0:18 I just can't stress the importance of
0:20 delayed gratification, especially in
0:22 today's day and age. I mean, everyone I
0:23 get it, like you look on social media,
0:25 you see everyone's got the toys, the
0:27 cars, the watches, the this, the that.
0:29 That is going to hold you back big time.
0:31 I know everyone sees that I've got nice
0:33 toys and nice things, but even me in my
0:35 position, I bought my first car when I'd
0:36 already made over eight figures. It was
0:39 a Range Rover, so it's not really a
0:41 supercar exciting one at that. It's
0:44 really, really hard to not only earn
0:46 money, but multiply that, start building
0:48 up a good base of wealth, and really
0:49 begin your journey of becoming a
0:51 millionaire in your 20s if you have
0:53 money coming in and you spend it on
0:55 stuff that isn't earning you more money
0:56 back. Whether that's putting money back
0:57 into your business, whether that's
0:59 putting money back into yourself, making
1:01 yourself more valuable, whether that's
1:02 spending money to buy back your time,
1:04 whether that's a cleaner, whether that's
1:06 a virtual assistant for your business.
1:07 Like, I just think a lot of people are
1:10 very bad at delayed gratification.
1:12 Without delayed gratification, you're
1:13 never going to get the rewards that come
1:15 on the other side of it. So, to me,
1:17 delayed gratification, cutting off
1:19 buying the nice toys and the all the
1:20 you see on Instagram, like, you
1:22 know, once you get to that place in life
1:24 financially, like, it. Yeah, do it.
1:25 You deserve it. you worked hard, but you
1:27 can't try to cash in your public victory
1:28 too quick. Like, you have to keep
1:30 stacking your private victories. You're
1:31 never going to get that big public
1:33 victory, whether that's a car, a wash,
1:34 new apartment, the new house you want
1:36 without sacrificing without stacking
1:37 those private victories. Yeah, it's a
1:38 shame in this whole social media world.
1:40 And I get it. You know, people see some
1:41 of my stuff and they might think it's
1:42 flashy or oh, you live a good life.
1:44 Yeah. I've also been an entrepreneur for
1:46 10 years. So, in my case, after 6 or 7
1:47 years of being an entrepreneur, I
1:49 finally bought myself a car, which I
1:50 think was a little too late actually,
1:53 but hopefully that drills on the point.
1:55 So, if anything I've said in this video
1:56 so far resonates with you and you like
1:59 the idea of starting a business without
2:00 risking it all, without quitting your
2:02 job, without putting your life savings
2:04 into it, without making this big burn
2:05 the boats thing that everyone tells you
2:07 to do, well then in that case, I want
2:08 you to click the link in the description
2:10 and get a free ticket to my upcoming
2:12 challenge. I cannot guarantee that
2:13 you're going to succeed with the free
2:15 challenge, but I can guarantee that it
2:18 is impossible to fail because you can
2:20 keep pulling the slot machine again and
2:22 again. And what I mean by that is you
2:24 have infinite tries at the game. You
2:25 have infinite tries with the business
2:27 model that I'm going to be talking
2:28 about. So click the link in the
2:29 description, get your free ticket. And
2:31 when you get your free ticket, I'm also
2:33 giving you free access to a tool called
2:35 Alchemy of Self that was previously only
2:37 for my paying client. So check that out
2:46 So, probably my favorite Warren Buffett
2:49 quote is, "It's not about how hard you
2:51 row, it's about what boat that you're
2:52 in." And I think if you're trying to
2:53 build wealth in your 20s, I think that
2:55 that statement definitely applies. The
2:57 honest truth is, you have a thousand1
2:59 different options of ways that you can
3:01 become a millionaire in your 20s, amass
3:02 wealth in your 20s, whatever your goal
3:04 is. But the thing that I've seen
3:06 consistently yield the best results is
3:08 find an online business, find a side
3:11 hustle, find something that is low risk,
3:13 has low capital expenditure that you can
3:15 fail at for a long time and it doesn't
3:17 matter because you know it's not a
3:19 startup where you're plowing $500,000
3:21 and if it doesn't work well then you're
3:23 screwed. You can keep chipping away. You
3:24 can keep building at it. Now if I was to
3:26 give you advice on how to become a
3:27 billionaire in your 20s, realistically
3:28 you're not going to have a business.
