This content outlines a comprehensive, actionable strategy for entrepreneurs aiming to achieve significant online income (six to seven figures) in 2026, emphasizing a structured funnel approach, leveraging AI and automation, and focusing on consistent value delivery and audience engagement.
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At 18 years old, I turned down
university and it took me six months to
make my first dollar online. And
everyone around me thought I was
delusional. And at that point in my
life, I started to doubt myself whether
I had made the right decision. And years
later, looking back at what I was doing,
I see so many people doing the exact
same mistakes that I was making,
preventing them from hitting six or
seven figures online. So, if you're
trying to make your first million
dollars in 2026, there's one proven
strategy that I've personally used to
make a ton of money, and I'm going to be
revealing everything and not holding
anything back in this video. I promise
you, nobody else will share this depth
of knowledge and tactical insights with
you on YouTube. But if you're not
willing to spend just 30 minutes taking
notes and actually locking in, there is
no point you watching this video in the
first place. This is only for serious
hungry entrepreneurs wanting to get
clients and scale without the headaches
or time wasted moving into 2026. There's
no messing about. Let's jump straight
into this.
>> So, you want to make money? Well, you've
come to the right video. This is going
to be one of my favorite videos I've
made because in 2026, there are going to
be people that win, there going to be
people that lose. This video is going to
help you be one of the winners. if you
can just stick around 30 minutes. If you
can't, then I don't really suggest
watching this in the first place because
this is going to be a very in-depth
video going over my exact strategy, my
funnel I'm personally going to be using
to clear a million dollars cash
collected in 2026 with a lot of
confidence. So, if you want to know what
I'm doing so maybe you can replicate
some of my strategies, just just stick
around, my friends. So, let's jump into
it. There's a lot of people who are rich
out there and not many of them were in
school just a few years ago like myself
with quite literally £100 to their name.
And the reason I'm explaining this is
because I've got insights into what is
working right now with social media with
AI. And that's why I think I'm fairly
confident and qualified to make this
video that you're watching because if
you want to make six or seven figures in
2026 online, this is an amazing video
for you as I'm going to be revealing
everything I'm personally doing to get
there faster using AI and different
automation strategies. Um, but I do just
want to clarify as a very quick
disclaimer. This is not going to be
easy. This is not a get-richquick video.
This is for serious people who are
willing to become a student of the game
and execute daily overcome their fears.
And that is ultimately what
entrepreneurship is. It is a
transformation of your character. It's
becoming the person who is deserving of
making a million dollars. You don't just
wake up and have a million dollars in
your bank account. you have to become
the person who truly believes that they
deserve that million dollars and also
the person that has the characteristic
traits and all the skills that they've
stacked um throughout the journey to
achieve that. So yeah, I'm going to be
leaking everything I'm doing and I wish
I had this when I was 18. There are a
few requirements. Number one, you
obviously need a laptop. You need your
phone uh with internet. You need a you
need to be willing to be a student of
the game and execute. You need to remove
your ego. Your ego is holding you back
because how you think, how you take
action every day, what you take action
on every day has allowed you to get into
your current reality. So if you're not
happy with your current situation, your
current reality, you need to change some
things. You need to drop your ego and be
open to learning, right? So that's
important. And you don't learn to swim
by reading about water. You have to jump
in, which is going to be scary. It's not
going to be fun, but it is simple in
terms of how you would achieve um
getting a million dollars. That is for
sure. because we can just reverse
engineer the mouse. Now, you must have
an ICP, you must have an ideal client
profile, an avatar of who you want to
serve. So, when you do your campaigns,
whether that's inbound, outbound, you
have an idea of who you're exactly going
to be serving so you can resonate the
copy with them. You need a growth offer.
You either need to help people make more
money or you need to save people time.
