0:15 if you can imagine it technology can
0:18 create it it entertains
0:20 entertains heals
0:21 heals
0:23 connects and
0:26 protects it greets us in the morning and
0:28 guides us home at
0:31 night it can make our dreams are
0:34 reality and can make reality feel like
0:36 our wildest
0:39 dreams technology completely changes how
0:40 we see the
0:45 world each other and the future with
0:47 tech by our side we have the potential
0:50 to solve The World's Greatest challenges
0:53 food Security Access to Health Care
0:56 sustainability and environmental
0:58 impact the more critical the issues the
1:00 more critical the need need for problem
1:03 solving tech especially as part of our
1:06 pursuit of human security for all so as
1:10 we move forward together we do so
1:11 surrounded by the world's greatest
1:14 technological advancements all in one
1:19 place more than ever CES 2024 is the
1:21 celebration of all that Tech has to offer
1:22 offer
1:25 Humanity there's positive energy in the
1:28 air we move forward with both hope and
1:30 confidence because because we're
1:32 creating Solutions in a global effort to
1:35 make the world a better place we're all
1:38 on for powerful connections joyful
1:41 experiences new opportunities and
1:44 everything that Tech makes possible
1:49 right here right now we're all together
2:01 on
2:04 please welcome to the stage CTA
2:07 president Gary [Music]
2:07 [Music] [Applause]
2:10 [Applause] [Music]
2:11 [Music] [Applause]
2:13 [Applause]
2:27 2024 you know for decades CES has been the
2:28 the
2:31 successful because we bring together
2:34 Innovation from across virtually every
2:36 sector of
2:39 Technology every technology industry is
2:41 here and in a sense that's kind of
2:43 what's contributed to Sean success as
2:46 well from Health Care to Mobility to
2:49 food production you'll find Seaman
2:51 Technologies transforming Industries and
2:53 even Transforming Our
2:56 World and they've been doing it for more than
2:58 than
3:07 in fact if you're in New York City you
3:10 can't walk a block without passing a
3:13 building touched by Seaman Automation
3:15 and if you took an Uber or a taxi from
3:18 the airport to get here odds are good it
3:20 was designed using seens software or
3:24 manufactured in a factory with Seaman
3:26 Automation in fact Seamans is making
3:29 electric grids around the world Smarter
3:30 with techn technology that helps save
3:33 energy and support the transition to
3:36 renewable energy and leading the global
3:39 charge is semons there it's It's Working
3:42 For Better Health as a manufacturer of
3:46 half half the world's MRI and CT
3:49 scanning technology and that's thanks to
3:51 the leadership of president and CEO
3:55 Roland Bush as a career physicist he's a
3:58 problem solver by Nature his commitment
4:00 to Innovation is translated into a
4:03 highly successful 30-year career at
4:05 Seamans where he's led the company in
4:07 its transition from a brand known for
4:10 phones and medical devices to a
4:13 technology company leading the way in
4:14 high growth
4:17 sectors Roland is also personally
4:20 committed to developing technologies
4:22 that will help us some solve some of the
4:24 biggest challenges of our time and at
4:27 the same time create a better Greener
4:44 look it's human nature a hunger to
4:48 explore to imagine to invent we're wired
4:51 to ask questions the more impossible the
4:53 better and the challenges of our modern
4:56 world have innovators Engineers all of
5:00 us looking far and wide for answers what
5:04 if the answers aren't out there but
5:06 here where technologies that combine the
5:09 real and digital worlds allow us to
5:10 massively accelerate the rate of
5:13 progress and address our most pressing
5:15 problems for these combined real and
5:17 digital worlds replicate the realities
5:20 of physics but defy the limits of time
5:23 and enable innovators to design build
5:26 and test before a single part is forged
5:29 before a drop of fuel is spent and what
5:30 if we made these combined worlds
5:33 available to anyone so their Innovations
5:35 could take you anywhere what if we could
5:37 use these worlds to transform the way we
5:39 make and do something about food
5:42 security to transform the way we live
5:44 and deliver Quality Health Care to
5:47 transform the way we move Empower
5:50 Greener safer cars to transform the way
5:54 we play and redefine
5:56 Adventure what if these combined real
5:58 and digital worlds let us build zero
6:01 emission factories grow nutritious food
6:04 more quickly affordably sustainably and
6:06 ensure every child could live a full
6:08 life what if we could make our buildings
6:12 smarter our cities more livable what if
6:14 these things weren't just part of a
6:17 Grand Vision but the world we live in
6:19 where ideas from anywhere can solve real problems
6:34 ladies and gentlemen to kick off CES
6:37 2024 please join me in welcoming
6:40 Seaman's president and CEO Roland
6:42 Roland [Music]
6:43 [Music] [Applause]
6:44 [Applause] [Music]
6:52 Bush thank you and [Music]
7:04 technology technology is the most
7:08 powerful tool Humanity has it got us
7:10 where we are
7:12 today and it will take us where we need
7:15 to be that's exactly what Seaman does
7:18 and has been doing for almost two
7:21 centuries we create technology to
7:24 transform the
7:26 everyday for
7:29 everyone the technology we built is
7:32 often hidden but it's literally
7:34 everywhere and it's working behind the
7:37 scenes helping you helping our
7:40 customers to make buildings safer more
7:42 comfortable more sustainable to make
7:44 Power grids more reliable and renewable
7:45 energy more widely
7:48 available it's making Transportation
7:51 safer and Greener whether we are talking
7:55 about your daily commute or a journey to
7:58 the edge of the atmosphere
7:59 atmosphere
8:01 it's making Healthcare more Equitable
8:04 and the treatment of disease more
8:06 effective and it's making factories more
8:13 sustainable but there's so much more we
8:15 need to
8:17 achieve mitigating climate change
8:20 preserving biodiversity managing scarse
8:23 resources overcoming labor shortages or
