The content illustrates the transformative power of digital marketing, specifically social media marketing, in reaching target audiences and achieving business goals, contrasting its effectiveness and affordability with traditional advertising methods.
imagine it's the year 2004.
this is phil
phil's looking to release a book and set
up a blog
he's sure that he'd be successful but
he's only worried about one thing he
doesn't know how to ensure that his book
reaches the right target audience who
could enjoy his book
during that period of time however there
were only a few forms of advertisement
available like print ads billboards
radio direct mail direct sales and the
television all of these options were
pretty expensive their effectiveness
couldn't be accurately determined and
they didn't let him advertise his
content to the appropriate audience
phil's book would never find the
audience it deserved
now let's have a look at the same
scenario in the present day alongside
traditional forms of advertising phil
would have access to digital marketing a
form of marketing that's a lot more
lucrative inexpensive and configurable
marketing that would enable marketers to
advertise their audience digitally using
channels like search engines websites
social media platforms emails etc
among these types social media marketing
cop feels eye social media marketing
would give phil the opportunity to take
advantage of social media platforms to
advertise his content to a highly
targeted audience it would help more
people learn about his book increase the
interaction with his audience it's
relatively inexpensive unless he goes
into advertising and will help him get
marketplace insights that might help in
understanding his audience preferences better
better
phil started by taking up a
certification to learn about social
media marketing
since he was already familiar with the
concept of social media marketing his
next step was to learn about the
different types of content he could post
on social media
some of the most common forms of content
that phil could post would be images
text posts polls and videos
but over time phil began to notice that
not a lot of people were being exposed
to his content
phil needed to advertise his content for
that he would need to use the
advertising options provided by the
social media platforms like facebook
instagram youtube linkedin and twitter
most advertising platforms offer users
with a number of different options like
image ads these ads involve the use of
single or multiple images that are
attractive and have the optimal amount
of text they also have a call to action
that encourages user interaction
phil could use images from his book
advertise websites that sell his book
and more
then there are text and post ads
these ads could advertise posts or
excerpts from phil's blog or his book
further garnering interest from an
interesting audience
he could also use video ads phil could
use video ads that feature favorable
reviews and customer testimonials to
advertise his books
phil could also use lead ads through
which he could collect information from
users who are interested in a weekly
newsletter or regular updates from his blog
blog
but that wasn't the only thing phil
could do with social media platforms he
could create a brand for himself and
drive audience interest to it engage
with them create an identity engage with
content finding content that works for him
him
social media platforms also allowed him
the opportunity to target audiences
based on demographics like their age
location gender and much more
and in time phil began to see an
increase in the number of viewers coming
to his social media page and by
extension his blog
he also saw an increase in the number of
people who bought his book
greatly increasing his audience here are
some things he learned one
to set goals that were quantitative
smart and follow a constant deadline two
to understand his audience by engaging
and connecting with them
three to set up a social media calendar
to plan competitions polls surveys
videos and more four
four
using tools like buzzsumo ifttt
buffer and more for lead generation
creating email lists setting buyer
personas and more [Music]
[Music]
to perform visual storytelling with the
help of images and videos
but how did phil get so good at social
media marketing
before we find the answer to that
question let's have a look at a quiz
what can you do with social media marketing
marketing
a create a brand for yourself b
b
engage with an audience c
c
target users based on demographics d
d
all of the above
choose the right answer and have a
chance to win an amazon voucher
now back to our question how did phil
get so good at social media marketing
phil had taken up simplylearn's digital
marketing course it was thanks to this
course that phil had the skills and
training to get good at social media
marketing and now you can too
by clicking on the top right corner
and with that we've given you an
introduction to all the major concepts
of social media marketing we hope you
enjoyed this video if you did a thumbs
up would be really appreciated
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