3:30 You're not going to have free cash flow
3:31 from that business. you're not going to
3:32 have profits that you can take out of
3:33 the business to then put into your
3:35 investment portfolio and then work your
3:36 way up. Like that's just not going to
3:38 happen in your 20s. So, if this is how
3:40 to become a billionaire, then of course
3:41 you have to build a massive company,
3:43 take on investors, build up the
3:44 valuation of it, and at the end of it,
3:45 are you going to be a liquid
3:47 billionaire? Of course not. But you're
3:48 going to be worth that on paper, even
3:50 though your day-to-day life may not
3:52 reflect a reality anywhere close to
3:53 that. So, that's if you want this big
3:55 crazy goal of becoming a billionaire in
3:57 your 20s. But for most people, if you
3:58 want to become a millionaire, the best
4:00 way to do it is slow and steady. A
4:02 business where there isn't high capital
4:04 expenditure. So, first things first,
4:05 just to get the business or the side
4:07 hustle off the ground isn't difficult.
4:09 And number two, it's not super cash
4:11 intensive. Like for me, for example, I
4:12 have businesses that are very cash
4:14 intensive. Whether that's my consulting
4:15 business where we have 70 people
4:17 full-time. So, you're looking at
4:18 hundreds and hundreds and hundreds of
4:20 thousands of dollars a month in just
4:22 payroll alone. Whether that's my eyewear
4:25 company Hills where I'm plowing in tens
4:26 and tens of thousands of dollars into
4:28 stock reorders that I might not see that
4:31 turnover in revenue for 3 or 4 months
4:32 and at this stage in my career that's
4:34 fine but a lot of these businesses are
4:36 businesses where maybe the revenues are
4:38 great maybe the business is growing in
4:39 valuation but you know there's no
4:41 liquidity like I can't take money out
4:43 the business we have to keep reinvesting
4:44 in the business and it's very hard to
4:46 become a millionaire in your 20s and by
4:47 the way for me a millionaire is someone
4:49 who has access to a million dollars
4:50 liquid whether that's through their
4:52 investment portfolio whether that's like
4:53 literally they have a million in cash
4:55 but your business is not that my general
4:58 barometer is if within 30 days you had
4:59 to sell your investments or sell your
5:01 assets like would you have a million
5:02 dollars in the bank and businesses
5:04 unfortunately don't fall into that
5:05 category so the reason I even bring up
5:07 this topic in the first place is you
5:09 have to pick the right boat you have to
5:11 pick something that can scale but also
5:13 something that's not so grandiose that
5:14 in your mind you're going to build this
5:17 company for 5 to 10 years and it might
5:19 have a 1% chance of working out and if
5:20 it does work out and then at the end of
5:22 it on paper, your share in the business
5:24 is worth x amount. But once again, that
5:26 doesn't do anything for your day-to-day
5:27 life. And I've spoken about this at
5:29 length before simply because I I just
5:30 think it's a big misconception that
5:32 people have. Just cuz you're a net worth
5:33 millionaire, like that doesn't mean that
5:35 like dayto-day you feel it. So that's
5:36 why from a young age, I always focused
5:39 on cash flow in the business's personal
5:40 investment portfolio. Cash flow in the
5:42 business's personal investment
5:43 portfolio. And I basically just did that
5:45 for six or seven years until I really
5:46 started thinking about, okay, let's
5:48 build some big businesses. Let's buy
5:50 stakes in big businesses. Let's play the
5:52 net worth game and the whole enterprise
5:53 value game. But that was only when I had
5:56 taken care of myself personally first. I
5:56 understand there's a lot of noise
5:58 online. People are talking about so many
5:59 different things. There's no right or
6:01 wrong answer. You know, my definition of
6:03 the best boat may not necessarily be
6:04 your definition. Just as long as I
6:06 implore you as a person who speaks from
6:09 experience. You are not going to invest
6:10 your way to becoming a millionaire.
6:11 That's just not going to happen. or at
6:13 least not being able to do it in your
6:16 20s unless you have a business, a
6:18 venture, maybe even a highpaying career,
6:19 whatever it may be, where you're
6:21 consistently increasing the amount of
6:22 cash available to you that you can put
6:24 into your investment portfolio to
6:25 accelerate that process. So, please
6:26 don't think that you're just going to
6:29 sit here and start with a,000 or $5,000
6:30 and then magically invest your way up to
6:32 millionaire status in your 20s. Like,
6:34 it's just not going to happen. It's too
6:36 slow of a burn. And please also just be
6:37 careful with endeavors where you have a
6:39 lot of money tied up in the business and
6:41 you don't actually have access to that capital.