Those are two things. Go for go for
either one. Just don't have like any
feature-based offers. Basically, you
don't want to sell features. You don't
want to sell, you know, you want to sell
the destination. You want to sell the
Bahamas, the Moldes, not the plane
journey. Very important. Um, so yeah,
you need to put yourself out there. You
need to start conversations with your
ICPs every single day. More
conversations equal more money. But
let's jump into the the math cuz this is
a very fundamental thing. I'm just going
to explain my pricing structure cuz as I
said, I'm going to be giving you
everything I'm doing. So maybe you can
replicate some of this. Now, to make a
million, it's a bit of a reality check.
It's basically $83,000 per month
consistently. It's one thing to make
$83,000 per month. It's another thing to
maintain it every single month with high
profit margins. Very few people do that.
There's a lot of people who make half a
million a month, sure, but their margins
aren't that good. You find out they have
a co-founder, they have a CEO, they have
a C um mo, they have like all these
different things. They have, you know,
100k in ad spend. They have chargebacks.
So, in reality, it's much better to have
a lean 70%
profit business and make this than it is
to have hundreds of thousands per month.
And that basically equates to $2,000
$740 per day, which sounds like a lot,
but I'm going to simplify this so you
can get a better idea of your pricing
structure cuz that's overall a very
important thing we need to start with.
Now, I've got basically three different
pricing structures. I follow Russell
Brunson's value ladder. If you haven't
checked out Russell Brunson, he's one of
the OGs. Obviously, if you're in the
marketing game, you've been in the game
for a while, you would know who Russell
Brunson is. But he talks about the value
ladder where you basically have Bait,
which is a free lead magnet. Everyone
should have a free lead magnet. You
would run this in outbound. You'd offer
to do a free demo, a free audit,
depending on what you're selling. It
must be free. Two most powerful words in
marketing, free and new. That is very
important. You have your front end,
middle, and back end. If you're starting
out, you're doing less than $10,000 per
month. Don't have three different
services you sell. Just have probably a
middle or a back end, which is a high
ticket. So, you know, we're talking it
could be a mid-t500 bucks setup fee to
$5,000 uh as a piff pay in full. But
don't be having as many products. I have
I just personally have built out my
value ladder quite like thoroughly and
I've got it dialed in. But I basically
have my bait which is my free community.
From that point on, a bunch of
automations get set off once someone's
joins. you know that could be putting
them into the CRM so they get put into
the pipeline first stage of the pipeline
in JHL
um they obviously get alo my SDRs get
notified so sales gener get notified
automatically everything like that is
included with my like bait and that's
the main thing I run people to and as I
said free is one of the most important
things you should be doing in 2026 you
have to have a free thing it could be a
free audit um which is an amazing thing
you can offer businesses but just go for
free I promise you it's going to save
you so much headaches I I didn't offer a
free thing when I started and it was
stupid. Like, you're not doing free
delivery. You're not doing free
fulfillment because I'm not a huge fan
of that. There's no skin in the game
from the client. There's no incentive
for them to help you. This is more of
like a Yeah, like a free demo or
something you can do quickly that is
free basically. But this is very
important. Um, and this is just my like
product. You can see I have a $97 per
month uh $597 per year. So, same product
just one's annual, one's monthly. And
then I have a high ticket back end which
is only for more advanced coaches and
it's a done for you offer this one. So
more of like an agency offer um that is
5K. Now that is important. Hopefully it
gives you an idea of my actual like you
know different services and obviously do
more things like I have different SAS
businesses and things but this is just
to keep it simple cuz obviously I have
affiliates, I have SAS, I have like
other things as well but uh you can see
the numbers here if you want to pause
how many sales you need and everything
like that. But let's jump into my actual
funnel because this is the majority of
the value that is going to be in this
video. So keep watching because I'm
literally gonna explain everything. So
what I'm going to explain to you very
simply is my funnel starting from the
top which is how a stranger finds you.
Like how does a stranger a prospect your
ICP come across you on the internet?
That is your top of funnel.
