0:01 In this video, I'm going to break down
0:03 how to speedrun social media. I'm
0:05 talking zero to a million followers in
0:07 just 6 months. Now, I've studied every
0:10 single creator that's come even close to
0:11 this type of growth. And it turns out,
0:13 not only is this possible, but they all
0:15 run the exact same playbook to do it.
0:16 So, I'm going to break down the whole
0:18 thing. This is the full formula for how
0:20 to speedrun social media. If you want to
0:22 go from zero to a million followers as
0:24 fast as possible, these are the six
0:25 things you have to do in your
0:27 positioning and your content strategy to
0:29 make it happen. Now, I know this works
0:31 because content is all I do all day
0:32 long. I have a million followers. I've
0:33 done billions of views. And I've
0:35 literally helped hundreds of
0:37 entrepreneurs and creators rev up their
0:39 personal brands using these tactics. So,
0:40 if you're trying to grow faster, you're
0:41 going to want to pay attention. All
0:43 right. Now, first of all, if you want to
0:45 grow this big this fast, these three
0:47 things are going to have to happen. One,
0:49 you're going to have to go from zero to
0:51 owning your own lane in a niche pretty
0:53 quickly. Two, you're going to have to
0:55 get a ton of views in that niche. And
0:57 three, you're going to have to convert a
1:00 lot of those views into followers at a
1:01 much higher rate than normal. But
1:03 mechanically, these are the only three
1:04 things that have to happen in order for
1:06 you to go from 0 to a million followers.
1:07 So, the six tactics I'm about to walk
1:09 through will give you an unfair
1:11 advantage at accomplishing those three
1:12 things. Building a cult-like personal
1:14 brand, revving up the views
1:16 significantly, and increasing the view
1:18 to follower conversion path. All right,
1:19 let's start with number one. I call this
1:21 bingeability. The people that grow the
1:23 fastest are able to build connective
1:26 tissue between their videos. Meaning,
1:27 when a viewer watches one, they feel
1:29 like they need to binge and watch 10
1:31 more in the same session. Now, this is
1:32 really important because if somebody
1:34 watches four to five of your videos back
1:36 to back, they are 10 times more likely
1:38 to follow. And the reason for this can
1:39 be explained by my content minutes
1:40 framework. To get someone to take an
1:42 action, you need them to consume a
1:44 certain number of minutes of your
1:45 content. To get a follow, in most
1:48 niches, this only requires four to five
1:50 content minutes consumed. So, basically,
1:52 you're in a race to get that viewer to
1:54 watch five of your videos so you can
1:56 earn the follow before they get bored
1:58 and lose interest. Now, the best way to
2:00 drive one of those binge sessions is to
2:02 create a series where the viewer
2:04 actively wants to go from one video to
2:06 the next. In other words, you force that
2:07 connective tissue. And this works
2:09 because the human brain was designed to
2:11 complete puzzles. If you tell someone
2:12 there's five steps and you give them the
2:13 first three, they're going to want to
2:15 know what number four and five are. So
2:17 when you have a series like this is day
2:19 seven of 10, people want to go back and
2:21 watch all the previous episodes and that
2:23 creates the bingeability to get them to
2:25 that follower conversion moment. Now
2:27 there are two types of series that you
2:28 can make. A hard series is one with a
2:30 finite number of episodes that is
2:32 literally stated by the creator. And
2:34 this is what Khloe should did really
2:36 well. Her series was 30 lessons before
2:38 30. She literally went from 0 to a
2:40 million followers in like 4 months. And
2:41 almost all of the growth was on the back
2:43 of this 30-day series. Now, these
2:45 numbered series are super useful because
2:47 they give a set number of episodes for
2:49 the viewer to look at. And if you get
2:50 dropped into a good episode, typically
2:52 you're going to want to scroll back and
2:54 watch all the previous ones. Now, a soft
2:55 series is something like what my friend
2:58 Maxim did. He goes by by Maximize on
2:59 Instagram. He doesn't actually number
3:01 the videos like Kloe or even name them
3:03 under a series, but every one of his
3:05 first 100 videos felt like it was an
3:08 episode from the same thematic grouping.
