0:01 If you want to get started vlogging this
0:03 year, but you're like, "My life is
0:05 boring." Then stick around to the end of
0:07 this episode. 10 practical tips that'll
0:10 help you figure out what to vlog about,
0:12 how to start getting views, even if
0:14 you're a beginner. Old way, you're
0:16 vlogging about your whole life, right?
0:18 The new way, you're vlogging about one
0:19 part of your life that people are
0:21 interested in, and you're really going
0:23 to commit to that. This is why I say
0:26 pick a theme because it is more broad,
0:28 gives you a little more flexibility,
0:29 still an umbrella that influences all
0:32 the content versus a niche which kind of
0:34 like bottlenecks you into just like one
0:36 specific thing. This is why you have to
0:38 get started. And that's why the new
0:40 vlogging method that I teach actually
0:43 emphasizes how can you vlog as much as
0:46 possible if not every day at the
0:48 beginning so that you catch yourself up
0:50 to the level that you need to get
0:52 started and start getting the views and
0:54 be successful as a vlogger.
0:56 Today I'm sitting down with Benji, a
0:58 creator who's generated seven figures in
1:00 brand deals, who's built multiple
1:02 different YouTube channels in multiple
1:04 different formats and survived different
1:07 eras of YouTube over the past 17 years.
1:10 Now, you've designed this new format of
1:12 vlogging and there's a lot of changes,
1:15 but it's a good time to get started. And
1:17 even if you think your life is boring,
1:19 you're going to love this episode. So,
1:20 we're going to dive into 10 practical
1:22 tips. But first, let's lay the
1:25 foundation. Why is now a good time to
1:26 start vlogging on YouTube?
1:28 >> Yeah, so there's a little fatigue with
1:30 that high production type of content.
1:32 You could even say like short form
1:35 content. And so people are desiring that
1:37 more relaxed type of viewing experience.
1:39 So vlogging is perfect for that.
1:42 Secondly, the TV is in play. We always
1:45 looked at devices as influencing how we
1:47 edit. And those devices were in smaller
1:48 and smaller and smaller. And guess what?
1:51 We had less time. So that's why things
1:53 like Tik Tok videos were working. Well,
1:55 now with the living room, with the TV,
1:58 people want longer videos. Vlogging is a
2:01 perfect format to create that longer
2:03 video that's required for that new
2:05 viewing experience. And then third,
2:07 people just want to deep dive into
2:10 topics. You know, again, what short form
2:13 lacked, long form has available. And so
2:15 vlogs are a great way to deep dive into
2:17 topics people are interested in if
2:19 you're doing it the new way. But these
2:21 10 tips also are going to probably kind
2:23 of shake people's thinking. It's a
2:24 little bit different than what you might
2:26 assume because the first one is stop
2:29 filming your whole day. Film one
2:32 interesting thing. The old vlogging
2:33 method was like here's my entire day and
2:35 all the details that I'm doing. This new
2:37 vlogging method is different. Can you
2:38 explain it?
2:40 >> Yeah. Well, when people hear vlogging,
2:42 they think Casey Neistat. They think,
2:44 you know, you're famous, so your whole
2:46 day is going to be exciting and drone
2:48 shots are going to get you on a
2:50 skateboard going across the ice or doing
2:53 something nuts. Um, and and so that is
2:55 influencing how you start a vlog channel
2:56 if you want to start vlogging because
2:59 you're watching vlogs. But these new
3:01 vlogs are different. See, the old way
3:02 you vlogged your whole day because you
3:04 might be famous or you're great at
3:05 editing and you can make your day
3:08 entertaining, but not everybody has an
3:10 exciting day. So then you start doing
3:11 it, you know, the old way and it's kind
3:14 of boring. The new way to vlog is vlog
3:17 one part of your day, part of your day
3:20 that's related to a topic that you're
3:22 interested in and more importantly the
3:25 viewer is interested in. So often times,
3:27 you know, in my, you know, vlog channel,
3:29 we'll vlog our mornings, getting, you
3:31 know, ready for the day, maybe running
3:33 an errand, then my wife and I are eating
3:34 lunch, and then maybe I'll go shopping
3:37 for some food, come home, cook dinner,
3:39 and then we're, you know, having
3:41 thoughts on the bed about, you know,
3:42 what we did that day, and then boom,
3:44 that's old way. The new way, I'm just
3:46 taking my shopping trip, right? And it's
3:48 just Costco because that's the topic not
3:50 only that I'm interested in, I want to
3:52 highlight, but also other people are
3:54 interested in. And that's the new way of
3:55 vlogging. Instead of vlogging your whole
3:57 day, you're vlogging one part of your
3:59 day. Not only is that going to play to
4:00 the algorithm, which wants to get
4:02 content out to people that are
4:04 interested in that topic, but it's just
4:07 easier to create content around that
4:08 moment. See, one of the things that's
4:10 really hard is to vlog your whole day
4:12 and then you're back at your editing,
4:15 you know, software and you've got three,
4:17 four hours of content. Now you're just
4:20 got the 30 minutes, 60 minutes. oftent
4:23 times however much content I have is the
4:25 length of my vlog and it's easier to
4:28 edit because it's all around one topic
4:30 and I don't have to highly produce it to
4:32 make it interesting. It's already
4:34 interesting because it's highlighting
4:36 the thing that people are interested in.
4:38 That's powerful. And if somebody wants
4:39 to start and they're a beginner, having
4:41 those handles is nice because one of the
4:42 biggest things that can get you stuck is
4:44 too much footage, too much editing, too
4:46 much complexity. So, if you just film
4:49 one interesting thing, you're isolating
4:51 down how much content you're capturing.
4:52 You might even just film it straight
4:54 through. Just talk for 12 minutes and
4:56 then upload that clip. So, it allows the
4:59 beginner to start fast without
5:00 overthinking. Now, you have a student
5:02 named Carrie. You have a program called
5:05 Vlogging Academy. And can you break down
5:07 some of these insights in terms of what
5:10 is she doing and how does that apply to
5:12 her content? Yeah. So, when Carrie came
5:15 to me, she had the same challenge that
5:17 everybody else had, which is, "What do I
5:19 vlog, right? How do I make my day kind
5:21 of interesting? I kind of live a boring
5:23 life." Well, I said, "Well, first off,
5:26 the new way to vlog, we're not really
5:28 highlighting your whole day. We're just
5:31 highlighting one thing in your day." And
5:33 so for her, she went through a weight
5:36 loss journey losing 100 pounds and she
5:37 wanted to share that and eventually
5:39 coach other people on how to get
5:41 healthier and lose weight and live a
5:45 this healthy lifestyle. And so she
5:47 applied the new vlog method by just
5:49 talking about specific topics. Oftent
5:51 times she'll just have a a thought that
5:54 she wants to rant on. And so it could
5:56 just be her in front of the camera, no
5:58 other edits, and just straight talking
6:00 about this one thing because there's a
6:02 takeaway that people can learn from it.
