with the ideas. All
that's how I came up with the ideas. All
that's how I came up with the ideas. All right so we've got the four things of
right so we've got the four things of
right so we've got the four things of the problem is painful to the customer.
the problem is painful to the customer.
the problem is painful to the customer. They actually have money. They are easy
They actually have money. They are easy
They actually have money. They are easy to target i.e. you have an easy enough
to target i.e. you have an easy enough
to target i.e. you have an easy enough way of accessing those customers and the
way of accessing those customers and the
way of accessing those customers and the market is growing. So we are now going
market is growing. So we are now going
market is growing. So we are now going to use these four different criteria to
to use these four different criteria to
to use these four different criteria to show you what were Sahal's top six ideas
show you what were Sahal's top six ideas
show you what were Sahal's top six ideas that he was going to work on for this
that he was going to work on for this
that he was going to work on for this sort of 12 start six startups in 12
sort of 12 start six startups in 12
sort of 12 start six startups in 12 months type situation.
Where is the blue pen? Where did it go?
Where is the blue pen? Where did it go? Here we go. All right. So Sahel had
Here we go. All right. So Sahel had
Here we go. All right. So Sahel had these like 54 or something problems on
these like 54 or something problems on
these like 54 or something problems on the list and narrowed it down to the top
the list and narrowed it down to the top
the list and narrowed it down to the top six. The sixth best idea was around a
six. The sixth best idea was around a
six. The sixth best idea was around a problem that Sahel himself was having,
problem that Sahel himself was having,
problem that Sahel himself was having, which is that he'd quit his job. He was
which is that he'd quit his job. He was
which is that he'd quit his job. He was working remotely from his laptop, and he
working remotely from his laptop, and he
working remotely from his laptop, and he found that it was annoying to try and
found that it was annoying to try and
found that it was annoying to try and find cafes that had good Wi-Fi, good
find cafes that had good Wi-Fi, good
find cafes that had good Wi-Fi, good plug points, and uh they were laptop
plug points, and uh they were laptop
plug points, and uh they were laptop friendly. And so he thought, why don't I
friendly. And so he thought, why don't I
friendly. And so he thought, why don't I build an app or a website that's sort of
build an app or a website that's sort of
build an app or a website that's sort of like a directory of like local cafes
like a directory of like local cafes
like a directory of like local cafes that are laptop friendly so that if
that are laptop friendly so that if
that are laptop friendly so that if people like me want to go on a laptop in
people like me want to go on a laptop in
people like me want to go on a laptop in a local cafe, they can just go on the
a local cafe, they can just go on the
a local cafe, they can just go on the directory and they can find cafes with
directory and they can find cafes with
directory and they can find cafes with like plug points and Wi-Fi and stuff.
like plug points and Wi-Fi and stuff.
like plug points and Wi-Fi and stuff. Question: Is this a very painful
Question: Is this a very painful
Question: Is this a very painful problem? Eh, not really. Like, yeah,
problem? Eh, not really. Like, yeah,
problem? Eh, not really. Like, yeah, it's not it's not that painful, right?
it's not it's not that painful, right?
it's not it's not that painful, right? Does the target market have money to
Does the target market have money to
Does the target market have money to spend? Honestly, not really. If someone
spend? Honestly, not really. If someone
spend? Honestly, not really. If someone is like really scrambling to find a cafe
is like really scrambling to find a cafe
is like really scrambling to find a cafe to work from from their laptop, they
to work from from their laptop, they
to work from from their laptop, they probably don't have a co-working space
probably don't have a co-working space
probably don't have a co-working space membership. So, they're probably like
membership. So, they're probably like
membership. So, they're probably like poorer than someone who has a co a
poorer than someone who has a co a
poorer than someone who has a co a co-working space membership. So, like,
co-working space membership. So, like,
co-working space membership. So, like, you know, they probably don't have that
you know, they probably don't have that
you know, they probably don't have that much money to spend on this sort of
much money to spend on this sort of
much money to spend on this sort of thing. Are they easy to target? How
thing. Are they easy to target? How
thing. Are they easy to target? How would Sahel target this market of people
would Sahel target this market of people
would Sahel target this market of people who are trying to work from laptops?
who are trying to work from laptops?
who are trying to work from laptops? Kind of hard. doesn't seem like an
Kind of hard. doesn't seem like an
Kind of hard. doesn't seem like an obvious easy way to target them. So,
obvious easy way to target them. So,
obvious easy way to target them. So, it's like not really. And is it a
it's like not really. And is it a
it's like not really. And is it a growing market? Yes, it is a growing
growing market? Yes, it is a growing
growing market? Yes, it is a growing market because there is a growing market
market because there is a growing market
market because there is a growing market of people who want to work remotely from
of people who want to work remotely from
of people who want to work remotely from laptops and cafes and stuff. So, Hel's
laptops and cafes and stuff. So, Hel's
laptops and cafes and stuff. So, Hel's fifth best idea from this problem list
fifth best idea from this problem list
fifth best idea from this problem list of 54 things was trying to solve the
of 54 things was trying to solve the
of 54 things was trying to solve the problem of keeping in touch with
problem of keeping in touch with
problem of keeping in touch with friends. The problem he realized was a
friends. The problem he realized was a
friends. The problem he realized was a problem that he himself was having,
problem that he himself was having,
problem that he himself was having, which is that hey, once you graduate
which is that hey, once you graduate
which is that hey, once you graduate university, it's kind of annoying to
university, it's kind of annoying to
university, it's kind of annoying to keep in touch with friends and you have
keep in touch with friends and you have
keep in touch with friends and you have to like, you know, WhatsApp back and
to like, you know, WhatsApp back and
to like, you know, WhatsApp back and forth to arrange like meetups and times
forth to arrange like meetups and times
forth to arrange like meetups and times and things. So, could we build an app
and things. So, could we build an app
and things. So, could we build an app that makes it easier for you to keep in
that makes it easier for you to keep in
that makes it easier for you to keep in touch with friends? The whole idea is
touch with friends? The whole idea is
touch with friends? The whole idea is that maybe you could invite a friend to
that maybe you could invite a friend to
that maybe you could invite a friend to the app and you can propose an activity
the app and you can propose an activity
the app and you can propose an activity like squash or board games or like going
like squash or board games or like going
like squash or board games or like going to a cafe or a restaurant and then it
to a cafe or a restaurant and then it
to a cafe or a restaurant and then it sort of automatically figures out
sort of automatically figures out
sort of automatically figures out people's availability and automatically
people's availability and automatically
people's availability and automatically sends other calendar invites. So,
sends other calendar invites. So,
sends other calendar invites. So, building an app to keep in touch with
building an app to keep in touch with
building an app to keep in touch with your friends. Is this a painful problem?
your friends. Is this a painful problem?
your friends. Is this a painful problem? Is it really painful? Is it really
Is it really painful? Is it really
Is it really painful? Is it really painful that it's really annoying to
painful that it's really annoying to
painful that it's really annoying to organize kind of social events with your
organize kind of social events with your
organize kind of social events with your friends? Eh, nah, not really. Maybe
friends? Eh, nah, not really. Maybe
friends? Eh, nah, not really. Maybe let's give it a sort of middling line.
let's give it a sort of middling line.
let's give it a sort of middling line. Uh, do the people have money to pay for
Uh, do the people have money to pay for
Uh, do the people have money to pay for that problem?
that problem?
that problem? Well, well, it kind of depends who the
Well, well, it kind of depends who the
Well, well, it kind of depends who the target is. If the app is trying to
target is. If the app is trying to
target is. If the app is trying to target really rich people, um, like it's
target really rich people, um, like it's
target really rich people, um, like it's a elite version of keeping in touch with
a elite version of keeping in touch with
a elite version of keeping in touch with your friends, then maybe. But for the
your friends, then maybe. But for the
your friends, then maybe. But for the most part, most people don't have very
most part, most people don't have very
most part, most people don't have very much money to spend on apps. And so,
much money to spend on apps. And so,
much money to spend on apps. And so, this does not seem like the sort of
this does not seem like the sort of
this does not seem like the sort of thing that people would be willing to
thing that people would be willing to
thing that people would be willing to pay for. So, I'm going to give it an X
pay for. So, I'm going to give it an X
pay for. So, I'm going to give it an X over there. Is it easy to target people
over there. Is it easy to target people
over there. Is it easy to target people who want an app to keep in touch with
who want an app to keep in touch with
who want an app to keep in touch with their friends? Would hell easily be able
their friends? Would hell easily be able
their friends? Would hell easily be able to target those people? Not really. And
to target those people? Not really. And
to target those people? Not really. And is it a growing market of people who
is it a growing market of people who
is it a growing market of people who want to keep in touch with with their
want to keep in touch with with their
want to keep in touch with with their friends? Yeah, I'd say probably. As the
friends? Yeah, I'd say probably. As the
friends? Yeah, I'd say probably. As the world becomes more and more remote,
world becomes more and more remote,
world becomes more and more remote, people sort of want better ways to keep
people sort of want better ways to keep
people sort of want better ways to keep in touch with friends. Maybe let's call
in touch with friends. Maybe let's call
in touch with friends. Maybe let's call it a growing market. All right, business
it a growing market. All right, business
it a growing market. All right, business idea number four is also an app.
idea number four is also an app.
idea number four is also an app. Interesting how many apps are showing up
Interesting how many apps are showing up
Interesting how many apps are showing up on this list. We're going to come back
on this list. We're going to come back
on this list. We're going to come back to that in just a moment, but basically
to that in just a moment, but basically
to that in just a moment, but basically a better version of meetup.com. The
a better version of meetup.com. The
a better version of meetup.com. The problem that Sahel was experiencing in
problem that Sahel was experiencing in
problem that Sahel was experiencing in his own life is that when he was
his own life is that when he was
his own life is that when he was traveling to new cities, it was hard to
traveling to new cities, it was hard to
traveling to new cities, it was hard to make friends. And so there is an
make friends. And so there is an
make friends. And so there is an existing website meetup.com that seems
existing website meetup.com that seems
existing website meetup.com that seems to be quite popular but he felt like the
to be quite popular but he felt like the
to be quite popular but he felt like the interface wasn't great and it didn't
interface wasn't great and it didn't
interface wasn't great and it didn't have that many features that he wanted
have that many features that he wanted
have that many features that he wanted and so he thought maybe I could build my
and so he thought maybe I could build my
and so he thought maybe I could build my own version of this. Is this a painful
own version of this. Is this a painful
own version of this. Is this a painful problem? Is loneliness because you don't
problem? Is loneliness because you don't
problem? Is loneliness because you don't have any friends in a new city a painful
have any friends in a new city a painful
have any friends in a new city a painful problem? I would say yes. It actually is
problem? I would say yes. It actually is
problem? I would say yes. It actually is a pretty painful problem because
a pretty painful problem because
a pretty painful problem because loneliness is you know is not nice. Do
loneliness is you know is not nice. Do
loneliness is you know is not nice. Do people who move to a new city have the
people who move to a new city have the
people who move to a new city have the money to pay the purchasing power to
money to pay the purchasing power to
money to pay the purchasing power to solve the loneliness problem? I'm going
solve the loneliness problem? I'm going
solve the loneliness problem? I'm going to say maybe. Um, generally if someone
to say maybe. Um, generally if someone
to say maybe. Um, generally if someone moves to a new city, they at least have
moves to a new city, they at least have
moves to a new city, they at least have the funds to have moved to the new city.
the funds to have moved to the new city.
the funds to have moved to the new city. So maybe there's something in terms of
So maybe there's something in terms of
So maybe there's something in terms of person purchasing power there. Not
person purchasing power there. Not
person purchasing power there. Not really sure. Does Sahel have an easy way
really sure. Does Sahel have an easy way
really sure. Does Sahel have an easy way to target people who have moved to new
to target people who have moved to new
to target people who have moved to new cities who want a way to find friends?
cities who want a way to find friends?
cities who want a way to find friends? Again, not really really hard to target
Again, not really really hard to target
Again, not really really hard to target these people. And is this a growing
these people. And is this a growing
these people. And is this a growing market? Are there more people moving to
market? Are there more people moving to
market? Are there more people moving to new cities and trying to make friends or
new cities and trying to make friends or
new cities and trying to make friends or less people moving to new cities and
less people moving to new cities and
less people moving to new cities and trying to make friends? I would say it's
trying to make friends? I would say it's
trying to make friends? I would say it's a growing market. There are definitely
a growing market. There are definitely
a growing market. There are definitely more people like globalization people
more people like globalization people
more people like globalization people traveling around all over the place.
traveling around all over the place.
traveling around all over the place. Cool. That was his fourth best idea. And
Cool. That was his fourth best idea. And
Cool. That was his fourth best idea. And if you have experience in business at
if you have experience in business at
if you have experience in business at this point, you would probably look at
this point, you would probably look at
this point, you would probably look at all three of these ideas and think
all three of these ideas and think
all three of these ideas and think they're pretty trash. That's okay. Let's
they're pretty trash. That's okay. Let's
they're pretty trash. That's okay. Let's move on to the top three list. Now, this
move on to the top three list. Now, this
move on to the top three list. Now, this is where the business ideas actually
is where the business ideas actually
is where the business ideas actually become interesting and sort of kind of
become interesting and sort of kind of
become interesting and sort of kind of good at this point. So, Hel's third best
good at this point. So, Hel's third best
good at this point. So, Hel's third best business idea that he came up with after
business idea that he came up with after
business idea that he came up with after narrowing it down was doing some sort of
narrowing it down was doing some sort of
narrowing it down was doing some sort of workshops for corporate professionals to
workshops for corporate professionals to
workshops for corporate professionals to teach them how to be productive. The
teach them how to be productive. The
teach them how to be productive. The problem he identified is a problem that
problem he identified is a problem that
problem he identified is a problem that he noticed while he was working in
he noticed while he was working in
he noticed while he was working in consulting. So, Sahel worked at a fancy
consulting. So, Sahel worked at a fancy
consulting. So, Sahel worked at a fancy consulting firm and they gave him and
consulting firm and they gave him and
consulting firm and they gave him and all of their new starters like a whole
all of their new starters like a whole
all of their new starters like a whole like efficiency toolkit about how to be
like efficiency toolkit about how to be
like efficiency toolkit about how to be productive, how to be efficient as a
productive, how to be efficient as a
productive, how to be efficient as a knowledge worker, as a consultant, as a
knowledge worker, as a consultant, as a
knowledge worker, as a consultant, as a professional. But when these management
professional. But when these management
professional. But when these management consultants would do projects going into
consultants would do projects going into
consultants would do projects going into other big businesses, from what I hear,
other big businesses, from what I hear,
other big businesses, from what I hear, one thing they often found was that,
one thing they often found was that,
one thing they often found was that, hey, in loads of these other big
hey, in loads of these other big
hey, in loads of these other big businesses, the professionals working
businesses, the professionals working
businesses, the professionals working there don't seem to know what they're
there don't seem to know what they're
there don't seem to know what they're doing in terms of basic productivity and
doing in terms of basic productivity and
doing in terms of basic productivity and basic efficiency. And so, he found by
basic efficiency. And so, he found by
basic efficiency. And so, he found by talking to some of these big companies
talking to some of these big companies
talking to some of these big companies that they didn't really have an
that they didn't really have an
that they didn't really have an onboarding kind of productivity training
onboarding kind of productivity training
onboarding kind of productivity training course for their new hires. And
course for their new hires. And
course for their new hires. And therefore the new hires are wasting a
therefore the new hires are wasting a
therefore the new hires are wasting a lot of time doing stuff in an
lot of time doing stuff in an
lot of time doing stuff in an inefficient way rather than an efficient
inefficient way rather than an efficient
inefficient way rather than an efficient way. Now the question is is this a
way. Now the question is is this a
way. Now the question is is this a painful problem? Is it a painful problem
painful problem? Is it a painful problem
painful problem? Is it a painful problem for a business that their employees are
for a business that their employees are
for a business that their employees are not very productive? I would say yes.
not very productive? I would say yes.
not very productive? I would say yes. There is a pain there in that market. Do
There is a pain there in that market. Do
There is a pain there in that market. Do businesses have the purchasing power
businesses have the purchasing power
businesses have the purchasing power willing to train their workers to be
willing to train their workers to be
willing to train their workers to be more productive? Well yes. Businesses
more productive? Well yes. Businesses
more productive? Well yes. Businesses have a lot of money especially big
have a lot of money especially big
have a lot of money especially big businesses. Can Sahel easily target
businesses. Can Sahel easily target
businesses. Can Sahel easily target large businesses who would hire him to
large businesses who would hire him to
large businesses who would hire him to run corporate professional productivity
run corporate professional productivity
run corporate professional productivity workshops? I'm going to say sort of
workshops? I'm going to say sort of
workshops? I'm going to say sort of through his own network and through his
through his own network and through his
through his own network and through his own LinkedIn and through like the
own LinkedIn and through like the
own LinkedIn and through like the projects that he did like he he has some
projects that he did like he he has some
projects that he did like he he has some of these contacts and is it a growing
of these contacts and is it a growing
of these contacts and is it a growing market? Are there increasingly more
market? Are there increasingly more
market? Are there increasingly more businesses wanting corporate
businesses wanting corporate
businesses wanting corporate professional productivity workshops?
professional productivity workshops?
professional productivity workshops? Well, if you include AI skills in that,
Well, if you include AI skills in that,
Well, if you include AI skills in that, I would say yes, it's a growing market
I would say yes, it's a growing market
I would say yes, it's a growing market because all businesses want to train
because all businesses want to train
because all businesses want to train their workers on being more productive
their workers on being more productive
their workers on being more productive using AI. But in a way, it's a shrinking
using AI. But in a way, it's a shrinking
using AI. But in a way, it's a shrinking market because businesses are
market because businesses are
market because businesses are downsizing. So, well, it's a it's a bit
downsizing. So, well, it's a it's a bit
downsizing. So, well, it's a it's a bit of a shrug emoji on on the growing
of a shrug emoji on on the growing
of a shrug emoji on on the growing market question. All right, next we come
market question. All right, next we come
market question. All right, next we come to Sahel's second best business idea,
to Sahel's second best business idea,
to Sahel's second best business idea, which was a sort of consulting package
which was a sort of consulting package
which was a sort of consulting package for small and medium businesses service
for small and medium businesses service
for small and medium businesses service productized service type thing.
productized service type thing.
productized service type thing. Basically, his thesis from having worked
Basically, his thesis from having worked
Basically, his thesis from having worked in consulting was that, hey, there are
in consulting was that, hey, there are
in consulting was that, hey, there are all these massive businesses who are
all these massive businesses who are
all these massive businesses who are hiring these strategy consulting firms
hiring these strategy consulting firms
hiring these strategy consulting firms to help them cut costs and make more
to help them cut costs and make more
to help them cut costs and make more money, but small and medium-sized
money, but small and medium-sized
money, but small and medium-sized businesses don't have the funds to be
businesses don't have the funds to be
businesses don't have the funds to be able to afford them big management
able to afford them big management
able to afford them big management consulting companies. So, why doesn't
consulting companies. So, why doesn't
consulting companies. So, why doesn't Sahel set up his own like mini
Sahel set up his own like mini
Sahel set up his own like mini consulting shop and he'd be able to
consulting shop and he'd be able to
consulting shop and he'd be able to provide consulting for small and medium
provide consulting for small and medium
provide consulting for small and medium businesses to help them cut costs and
businesses to help them cut costs and
businesses to help them cut costs and increase revenue and therefore make more
increase revenue and therefore make more
increase revenue and therefore make more money? So the question is, is this a
money? So the question is, is this a
money? So the question is, is this a painful problem? So the problem there is
painful problem? So the problem there is
painful problem? So the problem there is that a business has a problem in that
that a business has a problem in that
that a business has a problem in that they want to make more money. And so
they want to make more money. And so
they want to make more money. And so this is a solution to the make more
this is a solution to the make more
this is a solution to the make more money problem for businesses. Generally,
money problem for businesses. Generally,
money problem for businesses. Generally, if you can help someone make more money,
if you can help someone make more money,
if you can help someone make more money, you are, you know, damn green. You're
you are, you know, damn green. You're
you are, you know, damn green. You're ticking the box of this being a painful
ticking the box of this being a painful
ticking the box of this being a painful problem for them to solve, especially if
problem for them to solve, especially if
problem for them to solve, especially if they're worried that they're not making
they're worried that they're not making
they're worried that they're not making enough money, which is like literally
enough money, which is like literally
enough money, which is like literally every business in the world. Do these
every business in the world. Do these
every business in the world. Do these businesses have the ability to pay for a
businesses have the ability to pay for a
businesses have the ability to pay for a service that makes them more money?
service that makes them more money?
service that makes them more money? Yeah, broadly. Probably. One of the
Yeah, broadly. Probably. One of the
Yeah, broadly. Probably. One of the issues with the bottom three ideas is
issues with the bottom three ideas is
issues with the bottom three ideas is that they are all consumer products and
that they are all consumer products and
that they are all consumer products and consumers generally don't have much
consumers generally don't have much
consumers generally don't have much money to pay for stuff. But generally
money to pay for stuff. But generally
money to pay for stuff. But generally businesses have loads of money to be
businesses have loads of money to be
businesses have loads of money to be able to pay for stuff at least compared
able to pay for stuff at least compared
able to pay for stuff at least compared to consumers. So generally as a beginner
to consumers. So generally as a beginner
to consumers. So generally as a beginner targeting businesses for a product with
targeting businesses for a product with
targeting businesses for a product with a product rather than targeting like
a product rather than targeting like
a product rather than targeting like normal people most people would say is a
normal people most people would say is a
normal people most people would say is a and I would agree is is generally an
and I would agree is is generally an
and I would agree is is generally an easier way to go about it. Would it be
easier way to go about it. Would it be
easier way to go about it. Would it be easy for Sahel to target this particular
easy for Sahel to target this particular
easy for Sahel to target this particular market? I would say the answer is yes
market? I would say the answer is yes
market? I would say the answer is yes because based on the various different
because based on the various different
because based on the various different contacts he made in his 5 years of
contacts he made in his 5 years of
contacts he made in his 5 years of working in consulting he knows enough
working in consulting he knows enough
working in consulting he knows enough small and mediumsized enterprises small
small and mediumsized enterprises small
small and mediumsized enterprises small and mediumsized businesses to be able to
and mediumsized businesses to be able to
and mediumsized businesses to be able to pitch this as a service to. And because
pitch this as a service to. And because
pitch this as a service to. And because this would be a service, it would
this would be a service, it would
this would be a service, it would probably be in the thousands of dollars
probably be in the thousands of dollars
probably be in the thousands of dollars a month kind of range. And therefore, he
a month kind of range. And therefore, he
a month kind of range. And therefore, he doesn't need that many customers, maybe
doesn't need that many customers, maybe
doesn't need that many customers, maybe like five a month in order to get to his
like five a month in order to get to his
like five a month in order to get to his 10,000 a month goal. I would say yes.
10,000 a month goal. I would say yes.
10,000 a month goal. I would say yes. These are easy to target. And is it a
These are easy to target. And is it a
These are easy to target. And is it a growing market? Are there a growing
growing market? Are there a growing
growing market? Are there a growing number of small and mediumsiz businesses
number of small and mediumsiz businesses
number of small and mediumsiz businesses who want to make more money? I would say
who want to make more money? I would say
who want to make more money? I would say yes because it seems like thanks to
yes because it seems like thanks to
yes because it seems like thanks to internet and AI and stuff, more people
internet and AI and stuff, more people
internet and AI and stuff, more people are able to start small and medium
are able to start small and medium
are able to start small and medium businesses. So, we can call that a
businesses. So, we can call that a
businesses. So, we can call that a growing market. So, you know, this is
growing market. So, you know, this is
growing market. So, you know, this is ticking all of the boxes so far. Now,
ticking all of the boxes so far. Now,
ticking all of the boxes so far. Now, these bottom three ideas, I think, are
these bottom three ideas, I think, are
these bottom three ideas, I think, are pretty bad. I don't think Sahel could
pretty bad. I don't think Sahel could
pretty bad. I don't think Sahel could have made a million dollar business with
have made a million dollar business with
have made a million dollar business with either of these bottom three ideas. I
either of these bottom three ideas. I
either of these bottom three ideas. I think it's it sort of in a way he was
think it's it sort of in a way he was
think it's it sort of in a way he was trying to solve his own problem. He was
trying to solve his own problem. He was
trying to solve his own problem. He was like, man, I get annoyed because I have
like, man, I get annoyed because I have
like, man, I get annoyed because I have to go to laptop, you know, I can't like
to go to laptop, you know, I can't like
to go to laptop, you know, I can't like co-work on my laptop in certain cafes.
co-work on my laptop in certain cafes.
co-work on my laptop in certain cafes. Man, it's annoying for me to keep in
Man, it's annoying for me to keep in
Man, it's annoying for me to keep in touch with friends because WhatsApp is
touch with friends because WhatsApp is
touch with friends because WhatsApp is kind of annoying. And like, man, I find
kind of annoying. And like, man, I find
kind of annoying. And like, man, I find it hard to make friends in a new city
it hard to make friends in a new city
it hard to make friends in a new city cuz Meetup kind of sucks. All of these
cuz Meetup kind of sucks. All of these
cuz Meetup kind of sucks. All of these are Sahel solving his own problem, which
are Sahel solving his own problem, which
are Sahel solving his own problem, which is, you know, a good way of coming up
is, you know, a good way of coming up
is, you know, a good way of coming up with like business ideas. But because
with like business ideas. But because
with like business ideas. But because these are problems that consumers are
these are problems that consumers are
these are problems that consumers are having that they don't really have the
having that they don't really have the
having that they don't really have the money to pay for, it's really hard to
money to pay for, it's really hard to
money to pay for, it's really hard to target consumers on mass. And other than
target consumers on mass. And other than
target consumers on mass. And other than the loneliness thing, it's sort of it's
the loneliness thing, it's sort of it's
the loneliness thing, it's sort of it's not that painful a problem. These bottom
not that painful a problem. These bottom
not that painful a problem. These bottom three would be very difficult businesses
three would be very difficult businesses
three would be very difficult businesses for Sahel to get to a reasonable level.
for Sahel to get to a reasonable level.
for Sahel to get to a reasonable level. But for number three and number two, I
But for number three and number two, I
But for number three and number two, I think Sahel could have easily made
think Sahel could have easily made
think Sahel could have easily made $10,000 a month based on what I know
$10,000 a month based on what I know
$10,000 a month based on what I know from him and his skill set and stuff. He
from him and his skill set and stuff. He
from him and his skill set and stuff. He could have easily made at least $10,000
could have easily made at least $10,000
could have easily made at least $10,000 a month running corporate productivity
a month running corporate productivity
a month running corporate productivity workshops and he could have easily made
workshops and he could have easily made
workshops and he could have easily made at least $10,000 a month doing mini
at least $10,000 a month doing mini
at least $10,000 a month doing mini consulting packages for small and medium
consulting packages for small and medium
consulting packages for small and medium businesses, helping them make more
businesses, helping them make more
businesses, helping them make more money. But then we come to the final
money. But then we come to the final
money. But then we come to the final idea and this is an interesting idea
idea and this is an interesting idea
idea and this is an interesting idea that Sahel somewhat randomly stumbled
that Sahel somewhat randomly stumbled
that Sahel somewhat randomly stumbled upon. So basically what happened is that
upon. So basically what happened is that
upon. So basically what happened is that about two years ago when around this
about two years ago when around this
about two years ago when around this time Sahel was coming up with these
time Sahel was coming up with these
time Sahel was coming up with these business ideas. Me and my team were
business ideas. Me and my team were
business ideas. Me and my team were hanging out in the local we work in like
hanging out in the local we work in like
hanging out in the local we work in like London Paddington and there were a bunch
London Paddington and there were a bunch
London Paddington and there were a bunch of team members there because we were
of team members there because we were
of team members there because we were like working together and Sahel was in
like working together and Sahel was in
like working together and Sahel was in London and working from his laptop and I
London and working from his laptop and I
London and working from his laptop and I messaged him being like hey come join us
messaged him being like hey come join us
messaged him being like hey come join us in we work cuz the whole team is here
in we work cuz the whole team is here
in we work cuz the whole team is here and because Sahel was in the mode of
and because Sahel was in the mode of
and because Sahel was in the mode of trying to find business ideas and so
trying to find business ideas and so
trying to find business ideas and so with literally everyone he was meeting
with literally everyone he was meeting
with literally everyone he was meeting he was asking them hey what are the
he was asking them hey what are the
he was asking them hey what are the sorts of problems you're experiencing in
sorts of problems you're experiencing in
sorts of problems you're experiencing in your work and in your personal life and
your work and in your personal life and
your work and in your personal life and so over lunch he was having a chat with
so over lunch he was having a chat with
so over lunch he was having a chat with SAF who was one of my team members who
SAF who was one of my team members who
SAF who was one of my team members who at the time was one of our video editors
at the time was one of our video editors
at the time was one of our video editors and he was asking SAF hey hey in your
and he was asking SAF hey hey in your
and he was asking SAF hey hey in your day job in your dayto-day what are the
day job in your dayto-day what are the
day job in your dayto-day what are the sorts of problems you come up against
sorts of problems you come up against
sorts of problems you come up against and what Saf said like, "Oh man, the
and what Saf said like, "Oh man, the
and what Saf said like, "Oh man, the most annoying thing about video editing
most annoying thing about video editing
most annoying thing about video editing is that it takes so much time." And
is that it takes so much time." And
is that it takes so much time." And Sahel was like, "Oh, that's
Sahel was like, "Oh, that's
Sahel was like, "Oh, that's interesting." Because if you ask people
interesting." Because if you ask people
interesting." Because if you ask people like to complain about their jobs,
like to complain about their jobs,
like to complain about their jobs, generally people will give you a long
generally people will give you a long
generally people will give you a long list of things that could potentially
list of things that could potentially
list of things that could potentially become business ideas. And we're going
become business ideas. And we're going
become business ideas. And we're going to cut to Sahel talking about how he
to cut to Sahel talking about how he
to cut to Sahel talking about how he came across this problem. So, I've I've
came across this problem. So, I've I've
came across this problem. So, I've I've edited videos in the past with Premiere
edited videos in the past with Premiere
edited videos in the past with Premiere cuz I used to have my like music YouTube
cuz I used to have my like music YouTube
cuz I used to have my like music YouTube channel where I was making covers and uh
channel where I was making covers and uh
channel where I was making covers and uh yeah, I have very few subscribers on
yeah, I have very few subscribers on
yeah, I have very few subscribers on those. I was familiar with video editing
those. I was familiar with video editing
those. I was familiar with video editing uh a little bit at least and then I
uh a little bit at least and then I
uh a little bit at least and then I think I was hanging out with your team
think I was hanging out with your team
think I was hanging out with your team in a wei work one day where we were
in a wei work one day where we were
in a wei work one day where we were talking about uh you know how could we
talking about uh you know how could we
talking about uh you know how could we use the latest advances in AI and solve
use the latest advances in AI and solve
use the latest advances in AI and solve this problem with video editing which is
this problem with video editing which is
this problem with video editing which is that it's quite a laborious process and
that it's quite a laborious process and
that it's quite a laborious process and you know you you would think of video
you know you you would think of video
you know you you would think of video editing as like a creative piece of work
editing as like a creative piece of work
editing as like a creative piece of work but if you're spending 10 hours on a
but if you're spending 10 hours on a
but if you're spending 10 hours on a video typically just a couple hours of
video typically just a couple hours of
video typically just a couple hours of those will be actual like exciting
those will be actual like exciting
those will be actual like exciting creative work. A lot of it is just
creative work. A lot of it is just
creative work. A lot of it is just cutting out boring parts or you know
cutting out boring parts or you know
cutting out boring parts or you know things that are not interesting. So I
things that are not interesting. So I
things that are not interesting. So I think I figured out it was a pain by
think I figured out it was a pain by
think I figured out it was a pain by speaking with your team and uh yeah that
speaking with your team and uh yeah that
speaking with your team and uh yeah that that's kind of where it came from. Oh
that's kind of where it came from. Oh
that's kind of where it came from. Oh one more factor here was I was thinking
one more factor here was I was thinking
one more factor here was I was thinking what is something that I can do today
what is something that I can do today
what is something that I can do today that I could not have done a year ago.
that I could not have done a year ago.
that I could not have done a year ago. So the advances in AI helped with that.
So the advances in AI helped with that.