8:27 producing healthy food for 8 billion
8:31 people no one can do that alone no
8:34 company no
8:37 country we need everyone to
8:40 contribute and there's good news
8:43 something big is
8:48 changing 2024 is a turning point today
8:51 we can build and use technology faster
8:56 than ever because we can combine the
9:01 real and the digital worlds
9:02 and here's what I
9:05 mean you need highly trained Engineers
9:06 to build and run things in the real
9:09 world infrastructure manufacturing
9:12 Transportation you name it design Cycles
9:15 Take Years deploying new tech in the
9:17 real world is expensive and mistakes
9:21 cost billions sometimes even
9:24 lives but this is
9:28 changing and the change has a name
9:33 the industrial
9:36 metaverse with generative Ai and the
9:38 industrial metaverse building and using
9:42 technology is becoming easier and faster
9:45 a lot easier and a lot
9:49 faster we will be able to accelerate
9:52 Innovation accelerate sustainability and
9:55 accelerate access to new
9:59 tech tonight I will share my my vision
10:03 for how Ai and the industrial metaverse
10:05 will redefine reality and transform the
10:09 way we live work move or
10:11 make and let me say it
10:14 again the industrial metaverse will
10:17 redefine reality and transform the
10:19 everyday for
10:26 everyone yet the word industrial is very
10:28 important the industrial metaverse is a
10:31 virtual World almost impossible to
10:34 distinguish from The Real World an
10:38 immersive space where people and AI can
10:42 collaborate in real time to solve real world
10:44 world
10:48 problems in other words it's a place
10:49 where you combine the real and the digital
10:50 digital
10:59 Innovations so
11:02 what exactly will this immersive virtual
11:06 world allow us to achieve
11:09 remember it accelerates Innovation
11:12 because you can simulate whatever you
11:14 want to build in the digital world
11:17 before you build it in the real world in
11:25 metaverse in the industrial the time
11:28 flows differently iterations that once
11:31 took years years can be done now in
11:33 seconds remember it accelerates
11:36 sustainability because wherever you
11:40 build you can understand and quantify
11:43 the environment impact that allows you
11:46 to build products using less resources
11:48 and to build products that can be recycled
11:50 recycled
11:54 remember it accelerates access to new
11:56 tech because everyone can now contribute
11:59 to it to ideation design and
12:00 and
12:03 production this includes workers with less
12:04 less
12:07 experience smaller companies can go all
12:10 in with complex development
12:14 projects well sounds amazing will it
12:18 really work that way and I tell you it already
12:20 already
12:22 does take a
12:25 look at our most advanced
12:30 factories and we build it twice
12:33 before we poured the first concrete we
12:35 simulated the plan with a digital twin
12:37 we optimized the building the factory
12:40 layout the process flow and even the
12:44 manual work and once the D twin was
12:48 perfect we built the factory in the real
12:51 world and we buildt it faster than ever
12:54 manufacturing capacity is up
12:57 200% compared to previous factories
12:59 productivity is up 20% and energy
13:09 20% so the most critical building blocks
13:12 of the industrial metaverse are here
13:15 right now and they are part of seens
13:20 accelerator our open Digital business
13:24 platform the building blocks are the digital
13:25 digital
13:29 twin software defined automation
13:31 data and
13:35 Ai and now let's take it one by one what
13:37 is a digital
13:40 twin let's look at this airplane you
13:42 step on board and you want to be safe
13:45 you want to be on time you want to be
13:47 comfortable it can take aircraft
13:49 companies easily 10 years to create a
13:52 new plane that's why they use digital
13:55 twins for the airplane to accelerate
13:58 design they accelerate sustainability by
14:00 using digital twin simulations to reduce fuel
14:01 fuel
14:03 consumption and they accelerate access
14:06 to new technology with digital tools and
14:09 AI that makes it easier for their people
14:13 to design and build
14:16 so the digital twin is the chief
14:19 building block of the industrial
14:24 metaverse and it is not just highquality
14:27 3D rendering like for computer
14:30 games the dig twin we
14:34 build have much more depth they are
14:38 physics based so what happens when we
14:40 shake it heat it drop it or change the software
14:42 software
14:45 configuration and the digital TN not
14:47 only looks like the real thing it
14:51 behaves like the real
14:53 thing and we've been working on this
14:55 technology for 30 years
15:00 now and today we we can give you a high
15:04 fality virtual representation of well
15:09 anything airplanes yes but also power
15:13 grids factories complete cities the
15:18 products you buy the mass Rover or even
15:27 heart and in the indes metaverse the
15:29 interaction will be so immersive
15:31 interactive so lifelike we will hardly
15:34 be able to detect whether we are
15:38 manipulating a physical object or a
15:40 digital twinth
15:44 one we can do it without traditional
15:47 bounds of time so when something goes
15:50 wrong we can go back to the moment the
15:53 problem first appeared and fix it or ask
15:57 an AI co-pilot to do it for us
15:59 us
16:02 we can simulate air flows over the plane
16:05 Wing to improve aerodynamics we can
16:07 simulate the drag on a car to improve
16:09 performance and also
16:11 efficiency have a
16:15 smartwatch you can simulate how every
16:18 component works for consumers like me
16:23 and also for the most serious
16:27 athletes we can simulate the bubbles in
16:32 champagne and yes Souls matter and yes
16:39 too we even have customers using our
16:42 technology to engineer the perfect wave while
16:43 while
16:46 optimizing water
16:48 consumption so far so
16:52 good we have built the digital twin
16:56 optimized it what matters now is can you
16:59 actually produce it
17:01 and this is where softwar defined
17:04 automation the second building block of
17:06 the industrial mete comes
