0:01 hi and welcome to my YouTube channel my
0:03 name is Emma and this channel is called
0:04 perfumer ISM so you clicked on this
0:05 video because you want to learn either
0:07 how to apply perfume or how to make your
0:09 fragrance last a really long time thank
0:10 you for trusting me with this
0:12 information my name is Emma I studied
0:14 fragrance at Isco I also worked as a
0:16 sales associate in fragrance for about 3
0:17 years so I tested a lot of the
0:19 fragrances on the market I've worked
0:20 with a lot of different people and
0:21 customers I also have a bachelor in
0:23 science and I love fragrance and I read
0:25 a lot of books and literature about
0:27 chemistry of fragrance and the science
0:28 behind fragrance so I really want my
0:29 page to be a place where you guys can
0:31 learn and go-to for these kinds of
0:32 things first of all let's talk about how
0:34 to apply perfume now this is a question
0:36 that will vary personto person it will
0:38 greatly vary based on how strong you
0:39 want your fragrance to be and what
0:40 you're going to be wearing your
0:42 fragrance for so for example if you're
0:43 going to work in a health care place
0:44 where you're not supposed to wear
0:46 fragrance and you're trying to get away
0:48 with it you will want to go in
0:49 light-handed with a fragrance that is
0:51 not very strong and so say that you want
0:54 the most intimate like near fragrance to
0:55 you you want a fragrance that is mostly
0:57 top note heavy or a fragrance that is
0:59 not alcohol based in your fragrance you
1:01 have three ingredients you have water
1:03 alcohol and oil the oil is the perfume
1:05 oil and that is what smells in your
1:07 fragrance and alcohol is what projects
1:08 into the air if you've ever sprayed
1:10 fragrance and you all you smell in the
1:12 first second is alcohol is because
1:14 alcohol is very volatile it has a low
1:15 boiling point so as soon as it touches
1:17 your skin it will heat up and project
1:19 into the air and sometimes it'll bring
1:20 some of the oil with it so if you have a
1:23 fragrance like this that is just oil and
1:24 you put it on your skin it will stay
1:27 closer to the skin and it won't project
1:28 as far away whereas if you have a
1:30 fragrance that is alcohol based like
1:32 this that is a liquid you will spray it
1:34 on your skin and you can smell it from
1:35 far away because the alcohol is
1:36 projecting and bringing the fragrance
1:38 into the air and so because of that a
1:40 fragrance like this will project farther
1:41 away from you whereas an oil usually
1:44 stays closer to the Skin So if you are
1:45 going to be in an intimate setting an
1:47 oil is really good because it stays on
1:49 your skin longer if you want to boost
1:50 longevity fragrance oil is definitely
1:52 the way to go an oil is sometimes a good
1:54 base to make your fragrance last longer
1:56 and then you can add a perfume on top if
1:57 you want Maximum Impact I will Define a
1:59 few terms I've kind of discussed these a
2:01 little bit there is projection longevity
2:03 and seage are three important terms when
2:04 it comes to fragrance projection how far
2:06 does your fragrance project how far away
2:08 can people smell you oils tend to have
2:10 closer and smaller projection you have
2:12 to kind of lean in to smell whereas
2:14 alcohol-based fragrances can go pretty
2:16 far so A Light alcohol based fragrance
2:18 you might be able to smell it if someone
2:21 leans in or an arms length is about
2:23 light projection Beyond arms length I
2:24 would say is medium projection and then
2:26 filling a room I would say is insane
2:29 crazy amazing projection and then seage
2:31 is how strong is the perfume within the
2:32 space that you can smell it so there's
2:33 some fragrances that someone can smell
2:35 you within arms distance but it's very
2:37 faint so that fragrance would not have a
2:39 very strong seage whereas fragrances
2:41 like UD for greatness even tiot I would
2:43 say has a very strong seage it's very
2:46 very strong and super potent smellable
2:51 range so that's projection longevity and
2:54 cage so let's talk about the perfume PID
2:55 so your fragrance has a ton of different
2:57 notes in it this fragrance I know has
2:58 matcha vanilla all these different
3:00 things some of the notes we we will call
3:02 Top notes middle notes and Bas notes so
3:03 those are all different things that you
3:05 smell in here based on their boiling
3:07 points you smell them at different
3:09 periods of time and So based on that you
3:11 will find that every fragrance has a top
3:12 a middle and a base based on how you
3:14 smell from the top as in the initial
3:16 scent the mid as in the scent as the
3:18 fragrance has sat for a few hours and
3:19 then the dry down several hours later
3:21 think of cooking if you've ever cooked
3:23 with like wine or alcohol you know that
3:25 it's kind of the first thing to boil off
3:27 and then if you have water alcohol Cooks
3:28 off really fast that's why a lot of
3:30 people cook with wine and you don't get
3:31 drunk from eating whatever you're
3:33 cooking is because the alcohol boils off
