0:01 If you only have one YouTube channel
0:02 now, it might be slowing your growth and
0:04 your sales. So, in this video, I'm going
0:05 to show you why. And I'm going to show
0:07 you a new multi- channel YouTube
0:09 strategy picking up popularity that
0:10 could not just generate you more views
0:12 and income, but could also stop anyone
0:14 else getting traction in your niche. It
0:16 is brutal. At the end, I'm going to
0:18 invite you to try this out with me for a
0:20 90-day challenge that I prepared. Okay.
0:22 So, to understand how the dual channel
0:23 strategy is going to grow your business,
0:25 you need to understand the problem only
0:27 having one channel causes. So to explain
0:29 this, I'm going to use my niche as an
0:31 example. Okay, so this circle here, this
0:34 represents the entire niche of people
0:35 interested in growing a YouTube channel.
0:37 It's pretty flipping big, right? The
0:38 thing is, I only sell help to business
0:41 owners using YouTube to generate sales.
0:43 So I make videos that target a smaller
0:45 section of that niche. Now,
0:46 historically, this has been the best way
0:48 to grow business on YouTube because you
0:50 focus on the audience that your offer
0:52 helps most. But there's still a problem
0:53 because even inside this smaller
0:55 section, most people still aren't ready
0:57 for my offer. A lot of them don't have
0:58 businesses yet or they don't have
1:00 channels yet. They're just interested in
1:02 kind of starting both. Which means the
1:04 group of people who are actually perfect
1:06 for my offer is even smaller. Again,
1:08 it's tiny weeny. So, if I only ever made
1:11 videos for that group of people, your
1:13 channel can only grow that big. And most
1:15 creators, myself included, don't want
1:18 their personal brand to only reach
1:20 10,000 people. Now, for years, I've used
1:22 a very simple workaround that meant I
1:24 could grow my channel, and I could make
1:26 sales using three different types of
1:28 videos, and this strategy has generated
1:30 millions. The first video targets the
1:32 entire niche here. For example, the one
1:34 that you can see on screen right now.
1:35 You'll notice there that the title
1:37 doesn't even mention businesses because
1:40 it's optimized for the the wider circle.
1:42 Right now, those videos, they get lots
1:43 of views, but they don't do very well
1:45 for sales. It's too wide. Now, the
1:47 second type of video is specifically
1:50 designed for my business owner circle,
1:51 like the ones you can see on screen, the
1:54 titles and the thumbnails. They make it
1:56 clear who's it for. And those videos,
1:57 they usually get fewer views, but they
2:00 get more sales. And then the third style
2:02 goes very specific to a type of business
2:04 owner and it targets the people in the
2:06 middle, the tiny circle. And you talk
2:08 about problems that are kind of more
2:10 advanced and specific to your offer. and
2:12 those videos will get way less views,
2:14 but the revenue per view is always way
2:16 higher because that's just how this game
2:18 works. The thing is, although this can
2:21 grow a channel and a personal brand, it
2:23 actually goes against how YouTube works.
2:25 Because when you publish a YouTube
2:27 video, YouTube doesn't show it to
2:29 everyone immediately. It first tests it
2:31 with your regular viewers, a small group
2:32 of them, and if they click and watch the
2:34 video, it's pushed to more people. But
2:36 this creates a problem because when we
2:37 intentionally make videos that aren't
2:39 meant for most of our audience, less of
2:41 your regular viewers will click. And
2:43 when that happens, YouTube can stop
2:44 pushing it to more people, which means
2:46 your video might not even reach this
2:48 audience, the tiny small one that it was
2:50 designed for. So, if we don't get that
2:53 balance between broad videos and niche
2:55 videos, right, it can start causing
2:56 problems for the channel. It's also
2:58 really hard to make videos that try and
3:01 keep both audiences happy. And this is
3:03 exactly why I think we're starting to
3:04 see more creators launch second channels
3:06 where instead of trying to balance
3:07 everything on one, the main channel
3:09 focuses on growth and then the second
3:11 one focuses on the much smaller
3:12 audience. Basically just trying to
3:14 convert them into customers. Now that
3:16 raises a question. If your second
3:17 channel is targeting a much smaller
3:19 audience, how do you actually get views?
3:21 And what do you even make? Because this
3:23 isn't supposed to be just an advert.
3:24 Well, right now what we're seeing is
3:25 businesses use four different
3:27 strategies. So, let me show you how they
3:29 work and then I'm going to show you how
3:31 to get views on your second channel.
