0:05 [music]
0:07 >> So here here we are to talk about
0:09 Chillboard, a really fascinating
0:11 business. Could you tell us about how it
0:13 came to be? Yes, it started off as
0:15 Airbnb for screens and I just noticed
0:18 there's a bunch gyms, restaurants, bars
0:19 with screens and advertisers probably
0:21 want to get onto the screens, but you
0:23 know, digital out of home was just it's
0:24 expensive, right? You have to like use
0:26 dongles and send people out to go
0:28 install screens. So we were like, let's make
0:29 make
0:31 a hardware agnostic solution, software
0:33 only that allows you to just, you know,
0:36 pair a screen via QR code and just start
0:38 making money. So that's where it started
0:40 off as. Yeah, I mean a lot of these
0:42 businesses, small businesses, they have
0:44 these small margins and this is a way to
0:46 generate extra revenue or save money,
0:49 right? We we see that exactly. Like we
0:51 have a laundromats or
0:52 restaurants, you know, making a couple
0:55 hundred bucks a month just showing local
0:56 ads and their own content on these
0:58 screens. You know, they love it because
0:59 it it helps them out.
1:01 >> Small businesses need all the support
1:02 they can get and sounds like you're
1:04 coming to their rescue.
1:05 >> CMS is free so you get to show your
1:07 drink specials, menu boards, happy hour,
1:10 all that. And then we we pay you to show
1:12 ads. Wow, that's pretty crazy. What tell
1:15 me about this AI at the edge? So what we
1:18 do is one of the biggest problems in,
1:20 you know, digital out of home
1:22 is how do you know someone even looked
1:24 at my ad, right? And that's why people
1:25 don't want to spend money. It's like I
1:28 could be like a random screen like 2:00
1:31 a.m. blasting your ads and I'm just
1:33 wasting your money at that point. So
1:35 what we do is we deploy edge AI models
1:37 to like actually map out how many people
1:40 are looking at screens at any given time
1:43 and then we, you know, figure out what's
1:45 happening. So right now it knows that
1:47 one man in the foreground is actively
1:48 recording or photographing with the
1:51 smartphone while others wear lanyards
1:52 moving through the space during the
1:53 afternoon. And it thinks that we're a
1:56 valid target for B2B technology,
1:58 financial services and travel-related
2:00 advertising. So, we take all of this
2:03 data and then we associate it to the
2:05 programmatic ads we serve like, you
2:07 know, I just served this ad right here
2:11 from Spencer the influencer for
2:13 uh some baseball team. Well, I can go
2:15 back to the baseball team and I can let
2:17 them know like exactly how many people
2:19 actually looked at your ad any given
2:21 time. For the baseball guys, you know,
2:23 they only had one viewer look at it.
2:26 But, for this one, you know, I have from
2:29 this karaoke guy, Bo's. I can tell Bo's
2:32 exactly what's happening around Bo's's
2:34 screens and advertisements at any given
2:36 time. And no one else can really do this
2:38 in in the industry. It's the It's how we
2:41 tie data to the media we serve. Yeah, so
2:42 you can connect the message with the
2:45 person actually receiving it. Yep. So,
2:47 it's it's it's a a better way to judge
2:49 your ROI is you actually know who's
2:51 who's watching with their eye. Well,
2:53 this is pretty impressive for me. I
2:54 didn't know that this kind of technology
2:56 is available, especially for a small
2:58 business or a you could say a nail
3:00 salon. All of a sudden they have some of
3:02 the most sophisticated technology as far
3:04 as serving up the ads to the right
3:05 customer. Exactly.
3:07 >> Meanwhile, there are there a couple
3:08 different options as far as you could
3:11 pay their YouTube premium bill or they
3:11 would pay for it.
3:13 >> Yeah, yeah, we have tons of different
3:15 content choices, too. So, you know, you
3:17 can go to your screens and you can go
3:19 pick, you know, this screen
3:20 and any kind of content you want to
3:23 serve, you just come in here and we can,
3:25 you know, give you content too. You got
3:26 YouTube, you can search for it, you got
3:29 Twitch, you can upload some videos, you
3:31 know, do an image slideshow, Google
3:33 Slides, Canva, or even put like websites
3:35 and fast channels inside of here, too.
3:37 So, you got all these choices, you know,
3:39 you can pick the display mode you want
3:41 to do, how often you want to receive
3:43 ads. That's very cool cuz when a
3:45 customer's entertained, it puts them in
3:47 the mind that they're happy, they're
3:49 energetic, and they're ready to spend
3:51 money. I would It would be surprised if
3:53 the average spend of a customer goes up
3:54 because they're in this environment
3:56 where they're not bored, where they're engaged.
3:57 engaged. >> Exactly.
3:57 >> Exactly.
3:59 >> And it's a place they like to hang out.
4:01 Just as you might go to a bar and watch
4:03 a football game or soccer. Certain
4:06 movies and playing bars and you're used
4:09 to like this fun content. [music] And on
4:10 contrast, you don't want to wait around
4:12 and see some boring
4:14 content. So this is really bringing the
4:16 entertainment that people expected the
4:17 on-premise environment. It's really
4:19 impressive. Thank you. Can't wait to see
4:22 what you're doing next year at POSSIBLE.
4:24 Thank you. It's it's been great. So
4:25 we're excited to keep going. >> [music]