17:08 in it is about combining the real and
17:11 the digital worlds it's about what
17:13 happens on production machines what
17:16 happens in
17:19 factories one in three factories
17:22 globally runs on semen
17:25 controllers these are little boxes with
17:27 software and Hardware in them like mini
17:30 brains all around the
17:33 factory these mini pranes tell the
17:36 machines what to do so they synchronize
17:40 in a beautiful choreography millisecond
17:42 by millisecond these controllers are
17:47 called plc's programmable logical
17:52 controllers here's the issue today plc's
17:55 speak industrial programming language so
17:57 if you want to talk to them you need to
17:59 learn this exotic
18:03 programming it's time for a revolution in
18:04 in
18:08 factories that's why we are launching
18:10 the next generation of industrial
18:14 controllers virtual
18:18 PCS in a factory for the automega Audi
18:22 we will moving hundreds of PCS into one
18:25 rack 100 virtual controllers instead of
18:29 100 little boxes so
18:32 you can run the small private local
18:35 cloud from miles away while still
18:37 fulfilling realtime
18:40 requirements you want to rample
18:42 production a few virtual controllers to
18:45 be added with a few Mouse clicks you
18:49 want to run software updates one click
18:50 for all of the controllers in your
18:52 factory at
18:55 once and you want to reprogram your
18:58 machines you don't even need to learn on
19:00 industrial programming language you can
19:04 use any modern software
19:07 code and it's not just
19:10 factories everywhere you look energy
19:14 grids Office Buildings trains they are
19:25 plc's of course you can't just have good
19:29 brains you need to feed them good data
19:33 2 and that brings me to the third
19:35 building block of the industrial
19:39 meterse data and
19:44 AI any idea how much data are highly
19:52 generates well it's more than 2,000
19:56 terabyte per month that's the equivalent
20:00 data volume of about 5 100,000 movies
20:03 half a million movies movies every month
20:06 and I tell you no plant manager will
20:08 ever upload all this data to the
20:11 cloud the industrial metaverse though is
20:13 a space where this data becomes
20:15 information where raw numbers become
20:18 actionable insights with the help of
20:22 edge devices and AI Edge devices collect
20:24 all the information on the shop floor
20:26 and recognize important patterns they
20:31 filter the data and forward only what's
20:34 important AI allows you to access all
20:36 the knowledge in your company so you can
20:39 better engineer the solutions you
20:43 need generative AI large language models
20:46 let you talk to your machines in natural
20:53 human a few weeks ago we announced a great
20:55 great
20:57 Innovation together with Microsoft we
21:01 have built the Sean industrial
21:04 co-pilot this acts as your programmer
21:07 and revolutionizes the way you operate your
21:09 your
21:14 machines well to accelerate the pace of
21:17 software development across Industries
21:20 we are continuously expanding our
21:23 ecosystem and tonight I'm proud to
21:27 announce a new solution we were launching
21:28 launching
21:31 together with Amazon web services we
21:33 will make the power of generative AI
21:37 accessible to All by integrating it into
21:41 our low code development platform
21:44 mendix using low code platforms such as
21:47 mandix anyone can create computer code
21:49 no need to spend Years Learning a
21:52 programming language you just drag and
21:55 drop the elements you
21:58 need but integrating AI functionality in
22:01 your low code programmed application has
22:02 remained a
22:05 challenge not anymore now for the first
22:08 time you can pick a generative AI model
22:11 and add it to your application with just
22:13 a few
22:18 clicks so anyone programmer or not can
22:20 enrich your low code or even no code
22:25 apps with AI making them smarter than ever
22:26 ever
22:29 before let's talk more about
22:41 [Applause]
22:43 AWS hi mat hey how's it going thanks for
22:46 joining thank you so much so we have a
22:48 long-term partnership with AWS very
22:51 successful one what makes you so excited
22:54 about this new announcement well uh
22:56 generative AI is probably the single
22:58 largest change in how we're going to
23:01 interact with data and information and
23:04 each other since the very earliest web
23:06 browsers and the Very earliest internet
23:09 and organizations that invested in those
23:10 very earliest web browsers and the Very
23:13 earliest internet have gone on over the
23:15 past 25 years or so to experience
23:17 extraordinary growth and extraordinary
23:19 Innovation I think we're going to see
23:20 the companies that are investing in
23:23 generative AI today experience that same
23:25 level of growth over the next 25 years
23:28 25 weeks however long it might
23:30 cool so what does it mean for software
23:34 developers how does their life change
23:36 well with software development at one
23:39 point you really had to try and have a
23:42 deep knowledge of machine learning of
23:45 data science and today with mendex you
23:49 can just connect to multiple Amazon web
23:51 services machine learning models drop
23:54 them inside your application and start
23:56 Reinventing the customer experience
23:57 Reinventing Your products and re
24:00 Reinventing Your processes so they would
24:02 be able to bank on your offerings from
24:06 AWS uh regarding Ai and J AI models yeah
24:09 absolutely at AWS we have a slightly
24:11 different approach than some other folks
24:12 uh we don't believe there's going to be
24:14 a single model to rule them all and so
24:17 on AWS we give you and through mendex
24:19 you can access with just a few clicks
24:21 different artificial intelligence models
24:23 which are good at natural language
24:26 processing predicting uh elements that
24:28 can U manage autom
24:30 that are manag different levels of
24:32 reasoning all within mendex without
24:33 having to know anything about the
24:36 machine learning models themselves I
24:37 assume that not all of you are
24:41 programmers here um how can
24:43 non-programmers not softw workers
