0:02 Fairness is a fairy tale we tell
0:03 children to get them to share their
0:06 toys. In the real world, fairness is a
0:09 coping mechanism for the defeated. Look
0:11 at the people who actually run the
0:13 world, the billionaires, [music]
0:15 the generals, the shadow brokers. Do you
0:17 think they got there by playing fair?
0:19 [music] Do you think they waited for
0:22 their turn? No. They cut the line. They
0:25 rigged the game. They understood that
0:27 while the masses are fighting for scraps
0:29 using the rules of morality, [music] the
0:31 masters are operating on a completely
0:33 different set of physics. You are
0:35 watching this because you are tired. You
0:37 are tired of working hard and seeing
0:39 lazy people get promoted. [music]
0:41 You are tired of being the good guy and
0:44 finishing last. You sense that there is
0:45 a hidden back door to [music] success
0:47 that no one is showing you. You are
0:50 right. There is. I'm going to hand you
0:52 the keys to that [music] back door. I am
0:54 going to give you seven ruthless rules
0:57 of asymmetric warfare. [music] These are
0:59 not hacks. These are psychological
1:01 weapons. They will give you an advantage
1:03 so severe [music] that people will call
1:06 it luck. They will call it talent. They
1:09 will call it unfair. Good. Let them.
1:11 Rule one, the sineiglia [music]
1:14 strategy. Total elimination of
1:16 resistance. Most men fight wars of
1:18 attrition. They argue. They [music]
1:20 compete. They struggle against their
1:23 rivals day after day, wearing themselves
1:25 down. [music] This is the strategy of
1:28 the fool. Cheser Borga, the son of the
1:30 pope and the model for Machaveli's
1:33 prince, [music] did not fight attrition.
1:36 He fought decisive unfair battles. In
1:40 1502, Boura's captains revolted against
1:41 him. [music] They were powerful,
1:44 dangerous men. They had armies. Boura
1:46 could have gone to war with them.
1:47 [music] He could have fought them on the
1:50 battlefield, risking his money, his men,
1:52 and his reputation. It would have been
1:55 fair. [music] He didn't. Instead, he
1:57 offered them a truce. He offered them
1:59 money. He [music] offered them higher
2:01 ranks. He played the role of the
2:04 forgiving, weakened leader. He soothed
2:06 their egos. [music] He made them feel
2:08 safe. He invited them to a feast in the
2:11 city of Sineaglia to celebrate their new
2:14 [music] alliance. The moment they walked
2:16 into the room, smiling and unguarded,
2:18 Borgger gave a signal. [music]
2:21 His guards stepped out of the shadows,
2:24 he strangled every single one of them.
2:26 In one hour, he accomplished what would
2:29 have taken 10 years of war. This is
2:31 [music] the lesson. Never fight a battle
2:34 you can win by deception. You are trying
2:37 to outwork [music] your competition. You
2:40 are trying to be better than them. Stop.
2:42 You need to identify the threat and
2:44 neutralize it before the competition
2:46 even begins. How does [music] this apply
2:49 to you in a modern office in a business?
2:51 If you have a rival, do not [music]
2:54 argue with them in meetings. Do not try
2:56 to outshine them with louder ideas.
2:58 [music] That is the battlefield.
3:02 Instead, make them feel safe. Agree with
3:04 them. Praise them. [music] Draw them
3:07 close. Let them lower their guard. And
3:09 then when they are comfortable, you let
3:11 them make the mistake. You let them
3:13 overextend. You let [music] them take
3:16 the project that is destined to fail.
3:18 And you encourage them to do it. You
3:20 hand them the rope and you watch them
3:23 hang themselves. You do not need to push
3:25 them. Gravity will do the work. [music]
3:27 But gravity only works if they are
3:30 standing on the edge. Your job is to
3:33 guide them there smiling the whole time.
3:35 This is the unfair advantage [music] of
3:37 the smile. The enemy you can see is
3:40 dangerous. The friend who is secretly an
3:43 enemy is [music] lethal. Be the friend.
