0:03 If I had to invest $100,000 right here,
0:05 right now, I would not put a dime into
0:07 the stock market or real estate. In
0:09 fact, I'd do the opposite. I built a
0:11 nine-figure company and invested in
0:13 countless businesses. And here's the
0:15 truth. If you want to see a real return
0:17 on investment, your first investment has
0:19 to start with you. Here's how I would
0:22 put my first $100,000 to work if I was
0:24 starting from scratch. Number one, when
0:26 you're just starting out, the only thing
0:28 you should be focused on is increasing
0:31 your income. I work with business owners
0:32 every single day, and as they become
0:35 more successful, the question becomes,
0:38 what do I do with my additional income?
0:40 So, the first step is always figuring
0:43 out income producing skills, not taking
0:46 the $20,000 that you might have to
0:48 invest and thinking that that is going
0:50 to be what creates long-term wealth. You
0:51 will be much more successful if you
0:54 learn the skills to increase your income
0:56 so that you have a hundred,000 to invest
0:59 or a million to invest or 10 million to
1:01 invest versus just thinking that all of
1:03 a sudden you're going to get rich off of
1:04 investing. Once you have a million
1:07 dollars that you are able to invest,
1:09 then you can make investment decisions.
1:11 But until then, you're not making
1:12 investment decisions. You're making
1:15 decisions to invest in yourself for you
1:17 to learn how to make more income so that
1:19 in the future you can invest in things
1:20 that don't require your hard work. When
1:22 you're early in your journey, your
1:25 product isn't a portfolio, it's you. And
1:28 the fastest way to grow is by stacking
1:31 monetizable skills. Which brings me to
1:33 point number two. With any extra cash
1:36 flow, you want to invest in your own
1:39 skills, not stocks. Think about it like
1:42 this. If you studied for 12 months all
1:45 of the skills required to go from making
1:48 $100,000 a year to making a million
1:50 dollar a year, you have just 10x the
1:53 return on what that education was. Where
1:55 in the stock market are you seeing 10x
1:57 returns? You're not. The greatest
2:01 investment is you going from a 100,000
2:04 to a million is the most vital step that
2:06 you can take in actually creating true
2:07 wealth because you gain so much
2:10 confidence in that process. And it is
2:13 learnable. It is not by magic or some
2:14 special gene that certain people know
2:16 how to make a million dollar a year and
2:18 other people only know how to make
2:20 $100,000 a year. It is simply the
2:22 acquisition of a skill set. How do I go
2:24 from a h 100,000 to a million? What is
2:26 required to go from a h 100,000 to a
2:28 million? What communication skills don't
2:30 I have? What technical skills don't I
2:32 have? What sales skills don't I have?
2:34 What strategic thinking skills don't I
2:36 have? Your focus has to be on the
2:39 acquisition of those skills to be able
2:42 to create a result that takes you from a
2:44 h 100,000 to a million dollars. The
2:46 great thing about learning to go from
2:48 $100,000 to a million dollars a year, it
2:50 often doesn't require you to make an
2:52 investment of a million dollars to learn
2:54 how to do that. But once you have
2:56 invested in those skills through the
2:57 education and the time that it takes to
2:59 get those skills, you have that
3:02 million-dollar skill set for life. It
3:04 doesn't just go away. And it's not
3:05 something that anybody can ever take
3:07 from you. You learn what's required to
3:09 change yourself, to give up your
3:11 existing environment and how you operate
3:15 today to transform into somebody else.
