0:02 Did you know that right now 60% of
0:05 Google searches end without anyone ever
0:08 clicking a link? That means your old SEO
0:10 strategies might need an update. The
0:12 good news is there's a simple way to
0:13 adapt your content so that you still get
0:16 views even with AI searches taking over
0:18 Google's top slot. Not long ago, getting
0:20 to the top of Google search page was
0:23 everything. But that's changing fast.
0:25 More and more users are turning to
0:28 ChatGBT, Perplexity, even Google's AI
0:31 overviews for direct answers to their
0:33 questions. And if your content isn't
0:34 optimized for AI, you could start
0:36 missing out on a potentially great new
0:39 audience. As AI search changes the game,
0:41 new optimization tactics are being
0:43 developed to help your content stay
0:45 visible, no matter the platform. In
0:47 today's video, we'll introduce you to
0:49 GEO so you can get familiar with a few
0:51 key steps you can take to make sure AI
0:53 platforms are ready to reference your
0:56 content. GEO stands for generative
0:59 engine optimization. Think of it as
1:02 SEO's evolution for the AI age. SEO gets
1:06 you ranked while GEO gets you quoted.
1:07 The term is starting to gain traction
1:09 with SEO experts and marketers to
1:10 differentiate between making your
1:13 content more visible to AI and making
1:15 your links rank high on a search page.
1:17 You still need SEO, but now it's going
1:20 to be complemented by GEO, which can
1:22 open up your content to a whole new
1:25 audience. So, what exactly makes GEO
1:27 different from SEO? We'll start off with
1:30 similarities since there are plenty. At
1:33 their core, both SEO and GEO are
1:35 optimization tactics to make your
1:38 website and content more visible and
1:40 have it appear in online searches. They
1:42 both need highquality, relevant content
1:45 and both capitalize on user intent to
1:47 increase traffic to your website. It's
1:48 important to quickly mention that the
1:51 most commonly used AI platforms, even
1:52 those that aren't being developed by
1:55 Google or Microsoft, are still using
1:57 established search engines to help with
1:59 their general queries. This means that
2:01 regardless of how you ask the question,
2:04 whether it's on Google, Perplexity,
2:07 Bing, or ChatGpt, the pool of
2:09 information isn't widely different. Your
2:10 content has just as much potential to
2:13 appear in an answer on Perplexity or
2:16 ChatgPT. But you need to optimize your
2:19 content so that it is understandable and
2:22 interesting to the AI models. It won't
2:24 happen by default. In order for your
2:26 content to be considered, it needs to be
2:29 clear, credible, useful, and
2:31 trustworthy. It's not just about
2:33 matching the question a user is asking
2:35 or using the right combination of
2:37 keywords to get to the top. AI searches
2:40 want you to be a reliable source that
2:42 answers the user's questions from within
2:44 their responses. There are four key
2:46 differences that are going to shape how
2:48 you approach content creation moving
2:50 forward in order to blend the two
2:54 optimization strategies. SEO targets
2:56 traditional SERs, search engine results
3:00 pages, while GEO targets AI generated
3:02 responses, whether they're in Google's
3:06 AI overviews or on dedicated apps like
3:09 ChachiPT. GEO is focused on getting your
3:11 content referenced in the AI response
3:13 rather than having your link appear on a
3:16 search page. SEO builds your ranking
3:19 factor by using keywords, back links,
3:22 and technical SEO elements to make sure
3:24 search crawlers can find your content.
3:27 Quality is still a major factor, but
3:28 since your content isn't going to appear
3:29 on the results page, it doesn't
3:32 necessarily have to be narrative. This
3:34 is why elements like alt tags or
3:36 hashtags work well for SEO, as they help
3:38 the search engine recognize and
3:41 recommend your content. GEO, on the
3:43 other hand, leverages content structure,
3:46 authority, and citations in order to
3:48 make your content more attractive to AI
3:50 platforms. AI needs to be able to
3:52 understand your information in order to
3:55 site it as a source, but ultimately
3:58 it'll give the user a complete answer to
4:00 their question. Your content is a
4:03 resource rather than a recommendation.