3:46 Rule two, the law of information
3:48 asymmetry. [music] In the age of the
3:50 internet, everyone thinks they know
3:52 everything. This is your greatest
3:54 opportunity because while everyone is
3:57 drowning in data, almost no one has
3:58 intelligence. [music]
4:01 Data is noise. Intelligence is the
4:03 specific secret that changes the
4:05 outcome. [music] Nathan Rothschild, the
4:08 banking tycoon, understood this. Legend
4:10 says that during the battle of Waterloo,
4:12 he didn't rely on the [music] public
4:15 news couriers. He had his own network of
4:17 private boats and riders. He knew
4:19 Napoleon had lost a [music] full day
4:21 before the British government did. While
4:23 the London Stock Exchange was crashing
4:26 in panic, everyone thinking Napoleon had
4:28 won, [music] Rothschild was buying. He
4:30 bought everything for pennies. When the
4:33 official news arrived the next day, the
4:35 market skyrocketed. [music] He didn't
4:37 just make money. He bought the British
4:39 economy. He had an unfair advantage [music]
4:40 [music]
4:42 because he had the information first.
4:44 You are operating with the same
4:46 information [music] as everyone else.
4:49 That is why you are average. You read
4:51 the same news. You watch [music] the
4:53 same tutorials. You have the same
4:56 degrees. To become an outlier, you must
4:59 cultivate the spy network in your
5:00 company. [music] Do you know the
5:03 secretary, not just hello, do you know
5:06 her? Do you know what the CEO is
5:08 stressed about? [music] Do you know
5:10 which department is getting budget cuts
5:12 before the memo goes out? [music] In
5:14 your market, do you know what your
5:16 competitors are terrified of? You
5:19 [music] must become a vacuum of secrets.
5:21 People love to talk. They love [music]
5:23 to feel important. If you learn to
5:25 listen, really listen, with a silence
5:28 that invites them to fill the void, they
5:30 will tell you everything. [music] They
5:31 will tell you their weaknesses. They
5:34 will tell you their plans. Machaveli
5:36 said, "A wise prince should gather
5:39 information from all sides, but keep his
5:40 own counsel. [music]
5:42 Know more than you speak. When you enter
5:45 a negotiation, you should already know
5:47 the other person's breaking point.
5:49 [music] You should know what they need
5:51 versus what they say they want. When you
5:53 know the cards in their hand, you are
5:55 [music] not gambling, you are
5:58 collecting. Rule three, weaponized
5:59 pragmatism, [music]
6:02 the death of ideology. Here is a hard
6:05 truth. Your morals are slowing you down.
6:07 I'm [music] not telling you to be a
6:09 criminal. I am telling you to be a
6:12 pragmatist. Most people are rigid.
6:13 [music] They have principles that are
6:16 really just disguised fears. I won't do
6:18 that. It feels like selling out. I won't
6:21 work with him. I don't like his vibe. I
6:24 want to win, but I want to win my way.
6:25 This is arrogance. [music]
6:28 The world does not care about your way.
6:31 The world cares about results. [music]
6:34 Nicolo Machaveli wrote the prince not to
6:37 teach evil but to teach effectiveness.
6:39 He observed that the leaders who tried
6:41 to be good all the time got slaughtered. [music]
6:42 [music]
6:44 They were devoured by those who were not
6:47 good. To have an unfair advantage, you
6:49 [music] must be fluid. You must be able
6:51 to wear the mask that the situation
6:53 demands. [music] If you are dealing with
6:56 a conservative boss, you become the most
6:59 conservative risk averse employee in the
7:00 room. If you are dealing with a
7:03 visionary investor, you become a radical
7:06 dreamer. This [music] is not lying. This
7:09 is adaptability. Water has no shape, yet
7:12 it carves through rock. Be water. Look
7:14 at the most successful people in
7:16 history. They changed their political
7:18 parties. They changed their allies. They
7:20 changed their philosophies. Not because
7:22 they were confused, but because the
7:24 terrain changed. Winston Churchill
7:26 crossed the floor of Parliament [music]
7:28 twice. He went from conservative to
7:31 liberal and back to conservative. People
7:33 called him a traitor. [music] History
7:36 calls him the savior of the west. If he
7:38 had stayed rigid, he would have been a
7:40 footnote. [music] You are holding on to
7:42 identities that do not serve you. You
7:45 are saying, "I am an introvert, so you
7:47 don't network." You are [music] saying I
7:49 am a creative so you don't learn
7:51 finance. Kill those labels. They are
7:54 chains. The person with the unfair
7:56 advantage is the one who can be whoever
7:58 they need to be in the moment. Can you
8:00 sit [music] with a king and be regal?