So the advances in AI helped with that. Like this was in I think May 2023 when
Like this was in I think May 2023 when
Like this was in I think May 2023 when we were talking about this and that's
we were talking about this and that's
we were talking about this and that's kind of very soon after GPT4 had just
kind of very soon after GPT4 had just
kind of very soon after GPT4 had just come out and wowed everyone on what was
come out and wowed everyone on what was
come out and wowed everyone on what was capable with these large language models
capable with these large language models
capable with these large language models and uh yeah a year ago that kind of
and uh yeah a year ago that kind of
and uh yeah a year ago that kind of technology just did not exist. Yeah. Or
technology just did not exist. Yeah. Or
technology just did not exist. Yeah. Or at least was not mainstream enough for
at least was not mainstream enough for
at least was not mainstream enough for me to know about it. Um, so yeah, that
me to know about it. Um, so yeah, that
me to know about it. Um, so yeah, that was the other thing and so that allowed
was the other thing and so that allowed
was the other thing and so that allowed Sahel to land on his top business idea,
Sahel to land on his top business idea,
Sahel to land on his top business idea, which was some sort of app that helped
which was some sort of app that helped
which was some sort of app that helped video editors save time in their video
video editors save time in their video
video editors save time in their video editing process using AI. All right, so
editing process using AI. All right, so
editing process using AI. All right, so let's run this through the process. Is
let's run this through the process. Is
let's run this through the process. Is this a painful problem? Yes, it is a
this a painful problem? Yes, it is a
this a painful problem? Yes, it is a painful problem because video editors
painful problem because video editors
painful problem because video editors are spending hours and hours and hours
are spending hours and hours and hours
are spending hours and hours and hours of their time each week doing boring
of their time each week doing boring
of their time each week doing boring manual repetitive stuff which they
manual repetitive stuff which they
manual repetitive stuff which they really don't enjoy doing and which their
really don't enjoy doing and which their
really don't enjoy doing and which their employers really don't want to have to
employers really don't want to have to
employers really don't want to have to pay them to continue doing because it's
pay them to continue doing because it's
pay them to continue doing because it's like an annoying part of their job. So
like an annoying part of their job. So
like an annoying part of their job. So this is a painful problem. Generally
this is a painful problem. Generally
this is a painful problem. Generally being able to make someone money solves
being able to make someone money solves
being able to make someone money solves a painful problem. And also generally
a painful problem. And also generally
a painful problem. And also generally being able to save someone's time. Like
being able to save someone's time. Like
being able to save someone's time. Like people wasting time is a very painful
people wasting time is a very painful
people wasting time is a very painful problem that they often feel. Do video
problem that they often feel. Do video
problem that they often feel. Do video editors or people hiring video editors
editors or people hiring video editors
editors or people hiring video editors have the ability to pay for saving time.
have the ability to pay for saving time.
have the ability to pay for saving time. This is where it's like uh maybe because
This is where it's like uh maybe because
This is where it's like uh maybe because there are lots of amateur video editors
there are lots of amateur video editors
there are lots of amateur video editors who are just doing it as a hobby who
who are just doing it as a hobby who
who are just doing it as a hobby who don't have the ability to pay for it.
don't have the ability to pay for it.
don't have the ability to pay for it. This is the sort of like people using
This is the sort of like people using
This is the sort of like people using things like Cap Cut. But there are also
things like Cap Cut. But there are also
things like Cap Cut. But there are also a lot of professional video editors out
a lot of professional video editors out
a lot of professional video editors out there like for example there are 10
there like for example there are 10
there like for example there are 10 million something users of Adobe
million something users of Adobe
million something users of Adobe Premiere Pro. that is professional grade
Premiere Pro. that is professional grade
Premiere Pro. that is professional grade software which professionals for the
software which professionals for the
software which professionals for the most part pay for rather than amateurs.
most part pay for rather than amateurs.
most part pay for rather than amateurs. Most amateurs these days will edit
Most amateurs these days will edit
Most amateurs these days will edit things like Cap Cut or in like iMovie or
things like Cap Cut or in like iMovie or
things like Cap Cut or in like iMovie or whatever. But if you're using Premier
whatever. But if you're using Premier
whatever. But if you're using Premier Pro, which was kind of the app that hell
Pro, which was kind of the app that hell
Pro, which was kind of the app that hell landed on, it's like maybe like like
landed on, it's like maybe like like
landed on, it's like maybe like like people do have the power to pay for
people do have the power to pay for
people do have the power to pay for that. And especially if it is something
that. And especially if it is something
that. And especially if it is something that saves someone a lot of time in
that saves someone a lot of time in
that saves someone a lot of time in their job, there is a high willingness
their job, there is a high willingness
their job, there is a high willingness to pay for the thing. Is this a growing
to pay for the thing. Is this a growing
to pay for the thing. Is this a growing market? Will there be more people who
market? Will there be more people who
market? Will there be more people who want videos edited 5 years from now than
want videos edited 5 years from now than
want videos edited 5 years from now than there are today? The answer is most
there are today? The answer is most
there are today? The answer is most likely yes, because video keeps on
likely yes, because video keeps on
likely yes, because video keeps on growing across all of the metrics,
growing across all of the metrics,
growing across all of the metrics, across all the platforms. more and more
across all the platforms. more and more
across all the platforms. more and more people every single year wanting to
people every single year wanting to
people every single year wanting to become creators. Maybe there's a risk
become creators. Maybe there's a risk
become creators. Maybe there's a risk that AI will eat the job of video
that AI will eat the job of video
that AI will eat the job of video editors, but given that Sah is building
editors, but given that Sah is building
editors, but given that Sah is building an app for AI video editing, like you
an app for AI video editing, like you
an app for AI video editing, like you know, he's he's either riding the wave
know, he's he's either riding the wave
know, he's he's either riding the wave of more people trying to trying to edit
of more people trying to trying to edit
of more people trying to trying to edit videos or he's riding the wave of more
videos or he's riding the wave of more
videos or he's riding the wave of more people trying to replace video editors
people trying to replace video editors
people trying to replace video editors with AI. Either way, this is definitely
with AI. Either way, this is definitely
with AI. Either way, this is definitely a growing market. And finally, how easy
a growing market. And finally, how easy
a growing market. And finally, how easy would it be for Sahel to target video
would it be for Sahel to target video
would it be for Sahel to target video editors? Now, this is where he had one
editors? Now, this is where he had one
editors? Now, this is where he had one of his unfair advantages, which is that
of his unfair advantages, which is that
of his unfair advantages, which is that he spoke to my team where I literally
he spoke to my team where I literally
he spoke to my team where I literally employ three full-time video editors.
employ three full-time video editors.
employ three full-time video editors. And so, by talking to them and saying,
And so, by talking to them and saying,
And so, by talking to them and saying, "Hey, I can build a tool for you to help
"Hey, I can build a tool for you to help
"Hey, I can build a tool for you to help you save time." immediately he's got his
you save time." immediately he's got his
you save time." immediately he's got his first three users because my video
first three users because my video
first three users because my video editors are like, "Oh my god, that's
editors are like, "Oh my god, that's
editors are like, "Oh my god, that's sick." And then secondly, he and I had a
sick." And then secondly, he and I had a
sick." And then secondly, he and I had a conversation where he was like, "Hey, if
conversation where he was like, "Hey, if
conversation where he was like, "Hey, if I build this tool for your video editors
I build this tool for your video editors
I build this tool for your video editors and they get a lot of value out of the
and they get a lot of value out of the
and they get a lot of value out of the tool, would you potentially be open to
tool, would you potentially be open to
tool, would you potentially be open to partnering on this and like sharing it
partnering on this and like sharing it
partnering on this and like sharing it with your audience?" And so at this
with your audience?" And so at this
with your audience?" And so at this point, I'm like, hm, okay, like, yeah,
point, I'm like, hm, okay, like, yeah,
point, I'm like, hm, okay, like, yeah, if you build something that helps our
if you build something that helps our
if you build something that helps our three full-time video editors save many,
three full-time video editors save many,
three full-time video editors save many, many hours each week, and I know I have
many hours each week, and I know I have
many hours each week, and I know I have a bunch of video editors and like video
a bunch of video editors and like video
a bunch of video editors and like video creators in my audience, then sure,
creators in my audience, then sure,
creators in my audience, then sure, let's do some sort of partnership where
let's do some sort of partnership where
let's do some sort of partnership where I can be your distribution engine, and I
I can be your distribution engine, and I
I can be your distribution engine, and I can get the word out initially to get
can get the word out initially to get
can get the word out initially to get your first kind of round of beta users.
your first kind of round of beta users.
your first kind of round of beta users. And so through this partnership with me,
And so through this partnership with me,
And so through this partnership with me, Sahel suddenly had an easy way to target
Sahel suddenly had an easy way to target
Sahel suddenly had an easy way to target video editors and that he knew three of
video editors and that he knew three of
video editors and that he knew three of them personally through my team and
them personally through my team and
them personally through my team and speaking to them and knew that if he did
speaking to them and knew that if he did
speaking to them and knew that if he did a good job that I would be open to
a good job that I would be open to
a good job that I would be open to sharing this sort of thing with my
sharing this sort of thing with my
sharing this sort of thing with my audience. Now, at this point, you might
audience. Now, at this point, you might
audience. Now, at this point, you might be thinking, "Whoa, that's really
be thinking, "Whoa, that's really
be thinking, "Whoa, that's really unfair." Like, he had the advantage of
unfair." Like, he had the advantage of
unfair." Like, he had the advantage of being friends with a big influencer and
being friends with a big influencer and
being friends with a big influencer and he had access to this like crop of like
he had access to this like crop of like
he had access to this like crop of like initial users. And yeah, I completely
initial users. And yeah, I completely
initial users. And yeah, I completely agree. It is absolutely an unfair
agree. It is absolutely an unfair
agree. It is absolutely an unfair advantage that Sahel had, which is why
advantage that Sahel had, which is why
advantage that Sahel had, which is why he started that business in this
he started that business in this
he started that business in this particular space. If Sahel did not have
particular space. If Sahel did not have
particular space. If Sahel did not have an easy way to target video editors,
an easy way to target video editors,
an easy way to target video editors, suddenly that makes this idea not a very
suddenly that makes this idea not a very
suddenly that makes this idea not a very good idea to pursue and actually makes
good idea to pursue and actually makes
good idea to pursue and actually makes his consulting business ideas much more
his consulting business ideas much more
his consulting business ideas much more viable. The key thing when you are
viable. The key thing when you are
viable. The key thing when you are starting a business is that yes, you
starting a business is that yes, you
starting a business is that yes, you could start something in a play in an
could start something in a play in an
could start something in a play in an industry that is completely random. But
industry that is completely random. But
industry that is completely random. But in general, if you have any kind of life
in general, if you have any kind of life
in general, if you have any kind of life or professional experience, it is worth
or professional experience, it is worth
or professional experience, it is worth trying to figure out what are your
trying to figure out what are your
trying to figure out what are your unfair advantages. What do you have
unfair advantages. What do you have
unfair advantages. What do you have access to that other competitors, other
access to that other competitors, other
access to that other competitors, other people might not have access to? For the
people might not have access to? For the
people might not have access to? For the record, this wasn't some kind of deal
record, this wasn't some kind of deal
record, this wasn't some kind of deal where I was like, "Yeah, I'll totally do
where I was like, "Yeah, I'll totally do
where I was like, "Yeah, I'll totally do it to you as a favor to a friend." It
it to you as a favor to a friend." It
it to you as a favor to a friend." It was more like the sort of thing where I
was more like the sort of thing where I
was more like the sort of thing where I was like, "Yeah, you're a friend, but
was like, "Yeah, you're a friend, but
was like, "Yeah, you're a friend, but also, you know, you need to create
also, you know, you need to create
also, you know, you need to create something that's actually valuable for
something that's actually valuable for
something that's actually valuable for my team because if you do that then and
my team because if you do that then and
my team because if you do that then and the thing is actually good, then of
the thing is actually good, then of
the thing is actually good, then of course I would be delighted to share
course I would be delighted to share
course I would be delighted to share with my audience." You know, that kind
with my audience." You know, that kind
with my audience." You know, that kind of situation. So, yeah, being able to
of situation. So, yeah, being able to
of situation. So, yeah, being able to partner with an influencer or someone
partner with an influencer or someone
partner with an influencer or someone who has access to an audience or like an
who has access to an audience or like an
who has access to an audience or like an easy way to target people, that is
easy way to target people, that is
easy way to target people, that is absolutely something that can help you
absolutely something that can help you
absolutely something that can help you get your initial business off the
get your initial business off the
get your initial business off the ground. And I suspect this is why I get
ground. And I suspect this is why I get
ground. And I suspect this is why I get like dozens of emails every week from
like dozens of emails every week from
like dozens of emails every week from people wanting to partner on something
people wanting to partner on something
people wanting to partner on something or another. And every big influencery
or another. And every big influencery
or another. And every big influencery type person I know as well has their
type person I know as well has their
type person I know as well has their inboxes inundated with people who are
inboxes inundated with people who are
inboxes inundated with people who are trying to pitch them on partnering on
trying to pitch them on partnering on
trying to pitch them on partnering on something or other because I feel like
something or other because I feel like
something or other because I feel like especially in the world of AI where it
especially in the world of AI where it
especially in the world of AI where it becomes easier in theory to create these
becomes easier in theory to create these
becomes easier in theory to create these sorts of products especially in that
sorts of products especially in that
sorts of products especially in that world being able to partner with someone
world being able to partner with someone
world being able to partner with someone who has built-in distribution can be a
who has built-in distribution can be a
who has built-in distribution can be a real advantage of the you know in the
real advantage of the you know in the
real advantage of the you know in the early days and potentially even the
early days and potentially even the
early days and potentially even the later days of a business. So you land on
later days of a business. So you land on
later days of a business. So you land on you you've narrowed down to like six
you you've narrowed down to like six
you you've narrowed down to like six random ideas and one of them is the
random ideas and one of them is the
random ideas and one of them is the problem of video editing which is that
problem of video editing which is that
problem of video editing which is that video editing takes bloody ages. how can
video editing takes bloody ages. how can
video editing takes bloody ages. how can I make this annoying thing like five
I make this annoying thing like five
I make this annoying thing like five times faster or easier? How did you
times faster or easier? How did you
times faster or easier? How did you decide that that was the thing rather
decide that that was the thing rather
decide that that was the thing rather than the other things? So, it was just
than the other things? So, it was just
than the other things? So, it was just one of six and uh it's quite a lowrisk
one of six and uh it's quite a lowrisk
one of six and uh it's quite a lowrisk thing to commit a couple months to this
thing to commit a couple months to this
thing to commit a couple months to this idea and if it doesn't work out, I can
idea and if it doesn't work out, I can
idea and if it doesn't work out, I can always just go on to the next one. But
always just go on to the next one. But
always just go on to the next one. But the reason it was top of the list was I
the reason it was top of the list was I
the reason it was top of the list was I was leaning into my unfair advantages.
was leaning into my unfair advantages.
was leaning into my unfair advantages. One, I am a developer. So, by the way,
One, I am a developer. So, by the way,
One, I am a developer. So, by the way, I'm not like super trained in software
I'm not like super trained in software
I'm not like super trained in software or anything. I I didn't do it in my
or anything. I I didn't do it in my
or anything. I I didn't do it in my degree. I kind of did it as a side
degree. I kind of did it as a side
degree. I kind of did it as a side project in a summer with some other
project in a summer with some other
project in a summer with some other friends. So, I don't really know how to
friends. So, I don't really know how to
friends. So, I don't really know how to code that well. But, yeah, I leaned into
code that well. But, yeah, I leaned into
code that well. But, yeah, I leaned into the fact that I knew enough about
the fact that I knew enough about
the fact that I knew enough about computers and software to at least get
computers and software to at least get
computers and software to at least get started and figure it out, right? And
started and figure it out, right? And
started and figure it out, right? And second thing was um I had the
second thing was um I had the
second thing was um I had the distribution advantage, which is kind of
distribution advantage, which is kind of
distribution advantage, which is kind of knowing you and your team. We knew that
knowing you and your team. We knew that
knowing you and your team. We knew that uh and it's not just distribution, it's
uh and it's not just distribution, it's
uh and it's not just distribution, it's also speaking to potential users cuz
also speaking to potential users cuz
also speaking to potential users cuz your video editors were basically like
your video editors were basically like
your video editors were basically like alpha users uh and they could give some
alpha users uh and they could give some
alpha users uh and they could give some very early feedback or ideas for what
very early feedback or ideas for what
very early feedback or ideas for what things to solve. So that was the other
things to solve. So that was the other
things to solve. So that was the other unfair advantage I had uh that I could
unfair advantage I had uh that I could
unfair advantage I had uh that I could lean into. At this point, I want to do a
lean into. At this point, I want to do a
lean into. At this point, I want to do a little interlude and sort of point to
little interlude and sort of point to
little interlude and sort of point to the fact that of the sort of six ideas
the fact that of the sort of six ideas
the fact that of the sort of six ideas on his short list, four of them were
on his short list, four of them were
on his short list, four of them were app. And over half of the ideas, I think
app. And over half of the ideas, I think
app. And over half of the ideas, I think in the long list of problems were also
in the long list of problems were also
in the long list of problems were also apps to some deg apps or web apps or
apps to some deg apps or web apps or
apps to some deg apps or web apps or mobile apps or whatever. And so here we
mobile apps or whatever. And so here we
mobile apps or whatever. And so here we have a little interlude about the value
have a little interlude about the value
have a little interlude about the value of learning to code. One thing that I'm
of learning to code. One thing that I'm
of learning to code. One thing that I'm very bullish on is like still I think
very bullish on is like still I think
very bullish on is like still I think one of the most useful things you can do
one of the most useful things you can do
one of the most useful things you can do if you want to start a business is just
if you want to start a business is just
if you want to start a business is just learn to code on the side. It's not that
learn to code on the side. It's not that
learn to code on the side. It's not that hard. There's like zillions of tools out
hard. There's like zillions of tools out
hard. There's like zillions of tools out there that help you learn to code. I
there that help you learn to code. I
there that help you learn to code. I don't know why more people don't do it
don't know why more people don't do it
don't know why more people don't do it because learning to code like if you
because learning to code like if you
because learning to code like if you don't know how to code, build an app is
don't know how to code, build an app is
don't know how to code, build an app is not an idea that like is remotely
not an idea that like is remotely
not an idea that like is remotely accessible because you would you would
accessible because you would you would
accessible because you would you would have to stop you would then have to
have to stop you would then have to
have to stop you would then have to learn to code first before you can even
learn to code first before you can even
learn to code first before you can even unlock building an app as like a
unlock building an app as like a
unlock building an app as like a potential business idea. If you don't if
potential business idea. If you don't if
potential business idea. If you don't if you didn't know how to code um to what
you didn't know how to code um to what
you didn't know how to code um to what extent would that have changed your like
extent would that have changed your like
extent would that have changed your like stack of of ideas?
stack of of ideas?
stack of of ideas? U I think it would cross out a big part
U I think it would cross out a big part
U I think it would cross out a big part of the list we were talking about of
of the list we were talking about of
of the list we were talking about of that long list. I would have focused
that long list. I would have focused
that long list. I would have focused more on services that I would have
more on services that I would have
more on services that I would have offered as a consulting type of person
offered as a consulting type of person
offered as a consulting type of person where I'm helping businesses grow their
where I'm helping businesses grow their
where I'm helping businesses grow their marketing kind of things. There are
marketing kind of things. There are
marketing kind of things. There are different ways to uh get leverage and
different ways to uh get leverage and
different ways to uh get leverage and that's one of the concepts from the
that's one of the concepts from the
that's one of the concepts from the millionaire fast lane where build
millionaire fast lane where build
millionaire fast lane where build leverage either by you know hiring
leverage either by you know hiring
leverage either by you know hiring people who can execute on a playbook
people who can execute on a playbook
people who can execute on a playbook that you define uh you can build
that you define uh you can build
that you define uh you can build leverage by building a software type of
leverage by building a software type of
leverage by building a software type of thing or writing a book where you do the
thing or writing a book where you do the
thing or writing a book where you do the work once and then people can just buy
work once and then people can just buy
work once and then people can just buy the thing over and over and in the case
the thing over and over and in the case
the thing over and over and in the case of the product that I went with with
of the product that I went with with
of the product that I went with with Firecut it's the it's obviously the
Firecut it's the it's obviously the
Firecut it's the it's obviously the software leverage but if if that had
software leverage but if if that had
software leverage but if if that had been if that world had been closed off
been if that world had been closed off
been if that world had been closed off to me. I probably would have gone down
to me. I probably would have gone down
to me. I probably would have gone down the road of applying the consulting
the road of applying the consulting
the road of applying the consulting toolkit to small businesses where I
toolkit to small businesses where I
toolkit to small businesses where I could help them grow and then somehow
could help them grow and then somehow
could help them grow and then somehow productize it uh enough with a playbook
productize it uh enough with a playbook
productize it uh enough with a playbook where I could hire people to execute on
where I could hire people to execute on
where I could hire people to execute on these things and I could kind of just
these things and I could kind of just
these things and I could kind of just guide them through it where they need my
guide them through it where they need my
guide them through it where they need my um need my input. Uh so yeah, I think
um need my input. Uh so yeah, I think
um need my input. Uh so yeah, I think the software leverage would have been
the software leverage would have been
the software leverage would have been cut out unless I partner with someone
cut out unless I partner with someone
cut out unless I partner with someone who has that, you know. So yeah, it it
who has that, you know. So yeah, it it
who has that, you know. So yeah, it it would have cut out some ideas. But but
would have cut out some ideas. But but
would have cut out some ideas. But but that said, I mean that's there are tons
that said, I mean that's there are tons
that said, I mean that's there are tons of other ways to build build leverage
of other ways to build build leverage
of other ways to build build leverage and even if you want to do software
and even if you want to do software
and even if you want to do software stuff, you can partner with people who
stuff, you can partner with people who
stuff, you can partner with people who have that knowledge. U if you don't want
have that knowledge. U if you don't want
have that knowledge. U if you don't want to do software businesses, you can lean
to do software businesses, you can lean
to do software businesses, you can lean more into the, you know, productized
more into the, you know, productized
more into the, you know, productized service kind of thing where you can hire
service kind of thing where you can hire
service kind of thing where you can hire people to uh to execute on things you're
people to uh to execute on things you're
people to uh to execute on things you're working on. So yeah, I agree that yes,
working on. So yeah, I agree that yes,
working on. So yeah, I agree that yes, of course, there are other ways of
of course, there are other ways of
of course, there are other ways of making money. I just think like it's
making money. I just think like it's
making money. I just think like it's just so easy to learn to code and it
just so easy to learn to code and it
just so easy to learn to code and it just unlocks a whole swath of leveraged
just unlocks a whole swath of leveraged
just unlocks a whole swath of leveraged business ideas that can divorce your
business ideas that can divorce your
business ideas that can divorce your time from money like fairly easily or
time from money like fairly easily or
time from money like fairly easily or fairly quickly. And the whole like yeah,
fairly quickly. And the whole like yeah,
fairly quickly. And the whole like yeah, you can hire a developer. It's like, you
you can hire a developer. It's like, you
you can hire a developer. It's like, you know, you're a dev, you've probably got
know, you're a dev, you've probably got
know, you're a dev, you've probably got friends who are like idea guys and
friends who are like idea guys and
friends who are like idea guys and they've probably come to you being like,
they've probably come to you being like,
they've probably come to you being like, "Hey, Sahel, you know how to code. I've
"Hey, Sahel, you know how to code. I've
"Hey, Sahel, you know how to code. I've got an amazing idea for X. Do you want
got an amazing idea for X. Do you want
got an amazing idea for X. Do you want to be my co-founder on the thing?" And
to be my co-founder on the thing?" And
to be my co-founder on the thing?" And you're like, "Uh, well, what are you
you're like, "Uh, well, what are you
you're like, "Uh, well, what are you going to be doing then?" Cuz like I'm
going to be doing then?" Cuz like I'm
going to be doing then?" Cuz like I'm the one building the thing. And so it's
the one building the thing. And so it's
the one building the thing. And so it's like I think a lot of charismatic people
like I think a lot of charismatic people
like I think a lot of charismatic people who love the idea of being an
who love the idea of being an
who love the idea of being an entrepreneur but hate the idea of trying
entrepreneur but hate the idea of trying
entrepreneur but hate the idea of trying to learn to code love the idea of
to learn to code love the idea of
to learn to code love the idea of partnering with a nerd. Um but the nerd
partnering with a nerd. Um but the nerd
partnering with a nerd. Um but the nerd doesn't need to partner with them for
doesn't need to partner with them for
doesn't need to partner with them for the most part. And I've been I've been
the most part. And I've been I've been
the most part. And I've been I've been the nerd in that situation. You've been
the nerd in that situation. You've been
the nerd in that situation. You've been the nerd in that situation. It's just a
the nerd in that situation. It's just a
the nerd in that situation. It's just a high bar to partner with someone who's
high bar to partner with someone who's
high bar to partner with someone who's like, "Bro, I'm going to be the ideas
like, "Bro, I'm going to be the ideas
like, "Bro, I'm going to be the ideas guy and you can you can build it for me,
guy and you can you can build it for me,
guy and you can you can build it for me, right?" Yeah. I think it's a bit of a
right?" Yeah. I think it's a bit of a
right?" Yeah. I think it's a bit of a no-brainer to just learn how to code
no-brainer to just learn how to code
no-brainer to just learn how to code given the leverage that you get quite
given the leverage that you get quite
given the leverage that you get quite easily and it's not a long journey. Like
easily and it's not a long journey. Like
easily and it's not a long journey. Like for me, it's happened over multiple
for me, it's happened over multiple
for me, it's happened over multiple years. But the key unlock for me in
years. But the key unlock for me in
years. But the key unlock for me in getting my software or coding skills up
getting my software or coding skills up
getting my software or coding skills up to par was grabbing some software
to par was grabbing some software
to par was grabbing some software software engineers friends of mine and
software engineers friends of mine and
software engineers friends of mine and just doing like a oneweek project with
just doing like a oneweek project with
just doing like a oneweek project with them. We built a clone of this. Back in
them. We built a clone of this. Back in
them. We built a clone of this. Back in the day there was this thing called
the day there was this thing called
the day there was this thing called Stumble Upon where it like gave you a
Stumble Upon where it like gave you a
Stumble Upon where it like gave you a bar above your web browser you could
bar above your web browser you could
bar above your web browser you could click and stumble onto some interesting
click and stumble onto some interesting
click and stumble onto some interesting web page. uh we made a clone of that in
web page. uh we made a clone of that in
web page. uh we made a clone of that in like a week and I think doing a project
like a week and I think doing a project
like a week and I think doing a project with someone who is techie was enough to
with someone who is techie was enough to
with someone who is techie was enough to be like oh yeah this is how you build a
be like oh yeah this is how you build a
be like oh yeah this is how you build a web app and once you've made one thing
web app and once you've made one thing
web app and once you've made one thing like that end to end then it everything
like that end to end then it everything
like that end to end then it everything just seems so much more tangible and
just seems so much more tangible and
just seems so much more tangible and accessible hiring a dev to work on a new
accessible hiring a dev to work on a new
accessible hiring a dev to work on a new idea is not really a play that that
idea is not really a play that that
idea is not really a play that that doesn't really make sense I think the
doesn't really make sense I think the
doesn't really make sense I think the partnership model can work but it it's
partnership model can work but it it's
partnership model can work but it it's quite rare that I've seen one person who
quite rare that I've seen one person who
quite rare that I've seen one person who is not techy come up with the idea, go
is not techy come up with the idea, go
is not techy come up with the idea, go to someone who is not even interested in
to someone who is not even interested in
to someone who is not even interested in the idea and just be the person who's
the idea and just be the person who's
the idea and just be the person who's developing the app and get that to work.
developing the app and get that to work.
developing the app and get that to work. I I've never really seen that play out
I I've never really seen that play out
I I've never really seen that play out unless the idea comes from both people
unless the idea comes from both people
unless the idea comes from both people and the developer who is actually doing
and the developer who is actually doing
and the developer who is actually doing the work is excited by it. All right, so
the work is excited by it. All right, so
the work is excited by it. All right, so if you're watching this and you would
if you're watching this and you would
if you're watching this and you would like to get rich and build a business or
like to get rich and build a business or
like to get rich and build a business or whatever, I would still really recommend
whatever, I would still really recommend
whatever, I would still really recommend it's worth learning how to code. at
it's worth learning how to code. at
it's worth learning how to code. at least the basics of learning how to
least the basics of learning how to
least the basics of learning how to code. Even in the world of AI, in a way,
code. Even in the world of AI, in a way,
code. Even in the world of AI, in a way, especially in the world of AI where you
especially in the world of AI where you
especially in the world of AI where you can now vibe code and stuff and coding
can now vibe code and stuff and coding
can now vibe code and stuff and coding is a lot easier than it once used to be
is a lot easier than it once used to be
is a lot easier than it once used to be where you had to manually type out the
where you had to manually type out the
where you had to manually type out the code yourself. It just massively
code yourself. It just massively
code yourself. It just massively increases your own skill set in terms of
increases your own skill set in terms of
increases your own skill set in terms of being able to create a new business. If
being able to create a new business. If
being able to create a new business. If Sahel did not know how to code, at least
Sahel did not know how to code, at least
Sahel did not know how to code, at least the basics of learning how to code from
the basics of learning how to code from
the basics of learning how to code from doing a few side projects at university,
doing a few side projects at university,
doing a few side projects at university, at least half of the ideas on his list
at least half of the ideas on his list
at least half of the ideas on his list would have been non-starters because he
would have been non-starters because he
would have been non-starters because he a wouldn't have been able to create
a wouldn't have been able to create
a wouldn't have been able to create them, but secondly, he wouldn't really
them, but secondly, he wouldn't really
them, but secondly, he wouldn't really have even known what he could create.
have even known what he could create.
have even known what he could create. One of the best things about learning to
One of the best things about learning to
One of the best things about learning to code isn't that now you're suddenly able
code isn't that now you're suddenly able
code isn't that now you're suddenly able to be a software developer and suddenly
to be a software developer and suddenly
to be a software developer and suddenly create stuff. It's that it expands your
create stuff. It's that it expands your
create stuff. It's that it expands your range of business ideas that you're
range of business ideas that you're
range of business ideas that you're thinking about. We're going to give some
thinking about. We're going to give some
thinking about. We're going to give some advice on how to learn how to code a
advice on how to learn how to code a
advice on how to learn how to code a little bit later in the video. But for
little bit later in the video. But for
little bit later in the video. But for beginners getting started with wanting
beginners getting started with wanting
beginners getting started with wanting to build a business or wanting to make
to build a business or wanting to make
to build a business or wanting to make money. Honestly, I still think it's
money. Honestly, I still think it's
money. Honestly, I still think it's really valuable to just, you know, spend
really valuable to just, you know, spend
really valuable to just, you know, spend a few weekends learning how to code.
a few weekends learning how to code.
a few weekends learning how to code. There's all sorts of ways to do it. Just
There's all sorts of ways to do it. Just
There's all sorts of ways to do it. Just Google how to learn to code in 2025.
Google how to learn to code in 2025.
Google how to learn to code in 2025. Pick a language like JavaScript or
Pick a language like JavaScript or
Pick a language like JavaScript or Python or whatever and just get started
Python or whatever and just get started
Python or whatever and just get started building a few projects. is really not
building a few projects. is really not
building a few projects. is really not that hard. Pretty much anyone can learn
that hard. Pretty much anyone can learn
that hard. Pretty much anyone can learn how to code with all the insane
how to code with all the insane
how to code with all the insane resources that are now available on the
resources that are now available on the
resources that are now available on the internet. And I think if you're someone
internet. And I think if you're someone
internet. And I think if you're someone who really wants to make money and you
who really wants to make money and you
who really wants to make money and you haven't learned to code, it's like
haven't learned to code, it's like
haven't learned to code, it's like you're you're just shooting yourself in
you're you're just shooting yourself in
you're you're just shooting yourself in the foot because the the economics of a
the foot because the the economics of a
the foot because the the economics of a software business are just so much
software business are just so much
software business are just so much better than the economics of like lots
better than the economics of like lots
better than the economics of like lots and lots of other different types of
and lots of other different types of
and lots of other different types of businesses. Like I'm so glad that when I
businesses. Like I'm so glad that when I
businesses. Like I'm so glad that when I was like 13 years old, I started
was like 13 years old, I started
was like 13 years old, I started dabbling with learning how to code like
dabbling with learning how to code like
dabbling with learning how to code like HTML and CSS and PHP and stuff. And even
HTML and CSS and PHP and stuff. And even
HTML and CSS and PHP and stuff. And even though now I suck at coding, I still
though now I suck at coding, I still
though now I suck at coding, I still know enough about it to know what's
know enough about it to know what's
know enough about it to know what's vaguely possible. And that means when
vaguely possible. And that means when
vaguely possible. And that means when I'm thinking of new business ideas and
I'm thinking of new business ideas and
I'm thinking of new business ideas and new like products and services and
new like products and services and
new like products and services and stuff, I'm thinking about them with a
stuff, I'm thinking about them with a
stuff, I'm thinking about them with a sense of having a vague sense of what
sense of having a vague sense of what
sense of having a vague sense of what it's possible to create in terms of a
it's possible to create in terms of a
it's possible to create in terms of a web app and a mobile app, which
web app and a mobile app, which
web app and a mobile app, which massively expands my pool of possible
massively expands my pool of possible
massively expands my pool of possible business ideas. All right, so at this
business ideas. All right, so at this
business ideas. All right, so at this point, Sahel has done step one, quit the
point, Sahel has done step one, quit the
point, Sahel has done step one, quit the job, step two, do the reading, step
job, step two, do the reading, step
job, step two, do the reading, step three, make a problems list of like 50
three, make a problems list of like 50
three, make a problems list of like 50 plus different ideas and narrow it down
plus different ideas and narrow it down
plus different ideas and narrow it down to the top six. And so he decides that
to the top six. And so he decides that
to the top six. And so he decides that the first one he's going to work on is
the first one he's going to work on is
the first one he's going to work on is this AI video editing app. He's going to
this AI video editing app. He's going to
this AI video editing app. He's going to try working on that for 2 months, and if
try working on that for 2 months, and if
try working on that for 2 months, and if it gets traction, he'll stick with it.
it gets traction, he'll stick with it.
it gets traction, he'll stick with it. And if it doesn't get traction, he'll
And if it doesn't get traction, he'll
And if it doesn't get traction, he'll move on to idea number two, which would
move on to idea number two, which would
move on to idea number two, which would be this consulting services packages for
be this consulting services packages for
be this consulting services packages for small and medium businesses. So now we
small and medium businesses. So now we
small and medium businesses. So now we come to step number five, which is to
come to step number five, which is to
come to step number five, which is to interview customers. So you decide
interview customers. So you decide
interview customers. So you decide you're going to solve the problem of
you're going to solve the problem of
you're going to solve the problem of like video editing taking too much time.
like video editing taking too much time.
like video editing taking too much time. You've got access to like the video
You've got access to like the video
You've got access to like the video editors on my team, which I think was
editors on my team, which I think was
editors on my team, which I think was like Saf and Addi and maybe go maybe
like Saf and Addi and maybe go maybe
like Saf and Addi and maybe go maybe Path like back in the day where you're
Path like back in the day where you're
Path like back in the day where you're like, okay, I literally have a handful
like, okay, I literally have a handful
like, okay, I literally have a handful of video editors that are literally
of video editors that are literally
of video editors that are literally facing this problem every single day
facing this problem every single day
facing this problem every single day when they're editing videos for Ali
when they're editing videos for Ali
when they're editing videos for Ali Abdal. So what happens next? How do you
Abdal. So what happens next? How do you
Abdal. So what happens next? How do you how do you begin to solve that problem?
how do you begin to solve that problem?
how do you begin to solve that problem? Okay, so I have this notion doc of
Okay, so I have this notion doc of
Okay, so I have this notion doc of customer interviews where it's Saf Addi
customer interviews where it's Saf Addi
customer interviews where it's Saf Addi and then both of those again a couple of
and then both of those again a couple of
and then both of those again a couple of days later I guess. Um and let's go into
days later I guess. Um and let's go into
days later I guess. Um and let's go into the first chat with Saf. I asked him
the first chat with Saf. I asked him
the first chat with Saf. I asked him what are the biggest pain points in the
what are the biggest pain points in the
what are the biggest pain points in the editing process today for an Ali Abdal
editing process today for an Ali Abdal
editing process today for an Ali Abdal style video. And it's stuff like finding
style video. And it's stuff like finding
style video. And it's stuff like finding B-roll takes ages. Uh motion graphics
B-roll takes ages. Uh motion graphics
B-roll takes ages. Uh motion graphics take ages. Finding music that fits the
take ages. Finding music that fits the
take ages. Finding music that fits the vibe takes ages. cutting silences.
vibe takes ages. cutting silences.