3:33 Okay, so the first strategy, Iman Gadi
3:35 has been using this for a while. If you
3:36 don't know him, he's probably the best
3:37 in the world at turning a YouTube
3:39 channel into a marketing machine. So, on
3:40 his main channel, which you can see
3:42 here, his content is really beginner
3:44 friendly and it's designed to appeal to
3:47 a much wider beginner audience. But on
3:49 his second channel, this is a totally
3:51 different level. He goes so deep with
3:52 his videos, I actually think it made my
3:55 ears pop once here. He breaks down his
3:57 system that he used to build his $und00
3:59 million company using diagrams. And
4:00 because the information is just so much
4:01 more advanced, the views are
4:03 significantly lower. There's just not
4:04 enough people who can handle it. So,
4:05 this is the perfect strategy if you have
4:07 an offer that is aimed at more
4:09 experienced people than the average
4:11 viewer in your niche. Now, this setting
4:12 strategy is great because it means you
4:14 can talk about anything you like rather
4:17 than what pleases YouTube. And Nick
4:19 Sherev runs this on his second channel
4:20 in a really strong way. So his main
4:22 channel targets a much larger niche in
4:25 the AI sector, but his second channel,
4:26 this is what I call fan building
4:28 content. So what he does is he shares
4:29 things like lessons he's learned that
4:30 week, projects he's working on,
4:32 decisions he's making in his business,
4:35 wins and failures as he grows and kind
4:36 of life lessons as well as little hacks
4:38 that he picks up along the way. Now,
4:39 these videos are often very short.
4:40 They're unscripted. They're barely
4:42 edited. So it's the kind of content that
4:44 often turns new viewers away. But the
4:46 thing is, once people trust you and are
4:47 invested in your journey, this has the
4:50 opposite effect. It turns viewers into
4:52 extremely loyal fans and these are the
4:53 ones who are going to buy almost
4:55 everything you ever make. So this style
4:57 works best if your goal is to build a
4:58 smaller group of very committed
5:00 followers and you're itching to talk
5:02 about whatever the heck you like. So you
5:03 have the growth channel and then the fan
5:04 channel. All right. So the third
5:06 strategy, this stops you from having to
5:08 repeat the same thing over and over
5:10 again. And it comes from Neil Patel and
5:12 Eric Sue. So both of these guys, they
5:13 have their own personal brand channels
5:16 for growth, but they also have this a
5:17 joint channel they share together. It's
5:20 basically a highle podcast where they
5:21 talk about breaking news in the
5:23 marketing space and business space
5:24 strategies that they're testing right
5:27 now and recent lessons they've had from
5:28 their own companies now because this
5:30 content is always based on what is
5:33 happening right now. Every episode feels
5:34 very different and the production is
5:36 often just those guys on webcams.
5:38 Sometimes Neil's just sitting in bed. So
5:40 channel one is the growth channel and
5:41 then channel two is the higher level
5:44 news and updates channel only more
5:46 advanced viewers will care about. Now,
5:48 the fourth strategy you use means you're
5:50 going to stop only appealing to one type
5:52 of viewer, and it comes from how Alex
5:53 Hormosi is structuring his second
5:55 channel. So, what you need to realize is
5:57 not everyone likes the same type of
5:59 content. Some people love really long
6:01 1-hour deep dives. Others won't click on
6:03 anything longer than 8 minutes because
6:05 they're just too busy. So, Alex's main
6:07 growth channel, this is focusing on
6:09 long, detailed videos. But his second
6:11 channel, he just takes those long videos
6:12 and live streams and he cuts them up
6:14 into very specific shorter videos
6:16 answering individual question. They
6:17 don't even bother with thumbnails or any
6:19 kind of curiosity or clickbait title.
6:22 It's just boring titles that often state
6:23 a question. And that is why one of the
6:25 biggest creators in the world is only
6:26 getting a few hundred views on these
6:28 videos cuz it's the opposite of how you
6:30 grow a channel. But this is stuff that
6:32 serious buyers and timestrap people love
6:34 to watch and it can get a very high
6:35 dollar per view. So, channel one is
6:37 views and channel two is targeting very
6:39 specific problems. More serious buyers
6:41 will resonate with shorter content. So,
6:42 which of these strategies should you
6:43 use? Well, in the link below, you can
6:45 join my 90-day second channel challenge,
6:47 which is hard to say. Try and say it's
6:48 hard. And I'm going to go deeper on
6:49 everything here and lay out what to do.
