now that you have some idea of what to
expect in this program as a whole I'd
like to tell you a little more about
what's in store for you in this course
we'll start with the basics exploring
what e-commerce and digital marketing
are and what people in these industries
do on a day-to-day basis
we'll also cover some of the core skills
for success in digital marketing and
e-commerce roles including some you
might already have and how this program
will help you build them
then we'll explore the current landscape
of job opportunities
you'll learn about some of the
opportunities available for entry-level
job Seekers and the responsibilities
that go with them this information
should get you thinking about your
interests and how they can help you find
a fulfilling career path
later on in the course we'll explore
some tools for engaging potential
customers and driving online sales
we'll find out what goes into creating
digital marketing strategies and
discover some tactics they can use to
reach customers like digital ads email
and social media
lastly we'll cover why it's important to
measure and interpret the results of
those tactics and how businesses use
those insights to improve their overall strategies
strategies
we'll also provide a few more career
tips to keep in mind as you continue on
to the next course that's all coming at
you down the road right now we're going
to go over some resources that will help
you get the most out of this program
I'm so excited for you to start this
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