6:04 And so within a month, she not only got
6:06 a video that hit like 30,000 views,
6:08 which was a big deal because she had
6:09 started her channel from zero
6:12 subscribers the month prior, eventually
6:15 having videos that were hitting 100,000
6:17 views and then one I think went more
6:20 viral for her, 360,000 views. But the
6:23 big big takeaway from her experience was
6:25 that video that hit 300,000 views was
6:27 just her in the car because it's good
6:31 audio, right? Talking to the camera and
6:32 no edits
6:34 >> because she was applying my new vlog
6:37 method at 100%. She was just talking
6:39 about the one thing that people care
6:41 about and giving a very specific
6:44 takeaway and then sharing all her
6:46 opinions and thoughts and you know
6:49 basically her her like advice and
6:51 nothing else. Part of it was of course
6:53 the volume and putting in the reps but
6:56 ultimately it's because the new way
6:59 people are consuming content it's not
7:01 based off of your influence it's based
7:04 off of your interest and we call it
7:05 interest media. And so that's why
7:08 someone like Carrie, even as a beginner,
7:10 is winning versus a seasoned creator
7:13 trying to do it the old way and they're
7:14 not winning. Hey, quick pause before we
7:16 get back into the podcast. If you're
7:18 posting on YouTube but not getting the
7:20 views or subscribers you want, this will
7:23 help. Go to mycreatorquiz.com.
7:25 It's a free 2-minute assessment that
7:28 reveals what type of creator you are,
7:30 where you're stuck, and what to do next
7:32 to grow. You'll get instant clarity, a
7:35 simple plan, and it's totally free. So,
7:37 just go to mycreatorquiz.com
7:40 to take the free two-minute assessment,
7:42 or click the link in the show notes. All
7:43 right, let's jump back into the episode.
7:45 So, then number two, and this ties into
7:47 Car's story, is pick a theme so people
7:48 know why they're clicking. So, I'm
7:52 guessing Carrie's niche is weight loss.
7:56 And then by na by nature of it being her
7:59 journey to lose 100 pounds being a
8:01 female there's a lot of like subniches
8:03 already attached to it like the people
8:04 that are going to resonate with her
8:06 click on her thumbnail. But that being
8:08 said, I would now imagine, okay, if I'm
8:09 going to do a weight loss journey, I
8:11 might just do a mindset day or I might
8:13 just do the day you fail or and then I
8:14 might actually do a meal day or I might
8:16 do a workout or I might there's there's
8:18 like endless orbiting topics around
8:21 that. But just the opportunity so that
8:24 you could just sit in your car and talk
8:26 about anything, but you're saying pick a
8:27 theme. So for the listener that wants to
8:30 start vlogging, how do you figure that
8:31 out for yourself? Like what theme do I
8:34 do? Yeah, if again we compare it to the
8:37 old way of vlogging. Your vlog channel
8:40 was about you and your life. Okay, that
8:42 was the old way to vlog. The new way to
8:45 vlog is you're picking one thing about
8:47 your life that your channel's going to
8:50 be about. Not you, but that one thing
8:51 that you want to be known for, that
8:53 other people are interested in. So
8:56 again, most people want to be a Casey
8:57 Neistad. They want to be this big
8:59 celebrity and they want to be super
9:01 famous. So then they have to become
9:03 that, right? Or they have to try to
9:06 create something that they would create.
9:08 But now we're just isolating to that
9:09 theme of your channel. What do you want
9:11 to be known for? So in the case of
9:14 Carrie, right, it was her uh weight loss
9:17 journey and I want to be known as a
9:19 person that was able to be successful at
9:21 losing a whole bunch of weight and
9:23 connect with other people doing that. So
9:26 that puts guard rails on the types of
9:28 topics that she's going to choose for
9:32 her vlogs. Old way you're vlogging about
9:34 your whole life, right? The new way
9:36 you're vlogging about one part of your
9:38 life that people are interested in and
9:40 you're really going to commit to that.
9:42 And this is why I say pick a theme
9:44 because it is more broad, gives you a
9:46 little more flexibility, still an
9:47 umbrella that influences all the content
9:49 versus a niche which kind of like
9:51 bottlenecks you into just like one
9:54 specific thing. You can still do that,
9:56 but when you have a theme, you have more
9:59 topics you can, you know, cover. So for
10:02 her, um, the theme would be just like a
10:04 healthy lifestyle. So she can cover
10:06 different things versus like these are
10:08 the exact workouts I do. And that's like
10:09 a niche, right? I'm just going to talk
10:11 about the workouts. Especially as a
10:14 beginner, you need more options to kind
10:16 of figure out what it is that you're
10:17 good at anyway. So, this is why I say
10:20 choose a theme for your channel versus,
10:22 you know, having your life be the channel.
10:22 channel.
10:25 >> Number three is talk to one person, not
10:28 the whole internet. Break that down.
10:30 >> Yeah. So, one of the reasons why people
10:32 are trying to be perfect is because they
10:35 want to please everybody versus just
10:38 simply understanding the reason that
10:42 interest focused vlogs work is because
10:44 there's one other person that's also
10:46 interested in it. The easiest way to
10:48 explain is when you're hanging out with
10:50 that friend that's also into the same
10:52 hobby as you and you can just talk for
10:54 hours and hours and hours. When you're
10:55 talking to that person, you're not
10:57 thinking about the 10 other people. you
10:59 might have the same conversation with or
11:00 like, hey, this might go out to a
11:02 million people. I hope they all like it.
11:04 You're going to overthink it. You're
11:06 going to like maybe be a little fake.
