0:01 the biggest difference between winning
0:04 and losing on social media is the hook
0:06 this is the 8020 of video if you want
0:08 your videos to perform better you need
0:10 to focus on leveling up your hooks now
0:12 I've studied thousands of videos and it
0:14 turns out all of the best performers
0:16 only use six different hook formats if
0:19 you know these six you're set so in this
0:20 video I'm going to break all that down
0:22 first we're going to walk through all
0:24 six hook formats with examples and then
0:26 I'm going to give you a full playbook
0:28 for how to actually write winning hooks
0:30 on your own I guarantee this this will
0:32 be the best video on hooks you ever
0:34 watch and I know this works because I've
0:36 done billions of views myself using
0:38 these exact same methods all right now
0:40 first before anything else we need to
0:42 understand the psychology behind how
0:45 hooks work this is super important hooks
0:47 are designed for one reason to create a
0:49 curiosity Loop think of it like a rabbit
0:51 hole in the viewer's brain we need to
0:53 get them curious enough about the topic
0:54 that they couldn't dream of doing
0:57 anything else other than watching our
0:58 video now the best way to create that
1:01 Curiosity Loop is with contrast the
1:03 viewer starts the video believing one
1:04 thing and then we introduce an
1:06 alternative in the hook they believe a
1:08 we show them B and the distance between
1:11 A and B is contrast the bigger the
1:13 contrast the more the Curiosity and the
1:15 deeper the hook it really is as simple
1:17 as that but the hard part is you only
1:19 have 5 Seconds to make it stick so each
1:21 of these six hook formats are
1:23 specifically designed to create that
1:26 contrast and build the Curiosity Loop
1:27 all right now the first hook format is
1:29 called the fortune teller and it's all
1:30 about positioning the the present
1:32 against the future the Creator is using
1:34 some scenario or question to build
1:36 curiosity about how the future might
1:38 change so this could mean saying
1:39 something like that new microwave is
1:41 going to change cooking forever or that
1:43 little blue light is going to impact
1:45 traffic moving forward here are a couple
1:47 other examples of the fortun teller hook
1:48 in action we're witnessing one of the
1:51 largest breakthroughs in marketing this
1:53 is the future of animation and this
1:55 fortune teller hook format Works super
1:57 well because the human brain is designed
1:59 to constantly think about the future so
2:00 it's playing into that so the Tactical
2:02 steps for using this hook format would
2:04 be a establish what the current reality
2:07 is B figure out how the future might
2:09 change based on the video subject and C
2:12 frame a question or statement teasing
2:14 that new future as a possibility and
2:16 this format is great for breaking news
2:17 product Innovations really anybody
2:19 that's trying to build Authority or
2:21 interest around knowing the future of
2:22 some topic and again I'm going through
2:24 all six of these base formats first so
2:27 we can build that Baseline before going
2:29 deeper tactically into how to actually
2:30 write the hooks and I'll go through that
2:32 in a minute okay now the second hook
2:34 format is called the experimentor and
2:35 this one is all about the Creator
2:38 showcasing how something works using a
2:40 demo or experiment and specifically this
2:42 is angled as peer-to-peer it's one
2:44 friend showing another what they learned
2:46 or came across so the contrast that's
2:48 being built is coming from I used to do
2:50 something this way I figured out some
2:52 method or format let me show you how now
2:54 I'm doing this thing this way and here
2:55 are a couple examples of the experiment
2:57 format in action does anything look
2:59 weird about this shot to you I actually
3:01 don't have have a camera in my hands I'm
3:03 recording with these glasses on my face
3:06 these are the rayan meta smart glasses
3:08 and they're about to change the way that
3:10 we create this right here is the brand
3:13 new cha gbt agent that literally
3:16 controls your browser and does tasks for
3:19 you and this is an 11-step process and
3:21 we're going to see if it does it now I
3:23 especially love the Colin and Samir one
3:24 because Samir is actually showing how
3:26 the glasses work in the hook as well he
3:28 doesn't have to use the hook to Tee It
3:30 Up in the future because the glasses
3:32 camera is the subject itself and that
3:34 video did 50 million views for a reason
3:36 and a lot of Mr Beast videos fall into
3:38 this hook category as well he doesn't
3:40 always explicitly explain them as
3:42 experiments but he's basically doing
3:43 human experiments and then letting you
3:46 watch in real time to see what happens
3:48 so the Tactical steps for using the
3:50 experiment hook framework are to a
3:52 establish the base pain point that needs
