0:02 you give a man a fish and you feed him
0:05 for a day you teach him how to fish and
0:07 you feed him for a lifetime so ladies
0:10 and gentlemen today in that same Spirit
0:11 I'm going to teach you how to craft
0:14 $10,000 offers using the exact thre
0:16 level blueprint that's helped me
0:18 generate tens of millions of dollars at
0:21 the age of 24 and most importantly I've
0:23 taught this to thousands of others to do
0:25 the same this is a methodology that I
0:27 have literally crafted over the space of
0:29 the last decade and that I'm openly
0:31 sharing with you so that way you can
0:34 achieve success as well and honestly
0:36 your success is almost inevitable as
0:38 thousands of our students are getting
0:41 great wins just like lonus who is a
0:43 20-year-old from Sweden who just signed
0:44 two clients within a week of
0:46 implementing the feedback received on
0:49 his offer by one of our Student Success
0:51 coaches inside of agency accelerator or
0:54 Jaden from the East Coast of Australia
0:55 who recently closed his first two
0:59 clients in Just 2 days now listen
1:00 obviously I can't guarantee that you're
1:02 going to get the same results but what I
1:04 can 100% guarantee is that what I'm
1:06 about to give you is the exact same
1:09 blueprint that both of these guys use to
1:11 achieve success with their $110,000
1:13 offers so in today's video I'm going to
1:15 show you the three levels of creating
1:17 irresistible offers level one
1:19 fundamentals of offer creation the first
1:22 level is what I like to call the Gap
1:24 look the entire world ticks on something
1:27 called The Gap let me explain in all
1:28 things in life there's a gap between
1:30 where we are now and where we'd like to
1:33 go where we are now is what is known as
1:34 the current state and where we'd like to
1:37 get to is the desired State now this
1:39 concept typically revolves around health
1:41 wealth and relationships for example
1:43 imagine my current state was that I
1:44 didn't have much muscle I was a little
1:46 bit on the skinnier side and I only
1:49 weighed 70 kilos but my desired state is
1:51 to weigh 90 kilos and build a strong and
1:54 muscular body that I can be proud of the
1:56 Gap in between that represents the
1:58 actions that I would need to take to
2:00 achieve my desired state which in this
2:02 case would be making sure that obviously
2:04 that I have a dialed in diet and that I
2:06 stay consistent in the gym but this Gap
2:08 has a painful connotation as the
2:10 motivation to close it usually comes
2:12 from the pain of facing the current
2:14 state so using the getting in shape
2:15 example that would be the moment you
2:17 stare at yourself in the mirror and you
2:20 realize that you are not happy with your
2:21 body's current state and you want to
2:24 look like your desired State we've all
2:25 been there and this is what's known as
2:27 the pain to pleasure Paradox when
2:29 someone can visualize a better future
2:31 situ situation they feel pain because
2:33 they are currently not experiencing that
2:36 desired State meaning the more we are
2:38 aware of a better Circumstance the more
2:40 dissatisfied we become with the current
2:42 one and that dissatisfaction keeps
2:45 growing until we cross a certain
2:47 threshold that we simply cannot stand
2:49 anymore and that's when we take action
2:51 for Change and Improvement now in this
2:54 case that would be having a healthy diet
2:55 and going to the gym and ladies and
2:58 gentlemen this is the purpose of an
3:00 offer the Gap identified in the example
3:02 about getting in shape perfectly
3:04 illustrates the principles of marketing
3:06 and sales because listen let me break it
3:08 down for you your Marketing in sales
3:10 process should make people aware of the
3:12 gap between their current state and
3:15 their desired State and make that Gap so
3:17 big and uncomfortable that your prospect
3:20 can't help but look for a solution and
3:22 that is when your offer comes into the
3:25 picture your offer will be the bridge
3:26 that spans the gap between the current
3:29 state and the desired State and the more
3:30 you can bridge this Gap with the highest
3:33 likelihood of achievement and as well as
3:35 the least effort on your prospects end
3:38 the more attractive the offer will be so
3:40 pay close attention because just as I
3:42 taught you your offer will be one of the
3:44 core foundations of your business
3:47 success so before we proceed in this
3:48 video I'm going to Deep dive into the
3:51 secrets of creating the $10,000 offer
3:53 and I'm not going to gatekeep anything
3:55 I'm going to be giving it all to you but
3:57 there's so much more information that is
3:59 virtually impossible for you to remember
4:01 all of it just by watching the video so
4:03 what I want you to do right now is grab
4:06 a pen and paper and put your phone on
4:08 airplane mode clear out any distractions
4:10 and take notes of everything I'm going
4:11 to be going over because this is going
4:14 to drastically increase your chances of