8:02 Can you sit with a beggar and be humble?
8:04 Can you sit with a killer and be
8:07 dangerous? If you can only be one thing,
8:09 you are easy to trap. If you can be
8:11 anything, [music] you are impossible to
8:13 catch. Rule four, the art of
8:15 manufactured necessity. [music]
8:17 Why do you fear losing your job? Why do
8:19 you fear losing your partner? [music]
8:21 Because you are replaceable. It hurts to
8:23 hear, but it is the truth. If you left
8:26 tomorrow, the system would hiccup and
8:27 then it would replace you. [music] As
8:30 long as you are replaceable, you have no
8:32 leverage, and without leverage, you have
8:35 no advantage. [music] You must apply the
8:38 law of dependency. Makaveli wrote, "Men [music]
8:38 [music]
8:40 will always be false to you unless they
8:43 are compelled by necessity to be true."
8:45 You cannot rely on people liking [music]
8:48 you. Liking is a weak emotion. It
8:50 fluctuates. It vanishes [music] when
8:53 things get hard. You must rely on people
8:55 needing you. You must become the
8:57 bottleneck. In every system, [music]
8:59 there is one point where everything
9:01 converges. In a business, maybe it's the
9:03 [music] person who owns the relationship
9:05 with the biggest client. Maybe it's the
9:08 only engineer who understands the legacy
9:09 code. [music]
9:10 Maybe it's the person who knows where
9:13 the money is actually hidden. Find that
9:16 [music] choke point. Occupy it. Do not
9:18 teach others how to do what you do. This
9:20 sounds [music] counterintuitive. HR
9:24 tells you to share knowledge. HR wants
9:25 you to be replaceable [music]
9:27 so they can fire you and hire someone
9:30 cheaper. The outlier hoards knowledge.
9:32 [music] You make yourself the only key
9:34 that fits the lock. When you are the
9:36 only one who can solve the specific [music]
9:36 [music]
9:38 painful problem that terrifies your
9:40 boss, you can do whatever you want.
9:42 [music] You can come in late. You can
9:45 demand a raise. You can dictate terms.
9:48 Why? Because they cannot afford to lose
9:50 you. [music] Pain is the greatest
9:53 negotiator. If losing you causes them
9:56 [music] pain, you own them. If losing
9:58 you is just an inconvenience, they
10:00 [music] own you. Look at your life right
10:03 now. Who needs you? truly needs [music]
10:06 you. If the answer is no one, you are in
10:08 a state of emergency. You are a
10:11 commodity, and commodities are traded,
10:13 [music] used, and discarded. Build a
10:16 skill set that is rare. Hoard a
10:18 relationship that is exclusive. [music]
10:21 Control a resource that is scarce. Make
10:23 yourself the oxygen in the room. When
10:25 you are the oxygen, you don't [music]
10:28 have to fight for respect. They will
10:31 suffocate without you. Rule five, the
10:34 UDA loop. Speed as a weapon. Most people
10:37 lose because they are too slow. They
10:38 overthink. They create [music]
10:41 prospects. They have meetings about
10:43 meetings. They wait for perfect
10:45 conditions. While they are polishing
10:47 their plan, the predator has already
10:49 eaten. The military [music] strategist
10:53 John Boyd developed the ODA loop.
10:56 Observe, orient, decide, [music] act.
10:58 The pilot who can cycle through this
11:01 loop faster than his enemy wins. If I
11:03 can react to your movement before you
11:05 have finished making it, I am inside
11:08 your timeline. I own your reality. [music]
11:08 [music]
11:11 The unfair advantage belongs to the
11:13 swift. You are hesitating. You have an
11:15 idea for a channel, [music] a business,
11:18 a project. But you are researching. You
11:21 are preparing. [music] Research is often
11:24 just procrastination in a suit. Chesari
11:26 Boura conquered the [music] Romana
11:29 because he moved his armies in winter.