24:46 benefit yeah sure there's a a famous
24:49 quote from sci-fi a author William
24:51 Gibson that I love the future is here
24:54 it's just not evenly distributed yet uh
24:56 and through this integration between AWS
24:59 and mendex we're bringing the future and
25:01 making it evenly distributed so that
25:03 absolutely everybody can take advantage
25:05 of generative AI the programming
25:08 language of the next decade is not going
25:09 to be the traditional way that we've
25:11 been writing code it's just going to be
25:13 natural language you're just going to
25:15 describe what it is that you want the
25:17 system to do and it will interpret it
25:19 automatically and that's an incredibly
25:21 democratizing an incredibly exciting
25:23 opportunity to reinvent every product
25:26 and process cool so watch out mandix
25:28 local platform super superch charged
25:32 with AWS Ai and China of AI awesome Matt
25:34 thank you so much thank you very much thank
25:42 you so we've talked about using the
25:45 digital twin for design and simulation
25:48 in the industrial
25:50 meters we've talked about how software
25:53 defined automation lets you make things
25:56 real and we talked about how data the
25:58 currency of the industrial metaverse
26:02 helps us adapt and optimize in the real
26:06 world when you put all of them together
26:08 you get the immersiveness of the industrial
26:09 industrial
26:12 metaverse and to tell you more about
26:16 this I'm delighted to welcome to this
26:20 stage my colleague and friend Cedric [Applause]
26:23 [Applause]
26:26 Nike thank you Roland
26:28 Roland
26:31 how cool was that now even Roland can
26:32 program now so I'm a bit afraid to be
26:34 very honest but it's going to be really
26:36 cool and he's going to work on important
26:38 things like champagne bubble that's what
26:41 I just learned I'm half French that's
26:42 very important right very important when
26:44 you half French the champag bubbles but
26:47 let's put the jokes aside I know that
26:50 for most of you when you hear metaverse
26:52 you think it's where you go to escape
26:55 the real world for us at
26:57 seens the metaverse actually the
27:00 industrial metaverse is where you go to
27:02 make the real world
27:05 better and Roland told you look we use
27:06 digital twins to do that so I brought
27:08 you a digital twin I actually brought
27:10 you a digital twin of a boat and you see
27:13 where's where but you can also see
27:15 beautifully how it actually would feel
27:16 like you would actually see how does it
27:19 look like how does it look like at night
27:20 how would it look like if there's a
27:22 storm you can simulate everything and it
27:24 looks really really
27:28 great now if I speak about looking great
27:29 the industrial metaverse is using a
27:32 technology you might recognize from
27:36 movies like Finding Nemo right the
27:38 company pixa which transformed the way
27:40 we enjoyed entertainment did this by
27:43 creating a 3D standard for movies which
27:45 were called
27:49 USD the universal scene
27:52 description so USD allows engineers and
27:53 artists to work together to make a
27:57 movie now what happened is Pixar
27:59 introduce this standard for
28:02 movies now we are extending it into
28:05 industry so I'm very excited to
28:08 announce that we are joining the
28:10 alliance for open
28:17 yes so so why why is that important
28:19 because Engineers have access to
28:22 beautiful 3D images as you saw and it
28:23 has the the information of physical and
28:26 mechanical data they can experience how
28:29 much an object way how they perform just
28:32 as it they would be in the real world so
28:33 that's super
28:36 important so the important part is to
28:38 make these industrial metaverse work you
28:40 cannot do it alone multiple companies
28:42 have to work together so I brought you a
28:44 couple of other examples so this is
28:46 something we've done with Nvidia so with
28:48 Nvidia we came up with the capability to
28:50 build the next BMW plant in the
28:52 metaverse in the industrial metaverse
28:55 first we work with Microsoft to optimize
28:58 with AI the factories in terms of better
29:01 automization we work with Amazon web
29:02 services to put the data into the cloud
29:04 and make it more
29:06 scalable so you get where I'm going is
29:08 is all about
29:12 collaboration so tonight I'm honored to
29:13 announce a world
29:15 premiere it actually involves the
29:18 company which changed my life when I was
29:21 14 a company that made music portable
29:25 the Walkman right it changed my kids
29:27 life also with the PlayStation and by
29:31 now most of you know which company it is
29:33 yeah Sony Sony shares our view that
29:36 technology powering the gaming industry
29:39 can be used actually in the industry
29:42 space too so together we're going to
29:44 take all of you into the industrial
29:46 metaverse and to show you on how it's
29:49 done let me introduce and welcome our
29:51 partner from Sony yushin Nori matsum
29:57 in [Applause]
30:03 [Applause]
30:07 so Yosi that looks great uh what is it
30:09 this is our brand new head mounted
30:12 display for 3D content creation and what
30:14 you use it for okay please take a look
30:16 at the video
30:20 okay first we had manual drafting then
30:25 2D computer AED design then 3D and today
30:27 Seamans and Sony are introducing the
30:29 next generation of industrial
30:33 design immersive
30:35 engineering thanks to the combined power
30:38 of Sony hardware and seamen software
30:39 immersive engineering will make
30:42 industrial design immersive intuitive
30:45 fun for designers and Engineers
30:48 everywhere that's right just put on this
30:50 new head-mounted display and you'll be
30:53 instantly transported to a virtual world
30:54 nearly indistinguishable from the
30:57 physical one attach the controller to
30:59 your finger and you can manipulate your
31:02 designs in an entirely organic way just
31:03 as if you were playing around with an
31:05 object in your
31:07 hands but of course you're not just
31:09 playing around you're in the industrial
31:11 metaverse you're using accurate