3:55 solving B show that you solved the paino
3:57 or tried some new method or tool with an
3:59 experiment and then C walk through why
4:01 that new experiment or solve is
4:02 different and help solve the paino
4:04 better and this format is great for
4:06 product demos new Frameworks it's also
4:08 great for B2B trying to Showcase how
4:10 your tool or product works this is also
4:12 the same hook framework where those
4:13 people that make the elaborate outdoor
4:15 structures camping or building a log
4:17 cabin by hand this the same format
4:19 they're using as well and before we keep
4:20 going if you like the way I break this
4:22 content stuff down using the metaphors
4:24 and the names to make it a little bit
4:25 easier I actually did the exact same
4:28 thing around virality how does virality
4:30 work breaking into a formula you can
4:32 actually grabb that it's a free 5-day
4:34 email course called The virality
4:36 Blueprint explains Concepts like this
4:38 but in way more depth you can grab that
4:39 there's a link below or go to virality
4:41 blueprint.com and you can sign up all
4:42 right let's keep going now the third
4:44 hook format is called the teacher and
4:46 this one is similar to the experimenter
4:48 except that instead of going peerto peer
4:50 it's going more teacher to student and
4:52 instead of showing things with a live
4:54 experiment it's more showing them by
4:56 Framing a lesson so it's kind of like
4:58 I'm the teacher of this topic I just saw
5:00 somebody who solved X with Y method let
5:02 me break that down and explain to you
5:04 how they did it again the contrast is
5:06 coming from you're failing at this thing
5:08 I found a new way to do it let me
5:09 explain how to do it so that you can
5:11 start winning and here's a few examples
5:13 of the teacher format in action three
5:15 things you can learn from aritzia here's
5:18 how I got this shot I made this Ecom
5:21 brand a million dollar in 12 hours using
5:23 something called the product drop method
5:24 and again these are all teaching setups
5:26 so it's either the Creator tried
5:28 something and extracted the lessons and
5:30 is now teaching it not like experiment
5:32 but teaching the methods or they studied
5:34 someone else who solved that thing and
5:36 then is now teaching those lessons back
5:38 either way it's show by teaching and so
5:39 the Tactical steps for using this one
5:42 would be a establish the base paino B
5:44 show that you have a solve through some
5:46 set of learnings or method and then see
5:47 walk them through why the process or
5:49 steps worked because of your solve and
5:51 this format is super good for anybody
5:53 who's trying to build Authority in the
5:54 category or become an expert to then
5:56 sell that expertise okay now the fourth
5:58 hook framework is a little bit different
5:59 than the other five it's called the
6:01 magician and it can be used as a
6:03 precursor or in combination with the
6:05 rest of them now the magician is
6:07 basically a stun gun it's strategically
6:09 using visuals and or language like hey
6:11 look at that to visually Force the
6:13 viewer's attention to a specific thing
6:15 in the visual and it's usually something
6:17 outlandish or just rhythmic and Visually
6:20 Pops to stop the scroll now there are a
6:21 ton of amazing examples of people who do
6:24 this China
6:28 CH what's up mttv chis yo check this out
6:29 so president Trump just ordered the
6:32 Resurgence of a 1980s plan for nuclear
6:34 war in space let me explain so this can
6:36 either be executed with some visual stun
6:38 tactic like what Carl Shakur uses the
6:40 kind of snap click or it could be the
6:41 spoken words themselves like look at
6:43 that crazy thing and really forcing the
6:45 attention my favorite example of this is
6:47 the neon sign guy who starts out as
6:49 Trump with the wig makes a joke in the
6:50 voice and then throws the wig off and
6:52 immediately starts talking about the
6:53 neon signs I've been using this on my
6:56 own videos for the last 30 or so where I
6:57 start all the videos saying check this
6:59 out really quick and I roll into the
7:01 first line with it check us out this
7:03 check out this check out this check out
7:05 this it just gives that kind of unique
7:07 signature pattern that people recognize
7:09 audibly when they hear it another great
7:11 way to achieve the magician is with
7:13 something called a visual pacifier now
7:15 this is an activity that the subject is
7:18 doing passively which holds just enough
7:19 of your subconscious attention to let
7:21 you focus on the thing this could either
7:23 be like Alex Earl doing her makeup or
7:25 this guy in this example stacking the
7:27 cups it's the same psychological reason
7:29 why people make those GTA Gam gameplay
7:31 videos the split screen and you see the
7:33 car driving through the course on one
7:35 end and then the clip on the other it