3:09 He would aim his phone at his laptop,
3:11 press the space bar, show you an
3:13 interview with some famous person, and
3:14 then zoom into it and take you on the
3:16 ride. You could get lost in his profile
3:18 for 20 to 30 videos in a row if you
3:20 really like this way that he presented
3:22 information. My friend Orin is the same
3:24 way. He's kind of in the middle between
3:26 Khloe and Maxim with his series Product
3:28 versus Brand. It's not numbered like
3:30 Khloe's, but every single one of Orin's
3:31 episodes starts the same way. Are you
3:33 buying for the product or are you buying
3:34 for the brand? And then he breaks down a
3:36 category. Again, if you see one of
3:37 Orin's product versus brand videos and
3:38 you like it, you're going to want to go
3:40 to his profile and see if there are
3:41 other ones like it because it feels like
3:44 this episodic series. And that turns one
3:46 view into eight views, which gets you
3:48 over that content threshold and drives
3:49 the follow. The truth is, most of the
3:51 big creators, if they haven't done a
3:53 hard series, almost all of them are
3:56 structuring their videos into episodic
3:58 themes or pillars. So, your goal, if
3:59 you're trying to grow super fast, is to
4:02 come up with a unique series concept for
4:04 your niche. And it can be numbered or
4:05 not. Numbering obviously helps give the
4:07 viewer a set number to look at, but it
4:09 can also be a treadmill that you might
4:10 want to get off of. So, if you do it
4:13 numbered, do it 7, 10, 25, 30, some set
4:15 number, either weeks or months, that you
4:17 can have all the videos relate to one
4:19 another and come out daily. The goal is
4:21 that they need to match theme, vibe, and
4:23 topic bucket. Now, when you're trying to
4:25 develop what a series could be for your
4:26 niche, you want to try to frame them
4:29 around a painoint, a desire loop, or
4:30 some storytelling arc that you're
4:32 interested in. For example, Khloe's
4:34 series was 30 lessons by 30, which
4:36 basically frames the 30 most important
4:37 things she learned before turning 30.
4:39 This is a massive total addressable
4:41 market, but also a very clear pain
4:43 point. Anyone in their 20s trying to
4:44 improve their life might resonate with
4:46 these lessons. That's one of the reasons
4:48 why this series worked so well. The
4:49 content was obviously great, but there
4:51 were so many people that could see any
4:53 of the episodes, relate to it, and then
4:55 want to jump in and see the rest. Here's
4:57 another example. This is the 100day Film
4:59 School from TMS Productions. Now to me
5:01 it is wild to commit for 100 days in a
5:03 row but this series absolutely crushed
5:05 for them and it works because it clearly
5:07 communicates that anybody trying to
5:09 learn filmm and close that painoint is
5:11 going to get a daily course for 100 days
5:13 dripped for free. And here's one more
5:14 series just so you have tons of
5:16 examples. This guy Yanni we've talked
5:17 about before on the channel built a
5:20 series storytelling daybyday as he
5:22 rehabbed a vintage bowling alley. Now
5:24 this is more on the entertainment side
5:25 but this one crushes from a storytelling
5:27 perspective. It gets people to buy in
5:28 and support and then that ground swell
5:30 of attention helped him and his
5:31 business. Now, before I end this point,
5:33 one last thing to warn you about on
5:35 series. It can be extremely easy to get
5:38 into an overthinking spiral about trying
5:39 to frantically figure out what series
5:41 you're going to do before you post and
5:42 that be the reason why you don't get
5:44 started. So, you want to avoid that at
5:46 all costs. Here is an exercise you can
5:47 run to help you figure out what series
5:49 would make sense for your niche. Think
5:51 about the biggest pain points or
5:53 interest areas in your space. And then
5:54 ask yourself, is there a bucket of
5:56 things that could be split up into
5:58 individual episodes? Or a question that
6:00 could be answered over and over in
6:02 similar but different ways? For example,
6:03 if you're a food creator that tries
6:05 sandwiches, could you do 20 sandwiches
6:07 in 20 days where you go around to
6:08 different restaurants and every episode
6:10 looks the same? Or if you're an
6:12 accounting creator, could you do 10 days
6:14 to lower your taxes? And in this case,
6:15 each day of the series is kind of
6:17 building on itself until you've saved a
6:18 certain amount of money. Or if you're a
6:20 Vibe Code creator, could you do a series
6:22 where you take popular software and
6:24 rebuild one every episode and show how
6:26 much cheaper and easier it was for you
6:28 to build than the expensive version?
