0:02 So, I have some AI search and SEO news
0:04 for you. ChatGBT just released a brand
0:08 new paper showing the usage inside of
0:10 their platform and showing exactly what
0:13 how users are using ChatGBT on a daily
0:15 basis. In fact, this is data from over
0:19 700 million weekly active users. So,
0:21 there's a lot of little insights we can
0:24 pull from this to help us drive more
0:27 brand awareness inside of Chat GBT and
0:29 ultimately do AI search optimization.
0:31 So, a couple things here. Uh, first is
0:35 49% of the messages within chat GBT are
0:38 what are considered asking intent. Okay,
0:40 so this is going to be sometimes
0:42 veryformational type of questions, but
0:44 there's also going to be commercial
0:46 related questions. I'm going to show you
0:48 exactly the types of queries that we
0:51 want to focus on. Informational queries
0:53 are very dangerous in the context of
0:56 chat GBT because if chat GBT based on
0:58 its core training data already knows the
1:02 answer, it is not going to it's not
1:03 going to use retrieval and it's not
1:06 going to go and grab more information to
1:08 enhance that answer. So meaning it's
1:09 just going to answer the question
1:11 without needing any citations. Those are
1:13 the queries you want to stay away from.
1:15 Those are the really dangerous ones. The
1:17 ones we want to focus on are the ones
1:19 that are much fresher and the and the
1:22 queries that chat GBT simply cannot
1:25 respond to in any accurate way without
1:27 having to go and retrieve answers. Okay,
1:28 so we want to focus on the questions
1:30 where retrieval will be used. That is
1:32 the key. Now here are a couple examples
1:34 of what would be considered asking intent.
1:36 intent.
1:40 Who are the best insert product category
1:43 for use case and then rank by criteria.
1:46 Okay, so who are the best SEO content
1:50 optimization tools for agencies? Rank by
1:53 price, features, you know, etc. Okay,
1:55 these types of queries are going to
1:56 surface brands and these are the queries
1:59 that we a want to be tracking and b we
2:02 want our brand to appear in these AI
2:03 generated responses specifically for
2:06 these types of queries. Another one is
2:08 you know what are the best alternatives
2:12 to brand or compare brand A versus GR
2:14 brand B and C. Okay, these are the types
2:16 of queries where we need to be surface.
2:17 These are the queries that whatever
2:19 brand we're working on needs to be
2:21 popping up. You have to be tracking
2:23 these because if you're not you you
2:24 can't fix what you're not tracking.
2:26 Okay, that's the most critical part of
2:28 all marketing. And this is one area
2:30 where we can actually track these AI
2:33 generated responses.
2:34 Okay, so the second one that they found
2:38 is that 40% of usage comes from what is
2:40 considered doing. So most people I
2:42 talked to are using chat GBT a lot of
2:44 the time for writing and maybe a little
2:45 bit of coding, but that doesn't seem to
2:47 be very uh one of the biggest use cases,
2:49 but probably writing is one of the core
2:52 things. Now when I'm I'm there's three
2:53 different categories here that they've
2:55 kind of lumped all queries into let's
2:58 they say three buckets of intent. The
3:00 asking queries are the most important.
3:01 Those are the ones we really want to
3:03 focus on. So, I'll show you an example.
3:06 If you go into Google Search Console,
3:08 you can actually run this reject in
3:09 here. Okay? So, you go into Google
3:11 Search Console. I'll drop this below the
3:13 video. Uh, I'll give you some templates
3:14 that you can just copy. Uh, but go ahead
3:17 and put this this rejects in here. And
3:18 then you hit apply. And what this is
3:20 going to do is going to help us see all
3:22 of the queries that have this kind of
3:25 asking based intent that fall into that
3:27 bucket. Okay. So what I would like to do
3:29 is see by position and then start to
3:30 look at the queries where we're not
3:33 doing a very good job and then we can
3:35 decide how can we attack these queries
3:37 on our own website. How can we attack
3:39 these queries on YouTube? How can we
3:41 attack these queries on maybe even a
3:44 LinkedIn pulse article, you know,
3:47 anywhere where Google like Google or uh
3:49 any search engine that you know we know
3:51 is used for retrieval. We want to drive
3:52 as much visibility on those platforms as
3:55 possible because we know it's going to
3:57 influence AI generated response when it
3:59 goes to retrieve answers. Okay, we know
4:01 that that is that is universally true.