7:37 holds just enough subconscious attention
7:39 to get you to focus and not churn on the
7:41 main thing and I say this format is
7:42 different because you can combine the
7:44 magician with any of the other five a
7:46 lot of people stack them so they use the
7:48 magician immediately as a visual stun
7:49 gun and then layer on one of the other
7:51 five below so tactically to do this you
7:53 either want to find some visual some
7:55 sound or some signature thing that you
7:57 can tie to your videos to kind of stun
7:59 that's atypical and stops that scroll
8:01 all right now the fifth hook format is
8:03 called the investigator and this one is
8:05 super common with this format you're
8:06 basically trying to create contrast
8:09 against some unknown secret or some
8:10 finding that you found in your research
8:12 that nobody knows about so the contrast
8:14 is today you don't know the thing I show
8:16 you the thing now you know the thing
8:18 very simple almost all of my personal
8:20 short form videos fall into this
8:22 category it's kind of unearthing some
8:23 tech or AI thing about the future
8:25 potentially that people don't know about
8:27 and there's a ton of amazing examples
8:29 showcasing this format as well so this
8:31 is one of the sneakier marketing
8:32 campaigns I've seen Central sees brand
8:34 sells out in seconds and what's crazy is
8:36 that it's not just because he's a rapper
8:38 Che out this is a secret Japanese City
8:40 built at the base of Mount Fuji but it's
8:42 not just any City so the Tactical steps
8:44 if you want to use the investigator
8:46 would be to tee up the fact that there
8:47 is some secret that they don't know and
8:49 then frame it against their current
8:50 reality which is not knowing and the
8:52 communicated contrast in this one is
8:53 pretty straightforward because the base
8:55 cases they don't know and then you tell
8:56 them something they know some of these
8:58 don't have to be super cheeky they could
9:00 be pretty straightforward but inherently
9:02 they'll still grab and create that
9:04 interest this format is great for people
9:05 to use who are trying to be at the
9:07 Leading Edge of their field or showcase
9:09 that in a research capacity they're
9:10 finding the Deep insights that most
9:12 people don't know okay and the sixth and
9:14 final hook format is called the
9:16 contrarian and this one is actually the
9:18 easiest to understand where exactly the
9:20 contrast sits the contrarian hook
9:21 literally has the Creator come out
9:23 specifically and say what they believe
9:25 about the topic that is different than
9:26 the conventional wisdom and the
9:27 difference between this one and some of
9:29 the others is that a few of the s kind
9:32 of slightly try to hide that contrast in
9:34 the framing whereas this one immediately
9:35 you come straight out and just say
9:37 you're doing your branding wrong you
9:38 should be doing it this way it's very
9:40 direct here are a few examples of the
9:43 contrarian in practice so I think this
9:44 is probably the most important thing
9:46 that you need to be doing if you run a
9:48 brand that you are probably not doing
9:49 and this is having one-on-one
9:51 conversations with your customers you
9:53 have no creative ideas because your
9:55 space sucks to live in this guy is a
9:57 multi-millionaire from his clothing
9:59 brand and the weird thing is they're
10:01 best sellers are almost never in stock
10:03 NOW of the six hook formats this one is
10:04 the most direct at creating that
10:06 contrast and it's really easy the
10:08 Tactical steps would be figure out what
10:09 you believe that most people don't
10:11 believe and then say it explicitly this
10:13 is great for the smarty pants expert use
10:15 case or somebody that's trying to frame
10:18 thems as a contrarian in a crowded space
10:19 okay so there we have it those are the
10:22 six hook archetypes the fortune teller
10:24 the experimentor the teacher the
10:26 magician the investigator and the
10:28 contrarian now I'm going to tell you a
10:29 secret you don't actually have to to
10:31 figure out which one of the six works
10:33 for your video because the truth is
10:35 every single video idea could be
10:38 manipulated to use any of the six hook
10:40 formats for example let's say I made
10:42 videos reviewing backpacks and this new
10:44 interesting backpack just came out that
10:45 I wanted to make a video about how would
10:47 I go about using all six of these in
10:49 different ways so for the fortune teller
10:51 I may say something like this backpack
10:52 is going to completely change the way
10:55 Millennials travel for the experimenter
10:56 I might say I just took this backpack
10:59 7,000 Mi across the world but it has
11:01 three major design flaws for the teacher
11:02 I may say something like if you're
11:04 traveling internationally this summer
11:06 this is the best way to pack your
11:08 backpack for the magician I may do a