11:32 No one fought in winter. It was cold. It
11:34 was hard. It was impossible. [music] So
11:37 his enemies went to sleep. They waited
11:40 for spring. Bouier didn't wait. He
11:42 marched through [music] the snow. He
11:43 arrived at their gates while they were
11:46 still in bed. He won because he rejected
11:49 the standard timeline. You need to
11:51 compress [music] your timelines. If you
11:53 think a project will take a month, do it
11:55 in a week. If you think a decision needs
11:58 [music] a week, make it in an hour. What
12:00 happens when you move at this speed? [music]
12:01 [music]
12:03 You break the rhythm of everyone around
12:06 you. Your competitors cannot keep up.
12:08 Your enemies cannot predict you because
12:10 you are moving faster than their logic
12:11 allows. [music]
12:14 Speed creates chaos and the outlier
12:17 thrives in chaos. When you act [music]
12:21 fast, you make mistakes. Yes, but
12:22 because you are fast, you [music] can
12:25 fix them before anyone notices. The slow
12:28 person makes a mistake and it defines
12:31 them for a year. The fast person makes a
12:33 mistake, [music] corrects it, pivots and
12:36 wins all while the slow person is still
12:38 filing the paperwork. Be [music]
12:42 aggressive. Be sudden. Machaveli said,
12:44 "Fortune is a woman, [music] and if you
12:46 wish to keep her under, it is necessary
12:49 to beat and illuse her. And it is seen
12:51 that she allows herself to be mastered
12:53 by the adventurous rather than by those
12:56 who go to work more coldly. [music] The
12:58 universe rewards momentum. It punishes
13:01 hesitation. If you want the advantage,
13:04 stop asking for permission. Just move.
13:07 Pause. Feel the resistance rising in
13:09 you. Some of you are listening to this
13:11 and your conditioning is fighting back.
13:13 You [music] are thinking, "But this
13:16 sounds manipulative. This sounds cold.
13:18 This isn't nice." You are right. It
13:21 isn't nice. Nature is not nice. [music]
13:24 History is not nice. The economy is not
13:26 nice. You have been raised in a nursery [music]
13:26 [music]
13:28 protected by artificial rules of
13:30 politeness. But you are not in the
13:33 nursery anymore. You are in the wild.
13:35 The sheep thinks [music] the wolf is
13:37 mean. The wolf does not care. The wolf
13:40 is fed. You have a choice. You can hold
13:43 on to your niceness and be the victim of
13:45 those [music] who don't. Or you can
13:47 integrate your shadow. You can become
13:49 capable of these things [music] and then
13:52 choose when to use them. A peaceful man
13:54 is not a man who cannot [music] fight. A
13:56 man who cannot fight is just a victim in
13:59 waiting. A peaceful man is a man who can
14:01 destroy you but chooses not [music] to.
14:03 That is the only position of true
14:06 morality. Strength. We have two more
14:09 rules. The darkest ones. The ones that
14:11 require you to look into the mirror
14:13 [music] and kill the part of you that
14:16 needs to be liked. Are you ready? Rule
14:18 six, the law of strategic [music]
14:23 silence. The void. We live in a world of
14:25 noise. Everyone is broadcasting. [music]
14:28 Everyone is signaling. Look at me.
14:31 Validate me. Hear me. This is why they
14:34 are weak. When you talk, you reveal. You
14:36 reveal your intentions. You reveal your
14:39 intelligence or lack of it. You reveal
14:42 your insecurities. Information is power.
14:44 And when you speak, you are giving your
14:47 power away for free. The person with the
14:50 unfair advantage is the void. Imagine a
14:52 negotiation. One [music] person is
14:55 talking nervously, filling the silence,
14:57 explaining their position, justifying
14:59 [music] their price. The other person is
15:02 sitting back, watching, saying nothing.
15:04 Who is in control? [music] The silent
15:08 one. Silence makes people uncomfortable.