4:04 Okay, so you want to go through these
4:05 and you want to make sure you're
4:07 tackling every single one of these
4:08 questions if you can. This doesn't
4:10 always mean you're going to take one of
4:12 these and build a brand new asset. That
4:13 doesn't make a lot of sense because
4:14 you're going to end up just creating a
4:16 bunch of thin content. But you can look
4:17 at these little topics and then go to
4:19 the page that's, you know, performing
4:21 well for these at least maybe within the
4:23 top 100 or so and look for
4:25 opportunities. Can we kind of squeeze in
4:28 this topic in this one asset? If not, if
4:30 it's a totally different topic, then it
4:32 would warrant maybe, you know, building
4:33 a dedicated page. So, you got to take it
4:36 up by case by case basis. But these are
4:38 just like tons of opportunities that you
4:40 can go and attack just by using a very
4:42 simple reject formula. Once again, I'll
4:44 drop it below the video. Okay, so those
4:45 are the most important one of those
4:48 asking based intent. The next are doing.
4:50 These are a little bit trickier because
4:52 you're not always going to surface
4:54 brands right away. Okay, this is why I
4:55 didn't give it like a full check. It's
4:58 kind of like halfway because most of
5:00 these are not going to surface brands.
5:03 However, this is when the sales journey
5:06 compression comes into play. Okay, so an
5:09 example before I jump into that which is
5:11 uh I need to set up seatbased billing
5:14 with trials for our SAS. Which platforms
5:15 support this? Give me three to five
5:17 options with pricing, page links, and
5:19 setup docs. Okay, so it's a pretty
5:21 intense prompt and no one's going to be
5:24 putting this very likely into chatd
5:26 without a bunch of questions prior to
5:28 this. And I'll show you why in a second.
5:30 Another one example here just let's say
5:33 in the in the context of ecom. Another
5:35 example here in the context of local.
5:36 Okay, but this is really important
5:39 because most in this this bucket are not
5:42 going to just start here. These are
5:44 ending queries. These are ending
5:47 prompts. Okay, so this is the most
5:48 important thing to understand about this
5:51 current situation with chat GBT or a any
5:55 AI generated type of platform uh that
5:57 includes perplexity and claude and grock
5:59 and you you name it. Okay. So before
6:01 this is pretty much the the standard
6:03 buyer journey. Okay. And it's pretty
6:05 erratic going through many different
6:07 platforms and different stages. And it
6:09 B T B T B T B T B T B T B T B T B T B
6:11 TOC. It could take longer if it's B2B,
6:14 shorter if it's B TOC. So, just depends.
6:16 But now things are very different where
6:20 an entire buyer journey can happen in
6:23 one chat, right? in one chat window in
6:25 let's say you know in in the cont like
6:28 anecdotally for me I've purchased in you
6:30 know within 30 minutes going through one
6:33 sales journey within one chat right I I
6:35 started with a problem that I had and
6:37 ended up at the end where I discovered
6:39 like okay I guess I need to go and buy
6:41 this plugin or buy this tool or invest
6:43 in this software okay so I went through
6:45 that whole journey in 30 minutes and I
6:48 got my problem solved very very fast so
6:49 this is kind of what this would look
6:51 like in a real life scenario Right. So,
6:53 we start at problem awareness, which is
6:54 like, you know, we're about to roll out
6:56 a SAS product, but I'm not sure what the
6:58 billing setup should look like. What are
7:00 the main pricing models other SAS
7:02 companies use? Okay. So, you're starting
7:04 very top of the funnel, very problem
7:06 aware. You know, there's not really any
7:08 product awareness at this point. Okay?
