everyone thought there was a
everyone thought there was a catch nowhere else you go in New York
catch nowhere else you go in New York
catch nowhere else you go in New York right now you could get a burger for
right now you could get a burger for
right now you could get a burger for $255 I was like are you sure we could
$255 I was like are you sure we could
$255 I was like are you sure we could afford to do that and there was a line
afford to do that and there was a line
afford to do that and there was a line at the door the burger is better than
at the door the burger is better than
at the door the burger is better than Shake
Shake
Shake Shack as many put it it's cheaper than a
Shack as many put it it's cheaper than a
Shack as many put it it's cheaper than a Subway
Subway
Subway Swip that Instagram thing Tik Tok
Swip that Instagram thing Tik Tok
Swip that Instagram thing Tik Tok whatever it's true that boom is like I
whatever it's true that boom is like I
whatever it's true that boom is like I never thought it was real it is real
never thought it was real it is real
never thought it was real it is real this the best Smash Burger in New York
this the best Smash Burger in New York
this the best Smash Burger in New York City let me put you on to this $2 Smash
City let me put you on to this $2 Smash
City let me put you on to this $2 Smash Burger Spot just because it's cheap the
Burger Spot just because it's cheap the
Burger Spot just because it's cheap the quality shouldn't a burger for
quality shouldn't a burger for
quality shouldn't a burger for $255 that's actually made with love you
$255 that's actually made with love you
$255 that's actually made with love you don't come around that too
don't come around that too
don't come around that too [Music]
much my name is Young I am the CEO for
much my name is Young I am the CEO for Jubilee Marketplace we are right now in
Jubilee Marketplace we are right now in
Jubilee Marketplace we are right now in Greenpoint Brooklyn my name is Samantha
Greenpoint Brooklyn my name is Samantha
Greenpoint Brooklyn my name is Samantha Cale I am the executive director for
Cale I am the executive director for
Cale I am the executive director for Jubilee Marketplace this is like a craft
Jubilee Marketplace this is like a craft
Jubilee Marketplace this is like a craft and grade grocery store where you can
and grade grocery store where you can
and grade grocery store where you can kind of come and find everything you
kind of come and find everything you
kind of come and find everything you would find at your like local butcher
would find at your like local butcher
would find at your like local butcher seafood shop produce stand all combined
seafood shop produce stand all combined
seafood shop produce stand all combined into
into
into one so our Cafe upstairs is called 20 G
one so our Cafe upstairs is called 20 G
one so our Cafe upstairs is called 20 G 20 GS is right now known for are
20 GS is right now known for are
20 GS is right now known for are $255 cheeseburger it's really like a old
$255 cheeseburger it's really like a old
$255 cheeseburger it's really like a old school cheeseburger that they used to
school cheeseburger that they used to
school cheeseburger that they used to make way back when but with our twist we
make way back when but with our twist we
make way back when but with our twist we use Martin potato FN we use local be
use Martin potato FN we use local be
use Martin potato FN we use local be beef that's grass-fed just high quality
beef that's grass-fed just high quality
beef that's grass-fed just high quality ingredients within that Patty we put a
ingredients within that Patty we put a
ingredients within that Patty we put a garc com Fe made in house our special
garc com Fe made in house our special
garc com Fe made in house our special sauce and American cheese with thinly
sauce and American cheese with thinly
sauce and American cheese with thinly sliced onions and pickles that we get
sliced onions and pickles that we get
sliced onions and pickles that we get locally from Jersey and then we move
locally from Jersey and then we move
locally from Jersey and then we move into our bacon egg and cheese which is a
into our bacon egg and cheese which is a
into our bacon egg and cheese which is a $3 sandwich we do like bacon egg and
$3 sandwich we do like bacon egg and
$3 sandwich we do like bacon egg and cheese egg and cheese and then we kind
cheese egg and cheese and then we kind
cheese egg and cheese and then we kind of move into like Ramen so we have 20
of move into like Ramen so we have 20
of move into like Ramen so we have 20 different options of ramen what you can
different options of ramen what you can
different options of ramen what you can add an egg and scallions on top and then
add an egg and scallions on top and then
add an egg and scallions on top and then we've slowly started adding wings so we
we've slowly started adding wings so we
we've slowly started adding wings so we do a spicy honey mustard and your normal
do a spicy honey mustard and your normal
do a spicy honey mustard and your normal buffalo wing that are 24 to 42 hours
buffalo wing that are 24 to 42 hours
buffalo wing that are 24 to 42 hours brinds it's perfect for the kids after
brinds it's perfect for the kids after
brinds it's perfect for the kids after school that's stopping by or you know
school that's stopping by or you know
school that's stopping by or you know the construction guys that's working
the construction guys that's working
the construction guys that's working nearby yeah I just wanted it to be a
nearby yeah I just wanted it to be a
nearby yeah I just wanted it to be a space for
