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How to Run Facebook Ads for Shopify (FULL Setup & Tutorial)

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Summary

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This guide provides a comprehensive, step-by-step process for setting up Facebook (Meta) advertising for an e-commerce store, focusing on essential configurations like business pages, ad accounts, pixels, and campaign creation for sales optimization.

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before you can start running Facebook

ads there's a couple of things we need

to set up first we need to create a

Facebook business page for our store and

then we need to create a Facebook

business manager account then inside of

that manager account we need to create a

Facebook ad account and then we need to

create a Facebook pixel a Facebook pixel

is simply a piece of code that we're

going to put on our store which is then

going to track all the activity that our

visitors are going to be doing on our

store which is then going to be the data

that we're going to use to optimize our

campaign so we can see exactly what

works and what doesn't work and then

once we have all this set up we can

start creating our campaign and set up

our ads alright so the first thing we

got to do is create our Facebook

business page so log into your Facebook

account and then here on the left side

where it says Pages we want to click here

here

and then we want to click on create a

new page

then we want to give our page a name so

this would just be our store name in my

case perfect paw apparel let's say store

and then we also have to decide on a

category so this would be let's say

clothing then here we can also put in a

description about our page and then

click on create page on the bottom left

and then here we do want to make sure to

fill in as much information as possible

for our Facebook page which will help us

keep our accounts our ad accounts

healthy and not get us banned when we

start running the first ads I'm gonna

skip this part for this video because I

do have a complete tutorial about how to

create your Facebook business page I'm

going to leave a link to this down below

in the description and I'm gonna just

skip through this real quick here and

I'm going to move on to the next step

now we have created our Facebook page

and we also need to create our Facebook

business manager or meta business

manager whatever you want to call it so

let's go to

business.facebook.com and then once

you're here click on create an account

then here we're going to type in our

business name and also an email address

then click on submit

now we are inside of the Facebook

business manager the next step is to

create our Facebook ad account so you

want to come over here to accounts and

then go to ad accounts

and then click on ADD and click on

create a new ad account

we're going to give our ad account a

name choose the currency and then click

on next

then choose my business click on create

and now we have to assign someone who

will manage this ad account in our

example it's just going to be ourselves

so we're going to choose our own

Facebook profile here and then we're

going to just do full control so we're

going to take this box and click on assign

assign

great now we've created our Facebook ads

account the next step is to create a

Facebook pixel and put that pixel on our

Shopify store so that Facebook can track

everything that our customers do on our

store so that they're actually able to

optimize who our ads will be shown to

this is absolutely essential if you want

to make sure you're able to optimize

your ads so let's go to data sources

down here and click on pixels

and then click on ADD

and then here you can change the name of

the pixel if you want to I'm just going

to leave it as it is and click on continue

continue

then let's click on setup pixel now

and then we have a couple of options on

how we can get the pixel on our store

the easiest one if you use Shopify is

just use this first option add code

using a partner integration so we're

going to choose this option and then

here because our store is on Shopify

we're going to choose Shopify

and now Facebook tells us to connect our

Shopify store to Facebook so we're gonna

need to go to our store to our Shopify

store here and start connecting our

Facebook account with Shopify so let's

go to online store and then go to preferences

preferences

and then we're going to scroll down to

where it says Facebook pixel here we're

going to click on set up Facebook

and this will redirect us to the page

where we can add the Facebook sales

channel so let's just click on ADD sales

channel here at the top

and now as we can see here on the left

side we have created a new sales channel

for our store which is Facebook now we

need to go through all these steps to

connect our Facebook account to this

then here we need to connect the

Facebook page that we have created

before so this would be perfect paw

Apparel Store

then click on connect

and then we need to connect a Facebook

business manager account that we have

also created before so I'm just going to

use this one here click on select

then connect

and then here Shopify is asking us how

much data they're allowed to share from

our store with Facebook now I would

recommend to choose maximum here because

