0:02 Will editing your videos less make you
0:04 more money? I believe the answer is yes.
0:05 So, in this video, I'm going to show you
0:07 the new way to edit videos so that they
0:10 pass on maximum value and impact your
0:12 viewers whilst growing your business in
0:13 return. And you're going to like it
0:15 because it's actually less work and it's
0:17 way easier to outsource, too. Now, to
0:19 start, you need to understand just how
0:21 big a shift in the editing space that I
0:23 am seeing, especially for businesses.
0:25 So, you're not putting viewers off with
0:27 the wrong outdated style. So, the old
0:29 way was this. You want to use stock
0:31 footage, advanced animation, tons of
0:33 B-roll, lots of cuts, music, sound
0:35 effects, templates, zooms, as much flip
0:37 motion as possible. Basically, you just
0:39 want to add a ton to your video to
0:41 enhance the visual experience. But Greg
0:43 and I, who's my editor, have been
0:46 testing this for over 12 months. And we
0:48 tried lots of different things. But when
0:50 we cut out all of that stuff and came up
0:51 with a new style that you're watching
0:53 right now that's very simple, I got more
0:55 comments, more leads, more sales, and
0:56 conversions. It was just all in all
0:58 better for my business. It was also
0:59 faster to make content, too. There was
1:01 hardly any feedback rounds. It's a game
1:03 changer. So, it's all we're doing now.
1:05 So, now I'm going to show you my editing
1:06 system. There's only five steps to it.
1:08 It's easy. So, step one is this. You
1:10 just take your footage, your A-roll, as
1:12 I call it, and you load it into your
1:14 editing timeline like this. Then, you
1:16 just chop out all the mistakes and the
1:17 pauses and the stumbles and that bit
1:18 where you had an existential crisis cuz
1:20 you messed up for the 15th time. That's
1:22 it. Just get rid of the mistake. Then
1:24 step two, what this will do is it will
1:26 stop your viewers getting bored and help
1:28 you get more consistent leads because
1:30 it's going to stop them from going get
1:33 to the point which wrecks your trust
1:34 with viewers if that happens. So, let me
1:36 show you exactly how to fix that. Okay,
1:37 so here's an example with the problem.
1:39 Let's see if you can spot the mistake.
1:40 Okay, step three is going to enable you
1:42 to get so shredded you're grating cheese
1:44 on your six-pack without getting injured
1:47 ever. March 2023, I'm at home sipping a
1:49 cup of tea. I felt a sharp pain in my
1:50 side for the fourth time in month and it
1:52 was way worse than usual now. Because of
1:54 this, I can't train. I'm losing gains
1:55 and I can't understand. I've been doing
1:57 everything right. What happened? Then on
1:59 Thursday, I'm talking to mom. She
2:01 mentioned that when she hit 40, she
2:03 started getting all stiff and sore and
2:04 was more injuryprone. And that's when it
2:06 hit me. I've been treating my body like
2:09 I'm 12. No warm-ups, no prep. So, if you
2:12 want to stay shredded past 40, you got
2:14 to warm up or you'll spend more time in
2:16 bed than working on those chiseled dough
2:19 blanks. weird. All right, so let's just
2:20 have a look at the script there. And I'm
2:23 going to ask myself, what can I remove
2:25 so I get to the point faster? So often
2:27 what happens when people do storytelling
2:28 is they think they're writing a novel
2:31 that requires like tons of details. But
2:33 in YouTube, we don't need that. So we're
2:34 going to get this line and this line
2:36 gone. They add nothing. I mean, who
2:37 cares that we were drinking a cup of
2:39 tea? So in this stage of editing, your
2:41 only job is this. Cut every single line
2:43 that doesn't impact the rest of the
2:45 video and you'll keep your credibility
2:47 and your value high without making
2:49 viewers feel like you're waffling. She
2:51 moves us on to step three. Now, we have
2:53 to be careful here because I literally
2:55 used to teach people to do this, but now
2:57 I think it wrecks a business's video.