everybody for $2 a slider it's
everybody for $2 a slider it's definitely a steal we've been coming
definitely a steal we've been coming
definitely a steal we've been coming here for a while because we've been on
here for a while because we've been on
here for a while because we've been on this job next door since almost 2 years
this job next door since almost 2 years
this job next door since almost 2 years now yeah yeah so we've been here day in
now yeah yeah so we've been here day in
now yeah yeah so we've been here day in day out the guys across the street we
day out the guys across the street we
day out the guys across the street we used to go eat there a lot before they
used to go eat there a lot before they
used to go eat there a lot before they opened up and uh I stopped in there to
opened up and uh I stopped in there to
opened up and uh I stopped in there to get a drink one one night on my way home
get a drink one one night on my way home
get a drink one one night on my way home and they're like oh hey what's up you
and they're like oh hey what's up you
and they're like oh hey what's up you don't come in here no more what are you
don't come in here no more what are you
don't come in here no more what are you getting 250 $2.50 sliders now I'm like
getting 250 $2.50 sliders now I'm like
getting 250 $2.50 sliders now I'm like yeah I am actually I'm from France and
yeah I am actually I'm from France and
yeah I am actually I'm from France and I'm visiting a French here in New York
I'm visiting a French here in New York
I'm visiting a French here in New York City
City
City and so we've heard of this burger uh on
and so we've heard of this burger uh on
and so we've heard of this burger uh on Instagram $255 cheeseburgers in New York
Instagram $255 cheeseburgers in New York
Instagram $255 cheeseburgers in New York City what we came from Manhattan just
City what we came from Manhattan just
City what we came from Manhattan just for this
for this
for this burger really tasty you can taste all
burger really tasty you can taste all
burger really tasty you can taste all the different like ingredients in it
the different like ingredients in it
the different like ingredients in it it's really nice juicy I like it
Y young came up with this super
Y young came up with this super translatable burger concept that anybody
translatable burger concept that anybody
translatable burger concept that anybody could come and stop by they were just
could come and stop by they were just
could come and stop by they were just passing the neighborhood to grab a $255
passing the neighborhood to grab a $255
passing the neighborhood to grab a $255 Burger which sounds insane Rob Martinez
Burger which sounds insane Rob Martinez
Burger which sounds insane Rob Martinez at the time uh who worked for righteous
at the time uh who worked for righteous
at the time uh who worked for righteous eats he saw the story and he reached out
eats he saw the story and he reached out
eats he saw the story and he reached out immediately how do you make the burger
immediately how do you make the burger
immediately how do you make the burger so our butcher team downstairs grinds
so our butcher team downstairs grinds
so our butcher team downstairs grinds the meat for us yeah I think it's just
the meat for us yeah I think it's just
the meat for us yeah I think it's just the care and like the ingredients that
the care and like the ingredients that
the care and like the ingredients that really showcases our Burger yeah that
really showcases our Burger yeah that
really showcases our Burger yeah that particular video I think on their
particular video I think on their
particular video I think on their YouTube it reached over like 4 million
YouTube it reached over like 4 million
YouTube it reached over like 4 million views and all of a sudden I think the
views and all of a sudden I think the
views and all of a sudden I think the next day we had so many customers it was
next day we had so many customers it was
next day we had so many customers it was over come to support no more peace and
over come to support no more peace and
over come to support no more peace and quiet for us yeah I mean I was very
quiet for us yeah I mean I was very
quiet for us yeah I mean I was very grateful and overwhelmed and overworked
grateful and overwhelmed and overworked
grateful and overwhelmed and overworked just the weekend I think we did close to
just the weekend I think we did close to
just the weekend I think we did close to 4,000
Burgers I would say probably the perfect
Burgers I would say probably the perfect burger is like 4 minutes we can't really
burger is like 4 minutes we can't really
burger is like 4 minutes we can't really control the fat ratio just because we
control the fat ratio just because we
control the fat ratio just because we are using trim there is like a nice
are using trim there is like a nice
are using trim there is like a nice amount of fat I would probably say it's
amount of fat I would probably say it's
amount of fat I would probably say it's like 8020 and then we do a piece of
like 8020 and then we do a piece of
like 8020 and then we do a piece of garlic comfy because it's one of my
garlic comfy because it's one of my
garlic comfy because it's one of my favorite ingredients and cheaps garlic
favorite ingredients and cheaps garlic
favorite ingredients and cheaps garlic comfy it's like adds like a nice buttery
comfy it's like adds like a nice buttery
comfy it's like adds like a nice buttery sweetness to it we'll inser like one to
sweetness to it we'll inser like one to
sweetness to it we'll inser like one to two pieces depending on how big the
two pieces depending on how big the