vibe takes ages. cutting silences. There's uh kind of editing the sponsor
There's uh kind of editing the sponsor
There's uh kind of editing the sponsor thing in masking around a person like
thing in masking around a person like
thing in masking around a person like there there were a bunch of ideas and
there there were a bunch of ideas and
there there were a bunch of ideas and the most important part of this
the most important part of this
the most important part of this conversation for me was I asked him what
conversation for me was I asked him what
conversation for me was I asked him what is the time split between the time you
is the time split between the time you
is the time split between the time you spend on each of these things. And uh he
spend on each of these things. And uh he
spend on each of these things. And uh he was basically like, you know, if a video
was basically like, you know, if a video
was basically like, you know, if a video takes 20 hours or 40 hours, whatever it
takes 20 hours or 40 hours, whatever it
takes 20 hours or 40 hours, whatever it was, then 4 hours go into the A-roll for
was, then 4 hours go into the A-roll for
was, then 4 hours go into the A-roll for 1 hour of footage, cutting together the
1 hour of footage, cutting together the
1 hour of footage, cutting together the the main camera shot. Then 8 hours go
the main camera shot. Then 8 hours go
the main camera shot. Then 8 hours go into B-roll for the more complex stuff
into B-roll for the more complex stuff
into B-roll for the more complex stuff where you might have to film your own
where you might have to film your own
where you might have to film your own B-roll or find stuff from a library of
B-roll or find stuff from a library of
B-roll or find stuff from a library of thousands of videos. 4 to 8 hours on
thousands of videos. 4 to 8 hours on
thousands of videos. 4 to 8 hours on doing motion graphics, titles,
doing motion graphics, titles,
doing motion graphics, titles, animations. 3 to four hours on music,
animations. 3 to four hours on music,
animations. 3 to four hours on music, sound design. There's half an hour on
sound design. There's half an hour on
sound design. There's half an hour on color correction. three to four hours on
color correction. three to four hours on
color correction. three to four hours on sponsor segment and I basically just
sponsor segment and I basically just
sponsor segment and I basically just went down this list and I was like okay
went down this list and I was like okay
went down this list and I was like okay so four hours on editing a-roll what is
so four hours on editing a-roll what is
so four hours on editing a-roll what is that like there's a bunch of cutting out
that like there's a bunch of cutting out
that like there's a bunch of cutting out silences there's adding some zoomin
silences there's adding some zoomin
silences there's adding some zoomin effects to make it more interesting
effects to make it more interesting
effects to make it more interesting there's doing some J cuts there's
there's doing some J cuts there's
there's doing some J cuts there's finding filler words where I mean you're
finding filler words where I mean you're
finding filler words where I mean you're a pro but like I'm sure when you started
a pro but like I'm sure when you started
a pro but like I'm sure when you started you were like um uh quite a lot in your
you were like um uh quite a lot in your
you were like um uh quite a lot in your videos u so cutting out those filler
videos u so cutting out those filler
videos u so cutting out those filler words or parts where you've done
words or parts where you've done
words or parts where you've done multiple takes of the same thing
multiple takes of the same thing
multiple takes of the same thing repetitions
repetitions
repetitions And that's like 4 hours of work to cut
And that's like 4 hours of work to cut
And that's like 4 hours of work to cut it out. Can I automate all of that so
it out. Can I automate all of that so
it out. Can I automate all of that so that he's just reviewing the output from
that he's just reviewing the output from
that he's just reviewing the output from the tool and it takes half an hour or an
the tool and it takes half an hour or an
the tool and it takes half an hour or an hour? That's already like 3 hours saved.
hour? That's already like 3 hours saved.
hour? That's already like 3 hours saved. With B-roll, can I plug into the stock
With B-roll, can I plug into the stock
With B-roll, can I plug into the stock libraries that Saf is using and just
libraries that Saf is using and just
libraries that Saf is using and just scan the video, find the keywords based
scan the video, find the keywords based
scan the video, find the keywords based on the transcript of the video and
on the transcript of the video and
on the transcript of the video and search them on? We partner with Story
search them on? We partner with Story
search them on? We partner with Story Blocks now. So search them on Story
Blocks now. So search them on Story
Blocks now. So search them on Story Blocks and find good B-roll videos for
Blocks and find good B-roll videos for
Blocks and find good B-roll videos for him to use. And if it doesn't work, let
him to use. And if it doesn't work, let
him to use. And if it doesn't work, let him swap it out for other videos. Um,
him swap it out for other videos. Um,
him swap it out for other videos. Um, and uh, yeah, for shorts, like can um,
and uh, yeah, for shorts, like can um,
and uh, yeah, for shorts, like can um, can I have a tool for adding captions,
can I have a tool for adding captions,
can I have a tool for adding captions, which kind of makes it more interesting
which kind of makes it more interesting
which kind of makes it more interesting for short form platforms like Instagram,
for short form platforms like Instagram,
for short form platforms like Instagram, Tik Tok, and YouTube shorts. So yeah,
Tik Tok, and YouTube shorts. So yeah,
Tik Tok, and YouTube shorts. So yeah, that was kind of where we began some
that was kind of where we began some
that was kind of where we began some customer interviews coming up with what
customer interviews coming up with what
customer interviews coming up with what are the big pain points and just going
are the big pain points and just going
are the big pain points and just going down the list and solving those. Now
down the list and solving those. Now
down the list and solving those. Now again, this is one of those areas where
again, this is one of those areas where
again, this is one of those areas where if if Sahel didn't know how to code, the
if if Sahel didn't know how to code, the
if if Sahel didn't know how to code, the thought of being able to create like a
thought of being able to create like a
thought of being able to create like a plug-in for software or like a video
plug-in for software or like a video
plug-in for software or like a video editing AI tool that could help save
editing AI tool that could help save
editing AI tool that could help save people time by automatically doing their
people time by automatically doing their
people time by automatically doing their cuts and and removing pauses and adding
cuts and and removing pauses and adding
cuts and and removing pauses and adding B-roll and all of these things that Saf
B-roll and all of these things that Saf
B-roll and all of these things that Saf and Addy were describing with their
and Addy were describing with their
and Addy were describing with their problems. It just wouldn't even have
problems. It just wouldn't even have
problems. It just wouldn't even have been remotely possible. Like for
been remotely possible. Like for
been remotely possible. Like for example, for me, I have no idea how to
example, for me, I have no idea how to
example, for me, I have no idea how to build a robot, right? I I don't know
build a robot, right? I I don't know
build a robot, right? I I don't know anything about hardware engineering. And
anything about hardware engineering. And
anything about hardware engineering. And so when I'm thinking of business ideas,
so when I'm thinking of business ideas,
so when I'm thinking of business ideas, my mind is just not going to hardware.
my mind is just not going to hardware.
my mind is just not going to hardware. Whereas, if you're like an engineer or a
Whereas, if you're like an engineer or a
Whereas, if you're like an engineer or a mechanical engineer or an electrical
mechanical engineer or an electrical
mechanical engineer or an electrical engineer and you have a familiarity with
engineer and you have a familiarity with
engineer and you have a familiarity with like how hardware works and how like
like how hardware works and how like
like how hardware works and how like robotics works, even the basics of that,
robotics works, even the basics of that,
robotics works, even the basics of that, you're probably able to come up with way
you're probably able to come up with way
you're probably able to come up with way more business ideas in the realm of
more business ideas in the realm of
more business ideas in the realm of hardware. Hardware is in many ways way
hardware. Hardware is in many ways way
hardware. Hardware is in many ways way harder than software, hence why it's
harder than software, hence why it's
harder than software, hence why it's called hardware, lol. But again, it just
called hardware, lol. But again, it just
called hardware, lol. But again, it just speaks to the learning to code thing. It
speaks to the learning to code thing. It
speaks to the learning to code thing. It just massively increases the amount of
just massively increases the amount of
just massively increases the amount of problems you're able to solve because
problems you're able to solve because
problems you're able to solve because software is eating the world. Okay,
software is eating the world. Okay,
software is eating the world. Okay, sick. So you do these customer
sick. So you do these customer
sick. So you do these customer interviews and you analyze all these
interviews and you analyze all these
interviews and you analyze all these pain points where like is is the the
pain points where like is is the the
pain points where like is is the the whole like talking to customers thing is
whole like talking to customers thing is
whole like talking to customers thing is a big part of what a good entrepreneur
a big part of what a good entrepreneur
a big part of what a good entrepreneur does but is not at all a thing that a
does but is not at all a thing that a
does but is not at all a thing that a new entrepreneur does. Like what was it
new entrepreneur does. Like what was it
new entrepreneur does. Like what was it about your journey, your experience,
about your journey, your experience,
about your journey, your experience, your your background that made you
your your background that made you
your your background that made you decide to do customer interviews and to
decide to do customer interviews and to
decide to do customer interviews and to write down their pain points? So every
write down their pain points? So every
write down their pain points? So every consulting case starts with speaking to
consulting case starts with speaking to
consulting case starts with speaking to the client and learning about their
the client and learning about their
the client and learning about their problems. So you know what you can
problems. So you know what you can
problems. So you know what you can actually help them with. And they these
actually help them with. And they these
actually help them with. And they these interviews or initial chats with the
interviews or initial chats with the
interviews or initial chats with the client always have like a long list of
client always have like a long list of
client always have like a long list of problems that they think we could solve.
problems that they think we could solve.
problems that they think we could solve. And it's up to the consultant to figure
And it's up to the consultant to figure
And it's up to the consultant to figure out, you know, if there are 100 things
out, you know, if there are 100 things
out, you know, if there are 100 things on this list, what are the top 20 that
on this list, what are the top 20 that
on this list, what are the top 20 that are going to solve 80% of the problem?
are going to solve 80% of the problem?
are going to solve 80% of the problem? Right? So that's where that mentality
Right? So that's where that mentality
Right? So that's where that mentality comes from. Speak to the user, figure
comes from. Speak to the user, figure
comes from. Speak to the user, figure out what they are spending time on, what
out what they are spending time on, what
out what they are spending time on, what they don't enjoy doing, and just go down
they don't enjoy doing, and just go down
they don't enjoy doing, and just go down that list and see how you can help.
that list and see how you can help.
that list and see how you can help. Nice. Makes a lot of sense. Cool. So
Nice. Makes a lot of sense. Cool. So
Nice. Makes a lot of sense. Cool. So you've got these customer interviews.
you've got these customer interviews.
you've got these customer interviews. You you defined these pain points. What
You you defined these pain points. What
You you defined these pain points. What happens next? And now we come on to step
happens next? And now we come on to step
happens next? And now we come on to step six, create the prototype. Next, I
six, create the prototype. Next, I
six, create the prototype. Next, I looked into how can I solve these pain
looked into how can I solve these pain
looked into how can I solve these pain points? And at the time, one of your
points? And at the time, one of your
points? And at the time, one of your editors was using Premiere Pro, one of
editors was using Premiere Pro, one of
editors was using Premiere Pro, one of them was using Apple's Final Cut Pro.
them was using Apple's Final Cut Pro.
them was using Apple's Final Cut Pro. And so I researched into both to figure
And so I researched into both to figure
And so I researched into both to figure out which program is easy to build
out which program is easy to build
out which program is easy to build plugins for or solve this problem for.
plugins for or solve this problem for.
plugins for or solve this problem for. And um yeah, I I ended up going with
And um yeah, I I ended up going with
And um yeah, I I ended up going with Premiere because more open API. I did
Premiere because more open API. I did
Premiere because more open API. I did also consider having just a new software
also consider having just a new software
also consider having just a new software that people can install or just access
that people can install or just access
that people can install or just access from their web browser. But speaking to
from their web browser. But speaking to
from their web browser. But speaking to Adi and Saf, one of the important things
Adi and Saf, one of the important things
Adi and Saf, one of the important things was they're already plugged into these
was they're already plugged into these
was they're already plugged into these tools that they're using on in their
tools that they're using on in their
tools that they're using on in their day-to-day and the videos they're
day-to-day and the videos they're
day-to-day and the videos they're working with are huge. They're in
working with are huge. They're in
working with are huge. They're in gigabytes and you don't want to be
gigabytes and you don't want to be
gigabytes and you don't want to be uploading them just to get some
uploading them just to get some
uploading them just to get some processing done in in your web browser.
processing done in in your web browser.
processing done in in your web browser. Uh it's quite a bad workflow. So that's
Uh it's quite a bad workflow. So that's
Uh it's quite a bad workflow. So that's why I decided on building a plug-in. By
why I decided on building a plug-in. By
why I decided on building a plug-in. By the way, I was not really strong at
the way, I was not really strong at
the way, I was not really strong at JavaScript at this point, which is what
JavaScript at this point, which is what
JavaScript at this point, which is what the plug-in and these kinds of tools are
the plug-in and these kinds of tools are
the plug-in and these kinds of tools are usually based around. I was more used to
usually based around. I was more used to
usually based around. I was more used to Python. So, I remember I used this
Python. So, I remember I used this
Python. So, I remember I used this library which converts Python commands
library which converts Python commands
library which converts Python commands into the JavaScript thing that plugs
into the JavaScript thing that plugs
into the JavaScript thing that plugs into the thing. Like, it was a super
into the thing. Like, it was a super
into the thing. Like, it was a super hacky way of doing it. It was obviously
hacky way of doing it. It was obviously
hacky way of doing it. It was obviously not something you can ship to a final
not something you can ship to a final
not something you can ship to a final customer, but I think it was just a
customer, but I think it was just a
customer, but I think it was just a couple days after this initial chat that
couple days after this initial chat that
couple days after this initial chat that I already had um minimum viable. I
I already had um minimum viable. I
I already had um minimum viable. I probably wouldn't even call it viable,
probably wouldn't even call it viable,
probably wouldn't even call it viable, but like a proof of concept of a, you
but like a proof of concept of a, you
but like a proof of concept of a, you know, plugin that could work and could
know, plugin that could work and could
know, plugin that could work and could look at the timeline of your video and
look at the timeline of your video and
look at the timeline of your video and figure out where the silences are. And
figure out where the silences are. And
figure out where the silences are. And when I showed it to these guys, they was
when I showed it to these guys, they was
when I showed it to these guys, they was like, "Okay, wow, this can actually
like, "Okay, wow, this can actually
like, "Okay, wow, this can actually happen."
happen."
happen." So yeah, it was those first couple days
So yeah, it was those first couple days
So yeah, it was those first couple days of iteration. What did like a day in
of iteration. What did like a day in
of iteration. What did like a day in your life look like for those for those
your life look like for those for those
your life look like for those for those days um those couple of days of
days um those couple of days of
days um those couple of days of iteration? That was quite an exciting
iteration? That was quite an exciting
iteration? That was quite an exciting time because I had a clear problem to
time because I had a clear problem to
time because I had a clear problem to solve. And I think maybe coming from the
solve. And I think maybe coming from the
solve. And I think maybe coming from the coding mindset, I knew roughly how I
coding mindset, I knew roughly how I
coding mindset, I knew roughly how I would go about it. Like whenever you're
would go about it. Like whenever you're
would go about it. Like whenever you're building something complicated, you
building something complicated, you
building something complicated, you write down the logic of your code in
write down the logic of your code in
write down the logic of your code in just natural plain language. Like it's
just natural plain language. Like it's
just natural plain language. Like it's called pseudo code, right? like if if
called pseudo code, right? like if if
called pseudo code, right? like if if the decibel threshold is below this then
the decibel threshold is below this then
the decibel threshold is below this then cut out the silence or above this then
cut out the silence or above this then
cut out the silence or above this then do this. So yeah, I had that written
do this. So yeah, I had that written
do this. So yeah, I had that written down and then it's just a task of
down and then it's just a task of
down and then it's just a task of implementing that and at the time like
implementing that and at the time like
implementing that and at the time like coding with AI wasn't really a thing. U
coding with AI wasn't really a thing. U
coding with AI wasn't really a thing. U but it was simple enough that I could
but it was simple enough that I could
but it was simple enough that I could just kind of do some trial and error and
just kind of do some trial and error and
just kind of do some trial and error and get a basic version to work. But it was
get a basic version to work. But it was
get a basic version to work. But it was a very exciting couple of days because I
a very exciting couple of days because I
a very exciting couple of days because I knew I had potential users. I could show
knew I had potential users. I could show
knew I had potential users. I could show the thing to when I had it in place.
the thing to when I had it in place.
the thing to when I had it in place. Yeah, it's that kind of thing where you
Yeah, it's that kind of thing where you
Yeah, it's that kind of thing where you know you're in school and you're
know you're in school and you're
know you're in school and you're studying for an exam and you know if you
studying for an exam and you know if you
studying for an exam and you know if you do well there's some kind of achievement
do well there's some kind of achievement
do well there's some kind of achievement from it you will get you know your
from it you will get you know your
from it you will get you know your teacher will say good work. So it was
teacher will say good work. So it was
teacher will say good work. So it was kind of like that kind of that kind of
kind of like that kind of that kind of
kind of like that kind of that kind of vibe where I was like oh if I do a good
vibe where I was like oh if I do a good
vibe where I was like oh if I do a good job at impressing these users then you
job at impressing these users then you
job at impressing these users then you know I will feel good about the the
know I will feel good about the the
know I will feel good about the the product and myself. So it was a couple
product and myself. So it was a couple
product and myself. So it was a couple days of just uh working hard on
days of just uh working hard on
days of just uh working hard on something that was quite interesting.
something that was quite interesting.
something that was quite interesting. Okay. So this is um different to okay so
Okay. So this is um different to okay so
Okay. So this is um different to okay so someone else in your situation might
someone else in your situation might
someone else in your situation might think okay there's a clear problem here
think okay there's a clear problem here
think okay there's a clear problem here video editing takes too much time let me
video editing takes too much time let me
video editing takes too much time let me go into a cave for 2 years and build the
go into a cave for 2 years and build the
go into a cave for 2 years and build the perfect product and then I will show it
perfect product and then I will show it
perfect product and then I will show it to the three video editors that I happen
to the three video editors that I happen
to the three video editors that I happen to know in person and let them know and
to know in person and let them know and
to know in person and let them know and you know get their take on it two years
you know get their take on it two years
you know get their take on it two years from now uh once I once I've built the
from now uh once I once I've built the
from now uh once I once I've built the perfect thing. Uh, what was it that made
perfect thing. Uh, what was it that made
perfect thing. Uh, what was it that made you decide to go down the let me do a
you decide to go down the let me do a
you decide to go down the let me do a two a two-day hacky job and show it to
two a two-day hacky job and show it to
two a two-day hacky job and show it to them rather than let me spend two years
them rather than let me spend two years
them rather than let me spend two years working on the perfect product?
working on the perfect product?
working on the perfect product? I I got there the hard way. I
I I got there the hard way. I
I I got there the hard way. I So I got there the hard way. A couple
So I got there the hard way. A couple
So I got there the hard way. A couple years before this, I had worked on
years before this, I had worked on
years before this, I had worked on another product where I had done what
another product where I had done what
another product where I had done what you were describing. So I built this uh
you were describing. So I built this uh
you were describing. So I built this uh university application review thingy
university application review thingy
university application review thingy where students applying to university
where students applying to university
where students applying to university would write their personal statement and
would write their personal statement and
would write their personal statement and upload it to this website where uh you
upload it to this website where uh you
upload it to this website where uh you know a student from that university
know a student from that university
know a student from that university would review it and give them feedback
would review it and give them feedback
would review it and give them feedback and help them improve their chances of
and help them improve their chances of
and help them improve their chances of getting into that university. And uh I
getting into that university. And uh I
getting into that university. And uh I built that over like a week or two weeks
built that over like a week or two weeks
built that over like a week or two weeks or something like that. And at the end I
or something like that. And at the end I
or something like that. And at the end I had like a barely functioning it was
had like a barely functioning it was
had like a barely functioning it was kind of broken product but I had I
kind of broken product but I had I
kind of broken product but I had I realized I have no way of selling this
realized I have no way of selling this
realized I have no way of selling this like how do I even reach out to the
like how do I even reach out to the
like how do I even reach out to the people who are going to buy this or
people who are going to buy this or
people who are going to buy this or there's no connection
there's no connection
there's no connection I have to these students there's no easy
I have to these students there's no easy
I have to these students there's no easy way for me to target them. I posted on
way for me to target them. I posted on
way for me to target them. I posted on my Facebook that hey I'm working on this
my Facebook that hey I'm working on this
my Facebook that hey I'm working on this thing anyone applying to university I
thing anyone applying to university I
thing anyone applying to university I think I got one guy who came to the
think I got one guy who came to the
think I got one guy who came to the website and yeah that was basically the
website and yeah that was basically the
website and yeah that was basically the end of it. So I would say I learned
end of it. So I would say I learned
end of it. So I would say I learned about it the the hard way. You don't
about it the the hard way. You don't
about it the the hard way. You don't want to be uh building something for
want to be uh building something for
want to be uh building something for weeks and weeks or months or years and
weeks and weeks or months or years and
weeks and weeks or months or years and then it turns out you have no way to uh
then it turns out you have no way to uh
then it turns out you have no way to uh reach the users or you've taken no user
reach the users or you've taken no user
reach the users or you've taken no user feedback in the making. So the project
feedback in the making. So the project
feedback in the making. So the project is does not really solve their problem.
is does not really solve their problem.
is does not really solve their problem. Um so yeah it was having that experience
Um so yeah it was having that experience
Um so yeah it was having that experience that helped me kind of do it right this
that helped me kind of do it right this
that helped me kind of do it right this way around. Yeah. We now come to step
way around. Yeah. We now come to step
way around. Yeah. We now come to step number seven which is to recruit beta
number seven which is to recruit beta
number seven which is to recruit beta testers. So you spend two days hacking
testers. So you spend two days hacking
testers. So you spend two days hacking up a prototype. You show it to Saffan
up a prototype. You show it to Saffan
up a prototype. You show it to Saffan Addi. They're like, "Oh, sick. This is
Addi. They're like, "Oh, sick. This is
Addi. They're like, "Oh, sick. This is really cool. What happens next?" Yeah.
really cool. What happens next?" Yeah.
really cool. What happens next?" Yeah. So I think that's when we reached out on
So I think that's when we reached out on
So I think that's when we reached out on Twitter and posted a short video where
Twitter and posted a short video where
Twitter and posted a short video where on your Twitter you were like, "Hey,
on your Twitter you were like, "Hey,
on your Twitter you were like, "Hey, anyone want to help us test out some AI
anyone want to help us test out some AI
anyone want to help us test out some AI tools for video editing?" Uh yeah, we're
tools for video editing?" Uh yeah, we're
tools for video editing?" Uh yeah, we're we're building some tools for Premiere
we're building some tools for Premiere
we're building some tools for Premiere Pro. And uh we got a weight list of
Pro. And uh we got a weight list of
Pro. And uh we got a weight list of people who wanted to try it out and give
people who wanted to try it out and give
people who wanted to try it out and give feedback. Um how many people did we get?
feedback. Um how many people did we get?
feedback. Um how many people did we get? I think we got around 200 people signing
I think we got around 200 people signing
I think we got around 200 people signing up on that Google forms thingy. But then
up on that Google forms thingy. But then
up on that Google forms thingy. But then I reached out to them and actually some
I reached out to them and actually some
I reached out to them and actually some of them came back and said, "Why are you
of them came back and said, "Why are you
of them came back and said, "Why are you emailing me?" Because they just
emailing me?" Because they just
emailing me?" Because they just forgotten that they signed up or didn't
forgotten that they signed up or didn't
forgotten that they signed up or didn't know what they were signing up for. I
know what they were signing up for. I
know what they were signing up for. I think at the end I got about 20 of them
think at the end I got about 20 of them
think at the end I got about 20 of them to uh try out the first version of this
to uh try out the first version of this
to uh try out the first version of this product and start giving feedback. Um
product and start giving feedback. Um
product and start giving feedback. Um and this was less than a week from when
and this was less than a week from when
and this was less than a week from when we had the idea. So we had beta users
we had the idea. So we had beta users
we had the idea. So we had beta users like 7 days into the product. That seems
like 7 days into the product. That seems
like 7 days into the product. That seems kind of quick. I feel like again if I
kind of quick. I feel like again if I
kind of quick. I feel like again if I think of the mentality of most people I
think of the mentality of most people I
think of the mentality of most people I know who want to start a business going
know who want to start a business going
know who want to start a business going from idea to getting it in someone's
from idea to getting it in someone's
from idea to getting it in someone's hands and having like 20 people using it
hands and having like 20 people using it
hands and having like 20 people using it in seven days feels like absurdly fast.
in seven days feels like absurdly fast.
in seven days feels like absurdly fast. Most people will be spending 3 months
Most people will be spending 3 months
Most people will be spending 3 months thinking about maybe doing the idea.
thinking about maybe doing the idea.
thinking about maybe doing the idea. Another 3 months thinking about maybe
Another 3 months thinking about maybe
Another 3 months thinking about maybe researching how to set up a company.
researching how to set up a company.
researching how to set up a company. Another two years thinking about maybe
Another two years thinking about maybe
Another two years thinking about maybe talking to their HR manager about
talking to their HR manager about
talking to their HR manager about whether they have to, you know, get
whether they have to, you know, get
whether they have to, you know, get permission to do the thing. And it's
permission to do the thing. And it's
permission to do the thing. And it's just like a whole longass process.
just like a whole longass process.
just like a whole longass process. again. So, what was it about you that
again. So, what was it about you that
again. So, what was it about you that made you decide to go like so rapid in
made you decide to go like so rapid in
made you decide to go like so rapid in terms of getting this done? I think it
terms of getting this done? I think it
terms of getting this done? I think it all just comes down to doing something.
all just comes down to doing something.
all just comes down to doing something. Get a product out and it doesn't need to
Get a product out and it doesn't need to
Get a product out and it doesn't need to be perfect. Like people know it's a beta
be perfect. Like people know it's a beta
be perfect. Like people know it's a beta product. People have that kind of
product. People have that kind of
product. People have that kind of expectation that you're early in the
expectation that you're early in the
expectation that you're early in the game and it's not ready for release.
game and it's not ready for release.
game and it's not ready for release. They're not paying for it. Like it's a
They're not paying for it. Like it's a
They're not paying for it. Like it's a free thing that they can just try out.
free thing that they can just try out.
free thing that they can just try out. There's nothing like it on the market at
There's nothing like it on the market at
There's nothing like it on the market at the time because like there's no AI
the time because like there's no AI
the time because like there's no AI powered tools for video editing. So,
powered tools for video editing. So,
powered tools for video editing. So, it's kind of a novel thing for people to
it's kind of a novel thing for people to
it's kind of a novel thing for people to try out. Yeah, it's that kind of thing
try out. Yeah, it's that kind of thing
try out. Yeah, it's that kind of thing where you can just have a website or
where you can just have a website or
where you can just have a website or landing page and people will assume that
landing page and people will assume that
landing page and people will assume that you are um doing something.
you are um doing something.
you are um doing something. You can have a website where you're
You can have a website where you're
You can have a website where you're solving a customer's problem where they
solving a customer's problem where they
solving a customer's problem where they think it's automated or done by AI or
think it's automated or done by AI or
think it's automated or done by AI or something, but actually the order comes
something, but actually the order comes
something, but actually the order comes to you and then you physically do the
to you and then you physically do the
to you and then you physically do the thing and ship the thing to them and you
thing and ship the thing to them and you
thing and ship the thing to them and you make it appear more automated or
make it appear more automated or
make it appear more automated or professional than it actually is. But
professional than it actually is. But
professional than it actually is. But under the hood, it's actually quite
under the hood, it's actually quite
under the hood, it's actually quite hacky. I think I'd seen this in the in
hacky. I think I'd seen this in the in
hacky. I think I'd seen this in the in my job from before as well. when you go
my job from before as well. when you go
my job from before as well. when you go into the companies uh you are working
into the companies uh you are working
into the companies uh you are working with as who are your clients in the
with as who are your clients in the
with as who are your clients in the consulting world they're often
consulting world they're often
consulting world they're often on the inside you're sometimes
on the inside you're sometimes
on the inside you're sometimes questioning how does this you know
questioning how does this you know
questioning how does this you know company even work like there's a lot of
company even work like there's a lot of
company even work like there's a lot of broken processes here and a lot of
broken processes here and a lot of
broken processes here and a lot of broken systems and from the outside the
broken systems and from the outside the
broken systems and from the outside the these companies look very professional
these companies look very professional
these companies look very professional and they've got everything under control
and they've got everything under control
and they've got everything under control but on the inside like nobody knows
but on the inside like nobody knows
but on the inside like nobody knows what's happening nobody really knows
what's happening nobody really knows
what's happening nobody really knows what the process is for doing XYZ So
what the process is for doing XYZ So
what the process is for doing XYZ So yeah, I think you kind of uh give
yeah, I think you kind of uh give
yeah, I think you kind of uh give existing products or services or
existing products or services or
existing products or services or companies too much credit for, you know,
companies too much credit for, you know,
companies too much credit for, you know, how properly built it is. And actually a
how properly built it is. And actually a
how properly built it is. And actually a lot of these things are under the hood,
lot of these things are under the hood,
lot of these things are under the hood, they're quite hacked together and barely
they're quite hacked together and barely
they're quite hacked together and barely functioning. So I think there's actually
functioning. So I think there's actually
functioning. So I think there's actually quite a low bar for getting something to
quite a low bar for getting something to
quite a low bar for getting something to users. And you do have to message it the
users. And you do have to message it the
users. And you do have to message it the right way. like you have to tell them
right way. like you have to tell them
right way. like you have to tell them this is not a final product that I'm
this is not a final product that I'm
this is not a final product that I'm going to charge hundreds of dollars for.
going to charge hundreds of dollars for.
going to charge hundreds of dollars for. This is just like a beta test thing.
This is just like a beta test thing.
This is just like a beta test thing. It's kind of new on the market. You have
It's kind of new on the market. You have
It's kind of new on the market. You have a committed developer who's going to
a committed developer who's going to
a committed developer who's going to respond to your messages and give you
respond to your messages and give you
respond to your messages and give you like a new version of the product the
like a new version of the product the
like a new version of the product the same day or the next day if you have a
same day or the next day if you have a
same day or the next day if you have a complaint uh or you you have a feature
complaint uh or you you have a feature
complaint uh or you you have a feature idea. That was a key uh theme of the
idea. That was a key uh theme of the
idea. That was a key uh theme of the beta test by the way which after that
beta test by the way which after that
beta test by the way which after that point we had a one and a half month
point we had a one and a half month
point we had a one and a half month period of beta testing. And whenever
period of beta testing. And whenever
period of beta testing. And whenever somebody would have an idea on, oh, I
somebody would have an idea on, oh, I
somebody would have an idea on, oh, I wish the silence cutting feature would
wish the silence cutting feature would
wish the silence cutting feature would have this thing where I could change
have this thing where I could change
have this thing where I could change this setting, I would typically uh just
this setting, I would typically uh just
this setting, I would typically uh just make that change and give them a new
make that change and give them a new
make that change and give them a new version of the product in a few hours or
version of the product in a few hours or
version of the product in a few hours or the next day latest. I mean, imagine
the next day latest. I mean, imagine
the next day latest. I mean, imagine yourself in that position like you're
yourself in that position like you're
yourself in that position like you're giving feedback on a product you are
giving feedback on a product you are
giving feedback on a product you are using and you get a new version with
using and you get a new version with
using and you get a new version with like your custom requirements built into
like your custom requirements built into
like your custom requirements built into it. That's amazing as a user. So, I
it. That's amazing as a user. So, I
it. That's amazing as a user. So, I think there's probably a right way to do
think there's probably a right way to do
think there's probably a right way to do a beta test in that sense. It's like be
a beta test in that sense. It's like be
a beta test in that sense. It's like be very responsive to your users. Um, so
very responsive to your users. Um, so
very responsive to your users. Um, so yeah, where you're lacking in product,
yeah, where you're lacking in product,
yeah, where you're lacking in product, you can kind of make up for it uh by
you can kind of make up for it uh by
you can kind of make up for it uh by being really committed to your users.
being really committed to your users.
being really committed to your users. Would you have done this idea if you
Would you have done this idea if you
Would you have done this idea if you didn't have access to like three video
didn't have access to like three video
didn't have access to like three video editors that you happen to know
editors that you happen to know
editors that you happen to know personally and like access to a couple
personally and like access to a couple
personally and like access to a couple of dozen more? And if you and and if so,
of dozen more? And if you and and if so,
of dozen more? And if you and and if so, then how would you have gone about like
then how would you have gone about like
then how would you have gone about like recruiting that initial crop of users?
recruiting that initial crop of users?
recruiting that initial crop of users? No way.
No way.