6:47 One of the biggest things that holds
6:49 people back and the sooner you realize
6:50 this, the sooner you can actually move
6:53 forward with your life, your parents'
6:54 playbook should not be your playbook.
6:56 And that's not anything personal because
6:58 more than anyone else on earth, your
7:00 parents want you to succeed. Your
7:01 parents want you to win. But your
7:03 parents have a framework that they
7:06 followed or maybe they didn't follow and
7:07 their friends followed and that worked
7:09 for them and that makes sense 20 or 30
7:11 years ago when you were trying to build
7:13 wealth 20 or 30 years ago. It was a very
7:15 different time and because it was a very
7:17 different time you needed to follow a
7:18 different playbook. So, you know, I just
7:20 don't want to be that person because I
7:21 feel like everyone kind of knows to this
7:24 point. College, university for vast vast
7:25 majority of people is not going to get
7:27 you where you want to be in life. But
7:28 when your parents tell you this or when
7:30 your parents tell you to go into the
7:32 corporate world, the truth is that
7:33 actually worked for them or that
7:35 actually worked during their time. And
7:37 in the same way, you know, when you end
7:38 up having kids or maybe if you do
7:40 already have kids, your playbook should
7:42 not be their playbook. Now, of course,
7:44 there's universal truths and wisdom and
7:46 a lot of life lessons that your parents
7:48 have gathered over the years and those
7:50 things apply and those things you can
7:52 learn from for sure. But in terms of the
7:55 playbook on how to actually get wealthy,
7:57 how to have financial abundance,
7:59 especially in your 20s, you know, 20 or
8:00 30 years ago, it was a very different
8:02 time. It was much much harder to become
8:04 a millionaire in your 20s. That was
8:06 almost unheard of back then. Now these
8:07 days, not to say that it's easy, but
8:10 it's not only doable, but it's almost
8:12 becoming common place these days. So,
8:13 yeah, it's a shame. I just feel like a
8:15 lot of people are really really held
8:17 back by their family, really held back
8:19 by the fact that they have this pressure
8:21 that they need to conform to their
8:23 parents' playbook, not understanding
8:24 that even though your parents have your
8:26 best intentions at heart, it's fine
8:28 sometimes to not listen to them. And
8:29 it's fine sometimes to carve your own
8:31 path and carve your own playbook. In the
8:32 same way, when you end up having kids,
8:34 or as I said, if you already have kids,
8:35 when your kids grow up, it's going to be
8:36 the exact same thing for them. You
8:38 probably will also be a little bit out
8:40 of touch on how to make it in your 20s.
8:42 So always always stay respectful to your
8:44 parents. They love you more than you
8:46 could ever imagine. But yeah, just don't
8:48 feel pressure that what they want for
8:50 your life is what your life has to
9:03 I think a big part of amassing wealth in
9:07 your 20s is rewiring your identity and
9:09 your worldview. And I think one of the
9:11 best ways to do that is hanging around
9:14 affluent places. I said this in a video
9:15 three or four years ago. Whether you go
9:18 to a super nice hotel such as this or
9:20 you go to Starbucks, like these days a
9:23 coffee is 6 or 7 or $10 anyways. So you
9:24 may as well be somewhere that's
9:26 inspiring, beautiful to look at, be
9:29 around affiliates.
9:31 And it's interesting. I think a large
9:33 part of it when you're around wealthy
9:35 people is realizing that they are
9:36 literally exactly the same. They still
9:38 do dumb things. They still get drunk.
9:40 They still act cringey at times. But all
9:42 in all, I do think there is a certain
9:45 level of confidence and a way that they
9:47 carry themselves which you can take a
9:48 lot from. You can learn a lot and I
9:50 think that will serve you well moving
9:52 forward in life. And to be honest, for
9:53 me more than anything, it's just it's
9:54 nice being in beautiful places. You
9:56 know, why would you want to go, you
9:58 know, have breakfast at some chain
10:01 restaurant for €25 or €30 when you could
10:03 go somewhere nice? Probably spend Okay,
10:05 maybe rather than spending €25, you
10:06 spend €40. You're just somewhere
10:08 interesting. You're somewhere inspiring.
