1:52 [Applause] [Music]
1:53 [Music]
1:55 the doors have been locked
1:58 and now all of you that don't sign up to
2:00 buy computers will stay here and we will
2:09 I'm extraordinarily pleased to be able
2:13 to be here with you this is one of my my
2:23 personal personal hopes and wishes
2:26 actually is that I think that computers
2:29 can radically revolutionize the
2:33 educational process around the world and
2:35 the average age at Apple is you know
2:39 it's about 29 or 30 and we haven't been
2:41 out of college so long ourselves at
2:42 least most of the people at Apple
2:46 haven't and it's very very important to
2:49 us and I think that as you all know
2:51 better than I your opit sort of doesn't
2:53 exist it was just a word invented for
2:55 the convenience of Americans and others
2:58 and the fact that you're all here in
3:01 this room as a step towards cooperating
3:05 with each other in new ways pleases me
3:08 very much it's difficult enough to get
3:10 cooperation amongst the competitive
3:13 universities in America and I think that
3:19 that's great what are we trying to do
3:23 here what are we trying to do the you
3:25 can have many views of what a computer
3:28 is my particular view is that a computer
3:32 is a new medium a new medium one of the
3:36 media prints television radio and a
3:38 computer will in the future be looked at
3:41 I think more in this way as a delivery
3:45 vehicle for software just like a book is
3:48 a delivery vehicle for its own kind of
3:52 software and whenever we develop a new
3:56 medium we generally tend to fall back
3:59 into our old habits from our old media
4:03 as an example when the television first
4:05 came of age in America the first
4:07 television shows were simply a camera
4:10 pointed at a radio show and it took
4:12 about 20 30 years for television to
4:15 really come into its own in the late
4:18 1950s we
4:20 have this new medium of interactive
4:23 video because of the laserdisc and what
4:26 is the first thing we do with it we put
4:29 movies on it so again we tend to fall
4:32 back into our old habits in the same way
4:35 when the personal computer was invented
4:38 we tended to look at it as a smaller
4:40 version of a big computer so we put
4:43 COBOL and Fortran and these bizarre
4:48 things and looked at in terms of simple
4:51 economics rather than the revolutionary
4:54 nature that it really was you know who
4:56 Alexander the Great's tutor was for
4:58 about 14 years
5:01 you know our Aristotle and I read this I
5:07 became immensely jealous and I think I
5:11 would have enjoyed that a great deal and
5:14 through the miracle of the printed page
5:17 I can at least read what Aristotle wrote
5:21 without an intermediary and maybe if
5:23 there's a professor they can they can
5:24 add to that but at least I can go
5:27 directly to the source material and that
5:28 is of course the foundation upon which
5:31 our Western civilization is built but I
5:35 can't ask Aristotle a question I mean I
5:39 can't I won't get an answer and so my
5:47 hope is that in in in our lifetimes we
5:51 can make a tool of a new kind of an
5:54 interactive time and when I look at the
5:57 personal computer whereas you know
5:59 living in the wake of the last
6:02 revolution which which was a new source
6:04 of free energy and that was the free
6:06 energy of petrochemicals right and it
6:09 completely transformed society and we're
6:10 products of this petrochemical
6:11 revolution which is we're still living
6:15 in the wake of today we are now entering
6:18 another revolution of free energy
6:20 Macintosh as you know uses less power
6:24 than a few of those light bulbs and yet
6:26 can save us a few hours a day or give us
6:29 a whole new experience and it's free
6:30 intellectual energy
6:33 it's crude very crude but it's getting
6:35 more refined year after year after year
6:37 and in our lifetimes it should get very
6:42 refined and so my hope is someday when
6:44 the next Aristotle is alive we can
6:50 capture the underlying worldview of that
6:54 Aristotle in a computer and someday some
6:57 student will be able to not only read
6:58 the words Aristotle wrote but asked
7:02 Aristotle a question and get an answer
7:07 and that's that's what I hope that we
7:13 can do so this is a beginning I think
7:17 that as you know right now the computer
7:20 industry is in the tank personal
7:22 computers big computers everything and
7:25 it's difficult it's a difficult time but
7:28 I'm sure that Henry Ford had a few bad
7:32 quarters back in the 1920s and the
7:34 automobile had a sort of historical
7:38 imperative it had the minute it was
7:40 invented a sequence of events had to happen
7:40 happen
7:43 the same is true with the personal
7:46 computer there is a tremendous momentum
7:48 behind this and I think that this year
7:50 maybe a delay this year we may look back
7:53 and say well 1985 was a slow year but
7:56 there is such momentum behind this that
7:58 it will happen it will permeate and
8:01 change forever our educational processes
8:06 and my hope again is that not too many
8:08 generations of students will pass
8:11 through before this happens it will