No way. This was the top idea only for the
This was the top idea only for the
This was the top idea only for the reason that the users were easy to
reason that the users were easy to
reason that the users were easy to target and I had access to alpha testers
target and I had access to alpha testers
target and I had access to alpha testers and you know people I could bounce ideas
and you know people I could bounce ideas
and you know people I could bounce ideas with and if uh this idea was top of the
with and if uh this idea was top of the
with and if uh this idea was top of the list using that framework of you know
list using that framework of you know
list using that framework of you know Alex's kind of four dimensions of
Alex's kind of four dimensions of
Alex's kind of four dimensions of picking a market and a problem. So if we
picking a market and a problem. So if we
picking a market and a problem. So if we didn't have that then the second idea
didn't have that then the second idea
didn't have that then the second idea was going to be something around
was going to be something around
was going to be something around consulting the consulting toolkit making
consulting the consulting toolkit making
consulting the consulting toolkit making it accessible for small businesses and
it accessible for small businesses and
it accessible for small businesses and in that problem or in that market I know
in that problem or in that market I know
in that problem or in that market I know how the users think I know how to reach
how the users think I know how to reach
how the users think I know how to reach out to them and how to message u them
out to them and how to message u them
out to them and how to message u them and uh yeah that's probably what I would
and uh yeah that's probably what I would
and uh yeah that's probably what I would have gone with I think it's all about
have gone with I think it's all about
have gone with I think it's all about leaning into your advantages and at the
leaning into your advantages and at the
leaning into your advantages and at the time this distribution advantage was
time this distribution advantage was
time this distribution advantage was accessible but if that had cut off then
accessible but if that had cut off then
accessible but if that had cut off then I would have gone to the next advantage
I would have gone to the next advantage
I would have gone to the next advantage which was coming from this consulting
which was coming from this consulting
which was coming from this consulting background where you know I have a
background where you know I have a
background where you know I have a network of uh potential customers
network of uh potential customers
network of uh potential customers potential companies who could use these
potential companies who could use these
potential companies who could use these services so I would have just gone with
services so I would have just gone with
services so I would have just gone with that.
that.
that. But if you had to if you had to do fire
But if you had to if you had to do fire
But if you had to if you had to do fire cut and you were like okay I think I
cut and you were like okay I think I
cut and you were like okay I think I think this is a thing I just don't know
think this is a thing I just don't know
think this is a thing I just don't know any video editors like how would you go
any video editors like how would you go
any video editors like how would you go about trying to find find people is that
about trying to find find people is that
about trying to find find people is that something that you've ever sort of
something that you've ever sort of
something that you've ever sort of really done like really try and go out
really done like really try and go out
really done like really try and go out to strangers. Yeah, I think that's where
to strangers. Yeah, I think that's where
to strangers. Yeah, I think that's where the hustle mindset comes in. Like uh
the hustle mindset comes in. Like uh
the hustle mindset comes in. Like uh first of all, get familiar with the
first of all, get familiar with the
first of all, get familiar with the industry yourself. Like edit a few
industry yourself. Like edit a few
industry yourself. Like edit a few videos and you know make sure you just
videos and you know make sure you just
videos and you know make sure you just get a first idea of what you think the
get a first idea of what you think the
get a first idea of what you think the problems are. Then I would probably go
problems are. Then I would probably go
problems are. Then I would probably go into every forum I can think of like
into every forum I can think of like
into every forum I can think of like join Discord groups or Slack communities
join Discord groups or Slack communities
join Discord groups or Slack communities where video editors hang out or go into
where video editors hang out or go into
where video editors hang out or go into Reddit forums and ask people what what
Reddit forums and ask people what what
Reddit forums and ask people what what big problems they have with with video
big problems they have with with video
big problems they have with with video editing today. And uh yeah, like people
editing today. And uh yeah, like people
editing today. And uh yeah, like people like to complain about things and it's
like to complain about things and it's
like to complain about things and it's quite easy to just find problems
quite easy to just find problems
quite easy to just find problems wherever you look. Uh so yeah, I think
wherever you look. Uh so yeah, I think
wherever you look. Uh so yeah, I think there's probably a bit more of the
there's probably a bit more of the
there's probably a bit more of the hustle mindset on find those people and
hustle mindset on find those people and
hustle mindset on find those people and you know, find what they're complaining
you know, find what they're complaining
you know, find what they're complaining about. See if it's something that you
about. See if it's something that you
about. See if it's something that you can help with. Does it feel like a
can help with. Does it feel like a
can help with. Does it feel like a problem you can solve for them? Um, and
problem you can solve for them? Um, and
problem you can solve for them? Um, and yeah, just just get that first critical
yeah, just just get that first critical
yeah, just just get that first critical mass of alpha users or beta users who
mass of alpha users or beta users who
mass of alpha users or beta users who could help inform your your thing. And
could help inform your your thing. And
could help inform your your thing. And with with that consulting idea, if I had
with with that consulting idea, if I had
with with that consulting idea, if I had gone down that route, I wouldn't have
gone down that route, I wouldn't have
gone down that route, I wouldn't have just made a product and started selling
just made a product and started selling
just made a product and started selling it on day one. I would have worked with
it on day one. I would have worked with
it on day one. I would have worked with some companies for free initially to
some companies for free initially to
some companies for free initially to figure out what are their problems, how
figure out what are their problems, how
figure out what are their problems, how could I help build a product with them
could I help build a product with them
could I help build a product with them that I could sell on to future clients.
that I could sell on to future clients.
that I could sell on to future clients. There's this whole thing about when you
There's this whole thing about when you
There's this whole thing about when you have a new product, there are like the
have a new product, there are like the
have a new product, there are like the three L's. There's there's lettuce,
three L's. There's there's lettuce,
three L's. There's there's lettuce, logo, learning. Lettuce is money, right?
logo, learning. Lettuce is money, right?
logo, learning. Lettuce is money, right? So, if you have a customer, you have to
So, if you have a customer, you have to
So, if you have a customer, you have to get either money from them like you're
get either money from them like you're
get either money from them like you're charging them. You have to get some
charging them. You have to get some
charging them. You have to get some learning from the experience. So, either
learning from the experience. So, either
learning from the experience. So, either you're like very early and you're
you're like very early and you're
you're like very early and you're getting their feedback and you give it
getting their feedback and you give it
getting their feedback and you give it to them for free in exchange for you
to them for free in exchange for you
to them for free in exchange for you developing the product and learning or
developing the product and learning or
developing the product and learning or you get the logo which is like their
you get the logo which is like their
you get the logo which is like their testimonial on your homepage. Yeah. So,
testimonial on your homepage. Yeah. So,
testimonial on your homepage. Yeah. So, I like when you're starting out, um you
I like when you're starting out, um you
I like when you're starting out, um you Yeah. get even if you're not able to
Yeah. get even if you're not able to
Yeah. get even if you're not able to charge, you you get one of the other two
charge, you you get one of the other two
charge, you you get one of the other two things and kind of develop your product
things and kind of develop your product
things and kind of develop your product over time and get to a point where you
over time and get to a point where you
over time and get to a point where you can charge for it. I think these three
can charge for it. I think these three
can charge for it. I think these three L's are pretty cool. I hadn't heard this
L's are pretty cool. I hadn't heard this
L's are pretty cool. I hadn't heard this kind of framework before, but lettuce,
kind of framework before, but lettuce,
kind of framework before, but lettuce, learning, and logo. A mistake I see with
learning, and logo. A mistake I see with
learning, and logo. A mistake I see with a lot of people trying to start
a lot of people trying to start
a lot of people trying to start businesses is that they try and go
businesses is that they try and go
businesses is that they try and go straight for the money straight away.
straight for the money straight away.
straight for the money straight away. Whereas actually in the early days,
Whereas actually in the early days,
Whereas actually in the early days, especially if you don't have
especially if you don't have
especially if you don't have pre-existing distribution, the most
pre-existing distribution, the most
pre-existing distribution, the most important thing is to just try and get
important thing is to just try and get
important thing is to just try and get your product into the hands of real
your product into the hands of real
your product into the hands of real people who might be using it by whatever
people who might be using it by whatever
people who might be using it by whatever means necessary and treating that as a
means necessary and treating that as a
means necessary and treating that as a learning experience. So in the early
learning experience. So in the early
learning experience. So in the early days, you're trying to learn, you're not
days, you're trying to learn, you're not
days, you're trying to learn, you're not trying to earn. Finally, after all of
trying to earn. Finally, after all of
trying to earn. Finally, after all of that, after these seven steps, we
that, after these seven steps, we
that, after these seven steps, we finally come to step number eight, which
finally come to step number eight, which
finally come to step number eight, which is to actually build the product. This
is to actually build the product. This
is to actually build the product. This is again a thing that I think sort of
is again a thing that I think sort of
is again a thing that I think sort of beginner entrepreneurs and people who
beginner entrepreneurs and people who
beginner entrepreneurs and people who want to start businesses don't really
want to start businesses don't really
want to start businesses don't really appreciate which is that building the
appreciate which is that building the
appreciate which is that building the product has come quite a long way down
product has come quite a long way down
product has come quite a long way down this list of things. The mistake that a
this list of things. The mistake that a
this list of things. The mistake that a lot of beginners make is spending sort
lot of beginners make is spending sort
lot of beginners make is spending sort of step one or two trying to build the
of step one or two trying to build the
of step one or two trying to build the product first before really trying to
product first before really trying to
product first before really trying to understand the problem that you're
understand the problem that you're
understand the problem that you're actually solving. Is this actually a
actually solving. Is this actually a
actually solving. Is this actually a painful problem before speaking to
painful problem before speaking to
painful problem before speaking to people who are actually having that
people who are actually having that
people who are actually having that problem to see is the problem actually
problem to see is the problem actually
problem to see is the problem actually real and like what more problems do they
real and like what more problems do they
real and like what more problems do they have related to the problem. Creating a
have related to the problem. Creating a
have related to the problem. Creating a prototype to validate that it's even
prototype to validate that it's even
prototype to validate that it's even possible to do the thing. recruiting
possible to do the thing. recruiting
possible to do the thing. recruiting beta testers to sort of test that you
beta testers to sort of test that you
beta testers to sort of test that you have people willing to give you feedback
have people willing to give you feedback
have people willing to give you feedback on the thing. At this point, after all
on the thing. At this point, after all
on the thing. At this point, after all of this stuff, Sahel is building the
of this stuff, Sahel is building the
of this stuff, Sahel is building the product. Now, at this point, if you're
product. Now, at this point, if you're
product. Now, at this point, if you're still with us in the video, like my
still with us in the video, like my
still with us in the video, like my temptation was to cut out a lot of the
temptation was to cut out a lot of the
temptation was to cut out a lot of the stuff from this video for the sake of
stuff from this video for the sake of
stuff from this video for the sake of like retention and stuff, but I thought
like retention and stuff, but I thought
like retention and stuff, but I thought like the the hard part about creating a
like the the hard part about creating a
like the the hard part about creating a business is this early process and
business is this early process and
business is this early process and hearing Sahel describe the nuts and
hearing Sahel describe the nuts and
hearing Sahel describe the nuts and bolts of exactly what he was doing and
bolts of exactly what he was doing and
bolts of exactly what he was doing and how much he was working in the beta
how much he was working in the beta
how much he was working in the beta phase for 6 weeks and then trying to
phase for 6 weeks and then trying to
phase for 6 weeks and then trying to actually build the product and what that
actually build the product and what that
actually build the product and what that process looked like interfacing with the
process looked like interfacing with the
process looked like interfacing with the users on Slack and Discord. I think this
users on Slack and Discord. I think this
users on Slack and Discord. I think this is the kind of stuff where if you can
is the kind of stuff where if you can
is the kind of stuff where if you can get an appreciation of this is the sort
get an appreciation of this is the sort
get an appreciation of this is the sort of thing that it takes to build an app
of thing that it takes to build an app
of thing that it takes to build an app like this. I'm not saying this is the
like this. I'm not saying this is the
like this. I'm not saying this is the only way to do it. I'm not saying this
only way to do it. I'm not saying this
only way to do it. I'm not saying this is the only one way to do it. There's
is the only one way to do it. There's
is the only one way to do it. There's loads of different ways of doing this
loads of different ways of doing this
loads of different ways of doing this sort of stuff. But the point of this
sort of stuff. But the point of this
sort of stuff. But the point of this case study is to give you as much detail
case study is to give you as much detail
case study is to give you as much detail as possible so that I mean you're
as possible so that I mean you're
as possible so that I mean you're probably hopefully not building like a
probably hopefully not building like a
probably hopefully not building like a competitor to fire cut. But hopefully by
competitor to fire cut. But hopefully by
competitor to fire cut. But hopefully by hearing how Sahel went about this sort
hearing how Sahel went about this sort
hearing how Sahel went about this sort of thing. You can sort of copy and paste
of thing. You can sort of copy and paste
of thing. You can sort of copy and paste those insights and okay that's what it
those insights and okay that's what it
those insights and okay that's what it looked like for that business. So if I
looked like for that business. So if I
looked like for that business. So if I apply that to my own business that I'm
apply that to my own business that I'm
apply that to my own business that I'm thinking of starting or whatever, then
thinking of starting or whatever, then
thinking of starting or whatever, then maybe that's what it could look like for
maybe that's what it could look like for
maybe that's what it could look like for me. Okay. Okay. So, you get these 20 or
me. Okay. Okay. So, you get these 20 or
me. Okay. Okay. So, you get these 20 or so beta users, stick them in like a
so beta users, stick them in like a
so beta users, stick them in like a Discord group or a Slack channel or
Discord group or a Slack channel or
Discord group or a Slack channel or whatever. And then you said you had a 6
whatever. And then you said you had a 6
whatever. And then you said you had a 6 week period in beta. What does a day in
week period in beta. What does a day in
week period in beta. What does a day in your life look like during those six
your life look like during those six
your life look like during those six weeks? And what what are you doing and
weeks? And what what are you doing and
weeks? And what what are you doing and how are you feeling? Yeah, so we had a
how are you feeling? Yeah, so we had a
how are you feeling? Yeah, so we had a Slack community with like 20 people in
Slack community with like 20 people in
Slack community with like 20 people in there and I had this uh announcements
there and I had this uh announcements
there and I had this uh announcements channel where I would post here's the
channel where I would post here's the
channel where I would post here's the latest version of the plug-in, please
latest version of the plug-in, please
latest version of the plug-in, please try it out, give me feedback and here's
try it out, give me feedback and here's
try it out, give me feedback and here's what's changed. And there was the
what's changed. And there was the
what's changed. And there was the customer feedback channel where people
customer feedback channel where people
customer feedback channel where people would be like, "Hey, I'd love to, you
would be like, "Hey, I'd love to, you
would be like, "Hey, I'd love to, you know, uh, have an option to add captions
know, uh, have an option to add captions
know, uh, have an option to add captions or have a better control on the zoomins
or have a better control on the zoomins
or have a better control on the zoomins that you're doing in in the plug-in."
that you're doing in in the plug-in."
that you're doing in in the plug-in." And, uh, a day in the life would just be
And, uh, a day in the life would just be
And, uh, a day in the life would just be looking at that list of u ideas or
looking at that list of u ideas or
looking at that list of u ideas or problems and just coding, publishing a
problems and just coding, publishing a
problems and just coding, publishing a new version, typically one version a
new version, typically one version a
new version, typically one version a day, sometimes two if I'm being
day, sometimes two if I'm being
day, sometimes two if I'm being ambitious. And if I ran out of customer
ambitious. And if I ran out of customer
ambitious. And if I ran out of customer feedback from that group, I would either
feedback from that group, I would either
feedback from that group, I would either go back to the interviews I did with
go back to the interviews I did with
go back to the interviews I did with your video editors because they had
your video editors because they had
your video editors because they had listed a ton of things that is
listed a ton of things that is
listed a ton of things that is definitely going to take more than six
definitely going to take more than six
definitely going to take more than six weeks to solve all of those things,
weeks to solve all of those things,
weeks to solve all of those things, right? So there's some ideas there. And
right? So there's some ideas there. And
right? So there's some ideas there. And if I somehow had run out of ideas there,
if I somehow had run out of ideas there,
if I somehow had run out of ideas there, um it's this concept of dog fooding
um it's this concept of dog fooding
um it's this concept of dog fooding where like you you use the product
where like you you use the product
where like you you use the product yourself so you know what the problems
yourself so you know what the problems
yourself so you know what the problems are and you can be a video editor
are and you can be a video editor
are and you can be a video editor yourself and um you know edit a video
yourself and um you know edit a video
yourself and um you know edit a video and you can immediately get a sense for
and you can immediately get a sense for
and you can immediately get a sense for oh here's something that took me 20
oh here's something that took me 20
oh here's something that took me 20 minutes to figure out. Can I make it a
minutes to figure out. Can I make it a
minutes to figure out. Can I make it a one minute thing with the plug-in? So
one minute thing with the plug-in? So
one minute thing with the plug-in? So yeah, a day in the life at the time was
yeah, a day in the life at the time was
yeah, a day in the life at the time was looking at the feedback I'd gotten. If I
looking at the feedback I'd gotten. If I
looking at the feedback I'd gotten. If I ran out of that, look at the interviews
ran out of that, look at the interviews
ran out of that, look at the interviews I did with your editors and just coding
I did with your editors and just coding
I did with your editors and just coding and publishing new versions. Why not
and publishing new versions. Why not
and publishing new versions. Why not start with the dog fooding thing? Like
start with the dog fooding thing? Like
start with the dog fooding thing? Like why bother, right? What why not build
why bother, right? What why not build
why bother, right? What why not build the product in a way that you know cuz
the product in a way that you know cuz
the product in a way that you know cuz you knew how to edit videos. So why not
you knew how to edit videos. So why not
you knew how to edit videos. So why not just try the process yourself and see,
just try the process yourself and see,
just try the process yourself and see, okay, it takes me 10 hours to edit a
okay, it takes me 10 hours to edit a
okay, it takes me 10 hours to edit a video. How do I build a plug-in that
video. How do I build a plug-in that
video. How do I build a plug-in that takes it down to 20 minutes? Why did you
takes it down to 20 minutes? Why did you
takes it down to 20 minutes? Why did you start with existing users rather than
start with existing users rather than
start with existing users rather than yourself given that anyone can learn how
yourself given that anyone can learn how
yourself given that anyone can learn how to edit videos? I was trying to sell
to edit videos? I was trying to sell
to edit videos? I was trying to sell this product to people who were editing
this product to people who were editing
this product to people who were editing for professional YouTube or you know
for professional YouTube or you know
for professional YouTube or you know content platforms and that's your video
content platforms and that's your video
content platforms and that's your video editors were in that game. I was not in
editors were in that game. I was not in
editors were in that game. I was not in that game. I was doing a music video
that game. I was doing a music video
that game. I was doing a music video channel back in the day and the videos
channel back in the day and the videos
channel back in the day and the videos were like all single camera from like
were like all single camera from like
were like all single camera from like this shitty like old you know those
this shitty like old you know those
this shitty like old you know those digital cameras you had before phones.
digital cameras you had before phones.
digital cameras you had before phones. Yeah. uh and editing those in like Sony
Yeah. uh and editing those in like Sony
Yeah. uh and editing those in like Sony Vegas or a bit of Premiere maybe at the
Vegas or a bit of Premiere maybe at the
Vegas or a bit of Premiere maybe at the end c like I would not have bought that
end c like I would not have bought that
end c like I would not have bought that product because I was not making
product because I was not making
product because I was not making professional content for YouTube and so
professional content for YouTube and so
professional content for YouTube and so it didn't make sense for me to be the
it didn't make sense for me to be the
it didn't make sense for me to be the customer while I could have learned a
customer while I could have learned a
customer while I could have learned a bit about video editing myself like
bit about video editing myself like
bit about video editing myself like these people have been doing it for like
these people have been doing it for like
these people have been doing it for like decade or something right they've been
decade or something right they've been
decade or something right they've been doing it for much longer than I have so
doing it for much longer than I have so
doing it for much longer than I have so why not just speak to them for half an
why not just speak to them for half an
why not just speak to them for half an hour and I'll already know more than I
hour and I'll already know more than I
hour and I'll already know more than I can learn on my own for you know days or
can learn on my own for you know days or
can learn on my own for you know days or weeks of just uh video editing myself.
weeks of just uh video editing myself.
weeks of just uh video editing myself. Nice. How are you feeling in these six
Nice. How are you feeling in these six
Nice. How are you feeling in these six weeks compared to let's say 6 weeks
weeks compared to let's say 6 weeks
weeks compared to let's say 6 weeks working in your corporate consulting
working in your corporate consulting
working in your corporate consulting job? Oh man, it was such a rush to
job? Oh man, it was such a rush to
job? Oh man, it was such a rush to actually see people using something I'm
actually see people using something I'm
actually see people using something I'm working on. Um yeah, it was it was very
working on. Um yeah, it was it was very
working on. Um yeah, it was it was very exciting uh to see people engaging with
exciting uh to see people engaging with
exciting uh to see people engaging with new versions of the tool, actively
new versions of the tool, actively
new versions of the tool, actively giving feedback. It wasn't all amazing
giving feedback. It wasn't all amazing
giving feedback. It wasn't all amazing feedback, by the way. Like there were
feedback, by the way. Like there were
feedback, by the way. Like there were tons of people saying, "What is this
tons of people saying, "What is this
tons of people saying, "What is this shitty thing? I'm going to leave the
shitty thing? I'm going to leave the
shitty thing? I'm going to leave the Slack community. The thing is buggy and
Slack community. The thing is buggy and
Slack community. The thing is buggy and this doesn't work and whatever." And I
this doesn't work and whatever." And I
this doesn't work and whatever." And I had this uh strange moment where I was
had this uh strange moment where I was
had this uh strange moment where I was like I'm actually glad for the negative
like I'm actually glad for the negative
like I'm actually glad for the negative feedback as well because there was still
feedback as well because there was still
feedback as well because there was still the fact that someone had taken time out
the fact that someone had taken time out
the fact that someone had taken time out of their day to try out something that I
of their day to try out something that I
of their day to try out something that I had built that was kind of uh you know
had built that was kind of uh you know
had built that was kind of uh you know it's kind of humbling that you're you're
it's kind of humbling that you're you're
it's kind of humbling that you're you're working on something and another person
working on something and another person
working on something and another person is taking time out out of they don't
is taking time out out of they don't
is taking time out out of they don't know you but they've taken time out of
know you but they've taken time out of
know you but they've taken time out of their day to give it a chance and and
their day to give it a chance and and
their day to give it a chance and and try try it out. So I think even with the
try try it out. So I think even with the
try try it out. So I think even with the negative feedback, yes, it obviously
negative feedback, yes, it obviously
negative feedback, yes, it obviously helps improve the product, but just the
helps improve the product, but just the
helps improve the product, but just the fact that people are using the thing you
fact that people are using the thing you
fact that people are using the thing you are building, there's there's just such
are building, there's there's just such
are building, there's there's just such a rush in that, which is why I said
a rush in that, which is why I said
a rush in that, which is why I said earlier that even if it's not the most
earlier that even if it's not the most
earlier that even if it's not the most sexy idea, it's still quite interesting
sexy idea, it's still quite interesting
sexy idea, it's still quite interesting to have a business that's solving
to have a business that's solving
to have a business that's solving problems for people. Today, we get so
problems for people. Today, we get so
problems for people. Today, we get so many people saying things like, "Oh, I
many people saying things like, "Oh, I
many people saying things like, "Oh, I could not live without Fire Cut. like
could not live without Fire Cut. like
could not live without Fire Cut. like it's really changed how I do things and
it's really changed how I do things and
it's really changed how I do things and it's saved me so much time and I've
it's saved me so much time and I've
it's saved me so much time and I've given it I've bought it for all my
given it I've bought it for all my
given it I've bought it for all my editors and that kind of thing and
editors and that kind of thing and
editors and that kind of thing and that's just kind of strange man why are
that's just kind of strange man why are
that's just kind of strange man why are people you know taking my work that
people you know taking my work that
people you know taking my work that seriously it's kind of it's kind of
seriously it's kind of it's kind of
seriously it's kind of it's kind of strange to be in that position so yeah I
strange to be in that position so yeah I
strange to be in that position so yeah I think those six weeks were like the
think those six weeks were like the
think those six weeks were like the first time in my life where I had
first time in my life where I had
first time in my life where I had personally built something and people
personally built something and people
personally built something and people were using it and yeah it was it was it
were using it and yeah it was it was it
were using it and yeah it was it was it was a great Great experience. And how
was a great Great experience. And how
was a great Great experience. And how does how did that compare to like so how
does how did that compare to like so how
does how did that compare to like so how hard were you working compared to let's
hard were you working compared to let's
hard were you working compared to let's say 6 weeks in the day job? It's
say 6 weeks in the day job? It's
say 6 weeks in the day job? It's interesting cuz when I started working
interesting cuz when I started working
interesting cuz when I started working on this people would ask me okay so
on this people would ask me okay so
on this people would ask me okay so you've left your job and how many you
you've left your job and how many you
you've left your job and how many you know what are your working hours now and
know what are your working hours now and
know what are your working hours now and I would be like they're not real working
I would be like they're not real working
I would be like they're not real working hours. It's kind of like a passion
hours. It's kind of like a passion
hours. It's kind of like a passion project at this stage. I'm just always
project at this stage. I'm just always
project at this stage. I'm just always working like 24/7. Yeah. But it's like I
working like 24/7. Yeah. But it's like I
working like 24/7. Yeah. But it's like I quit my 9 to5 to work 24/7. Yeah, but I
quit my 9 to5 to work 24/7. Yeah, but I
quit my 9 to5 to work 24/7. Yeah, but I I never really thought of it as work. I
I never really thought of it as work. I
I never really thought of it as work. I know it sounds, you know, cliche or or
know it sounds, you know, cliche or or
know it sounds, you know, cliche or or weird to say, but yeah, it it doesn't
weird to say, but yeah, it it doesn't
weird to say, but yeah, it it doesn't feel as as work if you are
feel as as work if you are
feel as as work if you are if if that work is giving you the things
if if that work is giving you the things
if if that work is giving you the things that give you energy like if it's giving
that give you energy like if it's giving
that give you energy like if it's giving you the thrill of helping people or you
you the thrill of helping people or you
you the thrill of helping people or you know actually um later on people were
know actually um later on people were
know actually um later on people were paying for it, right? So the thrill of
paying for it, right? So the thrill of
paying for it, right? So the thrill of someone's someone's taken their
someone's someone's taken their
someone's someone's taken their hard-earned savings or their their money
hard-earned savings or their their money
hard-earned savings or their their money to to pay me for something that that
to to pay me for something that that
to to pay me for something that that kind of thrill just makes it feel like
kind of thrill just makes it feel like
kind of thrill just makes it feel like not really work. M um so yeah to but to
not really work. M um so yeah to but to
not really work. M um so yeah to but to answer your question like in those 6
answer your question like in those 6
answer your question like in those 6 weeks my life was about this thing and
weeks my life was about this thing and
weeks my life was about this thing and so what Sahil is describing at this
so what Sahil is describing at this
so what Sahil is describing at this point is step n which is hustle really
point is step n which is hustle really
point is step n which is hustle really hard to build the product in that that
hard to build the product in that that
hard to build the product in that that was summer of 23 all of my family was
was summer of 23 all of my family was
was summer of 23 all of my family was actually getting together back home to
actually getting together back home to
actually getting together back home to you know come together and we actually
you know come together and we actually
you know come together and we actually don't all come together at at the same
don't all come together at at the same
don't all come together at at the same time in the year because we're all in
time in the year because we're all in
time in the year because we're all in different countries and everyone was
different countries and everyone was
different countries and everyone was there except for me and I was like um
there except for me and I was like um
there except for me and I was like um should I go back and kind of do this
should I go back and kind of do this
should I go back and kind of do this family reunion or Um yeah, I I had this
family reunion or Um yeah, I I had this
family reunion or Um yeah, I I had this moment where I made a conscious decision
moment where I made a conscious decision
moment where I made a conscious decision to be like no I got to like focus on
to be like no I got to like focus on
to be like no I got to like focus on this thing like it does take commitment
this thing like it does take commitment
this thing like it does take commitment and time and actually it wasn't that
and time and actually it wasn't that
and time and actually it wasn't that difficult of a decision like I can
difficult of a decision like I can
difficult of a decision like I can always go and see my family. Uh but for
always go and see my family. Uh but for
always go and see my family. Uh but for me it it was like I have this momentum
me it it was like I have this momentum
me it it was like I have this momentum going. I have people in the beta testing
going. I have people in the beta testing
going. I have people in the beta testing thing and I need to give my 100% to this
thing and I need to give my 100% to this
thing and I need to give my 100% to this idea because I've left my job for this
idea because I've left my job for this
idea because I've left my job for this and there's this kind of looming
and there's this kind of looming
and there's this kind of looming deadline of you know I have to make it
deadline of you know I have to make it
deadline of you know I have to make it work. I have I have to get some results
work. I have I have to get some results
work. I have I have to get some results in these two months. So yeah it did
in these two months. So yeah it did
in these two months. So yeah it did require some sacrifice in that sense and
require some sacrifice in that sense and
require some sacrifice in that sense and yeah it was pretty much that was my life
yeah it was pretty much that was my life
yeah it was pretty much that was my life for those six weeks.
for those six weeks.
for those six weeks. Interesting. I want to double click on
Interesting. I want to double click on
Interesting. I want to double click on this family thing. So I think a lot of
this family thing. So I think a lot of
this family thing. So I think a lot of people hear the idea that like hey
people hear the idea that like hey
people hear the idea that like hey entrepreneurship is hard you got to work
entrepreneurship is hard you got to work
entrepreneurship is hard you got to work really hard it takes sacrifices and
really hard it takes sacrifices and
really hard it takes sacrifices and stuff and for a lot of people that puts
stuff and for a lot of people that puts
stuff and for a lot of people that puts them off. A lot of people might hear
them off. A lot of people might hear
them off. A lot of people might hear that and say, "Shit, he like what if a
that and say, "Shit, he like what if a
that and say, "Shit, he like what if a family member had died and you, you
family member had died and you, you
family member had died and you, you know, you missed the last chance to see
know, you missed the last chance to see
know, you missed the last chance to see them because you were grinding on this
them because you were grinding on this
them because you were grinding on this like video editing plug-in bullshittery
like video editing plug-in bullshittery
like video editing plug-in bullshittery like no one ever you on on your deathbed
like no one ever you on on your deathbed
like no one ever you on on your deathbed you're going to be like, "Oh man, you
you're going to be like, "Oh man, you
you're going to be like, "Oh man, you know, I wish I wish I hadn't worked so
know, I wish I wish I hadn't worked so
know, I wish I wish I hadn't worked so hard. I wish I'd seen more of my
hard. I wish I'd seen more of my
hard. I wish I'd seen more of my family." Like, how how do you think
family." Like, how how do you think
family." Like, how how do you think about that as it relates to you? And
about that as it relates to you? And
about that as it relates to you? And then maybe if you were giving advice to
then maybe if you were giving advice to
then maybe if you were giving advice to someone else who's like, "Should I go
someone else who's like, "Should I go
someone else who's like, "Should I go with the entrepreneurship route? I don't
with the entrepreneurship route? I don't
with the entrepreneurship route? I don't really want to make sacrifices." Dot dot
really want to make sacrifices." Dot dot
really want to make sacrifices." Dot dot dot. I think it comes down to your
dot. I think it comes down to your
dot. I think it comes down to your values in a sense. Um, like for me it
values in a sense. Um, like for me it
values in a sense. Um, like for me it was it was important for me that I made
was it was important for me that I made
was it was important for me that I made the most of that time and
the most of that time and
the most of that time and uh for years I'd been dreaming of
uh for years I'd been dreaming of
uh for years I'd been dreaming of building a business and now I had a path
building a business and now I had a path
building a business and now I had a path to getting there and I had momentum and
to getting there and I had momentum and
to getting there and I had momentum and all the stars were aligning and I I I do
all the stars were aligning and I I I do
all the stars were aligning and I I I do see my so I live uh in a different
see my so I live uh in a different
see my so I live uh in a different country than my family and my siblings
country than my family and my siblings
country than my family and my siblings are all in different countries so I see
are all in different countries so I see
are all in different countries so I see them after like once a year kind of
them after like once a year kind of
them after like once a year kind of thing or every other year. Uh so it is
thing or every other year. Uh so it is
thing or every other year. Uh so it is quite an important thing to give up uh
quite an important thing to give up uh
quite an important thing to give up uh doing that reunion. But yeah, for me
doing that reunion. But yeah, for me
doing that reunion. But yeah, for me this entrepreneur thing was years in the
this entrepreneur thing was years in the
this entrepreneur thing was years in the making and it came to a head at that
making and it came to a head at that
making and it came to a head at that point where I knew I had to lock in and
point where I knew I had to lock in and
point where I knew I had to lock in and you know maybe there's a world where I
you know maybe there's a world where I
you know maybe there's a world where I had gone for a week and come back and
had gone for a week and come back and
had gone for a week and come back and maybe I was I was going to be more
maybe I was I was going to be more
maybe I was I was going to be more refreshed and and continue working on
refreshed and and continue working on
refreshed and and continue working on it. Um so who knows what have what would
it. Um so who knows what have what would
it. Um so who knows what have what would have happened in that alternate timeline
have happened in that alternate timeline
have happened in that alternate timeline but for me I was I was in that mindset
but for me I was I was in that mindset
but for me I was I was in that mindset of I my value is that you know I I at
of I my value is that you know I I at
of I my value is that you know I I at this moment I would I really think I
this moment I would I really think I
this moment I would I really think I need to lock in and make something of of
need to lock in and make something of of
need to lock in and make something of of this opportunity. It's not going to come
this opportunity. It's not going to come
this opportunity. It's not going to come around for a while and um yeah I got to
around for a while and um yeah I got to
around for a while and um yeah I got to make the make the most of it.
make the make the most of it.
make the make the most of it. The choosing between uh your personal
The choosing between uh your personal
The choosing between uh your personal life and work life thing is is a
life and work life thing is is a
life and work life thing is is a question that I've had to face for many
question that I've had to face for many
question that I've had to face for many years prior to this as well cuz in the 5
years prior to this as well cuz in the 5
years prior to this as well cuz in the 5 years of consulting that was typically
years of consulting that was typically
years of consulting that was typically like a 12-hour workday kind of job. So
like a 12-hour workday kind of job. So
like a 12-hour workday kind of job. So you have to figure out you know what are
you have to figure out you know what are
you have to figure out you know what are the things important to you and the
the things important to you and the
the things important to you and the thing we the culture there is like you
thing we the culture there is like you
thing we the culture there is like you figure out what's important to you in
figure out what's important to you in
figure out what's important to you in your personal life. like uh for me it's
your personal life. like uh for me it's
your personal life. like uh for me it's important to let's say go to the gym in
important to let's say go to the gym in
important to let's say go to the gym in the mornings or on Wednesday evening I
the mornings or on Wednesday evening I
the mornings or on Wednesday evening I want to have uh you know date night kind
want to have uh you know date night kind
want to have uh you know date night kind of thing or if someone has kids um they
of thing or if someone has kids um they
of thing or if someone has kids um they will be like oh 4 to 6:00 p.m. is always
will be like oh 4 to 6:00 p.m. is always
will be like oh 4 to 6:00 p.m. is always blocked out because I need to go and you
blocked out because I need to go and you
blocked out because I need to go and you know there's bath time with kids and I
know there's bath time with kids and I
know there's bath time with kids and I want to enjoy that kind of thing. So
want to enjoy that kind of thing. So
want to enjoy that kind of thing. So there there are ways to prioritize what
there there are ways to prioritize what
there there are ways to prioritize what you value in your personal life and
you value in your personal life and
you value in your personal life and still kind of get that done and make it
still kind of get that done and make it
still kind of get that done and make it work. It doesn't have to be one or the
work. It doesn't have to be one or the
work. It doesn't have to be one or the other. Uh you just got to find that
other. Uh you just got to find that
other. Uh you just got to find that balance for yourself. And there will be
balance for yourself. And there will be
balance for yourself. And there will be times when the balance is off. Like over
times when the balance is off. Like over
times when the balance is off. Like over here, the balance is obviously more in
here, the balance is obviously more in
here, the balance is obviously more in the work side of things. But looking
the work side of things. But looking
the work side of things. But looking back now, I think that's that's fine. I
back now, I think that's that's fine. I
back now, I think that's that's fine. I don't regret making that decision. Like
don't regret making that decision. Like
don't regret making that decision. Like at this at this point in life, I'm I'm
at this at this point in life, I'm I'm
at this at this point in life, I'm I'm happy that I, you know, locked in rather
happy that I, you know, locked in rather
happy that I, you know, locked in rather than okay, yes, I would have had a nice
than okay, yes, I would have had a nice
than okay, yes, I would have had a nice summer with the family, but I can always
summer with the family, but I can always
summer with the family, but I can always have the summer next year so it can
have the summer next year so it can
have the summer next year so it can happen again, right? Okay. A lot of
happen again, right? Okay. A lot of
happen again, right? Okay. A lot of people quit the corporate job because
people quit the corporate job because
people quit the corporate job because they want to work less. They have this
they want to work less. They have this
they want to work less. They have this dream of like fun, freedom, flexibility,
dream of like fun, freedom, flexibility,
dream of like fun, freedom, flexibility, fulfillment, like being able to go to
fulfillment, like being able to go to
fulfillment, like being able to go to the gym in the middle of the day, being
the gym in the middle of the day, being
the gym in the middle of the day, being able to wake up whenever I want without
able to wake up whenever I want without
able to wake up whenever I want without an alarm. Oh, I'll be I'll be, you know,
an alarm. Oh, I'll be I'll be, you know,
an alarm. Oh, I'll be I'll be, you know, done by work. I, you know, maybe I could
done by work. I, you know, maybe I could
done by work. I, you know, maybe I could work three days a week so I can like do
work three days a week so I can like do
work three days a week so I can like do music on the side, etc., etc. Um, what's
music on the side, etc., etc. Um, what's
music on the side, etc., etc. Um, what's been your experience of trading a
been your experience of trading a
been your experience of trading a demanding corporate job for building a
demanding corporate job for building a
demanding corporate job for building a million dollar plus business? I think
million dollar plus business? I think
million dollar plus business? I think this idea of freedom gets misconstrued
this idea of freedom gets misconstrued
this idea of freedom gets misconstrued quite a lot like financial freedom okay
quite a lot like financial freedom okay
quite a lot like financial freedom okay people want financial freedom they want
people want financial freedom they want
people want financial freedom they want passive income but
passive income but
passive income but I think most people think about it as
I think most people think about it as
I think most people think about it as freedom from there's the idea of freedom
freedom from there's the idea of freedom
freedom from there's the idea of freedom from something like from the job the
from something like from the job the
from something like from the job the handcuffs from the corporate life
handcuffs from the corporate life
handcuffs from the corporate life whereas um I think it's healthier to
whereas um I think it's healthier to
whereas um I think it's healthier to think about it as freedom to freedom to
think about it as freedom to freedom to
think about it as freedom to freedom to work on a product that I'm interested in
work on a product that I'm interested in
work on a product that I'm interested in or freedom to go and travel the world or
or freedom to go and travel the world or
or freedom to go and travel the world or explore. And the the from mindset, I
explore. And the the from mindset, I
explore. And the the from mindset, I think, is kind of uh it boxes you into
think, is kind of uh it boxes you into
think, is kind of uh it boxes you into I'm trying to run away from something
I'm trying to run away from something
I'm trying to run away from something and I'm just kind of always trying to
and I'm just kind of always trying to
and I'm just kind of always trying to get away from these responsibilities
get away from these responsibilities
get away from these responsibilities that are coming after me. Whereas I
that are coming after me. Whereas I
that are coming after me. Whereas I think um yeah, a better way is to think
think um yeah, a better way is to think
think um yeah, a better way is to think about it as okay, freedom to do
about it as okay, freedom to do
about it as okay, freedom to do something I'm interested in that will
something I'm interested in that will
something I'm interested in that will help me feel like I'm doing something
help me feel like I'm doing something
help me feel like I'm doing something interesting with my life or will have a
interesting with my life or will have a
interesting with my life or will have a happier day-to-day. Um yeah, I don't
happier day-to-day. Um yeah, I don't
happier day-to-day. Um yeah, I don't know where I read about this freedom
know where I read about this freedom
know where I read about this freedom from and to concept. It's definitely not
from and to concept. It's definitely not
from and to concept. It's definitely not original, but yeah, I think that's
original, but yeah, I think that's
original, but yeah, I think that's that's been kind of defining for me that
that's been kind of defining for me that
that's been kind of defining for me that if you're looking for freedom, what are
if you're looking for freedom, what are
if you're looking for freedom, what are you going to use it for? Like you you go
you going to use it for? Like you you go
you going to use it for? Like you you go spend a week in on a beach, you're going
spend a week in on a beach, you're going
spend a week in on a beach, you're going to be bored at the end of it. there's
to be bored at the end of it. there's
to be bored at the end of it. there's like this meme of developers, you know,
like this meme of developers, you know,
like this meme of developers, you know, when you're in the in the job, you just
when you're in the in the job, you just
when you're in the in the job, you just want to be at a beach and when you're at
want to be at a beach and when you're at
want to be at a beach and when you're at a beach, you just want to open your open
a beach, you just want to open your open
a beach, you just want to open your open your laptop and start coding kind of
your laptop and start coding kind of
your laptop and start coding kind of thing. So, yeah, like what is the what
thing. So, yeah, like what is the what
thing. So, yeah, like what is the what is the freedom that you want in terms of
is the freedom that you want in terms of
is the freedom that you want in terms of what do you want to do with that
what do you want to do with that
what do you want to do with that freedom? Um, so yeah, I think the the
freedom? Um, so yeah, I think the the
freedom? Um, so yeah, I think the the kind of thought experiment is okay, if
kind of thought experiment is okay, if
kind of thought experiment is okay, if you have financial freedom, like if you
you have financial freedom, like if you
you have financial freedom, like if you have a million dollars or $2 million in
have a million dollars or $2 million in
have a million dollars or $2 million in the bank, what are your what are you
the bank, what are your what are you
the bank, what are your what are you going to do with your life? like what
going to do with your life? like what
going to do with your life? like what will your day-to-day look like? And
will your day-to-day look like? And
will your day-to-day look like? And I think you'd be surprised at what you
I think you'd be surprised at what you
I think you'd be surprised at what you would what your answer to that would be.
would what your answer to that would be.
would what your answer to that would be. Like you could say, I would just want to
Like you could say, I would just want to
Like you could say, I would just want to chill, you know, in the mountains or in
chill, you know, in the mountains or in
chill, you know, in the mountains or in a beach, but that's that gets kind of
a beach, but that's that gets kind of
a beach, but that's that gets kind of boring uh after a while. So yeah, I
boring uh after a while. So yeah, I
boring uh after a while. So yeah, I think it's all about freedom to do the
think it's all about freedom to do the
think it's all about freedom to do the things that are actually genuinely
things that are actually genuinely
things that are actually genuinely interesting, will give you the mental
interesting, will give you the mental
interesting, will give you the mental stimulation and will continue your
stimulation and will continue your
stimulation and will continue your growth in the areas of life that you
growth in the areas of life that you
growth in the areas of life that you want to grow in. What's your answer?
want to grow in. What's your answer?
want to grow in. What's your answer? What's your answer to that question?