11:08 You're going to put on a smile versus if
11:09 you're just talking to that one person,
11:10 especially if it's a friend or family
11:13 member, you're not you're overthinking
11:14 it. You're just yourself. You're more
11:17 natural. And what's crazy about that is
11:19 even though you're only making the video
11:21 for that one person, I always say that
11:23 like talk on camera as if you were
11:25 talking to your best friend. it equates
11:28 to a lot of other people wanting to
11:30 watch that content that you're talking
11:32 about. And so rather than thinking about
11:34 I'm gonna get super famous, so I have to
11:38 be that famous person, just talk on the
11:39 camera like you're talking to the person
11:41 you already talk to all the time around
11:43 the topic there. It's like a
11:44 breakthrough for a lot of people because
11:47 they realize, oh dang, I'm already doing
11:50 this. So rather than getting comfortable
11:52 on camera or building my confidence,
11:54 guess what? I'm already comfortable
11:56 talking to my friend. I'm already
11:58 confident talking about this topic. Now,
12:00 let's translate it to video. And when
12:02 you change your perspective from I'm
12:04 vlogging for everybody versus talking to
12:08 one person, it just is it makes it so
12:10 much easier to record videos. That's
12:13 actually so powerful because I think so
12:16 often we do get into a rut when we
12:18 overthink about trying to please
12:20 everybody. If you start thinking about
12:22 the whole internet, you're almost
12:25 guaranteed to be paralyzed because
12:26 you're like, "Okay, well, I got to
12:28 please this person or what would this
12:29 critic think or I need to overexlain
12:31 this or I need to justify this." But
12:32 when you know you're talking to the one
12:35 person, which the algorithm is so
12:37 powerful when you really start to align
12:38 even with one person, there's over 8
12:40 billion people on the planet. Like then
12:42 the algorithm can help you find that
12:44 kind of one friend tribe, thousand true
12:46 fans, that like group of people. Okay,
12:49 so let's then go to number four.
12:51 share a takeaway, not a timeline. And
12:53 so, old way of vlogging was kind of just
12:54 like, "Here's what I did today." But
12:56 you're dialing this in, that might be
12:58 some triggers. If someone says, "Well,
12:59 what am I going to talk about in the
13:01 car, you might talk about, well, here's
13:03 what I learned, here's what I realized,
13:05 and also here's what I messed up." It's
13:06 almost like anybody that's married, they
13:09 got a partner, you know, if you recap
13:10 the day with them, but you talked about
13:12 how' the job interview go or how did
13:14 work go, and you're like, "Well, here's
13:15 the wins, here's the losses, here's
13:17 something I realized, I didn't think
13:19 about this." And so when you say
13:21 takeaway versus a timeline, what's that mean?
13:21 mean?
13:24 >> Yeah. So, um, you know, my new vlog
13:26 method, I say when you're going to
13:29 create a vlog, have a topic that you're
13:31 covering. A good example is I have a
13:34 food themed vlog channel. And a topic I
13:38 often uh hit is Costco. Okay. But the
13:40 takeaway isn't necessarily Costco.
13:43 Takeaway might be all the, you know,
13:46 sales in January. And that is a
13:48 takeaway. that is something that you're
13:50 going to walk away with. There's two
13:51 reason for that. One, it's going to
13:53 separate you from everybody else that's
13:55 just covering the topic but not giving
13:58 anything. And it's it's something that
14:00 people will remember. It's like, "Oh, I
14:01 remember when Benji told me about this
14:03 new product or he told me about that
14:05 clearance item and now I've got like a
14:08 whole bunch of Wagu beef tallow in my
14:10 garage. I got it for a good deal." It's
14:12 a way to serve your audience. And so
14:14 this comes from the educational side,
14:16 but what's funny is you can easily do it
14:19 in a vlog. You already probably do it
14:20 with that friend you talk to on the
14:21 weekends like, "Hey, you won't believe
14:23 this deal that I, you know, learned
14:24 about." And you tell them right in
14:25 there, "Oh, thank you so much." And then
14:27 they'll go to the store. You can do
14:29 that. So rather than just focusing on a
14:31 topic, have a takeaway that they're
14:33 going to leave your vlog with and feel
14:35 like they got value so they want to come
14:37 back to your channel the next time you
14:39 do have a vlog. And so that's what I
14:41 mean by having a topic and a takeaway.
14:46 And also like you often talks about you
14:48 have experiences and perspectives that
14:50 are unique to you that might be
14:52 relatable to the other person, right?
14:53 Part of your theme is knowing who you're
14:55 reaching out to. So for me it's other
14:57 parents, right? Other people that cook
14:59 for their kids. And so my takeaway might
15:02 just be like my perspective on this
15:06 topic that they also value or they like
15:07 just love that they hear that from
15:09 someone else makes us more rel
15:11 relatable. And so that's that's what I
15:13 mean. I want to make sure that they feel
15:15 like I'm giving them something that's
15:18 unique from me that no one else can give.
15:18 give.
15:19 >> You know what's interesting is I think
15:21 actually a lot of creators underestimate
15:23 sharing a takeaway because takeaways
15:25 aren't just educ education, they're also
15:27 entertainment. If you're going to tell a
15:29 good story, there's always a takeaway.
15:32 It's called the moral of the story. And
15:35 so any vlog that is even just story
15:37 driven, if it's like a good Disney
15:38 movie, you think about it, there's like
15:41 not just their characters, there's story
15:42 arcs, there's conflict, there's
15:45 resolution, but there's a moral to the
15:47 story. And usually in like a Disney
15:50 film, it's stated plainly at some point.
15:52 It's like, you know, you should always
15:53 treat people well and never get too
15:56 prideful or something. It's a takeaway
15:58 and and having it spelled out. So it's
16:00 interesting. It could be all the deals
16:03 or it could be some kind of an epiphany.
16:04 That's really powerful. And we've
16:06 already kind of hit this one, so I'll
16:08 just sort of summarize it. Number five
16:10 is opinions beat expertise. So, you're
16:12 already mentioning like you're talking
16:15 about your opinions, your story, but I
16:17 think people that are listening, they
16:18 might be paralyzed right now. They want
16:20 to start a vlog, but they're like, I'm
16:23 not an expert. Why is it that your story
16:25 could actually be more powerful than
16:27 your credentials? So, number one, if you
16:29 wait to be an expert, you might never
16:31 upload a video. Okay? And then if you're
16:33 like, I want to be an expert and you're
16:35 willing to vlog, it's like you're trying
16:37 to be something that you're not. The
16:39 cool thing about opinions, everybody has
16:41 them, right? And they're different, and
16:44 that's okay. That's the whole point. Uh
16:47 I I talk about this a lot because uh the
16:49 third T of my three T's of the new vlog
16:54 method is tell more stories. You know,
16:56 all a story is, it's what you think
16:58 about a topic. It's just like your
17:00 perspective on the thing that other
17:02 people are looking at. And so, your
17:05 opinion is an easy way to tell a story
17:07 around the topic that you're covering.