7:10 And then we go down deeper. Now, we're
7:12 starting to get a little more specific,
7:14 uh, you know, about the the ideal client
7:17 profile that they go after. And then
7:19 we're starting to think about uh the
7:21 specific goals that they're trying to
7:23 achieve in this context. And then
7:25 finally they hit a roadblock, right? And
7:27 when that roadblock is hit within that
7:29 chat window, um you know like this
7:31 example, I don't know what tools can
7:33 actually do this. Which billing
7:35 platforms are best at handling seatbased
7:38 billing with trials? Okay. So you see
7:40 it's a very specific problem that
7:42 they're trying to solve. And the next
7:45 logical step here is that chat GBT is
7:48 likely to recommend some some software
7:51 products, right? Some some solutions to
7:53 this problem. And this is the point
7:55 where the money will be made. Okay,
7:56 you're not going to make money in these
7:58 early stages. You're not going to drive
8:00 brand awareness here, but it's this
8:02 whole process that's going to lead to
8:04 the high conversions. And there's a lot
8:05 of conflicting data about, you know,
8:07 traffic from uh referral traffic from
8:10 chat GBT converts better than Google
8:12 traffic. I don't find that to be that's
8:14 probably not very accurate because the
8:16 thing is we're not just concerned about
8:19 driving referral traffic from chat GBT.
8:21 While that's great, that would
8:22 absolutely be amazing. You can track
8:25 that inside of Google Analytics. Uh
8:27 that's not actually what the biggest one
8:29 is. The biggest one is getting your
8:31 brand covered in that AI generated
8:33 response. So then now we have brand
8:37 awareness which then leads to this next
8:38 stage which is the most important which
8:40 is branded searches. Okay, this is where
8:44 the magic happens. The more visibility
8:47 we have in chat GBT for the queries that
8:49 actually matter to the business, the
8:51 more likelihood we have that we're
8:52 actually going to drive branded searches
8:55 back to Google. These two platforms,
8:56 there's now I think a study just came
8:59 out that uh most users I think it's like
9:03 95% of chat GBT users also use Google
9:07 and vice versa, right? So the like these
9:09 things are not killing each other.
9:11 They're actually working together.
9:13 They're supplementing each other and
9:15 they're both gonna, you know, probably
9:16 rise together. I you know this this
9:18 concept of Google dying or chat GBT
9:21 dying I don't see that happening really
9:23 unless some crazy you know huge
9:24 development comes here soon but at least
9:27 in the near future the thing that
9:30 marketers and SEOs need to focus on is
9:32 getting the brands visible in the AI
9:34 generated responses and making them get
9:36 as much coverage as possible for
9:39 commercial queries with the idea of
9:41 driving branded searches you have to
9:45 almost treat it as if it's LinkedIn or X
9:48 or even YouTube in some context like the
9:50 goal is we're we're doing marketing okay
9:52 we're doing marketing and if we do good
9:54 marketing we drive branded searches and
9:56 we know that branded searches are much
9:58 higher probability of conversion than
10:00 just standard let's say informational
10:02 queries okay branded searches are very
10:05 very powerful and they drive really good
10:08 conversions so the people are a little
10:10 too focused on trying to track direct
10:12 conversions from chat GBT when more than
10:14 likely most conversions are not going to
10:16 be that direct and in fact that's not
10:17 really how anyone purchases anything
10:21 online anyway. Okay. All right. So the
10:24 final one which is only 11% of the total
10:26 usage on chatbt
10:29 is what's considered expressing. Okay.
10:32 So these are the worst queries for us to
10:34 target as SEOs or marketers. Okay.