that will allow Facebook to optimize

your ads better so I'm choosing maximum

here and then click on Save

and then here we want to connect the

Facebook pixel that we have just created

before which is going to be the source

of all the data from our store so let's

click on connect here

then we have to agree to the terms and

conditions and click on submit for review

review

so now you can see it says your shop is

in review however that is referring to

the shop on Facebook which is not

something we're setting up right now all

we want to do is be able to run ads to

our Shopify store and as you can see

here we are already able to run ads on

Facebook and Instagram because we have

now added the Facebook sales Channel and

installed the pixel

so we can now come back to our Facebook

business manager and move on with the

pixel setup process so we can now check

this box I've completed the setup on

Facebook and then click on next

then here we want to check if our pixel

is actually working so we're going to go

and get the URL of our website so we can

just go to our Shopify store go to

online store click on this icon here and

then just copy the URL from the top of

the browser then go back here to

Facebook and just paste in the URL click

on send test traffic

now sometimes it does take some time

until the pixel is active on your store

so if it doesn't show you that your

pixel is active right away don't worry

just come back in like 30 minutes and

then try again to send some test traffic

and see if the pixel is active and

eventually you should get to this page

where you can see that the pixel is

active then what you want to do is click

on next

then here let's click on finish

and now we want to connect our Facebook

account and also our Facebook ad account

to this pixel so we're going to click on

ADD people here at the top choose our

own Facebook account make sure we have

the full control over this pixel click

on assign

and done and then click on ADD assets

and then choose our Facebook ad account

here click on ADD

and done

and now to make sure our pixel works

properly we also need to verify our

domain so we need to go to Brand safety

here on the bottom left click on domains

then go to add and click on create a new domain

domain

then here we simply put in the domain of

our store and then click on ADD

and now we need to add this meta tag

which is basically just a piece of code

onto our HTML code of our store so all

we need to do is just copy by clicking

on this code right here then go back to

our Shopify store go to online store themes

themes

and then go to actions here click on

edit code

and then we want to go to theme liquid

here on the left side

now this looks quite confusing but just

don't freak out just follow what I'm

doing here all we need to do is just

paste in that code in the header section

so here as you can see the header starts

so we just click here click on enter so

we get a new paragraph then we just

paste in the code just like this and

then we click on Save that's all you

need to do to enter the code onto our

store and now we can go back to Facebook

and check if that actually works by

clicking on verify domain here

and there we go our domain is now

verified now sometimes it does take a

few minutes or even hours until the meta

tag is live and you can verify your

domain for me it only took like a minute

until I was able to um verify this

domain after I paste it in the code but

once you see that page here then you're

basically done verifying the domain

great now this domain has been verified

now another thing we need to do is also

verify our Shopify domain because now we

have verified our main domain that

people will see when they visit our

store now we also need to verify our

Shopify domain because when you go to

your Shopify dashboard go to settings

and then go to domains you can see

there's the domain that you have

assigned to your store the one we have

purchased and then also your Shopify

domain which is this one right here and

Facebook also wants us to verify this

domain so let's just copy this domain as

well then go back to the business

manager and click on domains then you're

gonna go to add domains again click on

create a new domain paste in the Shopify

domain click on ADD and then we just do

the same thing again so just copy the

code here go to our Shopify store so I'm

going to just show you again where it is

so online store or then themes actions

edit code

and then go to theme liquid and then

under the head as you can see here we

just click enter and then just paste in

the code for the second URL as well

click on Save

and then again wait like two minutes and

then we can come back to the business

manager here and click on verify domain

now if you're not able to verify your

Shopify domain for some reason what you

want to do is go to the Shopify

dashboard go to settings and then to

domains then click on your currently

used domain as the primary one for the store

store

and then under domain type you want to

set this domain as redirect so click

here set as redirect

and then once that's done you want to go

back to your business manager click on

verify again and then you should be able

to see this screen right here once

that's verified you can come back to

Shopify and set the other domain as

primary Again by clicking on this button