10:09 You're somewhere beautiful, pretty to
10:11 look at. So, the more that you can embed
10:13 yourself in these circles, in these
10:14 environments without breaking the bank.
10:16 I'm not a big believer that you need to
10:17 start flying business class or first
10:18 class. Like, you know, you got to keep
10:20 your feet on the ground and only make
10:22 those moves when it makes sense for your
10:24 financial situation, but for every
10:25 single person on Earth. You know, you
10:27 don't need to stay in a 6,000 a night
10:28 suite, but you can definitely come to
10:30 nice hotels, have breakfast, have a
10:32 coffee, and just be in these
10:33 environments. So I think it does a lot
10:35 for the identity and the mental part of
10:54 So Paris has been lovely. We're in the
10:56 lounge now about to fly back to Dubai.
10:57 I'm actually very excited. We have our
10:59 new office there that we're opening up
11:01 for my consulting company,
11:02 Consulting.com. And the reason I'm also
11:06 excited is I know I have like a 4W week
11:09 block to work on me and make upgrades to
11:11 me. And I think as you're going through
11:13 life, even for me at my stage right now,
11:15 I'm always thinking I view myself like a
11:17 vehicle, like a F1 car. And I'm like,
11:19 what upgrades can I make to myself? And
11:21 this is probably one of the biggest
11:23 factors why I managed to become a
11:26 millionaire at the age that I did is
11:28 just an aggressive aggressive
11:30 reinvestment of not only money but also
11:33 time back into making me this high
11:35 performance vehicle faster, more
11:37 efficient, more aerodynamic. And what I
11:39 mean by that is just always seeking out
11:41 who are the best people who can advise
11:44 me, who can guide me, who can mentor me.
11:45 When I get back to Dubai, there's
11:46 actually a few consultants I'm even
11:48 working with for a few things that I
11:50 want to refine both personally and also
11:52 in the businesses to get to that next
11:54 level. I think I kind of alluded to some
11:55 of the investing stuff a few days ago
11:57 when we were chilling in the hotel, but
12:00 you have to view yourself like the most
12:01 valuable stock in the world because you
12:02 are the most valuable stock in the
12:04 world. You are the most valuable asset
12:06 that you have. Nothing even comes close.
12:08 So that's why to me any spare funds that
12:10 you have, especially in the earlier
12:11 stage of your career, as long as you're
12:12 not being an idiot, okay? like keep your
12:14 living costs in order, make sure you
12:16 have savings, you know, past the obvious
12:17 stuff, but in the early days, like you
12:19 have to be reinvesting everything back
12:20 into yourself. I've spent some ludicrous
12:22 amounts of money over the years. I spent
12:24 $250,000 last year, I think it was, on
12:26 10 calls with an individual. And what's
12:27 funny is this individual is actually
12:29 more of a peer than anything. The reason
12:31 I wanted to pay is because I'm like,
12:33 outside of being peers, I respect your
12:34 craft, your work, and I want to pay you
12:36 as a client, not just on a friendly
12:37 basis. And I think we only actually
12:38 ended up having four or five calls. But
12:41 to be honest, I knew the place where I
12:42 was lacking. I knew the place where I
12:44 had deficiencies in my knowledge, my
12:46 skill set. I came in, got the direction,
12:48 and got everything I needed. So, this
12:49 has been something that I've been doing
12:51 for 10 years at this point, constantly
12:53 making me the vehicle, you know, the
12:54 thing that I'm moving through life with
12:56 better in every single domain. Not only
12:57 just in terms of my business skill set,
13:00 but my interpersonal relationships, my
13:01 health, anything that you could imagine.
13:03 So look, any prudent individual should
13:05 have an investment portfolio of course,
13:08 but especially in the earlier stages.
13:10 There is nothing nothing on earth that's
13:11 going to give you anywhere near the
13:13 return that investing in yourself will.
13:14 And I think that's why it's something
13:16 I've stuck to for a decade at this
13:18 point. And I don't plan on stopping
13:25 One of the biggest changes to your
13:26 mental model that you're going to have
13:29 to make on your path to acrewing wealth
13:31 is knowing the difference between the
13:34 price of something and the cost of it.