17:10 And also, it's your perspective. No one
17:13 else has it. So, embrace your opinion.
17:16 You know, especially with politics, um,
17:18 a lot of people tend to go one side or
17:20 the other and the the creators or the
17:23 channels that kind of make a decision. I
17:24 want to be more conservative. I want to
17:26 be more liberal. Usually win because
17:29 those opinions are so strong. And that's
17:31 what I learned it from politics. Like so
17:33 if you have an opinion, whatever it
17:35 might be, even if you think some people
17:37 will think it's wrong, state it, share
17:39 it. That's what people want to hear. And
17:41 also that's how they're going to relate
17:43 to you. So opinions are really
17:45 important. And you don't have to be an
17:47 expert to have an opinion.
17:48 >> That's strong. Number six is show the
17:51 process, not the highlight reel. So,
17:54 break this down like uh you and your
17:56 vlogs recently and this is a two-part
17:58 series. I en encourage individuals to
18:00 listen to part one, subscribe to the
18:03 Think Media podcast if you're new here
18:05 and uh if you want to grow a profitable
18:09 YouTube channel this year, but you are
18:12 vlogging on your food channel and it's
18:14 not necessarily super polished. Now, you
18:15 follow a whole framework and you teach
18:17 that in a free class. By the way, we'll
18:19 link this up in the show notes, but you
18:21 can go to vloggeracademy.com to go
18:22 deeper on this topic. You have a whole
18:24 master class that really breaks down
18:26 kind of the template and the format and
18:29 the framework at greater detail. But
18:30 you're not perfectly polished in your
18:32 vlogs, like are you just break them down
18:33 for us?
18:35 >> Yeah, so when I first started my
18:38 channel, it was a Food Network style
18:42 recipe tutorial channel and I wanted to
18:45 teach people recipes and those were very
18:47 polished. I use a $5,000 camera, a
18:49 $2,000 light. I always had a
18:53 videographer. And for all the hours, for
18:56 all the effort, for all the editing, I'd
18:59 get a six-minute video. Okay? And I'd
19:02 compete against actual chefs, other Food
19:04 Network stars that had channels. It just
19:06 got super competitive because it
19:08 required a lot of production. Now, my
19:11 channel is just really relaxed. It's
19:13 really chill. And so this is a good
19:15 example of like the highlight reel was
19:18 just my uh dialed in recipe tutorials
19:21 versus now I'm showing the messiness of
19:23 my cooking. In fact, I'm not trying to
19:25 be an expert anymore. I realize there's
19:27 no way I can compete against Food
19:29 Network stars or my friend Matt who's
19:31 been a chef for 10 years in Seattle. No
19:33 way, right? Like they know way more than
19:36 me. So I just show my experience of
19:38 cooking for my kids. oftentimes it's
19:40 like the title will be like a dad
19:42 cooking lasagna for five daughters,
19:45 right? Or cooking a romantic meal for my
19:49 wife or buying uh Costco dumplings and
19:51 trying them out. And I just show that
19:53 whole journey. In fact, you know, to
19:55 prove my point, I do work with an editor
19:57 that kind of edits my videos. Not
19:59 nearly, it's ironically the same guy
20:02 that did my recipe tutorials. And so he
20:05 keeps it very relaxed. We keep it all in
20:08 there. I was like, you know what? I'm so
20:10 confident in the fact that people want
20:12 all the in between moments. I didn't
20:15 upload my content to him to edit. I just
20:16 put it into a timeline because I still
20:18 know how to edit a little bit and I
20:20 exported it and it was one of my highest
20:23 performing videos and it had everything
20:25 in there. Even me like pressing the
20:27 record button, the stop and start button
20:30 was all in there. And what was crazy,
20:32 nobody said anything. I did get coms
20:34 like, "Oh, I like this more relaxed uh
20:37 uh version of you." So again, when we
20:40 talk about the highlight reel, that
20:42 still has a place, but guess what it is?
20:45 It's YouTube shorts. The showing the
20:47 process method, right? This new vlog
20:49 method is you just put it all in there.
20:53 It's my experience. It's my recipe. And
20:56 even Judy jokes with me, I was doing the
20:58 whole house cookie recipe once, right?
20:59 And I showed it's like, how can you
21:00 teach? I was like, I'm not actually
21:02 teaching it. I'm just showing how I do
21:05 it and the nuances of it. And again,
21:07 that was like a really wellperforming
21:10 video of something has been recorded a
21:12 million times on YouTube. But again,
21:15 this new format, it's all about my
21:17 experience and sharing what I do to the
21:19 audience that can relate to me and want
21:21 to know what I'm doing, not what the
21:23 expert cook does or the baker that's on
21:24 Food Network.
21:25 >> I think listeners are going to love if
21:27 they want to start a vlog this year.
21:28 What you just said, let me break it
21:30 down. So, you film with the DJI Pocket 3
21:32 camera, which if you can flip the
21:34 investment if you get the creator
21:37 bundle, it's going to be 700 800 bucks.
21:40 Sometimes it's out of stock. Uh, but if
21:42 you you filmed with that camera when you
21:44 talked about no editing, you went into
21:46 like a grocery store and you shot the
21:48 hook first, you turned it on, turned it
21:50 off, you then shot the next clip and the
21:51 next clip and the next clip. And
21:53 sometimes you're editing your videos,
21:55 but in this case, all you did was then
21:58 drag those files. So there's 30 files,
22:00 >> all the mistakes and all like sometimes
22:02 like I I say something wrong or I didn't
22:04 say the way I wanted and I have to say I
22:05 just left it all in there.