6:29 Once you start thinking in these terms,
6:31 it'll be a lot easier to come up with
6:32 compelling series. Honestly, you'll be
6:34 overwhelmed with ideas and really have
6:35 to parse through to make sure you pick
6:37 the right one. Also, one last warning.
6:38 Typically, when people commit to posting
6:40 every day for a certain period, they
6:42 almost always get burnt out. So, if you
6:43 don't think you're going to be able to
6:45 commit and fulfill that obligation,
6:47 don't do a hard series where the
6:49 episodes correspond to every single day.
6:50 Just do a soft series. Because if you're
6:52 speedrunning and you're trying to grow
6:54 this fast, this quickly, you cannot post
6:56 filler videos that just fill the feed.
6:58 Every single rep needs to be an
7:00 intentional improvement on the previous.
7:01 So, if you don't think you're going to
7:02 be able to stick to the daily posting,
7:04 that's fine. Just do a soft series and
7:06 post that way. If you want help figuring
7:08 out what series to make, the easiest way
7:10 is to just study the top creators on
7:11 Instagram and Tik Tok and figure out
7:13 what worked for them. You're obviously
7:15 not going to copy their series exactly,
7:16 but just seeing the structure, even
7:18 orange product versus verse brand, A
7:20 versus B, it can be really helpful to
7:21 see that and then think about how
7:23 something similar but different could
7:25 apply for your niche. To do this and see
7:27 what works for the best creators, go to
7:30 sandcastle.ai AI and build a watch list
7:32 of your favorite creators and then pull
7:34 them up in the videos tab sorting by
7:36 most views. This will give you all their
7:39 videos in one place in one feed and you
7:40 can start to see the trends pretty
7:42 quickly. So for me, you can see I built
7:44 a watch list with 23 of the top
7:45 marketing creators in the world. And so
7:47 if I want to see what videos are working
7:50 best, I look at this cohort view. Then I
7:51 can go to the channel filter and
7:53 individually pick one channel out of
7:56 those 23 and look just at those videos.
7:58 When you do it like this, one channel at
8:01 a time, immediately it starts to pop out
8:02 what series performed the best because
8:04 when you sort by most views, all the
8:06 best performers bubble to the top. This
8:08 is what I use to get inspiration for
8:09 figuring out what's trending or what's
8:11 working from the top creators. Super
8:12 helpful. All right, let's move to step
8:13 two. If you want to grow faster than
8:15 everyone else, you need to have unique
8:17 visual positioning. I call this a
8:19 signature visual style. Your visual
8:21 format and the visuals you use have to
8:23 be unique and different from what people
8:25 normally see. This doesn't mean they
8:27 have to be cinematic, but they have to
8:29 jump off the page and force the scroll
8:30 to stop because they're so different
8:32 from what people typically see in the
8:33 category. Now, I know hearing that can
8:35 trigger anxiety and frustration in
8:36 people if you're not good with editing
8:38 or motion graphics or visual design. But
8:40 don't worry because I'm not either and I
8:42 was able to figure out my signature
8:43 visual format. So, I'm going to show you
8:45 how to go about that even if you're not
8:47 good with visuals. But the reality is
8:50 social media is a visual slot machine.