What's your answer to that question?
What's your answer to that question? Let's say you had, I don't know, 50 mil
Let's say you had, I don't know, 50 mil
Let's say you had, I don't know, 50 mil in the bank and you can do whatever you
in the bank and you can do whatever you
in the bank and you can do whatever you want. How do you spend your time? Yeah,
want. How do you spend your time? Yeah,
want. How do you spend your time? Yeah, I thought about this recently where a
I thought about this recently where a
I thought about this recently where a friend I was speaking to was like, "Do
friend I was speaking to was like, "Do
friend I was speaking to was like, "Do you want to sell the business? Do you
you want to sell the business? Do you
you want to sell the business? Do you want to just continue growing the
want to just continue growing the
want to just continue growing the business? What's your what's your end
business? What's your what's your end
business? What's your what's your end game?" And
game?" And
game?" And I Yeah, I I think my answer is that I
I Yeah, I I think my answer is that I
I Yeah, I I think my answer is that I want to be
want to be
want to be I want to be creating products and uh
I want to be creating products and uh
I want to be creating products and uh services that help people and, you know,
services that help people and, you know,
services that help people and, you know, solve problems for them. So, not not
solve problems for them. So, not not
solve problems for them. So, not not necessarily in like a fully charitable
necessarily in like a fully charitable
necessarily in like a fully charitable kind of I'm just this good guy trying to
kind of I'm just this good guy trying to
kind of I'm just this good guy trying to um do altruistic things, but just uh you
um do altruistic things, but just uh you
um do altruistic things, but just uh you know, I want to be working on uh
know, I want to be working on uh
know, I want to be working on uh problems that um I want to be working on
problems that um I want to be working on
problems that um I want to be working on products that help people with problems
products that help people with problems
products that help people with problems they're facing in life. And so yeah, my
they're facing in life. And so yeah, my
they're facing in life. And so yeah, my answer to that is if I had the that
answer to that is if I had the that
answer to that is if I had the that money, I would probably still be working
money, I would probably still be working
money, I would probably still be working on a new startup idea or something
on a new startup idea or something
on a new startup idea or something because for me it's always very
because for me it's always very
because for me it's always very thrilling to be, you know, the first few
thrilling to be, you know, the first few
thrilling to be, you know, the first few days of a new project are the most
days of a new project are the most
days of a new project are the most exciting because you're suddenly
exciting because you're suddenly
exciting because you're suddenly experimenting with new technologies or a
experimenting with new technologies or a
experimenting with new technologies or a new problem and you're solving something
new problem and you're solving something
new problem and you're solving something and yeah, I think I would just be
and yeah, I think I would just be
and yeah, I think I would just be chasing that thrill over and over and
chasing that thrill over and over and
chasing that thrill over and over and you see that with people who have sold
you see that with people who have sold
you see that with people who have sold businesses like they just go on to make
businesses like they just go on to make
businesses like they just go on to make a new business because that's how they
a new business because that's how they
a new business because that's how they kind of feel the thrill and that's how
kind of feel the thrill and that's how
kind of feel the thrill and that's how they grow and and learn. So yeah, I
they grow and and learn. So yeah, I
they grow and and learn. So yeah, I think my answer would just be I would
think my answer would just be I would
think my answer would just be I would build something something new. So around
build something something new. So around
build something something new. So around this time as Sahel was in this process
this time as Sahel was in this process
this time as Sahel was in this process of like hustling really hard to build a
of like hustling really hard to build a
of like hustling really hard to build a product. Like I remember I had one or
product. Like I remember I had one or
product. Like I remember I had one or two coffees with him and we went out for
two coffees with him and we went out for
two coffees with him and we went out for like lunch or dinner a couple of times.
like lunch or dinner a couple of times.
like lunch or dinner a couple of times. And I was just amazed as to just how
And I was just amazed as to just how
And I was just amazed as to just how much he was working. Like his wife was
much he was working. Like his wife was
much he was working. Like his wife was telling me that basically he would wake
telling me that basically he would wake
telling me that basically he would wake up and he would be on the computer
up and he would be on the computer
up and he would be on the computer basically all day from the moment he got
basically all day from the moment he got
basically all day from the moment he got up till the moment he slept. So he was
up till the moment he slept. So he was
up till the moment he slept. So he was working like I don't know like 16 17
working like I don't know like 16 17
working like I don't know like 16 17 hour days just to get this thing off the
hour days just to get this thing off the
hour days just to get this thing off the ground initially. And even the thing
ground initially. And even the thing
ground initially. And even the thing around like sacrificing like a family
around like sacrificing like a family
around like sacrificing like a family holiday in order to grind on the
holiday in order to grind on the
holiday in order to grind on the business like again I'm not saying that
business like again I'm not saying that
business like again I'm not saying that you should do that like everyone needs
you should do that like everyone needs
you should do that like everyone needs to make their own choices depending on
to make their own choices depending on
to make their own choices depending on their own values but I think it's worth
their own values but I think it's worth
their own values but I think it's worth hearing the sort of sacrifice sacrifice
hearing the sort of sacrifice sacrifice
hearing the sort of sacrifice sacrifice that hell had to make in those early
that hell had to make in those early
that hell had to make in those early days and again what's interesting is
days and again what's interesting is
days and again what's interesting is that you know when you speak to people
that you know when you speak to people
that you know when you speak to people who have started businesses usually that
who have started businesses usually that
who have started businesses usually that initial state of like grinding on the
initial state of like grinding on the
initial state of like grinding on the thing once you have a little bit of
thing once you have a little bit of
thing once you have a little bit of momentum with an idea suddenly like it's
momentum with an idea suddenly like it's
momentum with an idea suddenly like it's the most exhilarating thing in the world
the most exhilarating thing in the world
the most exhilarating thing in the world to just lock in and just work on the
to just lock in and just work on the
to just lock in and just work on the thing like super focused. because you
thing like super focused. because you
thing like super focused. because you you can feel that there's a little bit
you can feel that there's a little bit
you can feel that there's a little bit of a fire going and you don't want to
of a fire going and you don't want to
of a fire going and you don't want to lose the momentum. Honestly, those early
lose the momentum. Honestly, those early
lose the momentum. Honestly, those early days of building a business whenever I'm
days of building a business whenever I'm
days of building a business whenever I'm in the early days of something and I'm
in the early days of something and I'm
in the early days of something and I'm in that lockin mode like in the early
in that lockin mode like in the early
in that lockin mode like in the early days of growing my YouTube channel or in
days of growing my YouTube channel or in
days of growing my YouTube channel or in the early days of like building one of
the early days of like building one of
the early days of like building one of our courses or my old business helping
our courses or my old business helping
our courses or my old business helping people get into med school like ah it's
people get into med school like ah it's
people get into med school like ah it's just so exhilarating when when you've
just so exhilarating when when you've
just so exhilarating when when you've got that sort of thing to work on. And
got that sort of thing to work on. And
got that sort of thing to work on. And so if you're at this point in the video
so if you're at this point in the video
so if you're at this point in the video and you're maybe worried that like, "Oh,
and you're maybe worried that like, "Oh,
and you're maybe worried that like, "Oh, it feels like a lot of sacrifice. I'm
it feels like a lot of sacrifice. I'm
it feels like a lot of sacrifice. I'm not sure if I really want to do this."
not sure if I really want to do this."
not sure if I really want to do this." Like, I would say probably just give it
Like, I would say probably just give it
Like, I would say probably just give it a go and see how you feel about it
a go and see how you feel about it
a go and see how you feel about it because like most entrepreneurs I speak
because like most entrepreneurs I speak
because like most entrepreneurs I speak to, those early days of locking in on
to, those early days of locking in on
to, those early days of locking in on the thing are the thing that they sort
the thing are the thing that they sort
the thing are the thing that they sort of reminisce about as being like the
of reminisce about as being like the
of reminisce about as being like the good old days. All right, so we now come
good old days. All right, so we now come
good old days. All right, so we now come to step number 10, which is to launch
to step number 10, which is to launch
to step number 10, which is to launch the product. Cool. So you've got this
the product. Cool. So you've got this
the product. Cool. So you've got this sort of six week beta period where
sort of six week beta period where
sort of six week beta period where you're like grinding from dawn to dusk
you're like grinding from dawn to dusk
you're like grinding from dawn to dusk to get this thing out, but it doesn't
to get this thing out, but it doesn't
to get this thing out, but it doesn't feel like work. feels like play because
feel like work. feels like play because
feel like work. feels like play because you're like loving it and you've got
you're like loving it and you've got
you're like loving it and you've got these like handful of users that are
these like handful of users that are
these like handful of users that are giving you feedback and all of this sort
giving you feedback and all of this sort
giving you feedback and all of this sort of stuff. What happens next? So, in this
of stuff. What happens next? So, in this
of stuff. What happens next? So, in this beta because I was uh you know
beta because I was uh you know
beta because I was uh you know developing it over time, one of the
developing it over time, one of the
developing it over time, one of the there were a couple people who joined
there were a couple people who joined
there were a couple people who joined that beta who actually had like
that beta who actually had like
that beta who actually had like Instagram channels, Tik Tok channels
Instagram channels, Tik Tok channels
Instagram channels, Tik Tok channels where they talk about video editing tips
where they talk about video editing tips
where they talk about video editing tips and they reached out saying, "Hey, can I
and they reached out saying, "Hey, can I
and they reached out saying, "Hey, can I talk about this tool that you're working
talk about this tool that you're working
talk about this tool that you're working on?" Yeah. I hadn't specifically invited
on?" Yeah. I hadn't specifically invited
on?" Yeah. I hadn't specifically invited these people or reached out to them at
these people or reached out to them at
these people or reached out to them at all, but just the fact that I was
all, but just the fact that I was
all, but just the fact that I was working on something interesting that
working on something interesting that
working on something interesting that was solving a problem meant that the
was solving a problem meant that the
was solving a problem meant that the word got out and eventually made it to
word got out and eventually made it to
word got out and eventually made it to these uh influencers or creators. And uh
these uh influencers or creators. And uh
these uh influencers or creators. And uh I said, "Yeah, sure." Like you can you
I said, "Yeah, sure." Like you can you
I said, "Yeah, sure." Like you can you can talk about it and um you know, tell
can talk about it and um you know, tell
can talk about it and um you know, tell your tell your followers. So, it's kind
your tell your followers. So, it's kind
your tell your followers. So, it's kind of a blessing that just kind of came
of a blessing that just kind of came
of a blessing that just kind of came through through that beta testing group.
through through that beta testing group.
through through that beta testing group. And then I remember he asked me, "Okay,
And then I remember he asked me, "Okay,
And then I remember he asked me, "Okay, what's the product called?" I'm like, I
what's the product called?" I'm like, I
what's the product called?" I'm like, I don't have a name for it yet at the
don't have a name for it yet at the
don't have a name for it yet at the moment. I think at the time we were
moment. I think at the time we were
moment. I think at the time we were calling it code name like edit AI or
calling it code name like edit AI or
calling it code name like edit AI or something. Yeah. And uh yeah, I I think
something. Yeah. And uh yeah, I I think
something. Yeah. And uh yeah, I I think I had a chat with you and Saf and maybe
I had a chat with you and Saf and maybe
I had a chat with you and Saf and maybe Eddie asking, you know, what are some
Eddie asking, you know, what are some
Eddie asking, you know, what are some ideas for names? And we literally came
ideas for names? And we literally came
ideas for names? And we literally came up with the the name Fire Cut in that
up with the the name Fire Cut in that
up with the the name Fire Cut in that Slack chat and I sent it to him. He was
Slack chat and I sent it to him. He was
Slack chat and I sent it to him. He was like, "Mate, I've got to record this
like, "Mate, I've got to record this
like, "Mate, I've got to record this video. Tell me the tell me the name you
video. Tell me the tell me the name you
video. Tell me the tell me the name you want for your product." So it was a bit
want for your product." So it was a bit
want for your product." So it was a bit of a pressure to to name it quickly and
of a pressure to to name it quickly and
of a pressure to to name it quickly and uh yeah he made a video. I said can you
uh yeah he made a video. I said can you
uh yeah he made a video. I said can you link to this weight list thing? So that
link to this weight list thing? So that
link to this weight list thing? So that creator made a video uh another Google
creator made a video uh another Google
creator made a video uh another Google forms um link and we got um a quite a
forms um link and we got um a quite a
forms um link and we got um a quite a big weight list out of that. There were
big weight list out of that. There were
big weight list out of that. There were I think almost a thousand people on that
I think almost a thousand people on that
I think almost a thousand people on that weight list uh which is incredible. And
weight list uh which is incredible. And
weight list uh which is incredible. And um yeah, then I scheduled a launch where
um yeah, then I scheduled a launch where
um yeah, then I scheduled a launch where on the at at like 12:00 p.m. GMT, I
on the at at like 12:00 p.m. GMT, I
on the at at like 12:00 p.m. GMT, I emailed everyone on that weight list. I
emailed everyone on that weight list. I
emailed everyone on that weight list. I was so nervous pressing the go button on
was so nervous pressing the go button on
was so nervous pressing the go button on that email cuz it's like a thousand
that email cuz it's like a thousand
that email cuz it's like a thousand people are just getting spammed by me
people are just getting spammed by me
people are just getting spammed by me now. But yeah, immediately we got a few
now. But yeah, immediately we got a few
now. But yeah, immediately we got a few dozen signups of people signing up to a
dozen signups of people signing up to a
dozen signups of people signing up to a free trial. Uh I'd integrated with
free trial. Uh I'd integrated with
free trial. Uh I'd integrated with Stripe at the time as a payment
Stripe at the time as a payment
Stripe at the time as a payment processor. Um, so yeah, I had a few
processor. Um, so yeah, I had a few
processor. Um, so yeah, I had a few dozen people sign up to a free trial.
dozen people sign up to a free trial.
dozen people sign up to a free trial. Still no revenue yet. Two weeks later is
Still no revenue yet. Two weeks later is
Still no revenue yet. Two weeks later is when the first trials kind of hit and I
when the first trials kind of hit and I
when the first trials kind of hit and I was I had that day marked in my calendar
was I had that day marked in my calendar
was I had that day marked in my calendar like, "Oh, this is when we find out if
like, "Oh, this is when we find out if
like, "Oh, this is when we find out if it actually will sell or not." Uh, so
it actually will sell or not." Uh, so
it actually will sell or not." Uh, so yeah, there was this kind of very
yeah, there was this kind of very
yeah, there was this kind of very nervous period of these uh these two
nervous period of these uh these two
nervous period of these uh these two weeks where we had the first uh free
weeks where we had the first uh free
weeks where we had the first uh free trial users convert to paid and uh yeah,
trial users convert to paid and uh yeah,
trial users convert to paid and uh yeah, I think that's that was quite a big
I think that's that was quite a big
I think that's that was quite a big moment. you know, the first few dollars
moment. you know, the first few dollars
moment. you know, the first few dollars you get from the internet is is quite a
you get from the internet is is quite a
you get from the internet is is quite a defining moment cuz now suddenly it's
defining moment cuz now suddenly it's
defining moment cuz now suddenly it's like, oh yeah, you can actually make
like, oh yeah, you can actually make
like, oh yeah, you can actually make money on the internet and I've I've made
money on the internet and I've I've made
money on the internet and I've I've made this product now all we need is more
this product now all we need is more
this product now all we need is more people to hear about it and it's already
people to hear about it and it's already
people to hear about it and it's already there's a flywheel that's spinning
there's a flywheel that's spinning
there's a flywheel that's spinning because we have these initial users and
because we have these initial users and
because we have these initial users and uh it's that idea of u divorcing time
uh it's that idea of u divorcing time
uh it's that idea of u divorcing time from wealth from the millionaire fast
from wealth from the millionaire fast
from wealth from the millionaire fast lane where you don't continue to spend
lane where you don't continue to spend
lane where you don't continue to spend hours and hours for every single sale.
hours and hours for every single sale.
hours and hours for every single sale. The software is built. Now people just
The software is built. Now people just
The software is built. Now people just sign up to the website and buy the
sign up to the website and buy the
sign up to the website and buy the software. So how much money did you make
software. So how much money did you make
software. So how much money did you make on the first day? Uh so 2 weeks after
on the first day? Uh so 2 weeks after
on the first day? Uh so 2 weeks after launch day, first day we made $300.
launch day, first day we made $300.
launch day, first day we made $300. $300. So like 10 people converted or how
$300. So like 10 people converted or how
$300. So like 10 people converted or how how much was it at the point? At that
how much was it at the point? At that
how much was it at the point? At that time at the time it was uh $24 a month
time at the time it was uh $24 a month
time at the time it was uh $24 a month was the pro plan. Um and how did you
was the pro plan. Um and how did you
was the pro plan. Um and how did you land on that pricing? I don't know. I
land on that pricing? I don't know. I
land on that pricing? I don't know. I think I I looked at other tools that
think I I looked at other tools that
think I I looked at other tools that were solving video editing pains for
were solving video editing pains for
were solving video editing pains for users and they were typically in the $10
users and they were typically in the $10
users and they were typically in the $10 to $30 kind of range. Um so yeah, just
to $30 kind of range. Um so yeah, just
to $30 kind of range. Um so yeah, just went with $24 to to begin with. It was
went with $24 to to begin with. It was
went with $24 to to begin with. It was kind of random. Yeah. So of the how many
kind of random. Yeah. So of the how many
kind of random. Yeah. So of the how many people signed up to a trial and then how
people signed up to a trial and then how
people signed up to a trial and then how many of them like went to completed the
many of them like went to completed the
many of them like went to completed the trial versus didn't complete the trial?
trial versus didn't complete the trial?
trial versus didn't complete the trial? Yeah. From the trial, I think we had
Yeah. From the trial, I think we had
Yeah. From the trial, I think we had around
around
around 30 40% conversion initially in the the
30 40% conversion initially in the the
30 40% conversion initially in the the first couple weeks and that's typically
first couple weeks and that's typically
first couple weeks and that's typically higher than we usually see. I think it's
higher than we usually see. I think it's
higher than we usually see. I think it's around 25% like long term. Y but the 30
around 25% like long term. Y but the 30
around 25% like long term. Y but the 30 to 40 it was a bit higher because I
to 40 it was a bit higher because I
to 40 it was a bit higher because I think uh people coming in from the beta
think uh people coming in from the beta
think uh people coming in from the beta test and it was a bit of a warm lead
test and it was a bit of a warm lead
test and it was a bit of a warm lead through this uh one affiliate who was um
through this uh one affiliate who was um
through this uh one affiliate who was um this creator who was talking about it.
this creator who was talking about it.
this creator who was talking about it. Um, so yeah, it was about probably uh 30
Um, so yeah, it was about probably uh 30
Um, so yeah, it was about probably uh 30 to 40%. Nice. And so how did it feel
to 40%. Nice. And so how did it feel
to 40%. Nice. And so how did it feel when $300 hits your Stripe account? It
when $300 hits your Stripe account? It
when $300 hits your Stripe account? It all feels real suddenly. I didn't even
all feels real suddenly. I didn't even
all feels real suddenly. I didn't even have a business bank account at the time
have a business bank account at the time
have a business bank account at the time cuz I was like, I'm not going to make
cuz I was like, I'm not going to make
cuz I was like, I'm not going to make any money yet. It suddenly becomes real.
any money yet. It suddenly becomes real.
any money yet. It suddenly becomes real. To be honest, it did feel real before
To be honest, it did feel real before
To be honest, it did feel real before that, of course, because people were
that, of course, because people were
that, of course, because people were using the product. You don't need to hit
using the product. You don't need to hit
using the product. You don't need to hit that first, you know, dollar of revenue
that first, you know, dollar of revenue
that first, you know, dollar of revenue to to get that thrill. But the fact that
to to get that thrill. But the fact that
to to get that thrill. But the fact that someone is now voting for it with their
someone is now voting for it with their
someone is now voting for it with their money, with their hard-earned cash to to
money, with their hard-earned cash to to
money, with their hard-earned cash to to pay you for something, it suddenly puts
pay you for something, it suddenly puts
pay you for something, it suddenly puts a number on your value to the person or
a number on your value to the person or
a number on your value to the person or at least a lower bound on the value.
at least a lower bound on the value.
at least a lower bound on the value. Maybe they would have paid more. Uh but
Maybe they would have paid more. Uh but
Maybe they would have paid more. Uh but uh yeah, it it it feels like it's a big
uh yeah, it it it feels like it's a big
uh yeah, it it it feels like it's a big it's a big milestone in validation that
it's a big milestone in validation that
it's a big milestone in validation that someone's paying you money for for this
someone's paying you money for for this
someone's paying you money for for this tool. Okay, we now come to step number
tool. Okay, we now come to step number
tool. Okay, we now come to step number 11, which is to hustle really hard to
11, which is to hustle really hard to
11, which is to hustle really hard to grow the product. And this is Sahel's
grow the product. And this is Sahel's
grow the product. And this is Sahel's journey to $10,000 a month in monthly
journey to $10,000 a month in monthly
journey to $10,000 a month in monthly recurring revenue. So then what happened
recurring revenue. So then what happened
recurring revenue. So then what happened next? So from that point, it just
next? So from that point, it just
next? So from that point, it just continued growing slowly over the next
continued growing slowly over the next
continued growing slowly over the next uh couple of months as um more people
uh couple of months as um more people
uh couple of months as um more people heard about it from friends who were
heard about it from friends who were
heard about it from friends who were using the tool. Because this initial
using the tool. Because this initial
using the tool. Because this initial creator had posted about it and we'
creator had posted about it and we'
creator had posted about it and we' gotten some first few users, I thought
gotten some first few users, I thought
gotten some first few users, I thought maybe this is a channel that can work
maybe this is a channel that can work
maybe this is a channel that can work for marketing. This affiliate marketing
for marketing. This affiliate marketing
for marketing. This affiliate marketing is a thing, right? So, I started
is a thing, right? So, I started
is a thing, right? So, I started emailing other creators to see if they
emailing other creators to see if they
emailing other creators to see if they would like to make a video for I figured
would like to make a video for I figured
would like to make a video for I figured out a percentage cut that we could give
out a percentage cut that we could give
out a percentage cut that we could give them and um in exchange for talking
them and um in exchange for talking
them and um in exchange for talking about the product and give them
about the product and give them
about the product and give them affiliate links that would track
affiliate links that would track
affiliate links that would track conversions, all of that kind of thing.
conversions, all of that kind of thing.
conversions, all of that kind of thing. And uh yeah, the first couple months
And uh yeah, the first couple months
And uh yeah, the first couple months were slowly growing that channel. And um
were slowly growing that channel. And um
were slowly growing that channel. And um yeah, there's this great book called
yeah, there's this great book called
yeah, there's this great book called Traction, which talks about uh traction
Traction, which talks about uh traction
Traction, which talks about uh traction by Gabriel Weinberg, who is the duck go
by Gabriel Weinberg, who is the duck go
by Gabriel Weinberg, who is the duck go founder. Oh, I haven't read that one.
founder. Oh, I haven't read that one.
founder. Oh, I haven't read that one. Attraction by Gina W. Yeah, there's a
Attraction by Gina W. Yeah, there's a
Attraction by Gina W. Yeah, there's a different one. Yeah, this one is all
different one. Yeah, this one is all
different one. Yeah, this one is all about finding marketing channels that
about finding marketing channels that
about finding marketing channels that work for your business. And yeah, he he
work for your business. And yeah, he he
work for your business. And yeah, he he has a very systematic approach of how to
has a very systematic approach of how to
has a very systematic approach of how to go about finding the ones that work. The
go about finding the ones that work. The
go about finding the ones that work. The affiliate marketing thing, it just kind
affiliate marketing thing, it just kind
affiliate marketing thing, it just kind of came organically to me in that beta
of came organically to me in that beta
of came organically to me in that beta test by this creator who wanted to talk
test by this creator who wanted to talk
test by this creator who wanted to talk about the product and um yeah, I thought
about the product and um yeah, I thought
about the product and um yeah, I thought if he wants to do it, maybe other
if he wants to do it, maybe other
if he wants to do it, maybe other creators want to talk about it as well.
creators want to talk about it as well.
creators want to talk about it as well. So, I started reaching out to them by
So, I started reaching out to them by
So, I started reaching out to them by like just DMing them on Instagram or Tik
like just DMing them on Instagram or Tik
like just DMing them on Instagram or Tik Tok or uh just emailing them from their
Tok or uh just emailing them from their
Tok or uh just emailing them from their YouTube channel details and that's how I
YouTube channel details and that's how I
YouTube channel details and that's how I got, you know, a few more lined up to
got, you know, a few more lined up to
got, you know, a few more lined up to videos. Well, like how how many people
videos. Well, like how how many people
videos. Well, like how how many people are you reaching out to? Like how many
are you reaching out to? Like how many
are you reaching out to? Like how many people each day? What's your like Yeah.
people each day? What's your like Yeah.
people each day? What's your like Yeah. Can can you give us a sense of what this
Can can you give us a sense of what this
Can can you give us a sense of what this actually looks like in practice? Yeah,
actually looks like in practice? Yeah,
actually looks like in practice? Yeah, it wasn't a lot of people. I was kind of
it wasn't a lot of people. I was kind of
it wasn't a lot of people. I was kind of just searching for keywords like
just searching for keywords like
just searching for keywords like Premiere Pro editing tips kind of thing
Premiere Pro editing tips kind of thing
Premiere Pro editing tips kind of thing on all these platforms and like manually
on all these platforms and like manually
on all these platforms and like manually on your phone just on the toilet like
on your phone just on the toilet like
on your phone just on the toilet like trying to find Premier Pro editing
trying to find Premier Pro editing
trying to find Premier Pro editing videos on Instagram. Okay, nice.
videos on Instagram. Okay, nice.
videos on Instagram. Okay, nice. Exactly. Uh I had this Google sheet
Exactly. Uh I had this Google sheet
Exactly. Uh I had this Google sheet where I would just like add in the links
where I would just like add in the links
where I would just like add in the links and emails and I would then reach out to
and emails and I would then reach out to
and emails and I would then reach out to them from my Gmail thingy. Yeah. Um, and
them from my Gmail thingy. Yeah. Um, and
them from my Gmail thingy. Yeah. Um, and yeah, they they most of them did not
yeah, they they most of them did not
yeah, they they most of them did not reply, but you just need a small
reply, but you just need a small
reply, but you just need a small percentage to reply for that effort to
percentage to reply for that effort to
percentage to reply for that effort to be worth it. And do you have a sense of
be worth it. And do you have a sense of
be worth it. And do you have a sense of what that percentage is like in your cuz
what that percentage is like in your cuz
what that percentage is like in your cuz I I guess this would be called cold
I I guess this would be called cold
I I guess this would be called cold outreach cuz they have no idea who you
outreach cuz they have no idea who you
outreach cuz they have no idea who you are. You're a randomer who's just
are. You're a randomer who's just
are. You're a randomer who's just appeared in their inbox. How many emails
appeared in their inbox. How many emails
appeared in their inbox. How many emails are you having to send to get like a
are you having to send to get like a
are you having to send to get like a reply?
reply?
reply? Oh, you have the data on this. Perfect.
Oh, you have the data on this. Perfect.