22:07 >> So then you take, you know, the SD card
22:09 out of your camera, you dropped all
22:11 those files into the timeline and where
22:13 you could go in and just even trim a few
22:15 seconds maybe off the start or the end
22:16 of any of these clips. You didn't do
22:19 that. So it was just linear through. Now
22:22 I will put a caveat that you know you've
22:23 built up your reps. And so listeners,
22:25 this is why you should start. You should
22:27 start messy. punch fear in the face,
22:30 press record. So, even your mistakes are
22:32 like you you put it all together. You
22:34 you thought about where you're starting,
22:35 you thought about where you're ending,
22:37 and you just filmed all these clips, put
22:40 them in a timeline, clicked export, so
22:42 export, so these 30 clips became one
22:44 40-minute video or whatever, threw that
22:46 on YouTube, uploaded it, and not only
22:48 did nobody mention it, but people even
22:49 were like that, I like the just the
22:51 rawness of that. And it still was. It
22:53 was a complete episode. Not just
22:55 continuous recording, but just clip
22:58 after clip after clip exported and
23:00 uploaded. This reveals why if someone's
23:01 listening to this right now and they're
23:03 hesitating, they should start before
23:05 they're ready. You just you should get
23:06 in the game. Like, you want to start a
23:08 vlog, stop overthinking it. Get your
23:10 first upload up in the next 24 to 48
23:13 hours. Like, just get going. You can
23:15 polish if you want, or not even polish,
23:16 but you could edit. You could cut
23:18 something out. Maybe there is a mistake,
23:21 but it just proves that it's possible to
23:22 just show your process and you don't
23:23 need a highlight reel.
23:26 >> Absolutely. And um I always give that
23:28 context, you know, I've been doing it
23:30 for 17 years. Yes, I do have some
23:32 skills. I have some experience and I'm
23:35 confident in doing it, but I'm not doing
23:37 it because of that. I'm doing it because
23:39 complete beginners have done it already
23:42 in the in this new era that we're in and
23:44 are getting more views than me. I was
23:46 like, "Okay, if they can do it, I should
23:48 definitely be able to do it." So, I'm
23:49 just trying to prove that I'm willing to
23:52 do something that before I didn't think
23:54 would work because there's other people
23:56 that are beginners that are winning. So,
23:59 even without the reps, because they
24:01 don't have the baggage of the old way of
24:03 doing it. So, yes, that context is
24:06 important, but it's also important to
24:07 get in the reps. And you're absolutely
24:09 right. This is why you have to get
24:11 started. And that's why the new vlogging
24:14 method that I teach actually emphasizes
24:17 how can you vlog as much as possible if
24:20 not every day at the beginning so that
24:22 you catch yourself up to the level that
24:24 you need to get started and start
24:26 getting the views and be successful as a vlogger.
24:26 vlogger.
24:28 >> So number seven is make one long clip
24:30 instead of 30 little ones. Now this one
24:32 is touching on the fact of what we just
24:35 covered which is like instead of shorter
24:37 videos there's something about longer
24:40 form videos. So, what I want to do on
24:42 this number seven is talk a little bit
24:45 about why long form is winning in the TV
24:48 era. So, earlier on you mentioned Carrie
24:50 and so some in her car sometimes she's
24:52 talking for 12 minutes, 16 minutes,
24:56 that's fine, but is there an ideal time
24:59 length if somebody wants to be posting
25:01 vlogs that are triggering what's
25:03 happening with TV, what's happening with
25:05 long form? What's the state of YouTube
25:07 and vlogging in long form right now?
25:10 Yeah, a lot of people ask that question.
25:12 How long should my vlogs be? Are they
25:14 too long? Are they too short? It's crazy
25:17 because the invent of Tik Tok reels and
25:20 now YouTube shorts actually made it so
25:22 anything shorter that can be shorts is
25:24 going to compete and also get
25:27 cannibalized by that. So, I tended to go
25:30 longer. And so, today I actually have a
25:32 number that I suggest to people 30
25:35 minutes. And it's crazy for me to even
25:37 hear myself say that because it's still
25:39 kind of an arbitrary number because your
25:41 video is not going to be exactly 30
25:42 minutes. But my top three performing
25:44 videos are above 30 minutes. So 32
25:47 minutes, 34 minutes, 35 minutes. I
25:49 actually believe there's a reason for it
25:52 cuz people are used to planning their
25:54 day out in 30 minute increments. Half
25:56 hour day, you know, half hour, whatever.
25:59 And also shows are 30 minutes cuz you
26:02 know the second number I say 1 hour.
26:04 >> Mhm. I believe that both the algorithm
26:06 and the audience and usually that's one
26:09 in the same thing want videos that are
26:11 just longer and so when you hit that
26:13 threshold of 30 minutes and this is why
26:15 the second is an hour really is like an
26:18 hour and beyond two and three hour
26:21 videos are winning you just like that
26:24 playing on your TV and so for me 30
26:26 minutes is good goal you don't have to I
26:28 still upload some videos sometimes
26:30 they're like 15 18 minutes if it's good
26:33 and it focus on a topic and I know my
26:36 audience wants it. But if I can choose,
26:38 even today I'm uploading something and
26:39 guess what? We're excited because it's
26:41 going to be beyond 30 minutes, not
26:43 arbitrarily above 30 minutes. It
26:45 happened to land after doing all my
26:47 recording, which by the way is easier
26:48 when you're just talking like a real
26:51 person very naturally and you're
26:53 vlogging in this new method where you
26:55 keep all the fluff that used to edit
26:59 out. And so, yeah, the the videos that
27:01 blow me away are usually over an hour
27:03 long and have millions of views and
27:05 there's a reason for it and I think a
27:07 lot of it has to do in this new era, the
27:10 TV being so influential in how you watch
27:11 and consume content.
27:12 >> So, we're going to 10 tips and we have
27:13 three more, but I want to go a little
27:15 bit deeper on something that most people
27:18 probably don't realize. It might shock
27:19 people to think you should upload or
27:21 could upload an hourong video on YouTube
27:23 and it would perform well, but there's
27:24 kind of like a hidden secret of why
27:27 that's true. And it's the fact that some
27:29 people are going to watch the entire
27:30 thing or they're going to let it play in
27:32 the background, much like a podcast,
27:34 much like while they're doing chores.
27:36 But it's because of average view
27:39 duration. And if you think about it,
27:42 YouTube just rewards time on platform.
27:43 They want viewers to be on platform as
27:45 long as possible and to watch videos as
27:48 long as possible. And so if you
27:50 hyperedit a YouTube short, and YouTube
27:52 shorts can be up to 3 minutes right now,
27:54 the maximum amount of watch time you
27:56 could get on a YouTube short is is 3
27:57 minutes. And chances are someone's going
27:59 to swipe by it. That's going to knock
28:00 down the average view duration. So it
28:02 might be it might be 7 seconds. It might
28:04 be 30 seconds. What's fascinating about
28:06 ultra-ong form videos and why they can
28:09 work well is if you upload an hourong
28:12 video, it's common to see an average
28:15 view duration of 7 minutes, 14 minutes,
28:18 23 minutes, which which says that on
28:20 average a lot of people are clicking
28:22 off, but that's an insane amount of
28:24 time. Like the fact consider if you
28:27 could get you upload an hourong video,
28:29 people only watch 10 minutes on average.