31:14 engineering data so you can prototype
31:17 virtually efficiently
31:19 sustainably and you can do it in
31:21 collaboration with colleagues all around
31:24 the world leveraging your team's
31:26 Collective knowledge seamlessly in real time
31:27 time
31:30 working together to realize better more
31:33 purposeful more transformative
31:35 Innovation it's the tight integration of
31:38 Sony's hardware and Seaman software that
31:40 makes this possible that lets you
31:43 experience your digital twin in a fully
31:46 immersive incredibly natural way so you
31:48 can validate your designs faster than
31:51 ever with far fewer
31:53 resources just like you see here in the
31:56 cockpit of a Formula 1 car instead of
31:58 just experimenting with the digital twin
32:00 of the race car steering wheel the
32:02 design and engineering team at Red Bull
32:04 Racing experiences the steering wheel in
32:08 a comprehensive virtual environment in
32:09 the industrial
32:11 metaverse they leverage data from
32:14 software to place the wheel properly
32:17 they interact in real time with CAD data
32:18 and then they transport themselves to a
32:20 virtual racetrack where they can
32:23 validate visibility check eyelines and
32:25 perfect their work before they launch it
32:28 in the real world
32:31 this is immersive engineering it is the
32:34 future of design and Manufacturing it's
32:35 what will let you step into the industrial
32:43 metaverse and it's coming to you
32:51 Sony look Yoshi that's incredibly cool
32:54 it's incredibly powerful so tell me why
32:56 did Sony chose seamons and why did you
33:00 go into industrial sure so at Sony we
33:01 are always passionate about
33:04 collaborating with creators yes we
33:06 utilize our Cutting Edge creation
33:09 technology to support creators in the
33:12 barer field to realize their dreams so
33:15 recently we are focusing more and more
33:18 on what we call the special content
33:21 creation where creators can fly go
33:24 between the real world and the virtual
33:27 world in the freey content creation this
33:30 led us to the idea of combining a high
33:33 quality head mounted display and
33:36 dedicated controllers to make a tool for
33:41 3D creators to create more intuitively
33:44 in a immersive environment so when I
33:47 first heard about your immersive
33:50 engineering concept it clicked right
33:53 away for both of us hopefully for us too
33:56 yes so the idea of your Industrial
33:59 metabus are where creators can create
34:03 and share even between remoted places
34:06 that really really excited us so I
34:09 believe our technology can make it all
34:12 the more of an imersive experience so
34:16 combining our technology and your
34:19 expertise I see great potential to
34:22 redefine the way how industrial
34:25 designers and product engineer will
34:27 create our
34:30 product we use every day no absolutely
34:32 and a little secret both of us are
34:35 mechanical engineers and it was very
34:36 different when we started creating
34:38 products so my question is is how is
34:41 this going to change the the the work
34:44 space well so it enables creators to
34:46 comfortably get inversed in the
34:49 industrial metabus with standing visual
34:53 quality across the full process process
34:56 from modeling to uh reviewing so
34:58 actually I worked menion that I worked
35:01 as a product engineer about 10 years
35:04 just after I joined Sony and uh for
35:06 example the product of the Sony DVD
35:10 player or something so and now I really
35:12 wish that I had access to this
35:15 technology back then exactly at that we
35:18 used the pure and
35:21 papers but what I mean that uh the
35:24 process would have been more intuitive
35:27 with a front running car especially for
35:31 young Engineers to make their ideas a
35:34 reality for I believe this kind of the
35:37 Innovation and collaboration with
35:40 Creator will attract the talent to the
35:44 engineering field and ultimately he
35:47 father Innovation absolutely my kids
35:49 were trained on the PlayStation and they
35:51 can can actually now become engineers no
35:53 absolutely the advantage of this
35:56 technology it lets you not look at the
35:57 metaverse it lets you be in the
36:00 metaverse the immersiveness the
36:02 immersiveness you just described means
36:03 that you can interact with the tools in
36:07 a very very unique way so Roland talked
36:09 about accelerating actually access to
36:11 technology and this is a perfect
36:14 examples yes anyone can actually put on
36:15 the headset and be an engineer or
36:17 designer and collaborate with anyone in
36:19 the world even me so that's I'm going to
36:22 try absolutely so for doing that I want
36:24 to say a huge thank you for Yoshi I
36:26 would love to keep this one but I think
36:27 this is
36:29 world's first first one at the moment so
36:31 please give a huge round of applause for
36:33 Yoshi and thank you for for bringing
36:40 us thank you so
36:42 much so the question of course is why do
36:44 you want to be in the industrial
36:47 metaverse well how many of you have
36:50 thought if only I'd
36:53 known yes a couple of you right so the
36:55 industrial metaverse gives you the gift
36:57 of hindsight because it lets you test
36:58 Rite every one of the options you're
37:01 thinking of faster than ever not one
37:04 time not two times not three times but a
37:05 million times
37:07 faster now I'm going to tell you about
37:10 some peoples which are really really
37:14 fast year after year after year they are
37:16 the best in their industry an industry
37:18 where every millisecond counts please
37:19 roll the
37:22 video what if the worldclass technology
37:25 we developed here allowed us to win championships
37:27 championships
37:30 here and the way we engineered cars for
37:33 F1 drivers revolutionized cars for everyday
37:34 everyday
37:37 drivers for more than 20 years seens
37:38 have been part of our journey their
37:40 involvement isn't just about providing
37:43 technology it's about realtime Solutions
37:46 in a high press environment like Formula
37:48 1 what have Greening from Factory to
37:51 flag put the whole automotive industry