11:10 rapid match cut with a bunch of
11:11 different backpacks to visually stun
11:13 them and then with the voiceover saying
11:15 which of these backpacks is the best for
11:17 a guy in their 20s for the investigator
11:18 I may say something like I can't believe
11:20 this company isn't marketing this one
11:22 flaw in their bag and then for the
11:23 contrarian I may say something like
11:25 everybody loves this bag but if you use
11:28 it every day it is so overhyped and see
11:29 so you can pick any of those hooks
11:31 directions with every single video topic
11:33 and so the real question is how do you
11:34 decide if you're staring at the blank
11:36 page and you're trying to write a hook
11:38 which of these is the best one for you
11:40 in any given scenario and this really
11:41 gets into the second part of the video
11:43 which is tactically how do you actually
11:46 write a banger hook that crushes every
11:48 single time cuz that's where the sauce
11:50 really lies so let's walk through that
11:51 I'm going to break the whole thing down
11:52 right now all hooks are made up of four
11:55 components the spoken hook which is what
11:57 you say the visual hook which is what
11:59 you show on the screen the text hook
12:01 which is what you write in text on the
12:03 screen and then the audio hook which is
12:05 the sound and sound effects that you
12:06 play in the background and this is the
12:08 big secret right here the difference
12:11 between 500 and 500,000 views is
12:15 unlocking Max alignment between those
12:17 four things so if you say one thing
12:19 verbally but then the visual even
12:21 slightly different that creates
12:23 misalignment and then the hook is not as
12:25 effective to nail the hook you need all
12:27 four of these things to line up
12:28 perfectly and the reason this matters is
12:30 because because of comprehension
12:32 comprehension is the degree to which the
12:34 viewer actually understands what they're
12:36 seeing and hearing you can't hook them
12:38 unless they fully understand and are
12:40 interested in what they're watching if
12:42 your verbal spoken Hook is different
12:43 from your visual hook which is different
12:46 from the music in your audio hook well
12:48 that leads to confusion and confusion
12:50 leads to comprehension loss which just
12:52 makes it harder for the viewer to stick
12:54 with the hook the way to drive Max
12:56 comprehension is to make sure the visual
12:58 and audio hooks are aligned and so how
13:01 do you do this the way you do this is to
13:03 understand exactly how the viewer takes
13:05 in the video when they're watching and
13:06 this gets to the Deep psychology which
13:09 is my favorite thing to do imagine a
13:11 subconscious heat map when somebody's
13:12 watching the video where are they
13:14 actually focusing their attention I'm
13:15 going to tell you this is what all
13:17 viewers do the first thing they do is
13:20 they take in the visual and text hook
13:22 they see the visual they may read the
13:23 text hook if it's obvious enough in the
13:26 right place and then their ears catch up
13:28 and they hear the spoken hook after and
13:30 after they hear what you're saying they
13:31 look back at the visual and they're
13:33 seeking visual confirmation with what
13:36 they heard so it's visual audio visual
13:38 that sandwich is how people actually
13:40 take in videos at the subconscious level
13:42 now why is this the case well the reason
13:45 is our eyes process 10 to 100 times more
13:48 information per second than our ears and
13:49 this is essentially the speed of light
13:51 vers speed of sound phenomenon so the
13:53 viewer is seeing first then hearing and
13:55 then looking back at the visual to match
13:57 what they heard okay so tactically tying
13:58 all this together what does this
13:59 actually mean and why did I spend so
14:01 much time going through those six hook
14:03 archetypes what this means is that the
14:05 most important part of getting the hook
14:08 to actually perform well is the visual
14:10 it's not what you say it's the visual I
14:11 call this the key visual so when you
14:13 first have your video idea the very
14:15 first thing you should do is figure out
14:17 what visual or visuals you have at your
14:19 disposal that you could actually slot
14:21 into the first 3 to 5 seconds and based
14:23 on that key visual you then need to
14:26 decide which of the six hook archetypes
14:28 will create the most contrast and
14:30 perfectly aligned with what that visual
14:32 shows knowing the visual lets you set up
14:34 the speech to then set back up to the
14:36 visual this is the golden approach to
14:38 hooks that nobody talks about at this
14:39 level all right so now I'm going to say
14:41 it again one more time but more
14:43 organized so the very first step is you
14:45 need to look at what visuals do you have
14:47 the better the visual the more you can
14:48 lean on the visual and the easier it