Now I'll dive into every different I
guess platform you could position
yourself on. You could do campaigns. you
could do outbound on depending on who
you're helping. I've kind of put
different niches and what I would
recommend if I were in your position
all the way down to how does a stranger
actually hand you their money which is
the bottom of the funnel. Middle of the
funnel is how do they get to know you on
a personal level where they have the
confidence and they like know and trust
you enough to be able to give you their
money. And those are the three I guess
parts to a funnel which hopefully you
can understand. But let's start at the
top of the funnel which is where most
people struggle because they simply do
not get enough inputs into their funnel
into their system. Now Sam Ovens kind of
he didn't invent systems based thinking
but it's very of a simplified way to
grow about sorry go about growing a
business where you have an input. So it
could be you sending an email to a
business owner. It could be you cold
calling a business owner. could be you
doing a piece of content. You're going
to there's a process. So there's a lag
that happens basically because you're
not just going to get an output straight
away. You may be familiar with the
phrase that every action has an equal or
opposite reaction or every action has a
reaction. But there's always a bit of a
delay. There's a buffer between that
between when you send an email and when
you get an output. So that's what
processes. But either way you take an
action, there's going to be an output.
Now that output could be no response,
but that is still an output and that
gives us the feedback. Now, it's very
important you take action because you're
going to get clarity, you're going to
get uh confidence, you're going to get
skills, and I'll explain that in a
second, but your top funnel, in my
opinion, so how a stranger finds you is
more for touch points, which most people
don't realize when you're starting an
agency or you, you know, you're
freelancing, you're running a consulting
business, people think that the top
ofunnel is like how you going to book an
appointment, but that's just
fundamentally incorrect. I use top of
funnel as like a touch point and it's
what I would suggest you kind of
thinking or changing your beliefs around
like like you send an email no one's
going to book an appointment just from
one email. You're going to have to hit
multiple touch points. Maybe you send an
email and in your signatures at the
bottom they see your YouTube or they see
your LinkedIn and then they go to your
profile then they go into your middle of
the funnel and you can design that by
having your top of funnel as a touch
point which is what I recommend doing um
especially if you don't have a leveraged
inbound system here which we'll talk
about but um fundamentally there's only
four ways you can get someone to give
you money online. You've got paid ads,
which is you paying for traffic, which
you're probably familiar with. Facebook
ads. There could be other forms of like
influencer shoutouts. But if you don't,
if you're starting, you can't do that.
You don't have any money. So, that's off
the cards. Same with affiliates. You
don't have clients. You can't run an
incentivized referral program. So,
realistically, the only things you can
do is organic content and outreach to
make a million dollars. Um, now I go
heavy on content because it is a
compounding asset that builds over time.
you know, Warren Buffett, Albert
Einstein, Albert Einstein said that
compound interest is the eighth wonder
of the world and I completely agree.
Same with Nevada is worth you know maybe
$100 million maybe a bit more and he
talks about the four C's. You've got
content, code, collaboration and
capital. So yeah, content is part of
that and it's one of the and that was
done on like his research of how young
like millionaires and people up and
coming are making so much money and it's
down to those four C's. So if you can
collaborate with people um in your niche
maybe if you can provide content if you
can learn some code automation and then
capital you obviously deploy back into
it to grow. Now the reason is because
content is allowing you to build trust
at scale which is a very big flaw in the
market which is there's a trust crisis.
People don't trust anything. The
market's more sophisticated. I talked
about market sophistication levels and
how there's five different levels of
that but I'm not going to talk about
that in this video cuz I don't want to
make it too complex for you guys. Um,
but just know that strangers and
business owners are becoming more
skeptical than ever. They're becoming
smarter. They've been exposed to more
offers around what you're going to be
doing. So, you have to build trust at
scale. Um, which is why it's a
non-negotiable for people to optimize
their socials, especially the ones
you're going to be operating on, which
I'll talk about in a second, and then
doing outreach for touch points. So, how
it would look like is maybe you send an
Instagram DM and then they check out
your profile and they and they get like
trust from you, basically. So that's
important, but these are the only four
ways. So it leaves us with you doing
content on a daily basis and you doing
outreach on a daily basis. And most
people be like, "Okay, cool. Let me just
send 20 emails a day." Well, no. You
need to do 100x more inputs than you
think. You need to feed more system uh
sorry, more inputs into this. Provide
more UOV units of value into your thing
every single day. Like Homozi, he posts
250 pieces of content per week. And
that's something that I'm going to be
improving in 2020 2026 to try and make
more money. It's literally not 10xing uh
you know the volume is 100xing the
volume. And that's something that people
severely underestimate when they're
starting. Um, and you can read this in
your own time, but yeah, he was just
making this post about like a friend
saying um like how uh how uh Alex Mos's
content was getting more reach than his
and the and he was basically explaining
how we post 250 times per week and he
only posts immediately once per day and
it's like you can see the difference.
