0:02 social psychology explores how people's
0:04 thoughts feelings and behaviors are
0:07 influenced by others here are 10 key
0:09 Concepts that shape our social
0:12 interactions one social
0:14 influence social influence refers to how
0:16 individuals change their behavior to
0:18 meet the demands of a social
0:21 environment this encompasses Conformity
0:22 compliance and
0:25 obedience for instance people often
0:27 conform to group Norms even when they
0:28 may personally disagree with them to fit
0:31 in or avoid rejection
0:34 two attribution theory attribution
0:36 theory explains how people interpret the
0:38 causes of their own and others
0:40 behaviors internal attributions assign
0:42 Behavior to personal traits while
0:45 external attributions blame situational
0:48 factors for example if someone is late
0:50 to a meeting you might attribute it to
0:53 poor time management internal or traffic
0:55 external four cognitive
0:58 dissonance this Theory describes the
0:59 mental discomfort experienced when
1:02 holding to conflicting beliefs or when
1:04 Behavior contradicts beliefs to resolve
1:06 the tension people might change their
1:09 attitudes or beliefs for example if
1:11 someone smokes despite knowing the
1:13 health risks they might downplay the
1:14 danger to ease the
1:18 dissonance five self-perception Theory
1:20 people develop Attitudes by observing
1:22 their own behavior unlike cognitive
1:24 dissonance where Behavior conflicts with
1:27 beliefs self-perception Theory suggests
1:28 that individuals infer their beliefs
1:30 from their actions if especially when
1:32 they are unsure of their initial
1:36 attitudes six social identity Theory
1:38 this concept explains how individuals
1:40 derive part of their identity from the
1:43 groups to which they belong people tend
1:45 to favor their own group in group and
1:48 may hold biases against others out group
1:50 this is often seen in nationalism or
1:52 team sports where loyalty to one's group
1:55 is strong seven
1:57 Conformity Conformity is the tendency
1:59 for individuals to adjust their behavior
2:01 attitud udes or beliefs to align with
2:04 the Norms or expectations of a group
2:06 this Behavior often occurs due to social
2:08 pressure or the desire for acceptance
2:11 even when it conflicts with personal
2:13 beliefs eight social
2:16 facilitation social facilitation refers
2:18 to the tendency for people to perform
2:20 differently when others are watching
2:22 typically people perform simple tasks
2:24 better but may struggle with complex
2:25 tasks under
2:28 observation the presence of an audience
2:30 can either enhance or impair performance
2:33 depending on the difficulty of the task
2:36 nine bystander effect this concept
2:37 describes how individuals are less
2:39 likely to offer help to someone in need
2:42 when others are present the more
2:43 bystanders the less personal
2:46 responsibility people feel assuming
2:48 someone else will intervene the infamous
2:51 case of kitty gaves is often cited in
2:54 discussions of the bystander effect 10
2:57 group think group think occurs when a
2:59 group makes poor decisions due to the
3:00 desire for harmony or
3:02 Conformity critical thinking is
3:04 suppressed and dissenting opinions are
3:06 often ignored in favor of
3:08 consensus this can lead to disastrous
3:10 outcomes such as flawed political
3:12 decisions or business failures if you
3:14 learn something new about how psychology
3:17 affects our daily lives then consider
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