4:16 implementing this knowledge correctly
4:18 into your business because trust me
4:19 don't think that just by sitting and
4:21 watching you're going to magically learn
4:24 everything you need to take action and
4:26 the first step is paying close attention
4:28 to this video and taking notes so you
4:30 can apply all these systems sys and
4:32 processes in your business now the first
4:34 thing you need to understand is that
4:36 there are two types of offers the first
4:39 type is marketing offers marketing
4:40 offers are kind of like your elevator
4:42 pitch for example if my Niche was real
4:45 estate my offer could be I can help you
4:47 get five deals closed in the next 90
4:50 days however it's very important to note
4:52 that this is a marketing offer geared
4:54 towards creating interest to attract
4:56 potential clients and is not something
4:58 that you can guarantee to a client pen
5:00 to paper in the contract because the
5:02 result could simply be out of your hands
5:04 in my opinion as an agency owner you
5:06 should never guarantee something that is
5:09 not 100% in your control here's why you
5:11 could bring your real estate agent the
5:13 most qualified leads in the world but if
5:15 they don't know how to close well then
5:17 it's all a waste and you legally haven't
5:19 met your guarantee even though you did
5:21 your job and you did it well and that's
5:22 going to then make the client feel
5:24 manipulated and will also hurt your
5:27 reputation so how can some businesses
5:29 get away with such bold offers well
5:31 that's because their offer is more of a
5:34 promise than a guarantee meaning they
5:36 know that if they generate x amount of
5:38 booked appointments over a specific time
5:40 period the most likely outcome for your
5:43 clients is to close five deals on
5:45 average and they know for a fact they
5:46 can generate a certain amount of booked
5:48 appointments but it is way more enticing
5:50 to say I'm going to help you get five
5:52 closed deals than it is to say that I'm
5:53 going to get you 30 booked appointments
5:55 or however many you actually need to
5:57 close those five deals so that's why you
5:58 have to be very careful when using
6:00 marketing offers and set clear
6:02 expectations with a prospect and this
6:04 brings us onto our next type of offer
6:07 and those are sales offers now these
6:08 offers are what you discuss on sales
6:11 calls and include in the actual terms of
6:13 your contract they are more specific and
6:16 should always be within your control to
6:18 deliver unlike marketing offers which
6:21 are designed to attract interest sales
6:23 offers need to be Dependable they
6:25 outline exactly what you will deliver
6:27 and what is written into the contract as
6:29 said before you should only guarantee
6:31 out comes you can directly influence or
6:34 control for example 30 appointments
6:37 guaranteed in 90 days this offer is
6:39 concrete and measurable you're promising
6:41 to deliver a specific number of
6:43 appointments within a set time frame a
6:45 commitment that's entirely under your
6:48 control if you handle lead generation an
6:49 appointment setting another example
6:52 might be 30 live transfers in 6 months
6:54 guaranteed or two times your return on
6:56 ad spend in 16 weeks guaranteed these
6:58 are a few other examples where the
7:00 relationship between your sales and your
7:02 marketing offers should be symbiotic
7:04 this means that the execution of a sales
7:06 offer should naturally lead to the
7:09 Fulfillment of the marketing offer think
7:10 of yourself as a gardener and your
7:13 client's business a garden your sales
7:15 offer is like promising to plant a
7:17 specific number of seeds so for example
7:20 appointments or leads within a certain
7:22 period and this is something completely
7:23 within your control just like planting
7:26 seeds in well-prepared soil now the
7:28 growth of these seeds into plants so for
7:30 example actually closing deals
7:32 increasing revenue is influenced by
7:34 factors both within as well as outside
7:36 of your control such as the weather or
7:38 in this case the market conditions or
7:40 the soil quality in this case your
7:42 client's sales team Effectiveness
7:45 however in the right care and conditions
7:47 the seeds you plant will grow thus
7:50 fulfilling the broader marketing offer
7:51 of a beautiful Lush Garden so for
7:53 example in this case if you promise them
7:56 five deals closed in 90 days now that we
7:58 understand the two types of offers and
8:00 how to use them simp symbiotically we
8:02 need to know how to create one and in
8:04 order to create irrefutable $10,000
8:07 offers there are seven key elements that
8:09 you must always include so here are the
8:11 seven key traits of a good offer number
8:14 one a good offer is made after real
8:16 market research you see one of the most
8:18 common mistakes I see beginner agency
8:20 owners make is picking a service for
8:22 their Niche and creating their offer
8:24 before finding out what their Market