and now the next step is going to be to

tell Facebook what kind of customer

actions on our website should be tracked

so that we can then use that data to

optimize our ads and to do that we're

going to go to the three lines here all

tools and then go to events manager here

here let's click on manage prioritized events

events

and here we're going to set up our

events for both of these domains so

let's start with the first one here

click on manage events then click on

edit and now we can add up to eight

different events and prioritize them as

well so we need to tell Facebook what is

the most important event that we want to

track on our site so the most important

event would be to it would be a purchase

a conversion on our store so let's first

choose the pixel here that is tracking

all the events which would be this one

that we have already installed and then

we're going to choose the event name so

this would be purchase right here

and then we're going to choose another

event so choose the same pixel and we're

going to use initiate checkout here

and then add another one same pixel this

one is going to be add to cart and then

another event which is going to be view

content right here

so again these are going to be the

events the actions that people do on our

website so that we can use that data to

optimize our campaign the event of a

purchase has the highest priority

because eventually that's our goal to

get people on our store and purchase our

products and then we have initiate

checkout add to cart and view content so

it's basically the customer Journey from

getting to our store to buying something

first somebody views a product and then

they add it to the card then they

initiate checkout and then they purchase

the product so let's click on apply and

save the changes confirm and apply and

then we're gonna do the exact same thing

for the other domain as well so just

manage events edit and then add all the

all the four events based on the

priority here as well as we've just done

before when that's done click on apply

confirm apply

and now we actually want to go and check

if all the events that we have just set

up for this pixel are working on our

store so let's go back to the events

manager and then here we make sure our

current pixel is selected and then we go

to test events then here we just choose

the URL of our store and then click on

open website

and now we are a new visitor on our

website so the Facebook pixel should

already have been triggered so we can

now go back to the events manager and

under test events we can see we have a

new page view so our pixel is in fact

working so now let's go back to the page

again and then maybe click on t-shirts

here and then click on one of the products

products

and now again we go back to the events

manager and see what pixel event has

been firing so we have two page views

and then one content view which

represents somebody looking at one of

our products and now we can also just

click on add to cart here

and now when we go back to the events

manager we can see the the add to cart

event has also been fired so the idea is

to just go through the entire checkout

process and see if all the events are

working now you don't actually need to

go ahead and buy your own product just

to see if the purchase event is working

because you're going to notice on your

store if you get a sale anyway and if

you don't see it on Facebook then you

know that the purchase event is not

working okay so hopefully you were able

to follow along here I know doing all

this for the first time can seem quite

of confusing however once this is all

set up we can now finally create our

first Facebook ads campaign let's get

started so inside of the Facebook

business manager to create our first

campaign we're gonna go to all tools and

then to the ads manager the Facebook ads

manager is where we're gonna create and

manage all of our Facebook ad campaigns

now before we go ahead and create our

first Facebook ad campaign we're going

to first go to account overview here on

the left side and make sure we have

completed all the steps so we can run

ads so the first thing we need to do

here is just to confirm the Facebook

page that we want to use to run our ads

with because with every ad it's going to

show our Facebook page as uh the company

that is running that specific ad so

we're going to confirm the page here

this is the one that we've created

before in the video and then we also

need to add a payment method because

obviously we are running paid ads so

obviously Facebook wants to get paid for

showing our ads so let's click on ADD

payment method and when that's done we

are ready to create our first campaign

so let's go back to our campaigns here

and then click on create on the top left

to start our campaign the first thing we

have to set in our campaign is the

campaign objective and because we are an

e-commerce store and we want to sell

products online we're going to choose

sales right here so that is going to be

our objective to get sales on our store

then let's click on continue

here we have to give our campaign a name

so I'm just going to name this pod store one

one

and that's all we want to do for the

campaign level for now we can now move

on to the first ad set so you can either

click on next at the bottom right or you

can just directly click on new sales ad