Oh, you have the data on this. Perfect. From my outreach, probably like 30% of
From my outreach, probably like 30% of
From my outreach, probably like 30% of the people would reply. Oh, wow. That's
the people would reply. Oh, wow. That's
the people would reply. Oh, wow. That's pretty high. It's pretty good. And about
pretty high. It's pretty good. And about
pretty high. It's pretty good. And about half of them were so not all of them
half of them were so not all of them
half of them were so not all of them were positive. Half of them were like,
were positive. Half of them were like,
were positive. Half of them were like, "Yeah, let's let's do something or I can
"Yeah, let's let's do something or I can
"Yeah, let's let's do something or I can make a video." Uh, but even of those,
make a video." Uh, but even of those,
make a video." Uh, but even of those, some were like, "Pay me upfront for the
some were like, "Pay me upfront for the
some were like, "Pay me upfront for the video." And at the time, like, we had no
video." And at the time, like, we had no
video." And at the time, like, we had no money. So, like, okay, I cannot really
money. So, like, okay, I cannot really
money. So, like, okay, I cannot really do that at the time. Let's that rules
do that at the time. Let's that rules
do that at the time. Let's that rules out some of the bigger creators that we
out some of the bigger creators that we
out some of the bigger creators that we could have gone for. So like 30% overall
could have gone for. So like 30% overall
could have gone for. So like 30% overall reply rate, probably 15% had some kind
reply rate, probably 15% had some kind
reply rate, probably 15% had some kind of positive uh yeah I can make a video
of positive uh yeah I can make a video
of positive uh yeah I can make a video and probably like 5 to 10% out of the
and probably like 5 to 10% out of the
and probably like 5 to 10% out of the total uh like if I reach out to 100
total uh like if I reach out to 100
total uh like if I reach out to 100 people or 10 of them would be willing to
people or 10 of them would be willing to
people or 10 of them would be willing to make a video just for the affiliate
make a video just for the affiliate
make a video just for the affiliate commission kind of thing. Okay. And the
commission kind of thing. Okay. And the
commission kind of thing. Okay. And the percentage is high for cold outreach
percentage is high for cold outreach
percentage is high for cold outreach because this was like the first time
because this was like the first time
because this was like the first time searching for these creators and it's
searching for these creators and it's
searching for these creators and it's quite an interesting tool uh for them to
quite an interesting tool uh for them to
quite an interesting tool uh for them to talk about uh just organically because
talk about uh just organically because
talk about uh just organically because they are making videos about the latest
they are making videos about the latest
they are making videos about the latest tools that are coming out and now
tools that are coming out and now
tools that are coming out and now suddenly someone has reached out with
suddenly someone has reached out with
suddenly someone has reached out with their tool and given them a cut off the
their tool and given them a cut off the
their tool and given them a cut off the commissions like that immediately takes
commissions like that immediately takes
commissions like that immediately takes priority over the things they're
priority over the things they're
priority over the things they're discovering on their own. So yeah,
discovering on their own. So yeah,
discovering on their own. So yeah, that's probably why the higher
that's probably why the higher
that's probably why the higher percentage than you might expect with
percentage than you might expect with
percentage than you might expect with cold outreach. And so how many emails
cold outreach. And so how many emails
cold outreach. And so how many emails are you sending? Tens or hundreds or
are you sending? Tens or hundreds or
are you sending? Tens or hundreds or thousands of emails? Like what what are
thousands of emails? Like what what are
thousands of emails? Like what what are the actual numbers? Yeah, I think at the
the actual numbers? Yeah, I think at the
the actual numbers? Yeah, I think at the time I was probably emailing like 50 to
time I was probably emailing like 50 to
time I was probably emailing like 50 to 100 or so a day. Just 50 to 100 people a
100 or so a day. Just 50 to 100 people a
100 or so a day. Just 50 to 100 people a day. Yeah, you're manually emailing.
day. Yeah, you're manually emailing.
day. Yeah, you're manually emailing. You're finding the contact details on
You're finding the contact details on
You're finding the contact details on Instagram and Tik Tok of 50 to 100
Instagram and Tik Tok of 50 to 100
Instagram and Tik Tok of 50 to 100 people every day. Yeah, there that many
people every day. Yeah, there that many
people every day. Yeah, there that many people who are making videos about like
people who are making videos about like
people who are making videos about like video editing tips. I mean, you run out
video editing tips. I mean, you run out
video editing tips. I mean, you run out of the keywords and you have to get a
of the keywords and you have to get a
of the keywords and you have to get a bit creative. But yeah, you just uh
bit creative. But yeah, you just uh
bit creative. But yeah, you just uh search across I searched across YouTube,
search across I searched across YouTube,
search across I searched across YouTube, Instagram, Tik Tok and find everyone and
Instagram, Tik Tok and find everyone and
Instagram, Tik Tok and find everyone and anyone who's talking about video
anyone who's talking about video
anyone who's talking about video editing, about Premiere, about adjacent
editing, about Premiere, about adjacent
editing, about Premiere, about adjacent things like After Effects or Cap Cut or
things like After Effects or Cap Cut or
things like After Effects or Cap Cut or Dainci Resolve. This sounds like such a
Dainci Resolve. This sounds like such a
Dainci Resolve. This sounds like such a grind. Is this is this what you thought
grind. Is this is this what you thought
grind. Is this is this what you thought you'd be doing when you quit your fancy
you'd be doing when you quit your fancy
you'd be doing when you quit your fancy corporate consulting job, just having
corporate consulting job, just having
corporate consulting job, just having like cold emailing random random Tik
like cold emailing random random Tik
like cold emailing random random Tik Tokers? You you got to do it, man. Like
Tokers? You you got to do it, man. Like
Tokers? You you got to do it, man. Like it has to be done. How else are you
it has to be done. How else are you
it has to be done. How else are you going to get it in front of users? And
going to get it in front of users? And
going to get it in front of users? And to be honest, this is the this is quite
to be honest, this is the this is quite
to be honest, this is the this is quite high leverage because imagine I reach
high leverage because imagine I reach
high leverage because imagine I reach out to 100 people, 10 of them make a
out to 100 people, 10 of them make a
out to 100 people, 10 of them make a video about it, but those 10 people have
video about it, but those 10 people have
video about it, but those 10 people have followers. They have thousands like some
followers. They have thousands like some
followers. They have thousands like some of them have tens of thousands, some of
of them have tens of thousands, some of
of them have tens of thousands, some of them have hundreds of thousands of
them have hundreds of thousands of
them have hundreds of thousands of followers, and now suddenly hundreds of
followers, and now suddenly hundreds of
followers, and now suddenly hundreds of thousands of people are seeing your
thousands of people are seeing your
thousands of people are seeing your tool. That's uh yeah, it's it's a lot of
tool. That's uh yeah, it's it's a lot of
tool. That's uh yeah, it's it's a lot of work, but it's quite a high leverage
work, but it's quite a high leverage
work, but it's quite a high leverage activity. So, were you not thinking,
activity. So, were you not thinking,
activity. So, were you not thinking, man, this is not the lifestyle business
man, this is not the lifestyle business
man, this is not the lifestyle business I dreamed of, or like screw this, I'm
I dreamed of, or like screw this, I'm
I dreamed of, or like screw this, I'm going to outsource it to Chad GPT, or
going to outsource it to Chad GPT, or
going to outsource it to Chad GPT, or like, man, I should hire a VA in the
like, man, I should hire a VA in the
like, man, I should hire a VA in the Philippines to do this. Like, how did
Philippines to do this. Like, how did
Philippines to do this. Like, how did you not get run into the trap that
you not get run into the trap that
you not get run into the trap that everyone falls into, which is, "Th is
everyone falls into, which is, "Th is
everyone falls into, which is, "Th is hard and annoying and I don't want to do
hard and annoying and I don't want to do
hard and annoying and I don't want to do it myself." Yeah, it's I think coming as
it myself." Yeah, it's I think coming as
it myself." Yeah, it's I think coming as a developer actually is a bit of a
a developer actually is a bit of a
a developer actually is a bit of a disadvantage because you want to solve
disadvantage because you want to solve
disadvantage because you want to solve every problem with more development and
every problem with more development and
every problem with more development and you just want to code your way out of a
you just want to code your way out of a
you just want to code your way out of a problem. And um in this case I really
problem. And um in this case I really
problem. And um in this case I really struggled with balancing development and
struggled with balancing development and
struggled with balancing development and marketing. And I remember a time where I
marketing. And I remember a time where I
marketing. And I remember a time where I was like okay Monday is development
was like okay Monday is development
was like okay Monday is development Tuesday is marketing Wednesday is
Tuesday is marketing Wednesday is
Tuesday is marketing Wednesday is development and so on just alternating
development and so on just alternating
development and so on just alternating until something works. And uh yeah it it
until something works. And uh yeah it it
until something works. And uh yeah it it was tough but I think it's it's got to
was tough but I think it's it's got to
was tough but I think it's it's got to be done. I think especially if if it's
be done. I think especially if if it's
be done. I think especially if if it's something you have built and you're
something you have built and you're
something you have built and you're excited to share that already makes it a
excited to share that already makes it a
excited to share that already makes it a bit feel like less of a grind. Um, so
bit feel like less of a grind. Um, so
bit feel like less of a grind. Um, so yeah, it's uh it's not the sexiest part
yeah, it's uh it's not the sexiest part
yeah, it's uh it's not the sexiest part of the journey, but it has to be done.
of the journey, but it has to be done.
of the journey, but it has to be done. And I think as a result of doing that
And I think as a result of doing that
And I think as a result of doing that kind of outreach, it kind of forces you
kind of outreach, it kind of forces you
kind of outreach, it kind of forces you to break down some walls and you're
to break down some walls and you're
to break down some walls and you're like, "Oh, I'm you never normally email
like, "Oh, I'm you never normally email
like, "Oh, I'm you never normally email that many people, but now suddenly
that many people, but now suddenly
that many people, but now suddenly hundreds of people are getting emails
hundreds of people are getting emails
hundreds of people are getting emails from you." and you're kind of staking
from you." and you're kind of staking
from you." and you're kind of staking your reputation in a sense on the the
your reputation in a sense on the the
your reputation in a sense on the the outreach you're doing because you know
outreach you're doing because you know
outreach you're doing because you know they might be like, "Oh, who's this
they might be like, "Oh, who's this
they might be like, "Oh, who's this spammer who's kind of reaching out to
spammer who's kind of reaching out to
spammer who's kind of reaching out to me?" Uh so yeah, it I think it just has
me?" Uh so yeah, it I think it just has
me?" Uh so yeah, it I think it just has to be done. Nice. And then uh how are
to be done. Nice. And then uh how are
to be done. Nice. And then uh how are you are you do like what's your cold
you are you do like what's your cold
you are you do like what's your cold email template that you're doing? Like
email template that you're doing? Like
email template that you're doing? Like what does this email say? Yeah. Uh it'll
what does this email say? Yeah. Uh it'll
what does this email say? Yeah. Uh it'll so we try a few different subject lines
so we try a few different subject lines
so we try a few different subject lines because you don't want to be if you use
because you don't want to be if you use
because you don't want to be if you use the same thing it gets caught in spam
the same thing it gets caught in spam
the same thing it gets caught in spam filters. Um it'll be something like uh
filters. Um it'll be something like uh
filters. Um it'll be something like uh you know AI video editing plugin or uh
you know AI video editing plugin or uh
you know AI video editing plugin or uh or I collaborated with a YouTuber. I'll
or I collaborated with a YouTuber. I'll
or I collaborated with a YouTuber. I'll maybe say, "Oh, Ali Abdal has talked
maybe say, "Oh, Ali Abdal has talked
maybe say, "Oh, Ali Abdal has talked about this plug-in in the past." Or, um,
about this plug-in in the past." Or, um,
about this plug-in in the past." Or, um, yeah, it'll say something like, "U, hey,
yeah, it'll say something like, "U, hey,
yeah, it'll say something like, "U, hey, their name." Um,
their name." Um,
their name." Um, I I'm I'm a developer working on making
I I'm I'm a developer working on making
I I'm I'm a developer working on making video editing easier for creators like
video editing easier for creators like
video editing easier for creators like yourself. I've developed FireCut, which
yourself. I've developed FireCut, which
yourself. I've developed FireCut, which does these these things, like a short
does these these things, like a short
does these these things, like a short list of the main ways it's saving time.
list of the main ways it's saving time.
list of the main ways it's saving time. Uh, here's what users are saying about
Uh, here's what users are saying about
Uh, here's what users are saying about it. I'll sometimes chuck in a
it. I'll sometimes chuck in a
it. I'll sometimes chuck in a testimonial
testimonial
testimonial and here's the license key that you can
and here's the license key that you can
and here's the license key that you can use to just get access to it directly.
use to just get access to it directly.
use to just get access to it directly. So, I already give them access in that
So, I already give them access in that
So, I already give them access in that cold outreach email. That makes it uh
cold outreach email. That makes it uh
cold outreach email. That makes it uh kind of very low friction for them to
kind of very low friction for them to
kind of very low friction for them to try it out and uh yeah, get started. And
try it out and uh yeah, get started. And
try it out and uh yeah, get started. And are you like mail merge automating this
are you like mail merge automating this
are you like mail merge automating this presumably? So, so that you're not
presumably? So, so that you're not
presumably? So, so that you're not you're not manually typing this out, but
you're not manually typing this out, but
you're not manually typing this out, but you're like BCCing a bunch of people
you're like BCCing a bunch of people
you're like BCCing a bunch of people like what were you doing to make this
like what were you doing to make this
like what were you doing to make this process more efficient? Yeah. So day one
process more efficient? Yeah. So day one
process more efficient? Yeah. So day one was like manual and I that kept up for
was like manual and I that kept up for
was like manual and I that kept up for quite a while like I was just copy
quite a while like I was just copy
quite a while like I was just copy pasting into new new email and Gmail and
pasting into new new email and Gmail and
pasting into new new email and Gmail and just put the thing and you just like
just put the thing and you just like
just put the thing and you just like from your Gmail email address. Yeah. No,
from your Gmail email address. Yeah. No,
from your Gmail email address. Yeah. No, so I I say Gmail it's Google workspace
so I I say Gmail it's Google workspace
so I I say Gmail it's Google workspace for the fire. Yeah. So you had like a
for the fire. Yeah. So you had like a
for the fire. Yeah. So you had like a hell at far.ai kind of thing. Yeah.
hell at far.ai kind of thing. Yeah.
hell at far.ai kind of thing. Yeah. Yeah. Um to email out these um to these
Yeah. Um to email out these um to these
Yeah. Um to email out these um to these people. At some point I did a mail merge
people. At some point I did a mail merge
people. At some point I did a mail merge thing to to automate this a little bit.
thing to to automate this a little bit.
thing to to automate this a little bit. Um, and then eventually I I got this uh
Um, and then eventually I I got this uh
Um, and then eventually I I got this uh tool that I use for email outreach. And
tool that I use for email outreach. And
tool that I use for email outreach. And it's basically this thing where you can
it's basically this thing where you can
it's basically this thing where you can import
import
import a CSV file with like all the all the
a CSV file with like all the all the
a CSV file with like all the all the names and emails and also their license
names and emails and also their license
names and emails and also their license keys which I've generated for each one
keys which I've generated for each one
keys which I've generated for each one of them individually and it goes into
of them individually and it goes into
of them individually and it goes into the template and it sends out the
the template and it sends out the
the template and it sends out the emails. And uh these tools are actually
emails. And uh these tools are actually
emails. And uh these tools are actually quite nice because um they will send out
quite nice because um they will send out
quite nice because um they will send out the first email and if no response in
the first email and if no response in
the first email and if no response in like a week they will do a follow-up
like a week they will do a follow-up
like a week they will do a follow-up email with a template you can define and
email with a template you can define and
email with a template you can define and then a few days later they can follow up
then a few days later they can follow up
then a few days later they can follow up again and then you know after three
again and then you know after three
again and then you know after three emails or whatever you can just call it
emails or whatever you can just call it
emails or whatever you can just call it quits and stop spamming them. Um but uh
quits and stop spamming them. Um but uh
quits and stop spamming them. Um but uh yeah that's that's kind of the process
yeah that's that's kind of the process
yeah that's that's kind of the process uh how it looks like now. And how many
uh how it looks like now. And how many
uh how it looks like now. And how many emails do you estimate you've sent in
emails do you estimate you've sent in
emails do you estimate you've sent in the last two years since starting FA?
the last two years since starting FA?
the last two years since starting FA? Uh oh man, probably in the thousands.
Uh oh man, probably in the thousands.
Uh oh man, probably in the thousands. Yeah, it's it's been a lot of uh lot of
Yeah, it's it's been a lot of uh lot of
Yeah, it's it's been a lot of uh lot of cold cold emailing like so these days
cold cold emailing like so these days
cold cold emailing like so these days like how many emails do you send each
like how many emails do you send each
like how many emails do you send each day or each month? Like what's your what
day or each month? Like what's your what
day or each month? Like what's your what are your numbers? Yeah. And like how
are your numbers? Yeah. And like how
are your numbers? Yeah. And like how many DMs and like just just to give
many DMs and like just just to give
many DMs and like just just to give people a sense of like what it takes?
people a sense of like what it takes?
people a sense of like what it takes? Yeah. So I've actually now hired someone
Yeah. So I've actually now hired someone
Yeah. So I've actually now hired someone to help me with this. So this is
to help me with this. So this is
to help me with this. So this is probably 6 months after launch when I
probably 6 months after launch when I
probably 6 months after launch when I was like I'm spending too much time on
was like I'm spending too much time on
was like I'm spending too much time on this and let's just get a playbook
this and let's just get a playbook
this and let's just get a playbook together of how this can work. I'd read
together of how this can work. I'd read
together of how this can work. I'd read this book called buy back your time um
this book called buy back your time um
this book called buy back your time um by Dan Martell I think which talks about
by Dan Martell I think which talks about
by Dan Martell I think which talks about how can you automate or delegate things
how can you automate or delegate things
how can you automate or delegate things that you are working on when you want to
that you are working on when you want to
that you are working on when you want to be focusing on other things and so I
be focusing on other things and so I
be focusing on other things and so I hired someone to basically go through
hired someone to basically go through
hired someone to basically go through this uh playbook uh I use this thing
this uh playbook uh I use this thing
this uh playbook uh I use this thing called the camcorder method where you
called the camcorder method where you
called the camcorder method where you just like screen record the thing you're
just like screen record the thing you're
just like screen record the thing you're doing it shows you doing the task very
doing it shows you doing the task very
doing it shows you doing the task very clearly and then you just give it to
clearly and then you just give it to
clearly and then you just give it to someone to just follow through it step
someone to just follow through it step
someone to just follow through it step by step. Um, and now this person will do
by step. Um, and now this person will do
by step. Um, and now this person will do the search of new affiliates uh for me
the search of new affiliates uh for me
the search of new affiliates uh for me as well like looking up on YouTube,
as well like looking up on YouTube,
as well like looking up on YouTube, Instagram, Tik Tok uh to find new
Instagram, Tik Tok uh to find new
Instagram, Tik Tok uh to find new affiliates and get their details in our
affiliates and get their details in our
affiliates and get their details in our spreadsheet and generate license keys
spreadsheet and generate license keys
spreadsheet and generate license keys for each of them and then put them in
for each of them and then put them in
for each of them and then put them in this email automation tool. So now we've
this email automation tool. So now we've
this email automation tool. So now we've got this whole process where I'm
got this whole process where I'm
got this whole process where I'm basically not involved in this side of
basically not involved in this side of
basically not involved in this side of the business at all. Now it's all done
the business at all. Now it's all done
the business at all. Now it's all done automated with this email outreach tool
automated with this email outreach tool
automated with this email outreach tool and the assistant who is kind of doing
and the assistant who is kind of doing
and the assistant who is kind of doing the search for new affiliates and
the search for new affiliates and
the search for new affiliates and putting into the outreach tool and then
putting into the outreach tool and then
putting into the outreach tool and then also onboarding them when people give a
also onboarding them when people give a
also onboarding them when people give a positive response. So it's all now
positive response. So it's all now
positive response. So it's all now automated and delegated. Nice. So how
automated and delegated. Nice. So how
automated and delegated. Nice. So how many emails are you sending? How many
many emails are you sending? How many
many emails are you sending? How many messages is this person like? What's the
messages is this person like? What's the
messages is this person like? What's the what's the sense of the numbers? Yeah,
what's the sense of the numbers? Yeah,
what's the sense of the numbers? Yeah, it's uh probably around like 30 30 to 40
it's uh probably around like 30 30 to 40
it's uh probably around like 30 30 to 40 emails a day and then probably 20ish DMs
emails a day and then probably 20ish DMs
emails a day and then probably 20ish DMs on various platforms. So, you're
on various platforms. So, you're
on various platforms. So, you're literally sending like over 10,000
literally sending like over 10,000
literally sending like over 10,000 emails a year and around like 5 to
emails a year and around like 5 to
emails a year and around like 5 to 10,000 DMs to get this in to get more
10,000 DMs to get this in to get more
10,000 DMs to get this in to get more people to know about this thing. Yeah,
people to know about this thing. Yeah,
people to know about this thing. Yeah, exactly. I mean, it's got to be done.
exactly. I mean, it's got to be done.
exactly. I mean, it's got to be done. How else are you going to find users,
How else are you going to find users,
How else are you going to find users, right? Uh, does that did you know that
right? Uh, does that did you know that
right? Uh, does that did you know that this would be the the sort of numbers
this would be the the sort of numbers
this would be the the sort of numbers you would need when you were dreaming
you would need when you were dreaming
you would need when you were dreaming about starting your business? Like how
about starting your business? Like how
about starting your business? Like how how much of this came as a surprise to
how much of this came as a surprise to
how much of this came as a surprise to you? No, obviously not. Like I didn't
you? No, obviously not. Like I didn't
you? No, obviously not. Like I didn't even know this was going to be the
even know this was going to be the
even know this was going to be the channel we're going to use for
channel we're going to use for
channel we're going to use for marketing. Yeah. Uh there are so many
marketing. Yeah. Uh there are so many
marketing. Yeah. Uh there are so many other options like you can just run ads,
other options like you can just run ads,
other options like you can just run ads, you can do depending on your business,
you can do depending on your business,
you can do depending on your business, you can do offline advertising on
you can do offline advertising on
you can do offline advertising on billboards and stuff. So yeah, obviously
billboards and stuff. So yeah, obviously
billboards and stuff. So yeah, obviously I had no idea how many people I'd be
I had no idea how many people I'd be
I had no idea how many people I'd be reaching out to or even that I would be
reaching out to or even that I would be
reaching out to or even that I would be doing this channel of affiliate
doing this channel of affiliate
doing this channel of affiliate marketing. Um, so yeah, I think it
marketing. Um, so yeah, I think it
marketing. Um, so yeah, I think it depends on your business, depends on
depends on your business, depends on
depends on your business, depends on your growth strategy, what you find
your growth strategy, what you find
your growth strategy, what you find works for you. And it's actually not
works for you. And it's actually not
works for you. And it's actually not easy to find a marketing channel that
easy to find a marketing channel that
easy to find a marketing channel that works because since then we've tried
works because since then we've tried
works because since then we've tried other things as well to see what else
other things as well to see what else
other things as well to see what else can work like uh paid ads for example or
can work like uh paid ads for example or
can work like uh paid ads for example or just SEO and uh yeah it's quite
just SEO and uh yeah it's quite
just SEO and uh yeah it's quite difficult to find something that works.
difficult to find something that works.
difficult to find something that works. So you sort of in a way accidentally
So you sort of in a way accidentally
So you sort of in a way accidentally lucked into this random Instagram guy
lucked into this random Instagram guy
lucked into this random Instagram guy talking about your tool on like day one
talking about your tool on like day one
talking about your tool on like day one and then that helped you realize that
and then that helped you realize that
and then that helped you realize that affiliate could be a thing targeting
affiliate could be a thing targeting
affiliate could be a thing targeting like micro and some macro influencers
like micro and some macro influencers
like micro and some macro influencers via calling email outreach. Yeah. And I
via calling email outreach. Yeah. And I
via calling email outreach. Yeah. And I think the way to get to it is if you get
think the way to get to it is if you get
think the way to get to it is if you get those beta users and there seems to be
those beta users and there seems to be
those beta users and there seems to be some traction there of they they they
some traction there of they they they
some traction there of they they they like what you're working on and they
like what you're working on and they
like what you're working on and they tell their friends about it, you can
tell their friends about it, you can
tell their friends about it, you can start interviewing them to ask where do
start interviewing them to ask where do
start interviewing them to ask where do you hear about new products and tools
you hear about new products and tools
you hear about new products and tools cuz we did that as well. Like early on I
cuz we did that as well. Like early on I
cuz we did that as well. Like early on I would speak to some of these users and
would speak to some of these users and
would speak to some of these users and say you know where did you find out
say you know where did you find out
say you know where did you find out about this? Was it through this creator
about this? Was it through this creator
about this? Was it through this creator or you saw it mentioned in this blog
or you saw it mentioned in this blog
or you saw it mentioned in this blog article or something? And that gives us
article or something? And that gives us
article or something? And that gives us a sense for where they are finding tools
a sense for where they are finding tools
a sense for where they are finding tools to use today and where could we then you
to use today and where could we then you
to use today and where could we then you know grow our presence in because these
know grow our presence in because these
know grow our presence in because these people are not coming in through seeing
people are not coming in through seeing
people are not coming in through seeing a billboard out on the streets right uh
a billboard out on the streets right uh
a billboard out on the streets right uh so that doesn't make sense for us to do
so that doesn't make sense for us to do
so that doesn't make sense for us to do and you're not going to know what works
and you're not going to know what works
and you're not going to know what works until either you look into a marketing
until either you look into a marketing
until either you look into a marketing channel or you speak to your users to
channel or you speak to your users to
channel or you speak to your users to find what they are um you know getting
find what they are um you know getting
find what they are um you know getting awareness from. Nice. How long did it
awareness from. Nice. How long did it
awareness from. Nice. How long did it take you to get to $1,000 a month? We
take you to get to $1,000 a month? We
take you to get to $1,000 a month? We had $300 on that first day. Right. So,
had $300 on that first day. Right. So,
had $300 on that first day. Right. So, it was within that week. Oh, so that
it was within that week. Oh, so that
it was within that week. Oh, so that week you got to $1,000 a month. And then
week you got to $1,000 a month. And then
week you got to $1,000 a month. And then how long did it take you to get to the
how long did it take you to get to the
how long did it take you to get to the the coveted 10k a month? The 10k a month
the coveted 10k a month? The 10k a month
the coveted 10k a month? The 10k a month was a couple more months after that.
was a couple more months after that.
was a couple more months after that. Okay. Um yeah, I think we as a we we
Okay. Um yeah, I think we as a we we
Okay. Um yeah, I think we as a we we were having this dinner where I was
were having this dinner where I was
were having this dinner where I was like, "Hey guys, I've reached my goal of
like, "Hey guys, I've reached my goal of
like, "Hey guys, I've reached my goal of 10k a month." Uh it was with you and
10k a month." Uh it was with you and
10k a month." Uh it was with you and Nate and Sam. And uh yeah it so yeah it
Nate and Sam. And uh yeah it so yeah it
Nate and Sam. And uh yeah it so yeah it it was 2 months until getting to the 10k
it was 2 months until getting to the 10k
it was 2 months until getting to the 10k a month which was the target initially
a month which was the target initially
a month which was the target initially right. So 2 months from start to finish
right. So 2 months from start to finish
right. So 2 months from start to finish or was to 2 months after the launch or
or was to 2 months after the launch or
or was to 2 months after the launch or like Yeah. So this is 2 months after
like Yeah. So this is 2 months after
like Yeah. So this is 2 months after launch. So it took you two months to
launch. So it took you two months to
launch. So it took you two months to like build the thing. It was like
like build the thing. It was like
like build the thing. It was like starting in May 2023.
starting in May 2023.
starting in May 2023. It was around September 2023.
It was around September 2023.
It was around September 2023. Okay. So 4 months. Nice. All right. All
Okay. So 4 months. Nice. All right. All
Okay. So 4 months. Nice. All right. All right. So, at this point, 4 months into
right. So, at this point, 4 months into
right. So, at this point, 4 months into the start of the journey, 4 months after
the start of the journey, 4 months after
the start of the journey, 4 months after quitting his job, Sahel has just hit
quitting his job, Sahel has just hit
quitting his job, Sahel has just hit $10,000 a month in monthly recurring
$10,000 a month in monthly recurring
$10,000 a month in monthly recurring revenue. And again, just to address the
revenue. And again, just to address the
revenue. And again, just to address the thing that I know some people are going
thing that I know some people are going
thing that I know some people are going to say that like, oh, it's really unfair
to say that like, oh, it's really unfair
to say that like, oh, it's really unfair that he had Alibabel to partner with.
that he had Alibabel to partner with.
that he had Alibabel to partner with. Like, I had basically nothing to do with
Like, I had basically nothing to do with
Like, I had basically nothing to do with the product going to 10K a month. Yes, I
the product going to 10K a month. Yes, I
the product going to 10K a month. Yes, I tweeted about it and I think I made like
tweeted about it and I think I made like
tweeted about it and I think I made like an Instagram story about it like in the
an Instagram story about it like in the
an Instagram story about it like in the super early days just to recruit that
super early days just to recruit that
super early days just to recruit that initial like 20 or 30 beta users, but
initial like 20 or 30 beta users, but
initial like 20 or 30 beta users, but basically from that point on, for the
basically from that point on, for the
basically from that point on, for the next like 3 months, Sahel is like
next like 3 months, Sahel is like
next like 3 months, Sahel is like grinding away, sending thousands and
grinding away, sending thousands and
grinding away, sending thousands and thousands of like cold DMs and cold
thousands of like cold DMs and cold
thousands of like cold DMs and cold emails and stuff. He's not leaning on
emails and stuff. He's not leaning on
emails and stuff. He's not leaning on the partnership with me. He's not
the partnership with me. He's not
the partnership with me. He's not saying, "Hey, I'll can you make a video
saying, "Hey, I'll can you make a video
saying, "Hey, I'll can you make a video about this? Can you tweet about this or
about this? Can you tweet about this or
about this? Can you tweet about this or any of this sort of stuff?" He's just
any of this sort of stuff?" He's just
any of this sort of stuff?" He's just straight up grinding and hustling to
straight up grinding and hustling to
straight up grinding and hustling to grow the product. And so, the thing that
grow the product. And so, the thing that
grow the product. And so, the thing that I really took away from this was, you
I really took away from this was, you
I really took away from this was, you know, as you could tell from from the
know, as you could tell from from the
know, as you could tell from from the conversation in terms of like just the
conversation in terms of like just the
conversation in terms of like just the sheer number of emails and DMs being
sheer number of emails and DMs being
sheer number of emails and DMs being sent that, wo, that was a lot of work
sent that, wo, that was a lot of work
sent that, wo, that was a lot of work that went into it. It's boring work.
that went into it. It's boring work.
that went into it. It's boring work. It's not sexy work. It's not exciting.
It's not sexy work. It's not exciting.
It's not sexy work. It's not exciting. Like, a developer is always interested
Like, a developer is always interested
Like, a developer is always interested in developing stuff, not sending cold
in developing stuff, not sending cold
in developing stuff, not sending cold emails. But Sahel did the thing that
emails. But Sahel did the thing that
emails. But Sahel did the thing that needed to be done to get the product in
needed to be done to get the product in
needed to be done to get the product in the hands of other influencers and
the hands of other influencers and
the hands of other influencers and affiliate type people and and giving
affiliate type people and and giving
affiliate type people and and giving them free license keys and things like
them free license keys and things like
them free license keys and things like that just to make it super easy for
that just to make it super easy for
that just to make it super easy for other people other than me to share the
other people other than me to share the
other people other than me to share the product with their own followers. And
product with their own followers. And
product with their own followers. And then finally we come to step number 12
then finally we come to step number 12
then finally we come to step number 12 which is continue to scale. And then how
which is continue to scale. And then how
which is continue to scale. And then how has the what's what's the graph of of
has the what's what's the graph of of
has the what's what's the graph of of revenue growth looked like since then?
revenue growth looked like since then?
revenue growth looked like since then? Yeah, it's been like pretty linear
Yeah, it's been like pretty linear
Yeah, it's been like pretty linear growth since then. So that 10k is
growth since then. So that 10k is
growth since then. So that 10k is basically 2 months after. That's 5K a
basically 2 months after. That's 5K a
basically 2 months after. That's 5K a month growth per month and that's been
month growth per month and that's been
month growth per month and that's been pretty much consistent since then. Uh so
pretty much consistent since then. Uh so
pretty much consistent since then. Uh so that's the thing actually it's tricky to
that's the thing actually it's tricky to
that's the thing actually it's tricky to keep the same growth in absolute terms
keep the same growth in absolute terms
keep the same growth in absolute terms because your churn rate comes more and
because your churn rate comes more and
because your churn rate comes more and more into play as you grow. So imagine
more into play as you grow. So imagine
more into play as you grow. So imagine like 5% of users are leaving every month
like 5% of users are leaving every month
like 5% of users are leaving every month uh as would happen for like software
uh as would happen for like software
uh as would happen for like software like subscription as a software as a
like subscription as a software as a
like subscription as a software as a service subscription type businesses. uh
service subscription type businesses. uh
service subscription type businesses. uh there's this concept of a churn rate
there's this concept of a churn rate
there's this concept of a churn rate percentage. Um and as you grow the
percentage. Um and as you grow the
percentage. Um and as you grow the business, the number of people who are
business, the number of people who are
business, the number of people who are leaving increases as well because it's a
leaving increases as well because it's a
leaving increases as well because it's a percentage of your total users. Uh which
percentage of your total users. Uh which
percentage of your total users. Uh which means now you have to get more users to
means now you have to get more users to
means now you have to get more users to fill in that gap. Um so yeah, I I found
fill in that gap. Um so yeah, I I found
fill in that gap. Um so yeah, I I found that over time we've needed to, you
that over time we've needed to, you
that over time we've needed to, you know, try a few different things,
know, try a few different things,
know, try a few different things, experiment with ads or SEO, for example,
experiment with ads or SEO, for example,
experiment with ads or SEO, for example, uh to to get over that. So each month
uh to to get over that. So each month
uh to to get over that. So each month you're making around $5,000 a month more
you're making around $5,000 a month more
you're making around $5,000 a month more than you were the previous month. So
than you were the previous month. So
than you were the previous month. So you're adding $5,000 of monthly
you're adding $5,000 of monthly
you're adding $5,000 of monthly recurring revenue. Yeah. That's
recurring revenue. Yeah. That's
recurring revenue. Yeah. That's absolutely sick, man. That's mental. So
absolutely sick, man. That's mental. So
absolutely sick, man. That's mental. So you're So over time your percentage
you're So over time your percentage
you're So over time your percentage growth rate is actually going down
growth rate is actually going down
growth rate is actually going down because 5K as a percentage of like 90K
because 5K as a percentage of like 90K
because 5K as a percentage of like 90K is like smaller than 5K as a percentage
is like smaller than 5K as a percentage
is like smaller than 5K as a percentage of 10K. Yeah. Yeah. Um but I guess
of 10K. Yeah. Yeah. Um but I guess
of 10K. Yeah. Yeah. Um but I guess that's normal. I think it's normal and
that's normal. I think it's normal and
that's normal. I think it's normal and actually it tends to depending on the
actually it tends to depending on the
actually it tends to depending on the business of course but for this type of
business of course but for this type of
business of course but for this type of thing it does tend to plateau unless you
thing it does tend to plateau unless you
thing it does tend to plateau unless you change something about the business and
change something about the business and
change something about the business and the plateau just comes like
the plateau just comes like
the plateau just comes like mathematically from that churn thing
mathematically from that churn thing
mathematically from that churn thing because at some point the churn
because at some point the churn
because at some point the churn percentage if you assume that's constant
percentage if you assume that's constant
percentage if you assume that's constant the number of users churning is higher
the number of users churning is higher
the number of users churning is higher and higher and at some point it will
and higher and at some point it will
and higher and at some point it will match the number of users coming in and
match the number of users coming in and
match the number of users coming in and at that point you're not growing at all.
at that point you're not growing at all.
at that point you're not growing at all. So it there will be a plateau unless you
So it there will be a plateau unless you
So it there will be a plateau unless you change something fundamental about the
change something fundamental about the
change something fundamental about the business like reducing the churn
business like reducing the churn
business like reducing the churn dramatically or somehow getting more
dramatically or somehow getting more
dramatically or somehow getting more users more cheaply uh trying other
users more cheaply uh trying other
users more cheaply uh trying other marketing channels those kinds of
marketing channels those kinds of
marketing channels those kinds of things. So yeah. Okay. So 4 months into
things. So yeah. Okay. So 4 months into
things. So yeah. Okay. So 4 months into the journey you have the idea in May of
the journey you have the idea in May of
the journey you have the idea in May of 2023 you launch it 2 months later and
2023 you launch it 2 months later and
2023 you launch it 2 months later and you get like $300 on the first day and
you get like $300 on the first day and
you get like $300 on the first day and then 2 months later you've hit your goal
then 2 months later you've hit your goal
then 2 months later you've hit your goal of 10k a month within 4 months basically
of 10k a month within 4 months basically
of 10k a month within 4 months basically of quitting your job if you exclude the
of quitting your job if you exclude the
of quitting your job if you exclude the the one month holiday you took. Um, how
the one month holiday you took. Um, how
the one month holiday you took. Um, how how did it feel to hit your 10K a month
how did it feel to hit your 10K a month
how did it feel to hit your 10K a month goal?
goal?