8:26 needs and then they wonder why they
8:29 can't sign any clients nine out of 10 of
8:30 the the people they're selling their
8:33 services to just simply don't need or
8:35 want what they are selling because their
8:37 offer was crafted based on guesses
8:39 instead of facts you need to understand
8:41 the specific challenges your clients
8:44 face and then craft a solution that
8:46 addresses these challenges directly
8:48 really ask yourself what keeps my Target
8:51 customer up at night how can my service
8:52 provide relief or solutions to these
8:55 pain points now if you're having trouble
8:57 identifying your client's needs or doing
8:58 market research I went ahead and created
9:00 a niche research guideline with
9:02 questions and steps you can take in
9:04 order to better understand your ideal
9:06 clients and you can go ahead and find
9:08 that link in the description the next is
9:11 a good offer is clear and concise listen
9:14 a confused buyer doesn't buy I cannot
9:16 stress enough how important is to
9:18 communicate each component of your offer
9:20 clearly for example if you're providing
9:22 lead generation services for solar
9:25 installation businesses break down the
9:27 process into three easy to digest steps
9:29 for example step one we create
9:31 authoritative online campaigns to
9:34 collect your leads what you do step two
9:36 we qualify these leads based on your
9:37 specifications to ensure that they are
9:40 quote ready and get rid of the time
9:42 wasters AKA how you can help improve
9:44 their processes in step three we book
9:46 The qualified leads straight into your
9:49 calendar so all you have to do is show
9:51 up and seal the deal AKA how you benefit
9:54 their business it is essential to ensure
9:56 that your prospects can clearly
9:57 understand how your offer will achieve
9:59 the promised results in a way that makes
10:01 a logical sense and that they can
10:03 visualize if they can't picture it
10:06 happening in their minds they won't buy
10:08 next make sure you give precise and
10:11 tangible outcomes clients need to know
10:13 exactly what to expect after working
10:14 with your agency whether that's an
10:17 improvement on their Roi or the regain
10:19 time that they get from your service so
10:21 avoid vague promises and Define outcomes
10:24 that are tangible and measurable for
10:26 example if your service is to increase
10:28 web traffic specify the expected
10:31 increase percentage and the timeline to
10:33 achieve it next up a good offer has a
10:35 compelling guarantee this makes it
10:37 easier to close deals even if you're not
10:39 an experienced salesperson now I'm not
10:41 going to go into too much detail with
10:42 this one because I'm going to explain it
10:44 in just a bit when we get to level two
10:46 next up your pricing must make sense
10:48 compared to the ROI one of the most
10:50 common questions I receive is how much
10:53 do I charge my Niche and my answer is
10:55 always the same how much money can you
10:57 make for your client in said Niche at
10:59 the end of the day pricing is just a
11:01 value exchange between two or more
11:03 parties where the value received is
11:06 either proportional to or significantly
11:07 exceeds the value given I know this
11:10 sounds a little fancy but it's really a
11:12 very simple concept listen if I were
11:14 able to generate $30,000 for my client
11:17 paying me $5,000 to achieve this result
11:18 would be very Justified on the other
11:22 hand getting paid $50,000 for generating
11:25 $30,000 I mean maybe it depends how
11:27 guaranteed it was so in an ideal
11:29 scenario you always charge an amount
11:31 that seems insignificant compared to the
11:33 value that you bring so the more you
11:36 generate the more you can charge next up
11:38 your offer needs to be simple to explain
11:40 if you can't explain your offer in less
11:42 than a minute hell I would say even less
11:44 than 20 seconds to me it's too
11:45 complicated and that's something I
11:47 learned from Warren Buffett he is one of
11:49 the best investors in history and it
11:51 said that he wouldn't listen to anyone
11:52 that couldn't explain their business
11:55 idea in less than the time it took the
11:57 elevator to go from the ground floor to
11:59 his office your offer should be
12:00 straightforward enough to be quickly
12:03 understood and compelling enough to feel
12:05 like an easy yes for your prospect next
12:07 your offer should not be completely
12:09 unbelievable or unrealistic set
12:12 realistic expectations avoid promises
12:15 that seem too good to be true find a
12:16 balance where your offer is both
12:18 ambitious but still credible and
12:20 remember for every claim you have on
12:23 your offer you need proof to back it up
12:25 the bigger the claim the bigger the
12:27 proof needed now for proof points you
12:30 can use case studies pass class results
12:33 studies benchmarks or simply logic now
12:34 when we get to level two we need to
12:36 discuss the components of your offer and
12:38 this is where we progress to the second