8:52 So if you want to grow faster than
8:53 everyone else, you need to be unique
8:55 when it comes to your visual packaging.
8:56 You have to have an answer for this.
8:58 Now, personally, I think of myself as
9:00 someone with above average taste, but
9:02 below average ability to actually
9:04 fulfill creatively to make that taste.
9:05 So, I can't actually make the visuals
9:08 with my own hands, but I could see good
9:10 verse bad and distinguish it. If that
9:11 sounds like you and you're sitting there
9:12 and you're not sure how you're going to
9:13 close the visual gap, let me explain
9:15 exactly how I think about it and what
9:17 will work for you. Your signature visual
9:19 style is made up of four components.
9:22 your look, your set, your shot framing,
9:23 and then the editing, which is like a
9:25 catch-all bucket for motion graphics,
9:26 typography, colors, and really
9:27 everything else you can do. Let's go
9:29 through each one of these quickly, talk
9:30 about what it looks like, and then I'm
9:32 going to show you a couple examples of
9:34 really good signature visual formats,
9:35 signature visual styles, and break down
9:37 how they did them across those four
9:39 buckets. Again, cracking this will make
9:40 you grow so much faster. If you figure
9:42 this out before you start posting,
9:43 you're going to be golden. Okay, the
9:45 first part in the visuals is the look.
9:47 And this is made up of literally how you
9:49 look as well as how you dress, like what
9:51 you wear. Now, if you're just really
9:52 hot, you might not need to do anything
9:54 else. And sadly, that's just the way it
9:56 is. Look at Alex Earl. She's super hot.
9:58 She has a good personality. Her set is
10:00 basically just a random room. She has
10:02 almost no visual differentiation in the
10:04 shot. Literally just straight on eye
10:06 level. And she does no editing. And yet,
10:08 she grew millions of followers in a few
10:09 months. And her brand deals, every time
10:11 she makes a post, she makes six figures.
10:13 That's real fandom, real money from
10:14 brands. Now, obviously, if you're
10:15 sitting there, unless you're going to do
10:17 plastic surgery, you can't change how
10:18 you look, but you can change how you
10:20 dress and what you wear to kind of fit
10:22 the look that you want. And that will
10:24 definitely help elevate your character
10:26 branding based on the type of niche
10:27 you're playing in. But that's only one
10:29 of the four factors. So, let's move on.
10:30 The second piece in the visual
10:32 positioning is your set. And this is the
10:34 background of wherever you're shooting.
10:36 This can literally be a studio like what
10:38 I have that you set, it's fixed, or in
10:40 the world, you go in environments and
10:42 shoot. It could also be if you're using
10:43 green screen and you kind of create
10:45 cinematic or visually interesting sets
10:47 that aren't really there. Anything like
10:49 that applies in the set. Now, set design
10:51 is super underrated and one of the
10:53 easiest ways to visually pop on the feed
10:54 without having to do a ton of work on
10:56 every rep. My friend Mark has used set
10:58 design better than almost any new
11:00 podcast I've ever seen. And the reason
11:02 why his clips pop so hard on social
11:04 media is because visually when you see
11:06 his sets, it just looks different than
11:07 anything you've seen. Okay. Third is
11:09 your shot framing. And this is the
11:12 angle, frame, and distance that you are
11:14 away from the camera. Now, most people,
11:16 like Alex Earl, for example, just shoot
11:18 frame on, eye level, standard, and keep
11:20 the camera locked off there. That's what
11:21 I do. I don't change this shot at all.