37:53 Within Reach of Net
37:56 Zero seus technology enables us to
37:58 interpret information quickly and helps
38:00 us make better decisions on track as
38:02 well as in the factory in our design and
38:06 development work what if technology was
38:08 actually the great equalizer and also
38:10 the great
38:12 differentiator we brought home another
38:13 championhip and we couldn't have done it
38:16 without our partners at seens seens
38:19 technology is work to help us navigate
38:22 unpredictability maximize speed and win
38:24 championships now I'll turn things back
38:26 to Cedric to share more about what
38:28 Formula 1 is going and how technology is
38:40 top for Max mentioning my name I'm cool
38:42 with my kids so that's really was worth
38:45 it definitely but now let's bring
38:46 somebody out who's actually a member of
38:48 the team who has been designing for
38:50 years these Champion ship winning cars
38:52 Rob gray if you can come on stage that
38:58 fantastic great to see
39:01 you look you saw me and Yoshi on stage
39:03 with this immersive engineering we had
39:05 some Red Bull here tell me how much it
39:07 is it really used yeah I mean it's it's
39:08 kind of early days for us at the moment
39:10 I'll be honest um we're really
39:11 investigating all the applications
39:13 getting more and more into it and I
39:14 think the first thing we're probably
39:15 going to use it for is how we
39:16 communicate between the factory and the
39:18 track when we want to make changes to
39:20 the car and really making sure that the
39:21 guys building the cars at the track
39:22 understand what the designers want to
39:24 happen with the with the car so it's
39:25 really communication back and forward
39:27 and understanding on but then on the on
39:28 the advanced technology side of the
39:31 business where we're designing the rb7
39:33 track only hypercar we've been using um
39:36 VR for carrying out our styling reviews
39:37 and that's been that was to speed up the
39:39 styling process and I can really see how
39:41 the immersive engineering is going to
39:42 further speed up that process because
39:44 it's going to allow us to make real time
39:46 changes to those styling models so
39:47 rather than a loop taking a couple of
39:49 weeks it's going to be a few hours so
39:51 it's amazing I mean the RV 17 is the new
39:54 hyper car from Red Bull so you're using
39:55 it in Formula 1 you're using it for the
39:57 hyper car but let's talk about
39:59 sustainability because I know that
40:01 Formula 1 wants to go to be um
40:03 sustainable by 2030 can you use this
40:05 sort of Industrial metaverse
40:07 Technologies also to to go forward in
40:08 this direction what is the plan yeah
40:10 sure and I think I think it's integral
40:12 to moving forward to 2030 and you know
40:13 for 2030 we're looking at what before
40:15 2030 we got we got new engine
40:17 regulations coming so Rebel developing
40:21 their own engine um and for 20 the 2026
40:23 regulations that the engines will be 50%
40:26 combustion engine 50% electrical power
40:28 and the fuel that the combustion engines
40:29 are using is going to be at 100%
40:30 sustainable and that's going to be
40:32 across the grid by regulation so that's
40:34 a big step forward for Formula 1 then
40:36 back at the factory well we're being
40:37 helped by you guys being helped by Sean
40:40 so thank you um to model all of the
40:42 power use within on the on the Red Bull
40:44 campus understand how that power is best
40:46 used make sure we're we're using it most
40:47 efficiently um and then we're doing
40:49 other simple simple things eliminating
40:52 single use Plastics we're recycling all
40:54 of our manufacturing waste reusing heat
40:55 from the manufacturing process to heat
40:57 the factur
40:59 um all that kind of thing so do this
41:01 only be used for race cars and hypercars
41:03 or can this be used also in other areas
41:05 no well I mean AD division is very much
41:07 um taking the Formula 1 technology and
41:08 applying it into other Industries and
41:10 making sure that trickle down does
41:11 happen so at the moment you can see
41:13 we're working with the lingi rebel
41:15 racing team on the America's Cup yacht
41:17 we're working on Moto GP bikes we're
41:18 designing push bikes there's a whole
41:20 raft of applications that we using that
41:22 Formula 1 tech 4 and that's important
41:24 because this sounds this halo effect
41:25 which which you're describing sounds
41:27 like the space industry which we're
41:29 working in where from the space industry
41:31 new applications go to other Industries
41:33 Teflon I'm not comparing your car to a
41:35 Teflon sort of invention but something
41:37 of this is happening and I think this is
41:39 super important so let me thank you so
41:41 much for being here I don't have to wish
41:42 you luck because you have the best
41:44 technology but still I want him to win
41:46 the next races all the best thank you
41:54 you now we're mentioning racing against
41:56 time which is what you do in Formula 1
41:59 um but the same Technologies actually
42:01 the Red Bull Racing team is
42:05 using to become more successful and to
42:06 be more
42:10 sustainable can also be used to solve
42:13 some of the world's biggest problems
42:15 like food security so I'll tell you a
42:18 little story there's a company we work
42:19 with which is called blent up and the
42:22 founder Henrik told me a very
42:24 inspiring story he said basically since
42:26 he was a kid he liked to co
42:28 and cooking basically is ingredients and
42:31 its recipes and as he grew older and
42:34 older he realized that billions of
42:35 people don't have access to the right
42:38 recipes or definitely not the right
42:41 ingredients in fact more than 800
42:43 million people worldwide are affected by
42:46 hunger and even more one in three
42:48 suffers from some form of
42:50 malnutrition so one part of the solution
42:52 to address this in the modern food
42:55 industry is food powders right what's
42:58 that why because powders are easily
43:01 mixable they're very easy to transport
43:03 and they have a very long shelf life and