Um, but let's talk about how to actually
like uh not only post, but who how what
platform do you reach out to your niche
on? And it really depends on your market
research. Um, obviously you've got cold
email, you've got Instagram DMs, you've
got Facebook DMs, you've got LinkedIn.
I'm personally at a point where I've
built my middle of the funnel so strong
that this has kind of become my top of
funnel. But I wanted to just emphasize
if you're starting out, the content
you're posting is more for building trust
trust
and doing that at a, you know, on a
scale than it is going to be for your
top of funnel. Like you're going to post
a video, it won't get a,000 views,
2,000, thousands of views like I would
get because I've been doing this for a
while. That is just something you have
to understand. You have to be okay with
creating content, but it's going in your
middle of the funnel. It's not to get
views, it's to build trust. And I'll
explain my whole like YouTube system
down here, so keep watching. But your
top of funnel is mostly for touch points
and getting people to your assets. Okay, so
so
let's talk about how you can find the
platform where your niche spends most
time. And I've actually listed out what
I would recommend. I put it into
buckets. There are three buckets. You
got bucket one, which is cold email.
Bucket two, which is Instagram. Bucket
three, which is uh phone or SMS or
WhatsApp. And if you're going to be
doing cold emails or LinkedIn, these are
the ideal niches to go for. Now, I
wouldn't think about it that way. I
would have a niche first and then adapt
to that because as um who was it?
Charles Darwin said, it's not the
strongest that survive. It is the ones
who can adapt to their environment the
best. So, yeah, don't just like be like,
"Oh, I want to do cold emails. Let me
target SAS founders." It's like, no, you
should have a niche and then adapt to
that. Um, but what I'm going to do is go
through, actually, I'm not going to go
through all the cuz I I can give you
this motherboard. I'll put this
motherboard in the description
somewhere. But long story short, I don't
have time to go through my entire uh my
entire like process for copyrightiting
on emails cuz some of you watching this
may be wanting to target a few of these
niches. Some of you may be wanting to
and coaches. Some of you may want to do
like real estate professionals or uh
home service companies. So trades, you
know, HVAC, you've got solar, you've got
roofing, electricians, you get the
point. Um, so I don't I don't really
want to go through all my like SOPs, but
just know that I'll probably put it in
the description or I'll find a way to
give you this like whiteboard so you can
basically just go through like literal
like frameworks and scripts for these
things. Like you can see that if I open
this up, it is very in-depth to the
point where we give you email body
variations. We show you an actual like
email that we've sent that had a
response. So, all of these emails that
I've sent have had positive replies in
different niches. Like, we've got real
estate here, which is like um I think
property consultants. We've got a let's
see, yeah, real estate agent right
there. We've got SAS founder right here.
We've got an MMA gym right there. So,
we're giving you examples of actual
emails that have had responses. Like,
who else is doing that in the market? No
one. And we give you the uh lag
indicators. So, you've got leading
indicators. The leading indicators maybe
you wanting to make a million dollars
and that's like the end result. Now the
lag indicator is or sorry it's the other
way around. The lag indicator is the
ideal metric you want. So let's say a
million dollars and the leading
indicators are what you do to achieve
that. So leading indicators would be
like emails. But long story short uh we
give you everything in this like SOP and
we have this for not only emails but we
also have this for uh let's go over
here. Yeah, we have this for like
Instagram appointment setting. So this
script has been proven to book
appointments very recently within the
last few months. And we have cold
calling right here for like solely. You
can see how in-depth these scripts are.