11:23 It's one camera. But there's no rules
11:24 against changing this. You can go out
11:26 and shoot a ton of different angles and
11:28 shots to add visual differentiation, and
11:30 this will help build a signature style
11:32 different from what everyone sees. This
11:34 guy, Musa, was famous for this fisheye
11:35 lens shot with the camera in the corner
11:37 of his bedroom. He made like 2 million
11:38 bucks before he was 19. Take that for
11:40 what it will, but he kind of pioneered
11:42 that look and all he had to do is change
11:44 the angle and perspective that he was
11:45 shooting in. If you want a free resource
11:47 that shows you a lot of different shot
11:49 angles just to give you a reference,
11:51 there's a site called eye candy.com.
11:52 It's spelled a little weird, so just
11:53 look in the description. You could also
11:55 use Higsfield, higfield.ai AI with the
11:58 Nano Banana Pro, the brand new AI image
12:00 model from Google. And you could put one
12:02 screenshot of you in there and then ask
12:05 it to give you 10 other angles and tell
12:07 you where to put the camera and what
12:09 focal length to use to get those angles.
12:10 And it will do it automatically. It's
12:11 pretty crazy. So, you can basically
12:13 simulate your own shot library
12:15 automatically with AI. Now, fourth in
12:17 the signature visual format is the
12:18 catch-all bucket for editing. And this
12:20 really is what most people think of when
12:22 I say signature visual style. They think
12:24 of the B-roll, the colors, the motion
12:27 graphics, the animation, the typography,
12:28 like all the stuff you can do to the
12:30 shot. Now, there is an endless amount of
12:32 stuff you can do here. And again, I
12:34 really don't know how to edit. I had to
12:36 teach myself the very basics, but I'm
12:37 not good at it. I don't know how to use
12:39 After Effects, so I just hired an editor
12:41 as soon as I could to handle building
12:43 the cinematic world for me. Now, I know
12:44 not everybody can afford editors in the
12:46 beginning. I totally get that. But if
12:47 you want to hire the same editors that I
12:49 use, both for long form that everything
12:51 you see, they built that world without
12:53 me giving them any direction and short
12:54 form that's gotten me billions of views
12:56 on tech. If you want to hire those same
12:57 editors, I have a link in the
12:58 description below. I'll connect you
12:59 directly. But if you can't afford
13:00 editors or you don't want to work with
13:02 them for whatever reason, here's what I
13:03 would do. I would go to Sandcastles and
13:05 I would go to the projects tab and
13:07 create a folder called visual styles.
13:09 The projects in Sandcastle are just
13:10 different ways you can organize videos.
13:13 Then I would save one video from each of
13:14 my favorite creators that I like the
13:17 visual look of into that folder. And so
13:18 literally all you have to do is just go
13:19 to the videos tab, go to the channel
13:21 filter, pull up their channel, you see
13:23 all their videos, sort them by most
13:24 views or outlier score to get like the
13:26 best ones at the top. Click into one,
13:29 click save to projects, and then save it
13:31 into your visual database. After doing
13:32 this, you'll have a visual styles
13:34 library of all the visual styles you've
13:36 collected. You can add to this over time
13:37 so it's all in one place and not all
13:39 over the place in like an Apple note.
13:40 And so the reason this is helpful is
13:41 because when you're trying to build a
13:43 visual style, you can click in, watch
13:45 the video, and then analyze what they've
13:48 done across the four aspects that I just
13:49 talked about. I'm going to go through
13:51 two examples right now to show you how I
13:53 would do this. But this is the exercise
13:55 you can run through. You kind of scroll
13:57 for 2 hours, assemble them all in one
13:59 place, and then you can kind of analyze,
14:00 okay, how did they approach the look?
14:02 How did they approach the set? How did
14:03 they approach angles? How did they
14:05 approach editing? Which of those things
14:07 can I take and use as inspiration for my
14:08 visual format? Also, if you want to be
14:10 really different, and I think Orin's
14:11 probably the best at this, you can look
14:14 at other mediums, not social media, but
14:16 even not even digital, you could look at
14:18 vintage western magazines would have
14:21 amazing imagery and layouts that you do
14:22 not see typically on social media. So,
14:24 if you just take a photo of those, load
14:26 them into Nanabanana Pro, it'll build
14:28 you a whole brand library and a bunch of
14:30 other images based on that one picture.
