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Claude Code + HeyGen = Content Creation CHEAT CODE!

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Summary

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This content demonstrates how to leverage Claude Code and HeyGen to automate the creation of "yap style" short-form videos using an AI clone, streamlining content production for platforms like Instagram and TikTok.

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Yap style videos are hitting millions of

views on platforms like Instagram and

TikTok, but what if you didn't have to

film them yourself? In this video, we're

going to use Claude Code to generate yap

style videos for you using your AI

clone. It's going to research your

topic, write the script, and create your

AI avatar using HeyGen. And if we

haven't met yet, my name is Duncan

Rogoff. I'm a former art director for

brands like Apple, PlayStation, and

Nissan, and I now run one of the top

communities for learning Claude Code and

building income. If you want to follow

along, we're going to build everything

step by step, so focus in, close all

your open tabs, and let's build. If you

want to get access to the skill we build

today, just check the link in the

description. So, the first thing I'm

going to do is I'm just going to come

into the Claude desktop app and make

sure we're inside of Claude Code. Next,

all you need to do is create a brand new

folder for us to work in, so I'll just

put one on my desktop and I'll just call

this yap cuz it doesn't really matter,

and we'll open this up. I'm also going

to use the model Opus 4.8 for this

because it's a more complex task that

requires a little bit more power, but

you might be able to get away with

Sonnet, but let's stick with Opus. So,

the first thing we need to do is to

figure out like what actually makes a

good yap style video, and so we will

just have Claude do the research for us.

I need to figure out what makes a good

yap style short-form video for Instagram

Reels. I need to figure out what format

the script should take, what hooks are

popular, what kind of topics or content

resonate, and really what goes viral.

Please do some deep research for me. So,

today we're just going to be building

this skill from the ground up, and the

beauty of working with a system like

Claude Code is there's no use waiting

around while we could be doing some

other things. So, what we can do is we

can already start building out our AI

avatar while Claude does our research.

And so, in order to do this, we want to

come over to a site called HeyGen, and

while they are the sponsor of this

video, they are the industry standard

for AI avatars or digital clones. The

product is super easy to use, the

results are insane, and they connect

super easily with Claude Code. So, once

you create your account, all you you to

do is come into avatar. So, I already

have an avatar that I've been working

from, but if you want to start from

scratch, just come up to the top here

and click new avatar. You can create a

virtual character just by uploading an

image or designing with AI, or you can

clone a real person by recording your

webcam or uploading a video clip you

have. So, first thing I'm going to do is

I'm just going to take a selfie.

So, I just took this photo of myself and

it's good enough for today. But, if you

wanted to make it better, you could

really quickly come into something like

Google AI Studio. You could upload the

photo of yourself. Make sure you're

using Nano Banana 2, and you could say

something like, "Please make this look

like I'm a professional in a YouTube

studio." And then, I'm just going to go

ahead and change the aspect ratio to 9

by 16, which is vertical, which is

perfect for shorts, and the resolution,

let's set this up high to make sure we

have good quality images. So, this is

the image that we created. I think it's

just okay, honestly, but with a little

bit more work on the prompting, I think

you could get what you wanted. I'm going

to use the original image cuz I actually

kind of liked it. So, I'm going to come

back into my avatar here. Go ahead and

click in and I'm just going to upload a

look. HeyGen actually prefers a JPEG or

a PNG, so I'm just going to open this up

in preview. Come over here, file, go to export.

export.

Save this as a JPEG in my downloads

folder. The name doesn't really matter.

Click upload. Upload my photo now and we

have this already to go. I'm just going

to go ahead and click create look. And

to make sure that we are all ready to

go, what we want to do is you want to

connect the HeyGen MCP up to Cloud Code.

So, you can just come over to developers.heygen.com,

developers.heygen.com,

click into the MCP key tab, and what you

want to do is you just want to copy this

link right here. So, I'm going to click

copy, come back into Cloud Code while

this is doing the research for us. Click

the plus down at the bottom here.

You can go into connectors and manage connectors.

connectors.

And then, at the top, click the plus one

more time. Add a custom connector and

I'm just going to name this HeyGen.

Paste in the URL here and click add. You

can see this is all ready to go and And

just says you're not connected to HeyGen

yet. All you have to do is click connect

when you're logged into your account.

It's going to just ask you to give

Claude code access to HeyGen. I'm going

to click yes, go ahead, and now Claude

code is all connected to HeyGen and we

are ready to use Claude to create our

digital twin. So, you can see that we

have HeyGen over here. So, these are all

the permissions that HeyGen has access

to and I'm just going to switch these to

always allow so I don't need to approve

everything every time. And I'm just

going to do the same down here. We are

all good to go. And so, the last thing

to check to make sure that you're a good

is you just click the plus. If you come

into connectors and you can see that we

have HeyGen right here toggled on, that

means we're all connected. And so, this

is why Claude code is so powerful. You

can see right here that deep research is

going and it's actually spawned 33

different agents for us to research the

app style videos. So, we can open this

up and we can see all of the different

agents that are running, all of the

searches that it's performing. You can

also see the token usage and how long

things are taking. So, this just

finished. It took about 10 minutes and

it did a lot of research for us. It went

through 26 sources and organized

everything for me around the four

questions that I asked. Here's what it

discovered about writing viral hooks.

Here's how it thinks we should pick

topics to create content that resonates.

So, engineer for the action you want,

not for likes. So, engineer something

for savable content or shareable content

or story time or like a rant, right?