28:31 How many YouTube shorts is that? Way
28:32 more than 10. and it's probably like 30,
28:35 40, 50 shorts because they're so short
28:38 like someone on your video. And when you
28:40 start hitting those kinds of numbers in
28:42 long form, YouTube will reward you
28:44 because they want viewers to stay on the
28:46 platform as long as possible. So there's
28:48 still, of course, like again, if you
28:49 have too much of a hockey stick, if
28:51 someone clicks on the video and leaves,
28:52 well, an hour is not going to help if
28:54 you don't have a good opening, a
28:56 compelling idea, a good title, some
28:58 different things like that. But there's
28:59 a reason long form is working because
29:01 YouTube rewards time on platform.
29:04 >> I got this idea initially from you Sean
29:07 in the era of video influencers where
29:08 we're interviewing people. It's very
29:10 edited and of course your channel think
29:13 media it's very produced. The craziest
29:18 thing was your 45 minute long just
29:20 PowerPoint presentations would perform
29:23 so well and you know they were different
29:25 kinds of views 50,000 views 100,000
29:26 views. You've had ones that perform
29:28 better, but what was the AVD on some of
29:29 those videos?
29:31 >> Yeah, sometimes it's 18 minutes, 24
29:32 minutes, 32 minutes
29:34 >> with less work. Now, you don't want to
29:37 discount all the experience and reps to
29:38 get to the point where you do those type
29:41 of videos, but less editing, right? Not
29:43 as produced. It's just you and the
29:45 camera. No cameraman or anything like
29:48 that, right? And so I was seeing that
29:50 and then also these longer vlogs that
29:53 were hitting, you know, in the 2020 era
29:56 and I thought, you know what, it's just
29:59 easy to let that play versus picking 10
30:02 other longer videos. And so, yes, you're
30:04 absolutely right that AVD is really
30:06 important. And oftent times for me, when
30:08 I'm doing a 30 minute video, I'm hitting
30:11 15 to 20 minutes. And I always think
30:12 about that. How many Tik Toks would you
30:16 have to watch to do it? So, by default,
30:18 if my AVD is longer, the amount of time
30:21 the average view is watching, the more
30:24 likely that YouTube will want to suggest
30:26 my video, even if somebody else's video
30:28 that's hitting on a similar topic is
30:31 more engaging, produced because I'm
30:33 hitting a longer amount of time that I'm
30:34 keeping people on the thing. Because
30:37 when a video ends, the biggest risk to
30:39 YouTube is that person might leave to
30:40 another platform or just not watch
30:42 content. But if your video is longer and
30:44 they want to know what the end result
30:46 is, right? Like say there's a challenge
30:48 I'm trying to hit or they want to see
30:50 all the different sales, they're more
30:53 likely to stick around, hence stay on
30:54 YouTube longer. And guess what? The
30:56 algorithm loves that. Yeah, that's good.
30:58 So, we're going to cover these final
31:00 three tips and uh we've got a couple
31:02 cool resources for you as well. Let's
31:03 just hit number eight. I'll just touch
31:06 on this one. Use your real voice.
31:07 Imperfections included. The new
31:10 algorithm rewards authenticity, not just
31:12 polish. There's a time and place for
31:14 highly produced content. And of course,
31:16 creators that are doing retention
31:18 editing are still doing well. But what's
31:20 so cool about this new vlogging method
31:21 is it allows anybody to get into the
31:23 game that doesn't have fancy doesn't
31:25 have a team, doesn't have fancy editing
31:27 skills. You could just start filming in
31:29 your car. But the point is you're being
31:31 human and you're already interesting.
31:32 But I actually want to skip to point
31:35 number nine next, which is don't chase
31:37 views, chase volume. We're talking about
31:40 starting a vlog channel this year. And
31:42 if someone's a beginner, if someone's
31:43 just getting started, what is the
31:45 important of volume? What does volume
31:47 mean? It means like amount of uploads.
31:49 Not just trying to have one video that
31:51 gets 10,000 views or 100,000 views and
31:53 you hope to go viral. It's actually
31:55 saying like show up and upload a lot.
31:57 Why is this important?
31:59 >> Well, any skill in life, right? It could
32:03 be a uh profession, it could be sports,
32:06 it could be a hobby. The more you do it,
32:08 the more you practice, the better you
32:10 get. And that includes vlogging, but
32:13 especially the new way of vlogging. And
32:15 so, this is speaking to both beginners
32:18 and creators with an audience. This new
32:19 way of vlogging is different than
32:21 anything you ever did. Um, unless you're
32:25 from the OG days of like 2007, 2008
32:27 where this was what we did, but we did
32:30 it like 5 10 15 minutes because there
32:31 was a limitation on the length. I
32:33 actually believe if we could have
32:36 uploaded hourong vlogs or videos in
32:38 2005, we would have did it this way. But
32:41 we had the limitation of like uh a
32:43 ceiling for how long your videos could
32:48 be. So we as creators and even viewers
32:50 don't understand this new skill of guess
32:52 what? Just be yourself. We always said
32:54 be yourself, but guess what? That was
32:57 after Oh, that was before you produced
32:59 it. You edited it. You put the graphics.
33:00 You did the B-roll and all that kind of
33:03 stuff. Now, you and a camera just
33:06 talking in your car about one thing with
33:09 no edits can get you hundreds of
33:11 thousands of views. And there's plenty
33:14 of examples of a million plus views. And
33:18 so, getting the reps in is going to help
33:20 you be comfortable on camera. Um, and
33:23 then also there's this thing that I call
33:28 the mirror exposure effect. And when you
33:29 think about the friends that you're
33:31 closest with or family members you're
33:33 closest with, you probably hung out with
33:35 them a lot. Would you agree?
33:37 >> Yeah. The people you spend the most time
33:38 with is the people you've cultivated the
33:39 most depth with.
33:41 >> Is there anybody that you only hung out
33:43 with once and had this amazing 30
33:45 minutes that you're just like, that's my
33:47 favorite person ever.
33:48 >> Not typically.