3:17 You now have a valuable skill set that
3:19 can never be destroyed. Number three,
3:21 you need to stop chasing paychecks and
3:24 start chasing proximity. My life
3:27 completely changed when I started to
3:29 spend time around people who understood
3:31 money. It was as if I was living in a
3:33 dark room and all of a sudden somebody
3:35 just turned the lights on. It was that
3:38 fast because I could watch how they made
3:40 decisions about how to spend money. And
3:43 back during this time, I had such a
3:45 scarcity mindset. I was so focused on
3:48 preserving what I had. And I never spent
3:50 any amount of time thinking that I could
3:52 create more. I just had so much stuck
3:54 attention on departing with the money
3:56 that I made, even if in the long run it
3:58 was a better decision for me. And when I
4:01 started to be around people who made a
4:03 lot of money and the freedom in which
4:05 they made choices, if you always knew
4:07 you could create more, you would never
4:10 be in fear of losing what you have. And
4:11 just that proximity changed everything
4:13 for me. Proximity. How do you get
4:15 proximity? Well, you have proximity
4:17 right now. You don't have to be with
4:19 somebody in order to have proximity to
4:22 them. You and I have proximity right
4:24 now. You're spending time right now with
4:26 somebody who has a 9 figure network. The
4:28 more you can spend time with people who
4:30 think differently than you, where you
4:32 can observe their behaviors, where you
4:34 can ask questions to them about how they
4:36 think about things and start to mirror
4:38 what they're doing and the way in which
4:40 they live their life, you're going to
4:42 start making better decisions. This is
4:44 what's so incredible about living in an
4:46 era with social media. Because back in
4:48 the day, you actually had to find
4:51 mentors in person. Somebody had to know
4:53 somebody to be able to introduce you to
4:55 them so that you could get your foot in
4:57 the door. That's not the case today. You
4:59 can make yourself known just through
5:02 engaging in social media content, just
5:03 through reaching out to people and
5:05 seeking mentors that you can be in
5:07 proximity to who can change the way you
5:10 think about money. Number four, obsess
5:14 over output, not your budget. Shrinking
5:16 your lifestyle will not make you
5:19 wealthy, but growing your output will.
5:21 80% of your time every single day should
5:24 be focused on income producing skills.
5:26 This has been a successful action for me
5:28 over the last seven years because I look
5:30 at my calendar as the greatest asset
5:33 that I have to help me make more money.
5:35 80% of how you spend your time should be
5:38 focused on how do I increase my income
5:39 either in the job that you already have
5:41 or in gaining skills for you to be able
5:44 to do that job better so that you can
5:45 make more in the work that you're
5:47 already doing. If not, of course, you're
5:49 not going to make more money. If you're
5:50 not able to figure out how to make more
5:51 money, you're not going to be able to
5:53 have the confidence to invest in the
5:55 ways that you want to invest. Your
5:57 budget does not matter. You could spend
6:00 less time budgeting things, penciling
6:02 things out, making lists, and more time
6:04 taking action on what you need to learn
6:06 and do in order to increase your income.
6:10 Number five, in 2025, the highest ROI
6:12 investment you can make with $100,000 is
6:15 in your personal brand. Creating content
6:17 online is one of the most challenging
6:19 things to do because you have to
6:22 actually confront who you are, what you
6:24 believe in, and where you spend your
6:26 time. And most people are not proud of
6:27 the decisions that they make around
6:30 those three areas. Use your social to
6:33 highlight how great of a person you are
6:34 and the decisions that you make every
6:36 single day. Do you work out? Do you
6:38 spend time with your family? What books
6:40 are you reading? What podcasts are you
6:42 listening to? document the process of
6:45 becoming who you want to be and then you
6:46 won't have any shortage of content to
6:48 create and people will gain trust in you
6:51 because they see the daily commitment.
6:54 The recipe for success is investing in
6:57 yourself and documenting that process.
6:59 Now, I would never recommend that if you
7:02 don't know how to generate $100,000 that
7:04 you actually invest $100,000 in social
7:05 media. That would not be the right thing
7:10 to do. But you investing in a course or
7:12 spending all of your time on YouTube
7:14 with experts in the technical field that
7:16 you're looking to become an expert in.
7:19 Do that. Invest that time and document
7:22 that process because social media is
7:24 actually free. The hard part isn't
7:25 posting on social media. It literally
7:28 takes 15 seconds. It's you confronting
7:30 that you will be doing this every single
7:32 day consistently for a very long time
7:34 while all of your friends think that
7:36 it's cringy while all of your friends
7:38 make fun of you. In order for you to
7:39 become an investor, you have to have
7:41 first figured out the skills you need to
7:43 develop in yourself to then be able to
7:47 have enough excess capital to invest in
7:49 things that make sense. And your social
7:51 platform at that point also becomes a
7:53 way for you to get access to cool deals
7:56 because the biggest hack in life is cool
7:58 people want to do business with other
8:00 cool people. You're not cool if you're
8:02 lazy. You're not cool if you don't have
8:04 skills. You're not cool if you're not
8:05 able to create success. So that is
8:08 always the first step. Do not get it
8:10 twisted. Do not start saying that you're
8:11 an investor before you've actually
8:13 figured out how to make yourself a
8:16 valuable asset. Actual successful people
8:18 see right through that. It's a flex.
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