set here and we're going to name the ad

set after the interest that we want to

Target with the ads in this specific ad

set but as we haven't chosen the

interest yet to Target we're just going

to leave the name as it is for now and

later on we're going to come back and

change the name so let's move on to

conversions here we're just going to

leave it at website because we want to

get conversions on our website and then

because I only have one pixel the pixel

is already here but if you have multiple

pixels then you make sure to choose your

correct pixel here the pixel that is on

your Shopify store and then for

conversion event we're going to choose

purchase because we want to optimize our

ads for purchase if you want people to

buy our products on our store so we want

to set purchase as a conversion event

then let's move on to budget and

schedule I'm going to set the budget to

ten dollars per day and then change the

start date to midnight the next day so

I'm gonna just do 12 p.m I'm not going

to set an end date because we are

monitoring our ads every single day and

we're going to kill our ads anyway if

they don't work so I'm not going to set

an end date for this ad set let's move

on to audience here we're going to start

by narrowing down the location that our

ads should show up in so by default it

is set to your own country I want to

change this so I'm just going to delete

it here and then here we can simply type

in the country that we want to Target

with our ads so let's say we want to

Target the United States I would just

simply type in USA and then choose that

Target country you can also add more

countries and locations if you want to

I'm just going to stick with the US for

now then we can move on to age now this

really depends ends on the niche you are

trying to Target here the niche of your

store so if you have a niche where

there's probably more an older

demographic then you want to change the

age accordingly here I usually just

change this to 21 because people who are

a bit older they have more disposable

income that they can actually spend on

products then we can also have a change

to genders I'm just going to leave it at

all genders for now and now we get to

the most important part of this ad setup

which is the detailed targeting so with

the detail targeting we are able to

narrow down the audience that might be

interested in the products that we want

to sell so for example here I'm

advertising a store that sells apparel

for dog lovers so I would just type in

something like dog and then see if

there's an interest for that specific

keyword and as we can see there's dogs

animals which is perfect and this

interest has around about 5 500 million

people inside of that audience so

there's definitely enough room to scale

if I can see that the ads work well with

this specific interest so I'm going to

choose dogs right here and we're just

going to test one interest at a time so

I'm not going to add anything more here

under detailed targeting so now we can

actually scroll up to the ad set name

and then change the name to the interest

that we have just decided to go with so

dogs animals

and then we can scroll back down and

move on with the settings for languages

here because my store is in English I'm

just gonna choose English here if you

are selling obviously in Spain for

example then you want to choose Spanish

then placements we're going to keep this

at Advantage Plus placements that's

everything we're going to do for the ad

set now let's move on to the ad

so here is where we're going to create

the ad that people are going to see so

the first thing is going to be the ad

name I'm just going to name this ad

number one and then we're going to

choose the Facebook page that this ad

will be from so this is just going to be

the one that we have created before here

then we're going to go to add setup Now

by default it has selected catalog if

you choose catalog it will just take

products from your store and then show

them to Facebook users what I want to do

here is just create my own ad creative

when people say creative in advertising

what they just mean is the media that

people see in the ad so this could this

could be a video or this could be an

image so I'm going to do manual upload

here and then upload my own creative and

to keep things as simple as possible

we're just going to use a single image

ad so no video no Carousel post just a

single image and now I'm going to

quickly show you how to easily create a

professional Facebook ad using canva so

let's head over to canva.com again I'm

going to leave the link Down Below in

the description for this tool so log

into your canva account and then let's

click on create a design at the top

right let's do a custom size and make

this a thousand times a thousand pixels

so it's going to be a square Dimension

and let's click on create new design and

then what I like to do is just check out

all the templates that canva already has

about exactly what I'm going to create

so let's say I want to advertise the

hoodie on my store with this Facebook ad

that I would just type in hoodie and

then add or Facebook ad even

and then see what kind of templates come

up so here I have a whole library of

different templates that I can use for

this ad and pretty much all of them look

quite professional there's also video