12:40 level of our blueprint now that you
12:42 understand the psychology behind
12:44 creating irresistible offers you must
12:46 package your offers correctly so you can
12:49 clearly communicate what it is that
12:50 you're offering the components to cover
12:53 when packaging your offer must include
12:55 outcome now obviously this is the
12:57 outcome achieved by the client as a
12:59 result of claiming your offer it is
13:01 crucial you outline exactly what you
13:03 will deliver and it should always be
13:05 written into the contract so let's build
13:07 an example as we go over them an outcome
13:09 could be 30 qualified booking
13:11 appointments for your client's business
13:13 next is duration now obviously duration
13:15 would be how long it takes to achieve
13:17 the outcome in the contract in this case
13:19 let's say it's 90 days next up we have
13:22 the methodology now the methodology
13:24 should include easy to digest steps and
13:26 an explanation as to how you go about
13:29 achieving the promised outcome and as as
13:31 mentioned previously in key trait 2 out
13:34 of the seven key traits of a good offer
13:36 your explanation must be clear and
13:38 concise I like to break it down into
13:40 three steps like I mentioned earlier
13:42 after the methodology is explained and
13:43 the client now knows exactly how we're
13:45 going to achieve the promised outcome
13:47 the next component should help make the
13:49 offer an easy yes in the eyes of the
13:51 client and one of the ways of doing that
13:53 would be a strong guarantee guarantees
13:54 will position your agency as more
13:57 valuable because you remove risk from
13:58 the client's perspective when you make
14:00 them understand that there is no
14:02 situation where they will be worse off
14:04 after working with your agency that
14:06 increases their trust in your offer now
14:08 guarantees can be overwhelming at times
14:10 as they tend to be complex so for this
14:12 reason I'm going to record a separate
14:15 video explaining in depth each type of
14:17 guarantee and how you can take advantage
14:19 of them to make them easier to
14:21 understand but just to name a few you
14:22 have a money back guarantee now this is
14:24 when you offer a full refund if the
14:26 promised outcomes are not met and
14:28 obviously this enhances trust but can
14:30 also will potentially attract
14:32 non-committed clients next you have
14:34 money plus cash back guarantee and this
14:37 is when clients receive a refund plus a
14:40 cash bonus if promises are unmet This is
14:42 highly compelling for marketing but can
14:45 be risky if not managed correctly I do
14:46 not advise using this guarantee as a
14:48 beginner next up we have what I like to
14:51 call work for free until we do guarantee
14:53 and this is where you continue providing
14:56 services at no extra cost until results
14:57 are achieved and this attracts more
14:59 committed clients which which is what
15:01 you want but is challenging to Market
15:04 next we have a PR guarantee and this is
15:05 when you refund a proportionate amount
15:08 based on undelivered Services now this
15:10 maintains fairness and protects profit
15:12 margins without significant drawbacks
15:13 now for the sake of an example here
15:15 let's use the work for free until we do
15:18 guarantee the next key element is free
15:20 value now if you really want to stand
15:22 out as the go-to agency within your
15:25 Niche free value is a great way to
15:26 increase the attractiveness of your
15:29 offer at relatively low to even no cost
15:30 C to implement now here's what this
15:31 could look like you could do lead
15:33 reactivation campaigns so you're going
15:35 to reach out to inactive leads to
15:37 rekindle their interest and convert them
15:39 into active clients you can help them
15:40 with reputation management so you can
15:41 monitor and improve the online
15:43 reputation of your clients growing
15:45 through reviews ratings and positive
15:47 content you could even offer them a
15:49 complimentary simple website to attract
15:50 potential clients and showcase your
15:52 capabilities you could help with free
15:54 resources so you can provide valuable
15:56 resources such as ebooks templates
15:58 guides to demonstrate expertise and
16:00 build trust I'm not saying you have to
16:02 do any of these but don't sleep on
16:03 adding these to your offer where
16:05 relevant so for this example let's say
16:07 we do reputation management I've chosen
16:08 this because local business customers
16:11 tend to make decisions based on reviews
16:12 I mean to be honest when was the last
16:14 time you went to a restaurant rated
16:16 three stars or less on Google reviews
16:19 probably never now the final key element
16:21 of the offer is pricing and this one is
16:23 I mean it's pretty self-explanatory this
16:25 is the amount of money that you're going
16:28 to get paid to deliver your services now
16:30 as I said before four if you want to
16:31 know how much to charge a business in a