14:50 will be to set up the contrast back to
14:51 the visual if you don't have a good
14:53 visual you need to really think should I
14:55 make this video and if you do want to
14:57 make it how are you going to manufacture
14:59 the key visual with Motion Graphics or
15:01 some stock footage to create this
15:03 interesting thing to look at step two is
15:05 that once you have the visual you need
15:06 to think about what are the most
15:09 interesting fact sets or angles things
15:10 about the story that you have to work
15:12 with and based on those what has the
15:14 biggest contrast whichever one has the
15:16 biggest contrast will inform which of
15:17 the six hook archetypes that you
15:19 actually use step three is that I would
15:21 then write the spoken hook this is going
15:22 to be two to four lines and it's going
15:25 to follow the context lean contrast and
15:27 contrarian Snapback approach that I
15:29 detailed in my other Hook video I'll
15:31 link that here step four is then what
15:33 text can I put on screen overlaying the
15:36 video to support that initial Visual and
15:38 the reconfirmation of the visual after
15:40 someone hears the speech and then step
15:42 five I'm going to watch it back and gut
15:45 check with myself does this achieve Max
15:47 comprehension if the viewer goes visual
15:50 speech visual are they very clear on
15:52 what I'm talking about in this video and
15:53 does that align with where I think the
15:55 rest of the video will go if not I will
15:58 stop not move forward and rework the
16:00 hook that is how important it is all
16:01 right now really quick I just want to
16:03 walk through a couple examples of my own
16:05 content to illustrate what I mean by
16:07 good and bad hooks we're going to show
16:09 one of each the first one is an example
16:11 of a perfect hook this video is about
16:12 life-size floor plans which is this
16:15 really cool projected home floor plans
16:17 in a warehouse this video did 15 million
16:18 views so the first thing I want you to
16:21 do is watch this video with no sound
16:22 we're going to turn the sound off just
16:24 watch the hook visually and I want you
16:26 to think where do your eyes go what do
16:28 you notice and what do you see so we're
16:30 going to play that right
16:33 now all right now the first place your
16:34 eyes probably go is that sliding text
16:36 that comes across that says the future
16:38 of Home Design This first clip with a
16:40 split screen you don't actually see that
16:41 well the girl with the arms going up
16:43 that was more just a visual stun gun the
16:45 actual hero visual the key visual that I
16:47 saw in the idea that I knew I was going
16:49 to build the whole video around was the
16:52 next visual in the full screen with the
16:54 people walking on top of the floor plans
16:56 what I did is I put text that said
16:59 life-size floor plans with an arrow
17:01 enhancing the fact that your visual
17:03 eyeline went directly to that thing I
17:05 wanted to make sure you saw that and so
17:06 this was the visual shocker right
17:08 there's embedded contrast here most
17:09 people have never seen this before so
17:11 the fact that it existed on its own
17:13 created a large contrast I knew that
17:16 visual was a great key visual to build
17:18 off of okay so the next thing is I had
17:19 actually pick which of the hook formats
17:21 that I want to go with and then how
17:23 would I actually write the hook itself
17:24 so when I looked at the formats there
17:26 were two that made sense one was the
17:27 fortune teller this is the future of
17:29 Home Design and the second one was The
17:31 Secret Keeper I found this secret about
17:32 how people are designing homes that
17:34 nobody knew they're close to the same
17:36 but slightly different I went with the
17:37 fortune teller one because which is
17:39 easier to explain and creates more of a
17:41 shock this is what the future of Home
17:42 Design will look like right so that's
17:44 what I picked and then step three was I
17:46 had to actually write the hook so
17:49 context lean contrast contrarian take so
17:51 I literally said check this out that was
17:53 my magician scroll stop thing and then I
17:55 said these are life-size floor plant you
17:56 can literally walk through your exact
17:59 Home Design before you build it right so
18:01 that's context lean that is me literally
18:03 describing exactly what you're seeing
18:05 that is perfect alignment with showing
18:06 the visual and saying the thing then for
18:08 this one I didn't actually need a
18:10 contrasting word I didn't need to say
18:11 but here's what's crazy because the fact
18:13 that it existed on its own was already
18:16 contrast enough so my contrarian take
18:18 which maps to the Future hook fortune
18:20 teller was I think this is the future of
18:21 how people are going to design their
18:22 homes right so it's exactly what I'm
18:24 saying I picked the fortune teller I
