Effective presentations require a deep understanding of the audience and the context, as demonstrated by a speaker's failure to connect with a tired, inebriated group at the end of a long conference.
Mind Map
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if you're giving a presentation you must
know your audience this became very
apparent to me very clear to me back in
2006 i was attending the australia-china
conference in beijing and it was a long
week it was four days tuesday till
friday from ten a.m. until 5pm what do
we learn about we learnt about china
investment we learnt about business
opportunities ranging from trade from
the legal standpoint the employment
environment and i was there giving a
presentation on training and development
and it was friday about 3pm at about 5pm
on the friday the event was finished so
200 delegates from business private
business and government from Australia
and Chinese counterparts were let off
for the week four days finished is a
very long week and what do we do well
typically in Australia on a Friday
particularly if you're outside of your
home country you go to the bar so for a
couple of hours you'd go to a bar after
work and mingle and that's what we did
we're invited to the bar in the hotel
and it was an open bar and by open bar
that means free and we all know that
free beer tastes better than paid beer
so you drink a bit more than the norm so
for about an hour we were there will
networking providing business cards
meeting each other and loosening up art
for a long week of learning about China
and sharing ideas at about six thirty
seven o'clock there was an announcement
ladies and gentlemen please join us for
dinner in the dining room so there's a
typical Chinese banquet there was 10
people per table that was about 20
tables 200 people in all there's a man
sitting beside beside me here's about 65
years old same age as my father at the
time and then we got on very well I
remember his surname was mayor in a wide
enough and then there was an
announcement ladies and gentlemen we
have a presentation from an Australian
Government of
and a fellow the very strong Australian
accent came on and he gave a
presentation for about eight minutes
that was about it we were still drinking
i should add and there was no food on
the table so it was now about an hour
and a half to two hours since we began
our first sip of a wine or beer thank
you very much we have one more
presentation we all fought to ourselves
this man is mr. P Chen Xiang is the
leader of punggol tangos a region a
business area a kind of a high-tech
industrial park the attention of the
north part of china is the pigeon chun
have a translator with you a very
friendly character which was in quite
contrast to him he was a very stern
looking very serious appearing gentlemen
the man peach and zhang he spoke not for
five minutes not for ten or fifteen or
twenty he spoke for 45 minutes and what
did he speak about he spoke about trade
in China opportunities of business the
legal aspects of China and why we should
do business in China now the man beside
mean that 65 year old man that's
Australian he was almost dead when he
his facial expression with it was barely
alive and he and he took out of
chopstick single chopstick Kwanzaa and
he gave it to me and he said mori kill
me stick this in my year and kill me
this guy's so bad I can't live anymore
it was quite here we're it was quite
serious through his smile that's for
sure and so I I realized at that point
2006 that this guy peach and Zhang he
simply did not even think about his
audience at no point did he ask his all
the organizer of the speech you know
who's the audience what their
understanding level is what time of the
day is it and if you've done that he'd
realized well these guys have been
learning about China for four days so
you don't have to tell them again for 45
minutes these guys have been drinking
alcohol for at least
hour to two hours without any food in
their stomachs so they might be a little
happy or a little little angry and these
people there was a long week that were
tired and if he thought about that if
you thought about his audience he would
have changed everything and instead of a
45-minute presentation which one man
wanted to die he would have said
something much shorter much more concise
in actual fact he should probably have
said nothing at all so remember when you
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