43:05 for the last 50 years we've done the
43:06 same thing the industry has done the
43:08 same thing they took ingredients from
43:10 one part of the world shipped it around
43:12 transformed it into powders and shipped
43:15 it back that's a huge waste of time and
43:17 resources so Henrik said I want to
43:19 change this whole food powder value
43:21 chain and I want to transform it the way
43:23 we're actually making this food so he
43:24 came to us and together we created a
43:27 localized technology drift an approach
43:29 when instead of centrally producing
43:32 these powders blend Hub can produce them
43:35 as close as possible to the actual uh
43:38 manufacturer or the the the um the
43:41 actual um users also and um in order to
43:43 do this they basically said what what
43:45 are we going to use they're going to use
43:47 the digital twin the software defined
43:49 automation Technologies to create those
43:51 microfactories these microfactories can
43:52 be shipped around the world they fit
43:54 into a 40ft
43:57 container so this is this unique because
43:59 you can then ship around and then you
44:01 can meet the unique nutritional needs of
44:03 local populations I'll give you an
44:05 example one of the populations um blent
44:07 up put one of those in is in India in a
44:10 small village where they had a a girls
44:11 soccer team and they realized that there
44:14 was a vitamin D deficiency so they made
44:16 some shakes some smoothies specifically
44:18 optimized with vitamin D addressing that
44:22 malnutrition issue so the result is
44:24 blend Hub brings more food to more
44:26 people in more places
44:28 there's just one company that is
44:31 transforming the way people live I'm
44:32 going to introduce somebody else which
44:35 is very remarkable an entrepreneurs
44:36 whose company could have an impact on
44:39 millions of people so this is easn La
44:43 Chapelle and at 14 as you do he wanted
44:45 to create a robotic hand so he tinkered
44:48 with Legos fishing wire windshield wiper
44:52 and he did it now by the age of 16 he
44:53 actually built a bionic arm with
44:55 supposable sums and got a national
44:56 attention winning a local local Science
44:58 Fair since then e has gone on
45:00 transforming the whole prosthetic
45:02 industry he's transforming the way
45:04 children move play live but this story
45:06 is so great nobody could tell it better
45:08 than e himself so let let's give him a
45:10 huge round of applause that's first time
45:11 at CS [Applause]
45:20 also thank you e great to have you here
45:23 so how did you go from experimenting
45:25 with Legos to build a company with an
45:27 unlimited tomorrow it's been a
45:28 tremendous journey to say the least you
45:30 know one of my favorite sayings is to
45:32 learn something new every day and uh you
45:34 know as you mentioned I had a really
45:36 incredible moment happen at a science
45:38 fair I entered this robotic arm that I
45:40 made um that could toss the ball
45:43 interact with people and I met a small
45:45 7-year-old girl that had an $80,000
45:48 prosthetic limb and it blew me away
45:49 right and the thing was that she was
45:51 going to soon outgrow it and uh the more
45:53 I looked into this industry uh the more
45:55 I I I realized I had to be that change I
45:57 wanted to to see and I shortly found it
45:59 unlimited tomorrow and you used quite a
46:01 bit of the technology we just describing
46:02 can you just take us through which one
46:03 of the Technologies you're using
46:05 absolutely well I think it's interesting
46:07 to to point out that we've not only
46:09 developed and innovated on the product
46:11 side but also the process side how
46:14 people actually receive prosthetic Limbs
46:17 and so we deploy 3D scanners um and use
46:19 that rich anatomical data it's iPads you
46:21 using right we're using iPads with
46:23 Hardware attachments and soon to be
46:25 mobile app you know tapping into the the
46:27 incredible smartphones that we have we
46:31 take all that 3D scan data in um and we
46:33 of course use Sean NX to make the
46:35 sockets uh and we also create digital
46:37 twins of every device that we make so
46:40 there's no sizes it's uniquely shaped um
46:42 and contoured to every person that we
46:44 work with and then of course we use
46:45 additive manufacturing that is how we
46:48 bring it to life um using industrial uh
46:50 materials so it's strong it's
46:52 lightweight it's durable but it also
46:54 looks beautiful and matches skin tones
46:55 exactly I mean that's really when you
46:56 talk about technology with purpose
46:58 that's what it is what is the impact on
47:01 the patients lives actually you know it
47:02 it it these are all your your your
47:05 customers or your yeah and the these are
47:07 the people that make us get out of bed
47:08 every day and it's the reason that we do
47:10 what we do and you know it it's been
47:12 really incredible um you know for us to
47:15 just to witness it's it's really small
47:17 simple things right it's not extravagant
47:20 tasks or things it's maybe holding a cup
47:22 of water opening up a door um you know
47:24 Independence right and we've put a lot
47:26 of time and energy into the function of
47:29 course but also the psychological side
47:32 um children out outgrow these devices
47:33 really quickly and so having a care
47:35 model behind that um that encourages
47:38 that and really makes it an extension of
47:40 someone and empowers them and you do
47:42 this as 90% of the cost of the normal
47:44 sort of Limbs which is amazing so with
47:47 14 building your first Lego arm with 28
47:48 being successful in this with the
47:51 technology where do you take this next
47:53 well unfortunately this is a growing
47:55 population there's over 50 million amp
47:58 worldwide with only 5% having access to
48:01 prostatic care and technology so we are
48:03 looking at this as a holistic Global
48:05 challenge that we are tackling and so
48:07 we're motivated to make a serious dent
48:08 in that in that number and we're also
48:10 developing some new products and you
48:12 know for unlimited tomorrow we've been
48:13 really Innovative of how we read data