And I'll put all of this in the
description for you guys. I want to give
you just a ton of value. Um, I'm not
expecting you to give me anything back.
Full transparency. I do believe in
giving before receiving and that's
something you should be doing as well
and taking into 2026. Um, that's a big
part of my success. Um, it's just the
pure and sheer value I provided at
scale. I provided more units of value to
a market than you have. Hence why I
probably have more capital. And that's
as simple as it gets. Um, but long story
short, whichever one you choose, make
sure you have no more what we call zero
days. Days when you don't do something
because action beats inaction. You've
probably heard the saying, volume
negates luck. But you may be thinking,
why does this saying exist? And it comes
down to three things. Because some
fundamentally, you're reaching more
problem aare people. 3% of the market
are problem aware. Problem aware people
are people prospects that understand
they have a problem. They need more
leads. So if you run a lead genen
agency, it would make sense and you
would be able to work with them because
there's pain points there. People buy
when they're in pain. Hopefully that
makes sense. 3% of the markets, the more
volume you do, the more likely you are
to I mean it's not that you're more
likely you will reach more problem aware
people. Number two is volume forces
feedback. You take action, you're going
to get data from the action like we
talked about with the like system based
thinking right here. So input equals an
output. You just have to wait like a bit
of time like a few days, but it forces
feedback. So you take action, you get
data. From that data, you get clarity.
From that clarity, you get you can make
better decisions and then you get
improved marketing efforts. And then the
final thing is volume creates momentum
and confidence. So you're going to get
less adrenal reaction to the thing
you're doing. Like if you're doing cool
calling, it's scary at first, but after
10 dials, you're not just going to be
10% better. You're going to be 500% more
confidence, more confident, and you'll
have less adrenal. You'll get less
adrenaline when you do that thing. So
that's very important. So that is
basically like top of funnel. Mine is
YouTube just because I've developed that
and I've spent a long time making videos
to the point where my top of funnel is
going to be SEO where people are
searching on YouTube for like lead genen
or lead scraping or AI or things like
that and I pop up at the top. I take up
that digital real estate and I've
actually hired a virtual assistant to
tweak my thumbnails, tweak my titles for
2026. So what that means is I'm
constantly ranking high on SEO and that
is how a stranger finds me. But you
should map out your funnel. How does a
stranger find you based on who you're
helping? And who you're helping decides
what niche and what platform. So, not
what niche, what platform you have at
your top of funnel. Um, and stuff like
that, whether it's outbound or inbound.
Um, that's just very important. Now,
let's move on to the middle of the
funnel, which is how does a stranger get
to know you on a personal level.
Everyone who has kind of bought my
stuff, they know my story to some
extent. Maybe if they don't know my
story, they definitely know who I am.
they may know where I live and things
like that. And how that is done is
through YouTube and Instagram because
we've optimized our profile, which I'll
go through right here when it comes to
story um highlights and just everything
like that. So, this is probably the most
valuable section of this video that I'm
making right here because I was debating
whether on like just giving away my
YouTube strategy for 2026, but yeah,
here we go. Here goes nothing. So the
first thing you want to do is competitor
research. And if you're wondering,
Charlie, why are we doing YouTube? Well,
YouTube beats any other platform when it
comes to every metric in business. So
you're thinking about, let's say, close
rate. If an appointment gets booked
through LinkedIn DMs or YouTube, which
one will have a higher close rate?
YouTube. The refund rate, even on the
back end, it will be lower if you get a
client through YouTube. Same with the SH
rate to an appointment. Same with the um
appointment booking rate even would be
higher. Every single metric is higher if
someone comes through YouTube. It's the
best platform. And hopefully that makes
a bit of sense. And if you're wondering,
Charlie, well, my niche doesn't operate
on YouTube. Well, that's why it's in the
middle of the funnel. You would have a
touch point, which is you being on the
platform where your niche spend the most
time. You would be starting
conversations. You'd be putting yourself
out there on that platform through
content, through DMing, through
whatever. And then you would ideally be
sending them these these assets before
you meet with them. And that's like your
middle of the funnel. Pretty cool
material. We'll jump into that in a
second. But it's very important and
hopefully you're getting an idea now of
how you can actually structure your
funnel. And thinking about it from the
customers or the client's point of view.