18:26 talked about the future I set up the
18:28 context lean what you're seeing with
18:30 pure Al alignment and then I framed this
18:31 is the future of how people are going to
18:33 design their homes that is tailor made
18:35 how you build the hook with pure
18:37 alignment and this one worked 15 million
18:39 views now before we end the video Let's
18:41 quickly go through one bad example where
18:43 I made a video but it didn't work out
18:45 that well it got maybe 100,000 views or
18:47 less and the hook was just executed
18:48 super poorly so I want to explain what
18:50 went wrong and what I should have done
18:52 looking back okay so the same thing here
18:54 I want you to watch this video without
18:56 sound just watch the first 15 seconds
18:58 and tell me where you focus your attention
19:06 [Music]
19:07 right away you see the tech sliding
19:09 across again future of Storytelling and
19:11 then you see a bunch of these rooms kind
19:13 of like magically appearing out of
19:15 nowhere just that alone is kind of
19:18 misaligned future of Storytelling is a
19:20 bit of an abstract concept and so
19:22 visualizing that with those rooms does
19:24 that really mean future of Storytelling
19:26 not really so already just in the visual
19:28 and with the text there is comprehension
19:30 lost then when you turn the sound on it
19:32 gets even more confusing so I say this
19:34 is the future of Storytelling it's
19:36 called a generative World model it lets
19:38 you turn a single image into a
19:40 photorealistic cinematic World okay so
19:42 if you really take that down future of
19:43 Storytelling it's so abstract it's like
19:45 what do you even show for that maybe
19:47 it's a book with a video or a robot
19:49 coming out of it maybe I could have used
19:50 that the problem is nobody knows what
19:52 generative World model is nobody knows
19:54 what photorealistic world so I use these
19:55 crazy terms that I didn't have good
19:57 visuals to show and you can tell
19:59 immediately it's just a little confusing
20:01 it's not as straightforward as the
20:02 life-size floor plans one and so when
20:04 you watch this yeah maybe you're like oh
20:05 those are cool visuals but you're not
20:07 actually hearing what I'm saying when
20:08 you don't hear what I'm saying you have
20:09 comprehension loss when you have
20:11 comprehension loss you're not purely
20:13 tied and aligned with the video and so
20:14 looking back maybe what I should have
20:16 done has gone more explicit so these
20:19 rooms are the future of commercials and
20:21 if I had visuals of guys actually using
20:22 those rooms to film commercials and I
20:24 could show that perspective maybe that
20:26 would have worked the truth is this
20:27 video didn't have great b-roll that was
20:29 easy to explain so what I should have
20:31 done is probably canned the idea not
20:33 made it in general and that's really
20:34 what you need to decide when you're
20:35 going through this process what is the
20:38 visual what is the hook format writing
20:40 the hook is there Clarity and Alignment
20:42 if there isn't you probably should throw
20:43 out the video because there's always
20:44 more ideas that you could make so that's
20:46 really the process in a nutshell you
20:48 have to have that Clarity and if you
20:49 don't that's the difference between
20:51 10,000 views and 10 million views and
20:53 look the reason that I can go so deep
20:54 and I'm so nerdy on this stuff is
20:56 because I live and breathe this content
20:58 stuff all day long and I'm making this
20:59 channel because I'm trying to show my
21:01 experiments and show my work to help
21:03 other people grow with content but look
21:05 if you don't want to have to worry about
21:07 which hook format to use and how to
21:08 exactly write it you don't want to take
21:10 60 minutes a day making videos that's
21:12 completely fine I built sand castles
21:15 which is a software to infuse all of
21:17 these learnings and formulas and formats
21:18 into it so all you have to do is put
21:21 your video in and we'll do it for you we
21:23 go through the full diagnostic to figure
21:24 out what is the right hook formula how
21:26 should we frame it where is the best
21:28 contrast it's all automatic so if you
21:30 want to try that out sandcastles a have
21:32 a free trial for you below that's the
21:34 easiest way that you can close the gap
21:35 on this without having to do all the
21:37 work and guys if you like how I think
21:39 about this stuff there is a ton more for
21:40 free in the description I have a free
21:42 contact Community called wavy world with
21:44 over 13,000 people that are learning the
21:47 advanced psychology behind this stuff
21:48 there's a free invite for you below make
21:50 sure to grab that and keep me posted on
21:51 what you guys want next keep the shares
21:53 coming keep the comments coming until
21:55 then we'll see you guys on the next one peace