3:34 really quickly so it's kind of a similar
3:36 thing with this some notes for example
3:38 bergamont bergamont is a very popular
3:40 top note because it has a super low
3:42 boiling point so the second you spray
3:43 the second it touches your skin it's
3:45 evaporating it's projecting into the air
3:46 you can smell it right at the beginning
3:49 because it's like the alcohol or like
3:50 the wine the thing that you smell
3:52 immediately that boils off first those
3:53 are the top notes those are what you
3:55 smell immediately and then middle notes
3:57 are like the water that stays behind and
3:59 so middle notes are usually floral notes
4:00 all these different things whatever you
4:02 smell after the top notes go away and
4:04 then base notes are really long-lasting
4:06 fragrances like vanilla Sandalwood
4:07 pachuli these are all base notes that
4:09 have a really good longevity and this
4:11 has to do with the chemical properties
4:13 of the scents themselves so if you have
4:14 a fragrance that's super top- note heavy
4:16 it won't last as long for example I have
4:18 this fragrance called chill and solle
4:20 from bulgary it's a naroli bergamont
4:22 pedig scent it's super fresh and very
4:25 green and this is super topheavy it's a
4:27 very like up here kind of fragrance
4:29 Super Fresh super light this fragrance
4:31 will never have the same oomph and
4:33 craziness as as something like incarnate
4:34 by Scout Dixon West which is pure
4:37 balsams and resins and really strong
4:38 super long lasting fragrances you can
4:40 never get this to project like this and
4:42 you can never get this to last like this
4:43 because of the chemical properties of
4:45 the scent and the only way to get this
4:47 to last like this is for it to actually
4:49 change like to add pachuli or to add
4:51 sandal water to add these Bas notes for
4:53 the fragrance to cling to however there
4:55 are ways to make it last longer for
4:56 example if you have a fragrance like
4:58 this you can layer it with a perfume oil
5:00 so put a perfume oil on on spray the
5:02 fragrance on after the perfume oil and
5:03 the oil and the moisture will give your
5:05 fragrance something to cling to top
5:06 middle and base notes those are all
5:08 based off of heat and evaporation and
5:09 that's why you most commonly spray on
5:11 your pulse points which are points that
5:13 you have a lot of concentrated heat so
5:15 that is something like our wrists behind
5:17 your ears behind the knees ankles even
5:20 if you wanted to generally we spray on
5:22 the pulse points so I will show you how
5:23 I apply this is a fragrance called happy
5:25 dust this is an extr of perfum so it has
5:26 a lot of fragrance oil but it's not
5:29 super strong it's not like a crazy beast
5:30 mode performance so I would say this is
5:32 just kind of my average application
5:35 routine so spray on one wrist generally
5:37 you do not rub because like I mentioned
5:39 heat is super important for the
5:40 fragrance experience so if you're
5:41 rubbing your wrist you're causing
5:43 friction which can cause the fragrances
5:45 to evaporate before they're really
5:47 supposed to so if you really really rub
5:48 your wrist your fragrance won't last as
5:50 long because it'll essentially boil off
5:51 before you really give it the chance to
5:53 settle or you can evaporate some of the
5:55 top notes and then your fragrance just
5:56 it's just not the same so that's why you
5:58 don't rub your wrist so spray on one
6:01 spray on the other and then I like to
6:04 spray on the back of my
6:06 neck sometimes I'll also spray on the
6:09 center of my chest your skin is a heated
6:10 surface and heat will evaporate your
6:13 fragrance so if you want your fragrance
6:14 to last long if you're struggling with
6:16 longevity one thing that's really
6:18 important to do is spray on your clothes
6:19 be careful obviously this fragrance is
6:21 not super dark some fragrances have
6:22 really dark juice and therefore you have
6:24 to be careful cuz sometimes it could
6:26 stain in your clothing The Matrix of
6:28 your clothing is optimal for holding on
6:31 to fragrances your clothing is literally
6:33 ready to just suck up and hold on to
6:35 fragrances whereas your skin is ready to
6:36 heat up fragrances so if you spray on
6:38 clothing you won't get the same kind of
6:40 top middle base because your clothes
6:41 won't be meshing with the fragrance the
6:43 way that your skin is the benefit of
6:44 that is it boosts longevity your
6:45 fragrance will hold onto your clothes a
6:47 little better and sometimes it's just
6:49 nice to have a little bit more fragrance
6:50 so spraying on clothes is really
6:52 important for boosting longevity with
6:53 fragrance you can also spray on your
6:55 hair however fragrances are made of
6:57 alcohol which can be drying to your hair
6:59 so just keep cognizant of that places
7:00 that are intered to spray I like the
7:01 back of my neck because if you spray the
7:03 front of your neck it'll be the
7:04 strongest right under your nose and
7:05 sometimes your fragrance could choke you
7:07 out if you do the back of your neck then