16:33 particular Niche just ask yourself how
16:35 much money can you make the client in
16:37 that particular Niche now After figuring
16:39 that out you can go and structure your
16:40 offer so let's say we charge our client
16:43 $2,000 for our services in this example
16:44 so if we combined all of these
16:46 components mentioned in the example the
16:48 offer will be something like this so
16:50 this is the offer but the way we get our
16:52 clients result is by running something
16:54 called the 90-day lead accelerator
16:56 system the way we do this is simple and
16:59 can be broken down into three easy to
17:01 digest Steps step one is we create
17:03 authoritative paid online campaigns to
17:06 collect your leads step two is we
17:07 qualify these leads based on your
17:09 specifications to ensure that they are
17:12 quote ready and get rid of all the time
17:15 wasters step three we book The qualified
17:17 leads straight into your calendar so all
17:19 you have to do is show up and seal the
17:22 deal so what we're promising you is 30
17:24 qualified booked appointments with your
17:26 ideal customers in the next 90 days and
17:28 on top of that we're also going to
17:29 implement reput ation management
17:31 campaigns so that way you have a 4.5
17:34 plus star rating on Google reviews
17:35 making you the top pick for your
17:38 customers in the area and the system is
17:40 just a small investment of just $2,000
17:42 per month with a work to result
17:44 guarantee meaning if there is a case
17:46 where we do happen to fall short of the
17:48 promised 30 booked appointments we
17:51 pledge to work for free until we make up
17:52 the difference so with all that being
17:54 said would you be opposed to getting the
17:57 ball rolling today so now you already
17:59 understand the Gap you have crafted did
18:00 your offer with me but you're looking
18:02 for one multiplier the one thing that
18:04 all the best agencies have in common
18:06 that will literally determine if you
18:08 make 10 times or even a 100 times as
18:11 much as your competitors so listen here
18:13 imagine you have two agency owners
18:15 offering the same service in the same
18:17 Market the first agency owner struggles
18:19 to sign clients on a low retainer of
18:21 $500 but the other agency owner can
18:24 charge upwards of $10,000 per contract
18:26 what is the differentiating factor that
18:29 allows the second agency owner to charge
18:32 so much more the answer my friend is how
18:35 he frames his offer now there's a very
18:37 common misconception that when an agency
18:39 owner can't sign clients it's because
18:41 the market is flooded or it's been
18:43 saturated which is wrong by the way
18:48 niches do not saturate offers do so your
18:50 ability to create an offer that's unique
18:52 in a saturated Market will allow you to
18:56 find blue ocean markets and ultimately
18:58 sign an abundance of clients because
19:00 your offer resonates with the audience
19:03 let's say for example you charge $100 to
19:05 edit clients videos at this stage you're
19:07 just a commodity compared to if you're
19:09 charging higher ticket prices but
19:12 position yourself as a retention
19:14 specialist in this case nothing has
19:16 changed about your service you're still
19:19 offering video editing but this time you
19:21 ensure that clients viewers stay on
19:23 their video three times longer than
19:25 other agencies can achieve so now you've
19:27 been put into a position where you're
19:29 able to say f thousand people watch the
19:31 video Until the End where your client
19:33 pitches his products an increase in
19:36 retention will most likely result in a
19:38 higher amount of sales for the company
19:40 so if you can get a th000 viewers to
19:41 stay until the client pitches his
19:43 product compared to an agency that can
19:45 only get 300 people to stay you will be
19:48 able to charge three times more because
19:50 you kept three times as many eyeballs
19:52 and as I said you're offering the same
19:55 service level three craft your $110,000
19:58 offer so now that you know the gaap
20:00 concept and how your offer leverages it
20:03 the types of offers the key seven traits
20:05 of an irresistible offer and the key
20:07 components that every offer must include
20:10 you are set to make those $10,000 offers
20:12 a reality this knowledge I shared with
20:14 you today allows you to convert more
20:16 clients and get paid more and to ensure
20:17 that you get it right I've gone ahead
20:20 and built a fill-in-the blank worksheet
20:21 that you can customize to create your
20:23 perfect offer it's honestly really easy
20:25 to use and you can find the link in the
20:27 description make sure you download it
20:28 because it's the same that other
20:30 students have used to make tens of
20:32 thousands of dollars now the balls in
20:34 your court you have the right tools to
20:37 create $10,000 offers and all that
20:39 separates you from reaching your goals
20:41 is just a little bit of work and as
20:43 always I'll be watching from afar and