15:09 They project [music] their fears into
15:12 the silence. If you don't speak, they
15:13 assume you are thinking something
15:15 profound. They assume you [music]
15:18 disagree. They assume you know something
15:21 they don't. And so they start to bid
15:22 against themselves. [music]
15:24 They start to offer more just to break
15:27 the tension. Cardinal Mazarene, the
15:28 great French statesman, [music]
15:31 had a motto, simulate and dissimulate.
15:34 And above all, know how to remain
15:35 silent. [music]
15:36 You must train yourself to be
15:39 comfortable with the awkward pause. When
15:41 someone insults you, [music] do not snap
15:44 back. Look at them. Hold the silence for
15:47 3 seconds. Watch them squirm. Your
15:49 silence [music] says your words are too
15:52 small to impact me. When you have a big
15:54 [music] plan, do not post it on social
15:57 media. Do not tell your friends. The
15:58 dopamine hit you get from telling people
16:01 [music] your goals actually reduces the
16:03 drive you have to achieve them. It
16:05 tricks your brain into thinking you've
16:07 already done it. Keep [music] it in the
16:09 dark. Mushrooms grow in the dark.
16:12 Diamonds form in the dark. Power builds
16:15 in the dark. Build in silence. Let your
16:17 results be the [music] explosion. People
16:19 should be shocked by your success
16:20 because they didn't see it [music]
16:22 coming. They didn't see the work. They
16:25 didn't hear the announcements. They just
16:27 saw the lightning strike. Be the
16:29 lightning, not the thunder. Thunder
16:31 [music] is just noise. Lightning does
16:34 the damage. Rule seven, the reputation
16:36 of unpredictability. [music]
16:38 If I know what you are going to do, I
16:41 can defeat you. If you are a nice guy,
16:43 [music] I know you will back down if I
16:46 press hard enough. If you are greedy, I
16:48 [music] know I can buy you. If you are
16:50 proud, I know I can bait you with
16:52 insults. Predictability is [music]
16:56 death. To have an unfair advantage, you
16:59 must be irrational, or at least appear
17:01 to be. Nixon used [music] this in the
17:04 Cold War. It was called the madman
17:06 theory. He wanted the Soviet Union to
17:08 believe that he was [music] volatile,
17:10 that he was crazy enough to push the
17:12 nuclear button if he was provoked.
17:14 Because they thought [music] he might be
17:17 crazy, they walked on eggshells. They
17:19 made concessions. They feared him. If
17:21 you are always consistent, [music]
17:23 people get comfortable. They take you
17:25 for granted. Sometimes you need to break
17:27 the pattern. If you are always
17:30 available, suddenly [music] disappear.
17:32 If you are always calm, suddenly show a
17:34 flash of cold anger. If you are always
17:37 agreeable, suddenly say no to a small
17:39 request without [music] explanation.
17:41 This keeps people off balance. It
17:43 reminds them that you are a dangerous
17:46 entity. It reminds them that your favor
17:48 is [music] not guaranteed. Machaveli
17:50 said it is better to be feared than
17:53 loved. Why? Because love is given by
17:56 them and they can take it away. Fear is
17:59 compelled by you. You control it. I am
18:01 not telling you to be a terror. [music]
18:03 I am telling you to be respected. And
18:05 respect comes from the understanding
18:08 that you are capable of walking away,
18:09 capable of saying no, and capable
18:12 [music] of changing the game. Do not be
18:14 the dog that comes every time it is
18:16 whistled for. Be the [music] cat that
18:19 watches, decides, and moves only when it
18:22 wants to. These seven rules are the
18:24 foundation. [music] They are the weapons
18:26 you carry in your pocket. But weapons
18:28 are useless if [music] the hand that
18:31 holds them is shaking. You can hold the
18:33 sword of Caesar, but if your hand is
18:35 weak, [music] you will drop it. You can
18:37 know the secrets of Rothschild, but if
18:39 your mind is scattered, you will
18:41 squander them. [music] The seven rules
18:43 gave you the external mechanics of
18:46 power. But the true unfair advantage,
18:48 [music] the one that no one can steal
18:51 from you, is internal. It is the
18:51 architecture [music]
18:54 of your own psychology. Most people are
18:56 building skyscrapers on a swamp. They
18:58 learn tactics, but they have no
19:01 foundation. They get a little bit of
19:03 [music] success, and their ego collapses
19:05 it. They get a little bit of money, and
19:07 their [music] impulses drain it. To keep
19:09 the advantage, you must become a vessel
19:12 capable of holding it. Machaveli [music]
19:14 was not just a political theorist. He
19:16 was a psychologist of power. He
19:18 understood that the greatest [music]
19:20 threat to a prince was not the assassin
19:23 in the hallway, but the delusion in the
19:25 [music] mirror. You have three internal
19:27 enemies that are stripping you of your
19:29 advantage [music] right now. We are
19:31 going to identify them, and we are going
19:34 to execute them. Enemy one, the
19:36 addiction to validation, [music] the
19:38 puppet strings. Look at your last five
19:40 actions. Did you do them because they
19:42 moved you forward, [music] or did you do
19:44 them because you wanted someone to say,
19:47 "Good job." The need for validation is
19:49 [music] a leash. And the moment you put
19:52 it on, you hand the handle to society.