goal? It was surreal because it's uh this is
It was surreal because it's uh this is
It was surreal because it's uh this is 10K a month, which means it's not just
10K a month, which means it's not just
10K a month, which means it's not just one a one-off thing that I've
one a one-off thing that I've
one a one-off thing that I've accomplished in September 23. It's now
accomplished in September 23. It's now
accomplished in September 23. It's now recurring revenue. There are people
recurring revenue. There are people
recurring revenue. There are people subscribed to this product. And I think
subscribed to this product. And I think
subscribed to this product. And I think that was the moment where I felt that
that was the moment where I felt that
that was the moment where I felt that was the first kind of moment of feeling
was the first kind of moment of feeling
was the first kind of moment of feeling financial freedom because now I've I've
financial freedom because now I've I've
financial freedom because now I've I've hit that theoretical goal. And to be
hit that theoretical goal. And to be
hit that theoretical goal. And to be honest, had I not had that discussion
honest, had I not had that discussion
honest, had I not had that discussion earlier uh with my friends around, you
earlier uh with my friends around, you
earlier uh with my friends around, you know, 10K is the goal. I probably
know, 10K is the goal. I probably
know, 10K is the goal. I probably wouldn't have felt anything, you know,
wouldn't have felt anything, you know,
wouldn't have felt anything, you know, special about that moment. It would just
special about that moment. It would just
special about that moment. It would just have felt like, okay, we're at 10K. The
have felt like, okay, we're at 10K. The
have felt like, okay, we're at 10K. The next month should be 15K. That's the
next month should be 15K. That's the
next month should be 15K. That's the next goal. And then the month after that
next goal. And then the month after that
next goal. And then the month after that should be 20K. And uh I think having
should be 20K. And uh I think having
should be 20K. And uh I think having discussed that 10k mark earlier uh in
discussed that 10k mark earlier uh in
discussed that 10k mark earlier uh in the journey that did feel like a special
the journey that did feel like a special
the journey that did feel like a special milestone of okay now I can sustain
milestone of okay now I can sustain
milestone of okay now I can sustain myself as a lifestyle business kind of
myself as a lifestyle business kind of
myself as a lifestyle business kind of thing and anything beyond that is now
thing and anything beyond that is now
thing and anything beyond that is now just a bonus and then so in these four
just a bonus and then so in these four
just a bonus and then so in these four months is it just you working on this or
months is it just you working on this or
months is it just you working on this or have you hired anyone like what's the
have you hired anyone like what's the
have you hired anyone like what's the what's your costs so actually so
what's your costs so actually so
what's your costs so actually so secondly how much does it cost to run a
secondly how much does it cost to run a
secondly how much does it cost to run a software like this like how much are you
software like this like how much are you
software like this like how much are you paying in like fees to AWS or like AI
paying in like fees to AWS or like AI
paying in like fees to AWS or like AI fees or whatever. Yeah. So for software
fees or whatever. Yeah. So for software
fees or whatever. Yeah. So for software businesses uh unless it's very very
businesses uh unless it's very very
businesses uh unless it's very very intensive on compute like if you're
intensive on compute like if you're
intensive on compute like if you're generating lots of AI images for example
generating lots of AI images for example
generating lots of AI images for example the costs are typically very low for
the costs are typically very low for
the costs are typically very low for software businesses like typically
software businesses like typically
software businesses like typically they'll be 90% profit margin usually
they'll be 90% profit margin usually
they'll be 90% profit margin usually higher than that depending on how you
higher than that depending on how you
higher than that depending on how you know cost uh cost efficient you are. So
know cost uh cost efficient you are. So
know cost uh cost efficient you are. So yeah, the cost to run the business if
yeah, the cost to run the business if
yeah, the cost to run the business if it's at 10K then it's like 1K a month or
it's at 10K then it's like 1K a month or
it's at 10K then it's like 1K a month or less. Nice. So you're basically making
less. Nice. So you're basically making
less. Nice. So you're basically making $9,000 a month of profit at this point
$9,000 a month of profit at this point
$9,000 a month of profit at this point because it's just you. Yeah. Uh so then
because it's just you. Yeah. Uh so then
because it's just you. Yeah. Uh so then how long does it take for like when when
how long does it take for like when when
how long does it take for like when when do you hire your first person and what
do you hire your first person and what
do you hire your first person and what revenue is is that up? Yeah. So the
revenue is is that up? Yeah. So the
revenue is is that up? Yeah. So the first person I hire was six or seven
first person I hire was six or seven
first person I hire was six or seven months after doing the product launch.
months after doing the product launch.
months after doing the product launch. So I had these six seven months where
So I had these six seven months where
So I had these six seven months where I'm the only person who is developing
I'm the only person who is developing
I'm the only person who is developing the product also messaging like I
the product also messaging like I
the product also messaging like I probably couldn't keep up the 50 to 100
probably couldn't keep up the 50 to 100
probably couldn't keep up the 50 to 100 emails for that sustained period. It was
emails for that sustained period. It was
emails for that sustained period. It was probably fewer over time but yeah it was
probably fewer over time but yeah it was
probably fewer over time but yeah it was six or seven months of me just doing it
six or seven months of me just doing it
six or seven months of me just doing it on my own and that's when the kind of
on my own and that's when the kind of
on my own and that's when the kind of reaching out to affiliates thing I was
reaching out to affiliates thing I was
reaching out to affiliates thing I was like I have it down to a tea what needs
like I have it down to a tea what needs
like I have it down to a tea what needs to be done. I know the exact steps and I
to be done. I know the exact steps and I
to be done. I know the exact steps and I can just show this to someone else to to
can just show this to someone else to to
can just show this to someone else to to do it for me. So that's when I hired an
do it for me. So that's when I hired an
do it for me. So that's when I hired an assistant um and just showed her the
assistant um and just showed her the
assistant um and just showed her the playbook and got her executing and uh
playbook and got her executing and uh
playbook and got her executing and uh yeah that part of my business just
yeah that part of my business just
yeah that part of my business just became fully automated at that point.
became fully automated at that point.
became fully automated at that point. Yeah. Okay. So you initially hire an
Yeah. Okay. So you initially hire an
Yeah. Okay. So you initially hire an assistant? Um how roughly how much do
assistant? Um how roughly how much do
assistant? Um how roughly how much do you need to pay for someone to do this
you need to pay for someone to do this
you need to pay for someone to do this sort of thing? Uh depends where in the
sort of thing? Uh depends where in the
sort of thing? Uh depends where in the world you hire. It can be anywhere from
world you hire. It can be anywhere from
world you hire. It can be anywhere from like $300 a month to $3,000 a month or
like $300 a month to $3,000 a month or
like $300 a month to $3,000 a month or $5,000 a month depends on their
$5,000 a month depends on their
$5,000 a month depends on their responsibilities. Yeah. Um if it's
responsibilities. Yeah. Um if it's
responsibilities. Yeah. Um if it's something like very specific like just
something like very specific like just
something like very specific like just follow this playbook and you know I've
follow this playbook and you know I've
follow this playbook and you know I've got it all written down. You just need
got it all written down. You just need
got it all written down. You just need to execute then yeah I would suggest it
to execute then yeah I would suggest it
to execute then yeah I would suggest it could be something like $300 a month or
could be something like $300 a month or
could be something like $300 a month or $500 a month if it's in a low cost of
$500 a month if it's in a low cost of
$500 a month if it's in a low cost of living area. So your assistant where
living area. So your assistant where
living area. So your assistant where where what's what's your setup? So she's
where what's what's your setup? So she's
where what's what's your setup? So she's in Pakistan um which is low cost of
in Pakistan um which is low cost of
in Pakistan um which is low cost of living. So we can kind of give her a
living. So we can kind of give her a
living. So we can kind of give her a good salary for you know for Pakistan.
good salary for you know for Pakistan.
good salary for you know for Pakistan. Yeah. Um and still get a good outcome on
Yeah. Um and still get a good outcome on
Yeah. Um and still get a good outcome on the business. Awesome. Okay cool. So
the business. Awesome. Okay cool. So
the business. Awesome. Okay cool. So like 8 months into the journey you hire
like 8 months into the journey you hire
like 8 months into the journey you hire the assistant and then at this point
the assistant and then at this point
the assistant and then at this point sort of we're now basically like two
sort of we're now basically like two
sort of we're now basically like two years to the day where you came up with
years to the day where you came up with
years to the day where you came up with the idea. Uh what does the team look
the idea. Uh what does the team look
the idea. Uh what does the team look like right now? So at the time Oh sorry
like right now? So at the time Oh sorry
like right now? So at the time Oh sorry you're asking just now. Yeah. Or
you're asking just now. Yeah. Or
you're asking just now. Yeah. Or actually or just how how did it change
actually or just how how did it change
actually or just how how did it change over time or whatever? Cool. Yeah. So uh
over time or whatever? Cool. Yeah. So uh
over time or whatever? Cool. Yeah. So uh shortly after the assistant I hired the
shortly after the assistant I hired the
shortly after the assistant I hired the first developer and this was the first
first developer and this was the first
first developer and this was the first time someone else came into the codebase
time someone else came into the codebase
time someone else came into the codebase and helped me develop
and helped me develop
and helped me develop and actually thinking back on it now I
and actually thinking back on it now I
and actually thinking back on it now I remember when he looked through the
remember when he looked through the
remember when he looked through the codebase and like he's obviously like a
codebase and like he's obviously like a
codebase and like he's obviously like a professional software engineer so he
professional software engineer so he
professional software engineer so he knows how to do things the proper way
knows how to do things the proper way
knows how to do things the proper way and whereas I just kind of duct taped it
and whereas I just kind of duct taped it
and whereas I just kind of duct taped it all together to to just work. I remember
all together to to just work. I remember
all together to to just work. I remember this like DM from him which was like to
this like DM from him which was like to
this like DM from him which was like to be honest su I'm surprised it works
and uh and this is when you're making
and uh and this is when you're making what like like 50k a month or something.
what like like 50k a month or something.
what like like 50k a month or something. We're at probably like 30k a month at
We're at probably like 30k a month at
We're at probably like 30k a month at this point. Yeah. So you you you're
this point. Yeah. So you you you're
this point. Yeah. So you you you're making $30,000 a month like duct taping
making $30,000 a month like duct taping
making $30,000 a month like duct taping random based on like coding that
random based on like coding that
random based on like coding that you learned back in 2008 kind of thing
you learned back in 2008 kind of thing
you learned back in 2008 kind of thing and this professional developer comes in
and this professional developer comes in
and this professional developer comes in and he's like what the hell is going on
and he's like what the hell is going on
and he's like what the hell is going on here? Yeah. He was like, I need to
here? Yeah. He was like, I need to
here? Yeah. He was like, I need to refactor this codebase to make it more,
refactor this codebase to make it more,
refactor this codebase to make it more, you know, like a real codebase. Anyway,
you know, like a real codebase. Anyway,
you know, like a real codebase. Anyway, so that was the first developer. And
so that was the first developer. And
so that was the first developer. And then uh probably 6 months after that, I
then uh probably 6 months after that, I
then uh probably 6 months after that, I added the second developer. Around 6
added the second developer. Around 6
added the second developer. Around 6 months after that, uh we added someone
months after that, uh we added someone
months after that, uh we added someone on growth. Actually hired my wife for
on growth. Actually hired my wife for
on growth. Actually hired my wife for that role. So yeah, she's helping me
that role. So yeah, she's helping me
that role. So yeah, she's helping me with the growth side of uh Fire Cut now.
with the growth side of uh Fire Cut now.
with the growth side of uh Fire Cut now. Nice. I've been seeing her Instagram res
Nice. I've been seeing her Instagram res
Nice. I've been seeing her Instagram res like if you're a video editor, you know,
like if you're a video editor, you know,
like if you're a video editor, you know, that kind of stuff. Um, so now you are
that kind of stuff. Um, so now you are
that kind of stuff. Um, so now you are like what's your life setup at the
like what's your life setup at the
like what's your life setup at the moment? What has this business allowed
moment? What has this business allowed
moment? What has this business allowed you to do? So when I first quit my job,
you to do? So when I first quit my job,
you to do? So when I first quit my job, uh at that point I knew I didn't want to
uh at that point I knew I didn't want to
uh at that point I knew I didn't want to go back to a job after reading the
go back to a job after reading the
go back to a job after reading the millionaire fast lane and I guess four
millionaire fast lane and I guess four
millionaire fast lane and I guess four or 6 months after that when I hit 10K a
or 6 months after that when I hit 10K a
or 6 months after that when I hit 10K a month, that was the point where that
month, that was the point where that
month, that was the point where that felt more like a reality that okay, now
felt more like a reality that okay, now
felt more like a reality that okay, now we're at that point where I think I
we're at that point where I think I
we're at that point where I think I don't need to go back to a job and I
don't need to go back to a job and I
don't need to go back to a job and I have this recurring revenue thingy
have this recurring revenue thingy
have this recurring revenue thingy that's that's going to sustain uh my
that's that's going to sustain uh my
that's that's going to sustain uh my lifestyle. So that was the the point of
lifestyle. So that was the the point of
lifestyle. So that was the the point of financial freedom so to speak and now
financial freedom so to speak and now
financial freedom so to speak and now we're a year and a half on from that and
we're a year and a half on from that and
we're a year and a half on from that and about 6 months ago I wrapped up my flat
about 6 months ago I wrapped up my flat
about 6 months ago I wrapped up my flat in London and completely left off as a
in London and completely left off as a
in London and completely left off as a started nomading. Um so yeah now I'm
started nomading. Um so yeah now I'm
started nomading. Um so yeah now I'm just kind of uh taking this remote work
just kind of uh taking this remote work
just kind of uh taking this remote work all around the world working in a
all around the world working in a
all around the world working in a different country every month kind of
different country every month kind of
different country every month kind of setup. Um I mentioned I like my wife is
setup. Um I mentioned I like my wife is
setup. Um I mentioned I like my wife is working now for the business. So I
working now for the business. So I
working now for the business. So I convinced her to leave her job and and
convinced her to leave her job and and
convinced her to leave her job and and help with fire cut uh about six months
help with fire cut uh about six months
help with fire cut uh about six months ago. And uh yeah it's been quite a
ago. And uh yeah it's been quite a
ago. And uh yeah it's been quite a change like previously it was all very
change like previously it was all very
change like previously it was all very conventional kind of path where we're
conventional kind of path where we're
conventional kind of path where we're working I I'm working on this corporate
working I I'm working on this corporate
working I I'm working on this corporate ladder kind of job where the goal is to
ladder kind of job where the goal is to
ladder kind of job where the goal is to get to a higher level a higher level of
get to a higher level a higher level of
get to a higher level a higher level of of the ladder. Uh but now it's
of the ladder. Uh but now it's
of the ladder. Uh but now it's completely different. We can work from
completely different. We can work from
completely different. We can work from anywhere and just as long as uh you know
anywhere and just as long as uh you know
anywhere and just as long as uh you know the team is supported and delivers on
the team is supported and delivers on
the team is supported and delivers on their individual tasks then the business
their individual tasks then the business
their individual tasks then the business keeps running. Yeah. Nice. That's pretty
keeps running. Yeah. Nice. That's pretty
keeps running. Yeah. Nice. That's pretty sick. What does the team look like at
sick. What does the team look like at
sick. What does the team look like at the moment? So it's a team of five
the moment? So it's a team of five
the moment? So it's a team of five including myself. It's two people on
including myself. It's two people on
including myself. It's two people on development and two people on growth.
development and two people on growth.
development and two people on growth. All right. So at this point we've talked
All right. So at this point we've talked
All right. So at this point we've talked about the 12 steps that got a hell to
about the 12 steps that got a hell to
about the 12 steps that got a hell to the point where he's now doing $90,000 a
the point where he's now doing $90,000 a
the point where he's now doing $90,000 a month in revenue. In the rest of the
month in revenue. In the rest of the
month in revenue. In the rest of the conversation, we kind of riff a little
conversation, we kind of riff a little
conversation, we kind of riff a little bit on advice that we would give people
bit on advice that we would give people
bit on advice that we would give people who who want to start their own
who who want to start their own
who who want to start their own businesses and the pros and cons of
businesses and the pros and cons of
businesses and the pros and cons of Sahal's like financial freedom, digital
Sahal's like financial freedom, digital
Sahal's like financial freedom, digital nomady type lifestyle. If you were to
nomady type lifestyle. If you were to
nomady type lifestyle. If you were to make your strongest case for why someone
make your strongest case for why someone
make your strongest case for why someone should not try and do this, what would
should not try and do this, what would
should not try and do this, what would you say? And by this I mean quit the job
you say? And by this I mean quit the job
you say? And by this I mean quit the job to create business that then allows them
to create business that then allows them
to create business that then allows them to make loads of money. I think if you
to make loads of money. I think if you
to make loads of money. I think if you want stability and like really want a
want stability and like really want a
want stability and like really want a conventional successful life where you
conventional successful life where you
conventional successful life where you get a mortgage and you have a family
get a mortgage and you have a family
get a mortgage and you have a family quite early and you um you know just
quite early and you um you know just
quite early and you um you know just have a highpaying job in a big city like
have a highpaying job in a big city like
have a highpaying job in a big city like London or New York or something then it
London or New York or something then it
London or New York or something then it probably makes sense to just work up the
probably makes sense to just work up the
probably makes sense to just work up the corporate ladder in your job and
corporate ladder in your job and
corporate ladder in your job and especially if you find something that's
especially if you find something that's
especially if you find something that's really inspiring to you that you you're
really inspiring to you that you you're
really inspiring to you that you you're you want to work on then yeah I I think
you want to work on then yeah I I think
you want to work on then yeah I I think that can that can just work and uh like
that can that can just work and uh like
that can that can just work and uh like I always think if I had gone into a um
I always think if I had gone into a um
I always think if I had gone into a um an engineering role instead of
an engineering role instead of
an engineering role instead of management consulting after university
management consulting after university
management consulting after university uh if I was working in Silicon Valley
uh if I was working in Silicon Valley
uh if I was working in Silicon Valley for some of these big companies I would
for some of these big companies I would
for some of these big companies I would probably be less likely to go off and do
probably be less likely to go off and do
probably be less likely to go off and do my own thing because salary would be
my own thing because salary would be
my own thing because salary would be higher of course but also I would be
higher of course but also I would be
higher of course but also I would be working on more interesting problems and
working on more interesting problems and
working on more interesting problems and um yeah, if I'm getting that out of my
um yeah, if I'm getting that out of my
um yeah, if I'm getting that out of my day job, then there's no real drive to
day job, then there's no real drive to
day job, then there's no real drive to to make my my own business and I'm
to make my my own business and I'm
to make my my own business and I'm naturally quite risk averse. So, I think
naturally quite risk averse. So, I think
naturally quite risk averse. So, I think it would have been an even bigger e even
it would have been an even bigger e even
it would have been an even bigger e even bigger leap from that to to make my own
bigger leap from that to to make my own
bigger leap from that to to make my own business. So yeah, I think if you're if
business. So yeah, I think if you're if
business. So yeah, I think if you're if you're happy with your job, if you want
you're happy with your job, if you want
you're happy with your job, if you want to, you know, settle down and you kind
to, you know, settle down and you kind
to, you know, settle down and you kind of know what you want in life, then
of know what you want in life, then
of know what you want in life, then yeah, you don't you don't need to be not
yeah, you don't you don't need to be not
yeah, you don't you don't need to be not everyone needs to be an entrepreneur.
everyone needs to be an entrepreneur.
everyone needs to be an entrepreneur. But I guess I had that, you know, drive
But I guess I had that, you know, drive
But I guess I had that, you know, drive in me from an early stage and I couldn't
in me from an early stage and I couldn't
in me from an early stage and I couldn't make it work for several years before
make it work for several years before
make it work for several years before finally quitting my job. So I think I
finally quitting my job. So I think I
finally quitting my job. So I think I had it building up inside me for a
had it building up inside me for a
had it building up inside me for a while. U so it kind of made sense for me
while. U so it kind of made sense for me
while. U so it kind of made sense for me to go off and do it. What would you say
to go off and do it. What would you say
to go off and do it. What would you say to let's say you're speaking to your
to let's say you're speaking to your
to let's say you're speaking to your former self who has the you've got a
former self who has the you've got a
former self who has the you've got a year of a year of runway and you're
year of a year of runway and you're
year of a year of runway and you're deciding do I take the plunge? Do I like
deciding do I take the plunge? Do I like
deciding do I take the plunge? Do I like quit my job for a year to give this
quit my job for a year to give this
quit my job for a year to give this business thing a go? I don't know what
business thing a go? I don't know what
business thing a go? I don't know what ideas I'm going to pursue. I don't know
ideas I'm going to pursue. I don't know
ideas I'm going to pursue. I don't know what I'm just going to invest in myself
what I'm just going to invest in myself
what I'm just going to invest in myself for a year. What would you say to the
for a year. What would you say to the
for a year. What would you say to the person who's like on the edge of making
person who's like on the edge of making
person who's like on the edge of making that sort of decision? At the end of the
that sort of decision? At the end of the
that sort of decision? At the end of the day, if you think that the worst case is
day, if you think that the worst case is
day, if you think that the worst case is the current situation, then you might as
the current situation, then you might as
the current situation, then you might as well just take a plunge, right? In my
well just take a plunge, right? In my
well just take a plunge, right? In my case, I knew after a few months or a
case, I knew after a few months or a
case, I knew after a few months or a year, if it did not work out, I can just
year, if it did not work out, I can just
year, if it did not work out, I can just go back to a consulting job or like if
go back to a consulting job or like if
go back to a consulting job or like if I'm a doctor or an engineer or
I'm a doctor or an engineer or
I'm a doctor or an engineer or something, then those jobs are still
something, then those jobs are still
something, then those jobs are still going to, you know, they're going to be
going to, you know, they're going to be
going to, you know, they're going to be there. You're you can always go back to
there. You're you can always go back to
there. You're you can always go back to it. I'm already in the worst case. It
it. I'm already in the worst case. It
it. I'm already in the worst case. It can only get better from here. Yeah. I'm
can only get better from here. Yeah. I'm
can only get better from here. Yeah. I'm already at rock bottom in my corporate
already at rock bottom in my corporate
already at rock bottom in my corporate job. Can't get any worse than this.
job. Can't get any worse than this.
job. Can't get any worse than this. Uh yeah, I mean yeah
Uh yeah, I mean yeah
Uh yeah, I mean yeah but uh yeah for for me it was uh there
but uh yeah for for me it was uh there
but uh yeah for for me it was uh there was only an upside and the downside was
was only an upside and the downside was
was only an upside and the downside was yeah I would eat into a year of savings
yeah I would eat into a year of savings
yeah I would eat into a year of savings or maybe I would be a year behind in my
or maybe I would be a year behind in my
or maybe I would be a year behind in my career but I've got a 40 year 50 year
career but I've got a 40 year 50 year
career but I've got a 40 year 50 year career like in the long longterm view it
career like in the long longterm view it
career like in the long longterm view it doesn't really change much that if I' if
doesn't really change much that if I' if
doesn't really change much that if I' if I've taken a year out to to invest in
I've taken a year out to to invest in
I've taken a year out to to invest in myself and to be honest if if things had
myself and to be honest if if things had
myself and to be honest if if things had not worked out I would then be able to
not worked out I would then be able to
not worked out I would then be able to go back and really focus focus on the
go back and really focus focus on the
go back and really focus focus on the corporate job because now I'm like okay
corporate job because now I'm like okay
corporate job because now I'm like okay I did give that thing a try it didn't
I did give that thing a try it didn't
I did give that thing a try it didn't work and actually I felt you know unsafe
work and actually I felt you know unsafe
work and actually I felt you know unsafe in that kind of setup and I would much
in that kind of setup and I would much
in that kind of setup and I would much rather have a stable job then having
rather have a stable job then having
rather have a stable job then having that experience would I think give me
that experience would I think give me
that experience would I think give me more of a drive in my day-to-day job um
more of a drive in my day-to-day job um
more of a drive in my day-to-day job um knowing that or that's intentionally I
knowing that or that's intentionally I
knowing that or that's intentionally I can be intentional about it that is what
can be intentional about it that is what
can be intentional about it that is what I want to do in my day-to-day
I want to do in my day-to-day
I want to do in my day-to-day what are the things that keep you up at
what are the things that keep you up at
what are the things that keep you up at night these days I think as the as the
night these days I think as the as the
night these days I think as the as the business grows those there is kind of
business grows those there is kind of
business grows those there is kind of more and more that I'm responsible for
more and more that I'm responsible for
more and more that I'm responsible for um because now there's a bigger team and
um because now there's a bigger team and
um because now there's a bigger team and obviously I feel responsible for making
obviously I feel responsible for making
obviously I feel responsible for making sure they are having the best learnings
sure they are having the best learnings
sure they are having the best learnings that they have they can have they have a
that they have they can have they have a
that they have they can have they have a stable job at this company uh I have
stable job at this company uh I have
stable job at this company uh I have more users that I'm answerable to and um
more users that I'm answerable to and um
more users that I'm answerable to and um you know there's a bigger business to
you know there's a bigger business to
you know there's a bigger business to make sure it it remains stable and you
make sure it it remains stable and you
make sure it it remains stable and you know there are obviously threats and
know there are obviously threats and
know there are obviously threats and risks to any kind of business. So the
risks to any kind of business. So the
risks to any kind of business. So the the further we go along this journey,
the further we go along this journey,
the further we go along this journey, the more responsibility I feel in a
the more responsibility I feel in a
the more responsibility I feel in a sense. So yeah, I think those kinds of
sense. So yeah, I think those kinds of
sense. So yeah, I think those kinds of things keep me up at night. But to be
things keep me up at night. But to be
things keep me up at night. But to be honest, those are good problems to have.
honest, those are good problems to have.
honest, those are good problems to have. Like I would rather be doing this than
Like I would rather be doing this than
Like I would rather be doing this than solving, you know, consulting cases for
solving, you know, consulting cases for
solving, you know, consulting cases for a living. So
a living. So
a living. So Okay. Uh how hard would it be for a
Okay. Uh how hard would it be for a
Okay. Uh how hard would it be for a competitor to just vibe code an
competitor to just vibe code an
competitor to just vibe code an alternative competitor to fire cut and
alternative competitor to fire cut and
alternative competitor to fire cut and steal your lunch? Yeah, I think uh AI
steal your lunch? Yeah, I think uh AI
steal your lunch? Yeah, I think uh AI has definitely made uh coding and making
has definitely made uh coding and making
has definitely made uh coding and making new apps and stuff like this more
new apps and stuff like this more
new apps and stuff like this more accessible.
accessible.
accessible. Uh but I mean if we talk about my
Uh but I mean if we talk about my
Uh but I mean if we talk about my journey, I had that first like barebones
journey, I had that first like barebones
journey, I had that first like barebones prototype working in a few days that I
prototype working in a few days that I
prototype working in a few days that I showed to your editors. So it was never
showed to your editors. So it was never
showed to your editors. So it was never that far away from like someone who knew
that far away from like someone who knew
that far away from like someone who knew development to be able to make something
development to be able to make something
development to be able to make something of the sort. uh the kind of magic sauce
of the sort. uh the kind of magic sauce
of the sort. uh the kind of magic sauce came from the beta test where people
came from the beta test where people
came from the beta test where people were giving feedback and I was actually
were giving feedback and I was actually
were giving feedback and I was actually making the solutions or solving the
making the solutions or solving the
making the solutions or solving the problems that people were facing and uh
problems that people were facing and uh
problems that people were facing and uh even after launch like up to this day I
even after launch like up to this day I
even after launch like up to this day I we we ship improvements to the product
we we ship improvements to the product
we we ship improvements to the product every week or every couple weeks because
every week or every couple weeks because
every week or every couple weeks because there's always more to be done there are
there's always more to be done there are
there's always more to be done there are more bugs coming up or there are more uh
more bugs coming up or there are more uh
more bugs coming up or there are more uh you know requests from the user because
you know requests from the user because
you know requests from the user because they've seen this new style of captions
they've seen this new style of captions
they've seen this new style of captions on Instagram, they're like, "Oh, I wish
on Instagram, they're like, "Oh, I wish
on Instagram, they're like, "Oh, I wish I could do this in FC cut, so we have to
I could do this in FC cut, so we have to
I could do this in FC cut, so we have to ship a new version of captions, for
ship a new version of captions, for
ship a new version of captions, for example." Um, so yeah, I think the it's
example." Um, so yeah, I think the it's
example." Um, so yeah, I think the it's definitely made things a lot more
definitely made things a lot more
definitely made things a lot more accessible for people. And I encourage
accessible for people. And I encourage
accessible for people. And I encourage anyone who wants to go and use AI to
anyone who wants to go and use AI to
anyone who wants to go and use AI to help them get up the learning curve a
help them get up the learning curve a
help them get up the learning curve a bit more quickly. Don't use that as an
bit more quickly. Don't use that as an
bit more quickly. Don't use that as an excuse to not speak to users and really
excuse to not speak to users and really
excuse to not speak to users and really go about the process of figuring out
go about the process of figuring out
go about the process of figuring out what the problem is and creating
what the problem is and creating
what the problem is and creating solutions to problems that exist rather
solutions to problems that exist rather
solutions to problems that exist rather than just vip coding something for the
than just vip coding something for the
than just vip coding something for the sake of it and then trying to find users
sake of it and then trying to find users
sake of it and then trying to find users later. Why have a team at all? Why not
later. Why have a team at all? Why not
later. Why have a team at all? Why not just hey AI AI is a replacing software
just hey AI AI is a replacing software
just hey AI AI is a replacing software developers. Why why the hell are you
developers. Why why the hell are you
developers. Why why the hell are you paying two software developers? And why
paying two software developers? And why
paying two software developers? And why do you have two growth people? Why not
do you have two growth people? Why not
do you have two growth people? Why not just use Vibe Marketing D?
just use Vibe Marketing D?
just use Vibe Marketing D? The answer is ownership.
The answer is ownership.
The answer is ownership. You can get AI agents and it's only
You can get AI agents and it's only
You can get AI agents and it's only going to improve from here, right? You
going to improve from here, right? You
going to improve from here, right? You can get the you can get chat GPT. They
can get the you can get chat GPT. They
can get the you can get chat GPT. They have they released this codeex thing the
have they released this codeex thing the
have they released this codeex thing the other day or Devon or whatever to help
other day or Devon or whatever to help
other day or Devon or whatever to help you solve u solve problems in your
you solve u solve problems in your
you solve u solve problems in your codebase and it can even like put the
codebase and it can even like put the
codebase and it can even like put the new code in your in your codebase. Uh
new code in your in your codebase. Uh
new code in your in your codebase. Uh but the the answer is ownership like
but the the answer is ownership like
but the the answer is ownership like having someone who is the end
having someone who is the end
having someone who is the end accountable responsible person for the
accountable responsible person for the
accountable responsible person for the codebase and whose duty it is to make
codebase and whose duty it is to make
codebase and whose duty it is to make sure that the bugs are fixed, new
sure that the bugs are fixed, new
sure that the bugs are fixed, new features are shipped and all of that
features are shipped and all of that
features are shipped and all of that stuff. Uh that's such a you know
stuff. Uh that's such a you know
stuff. Uh that's such a you know headache off my of my shoulders, right?
headache off my of my shoulders, right?
headache off my of my shoulders, right? Like I don't have that responsibility
Like I don't have that responsibility
Like I don't have that responsibility anymore. The buck stops with them. They
anymore. The buck stops with them. They
anymore. The buck stops with them. They don't pass it on to me saying oh you did
don't pass it on to me saying oh you did
don't pass it on to me saying oh you did not tell me this or that. uh it's that
not tell me this or that. uh it's that
not tell me this or that. uh it's that person's responsibility. So I think even
person's responsibility. So I think even
person's responsibility. So I think even as AI makes things easier to do that
as AI makes things easier to do that
as AI makes things easier to do that that means that person can do more but I
that means that person can do more but I
that means that person can do more but I don't think that's a reason that they
don't think that's a reason that they
don't think that's a reason that they should not be there in the first place
should not be there in the first place
should not be there in the first place because the real value they're bringing
because the real value they're bringing
because the real value they're bringing is that they're taking ownership for
is that they're taking ownership for
is that they're taking ownership for that work and it means I can focus on
that work and it means I can focus on
that work and it means I can focus on other problems that the business might
other problems that the business might
other problems that the business might face. Uh so yeah, even if these uh even
face. Uh so yeah, even if these uh even
face. Uh so yeah, even if these uh even as these things get more powerful, it it
as these things get more powerful, it it
as these things get more powerful, it it doesn't quite replace the ownership
doesn't quite replace the ownership
doesn't quite replace the ownership ownership aspect of it. Nice. Um and to
ownership aspect of it. Nice. Um and to
ownership aspect of it. Nice. Um and to what extent are you worried that like
what extent are you worried that like
what extent are you worried that like Adobe will just build Final Cut into
Adobe will just build Final Cut into
Adobe will just build Final Cut into Premiere Pro and then all of a sudden
Premiere Pro and then all of a sudden
Premiere Pro and then all of a sudden Adobe's killed your startup. Yeah. So
Adobe's killed your startup. Yeah. So
Adobe's killed your startup. Yeah. So this is quite an important thing for us
this is quite an important thing for us
this is quite an important thing for us because with something like a plug-in,
because with something like a plug-in,
because with something like a plug-in, you have platform risk. And to be
you have platform risk. And to be
you have platform risk. And to be honest, you have that with anything
honest, you have that with anything
honest, you have that with anything you're building unless you're building
you're building unless you're building
you're building unless you're building uh something from, you know, very very
uh something from, you know, very very
uh something from, you know, very very bare bones. Um you have some level of
bare bones. Um you have some level of
bare bones. Um you have some level of platform risk. And in this case, it is
platform risk. And in this case, it is
platform risk. And in this case, it is that we are building on Adobe's
that we are building on Adobe's
that we are building on Adobe's platform. The way we're kind of
platform. The way we're kind of
platform. The way we're kind of addressing it for now is that uh we are
addressing it for now is that uh we are
addressing it for now is that uh we are an Adobe partner. So we are actually
an Adobe partner. So we are actually
an Adobe partner. So we are actually quite you know um uh close with their
quite you know um uh close with their
quite you know um uh close with their product team and we discuss regularly
product team and we discuss regularly
product team and we discuss regularly what things they're working on what
what things they're working on what
what things they're working on what improvements they're making to make sure
improvements they're making to make sure
improvements they're making to make sure we can continue to provide value and I
we can continue to provide value and I
we can continue to provide value and I mean even now like Adobe have introduced
mean even now like Adobe have introduced
mean even now like Adobe have introduced things like uh you can edit by
things like uh you can edit by
things like uh you can edit by transcript and cut out some silences
transcript and cut out some silences
transcript and cut out some silences based on that but it's targeted at 10
based on that but it's targeted at 10
based on that but it's targeted at 10 million users that Premiere Pro has
million users that Premiere Pro has
million users that Premiere Pro has whereas our tool is targeted for a small
whereas our tool is targeted for a small
whereas our tool is targeted for a small proportion of those that are building
proportion of those that are building
proportion of those that are building content for say Instagram reels and the
content for say Instagram reels and the
content for say Instagram reels and the the level of control they want over
the level of control they want over
the level of control they want over these tools. It doesn't make sense for
these tools. It doesn't make sense for
these tools. It doesn't make sense for Adobe to provide that for all 10 million
Adobe to provide that for all 10 million
Adobe to provide that for all 10 million users because now it's like an
users because now it's like an
users because now it's like an additional complicated thing in the in
additional complicated thing in the in
additional complicated thing in the in an already complicated product that you
an already complicated product that you
an already complicated product that you don't want to be adding that much
don't want to be adding that much
don't want to be adding that much flexibility for everyone to use. Um so
flexibility for everyone to use. Um so
flexibility for everyone to use. Um so yeah, I think that's where our use case
yeah, I think that's where our use case
yeah, I think that's where our use case really comes in. we're catering to this
really comes in. we're catering to this
really comes in. we're catering to this niche rather than the 10 million users.
niche rather than the 10 million users.
niche rather than the 10 million users. And uh yeah, that that's basically how
And uh yeah, that that's basically how
And uh yeah, that that's basically how we get over that. How has your life
we get over that. How has your life
we get over that. How has your life changed now that you're rich?
changed now that you're rich?
changed now that you're rich? Would not say I'm rich, bro. I mean,
Would not say I'm rich, bro. I mean,
Would not say I'm rich, bro. I mean, making 90k a month, like in what world
making 90k a month, like in what world
making 90k a month, like in what world is that not rich?
is that not rich?
is that not rich? Um, okay. So, there's definitely an
Um, okay. So, there's definitely an
Um, okay. So, there's definitely an element of financial freedom and
element of financial freedom and
element of financial freedom and flexibility.
flexibility.
flexibility. And the way my life has changed is
And the way my life has changed is
And the way my life has changed is geographical freedom. firstly cuz I can
geographical freedom. firstly cuz I can
geographical freedom. firstly cuz I can work from anywhere and I'm taking the
work from anywhere and I'm taking the
work from anywhere and I'm taking the last I've taken the last 6 months to
last I've taken the last 6 months to
last I've taken the last 6 months to work from different places around the
work from different places around the
work from different places around the world and I could not have imagined
world and I could not have imagined
world and I could not have imagined doing that in my corporate job like
doing that in my corporate job like
doing that in my corporate job like that's that's not really a thing unless
that's that's not really a thing unless
that's that's not really a thing unless you have a job like that's cater for
you have a job like that's cater for
you have a job like that's cater for that remote work kind of thing to be
that remote work kind of thing to be
that remote work kind of thing to be honest I still come from that frugality
honest I still come from that frugality
honest I still come from that frugality savings mindset so I don't think a lot
savings mindset so I don't think a lot
savings mindset so I don't think a lot has changed lifestylewise other than
has changed lifestylewise other than
has changed lifestylewise other than just living in different places
just living in different places
just living in different places um so yeah I'm still kind of very
um so yeah I'm still kind of very
um so yeah I'm still kind of very focused on, you know, savings and that
focused on, you know, savings and that
focused on, you know, savings and that kind of thing. Uh,
kind of thing. Uh,
kind of thing. Uh, and it's quite a risk to let your
and it's quite a risk to let your
and it's quite a risk to let your lifestyle get inflated as a result of
lifestyle get inflated as a result of
lifestyle get inflated as a result of making more income because now you
making more income because now you
making more income because now you become when when your wants turn to
become when when your wants turn to
become when when your wants turn to needs unnecessarily. Then you're never
needs unnecessarily. Then you're never
needs unnecessarily. Then you're never going to reach a point where you're
going to reach a point where you're
going to reach a point where you're happy with what you have. So there needs
happy with what you have. So there needs
happy with what you have. So there needs to be some element of okay, I have
to be some element of okay, I have
to be some element of okay, I have enough and what's important to me.
enough and what's important to me.
enough and what's important to me. Geographical freedom is important to me.