33:50 >> Not typically. Even if there was
33:52 somebody, you know, like a celebrity you
33:53 met or whatever, but you're not trying
33:55 to go out and hang out with them. You're
33:57 probably going to hang out with the
33:59 person that you hung out with the most,
34:00 that you like the most, that you can
34:03 relate to the most. The mirror exposure
34:05 effect is explaining that. That person
34:06 that you go to school with and you're in
34:08 every single class together for years
34:10 and years and years, you end up becoming
34:12 close. Maybe not best friends, but
34:14 really close just from the fact that
34:17 you've been exposed to them many times.
34:19 The same thing happens on YouTube. It
34:21 also happens on social media. So reps is
34:23 really important. We kind of went away
34:25 from this because quality was everything
34:29 for a long time. We forgot that people
34:31 connect with and become uh you know
34:34 closer and trust the people that show up
34:36 in our lives every single day. So the
34:38 reps are great to get the experience and
34:40 be comfortable to do this new vlog
34:42 vlogging method. But the reps are still
34:44 important even if you are comfortable
34:46 because you want to show up in people's
34:48 lives. And because there's a lack of
34:51 supply of these longer videos, you can
34:54 by default just win by doing it a lot.
34:56 You know, I've had different sprints
34:58 where I'll do every single day for a
35:00 month or whatever. And it's crazy how
35:03 much more engaged my audience is.
35:05 They're like let down if I miss a day.
35:07 They're, "Oh my gosh, I was waiting for
35:09 you." And my vlogs aren't that much
35:12 different than when I only do it once a
35:14 week. I see those comments. So my wife
35:16 and I back in October when we did the
35:18 daily vlogging challenge, you could just
35:21 see that engagement. And what's funny is
35:23 that was a power of having a lot of
35:26 subscribers back in the day. And whether
35:27 they're subscribed or not, this is the
35:29 craziest thing, they still want to watch
35:31 our videos because we're showing up in
35:33 their lives. And the mirror exposure
35:36 effect made us closer to them and them
35:39 closer to us. And that is powerful. You
35:41 can only get that from doing lots of
35:43 reps and doing the volume. Yeah, that
35:45 makes sense. It's like uh there's all
35:47 kinds of analogies of why this is so
35:49 important. The world is so noisy that if
35:51 you only get one exposure to somebody,
35:52 you're going to be forgotten.
35:53 >> You're gonna get drowned out.
35:56 >> And so you even you need to do a lot of
35:58 reps just to get the time to to clock
36:00 some time with people. And it's like
36:01 it's like dating relationships and
36:03 marriage. You know, you might have met
36:05 somebody. You guys had chemistry at the
36:07 start, but it still took a couple dates.
36:09 But then once you lived life together,
36:10 you went on a road trip together. You
36:13 made some memories together. Times and
36:14 seasons have passed. You've been through
36:15 the holidays together. You've been
36:17 through summer together, that bond is
36:18 there. You start to get to know that
36:20 person. Well, if you're going to create
36:22 a personal brand online that connects
36:24 with people, you need those multiple
36:26 different touch points with them. I
36:27 would bet money that nine out of 10
36:29 people that are watching this or
36:32 listening to this are closer or feel
36:36 closer or trust a creator that has low
36:39 production that is not, you know, shiny
36:42 and pretty low-key and more real natural
36:44 that shows up a lot in their life,
36:46 whether daily or maybe like two or three
36:49 times a week. versus a very polished
36:51 celebrity that's got a whole production
36:54 that puts out banger vlogs or videos
36:56 like once every other week. Just that
36:58 person that shows up in their life is
37:00 the one that they're obsessed with. And
37:01 it's weird because they probably
37:03 wouldn't say I'm obsessed with, but they
37:05 actually want to watch their views,
37:07 their videos. We call it like comfort
37:10 viewing. That comes from showing up in
37:12 their life a lot versus you don't do
37:14 comfort viewing when there's only one
37:16 upload every other week. And so that is
37:18 the difference. Different strategies,
37:21 different goals, but for me, I like it
37:22 when I have that connection with my
37:24 audience because then I have a
37:26 relationship and trust. And that not
37:30 only leads to follow-up views, but also
37:32 opportunities, whether it's, you know,
37:34 you selling your products or doing brand
37:37 deals. Whole another topic, but I'm
37:39 telling you, it's powerful. and you can
37:42 do it as easily as showing up as often
37:45 as possible, but not in a way that's
37:46 highly produced.
37:48 >> So, we're talking about starting a vlog
37:51 this year, and we've shared nine tips so
37:53 far. I want to hit tip number 10. Uh,
37:55 but a couple resources. One, if you
37:57 didn't catch part one of our
37:58 conversation, there's a lot of other
38:00 nuances about the opportunity with
38:02 vlogging right now. We'll link that in
38:04 the show notes. Um, another one is if
38:06 you want to go deeper on this topic,
38:09 Benji, you've got a free masterclass at
38:12 vloggeracademy.com, entirely free. And
38:13 that's you doing a presentation. It's
38:15 over your shoulder so people can get
38:17 really tactical. I would encourage
38:20 listeners to go um take advantage of
38:22 that free master class to keep the
38:24 momentum going because I know that a lot
38:26 of times when we think about starting I
38:27 mean, if you're still listening to this,
38:29 you you want to start a vlog or you want
38:31 to get back to it. keep the momentum
38:32 going. Like especially at the beginning
38:35 of the new year, like don't just keep
38:38 watching stuff, but like put it into
38:39 action. Pick your camera, pick your
38:41 phone. I know you talk about all that
38:42 kind of stuff that you can help people
38:44 with. So in the show notes, you can
38:46 check out the free class, check out part
38:47 one, and then also subscribe to the
38:50 Think Media podcast. We're bringing you
38:51 unfiltered tips for building a
38:53 profitable YouTube channel. And we've
38:55 got some really good content coming up
38:57 this year. And so, um, as we land the
38:59 plane though, I think here's the big
39:02 final idea. Your boring life is somebody
39:06 else's comfort TV. And so, I think the
39:08 thing that holds people back is like,
39:10 but does anyone going to really care?
39:12 But isn't it too competitive? Or isn't
39:14 like, are people going to judge me? Or
39:16 like, you know, what do I really have to
39:19 say? And there's so much I'll start when
39:21 or limiting beliefs and doubt. Benji,
39:24 what is your final few thoughts about
39:26 why people should punch fear in the face
39:28 and get into the vlogging game right now?
39:29 now?
39:31 >> Yeah. Uh, I think about this old cowboy.