48:15 from the human body but also put data
48:17 back into the human body which is really
48:19 difficult uh so we're we're coming out
48:21 with some new products shortly uh which
48:23 we'll be announcing soon um that we
48:25 think will revolutionize the gaming
48:26 education and medical industry even
48:28 further can I get the
48:31 Applause you need and wish you all the
48:38 much look what you heard is actually an
48:40 innovator's dream a dream which is
48:42 actually made possible by the industrial
48:45 metaverse but there's a couple of thing
48:47 it requires it requires us to work
48:49 together large and small that's why we
48:52 joined open USD it requires
48:53 immersiveness because you have to be in
48:55 it to be able to change it that's why
48:57 why we launched together the headset
49:00 with Sony it requires you to make the
49:02 right decision very fast the gift of
49:04 hindsight that's why we demonstrated how
49:07 we could do this with Red Bull it
49:08 requires pushing technology as closely
49:11 as possible to the consumers um and the
49:13 producers as we can do it like we did it
49:16 with blub to address malnutrition it's
49:19 fundamentally empowering any one of you
49:21 to turn your dreams into a world
49:24 changing Innovation like we just saw
49:26 from EAS because when we talk about the
49:28 industrial metaverse when we talk about
49:31 combining the real and the digital world
49:32 and making those combined worlds
49:33 accessible to
49:36 everyone it's not just about the
49:38 technology but it's actually about
49:41 changing lives it's actually about
49:44 changing the world in order to bring
49:46 this home let me get Roland back on
50:01 thanks edric let's bring it home I want
50:05 to share One More Story with you it
50:07 comes from the healthcare sector and the
50:10 area is relevant to
50:13 everyone at Sean health and years we are
50:15 working to improve Cancer Care from
50:19 early deduction and diagnosis to better
50:22 treatment quality and access
50:23 access
50:27 because we want to see every cancer
50:40 bell and here again Tech and AI will
50:44 improve our health system by creating
50:48 more futuristic diagnostic images by
50:51 helping doctors diagnose cancer earlier
50:52 with more
50:54 precision and by shortening the time
50:57 needed to create treatment plans from
51:00 weeks to
51:03 hours to share more about how technology
51:06 is transforming and extending lives
51:08 please welcome on stage from seens
51:12 Health Anders Ashley [Applause]
51:22 Smith hi Roland hi Ashley to have you
51:24 thank you so tell us how is technology
51:27 changing cancer treatment and treatment
51:30 planning at Seaman health and ears we're
51:32 using AI at every step of the Care
51:34 journey to make it more effective and
51:37 efficient for patients for treatment
51:39 planning specifically you need really
51:42 good diagnostic images and we've
51:43 developed software that automatically
51:46 detects the organs within the diagnostic
51:50 image the Cancer Care team can then use
51:52 that information to create highly
51:54 personalized treatment plans that
51:57 maximize that radiation dose to the
51:59 tumor while minimizing the impact on all
52:01 the normal healthy
52:05 tissue how does the doctor's way of work
52:09 change now well AI is making it possible
52:12 for doctors to customize and personalize
52:14 treatment not only to maximize chances
52:17 for disease-free survival but a better
52:20 quality of life after treatment for
52:23 example our adaptive radiotherapy system
52:26 uses AI to accurately tailor treatments
52:29 to each individual to improve outcomes
52:31 its algorithms make it possible to use
52:35 realtime Imaging to Target tumors very
52:38 precisely the system can then adjust for
52:40 day-to-day changes in the anatomy right
52:43 on the spot which was not possible
52:45 before and this can lead to fewer
52:47 complications so all of this is being
52:49 managed using software that is
52:52 constantly aggregating data that we can
52:55 then analyze at a population level and
52:56 have have a better chance of working out
52:59 predictive models of who will benefit
53:01 this is a great example and we see that
53:03 in many many other areas too with the
53:06 combination of professional expertise
53:11 doctors in AI gives better outcomes so
53:13 what does it mean for patients then
53:15 Roland that's the most important part
53:20 because when you get cancer every minute
53:22 counts but cancer is complex and
53:25 treatment is complex no two cancers are
53:29 alike because no two patients are alike
53:31 AI is speeding up cumbersome parts of
53:34 this process at every step along the way
53:37 it increases efficiency and
53:39 personalization at Seaman health and
53:41 ears our goal is to help clinicians
53:44 provide the right treatment at the right
53:47 time and ultimately help create a world
53:49 where people don't have to fear cancer
53:51 thanks Ashley thanks for the great view
53:54 to thank you so much for having me thank you
54:00 look what's
54:03 possible diagnosing cancer faster and
54:06 treating it more effectively producing
54:08 whatever we need but using less
54:11 resources less natural resources making
54:13 Transportation carbon neutral making
54:19 Tech so easy that everyone can
54:22 contribute solving problems solving
54:25 problems for the real world has become
54:27 much much easier so much
54:30 faster it's generative Ai and the
54:33 industrial metaverse we all can accelerate
54:35 accelerate
54:38 Innovation accelerate sustainability
54:45 technology I love solving problems
54:48 that's what why I join seamons and
54:50 that's why I have stated
54:54 seens and that's where I have a chance
54:56 to solve problems at
54:56 at
55:00 scale together with 320,000 colleagues
55:03 all over the world together with new
55:05 technologies and generative
55:09 VII together with Partners like
55:13 AWS Microsoft Sony and thousands of big
55:17 and small companies all over the planet
55:22 together with customers with whom we
55:26 co-create and you know what I hope
55:28 together with you thank you very [Applause]
55:34 [Applause] [Music]