7:09 you'll have a scent Trail and every time
7:10 you move your hair the fragrance will
7:11 disperse behind you so I think it's
7:13 really pretty wrists are gorgeous so
7:14 that when you move your arms around the
7:16 fragrances will disperse um another
7:18 thing you can do is spray and walk
7:19 through now some people consider this
7:21 wasteful but it's actually a very
7:23 effective technique especially for
7:25 strong fragrances I worked as a sales
7:27 associate for several years and mugir
7:30 fragrances specifically like Angel those
7:31 are all made to be overdosed so those
7:34 are extremely potent strong fragrances
7:36 and we were actually directed by mugir
7:37 that you're supposed to have clients
7:39 spray the fragrances and walk through
7:40 them and that is actually how you're
7:42 supposed to apply a mugir fragrance
7:44 because they are so strong and superdos
7:45 that you're not supposed to just put
7:47 them on your skin the way you would in
7:48 original fragrance it would be way too
7:50 overpowering so just spray and walk
7:51 through that is definitely a technique
7:53 that you can do with strong fragrances
7:55 that you want kind of an allaround scent
7:56 bubble and not just like concentrated in
7:58 one area sometimes I'll spray all down
8:00 my body sometimes I just spray on my
8:02 pulse points when it comes to really
8:03 strong strong fragrances like for
8:05 example chot this fragrance is
8:06 incredibly beast mode it's a really
8:08 pretty vanilla perfume I will just put
8:10 like kind of one spray Central so I get
8:12 a little bit of my chest a little bit of
8:14 my clothing and then I'll do spray on
8:16 one wrist and then tap onto the other
8:18 again don't rub it's not the worst thing
8:20 you could do but it's just not optimal
8:21 because I talk with my hands and move my
8:23 hands around and so if I have a really
8:25 really strong fragrance I will split
8:26 that between wrists but you can always
8:28 do one spray on one wrist one on the
8:30 other it really depends um some tips and
8:31 tricks in terms of boosting longevity
8:34 are also it is integral that your skin
8:37 is hydrated it is integral if your skin
8:39 is dry your perfume will not last as
8:41 long your fragrance wants to stick to a
8:43 hydrated base so it is incredibly
8:44 important that you are layering your
8:47 perfume with a base I I really like any
8:49 kind of body lotion I really like the
8:51 dead cool fragrance this is extra milk
8:53 it's just like a really neutral kind of
8:56 ambery musky scent this scent is so
8:58 gorgeous and subtle that to me it just
9:00 doesn't even feel like perfume like this
9:02 almost feels like an unscented lotion
9:04 but it's super hydrating and creamy and
9:06 Rich but it doesn't feel greasy or oily
9:07 so this is kind of one of my favorite
9:08 for formulas and I'll layer this with
9:09 everything it's just kind of like a
9:11 neutral fragrance you don't have to be
9:13 much of a chemist or a perfumer to be
9:14 able to think of like what to mix this
9:15 with cuz it goes with anything I also
9:17 really like the Bianco latte body lotion
9:19 this is super long lasting crazy
9:20 longevity with this here super super
9:23 creamy I also like body oils Delina has
9:24 their dry oil you can put this in your
9:26 hair cuz it's an oil so it won't
9:28 dehydrate your hair there's also the
9:29 sish Naro these ones can tell are
9:31 obviously super super used I like to put
9:32 these on right out of the shower when my
9:34 skin is still super wet these really
9:36 help with moisture so body oils are
9:38 super super important keep your skin
9:40 hydrated and oils can also be a fun
9:42 technique to layer your fragrance and
9:43 get it to last longer and just kind of
9:45 like mix to create a signature scent
9:48 that's uniquely you um I also like nutum
9:49 here they have this body lotion another
9:51 thing you can do is use a fragrance base
9:53 now there's one that I just got it's a
9:55 solid perfume and it is so good I just
9:57 rub it on my wrist and then spray
9:59 perfume on top but it's not launching
10:00 until tomorrow this video you're
10:02 probably watching on September 18th this
10:04 product launches September 19th I will
10:06 link it in the description or like post
10:07 to the community so you guys can have it
10:08 because I really really want to feature
10:10 it in this video but it's just a little
10:11 too early that I can't talk about it so
10:13 but this product here is a solid perfume
10:15 that you guys are going to really really
10:17 like I just apply it on my wrists it's
10:18 kind of a balm like Vaseline like you
10:20 can even do like vaseline as a fragrance
10:22 based and then spray your perfume on and
10:23 that can get your fragrance to last
10:25 longer so those are my best tips and
10:26 tricks for fragrance longevity plus a
10:28 little bit about perfume science how
10:29 your fragrance works and a bit about
10:30 where to apply if you have any more
10:32 questions please let me know I'd be more
10:33 than happy to make another video I love
10:35 you guys and I'll see you later [Music]