13:37 And what I mean by that is most people
13:39 just look at okay, what is the price?
13:40 But the price, what something's priced
13:42 at and what it ends up costing you are
13:44 two different things. Very easy example
13:46 to understand cars as an example.
13:48 they'll see, okay, the price of this car
13:50 is cheaper than the price of this car,
13:53 but when you go to sell it, cuz of
13:55 course a car retains some sort of value.
13:57 Now, some cars, for example, like this
13:59 car, I mean, I guess it's quite ironic
14:00 I'm giving this example in one of the
14:02 worst depreciating cars ever. For me,
14:04 being driven around in a Phantom was
14:06 always like for me that was like
14:07 pinnacle peak. So, that's why I added
14:09 one to the fleet like 4 years ago. But
14:11 anyways, back to the point. There's the
14:13 price of something and then there's what
14:15 it costs you. You can get cars that are
14:16 cheaper, priced cheaper, but the amount
14:18 of money that you lose, it ends up
14:20 costing you more. You know, you could
14:22 think that you're being financially
14:25 responsible by buying a $60,000 brand
14:27 new Tesla or I don't know, however much
14:28 it cost, and then by the time you go to
14:30 sell it 3 years later, you've lost 50%
14:32 of your equity in it. So, it's actually
14:34 cost you $30,000. Now, you could have
14:37 spent $75,000 on maybe a 8-year-old or
14:39 7-year-old Porsche with some miles on it
14:41 used. And when you go to sell it,
14:42 depending on if you know how to buy it,
14:44 right? Maybe you spend 75 and by the end
14:46 you sell it for 65. So yeah, maybe sure
14:48 you spend a little bit more, but you
14:50 ended up losing rather than the Tesla
14:52 example which cost you 30,000 in cost,
14:54 this only cost you 10,000 in cost. So as
14:57 you rewire your brain on this journey
14:58 and path to become a millionaire in your
15:01 20s, you need to know the difference
15:03 between the price of something and the
15:05 cost. And you need to start looking at
15:07 things not in terms of okay, what are
15:09 they priced at? Instead, you need to be
15:11 looking at them as, okay, what does it
15:13 actually cost me in the duration of me
15:15 actually using it? Another example,
15:17 clothing. Now, as a person who literally
15:20 produces eyewear and hats and candles
15:21 and money clips and literally anything
15:23 my heart desires, in fact, my company
15:26 Hills actually before we changed the the
15:27 brand name actually started off in
15:29 clothing 7 years ago. So, I've been
15:30 involved in some way, shape, form of
15:32 fashion with physical product goods for
15:34 a long time. And I will say a lot of
15:35 things are way overpriced and way
15:37 overmarked. But nonetheless, you can
15:39 still tell the difference between maybe
15:41 this item of clothing is priced at $40,
15:43 but I'm going to get 12 we out of it.
15:46 Whereas another item where you spend,
15:48 let's say, $250 or $300, but you get
15:51 rather than 12 we get 12 years of wear.
15:52 And once again, that's where you have to
15:54 know the difference between what is
15:55 something priced at and what does it
15:57 actually cost me when I spread out my
16:00 usage over its entire lifetime. And it's
16:01 very useful to learn these lessons on so
16:03 you don't sit on either two extremes.
16:05 There's some people who are super frugal
16:07 and they don't want to spend on anything
16:09 that is priced higher, not understanding
16:11 that a lot of times the things that are
16:12 priced cheaper actually end up costing
16:13 you more in the long run. So there's
16:15 some people who are so cheap and frugal
16:17 and that's not a good way to go about
16:18 things. And then there's some people who
16:19 are on the other side of things are
16:21 like, "Oh, it's priced higher, so that
16:22 must mean that the quality is better or
16:24 it's a better financial decision."
16:26 Usually the truth is somewhere in the
16:27 middle. So whether that be cars,
16:29 clothes, whether that even be people
16:30 that you hire, you need to know the
16:32 difference between price and cost
16:34 because the cheapest option is not
16:35 always the best option. And conversely,
16:37 the most expensive option is also not
16:39 always the best option. So as I talk
16:41 about this, I think sum it all up really
16:43 more so than anything. You just need to
16:45 know what is value. And you need to be
16:47 able to identify and spot the true value