templates so you can also create videos

ads with canva so let's just take this

first one kind of as a starting point to

create our ad then I'm just going to

delete all the elements that I don't

want to have in my ad so I'm just going

to leave a delete the text here delete

this one as well delete that and

obviously also delete these products here

here

and then I'm also going to delete the

banner here and I'm going to keep the

text and then I'm going to put my

product here in the center of the ad and

now to get an image of my product I'm

going to Simply go to my Shopify store

actually visit my store here under

online store preview and then I'm going

to go to the product that I want to

advertise so it's going to be this

hoodie right here I'm just going to go

to the product page then I'm going to

click on the image and then I'm just

going to save this image right here so

I'm just going to right click and then

click on save image and then just save

this image to the desktop then I'm going

to go back to canva and then just drag

in the image that I've just downloaded

into the canvas and now as you can see

we still have the white background the

cool thing about canva is they do have a

tool that can automatically remove the

background all we need to do is click on

edit image here and then go to

background remover

and that will automatically remove the

background of this image what I also

like to do is go back to the image click

on edit image and then go to shadows and

add a drop shadow just like this and

then I'm also going to change the text

to our offer the current offer that I'm

going to be advertising is just that

this item will be 50 off so I'm going to

type in 50 off

and then I'm going to change the second

text to today only make sure everything

is centered and then I'm also going to

add a background to this text here so

let's go to effects then go to

background and then change the color

here to the same color as the hoodie so

let's just pick any color here

like this and then maybe I think this

text isn't really readable as nicely as

this one so let's just also go to

um effects here and then just change the

style of this text so we can just play

around with it here so maybe let's just

take this one and there we go this is

going to be the ad that I'm going to

test with this campaign so let's go and

download the image by going to share and

then download and click on download now

let's go back to the Facebook ads

manager then let's scroll down to add

creative and add our image by clicking

on ADD media add image

and then I'm just going to drag in the

image that we have just downloaded from

canva click on next then again next

for this ad I'm going to deselect allow

enhancements and click on done

now let's also turn on the add preview

so we can see exactly how our ad looks

like as we are working on our ad

then let's move on to primary text this

is going to be what's displayed above

our creative so here I would just enter

something that is relatable to the

customer and also maybe add some call to

action so I'm just going to put in Do

You Love Dogs share your love with dogs

with everyone you meet in this hoodie

and then we're going to add also a

headline this I would just add your your

brand name or your store name so this

would be perfect paw apparel

uh for this example and then for the

description we're just going to add our

offer now with offers you could you can

get very creative so here you can see

the offer is just 50 off only today so

kind of a sale offer what you can also

do is buy one get one free or buy one

get the second one for 50 off you can

get very very creative and um the offer

is really something that is a big factor

in terms of how a good conversion rate

is going to be with your ad so I'm just

going to type in 50 off uh only today

I'm adding the only today to also add a

sense of urgency when people see this ad

which should also improve my conversion

rates then we're going to move on to

call to action this is going to be

what's displayed on the button on the ad

so we're going to change this from learn

more to shop now which is right here

because this is the button that makes

the most sense for this ad ad and then

we're going to move on to destination so

here we want to just put the product

page for this specific product that

we're advertising here to get the URL of

our product page we're going to go to

our Shopify store go to products and

then look for the product that we are

advertising in this case this would be

the dog life hoodie we just click on the

product page and then we're going to

scroll all the way down and then we can

see the URL right here so I'm just going

to copy the URL here copy go back to

Facebook and then paste in the URL in

this field and we can check the landing

page by clicking on preview URL and then

we can see exactly what the landing page

is going to be now here as you can see

the price is 59 for this product and we

don't see anything that says 50 off also

in the header it doesn't say 50 off so

what I would do here is to make sure

everything is congruent with the ad I

would actually go to my Shopify store

and then I want to add a compare price

to this product so it will actually

display a 50 sale so I'm going to go to

edit open bulk editor and then here we

can see the price of this hoodie so here