2:58 And it's all about this. You see what I
3:00 just did there? That little jump, it
3:02 kind of gives you a feeling of a second
3:03 camera angle. But here's the thing. You
3:05 don't need to do this consistently to
3:07 like retention hack your video. In fact,
3:09 you don't need to do it at all. I use it
3:11 sparingly now and only when it helps me
3:14 land a point or dial up the impact. So,
3:16 one way would be like this. I'll jump in
3:19 right after a sentence ends. You see how
3:21 that adds a bit of punch and it draws
3:23 attention without being annoying. But,
3:24 it's really only useful when you do it
3:27 to give more emphasis to a point. So,
3:29 you have to ban your editors from just
3:31 jumping around at all costs cuz this is
3:33 going to wreck your ethos. And never
3:35 ever let them jump in midwork like I
3:37 just did then. It's jarring. It's messy
3:39 and it pulls viewers out. It makes you
3:40 look bad. It wrecks your credibility. It
3:42 feels like a glitch. So, only do it when
3:44 the sentence come to a natural stop like
3:46 that. See the difference? Now, I've also
3:50 cut back on jump cuts about 1000 times.
3:53 But, if you're unsure how to use a jump
3:55 cut, just don't use it. Just cut on the
3:57 same width like this. There's nothing
3:58 wrong with just staying wide, especially
4:00 when I show you the next steps because
4:02 it will complement it. So, step four.
4:04 It's basically 80% of my edits now. And
4:06 I think it's made a massive impact on my
4:08 business, too, because it makes the
4:10 information I deliver just so much
4:12 easier to digest. And it's because I
4:15 just use this text. Now, to make this
4:17 really simple and fast, working with
4:20 Greg, all we did was just agree three
4:23 very simple text styles to use and we
4:25 never deviate from them. Because if
4:26 you're always getting your editors to do
4:28 different stuff or they're always trying
4:29 different stuff, that wastes your time
4:31 and theirs and it's more likely you
4:33 won't like what they've done and endless
4:35 feedback rounds. What we want is a
4:38 repeatable editing system, not every new
4:40 video to look completely different. So
4:41 the first style of this text I'm going
4:42 to show you is really powerful. It's
4:44 very easy and it works like this. So you
4:46 know when you're reading a book and you
4:48 flip ahead to see how long until the
4:50 next chapter, we do that because we like
4:53 knowing where we are. And while the
4:55 YouTube play it will tell people how far
4:56 they've gone into a video, they still
4:58 kind of forget like where am I in the
5:00 video? What step are we up to? So here's
5:01 how I fix that in the edit. And I put
5:04 step four on screen. That is it. No
5:06 fancy animation. Nothing other than a
5:08 black background and a number. So if
5:12 your video is 10 steps to something,
5:13 then at the start of every new step,
5:15 just drop a number on screen as you talk
5:17 under it. Now, the second text style we
5:19 use stops your videos turning into a
5:20 boring slideshow. Because let's be
5:22 honest, nobody has ever gone, "Ah, yes,
5:24 a PowerPoint presentation. My favorite.
5:27 Take my money." And this kind of
5:28 harnesses what works PowerPoint, but
5:31 also keeps it personal. By doing this,
5:34 just a smith screen. I'm here on the
5:36 side talking to camera. And the key
5:38 points that I'm making show up right
5:40 here. This helps the info sync in
5:42 because you just keep them on screen.
5:43 And look, there's no effects. There was
5:45 no sound effects. Nothing moved them on.
5:46 they just appeared or they might have
5:48 typed on, but we don't use much motion
5:50 at all. But more importantly, if you're
5:52 not on screen that often, you kind of
5:54 miss out on two of your strongest tools,
5:56 body language and facial expressions.