You want to map your funnel based on the
prospect's point of view and how they,
you know, spend their time and stuff
like that. Um, but long story short,
this is what I recommend doing.
Competitive research. No matter what
niche you're in, there are people making
YouTube videos in that. For example,
you're helping like home service
companies. There are YouTube channels.
You can see 75,000 views. This guy um
yes, he got he got 75,000 views on a
video about like roofing marketing
basically. So, like you want to do
competitive research, you want to put
them into Google into a Google doc and
create an SOP on this basically. So,
that's what I've done. And from the
competitor research, you can then
ideulate. you can find the videos to
make. For example, you clicked on this
video. I got full transparency. I'm not
like copying people, but I found a title
that was doing well and it was probably
one of these three that I put into a
Google document cuz I went to one of my
competitors and I saw that their video
was like something like this. And then I
just like recreated it. So, it's not the
same at all. It's a completely different
like topic, but the title like structure
is kind of similar if that makes sense.
Um, and how I decided to make a video on
this was due to an outlier. An outlier
is a video that has ideally got like a
two to threex number of views to their
subscribers, but you can just tell like
which videos are doing well in your
niche um based on your competitor's
videos. You're not wasting any time. And
then you basically just put the titles
in here. Um, you don't need to reinvent
the wheel with ideation. Like that's
something you do not need to do. And you
want to make a million dollars. It's
like there are people in your niche
already making a million dollars, making
a lot more than a million dollars. So,
why not just look at their funnel,
funnel hack them, uh, dissect it, and
then just improve on it and put your own
style on it. It's like you're not
building a rocket ship, guys. It's very
important. Um, so that's important on
how I personally create like videos most
of the time. Um, I do look at
competitors. I look at what videos have
done well on their channel and I
basically just like put my own twist on
it or change the topic slightly um, and
stuff like that. Now then what you do is
you find more videos on the thing you're
going to be talking about and you
basically want to find videos with high
clickthrough rate, average view duration
and the overall performance. So ones
I've just performed well basically and
then I personally use pixels which is an
AI tool to create this thumbnail right
here. So this is completely done by AI
like 2025
is the end of like doing things manually
basically moving into 2026 you shouldn't
be paying for thumbnails. you shouldn't
be paying for like even what I'm
recording this on right now, Screen
Studio. Like you can see it's a
beautiful screen recording software that
does the automatic zooms in. I wouldn't
really classify as like automation,
although the editing is like kind of
automated, but you get the point. Like
this is very important. So pixels,
that's like the URL is how you do that.
And then in terms of the intro, all I do
is I go to tactic.io.io
or tactic um let me try and find it
quickly. So it's this one, tactic.io.
and I just upload the YouTube videos on
the same topic I'm going to be talking
about. I upload it to ChatgBT after
downloading the transcript and then I
basically just feed it to Chat GBT and
it recreates the uh intro for me. So the
intro you saw was done by AI. Um and
then I basically just talk about like
the like things I want to talk about. I
condense it into frameworks. So usually
like three to five steps that you need
to take and that just allows the viewer
to understand what you're talking about
simply and for you not to waffle
basically. Um, and that's like pretty
much the process of of just like a
20inut YouTube ideation. Like how you
come up with a video, how you script
out, how you find the title, how you
find the thumbnail, stuff like that. It
should only take you 20 minutes because
we use AI because we use automation and
that's just like an amazing thing you
can be doing. So next is finalizing and
uploading. Make sure there's a few
things you want to add an end screen. So
end screen should always run to a client
testimonial. So, at the end of this
video, you'll see like a testimonial
where people cuz once you've got someone
watching your videos, you need to keep
them on the platform. So, you do that by
funneling them to another one of your
videos, but you can make it a middle of
the funnel asset, something that's going
to build trust, like a client
testimonial or like your story, or if
you don't have testimonials, you could
find a business in your niche that is
adopting AI or doing whatever you're
going to be selling and doing like a
breakdown of what they're doing so other
businesses in your niche can benefit
from that and telling them what they
need to be doing. So, just position
yourself as an expert. Um, an amazing
book is called Russell Brunson, Expert
Secrets. You've got traffic secrets,
you've got.com secrets. Those are three
books you have to read if you're going
to be a top tier marketer, which is
something that everyone should be
aspiring to in 2026 because marketing is
fundamentally one of the most important
skills. Marketing is one to many sales.