4:05 So for it to appear, it needs to have
4:07 expertise. Now, this one's pretty
4:10 interesting. SEO has always been
4:13 clickdriven. Its purpose was always to
4:15 make sure users were clicking through a
4:17 link on your search page to reach your
4:20 content. AI platforms and overviews are
4:22 designed to give users a summary of
4:24 information without having to click
4:26 through to a new page. Because of this,
4:30 GEO focuses on exposurdriven traffic,
4:31 meaning you would increase brand
4:34 visibility online through mentions in AI
4:37 responses, which can lead to indirect
4:39 traffic. Since the ranking factors,
4:42 traffic, and targets are different for
4:44 AI searches, your content strategy needs
4:47 to change as well. SEO targeted your
4:50 whole website or web page using elements
4:52 like technical SEO, keywords, and back
4:55 links to help search rankings for the
4:58 whole page. GEO prioritizes the actual
5:00 content of your page with the goal of
5:02 making sure that that content can be
5:05 retrieved by AI systems without needing
5:08 full page context. For good GEO, you
5:10 should be writing contextrich pieces
5:13 that can be understood independently and
5:15 are easier for AI to understand and
5:17 quote. Writing in a clear question and
5:20 answer format, for example, is a solid
5:22 structure for AI to understand since it
5:25 can relate the question to its query and
5:27 use your answer as an explanation.
5:28 Here's a blog that really nailed their
5:32 GEO strategy. Story Chief is a content
5:33 management platform that also runs a
5:36 blog about all the latest innovations in
5:38 marketing strategy, including SEO. Their
5:41 blog post on GEO is well structured with
5:43 many of the headings phrases questions
5:45 that are then answered in the paragraphs
5:47 below. They use quotations from
5:49 trustworthy sources, in this case, the
5:51 original research paper that proposes
5:54 GEO as an optimization method, and even
5:56 have screenshot examples helping them
5:58 build authority. Again, the paragraphs
6:00 are clear and easy to read for both
6:02 humans and AI and often have
6:05 self-contained responses to the topics
6:07 posed in the heading. You can see on
6:09 Hostinger tutorials, we have a similar
6:11 article on GEO that tackles some of the
6:13 more technical elements behind the
6:15 optimization method. So that you don't
6:17 forget about them once the video is
6:19 over, we've made a short checklist for
6:22 the most important elements of GEO. You
6:23 can find it down in the description
6:25 below along with a code for 10% off
6:27 Hostinger or Horizons. If you can
6:31 believe it, Perplexity has grown to 15
6:34 million monthly users in just a short
6:36 period of time. And every Google search
6:38 you make is headed up by their AI
6:40 overviews providing a summary of
6:42 relevant information. That tells us
6:45 there's a huge shift happening in how
6:47 people find information online. And this
6:50 trend is accelerating. As more people
6:52 discover AI search tools, the websites
6:54 that understand how to work with these
6:55 platforms are going to see new
6:58 opportunities for visibility and growth.
7:00 This shift isn't about rushing to change
7:03 everything overnight. Rather, it's about
7:06 understanding how to evolve your content
7:08 strategy thoughtfully to keep up with
7:11 the times. Thinking about this now means
7:12 positioning your business to be a leader
7:15 in the future. And honestly, most of the
7:17 skills you've learned for SEO translate
7:19 directly to GEO. You just need to
7:23 understand the difference. The old SEO
7:25 game was all about being number one,
7:27 ranking as high as you can, and
7:30 measuring success by clickthroughs. As
7:32 AI becomes more prominent, number one is
7:35 changing. Now, it's all about being a
7:37 source AI can trust and site in its
7:40 responses. GEO isn't widely adopted yet,
7:42 but just like LLM.ext text and other
7:44 emerging standards. It's becoming an
7:46 important consideration for content
7:48 creators who want to stay visible across
7:51 all search platforms. So, have you been
7:54 using AI for your online searches or are
7:56 you still loyal to the old Google search
7:58 bar? Let us know down below and keep an
8:00 eye out for our next video. We'll
8:01 actually be chatting with the organic
8:03 marketing specialists here at Hostinger
8:04 answering some of the most common
8:07 questions about GEO. So, make sure
8:08 you're subscribed so you know exactly
8:10 when that video goes up. Thanks so much