5:58 So, you either want to get your editor
6:02 to simplify your points to add here, or
6:03 you just write the exact points you want
6:05 them to add in the edit and say, "Make
6:06 sure these things go here." And that's
6:08 it. It saves hours of back and forth if
6:10 you do this. And it's fantastic for
6:12 information uptake. And then the third
6:13 text style we use, well sometimes you
6:15 need to show more than can fit in this
6:17 side section here. And we don't want to
6:18 make it overcrowded because it's
6:20 readability will crash. It won't work.
6:22 So what we do when we want to show more
6:25 is we drop the split screen. We keep the
6:27 text or diagram like spread across the
6:29 frame and then we add more info, but I
6:31 pop up in a little box in the corner
6:34 like I just did. And you kind of still
6:36 get that human element. You're not
6:37 losing out on the non-verbal
6:38 communication that makes video so
6:40 powerful. But if it gets to a point
6:42 where we need all of this space on
6:44 screen, we can just remove me now. You
6:46 don't have to be on screen at all. I
6:48 just see the difference it makes when
6:50 it's 5 minutes of just a boring slide
6:51 without you on and 5 minutes where
6:53 you're just small in the corner. This is
6:55 kind of the new way to retention hack
6:56 for me that doesn't give people motion
6:59 sickness and increases learning. The
7:01 next step is the secret source to the
7:02 scale back edit. That's really hard to
7:04 say. Why did I write that line? Try to
7:06 try that again. The next step is the
7:08 secret source to the scale back edit.
7:09 This is the thing that's going to give
7:11 your viewers like a light bulb moment
7:13 that gets your stripe pinging and it's
7:14 what takes your videos from feeling like
7:17 just another read out blog post to
7:19 something that feels unique and fresh
7:21 and trustworthy. And that is critical if
7:22 you really want to differentiate in your
7:23 niche. And trust me, you do cuz you
7:24 won't get fired if you don't. But
7:27 there's a few ways to do it. The first
7:28 is by simply listening to the words that
7:31 come out your mouth and asking, "How do
7:33 I show this in the edit visually so that
7:35 people can see the problem you're trying
7:37 to solve?" But if your problem isn't
7:39 something that you can just point a
7:41 camera at, what do you do? Well, it
7:42 often won't be. So, you ask yourself,
7:45 how can I turn this visible problem into
7:47 something physical? So, let's use me as
7:48 an example. So, in this clip, I'm
7:51 explaining why obsessing over increasing
7:53 monthly return YouTube viewers isn't
7:54 always helpful. And here's how I did it.
7:56 I compared your channel to a bucket with
7:59 a hole in it. The hole represents
8:00 viewers dropping off and not coming
8:02 back. But I said, if you just keep
8:04 topping up with new people, the right
8:05 people, it doesn't matter. the bucket
8:07 stays full and that's how you can still
8:09 build a business. So suddenly the
8:11 abstract idea becomes real, tangible,
8:13 physical and viewers instantly get it
8:15 which was what makes it so powerful.
8:17 Then the next way of doing this is to
8:19 visually show the solution. So one way I
8:21 do that it's really simple. I just show
8:24 each step on screen as I talk through
8:26 it. So as the video progresses, each
8:27 part of the process is then added
8:30 visually in like one or two words. So by
8:31 the end the viewer can just look at it
8:33 and go, "Cool, I understand what all of
8:35 those steps means. I'm ready to go take
8:37 action. This is easy. And when people
8:39 feel like the solution is simple, they
8:40 listen, they get value, they go and
8:41 action it, they come back, you're the
8:43 hero, and then they buy your shisel.
8:45 You've got to figure out what works for
8:46 your audience. And once you do that, you
8:48 can tweak this entire framework to suit
8:50 them perfectly. How do you figure out
8:52 what they respond to? Watch this video
8:54 next where I break down exactly how to
8:56 turn every video you make into a
8:58 fullblown experience your viewers will
8:59 get addicted to and that will keep them