It's one to one. Why why would you be
doing onetoone when you could be going
for a more leveraged approach, which is
marketing? Um, but I do think, yeah, if
you're starting out, it's going to be
more sales, but you'll get better at
marketing over time. And then obviously
just have an SEO description. Make sure
your description is optimized. Um, so it
ranks highly when people search.
So yeah, that is pretty much my YouTube
kind of like process in a very short
like 5 minute explanation. Hopefully
that makes a bit of sense. I don't want
to confuse you guys. When it comes to
Instagram, this is another platform I'm
going to be growing and I will probably
get like hundreds of thousands of
followers in 2026. I've been growing
this rapidly. Um, and the reason is
because it's not what you say anymore.
It's not like everyone
can say, "Oh, I'm going to make you more
money with my offer. I'm going to get
you more qualified appointments." But
it's who you are is the main difference.
So, you want to build your profile so it
looks like you're the person. You're the
person that's going to help them get
their desired results. Um, and ideally,
you would have story highlights. You can
see I have story highlights right here.
So when someone lands on my page, if I
were to send a DM, if I were to run an
ad, if I were to do these forms of
direct response marketing, which are
like, you know, you sending a message to
get an appointment, you have to
understand that people are going to
click on your profile. So you have to
have your profile optimized for whatever
you're going to be doing. And I have
story highlights through here. So I say
start here and it explains my story. So
it explains that 3 years ago I was in
school. Now, I, you know, gone through a
transformation. I've tried every
business model. I've gotten a bunch of
people to pay me, 4,000 people to pay me
online. I explain like something you
need to become good at. And hopefully
that makes a bit of sense. But you have
to have your profile optimized. And I
did actually make a video right here
that I'd highly recommend watching. And
there's also another video on my channel
in terms of how you how to optimize an
Instagram for 2026. Um, but there's a
lot to it, guys. You need to be testing
trial reels. Trial reels are one of the
best things you could be doing to reach
a new audience. Um, you could be going
for this style. The side angle, it's
pretty solid. Although, I would just,
yeah, stick to getting consistent videos
out. You're going to suck at first, but
that's why you're taking action, so
you're going to get better. And just
building trust through authenticity and
story is very important. So, that is
basically the two platforms I'm going
hard on. And these are the two platforms
basically. I only really operate in my
funnel. I do have email. I I may test
cold emails more. I am doing cold emails
to like SAS founders right now. I've got
a virtual assistant running that. But I
think yeah, maybe cold emails are on the
cards 26, but it's mainly YouTube and
Instagram. That's just where my niche
operates for you. Maybe it's Facebook or
LinkedIn. But you can still adopt these
principles. And optimization is
everything. So yeah, and also I need to
get way more traffic. I need like I
don't know if it says but I'm getting
about a million people or a million
impressions on my Instagram per month. I
need to bump that up to like 5 10
million minimum. So in order to do that
I need to be posting let's say 20 trial
wheels per day. That's just the game.
More volume
and volume negates luck. So that is my I
guess middle of the funnel but
realistically it's top of funnel because
tri wheels is how a stranger finds me.