we just have to add the compare price as

well so this would be 119 and then just

copy this for all the other prices as

well and now when we go back and check

out the product page we should be able

to see the sale here right here and we

can see the previous price and the

actual price right now what we can also

do is add the banner here at the top so

we would just go to Shopify again go to

the dashboard then go to online store

themes click on customize and then we

just click on the header here and we can

change the text to 50 off only today

just like that and now we have also the

sale announcement here at the top of our

page great so now we have created our

first Facebook ad what we can do now is

create more ads Within in this ad set

that is targeting dog animals all we

would have to do here is go to the three

dots go to duplicate and then we can

tell Facebook how many times we want to

duplicate this ad so let's just say we

want to duplicate it once then go to

duplicate and then here we can change

the creative so we can create another

image we can create a video we can also

do a carousel ad so the more ads that

you're going to be testing for your

products the higher the chances that

you're going to actually find an ad that

will perform the best and actually make

you the most money but for now I'm just

going to keep it simple and just stick

with this image ad so I'm going to

delete this other AD again and then the

next thing that I want to do is I also

want to Target some other interests

because the goal is to find the

interests that are the most profitable

for this product so what I would do is

just copy the ad set so I'll just go to

the three dots here click on duplicate

and then we duplicated let's say five

times click on duplicate and now the

only thing that we want to change for

the new ad sets that we have created is

the detail targeting so the interest

that we are targeting so let's click on

the first one here scroll down to a

detailed targeting and then here we can

just again type in any keyword related

to our product or our Niche that we are

targeting so let's again just go with

dog or we can just click on suggestions

and then it will just give you

suggestions based on the first interest

that we have been targeting here with

the first ad set so let's scroll down

and maybe let's also try and Target

puppies this would also be an interest

that definitely is related to the

products on that store then we also want

to delete the the original interest here

so we only targeted one interest at a

time and now we also want to change the

name so we know exactly what interest

that ad set is targeting so we're gonna

scroll up again and then change the the

name to to puppies

and then we're going to do the same

thing with the next ad set and so on

until you have different interests for

all the different ad sets and that's all

we're going to do for our first campaign

so let's click on publish at the bottom right

right

in our ads manager we can now see all

the details about our campaign that we

have just set up so under the campaigns

tab we can see this is our campaign that

we have set up we can also click on the

campaign then it will automatically

switch from the campaigns tab to the ad

sets Tab and then we can see all the

different ad sets each ad set targeting

a different interest and then when we

click on each of these ad sets we go to

the ad so this would be the third tab

here in the ads manager and as you can

see here we can turn off each ad we can

turn off a single ad set and so on but

in order for us to know which ad sets to

turn off or to scale we need to set up

our columns here at the top so we can

actually see all the data that we need

to see to be able to make decisions so

to set up our columns correctly we're

going to go to columns and then click on

customize columns

so I've just quickly set up my columns

just like this the way you can see here

on the right side now I'm just going to

scroll through it slowly so I can just

to find the right metrics you can just

type in for example row as right here

and then you're going to find all the

the right metrics to put in the columns

once you've set up the columns just like

this we're going to go to save as preset

here on the bottom give it a name so

let's say default and then click on apply

apply

now let's quickly go through each of the

columns to make sure we understand what

everything means let's start with

results so that's basically what we have

set as a result for this campaign which

is sales so how many sales has this ad

set made then we have reach and

Impressions this basically shows us how

many people have seen this ad in the

news feed then cost per result is how

much money we have spent to get one sale

then we have CPM which stands for cost

per mil this is how much it costs us to

get our ad in front of a thousand people

so a thousand Impressions then we have

unique CTR which stands for

click-through rate so if you have 100

Impressions and we have let's say two

clicks from those one 200 100

Impressions then we have a two percent

click-through rate so the the clicks

divided by the number of Impressions

then we have cost per unique link click

so how much are we paying for every

single click how many clicks have we

gotten so unique link clicks the content

views how many people have actually seen

