SWOT analysis is a strategic planning tool used to identify internal (strengths, weaknesses) and external (opportunities, threats) factors affecting a business, enabling better decision-making and competitive advantage.
Mind Map
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คลิกเพื่อสำรวจ Mind Map แบบอินเตอร์แอคทีฟฉบับเต็ม
for the second tool in business analysis
let's discuss the swot analysis
swot stands for strengths
weaknesses opportunities and threats
swot analysis is a strategic planning tool
tool
used to identify the internal and
external factors
involved or affecting the business
the strengths and weaknesses are
internal factors
while opportunities and threats are
external factors
internal factors are factors that are
within the control of the business
so the strengths and weaknesses can be
influenced by the actions
of the organization in terms of its people
people
system infrastructure culture
and etc while external factors
such as opportunities and threats
are factors outside the organization's control
control
but the business still needs to respond
to them
now let's define each factor in the swot analysis
analysis
we already know that analysis of
internal environment
leads to identification of strengths and weaknesses