6:51 But really, you probably shouldn't just
6:53 pick one of these because if you only
6:55 commit to one strategy and it's the
6:57 wrong one, then it's going to waste your
6:59 time. So, here is my plan for my 90-day
7:01 second channel challenge. First, I'm
7:02 going to use Nick's approach, and I'm
7:04 going to share quick behindthe-scenes
7:06 videos about what's happening inside my
7:08 own business and the lessons that I've
7:10 learned along the way. Then, sometimes
7:12 I'll use a bit of Iman's strategy where
7:13 I'll break down much more advanced
7:15 systems and strategies for growing a
7:16 business with YouTube that's way less
7:18 beginner friendly. I'm also going to
7:20 then use Neil and Eric's strategy where
7:21 I'm going to share important news and
7:22 shifts happening in the industry along
7:25 with my perspective on those things mean
7:26 for business owners. And I might even
7:27 invite on the odd guest. And then
7:29 finally, I'm going to experiment with
7:30 Alex Hoszi's clipping strategy where I'm
7:32 going to take some old podcast, put
7:34 short clips on, but a lot of my other
7:36 videos that are longer form aren't
7:38 really perfectly designed to be clipped
7:40 into standalone content. So, it's likely
7:42 I will have to record just some short
7:44 answers to specific questions I throw up
7:46 there, which I'm expecting to get about
7:49 10 views on. Then, this is the critical
7:52 part. You need to track emails and sales
7:54 coming from your second channel videos
7:56 and then compare them directly to the
7:57 performance of your main channel and its
8:00 past history. Cuz if the second channel
8:01 starts generating better results, you
8:03 got to keep doing two channels and try
8:04 and get more people to your second
8:05 channel. If it doesn't, I'm just going
8:07 to shut it down. I'll go back to
8:08 focusing on the one single channel that
8:10 was working. The goal is to test what
8:11 works for the business, not to follow
8:13 some stupid man with orange glasses on
8:14 the internet. But how often should you
8:15 post on the second channel? Well, this
8:16 is where you need to be very careful
8:18 because if this channel starts taking
8:20 too much of your time, two bad things
8:21 will happen to you. First, you will burn
8:23 out trying to keep up and second, the
8:24 quality of your content on your main
8:26 channel might start to suffer and we
8:28 cannot have your main channel suffering
8:29 because this won't work. So, instead of
8:32 creating a strict posting schedule, I'm
8:34 just going to post when an idea feels
8:36 interesting, easy, and effortless. So,
8:38 that might be once a week, it might be
8:39 three times a week, I don't know. Just
8:42 don't upload every day too hardcore and
8:43 posting frequently can actually damage a
8:44 channel. All right. So, how do you get
8:46 views on this second channel? Well, what
8:49 you must not do is care about views. If
8:50 you do that, you are literally doing the
8:52 opposite of what this is about. Now, the
8:53 first way you can get views on this
8:54 channel, it's a brand new way that has
8:56 enabled this strategy to work so much
8:57 better now. And if you look below the
8:58 video watching right now, you're
9:00 basically going to see two channel names
9:02 below it. This is the YouTube collab
9:03 feature and you can collab with other
9:05 channels and the links will appear to
9:06 both below the video. So, right now,
9:08 people are probably going, "Oh, click on
9:09 ed second channel and see what's going
9:11 on." That's the point. And you can do
9:12 this as much as you like. I probably
9:13 wouldn't do it too often though. Now,
9:15 the second strategy is when you launch a
9:18 new channel, make a video explaining to
9:19 your existing channel what you're doing
9:21 and make it crystal clear who the new
9:23 channel is for because we don't actually
9:25 want the wrong people going over. For
9:27 example, mine is only for established
9:28 businesses and established channels and
9:30 the content will assume you are all in
9:32 on YouTube and have existing experience
9:33 because I'm not going to water it down.
9:35 That would defeat the purpose. And now
9:36 the third strategy is going to actually
9:37 grow both channels at the same time
9:38 because YouTube wants to see long
9:40 session time. So, let's say you publish
9:41 a video on your main channel. If you
9:43 have a deeper video on the second
9:46 channel on the same topic, you can just
9:47 link the two by end screens. Now, in the
9:49 90-day challenge guide, I'm going to go
9:50 deeper on what to post, how often to
9:52 post it, how to promote it, how to
9:53 generate sales, leads, and emails from
9:55 it, and then how to track the results.
9:57 But before you go clickity clicking,
9:58 should you do this? Should you start a
10:00 second channel? And how do you strap a
10:01 turbo onto this so that you don't just
10:03 dominate your niche, you actually stop
10:05 other people being able to enter it,
10:07 which is a brutal strategy. Well,
10:09 firstly, no. Do not start a second
10:11 channel. That's my default answer. And
10:13 honestly, for years it has been. Unless
10:15 you are already experienced and growing
10:17 one because unless your main channel
10:18 already has traction, and I mean you're
10:20 getting like thousands of views per
10:22 video, you have to just stick to one
10:23 because this strategy relies on you
10:25 having an existing audience to get to
10:27 your new second channel content. But
10:29 also, focusing on two too early is just
10:31 going to screw everything for you. It's
10:32 too hard. All right, so what is the epic
10:34 strategy that will not just make this
10:35 work for you, but stop other people
10:37 being able to get into your niche? But
10:38 it's actually too advanced for this
10:39 channel. So, watch this video next on my
10:41 new second channel where I'm going to
