This content provides guidance on how to write professionally and structure answers effectively for professional exams, emphasizing the importance of selecting and applying relevant business models based on keywords and understanding exam format requirements.
Mind Map
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คลิกเพื่อสำรวจ Mind Map แบบอินเตอร์แอคทีฟฉบับเต็ม
i decided to make this video
on how to write more professionally many
students of mine
say give us some tips on how to write
and because you're watching a short
video you know it's not a lecture in
that sense
and i know you may have not read the sbl
previous exam or the specimens so i'm
not going to use something from that i'm
going to give you a fictional
case something that you know i just can
come up with about let's say uh
using porter's diamond in in in an answer
answer
and just tell you the layout now if
you're taking the exams
online that's fine you can of course
plug it in and write it
if you're taking the handwritten still
in some areas around the world you can
probably see how i'm going to do it
so just just follow the logic here to
understand how to probably get more
marks be more professional and apply a
model that's all i'm trying to do
and if you're going to go back of course
you rewind some of the areas that may be helpful
helpful
let's see how this turns out so let's
assume let's assume there is a
an svl case uh in the hotel industry
there there was one in the hotel industry
industry
uh i think it was called highlight but
in any case
let's say it's in the hotel industry and
there's they're talking about a country
now if you remember
from your sbl readings or videos of mine
if you have the word country
then what's the first model that comes
to mind it's diamond
portraits diamond i always tell my
students if there's a country involved
and they ask you about something on the
country a new country
the peculiarities of the country it's
probably porter's diamond that you can use
use
if the question or the question talks
about position it could be a swat analysis
analysis
if they ask you about let's say
competition it could be five forces
if it's risk management it could be the
risk process
if it's stakeholders it could be mandalo
so based on the key
word you need to know which model to use
now i'm not saying that it's very straightforward
straightforward
but if you look at my notes and my information
information
there's about 20 words on this there's
20 key words
that should lead you to think of a model
and you will see that the exhibits have
information from that model if there's
no information on that
it's probably a wrong model that's how
you kind of pinpoint what's going on
so i know you don't have the experience to
to
to know hundred percent but that's the
idea so let's assume there's a country
you know let's take greece i come from greece
greece
so i'll take greece as an example and uh there's
there's
a hotel consortium wants to expand into greece
greece
okay and they're asked and there's a
requirement on a country
checking greece as a as a new place to
to expand the operations and that's kind
of the question
and let's talk about the skill later but
overall you have to know how to use
the diamond model so the diamond model which
which
is something that people get confused on
has four elements so make sure
if you're taking it online you can
probably write the four elements
and actually space between so you can
elaborate on your
on your information you can't do that
when you handwrite
so that's a positive thing of
computer-based exam
you can put the main points which are
what it's the
factor condition it's the demand
and i'll explain these as i go on it's the
the
rivalry and the overall strategy of the country
country
and the supporting industries okay
now these are the four elements of the
of porter's diamond so let's say i want
to go to greece and open up a hotel
to go to a very nice island of santorini
and the company wants to expand and they
want to know and there's exhibits about
greece about tourism
about all the information so if i want
to apply porter's diamond
it depends on the layout so in the
beginning if it's a report
to dino from blah blah blah
you must have the report layout and you
can put regarding or for the attention of
of
a topic depending on who you're writing
to remember
the layout and who you're writing to if
it was a slide
it would be two slides with bullets now
it's let's say it's a report
so you have to make sure you get the
layout you could be a mark there's a mark
mark
there's a market especially if the if
the skill is communication
so when you do that eventually and let
me just continue now because i'm i'm
doing this
at the same time and i'm not doing it on
a computer let's let's
let's do it again you have two from okay
and then regarding or referring to
whatever and then i would have an
intro an introduction people ask me
should i write an introduction
yes should i write the word introduction
yes it's good
it shows that you have a good structure
and because you have introduction
you must have a conclusion at the end
how can you have an intro without a conclusion
conclusion
so you know make sure you if you're
doing it online you can actually space this
this
already and then put the four elements
and try to find them
from the model so what i would do is i
would put the the four elements of the model
model
as i said okay factor condition the demand
demand
the rivalry and the supporting industries
industries
and i would try to fill those in to
apply the model
remember now the introduction depending
on who you're writing to what the
requirement would be
it's always important to be two or three
lines you can't
of course say too many things about this because
because
it may not have a mark so this is this
report attempts to analyze
portraits diamond by for entering the
the greek
hospitality market it provides four
elements blah blah
you don't have to explain this you may
not get marks but i tell my students
it doesn't matter if you don't get marks
if you have the time
it shows professionalism so just don't
take too much
on the theory maybe one more line on
using diamond if you want
or just go and answer with the four
elements of the diamond
so in the beginning you talk about
factor condition and you can say
greece's factory condition is the fact
that there's a great
climate and that's why people like to go
on vacation to greece
the climate is very good there's six or
seven months per year that are warm
there's a lot of tourism blah blah blah
so greece has a factor condition the
factor condition
if you remember from your diamond uh model
model
has to do with what is the company no
the country
known for uh either by luck or know-how
so greece is lucky my country is quite
lucky because we have great climate we
have a lot of islands and everything
and the places is beautiful so we have a
good climate that's our factor
and that means the positive thing the
company may uh have a lot of
good opportunity because there is a lot
of tourism in the trends
and in the exhibit there should be an
exhibit on the tourism growth in that country
country
there's something there why would they
ask it so there's a lot of information
here two or three or four lines
but always say because blah blah blah
because greece has trend blah blah
because if you have a couple of because here
here
that's the way to get the mark okay then
you talk about demand
based on statistics in exhibit uh uh
three or something there it seems to be
a demand growing and there's three
million customers every month in greece
so there's you have to explain that and
this shows that it's a good opportunity
because the trend is if you have another
because here there's a mark for that
so because you're explaining something
on that okay
rivalry there's a lot of competition not
only within greece but
even countries like greece to get you
know tourists to come to the country so
the rivalries makes you better
if there's competition in the market
that makes the whole industry better so
you have to explain that
with a because that will help the
company based on exhibit whatever
and then of course supporting industries
what are the supporting industries
it's having for example tavernas
or kiosks or are nice places to stay accommodation