two pieces depending on how big the garlic is into the the burger patty
garlic is into the the burger patty
garlic is into the the burger patty itself and then roll it up like an AR so
itself and then roll it up like an AR so
itself and then roll it up like an AR so this is like a cast iron smash we smash
this is like a cast iron smash we smash
this is like a cast iron smash we smash them so it get that nice crispy outside
them so it get that nice crispy outside
them so it get that nice crispy outside it kind of adds like that omami trust to
it kind of adds like that omami trust to
it kind of adds like that omami trust to it and when they're seasoned nice and
it and when they're seasoned nice and
it and when they're seasoned nice and salty it's like that nice like perfect
salty it's like that nice like perfect
salty it's like that nice like perfect spice I am not scared of salt trying to
spice I am not scared of salt trying to
spice I am not scared of salt trying to teach everybody to not be scared of salt
teach everybody to not be scared of salt
teach everybody to not be scared of salt and these are the super stly sliced
and these are the super stly sliced
and these are the super stly sliced white onions we use white onions um we
white onions we use white onions um we
white onions we use white onions um we cut them super thin so that they steam
cut them super thin so that they steam
cut them super thin so that they steam like nicely on the flat
top I'm going to finish with a little
top I'm going to finish with a little bit lighter seasoning on the top and
bit lighter seasoning on the top and
bit lighter seasoning on the top and then I'm going to add our American
then I'm going to add our American
then I'm going to add our American cheese and we know the Burger's done
cheese and we know the Burger's done
cheese and we know the Burger's done because we just had so much practice so
because we just had so much practice so
because we just had so much practice so we made like over 100,000 burgers at
we made like over 100,000 burgers at
we made like over 100,000 burgers at this point so we use a potato bun they
this point so we use a potato bun they
this point so we use a potato bun they have like this nice sweet and favor
have like this nice sweet and favor
have like this nice sweet and favor to it so this is our Burger I think
to it so this is our Burger I think
to it so this is our Burger I think there's nothing better than this simple
there's nothing better than this simple
there's nothing better than this simple as key when it comes to making like the
as key when it comes to making like the
as key when it comes to making like the best burgers and it's a255 for a
best burgers and it's a255 for a
best burgers and it's a255 for a cheeseburger the burger just the
cheeseburger the burger just the
cheeseburger the burger just the ingredients it cost $ 1.92 or produce
ingredients it cost $ 1.92 or produce
ingredients it cost $ 1.92 or produce and we sell the cheeseburger for $255 we
and we sell the cheeseburger for $255 we
and we sell the cheeseburger for $255 we only make 60 cents but now if you take
only make 60 cents but now if you take
only make 60 cents but now if you take the count of like rent labor and
the count of like rent labor and
the count of like rent labor and everything else there's a 5 Cent margin
everything else there's a 5 Cent margin
everything else there's a 5 Cent margin so all in all we make 5 cents per Burger
so all in all we make 5 cents per Burger
so all in all we make 5 cents per Burger that's why the price is so so economical
that's why the price is so so economical
that's why the price is so so economical we don't need to in a sense you know
we don't need to in a sense you know
we don't need to in a sense you know make money on every single item in the
make money on every single item in the
make money on every single item in the store so if it's a feel-good item where
store so if it's a feel-good item where
store so if it's a feel-good item where everybody can enjoy why not and if it
everybody can enjoy why not and if it
everybody can enjoy why not and if it brings people in to like see downstairs
brings people in to like see downstairs
brings people in to like see downstairs so many people still don't know there's
so many people still don't know there's
so many people still don't know there's a grocery store downstairs yes we we do
a grocery store downstairs yes we we do
a grocery store downstairs yes we we do make 5 cents but now the customer you
make 5 cents but now the customer you
make 5 cents but now the customer you know while they're waiting for the
know while they're waiting for the
know while they're waiting for the burger or they will place the order they
burger or they will place the order they
burger or they will place the order they will come down and shop at our Market
will come down and shop at our Market
will come down and shop at our Market downstairs you know grab a soda or
downstairs you know grab a soda or
downstairs you know grab a soda or beverage on their way out it was very
beverage on their way out it was very
beverage on their way out it was very nostalgic to C Burger idea there was
nostalgic to C Burger idea there was
nostalgic to C Burger idea there was this place called White Mana whether it
this place called White Mana whether it
this place called White Mana whether it be after school after baseball practice
be after school after baseball practice
be after school after baseball practice I would be able to go there with a
I would be able to go there with a
I would be able to go there with a dollar and change which was like $2 and