10:36 Because you basically no chance of
10:40 getting any brand uh to to be surfaced
10:42 in that AI generated response. So, an
10:44 example would be like you role play as a
10:47 skeptical CMO interviewing me for 15
10:48 minutes about rankability. Keep it tough
10:52 but fair. Okay. Yeah, that's cool, but
10:54 that's not going to help you know like
10:55 if you're if you're working with a
10:57 client, how is this going to help them
10:59 get more business? It's not. Okay. It's
11:01 not. All right. So, this is very very
11:03 important. I would I would dig through
11:05 that. You know, if you want to you have
11:06 some some reading, go through this
11:08 report. But the truth is this is the
11:11 most like important SEO element of this
11:14 report is ultimately focusing on you
11:16 know these queries that matter the most
11:18 which is doing right this these queries
11:20 are very important. So this is you know
11:23 that with the uh buyer compression and
11:25 the sales journey compression inside one
11:27 chat window with the intent to drive
11:29 branded searches and then the same is
11:31 with you know with these in particular
11:33 which is the asking intent. These are
11:34 the most important ones. These are the
11:36 the queries you should be tracking.
11:38 These are the queries that you should be
11:40 trying to uh you want to measure a
11:42 couple things. Number one, is our brand
11:44 appearing in these responses for
11:46 commercial queries specifically. And
11:48 number two, within that response, where
11:51 does our brand show up? Okay, so the
11:52 first one though is like are we actually
11:54 showing up? That's just a simple zero or
11:56 one type of equation. It's pretty binary
11:58 in that way. The other one is more about
12:00 where do we show up? Okay, those two
12:02 things matter a lot and that's where the
12:05 tracking should should come in. Now,
12:07 some good news about tracking. I you've
12:09 probably seen there's like a billion,
12:10 you know, AI search rank tracking tools
12:13 out there. Um, funny enough, you know,
12:15 Rankability ranks well for best AI
12:16 search rank tracking tools cuz we're
12:19 coming out with our own. Uh, but in the
12:20 meantime, I have something that's going
12:22 to be much better than you just going
12:24 and blowing thousands of dollars on an
12:28 AI search tracking tool. Okay? I just
12:30 completed the AI search tracking and
12:32 analytics certification inside of Gotcha
12:34 SEO Academy. There's a few different
12:35 tracking mechanisms that you you know
12:36 I'm going to be teaching. But the
12:38 biggest one is I'm going to show you
12:40 first of all how to track uh brand
12:42 mentions and rankings within the AI
12:44 generated responses without needing any
12:47 paid software. You can actually do this.
12:48 There is as long as you have a good
12:50 template and you know how to use Looker
12:52 Studio, which I show you how to do, uh
12:54 you can track this. Okay, you can't do
12:57 it at a at a high scale, right? You
12:58 can't do it like across a million
13:01 campaigns, but you can do it pretty
13:03 decently. And in fact, it's actually
13:05 more accurate doing the way that I show
13:07 than using a lot of these tools cuz a
13:09 lot of the tools are just, you know, API
13:11 rappers to be totally honest. So, um, so
13:13 this is much more effective cuz I'm
13:15 going to show you the logic and the
13:18 process behind actually setting this up,
13:19 uh, in Looker Studio and ultimately
13:21 using Google Analytics, using Google
13:23 Search Console, using all free software.
13:24 Okay, so this is a a certification
13:26 that's going to be within Gotcha SEO
13:28 Academy. And within Gotcha SEO Academy,
13:29 you're literally getting everything.
13:30 you're not just getting this, but you're
13:32 getting uh all my other training
13:34 programs, you're getting the community,
13:35 and you're getting twice a week
13:38 coaching. So, it's a steal. Um, and then
13:40 I'm also coming out with the AI search
13:42 certification. So, if you're interested,
13:43 I'll have a link below this video. You
13:46 can apply. We don't accept everyone. Um,
13:49 but if you're if you're serious about
13:52 really winning an in AI search, uh, and
13:53 continuing to do really well just for
13:55 SEO in general, the good news is, you
13:58 know, uh, doing good SEO does translate
14:00 really well to AI search platforms. It's
14:02 not exactly onetoone like that, but it
14:04 it is it is very very impactful for
14:06 influencing these platforms. Um, but
14:08 this is the most critical part. You have
14:10 to be able to track it before you can
14:12 improve it. And so that's why I started
14:14 with this program first because I want
14:16 to show you how you can actually go
14:17 about doing this. So if you're