our product page then we have add two

cards how many people have added the

product to the cart initiated checkouts

how many people have clicked on checkout

and then purchases how many people have

actually bought the product and went

through uh with the the funnel basically

then for add to cart checkout and

purchases we also have the cost so cost

per add to Cart cost per initiated

checkout and cost per purchase shows us

how much we are paying on average for a

single add to cart action initiative

checkout action or purchase and then at

the end we have purchase rowas rowa

stands for return on ad spend so if you

have a row as of let's say two then for

every hundred dollars we spend on ads we

get 200 back so now how do we actually

read the data that we'll be getting here

for these columns and how do we make

decisions based on the data that we see

let me just give you a couple of the

basics so let's start with you unique

CTR and CPC so click-through rate and

cost per link click if you get a very

low CTR let's say around one percent and

a very high cost per click that usually

means that there's not that much demand

for the product that you're advertising

so it could also be your creative so you

can try and

um and try and advertise some some other

creatives about the same product but a

lot of the time it's time to move on to

another product because obviously people

are not responding to the product that

you're advertising now if you do get a

decent click-through rate and cost per

unique link click and we get a lot of

content views so people go to our

product page but we don't all get a lot

of add to cards that usually means that

we have to change something on our

landing page because obviously people

are visiting our landing page because

they are interested in what we are

advertising but then they decide to not

follow through with adding the product

to the card and and do the purchase so

we have to change up our off offer so

this could be the price this could be

maybe a creative way on how to price

your products like giving bundle offers

giving buy one get one free and all and

all that

um kind of stuff so you have to

experience with your landing page and

also sometimes you have to just up the

quality add some more Trust on your

landing page like maybe give a money

back guarantee and just experiment with

those uh things and then if we do get a

lot of add to cards but we don't get any

checkouts or purchases that means a lot

of the time that people are interested

they add the product to the card so they

want to buy it but then at the checkout

they decide to not follow through with

the purchase so what that could mean is

that maybe the shipping cost is too high

that they weren't expecting or maybe

something is off in your funnel

sometimes even your funnel doesn't work

so something is there's an error or

something on your checkout page so you

want to go back to your store and make

sure everything works perfectly and

maybe also play around with the shipping

price maybe also offer free shipping to

to see if then people are willing to buy

your product now let's say we've been

running our ads for a day or two and now

we have some data in our account that we

can work with and optimize our ads what

we would do here is just look at what ad

set is performing the best here in this

campaign so let's say for the top one

the golden retriever ad set we have some

a good CTR we have some add to cards and

maybe even some purchases and let's say

the other three here at the bottom are

performing very poorly what we would do

here is just turn these ad sets off and

then we're going to use the other assets

that are performing well kind of as a

basis to find more interest groups so

what we would do here let's say this is

the best performing ad set is click on

duplicate and then we just let's say we

do three more ad sets click on duplicate here

here

and then what we're going to do is we're

going to click on each of the new ad

sets scroll down to where it says detail

targeting and then we're going to click

on suggestions and find more

um more interest that are related to the

interest that is already working well so

let's say golden retrievers is working

well then obviously uh dog races so dog

types are working quite well for this

campaign so what we would do here is

just try different dog breeds so let's

try German Shepherd here and then for

the next one we're gonna go with

um let's say French Bulldog and again

you just want to go with one interest at

a time so I'm going to delete the golden

retriever here and then for the third

one we're gonna go with let's say

Rottweiler again delete the golden

retriever and then we just want to keep

doing that so turn off all the ad sets

with the interest that are not working

well and find new interests with the ad

sets that are already working well I

hope this video was helpful to you if it

was make sure to smash the like button

down below and subscribe to the channel

if you want to see more in-depth

tutorials just like this one I wish you

all the best with your new print on

demand store and I'll see you in the

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คำบรรยาย YouTube:How to Run Facebook Ads for Shopify (FULL Setup & Tutorial)

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How to Run Facebook Ads for Shopify (FULL Setup & Tutorial)