Same with YouTube, but they also get
their I guess they get to know me on a
personal level through YouTube. So,
YouTube and Instagram are both top of
funnel and middle of the funnel and
sometimes bottom of the funnel to be
honest just because of my rearity in
content if that makes sense. I don't
want to confuse you guys, but those are
the two platforms that are very
leveraged and they compound. Like
YouTube is something that can bring me
in leads from months if not years ago,
which is very important. Now, bottom of
the funnel, I would always recommend
just doing like Google Meet or Zoom if
you're starting out. However, if the
prospect doesn't know who you are or
what you do and see you as an authority
before you meet with them, you're going
to make it insanely hard for yourself.
You need nurturing assets. For example,
this was a video, an asset I sent to a
cold lead, and I'll show you his
response in a second, but all I did was
just do a personalized like free audit
on their business and how they can
increase their revenue. Um, and this was
like a month ago, and I walked through
how they need to be doing uh, you know,
like AI reactivations. They need to be
doing holiday text flows, so when it's
like December, they're going to be
getting Christmas SMS, you know, with a
new offer. Same just a bunch of like
value. Um, and his response was like,
"Wow, very impressive. Definitely, I'm
in. Um, he just had a question, but he
would like to set up an appointment. And
it is that easy when you provide value
and you offer that first and foremost.
Um, and that positions you as the
expert, which is important. And then
obviously, if you do get an appointment,
make sure you have at least two SMS
reminders, free email reminders on these
specific times. So, when when the
appointment is booked, they're going to
get a confirmation email with the actual
like video. Um, and if you don't send
them the video before the meeting,
definitely send it to them when they
book. And same with 24 hours before you
can send them the video or just a
compliment uh sorry an email saying your
appointment is in 24 hours. This is just
to like not have terrible shut up rate
basically. But this is pretty basic. 1
hour before 5 minutes before you get the
point. But once again more volume than
you think. And same with emails. Like
I've tested cold emails. It takes like
on average four emails to get a
response. you have to be doing a bunch
of uh follow-ups and I explain that in
like these SOPs right here, which is why
I don't have too much time in this
video, but you can obviously branch off
this in your own time and go to the
resource you you want to do. And I just
want to give you guys a bunch of value.
So, that is pretty much this video
summed up. Um, yeah, I I have my sales
guys always try and get them off the
platform onto like WhatsApp. I run the
community funnel, but for you it could
be something different.
And yeah, like the reason we do that is
because these people don't spend,
especially business owners, they aren't
spending all their days on social media.
So if you could get their number and say
to them like I I actually explained this
in like this asset right here. So in
this like uh let me show you this
quickly. This would be mega valuable. So
basically um if you just start with like
one of these opening messages for like
IG as an example, um you basically want
to go in with a Trojan horse. you want
to say um yeah I'd be happy to create
you a free service related thing. So if
you're selling let's say YouTube
thumbnails you say I'm happy to create
you a free thumbnail so we can give it a
shot without the pressure of anything.
If they say yes you want to just collect
their number like do you have WhatsApp
so I can send it to you once I'm done
and you get them off the platform which
is a very important thing and then you
have their number and you go from there
but that is like pretty much how I would
be starting this. I would be doing a
combination of outbound and content. Um,
you can map your own funnel. Make sure
you map it from the prospect's point of
view. Um, but it's a lot of lead flow
that is going to try, you know, make me
a lot of money. I need to be doing a lot
more volume. Um, but hopefully this gave
you a good idea on what I'm going to be
kind of specializing in in or sorry,
spending my time on in 2026. And
hopefully you found this valuable. If
you did, just drop a like, subscribe.
I'll drop this motherboard in the uh in
the description. If you want to work
with me and you want me to actually do
your marketing for you. So, if you want
me to run your cold emails or do your um
like YouTube, I am opening a few slots
uh for 2026, I may leave a um a link in
the what's it called in the description,
but no pressure. You don't have to um
like book obviously and we don't
actually work with everyone. So, I don't
even know if I could help you, but
probably worth a shot if you want to
speak uh with my team. So, yeah, I'll
catch you guys in the next video. Take
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