dollar and change which was like $2 and
dollar and change which was like $2 and I would be able to go there and grab a
I would be able to go there and grab a
I would be able to go there and grab a cheeseburger and I really wanted to
cheeseburger and I really wanted to
cheeseburger and I really wanted to recreate that in an establishment that I
recreate that in an establishment that I
recreate that in an establishment that I am affiliated with where everybody from
am affiliated with where everybody from
am affiliated with where everybody from all types of backgrounds could just join
all types of backgrounds could just join
all types of backgrounds could just join and you know celebrate with food where
and you know celebrate with food where
and you know celebrate with food where you don't know who you're sitting next
you don't know who you're sitting next
you don't know who you're sitting next to just really good food at affordable
prices
prices okay I was in college and I took a break
okay I was in college and I took a break
okay I was in college and I took a break over the summer and decided to work I
over the summer and decided to work I
over the summer and decided to work I was introduced uh by a friend's Uncle at
was introduced uh by a friend's Uncle at
was introduced uh by a friend's Uncle at the time of a current owned grocery
the time of a current owned grocery
the time of a current owned grocery store in Manhattan called jubile
store in Manhattan called jubile
store in Manhattan called jubile Marketplace I think I was about a month
Marketplace I think I was about a month
Marketplace I think I was about a month in and the president of the company um
in and the president of the company um
in and the president of the company um at the time he he did approach me he did
at the time he he did approach me he did
at the time he he did approach me he did did see some potential and he he asked
did see some potential and he he asked
did see some potential and he he asked if I wanted to work
if I wanted to work
if I wanted to work full-time yeah I was mind blown cuz I'm
full-time yeah I was mind blown cuz I'm
full-time yeah I was mind blown cuz I'm just like a part-time person but we
just like a part-time person but we
just like a part-time person but we talked and then that's when I kind of
talked and then that's when I kind of
talked and then that's when I kind of decided to stay with the company and not
decided to stay with the company and not
decided to stay with the company and not return to school he specifically told my
return to school he specifically told my
return to school he specifically told my supervisor he wanted me to learn all
supervisor he wanted me to learn all
supervisor he wanted me to learn all aspects of the business I was a
aspects of the business I was a
aspects of the business I was a stalker a period of time I was a cashier
stalker a period of time I was a cashier
stalker a period of time I was a cashier I helped in the kitchen I was behind the
I helped in the kitchen I was behind the
I helped in the kitchen I was behind the meat counter the fish counter in the
meat counter the fish counter in the
meat counter the fish counter in the produce department and fast forward to
produce department and fast forward to
produce department and fast forward to 2022 like right before we're going to
2022 like right before we're going to
2022 like right before we're going to open this new location in Greenpoint
open this new location in Greenpoint
open this new location in Greenpoint Brooklyn I was officially named CEO for
Brooklyn I was officially named CEO for
Brooklyn I was officially named CEO for the
the
the company first and foremost shout out to
company first and foremost shout out to
company first and foremost shout out to Young and shout out to Samantha cuz
Young and shout out to Samantha cuz
Young and shout out to Samantha cuz without them I wouldn't be here today
without them I wouldn't be here today
without them I wouldn't be here today and in the position that I am in today
and in the position that I am in today
and in the position that I am in today aside from that working with them
aside from that working with them
aside from that working with them they're amazing like Samantha and young
they're amazing like Samantha and young
they're amazing like Samantha and young makes my job very much easy I tried my
makes my job very much easy I tried my
makes my job very much easy I tried my best and I think it's really the people
best and I think it's really the people
best and I think it's really the people around me that did support me to help
around me that did support me to help
around me that did support me to help help me get to where I am the sandwiches
help me get to where I am the sandwiches
help me get to where I am the sandwiches they're pretty bomb I mean for a grocery
they're pretty bomb I mean for a grocery
they're pretty bomb I mean for a grocery store $2 it it's definitely surprised me
store $2 it it's definitely surprised me
store $2 it it's definitely surprised me a lot things are getting expensive a lot
a lot things are getting expensive a lot
a lot things are getting expensive a lot of people did say they wanted an
of people did say they wanted an
of people did say they wanted an affordable meal from time to time so we
affordable meal from time to time so we
affordable meal from time to time so we can help make people bring the
can help make people bring the
can help make people bring the restaurant to their house that's kind of
restaurant to their house that's kind of
restaurant to their house that's kind of like what we're trying to do
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