Here's some of the virality mechanics

and here's actually a template that we

can use to base everything on. So, this

is a very good start. So, what do we

need to do from here? Well, first, I

want to save this research. We did a lot

of work, we spent a bunch of tokens, we

might as well save it so if we ever need

it for anything else, we have it. The

first thing I want to do is I want you

to just save this research in our folder

so that I have it for later. While it's

doing that, the next thing we want to do

is you want to start thinking about

creating the skill. A skill is basically

just a reusable set of instructions that

Claude code can follow to get consistent

results every single time. So, if we're

going to be creating a lot of these app

style videos, we want to make sure we

can do it from a single command. And

what's cool is we already have all of

the pieces that we need. We understand

what makes a strong hook. We understand

the format that works for a yap style

video. We understand the script, and we

have our HeyGen avatar all ready to go.

So, this is cool. It just went ahead and

saved this research for us. If we ever

need to reference it later, we have it.

So, let's ask it to build the skill for

us. Based off of all of this research,

we need to create a skill for yap style

videos. Basically, the skill needs to

research some topics that are trending

in my niche right now. It needs to draft

a yap style script including a viral

hook and the proven format that works.

This needs to be engineered for

engagement and virality, and then it

actually needs to use HeyGen to create

an avatar speaking that script. Here is

my HeyGen avatar ID and the voice ID.

So, there are two pieces to your HeyGen

avatar. One is the video and one is the

voice. So, the video ID you can get

inside of your avatar. You can just

click these dots. You can say copy the

avatar look ID. I'll come back into

Claude code, and I'll just say, "HeyGen

avatar ID." And I will paste that in.

And then I will say, "HeyGen voice ID."

And you can come into here, and if you

see on the left, we have voices. And you

can choose from this whole list of

voices. These are voices that I've

generated. You have the HeyGen library,

which literally has hundreds of voices

for you to choose from. You can just

listen to a couple of these and pick the

one that you want. If you want to clone

your own voice, so it sounds like you,

just click clone your voice at the top.

You can actually record audio here

directly into HeyGen, or if you have an

audio file ready to go, maybe a clip

that you've already processed to sound

extra good, you can just upload that

file here. I already have my own voice

that I've cloned. It's this professional

one here. I literally fed it 2 hours of

me talking. You can come in here, click

get voice ID, come back into Claude, and

I'm just going to paste that in as well.

So, this is why we connected to HeyGen

earlier to make sure that Claude code

had access to the API to understand how

to actually make our avatar do things.

Says it has everything it needs, it's

building the app scale for us as we

speak. So, this really only took a

couple of minutes and it built a whole

skill for us. So, the first thing it's

going to do, it's going to read

information about my ICP, my offer, and

my brand voice. This system actually

knew to do this. I didn't instruct it.

It's okay if you don't have the stuff,

Claude will figure it out. So, it's

going to read from the hook swipe file

that I have cuz I've been saving viral

hooks over these past couple of weeks so

we can create higher quality content.

So, you could do something similar. Go

to Instagram, find hooks that are

working, write them down somewhere, and

give it to Claude. The next thing it's

going to do, it's going to research any

topics, it's going to scrape the web

across my niche to figure out what

people are talking about. It's going to

pick one single topic scored on DM

shareability, a contrarian angle, and

the pain my ICP is feeling. If I name a

specific topic directly, it's going to

not do any research, it's just going to

use that topic. So, if something is

trending like Anthropic just shut down

Fable, I can just tell it to make a

video about that. Next, it's going to

draft the script for us. It's going to

apply the verified format from the

research, so we know this works. And

then it's going to render the avatar via

HeyGen. It's going to use my avatar and

voice IDs that I gave it. It's going to

be 9 by 16, so vertical format, great

for shorts, and it's actually even going

to burn in the captions for us. It's

going to set the speed to 1.1, so we

talk a little bit faster, so it has a

little bit more energy. And then once

it's done, it's going to return the

video URL and it's going to log

everything for us. It's just asking, "Do

I want to do a live test run now?" Of

course. So, I will just say yes. So, the

system already did some research for me

and wrote a script. And I actually think

this is kind of funny and worth talking

about. So, basically there's a strong

convergence all the reels are saying

right now, "If your 2026 strategy is AI

doing all the heavy lifting, it won't

work." AI makes average branding easier,

but exceptional branding harder. And I

actually do think there is some truth to

this. I do think in a world of AI slop

and where people are increasingly

putting out AI content on the internet,

there is increasingly more room for

people with an authentic presence and

voice to stand out. That being said,

I've been creating a lot of AI content

myself, and people are still engaging

with it. They're still sharing, they're

still liking, they're still commenting,

they're still receiving lead magnets.

So, it really all depends on who your

audience is and the value of the content

that you're creating. So, this is the

script that it wrote. Everyone's using

AI to pump out more content. That's

exactly why they're invisible. Here's

what nobody's saying. So, that's a

really strong opening hook, and I think

this is the core line right here. AI

isn't your content, it's your leverage.

Use it to amplify a real voice, not

replace one. So, if we come back up

here, I think that's why some of these

things like training Claude with your

brand voice or your personal story or

your own philosophy or your beliefs is

actually really impactful. Because now

you don't just have an AI avatar that

sounds and thinks like everyone else,

you have one that's actually true to you

and based off of your personal

experience and beliefs. So, stop asking

AI to write for you, start asking what

you'd say if you stopped copying

everyone. So, it sent the script over to

HeyGen. HeyGen is processing the video,

and we're just waiting to hear back. So,

here's the video the system created. If

you want to start using HeyGen today,

just check the link in the description.

If you want to get access to the skill

already built for you, join the

community. Everyone's using AI to pump

out more content. That's exactly why

they're invisible. Here's what nobody's

saying. The feed is drowning in AI spam.

So, the algorithm stopped rewarding

volume and started rewarding the one

thing AI can't fake, you, your real

opinion, the story only you have lived.

When you use AI to post more, you blend

in. When you use it to say something

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คำบรรยาย YouTube:Claude Code + HeyGen = Content Creation CHEAT CODE!