39:34 He's like 80 years old. He has a YouTube
39:36 channel and he just sits on the porch
39:38 and just talks about stories about his
39:41 life as a cowboy and it's it can get
39:44 like a million views. People need to
39:46 differentiate with the setting that
39:50 you're recording in and the topic you're
39:52 talking about. So, yeah, your general
39:55 life might be boring. Guess what? Almost
39:56 everybody, if you're really honest with
40:00 yourselves, has kind of like a normal
40:02 regular life, okay? Unless you're like a
40:04 superstar in the in the NBA or celebrity
40:07 living in Hollywood, that's everybody,
40:09 okay? It's what you're talking about
40:12 that's interesting. And so don't think
40:14 like I have to have an exciting life for
40:16 someone to want to watch. No, I have
40:19 something very interesting to talk about
40:21 around an interest and that's why people
40:24 watch. And people are putting too much
40:26 weight on the visual and not enough on
40:27 the audio. I'm not just talking from a
40:29 technical aspect. I mean, I wear a
40:30 microphone for a reason because people
40:32 like that crispy sound like this
40:35 microphone. But no, it's because they're
40:37 sometimes just listening to what I'm
40:39 talking about versus watching what's in
40:42 the video. And if you think about that
40:44 and you apply this new method where I'm
40:45 talking and I'm obsessing and I'm
40:48 nerding out on a topic, think about all
40:51 these other videos. So that cowboy, old
40:54 cowboy on the porch, it's always the
40:56 same perspective. It's always the same
40:58 framing. It's like a rocking chair. How
40:59 interesting is that? It's not that
41:01 interesting. He kind of looks
41:03 interesting, but how long can you watch
41:05 him for just doing the same thing? But
41:07 it's what he's talking about that is
41:10 keeping you interested and that's
41:12 compelling and think about your life.
41:14 What have you done that's amazing or
41:16 great that you don't have to like create
41:19 a whole production around to share or
41:21 what is it that you're obsessed with
41:24 that someone else is obsessed with? The
41:26 easiest example to like prove this is
41:28 correct. There's probably people in your
41:31 life that when they cross paths with you
41:34 because you're so into that that you can
41:36 talk about it. You actually were the pro
41:38 the one that proved this to me. My whole
41:40 new vlogging method on my channel as a
41:42 food vlog is because when you'd come
41:44 over to my house, you would just sit
41:46 there and listen to me talk about the
41:47 different ingredients, the farmers that
41:49 sold me these onions, you know, this
41:51 method that I learned from Matt. And
41:52 then you would sit there and like, "Oh
41:54 my gosh, the way you play, you take a
41:55 picture and you eat it." I was like,
41:57 "Man, if I can just do what I do for
42:01 Sean in my kitchen on YouTube, I bet you
42:03 there's other people like that." And I
42:06 was I was proven right. And so there's
42:08 something that you already do that is
42:10 compelling enough to keep someone's
42:12 attention for a long period of time. You
42:14 just need to put that onto video. And
42:17 that's why the cowboy on the po porch
42:19 though like it seems like it's you know
42:22 like a very boring scene. I bet you
42:24 there's people in his life that like
42:25 said hey you have so much wisdom you
42:28 should just put this on video and bam
42:30 you got a million people listening when
42:32 before there was nobody on his porch
42:34 because he had a boring life. No, he had
42:36 a lot of amazing things to talk about.
42:38 And that's the point. This is why you
42:40 need to get your opinions out there.
42:43 share your experiences or talk about the
42:45 thing that cranks your wheel because
42:47 there's an audience out there waiting
42:50 for that video to just get suggested on
42:53 their YouTube on the TV that they can
42:56 just relax to and watch while they're
42:58 sitting on the couch doing chores or
43:01 even commuting to work. And if you think
43:03 about that and the content you've also
43:05 done that for, then you need to get
43:07 started right now.
43:08 There's so many opportunities that came
43:10 to mind when you said that. When I think
43:12 about I think his name is Dwayne, right?
43:15 That's uh you know sitting on this on
43:18 this porch. I think that the key there
43:19 is there's so much opportunity right now
43:22 for people in their 40s, 50s, 60s and
43:23 even 70s to start YouTube because they
43:25 have life wisdom. And when you're
43:26 telling life wisdom and you pick a
43:29 theme, that's super powerful. But I
43:32 think also whether it's RC cars, it
43:34 could be Magic the Gathering, it could
43:37 be uh you know careers, maybe you've
43:39 been going through getting promotions
43:41 and how do you interview or what are you
43:42 doing and you're recapping your
43:46 experience in tech and these people that
43:48 especially you're coaching are filming
43:51 just 10 minute 13 minute videos in their
43:52 car. You know, I interviewed somebody
43:55 that talks about he um talks about the
43:58 economy, but from a spe uh standpoint of
44:00 particularly lumber because that's his
44:03 career. And he gets into his pickup
44:04 truck and he puts his phone on the
44:06 passenger side door and the angle is
44:07 always the same and he presses record
44:09 and then he turns it off. But it's
44:11 already what he obsesses about. He
44:13 obsesses about looking at the economy,
44:14 what's really happening and what's
44:16 happening with tariffs and what's
44:18 happening. So whether it is around
44:19 something like an interest like weight
44:21 loss or whatever, the landscape is wide
44:25 open, but you might want further help
44:27 like narrowing your niche, figuring out
44:29 your theme because this is not to
44:30 downplay the fact that there's
44:32 competition. 20 million videos are
44:34 uploaded every day to YouTube is what
44:37 YouTube said. So having your theme topic
44:39 and telling stories and dialing in those
44:41 details could be really helpful. So if
44:42 you do want more stuff from Benji, you
44:43 do have a free class at vloggeracademy.com.
44:45 vloggeracademy.com.
44:46 I'll link that up in the show notes as
44:48 well. Definitely subscribe if you're not
44:49 subscribed. And then if Benji, if people
44:50 want to follow you, where can they
44:51 connect with you online?
44:53 >> Yeah, Instagram. Type in Benji Travis.
44:57 Benjamin TV is the handle. And uh as I
45:00 always say, uh don't worry about my
45:01 content finding you because if you're
45:05 interested in food vlogs, the topics I
45:07 cover, the algorithm will find you. And
45:10 that's kind of the point. Um, you know,
45:12 more and more we're not trying to
45:14 promote our videos or share our videos
45:17 because YouTube's so powerful. It
45:19 connects your video with the right
45:21 viewer. So now you just have to make the
45:24 video and you'll see the magic of this
45:26 platform that we call YouTube and why