19:54 The outlier does not [music] operate for
19:57 applause. He operates for effect. When
19:59 you post your gym [music] selfie, you
20:01 are trading the internal power of
20:03 discipline for the cheap currency of
20:06 [music] likes. You are selling your gold
20:09 for plastic. Stop it. The most dangerous
20:11 man is the one who does the work in the
20:14 dark and refuses to show it. Why?
20:16 Because he is building internal
20:18 pressure. He is not releasing the
20:20 energy. [music] He is compressing it.
20:22 When you keep your winds to yourself,
20:25 you grow a sense of superiority. [music]
20:28 Not arrogance, gravity. You walk into a
20:30 room knowing what you have done, [music]
20:32 knowing what you are capable of. And you
20:35 don't need anyone to confirm it. That
20:37 [music] is an unfair advantage because
20:39 while everyone else is dancing for
20:41 attention, you are watching them.
20:44 [music] and the watcher always controls
20:47 the performer. Enemy two, the fear of
20:50 being the bad guy. We are raised on
20:52 cartoons where the hero is always nice,
20:55 [music] always honest, and always wins.
20:57 This is programming designed to make you
21:00 a worker be. In the real world,
21:02 effective people are often disliked. If
21:04 you want to change anything, your
21:06 [music] life, your bank account, your
21:08 industry, you are going to upset the
21:10 status quo. You are going to make people
21:12 jealous. You are going to make people
21:14 uncomfortable. If you are afraid of
21:16 that, you will unconsciously sabotage
21:19 your own success [music] just to stay
21:21 safe in the herd. You must develop the
21:24 stomach for conflict. It is okay to be
21:26 the villain in someone else's story. As
21:29 long as you are the hero in yours. If
21:32 you fire an incompetent employee to his
21:33 family, you are the [music] villain. To
21:36 your business, you are the savior. Who
21:38 are you loyal to? [music] If you stop
21:40 drinking with your loser friends to
21:42 build your business, to them you are
21:44 arrogant. To [music] your future self,
21:47 you are loyal. Pick your loyalty. You
21:50 cannot save everyone. Attempting to do
21:53 so is just vanity disguised as altruism.
21:55 Enemy [music] three. The illusion of
21:58 tomorrow. I'll start on Monday. I'm
22:00 waiting for the right time. This is the
22:03 language of the prey. The predator lives
22:05 in the eternal now. There is no
22:08 tomorrow. Tomorrow is a concept. It is a
22:11 hallucination. The only thing that is
22:14 real is this [music] second. The unfair
22:16 advantage is the ability to close the
22:18 gap between thought and action. [music]
22:21 Most people have a gap of days, weeks,
22:24 or years. I should write a book. 10
22:26 years later, I should write a book.