8:14 happen within 20 years it probably will
8:16 happen within 10 years but it could
8:19 happen within five years I am going back
8:22 to the United States this weekend and
8:24 then about two weeks from today I'll be
8:26 in the Soviet Union for the first time
8:28 in Moscow because one of my dreams has
8:31 been to sell Macintoshes in the Soviet Union
8:37 and one of the highest agenda agendas
8:42 amaya priority is to is to get them
8:43 starting to think about exactly the same
8:48 thing so maybe six months or a year year
8:49 and a half from now we can have some
8:53 Soviet schools here at our Europe
9:04 consortium meeting but first I would
9:05 like to say that I find it very
9:11 interesting to meet mr. Jobs arriving as
9:19 he was out of the blue and after making
9:22 about three circles so that we were
9:24 certain to notice that there was something
9:33 [Applause]
9:36 and you can almost hear everybody saying
9:39 there is something in the air tonight
9:43 anyhow I feel somewhat I felt somewhat
9:47 like the Finnish Prime mr. Prime
9:51 Minister Mr curry aligning when when he
9:56 was he spoke very bad English too and I
9:58 had to pick him up heavily with language
10:03 tuition before he was meeting mr. Henry
10:06 Kissinger arriving from the state I
10:08 don't think it was in a helicopter but
10:11 it wasn't it was in a big jumbo plane
10:13 anyhow they taught kissing her the
10:19 essential phrases and these were welcome
10:25 nice weather and lastly how are you and
10:28 Korea Leinen he learnt those words and
10:30 he was very happy
10:34 Miette dammit now he comes I know the
10:37 language and out steps kissing her and
10:39 Caroline and steps forward to him and
10:42 all his teachers are very worried will
10:44 he do it can he do it can he speak
10:48 English and he says welcome oh very it
10:52 and then he goes into the second phase
10:53 nice weather
10:56 nice weather and the third phase and who
11:08 well it was great meeting you and I will
11:11 stop stop making Joe jokes with Steve
11:15 Jobs who is such a nice fellow and is
11:19 giving so much of his himself and his
11:23 dreams we have been very happy at Lund
11:25 University for this association with
11:29 Apple I have never been worried that by
11:32 eating Apple we should start thinking at all
11:32 all
11:35 but other people have been worried about
11:38 that I'm not so worried either about computers
11:39 computers
11:41 some people are they feel that they will
11:45 deform our minds I do not think so
11:48 and I happen to think of yesterday
11:50 something that other people have thought
11:54 about many times namely the the relation
11:56 to the car when I came to learn many
11:59 years ago after the war a friend of mine
12:01 bought a Volkswagen you could almost
12:05 call it a Mack Volkswagen and and and I
12:09 said what is it like having a car an
12:12 idiotic machine which cannot think it
12:15 just it does what you tell it to do and
12:18 he says it is like the seven-mile boots
12:22 of the fairytale no we have tails in
12:24 Sweden and one of them deals with the
12:27 seven-mile boots boots that you put on
12:29 your legs and with them you could take
12:32 seven miles in each step and you got a
12:36 huge distance by carrying by wearing
12:39 these boots and to me that was a wonder
12:41 of the car because with the car you
12:44 couldn't go seven miles without noticing
12:47 it and with computers you can do a lot
12:49 of things that you couldn't otherwise do
12:53 and with with weapons like that or
12:58 rather machinery like that the only
13:01 problem is in the human mind and not in
13:03 the computer it's just like the boots
13:08 and we are talking here about connecting
13:11 many brains and many computers in a
13:14 worldwide network which will hopefully
13:16 solve all the problems
13:20 I I I'm not entirely certain that it
13:23 will but it will help of course the
13:27 networking reminds me of a story of the
13:31 the the building workers it's actually
13:33 an example from the school mathematics
13:37 days where the problem with was if it
13:40 takes seven days for six men to build a
13:43 wall which is a hundred meters long how
13:46 long does it takes for 10,000 men and
13:57 and that is I'm reminded of that story
13:59 when people at Apple and other places
14:00 tell me how we connect all the
14:03 universities of the world and then if we
14:05 have one really big problem
14:08 we put it into the bit net and out pops
14:18 [Applause]
14:23 now finally I've heard that Apple has
14:26 been having some trouble and we have
14:29 always been very generous towards
14:34 industry we like to support it and there
14:38 are no strings attached your integrity
14:43 will not be broken and I think you need
14:52 a fresh supply of silicon oxide so I
14:55 would like to give you Steve from the
14:59 University of lund this unique piece of
15:01 glass Swedish glass where it has the
15:04 emblem of the University of lund if you
15:07 put the Mac in in the back I don't mind [Music]
15:09 [Music]
15:12 if you had had if you'd been really hard
15:16 hard up I would have sent it around for cash
15:46 and a final word give my love to muck Gorbachev