Geographical freedom is important to me.
Geographical freedom is important to me. I'm doing that and you know I'm staying
I'm doing that and you know I'm staying
I'm doing that and you know I'm staying fairly you know in in like nice
fairly you know in in like nice
fairly you know in in like nice apartments where I have a place to work
apartments where I have a place to work
apartments where I have a place to work kind of I have a we work subscription so
kind of I have a we work subscription so
kind of I have a we work subscription so I can go and find a workplace to to work
I can go and find a workplace to to work
I can go and find a workplace to to work wherever I am. Um the sponsor of the
wherever I am. Um the sponsor of the
wherever I am. Um the sponsor of the channel so a little we work love that.
channel so a little we work love that.
channel so a little we work love that. Yeah. Nice. Um what's your monthly burn
Yeah. Nice. Um what's your monthly burn
Yeah. Nice. Um what's your monthly burn rate in terms of like your wife's like
rate in terms of like your wife's like
rate in terms of like your wife's like expenses? How much are you spending each
expenses? How much are you spending each
expenses? How much are you spending each monthish? Uh probably around 5k a month.
monthish? Uh probably around 5k a month.
monthish? Uh probably around 5k a month. Okay. 5k USD. Yeah. Nice. That's very
Okay. 5k USD. Yeah. Nice. That's very
Okay. 5k USD. Yeah. Nice. That's very good. Yeah. So, you're earning 90K and
good. Yeah. So, you're earning 90K and
good. Yeah. So, you're earning 90K and then obviously you're paying for
then obviously you're paying for
then obviously you're paying for salaries and stuff, but like it's
salaries and stuff, but like it's
salaries and stuff, but like it's software and so the margin is still
software and so the margin is still
software and so the margin is still probably quite good. You're only
probably quite good. You're only
probably quite good. You're only spending 5K. So, you you're putting a
spending 5K. So, you you're putting a
spending 5K. So, you you're putting a lot into savings and or investments and
lot into savings and or investments and
lot into savings and or investments and paying tax on them in the UK and stuff,
paying tax on them in the UK and stuff,
paying tax on them in the UK and stuff, right? Yeah. Yeah. I don't need to spend
right? Yeah. Yeah. I don't need to spend
right? Yeah. Yeah. I don't need to spend more to be, you know, satisfied with my
more to be, you know, satisfied with my
more to be, you know, satisfied with my lifestyle. So, I'm happy with with that.
lifestyle. So, I'm happy with with that.
lifestyle. So, I'm happy with with that. Nice. Yeah. So, what's next? What's the
Nice. Yeah. So, what's next? What's the
Nice. Yeah. So, what's next? What's the You you hit your 10K month goal a long
You you hit your 10K month goal a long
You you hit your 10K month goal a long time ago. You're now officially a
time ago. You're now officially a
time ago. You're now officially a millionaire. Congratulations. Like,
millionaire. Congratulations. Like,
millionaire. Congratulations. Like, what's the
what's the
what's the What's next?
What's next?
What's next? Um, I think that initial drive is still
Um, I think that initial drive is still
Um, I think that initial drive is still there of helping users save time or
there of helping users save time or
there of helping users save time or making a tangible
making a tangible
making a tangible um improvement to someone else's life to
um improvement to someone else's life to
um improvement to someone else's life to the point that they are giving you money
the point that they are giving you money
the point that they are giving you money for it. That's a strong validation
for it. That's a strong validation
for it. That's a strong validation point. And I think that's that feedback
point. And I think that's that feedback
point. And I think that's that feedback loop has only strengthened my drive to
loop has only strengthened my drive to
loop has only strengthened my drive to continue continue doing that for people.
continue continue doing that for people.
continue continue doing that for people. So I think the future is basically
So I think the future is basically
So I think the future is basically building on the platform that we have.
building on the platform that we have.
building on the platform that we have. That's the new unfair advantage that we
That's the new unfair advantage that we
That's the new unfair advantage that we have which is we have a platform where
have which is we have a platform where
have which is we have a platform where people are creators and video editors
people are creators and video editors
people are creators and video editors are already coming to our website and
are already coming to our website and
are already coming to our website and using our product. So what else can we
using our product. So what else can we
using our product. So what else can we do to help the same type of users? Can
do to help the same type of users? Can
do to help the same type of users? Can we build more products for them? For
we build more products for them? For
we build more products for them? For example, could we help users who don't
example, could we help users who don't
example, could we help users who don't have Premiere necessarily or edit just
have Premiere necessarily or edit just
have Premiere necessarily or edit just in in their web browser which we're
in in their web browser which we're
in in their web browser which we're building cut shorts for to help you do
building cut shorts for to help you do
building cut shorts for to help you do short form content editing?
short form content editing?
short form content editing? Uh so yeah it's I think the future is
Uh so yeah it's I think the future is
Uh so yeah it's I think the future is just find new ways to to help uh help
just find new ways to to help uh help
just find new ways to to help uh help users and uh yeah like continue continue
users and uh yeah like continue continue
users and uh yeah like continue continue onwards and upwards. Love it. As it
onwards and upwards. Love it. As it
onwards and upwards. Love it. As it relates to growing the business at every
relates to growing the business at every
relates to growing the business at every stage of the journey, but if we would
stage of the journey, but if we would
stage of the journey, but if we would just maybe focus on like the early
just maybe focus on like the early
just maybe focus on like the early stages cuz I imagine most people
stages cuz I imagine most people
stages cuz I imagine most people listening to this are not on a million
listening to this are not on a million
listening to this are not on a million in annual recurring revenue. They're
in annual recurring revenue. They're
in annual recurring revenue. They're probably more at the starting point. But
probably more at the starting point. But
probably more at the starting point. But there's like, yeah, sure, you've come up
there's like, yeah, sure, you've come up
there's like, yeah, sure, you've come up with a business idea. You've got your
with a business idea. You've got your
with a business idea. You've got your beta users, but now there's like a
beta users, but now there's like a
beta users, but now there's like a zillion things you could be doing. You
zillion things you could be doing. You
zillion things you could be doing. You could be starting a YouTube channel
could be starting a YouTube channel
could be starting a YouTube channel about video editing. You could be
about video editing. You could be
about video editing. You could be running ads. You could be doing cold
running ads. You could be doing cold
running ads. You could be doing cold email outreach. You could be running
email outreach. You could be running
email outreach. You could be running billboards in the local uh TV station.
billboards in the local uh TV station.
billboards in the local uh TV station. You could be building features ABCD
You could be building features ABCD
You could be building features ABCD through to Infinity because there's like
through to Infinity because there's like
through to Infinity because there's like a zillion things you could do. You could
a zillion things you could do. You could
a zillion things you could do. You could try and target and build a plugin for
try and target and build a plugin for
try and target and build a plugin for Final Cut. You could build a plugin for
Final Cut. You could build a plugin for
Final Cut. You could build a plugin for Dav Vinci Resolve. You could build a web
Dav Vinci Resolve. You could build a web
Dav Vinci Resolve. You could build a web version of the app. There's there's all
version of the app. There's there's all
version of the app. There's there's all sorts of things you could be doing. How
sorts of things you could be doing. How
sorts of things you could be doing. How do you figure out what you and or your
do you figure out what you and or your
do you figure out what you and or your team should actually work on? Yeah, I
team should actually work on? Yeah, I
team should actually work on? Yeah, I think prioritization is quite an
think prioritization is quite an
think prioritization is quite an important skill to learn early on when
important skill to learn early on when
important skill to learn early on when you have to be resourceful and, you
you have to be resourceful and, you
you have to be resourceful and, you know, frugal with where you spend your
know, frugal with where you spend your
know, frugal with where you spend your time. And I think with Firecut, it kind
time. And I think with Firecut, it kind
time. And I think with Firecut, it kind of came down to there's a kind of
of came down to there's a kind of
of came down to there's a kind of critical urgent category of things that
critical urgent category of things that
critical urgent category of things that just need to be done. like if I've if
just need to be done. like if I've if
just need to be done. like if I've if the latest version of the plug-in has a
the latest version of the plug-in has a
the latest version of the plug-in has a bug that means our most used features
bug that means our most used features
bug that means our most used features cannot work then that comes first before
cannot work then that comes first before
cannot work then that comes first before anything else. Um but then there's this
anything else. Um but then there's this
anything else. Um but then there's this growth category of things where yes I
growth category of things where yes I
growth category of things where yes I could do cold email outreach or I could
could do cold email outreach or I could
could do cold email outreach or I could start running ads or I could experiment
start running ads or I could experiment
start running ads or I could experiment with new marketing channels. Um in that
with new marketing channels. Um in that
with new marketing channels. Um in that category it's uh it's a bit yeah it's a
category it's uh it's a bit yeah it's a
category it's uh it's a bit yeah it's a bit unclear how you should go about it.
bit unclear how you should go about it.
bit unclear how you should go about it. And the book uh that I mentioned
And the book uh that I mentioned
And the book uh that I mentioned earlier, Traction by Gabriel Weineberg,
earlier, Traction by Gabriel Weineberg,
earlier, Traction by Gabriel Weineberg, it's a good systematic approach to
it's a good systematic approach to
it's a good systematic approach to figuring out a marketing channel that
figuring out a marketing channel that
figuring out a marketing channel that works for you. It's got this like
works for you. It's got this like
works for you. It's got this like three-step approach. just like call it
three-step approach. just like call it
three-step approach. just like call it the bullseye method or something where
the bullseye method or something where
the bullseye method or something where on the outside of the you know dart
on the outside of the you know dart
on the outside of the you know dart board you put on all the marketing
board you put on all the marketing
board you put on all the marketing channels you could do and then you
channels you could do and then you
channels you could do and then you figure out which ones are the most
figure out which ones are the most
figure out which ones are the most likely to succeed and then you bring
likely to succeed and then you bring
likely to succeed and then you bring them one ring in inside into the thing
them one ring in inside into the thing
them one ring in inside into the thing and then you run some experiments with
and then you run some experiments with
and then you run some experiments with like a lowcost experiment that you can
like a lowcost experiment that you can
like a lowcost experiment that you can run and then eventually you get
run and then eventually you get
run and then eventually you get something to the bullseye and then you
something to the bullseye and then you
something to the bullseye and then you like bottom out that marketing channel
like bottom out that marketing channel
like bottom out that marketing channel until you cannot get any more growth
until you cannot get any more growth
until you cannot get any more growth from it. So there's this uh there are
from it. So there's this uh there are
from it. So there's this uh there are different ways you could go about it but
different ways you could go about it but
different ways you could go about it but yeah I think some way to prioritize
yeah I think some way to prioritize
yeah I think some way to prioritize where you spend your time on is is going
where you spend your time on is is going
where you spend your time on is is going to be is super important. The other
to be is super important. The other
to be is super important. The other thing is like if you find something that
thing is like if you find something that
thing is like if you find something that works then what worked well for me was
works then what worked well for me was
works then what worked well for me was to delegate it once I had it down to a
to delegate it once I had it down to a
to delegate it once I had it down to a playbook. So, the affiliate channel
playbook. So, the affiliate channel
playbook. So, the affiliate channel thing or affiliate marketing thing was
thing or affiliate marketing thing was
thing or affiliate marketing thing was was working. Um, and I was spending half
was working. Um, and I was spending half
was working. Um, and I was spending half of my day just searching on YouTube for
of my day just searching on YouTube for
of my day just searching on YouTube for Premier Pro editing tips like which
Premier Pro editing tips like which
Premier Pro editing tips like which creators can I reach out to? It's quite
creators can I reach out to? It's quite
creators can I reach out to? It's quite a straightforward thing to do. You can
a straightforward thing to do. You can
a straightforward thing to do. You can just search on various search engines
just search on various search engines
just search on various search engines for different uh keywords. That's how I
for different uh keywords. That's how I
for different uh keywords. That's how I was going about it anyway. Um, why not
was going about it anyway. Um, why not
was going about it anyway. Um, why not just delegate it to someone else so I
just delegate it to someone else so I
just delegate it to someone else so I can focus my time on something new? Uh
can focus my time on something new? Uh
can focus my time on something new? Uh that was my prioritization approach. It
that was my prioritization approach. It
that was my prioritization approach. It was basically a thing of like experiment
was basically a thing of like experiment
was basically a thing of like experiment a bunch, figure out what works, get it
a bunch, figure out what works, get it
a bunch, figure out what works, get it down to a tea, delegate it, rinse and
down to a tea, delegate it, rinse and
down to a tea, delegate it, rinse and repeat. Yeah. And you just sort of doing
repeat. Yeah. And you just sort of doing
repeat. Yeah. And you just sort of doing that on all the growth stuff and then on
that on all the growth stuff and then on
that on all the growth stuff and then on the product stuff, it's like, well,
the product stuff, it's like, well,
the product stuff, it's like, well, you're fixing the bugs, doing adding in
you're fixing the bugs, doing adding in
you're fixing the bugs, doing adding in new requests from users and trying to
new requests from users and trying to
new requests from users and trying to future proof yourself, um remove your
future proof yourself, um remove your
future proof yourself, um remove your platform risk by building a web version
platform risk by building a web version
platform risk by building a web version or whatever. And then slowly expanding
or whatever. And then slowly expanding
or whatever. And then slowly expanding your product offerings at some point to
your product offerings at some point to
your product offerings at some point to thinking like what what do creators like
thinking like what what do creators like
thinking like what what do creators like this that we already have access to?
this that we already have access to?
this that we already have access to? What else are they struggling with? And
What else are they struggling with? And
What else are they struggling with? And there will always be problems that
there will always be problems that
there will always be problems that creators struggle with. So you've you've
creators struggle with. So you've you've
creators struggle with. So you've you've kind of like in a way pigeon holed
kind of like in a way pigeon holed
kind of like in a way pigeon holed yourself into serving this sort of
yourself into serving this sort of
yourself into serving this sort of target avatar, i.e. creators and video
target avatar, i.e. creators and video
target avatar, i.e. creators and video editors, which is quite a good place to
editors, which is quite a good place to
editors, which is quite a good place to be to be honest because it's like fun,
be to be honest because it's like fun,
be to be honest because it's like fun, it's vibe, it's quite creative, it's
it's vibe, it's quite creative, it's
it's vibe, it's quite creative, it's it's it's and they have money. Although
it's it's and they have money. Although
it's it's and they have money. Although they do are they're annoyingly price
they do are they're annoyingly price
they do are they're annoyingly price sensitive, I find u but there's like a
sensitive, I find u but there's like a
sensitive, I find u but there's like a zillion problems that they have and
zillion problems that they have and
zillion problems that they have and they're using that thing to make money.
they're using that thing to make money.
they're using that thing to make money. So if you can prove an ROI of whatever
So if you can prove an ROI of whatever
So if you can prove an ROI of whatever the thing is they're doing, you'll have
the thing is they're doing, you'll have
the thing is they're doing, you'll have an infinitely scalable business.
an infinitely scalable business.
an infinitely scalable business. scalable and an an infinitely long
scalable and an an infinitely long
scalable and an an infinitely long duration business because there's always
duration business because there's always
duration business because there's always problems that this particular target
problems that this particular target
problems that this particular target audience faces and now you know how to
audience faces and now you know how to
audience faces and now you know how to target them because you have them in
target them because you have them in
target them because you have them in your Discord group. Yeah, I think you
your Discord group. Yeah, I think you
your Discord group. Yeah, I think you can kind of bring it down to
can kind of bring it down to
can kind of bring it down to uh what kind of impact will my work
uh what kind of impact will my work
uh what kind of impact will my work have. So silly example, but we could try
have. So silly example, but we could try
have. So silly example, but we could try to reach out to video editors one by one
to reach out to video editors one by one
to reach out to video editors one by one by one to try to sell this product to
by one to try to sell this product to
by one to try to sell this product to them. Or we could try to reach out to
them. Or we could try to reach out to
them. Or we could try to reach out to creators who have YouTube channels and
creators who have YouTube channels and
creators who have YouTube channels and go to them one by one by one. And if the
go to them one by one by one. And if the
go to them one by one by one. And if the creators work out, then each of them
creators work out, then each of them
creators work out, then each of them will have a reach. We'll be able to
will have a reach. We'll be able to
will have a reach. We'll be able to reach thousands of the video video
reach thousands of the video video
reach thousands of the video video editors that we want to sell to. And so
editors that we want to sell to. And so
editors that we want to sell to. And so if that channel succeeds, there's a
if that channel succeeds, there's a
if that channel succeeds, there's a thousandx more benefit to that work than
thousandx more benefit to that work than
thousandx more benefit to that work than reaching out to potential customers one
reaching out to potential customers one
reaching out to potential customers one by one, right? So like it's a contrived
by one, right? So like it's a contrived
by one, right? So like it's a contrived example, but you can often, you know,
example, but you can often, you know,
example, but you can often, you know, pin it down to that like if if the if my
pin it down to that like if if the if my
pin it down to that like if if the if my work has the success that I'm looking
work has the success that I'm looking
work has the success that I'm looking for, then what is the impact of that
for, then what is the impact of that
for, then what is the impact of that success? Is it just getting one more
success? Is it just getting one more
success? Is it just getting one more sale or is it getting a thousand new
sale or is it getting a thousand new
sale or is it getting a thousand new customers due to this video creator
customers due to this video creator
customers due to this video creator talking about it? Nice. Let's say
talking about it? Nice. Let's say
talking about it? Nice. Let's say someone's gotten to this point in the
someone's gotten to this point in the
someone's gotten to this point in the video and they're like, "Man, I'm so
video and they're like, "Man, I'm so
video and they're like, "Man, I'm so inspired. I want to learn to code."
inspired. I want to learn to code."
inspired. I want to learn to code." I'm always telling people learn to code.
I'm always telling people learn to code.
I'm always telling people learn to code. My solution would be just freaking
My solution would be just freaking
My solution would be just freaking Google it and figure out who's the
Google it and figure out who's the
Google it and figure out who's the latest YouTube tutorial because it just
latest YouTube tutorial because it just
latest YouTube tutorial because it just keeps on changing. But like what what's
keeps on changing. But like what what's
keeps on changing. But like what what's your sense of how would you learn to
your sense of how would you learn to
your sense of how would you learn to code if you were starting from scratch
code if you were starting from scratch
code if you were starting from scratch like today? Yeah, I guess everyone has
like today? Yeah, I guess everyone has
like today? Yeah, I guess everyone has their own journey to learning how to
their own journey to learning how to
their own journey to learning how to code. For me, what worked well was
code. For me, what worked well was
code. For me, what worked well was pairing up with people who knew how to
pairing up with people who knew how to
pairing up with people who knew how to code already and doing like a weekend
code already and doing like a weekend
code already and doing like a weekend project with them. Like software
project with them. Like software
project with them. Like software developers, like coders love to do
developers, like coders love to do
developers, like coders love to do hackathons and those kinds of things
hackathons and those kinds of things
hackathons and those kinds of things where you develop a solution to
where you develop a solution to
where you develop a solution to something very quickly. Uh yeah, just
something very quickly. Uh yeah, just
something very quickly. Uh yeah, just see in your network if you have some
see in your network if you have some
see in your network if you have some friends who already do some programming,
friends who already do some programming,
friends who already do some programming, try to do a project with them. You'll
try to do a project with them. You'll
try to do a project with them. You'll probably be the most annoying person on
probably be the most annoying person on
probably be the most annoying person on the team because you don't know how to
the team because you don't know how to
the team because you don't know how to code. And I certainly was uh like asking
code. And I certainly was uh like asking
code. And I certainly was uh like asking more professional uh you know more more
more professional uh you know more more
more professional uh you know more more proficient developers how to develop or
proficient developers how to develop or
proficient developers how to develop or how to code. Uh but yeah for me doing it
how to code. Uh but yeah for me doing it
how to code. Uh but yeah for me doing it as part of a team for a specific project
as part of a team for a specific project
as part of a team for a specific project even if it was a few days long was the
even if it was a few days long was the
even if it was a few days long was the turning point in my journey. And I think
turning point in my journey. And I think
turning point in my journey. And I think more so than teaching you the coding
more so than teaching you the coding
more so than teaching you the coding frameworks it teaches you the impact you
frameworks it teaches you the impact you
frameworks it teaches you the impact you can have with the products you are
can have with the products you are
can have with the products you are building. So if within a few days you're
building. So if within a few days you're
building. So if within a few days you're able to hack together a project with
able to hack together a project with
able to hack together a project with some friends then
some friends then
some friends then that suddenly now opens up a new you
that suddenly now opens up a new you
that suddenly now opens up a new you know category of things you can work on.
know category of things you can work on.
know category of things you can work on. Uh it kind of shows you that you know I
Uh it kind of shows you that you know I
Uh it kind of shows you that you know I could could work uh on this problem for
could could work uh on this problem for
could could work uh on this problem for a few days and I could come up with this
a few days and I could come up with this
a few days and I could come up with this website that solves this problem. And
website that solves this problem. And
website that solves this problem. And what if someone's like but I don't have
what if someone's like but I don't have
what if someone's like but I don't have any friends and or I don't have any
any friends and or I don't have any
any friends and or I don't have any friends who know how to code. What then
friends who know how to code. What then
friends who know how to code. What then say hell? I mean surely there are there
say hell? I mean surely there are there
say hell? I mean surely there are there are loads of coding there there are
are loads of coding there there are
are loads of coding there there are loads of platforms for learning how to
loads of platforms for learning how to
loads of platforms for learning how to code where you can just like go through
code where you can just like go through
code where you can just like go through a few exercises and build some example
a few exercises and build some example
a few exercises and build some example apps like learning by doing is the way
apps like learning by doing is the way
apps like learning by doing is the way to go here for sure cuz uh otherwise you
to go here for sure cuz uh otherwise you
to go here for sure cuz uh otherwise you can just get bogged down in theory. So
can just get bogged down in theory. So
can just get bogged down in theory. So my example of pairing up with people to
my example of pairing up with people to
my example of pairing up with people to come up with a project to to to work on
come up with a project to to to work on
come up with a project to to to work on was one way of doing it. You can do it
was one way of doing it. You can do it
was one way of doing it. You can do it solo as well. just go to some of these
solo as well. just go to some of these
solo as well. just go to some of these learning platforms, do it uh for
learning platforms, do it uh for
learning platforms, do it uh for yourself. And actually, when I'm
yourself. And actually, when I'm
yourself. And actually, when I'm learning new things now in coding, cuz
learning new things now in coding, cuz
learning new things now in coding, cuz we're all always learning, I typically
we're all always learning, I typically
we're all always learning, I typically go to Chad GBT or Claude or something
go to Chad GBT or Claude or something
go to Chad GBT or Claude or something and I'll be like, I want to run this
and I'll be like, I want to run this
and I'll be like, I want to run this loop in my code more efficiently, you
loop in my code more efficiently, you
loop in my code more efficiently, you know, can you tell me why it's slow? How
know, can you tell me why it's slow? How
know, can you tell me why it's slow? How could I make it better? Or if I'm
could I make it better? Or if I'm
could I make it better? Or if I'm learning a new language, then okay, this
learning a new language, then okay, this
learning a new language, then okay, this is how I would do it in Python, which is
is how I would do it in Python, which is
is how I would do it in Python, which is a thing I know, how would it work for
a thing I know, how would it work for
a thing I know, how would it work for JavaScript? I actually did this when
JavaScript? I actually did this when
JavaScript? I actually did this when first starting the plug-in because I was
first starting the plug-in because I was
first starting the plug-in because I was better at Python than JavaScript. I
better at Python than JavaScript. I
better at Python than JavaScript. I wrote the whole thing in Python and then
wrote the whole thing in Python and then
wrote the whole thing in Python and then got GPT for to convert it to JavaScript
got GPT for to convert it to JavaScript
got GPT for to convert it to JavaScript and obviously it doesn't work on the
and obviously it doesn't work on the
and obviously it doesn't work on the first time around but it can explain to
first time around but it can explain to
first time around but it can explain to you and you can talk back and forth with
you and you can talk back and forth with
you and you can talk back and forth with it to understand the ins and outs of it.
it to understand the ins and outs of it.
it to understand the ins and outs of it. Yeah, ins and outs of it. So yeah, I
Yeah, ins and outs of it. So yeah, I
Yeah, ins and outs of it. So yeah, I think just uh
think just uh
think just uh learning by doing is probably the way to
learning by doing is probably the way to
learning by doing is probably the way to learn how to code. Nice. Yeah, I think a
learn how to code. Nice. Yeah, I think a
learn how to code. Nice. Yeah, I think a lot of a lot of times as well people use
lot of a lot of times as well people use
lot of a lot of times as well people use this idea of I don't know how to learn
this idea of I don't know how to learn
this idea of I don't know how to learn to do X as an excuse. And it's like,
to do X as an excuse. And it's like,
to do X as an excuse. And it's like, bro, if if if figuring out how to learn
bro, if if if figuring out how to learn
bro, if if if figuring out how to learn the thing is really the thing holding
the thing is really the thing holding
the thing is really the thing holding you back, you should never try and start
you back, you should never try and start
you back, you should never try and start your own business. It's like, man, just
your own business. It's like, man, just
your own business. It's like, man, just freaking like type it into YouTube how
freaking like type it into YouTube how
freaking like type it into YouTube how to learn to code in 2025. There's
to learn to code in 2025. There's
to learn to code in 2025. There's zillions of tutorials. Type it into
zillions of tutorials. Type it into
zillions of tutorials. Type it into Google, type into freaking chat GPT.
Google, type into freaking chat GPT.
Google, type into freaking chat GPT. It's not it's not that hard to figure
It's not it's not that hard to figure
It's not it's not that hard to figure this out. Like um and I but I feel
this out. Like um and I but I feel
this out. Like um and I but I feel like, oh, I don't I don't yet know how
like, oh, I don't I don't yet know how
like, oh, I don't I don't yet know how to do thing X, therefore I couldn't
to do thing X, therefore I couldn't
to do thing X, therefore I couldn't possibly do thing X. It's like we've got
possibly do thing X. It's like we've got
possibly do thing X. It's like we've got the internet, we've got AI, you've got
the internet, we've got AI, you've got
the internet, we've got AI, you've got like a supercomputer in your
like a supercomputer in your
like a supercomputer in your pocket. It's not that hard, man. Come
pocket. It's not that hard, man. Come
pocket. It's not that hard, man. Come on. Like I think whenever I speak to
on. Like I think whenever I speak to
on. Like I think whenever I speak to friends and you know my own journey,
friends and you know my own journey,
friends and you know my own journey, your journey of building businesses,
your journey of building businesses,
your journey of building businesses, making money, all the stuff is really a
making money, all the stuff is really a
making money, all the stuff is really a case of just taking action and then very
case of just taking action and then very
case of just taking action and then very slowly and iteratively figuring it out
slowly and iteratively figuring it out
slowly and iteratively figuring it out over time. Like there's no way you could
over time. Like there's no way you could
over time. Like there's no way you could have predicted 2 years ago where
have predicted 2 years ago where
have predicted 2 years ago where Firecott would be. There's no way you
Firecott would be. There's no way you
Firecott would be. There's no way you could have predicted that from cold
could have predicted that from cold
could have predicted that from cold emails would be the thing that you'd be
emails would be the thing that you'd be
emails would be the thing that you'd be sending 12,700 emails a year that you're
sending 12,700 emails a year that you're
sending 12,700 emails a year that you're spamming people on Instagram DM 7,000
spamming people on Instagram DM 7,000
spamming people on Instagram DM 7,000 times in a year. There's no way you
times in a year. There's no way you
times in a year. There's no way you could could have predicted any of that.
could could have predicted any of that.
could could have predicted any of that. And if you tried to like lay out the
And if you tried to like lay out the
And if you tried to like lay out the whole map before getting started, you'd
whole map before getting started, you'd
whole map before getting started, you'd still be in a soulless corporate soul
still be in a soulless corporate soul
still be in a soulless corporate soul sucking job. But because you took action
sucking job. But because you took action
sucking job. But because you took action and you allowed yourself to sort of
and you allowed yourself to sort of
and you allowed yourself to sort of imperfectly execute on the thing slowly,
imperfectly execute on the thing slowly,
imperfectly execute on the thing slowly, iteratively over time, that's a thing
iteratively over time, that's a thing
iteratively over time, that's a thing that causes you to end up being insanely
that causes you to end up being insanely
that causes you to end up being insanely rich making like 100k a month. Yeah.
rich making like 100k a month. Yeah.
rich making like 100k a month. Yeah. It's this analysis paralysis kind of
It's this analysis paralysis kind of
It's this analysis paralysis kind of thing, right? Where you don't want to
thing, right? Where you don't want to
thing, right? Where you don't want to get into the okay, how would I do this
get into the okay, how would I do this
get into the okay, how would I do this in the next few months? How would I, you
in the next few months? How would I, you
in the next few months? How would I, you know, plan this out over the next few
know, plan this out over the next few
know, plan this out over the next few years? Just do the thing. Like take the
years? Just do the thing. Like take the
years? Just do the thing. Like take the first step and like hopefully uh if
first step and like hopefully uh if
first step and like hopefully uh if you're at it for even a few days or a
you're at it for even a few days or a
you're at it for even a few days or a few weeks, you will see some kind of
few weeks, you will see some kind of
few weeks, you will see some kind of outcome. And if you don't see a good
outcome. And if you don't see a good
outcome. And if you don't see a good outcome, then just try a different idea
outcome, then just try a different idea
outcome, then just try a different idea or a different project. But yeah, I I
or a different project. But yeah, I I
or a different project. But yeah, I I think you just do need to take that
think you just do need to take that
think you just do need to take that first step. And even if it's just
first step. And even if it's just
first step. And even if it's just reading this book, like I would
reading this book, like I would
reading this book, like I would recommend if you want to start a
recommend if you want to start a
recommend if you want to start a business and you don't know what to do,
business and you don't know what to do,
business and you don't know what to do, just read the millionaire fast lane and
just read the millionaire fast lane and
just read the millionaire fast lane and that's that's your ticket in. So yeah,
that's that's your ticket in. So yeah,
that's that's your ticket in. So yeah, nice. It's a good place to leave it.
nice. It's a good place to leave it.
nice. It's a good place to leave it. Thank you very much. Cool. Thanks for
Thank you very much. Cool. Thanks for
Thank you very much. Cool. Thanks for having me.
having me.
having me. All righty. That has been a very long
All righty. That has been a very long
All righty. That has been a very long video. If you're at this point in the
video. If you're at this point in the
video. If you're at this point in the video, I would love to hear in a comment
video, I would love to hear in a comment
video, I would love to hear in a comment what was the one thing that you most
what was the one thing that you most
what was the one thing that you most took away from this particular video.
took away from this particular video.
took away from this particular video. And if you're interested in hearing
And if you're interested in hearing
And if you're interested in hearing another case study of someone who I know
another case study of someone who I know
another case study of someone who I know who I interviewed here in Hong Kong who
who I interviewed here in Hong Kong who
who I interviewed here in Hong Kong who got to $30,000 a month without building
got to $30,000 a month without building
got to $30,000 a month without building software, but instead doing it through
software, but instead doing it through
software, but instead doing it through content and a high ticket coaching
content and a high ticket coaching
content and a high ticket coaching offer, then you can check out that video
offer, then you can check out that video
offer, then you can check out that video over here. Thank you so much for
over here. Thank you so much for
over here. Thank you so much for watching. Have a lovely day and I'll see
watching. Have a lovely day and I'll see
watching. Have a lovely day and I'll see you in the next video. Bye-bye.
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