22:29 [music] The outlier thinks I should
22:31 write a book. And that night, he [music]
22:34 writes the first chapter. Shrink the
22:36 gap. If you can shrink the gap between
22:39 idea and [music] execution to zero, you
22:42 become terrifying. You become a force of
22:44 nature. While others are planning, [music]
22:44 [music]
22:46 you are doing. While they are
22:49 correcting, you are finishing. Carl
22:51 Jung, [music] the Swiss psychiatrist,
22:54 talked about the shadow. It is the part
22:55 of you that you hide. [music] The
22:58 aggression, the greed, the desire for
23:01 dominance, the coldness. Society tells
23:04 you to repress [music] this. Be nice. be
23:06 humble. But repression creates sickness. [music]
23:07 [music]
23:10 It creates weak men who explode in weird
23:13 ways. The Machavevelian path is not to
23:14 repress [music] the shadow, but to
23:17 integrate it. You need your aggression.
23:19 You need it to defend your boundaries.
23:21 You need it to close the [music] deal.
23:24 You need it to wake up at 4:00 a.m. when
23:26 your body wants to sleep. You need your
23:29 greed. You need it to demand what you
23:31 are worth. You need it to refuse [music]
23:34 to settle for mediocrity. Don't kill the
23:36 monster. Leash the monster and use him
23:39 to pull your chariot. A harmless man is
23:42 not a good man. [music] A good man is a
23:44 dangerous man who has his danger under
23:47 voluntary control. [music] Be dangerous.
23:50 So where does this leave us? You now
23:52 [music] have the seven ruthless rules.
23:55 The synagogia strategy. Eliminate
23:57 resistance through deception, not
24:00 attrition. Information. [music]
24:02 Asymmetry. Know what they don't know.
24:05 Weaponized pragmatism. Fluidity [music]
24:08 over ideology. Be what the moment needs.
24:11 Manufactured necessity. Be the oxygen
24:13 they [music] cannot breathe without. The
24:15 uda loop. [clears throat] Speed kills.
24:17 Move faster than their logic. [music]
24:20 Strategic silence. The void that compels
24:21 them to reveal the truth. Unpredictability.
24:23 Unpredictability.
24:26 The fear that commands respect. And you
24:28 have the internal citadel. Kill the need
24:30 for validation. [music]
24:32 accept the role of the villain.
24:34 Integrate the shadow. When you combine
24:36 these, you [music] stop playing the game
24:39 on hard mode. You stop begging the world
24:41 for permission. [music] You stop waiting
24:43 in line. You realize that the door was
24:45 never locked. You were just too polite
24:48 to kick it open. This is not about being
24:50 evil. [music] It is about being
24:52 effective. It is about respecting your
24:54 own potential [music] enough to stop
24:57 handicapping yourself with the rules of
25:00 the mediocre. The world is not waiting
25:02 for you to succeed. [music] The world is
25:05 indifferent. It will grind you down if
25:07 you let it. But if you apply these
25:09 rules, if you become the outlier, [music]
25:09 [music]
25:12 the world will not just respect you. It
25:14 will make way for you. Because the world
25:16 always makes way for the man who knows
25:19 exactly where he is going and who
25:21 carries a sword to clear the path. But
25:24 be warned, once you start applying these
25:27 rules, you will change the people around
25:29 you. The ones who love you for your
25:32 weakness will get uncomfortable. [music]
25:34 They will say you've changed. They will
25:36 try to pull you back into the bucket.
25:39 This is [music] the final test. Can you
25:41 stand alone? Can you walk the path when
25:43 the herd is going the other way? [music]
25:45 Most people can't. The pressure of
25:48 conformity is the heaviest weight in the
25:50 universe. That is why the top is lonely,
25:52 but the view is [music] worth it. Are
25:54 you ready to pay the price? Think about
25:57 that. If this opened your eyes,
25:58 understand [music]
26:01 this is only what I can show publicly.
26:03 There are videos I cannot upload for
26:04 everyone. [music] There are aspects of
26:07 dark psychology that I simply cannot
26:09 discuss publicly on YouTube without
26:12 being censored or demonetized. The
26:14 algorithm [music] suppresses the most
26:17 powerful information. Those exist behind
26:19 the join button. [music] If you're still
26:21 here, you're not like the others.
26:24 Subscribe if you haven't. But if you
26:26 want what's hidden, click the join
26:27 button and step into [music] the
26:29 architect level. You will unlock
26:32 exclusive uncensored videos that dive
26:34 [music] into the deepest parts of the
26:36 human psyche. Most won't. That's the point.