14:32 It's pretty wild. Now, let's look at two
14:33 different signature visual styles, and
14:35 I'm going to explain across the four
14:37 categories what exactly they're doing
14:39 and why they stack together so well to
14:41 cut through the feet. Now, all these
14:42 people, the two that I'm going to walk
14:43 through and then all the other ones I'll
14:44 list, they're all attractive. So, I'm
14:46 not going to comment on like their body
14:48 composition, but I will say the way they
14:50 dress really does matter cuz they dress
14:52 differently for different types of
14:53 viewers and it works super well. Okay,
14:55 first we have Khloe. I mentioned her
14:57 already. She crushed. She grew super
14:58 fast. Now, if you watch this video on
14:59 the screen, I'm going to break down
15:01 these four pieces. The first was the
15:02 look. So, I want to comment on how she's
15:04 dressing. She's both dressing almost
15:06 like a costume to complement the
15:07 character. So, like this video, she's a
15:08 painter. She's kind of dressing like
15:10 this trendy painter, but she's also
15:13 switching into outfits that map to like
15:16 a classy working professional girl in
15:18 her late 20s, which is kind of who she's
15:20 trying to attract. So, it it perfectly
15:22 signals exactly what personal brand
15:24 visually that she wants to communicate.
15:26 Now, for her set, she uses a combination
15:29 of inworld shots, but they're all shot
15:30 in the same way. They're kind of
15:32 cinematic. I wouldn't say crazy on the
15:34 like movie level quality, but they're
15:36 more cinematic than just like a standard
15:37 iPhone shot. And they're all shot in the
15:39 same way. Light and airy and like
15:41 realistic. So, they all have the same
15:43 vibe. Now, on the shot framing, this
15:44 third bucket, this is one of the places
15:46 where she really shines. She takes a ton
15:48 of shots at different angles. You see
15:49 the ones zoomed in of her hands on the
15:52 computer. She's got front on. She's got
15:54 changing angles as she turns. This makes
15:56 a huge difference in keeping the
15:58 dynamism of the video high as she's
16:00 telling the story. And then fourth, on
16:01 the editing side, what she does is
16:03 actually pretty minimal because she
16:05 spends so much time on buckets two and
16:07 three, actually getting the shots in the
16:09 world at different angles. All she has
16:11 to do is quick cut between those and it
16:13 handles a lot of the motion and visual
16:15 change that you would want. She does do
16:16 two things in the edit that I think are
16:19 really signature to her. One, she uses
16:21 fonts in a really great way. She spaces
16:23 them out and lays them out based on the
16:25 composition of the frame. And then she
16:27 uses a couple different fonts to kind of
16:29 like tastefully signal to her brand. So
16:31 that's one thing. The other thing,
16:32 occasionally throughout the video,
16:33 usually once at the beginning in the
16:35 hook and then once throughout, she uses
16:37 like a magical seeming animation. So
16:39 with the paintbrush one, she like draws
16:41 with the paintbrush and kind of animates
16:42 the stroke. That's just like a tiny
16:44 little signature detail, but she only
16:46 has to do a couple of them and it
16:48 creates this like magical high quality
16:51 feeling for her. So these four aspects,
16:52 the way she's kind of dressing in
16:54 costume as a classy professional, the
16:56 way she's taking in world shots that are
16:58 all light and airy and like on brand,
16:59 the way she's varying the shots, and
17:01 then her editing, the typography, and
17:02 those little magic moments, those four
17:04 things stacked together to create what
17:07 is now kind of considered the Khloe Sha
17:09 style. And once she had that dialed, it
17:10 took a while for her to experiment with
17:12 it, but once she had that dialed, she
17:14 never had to think about visual strategy
17:15 again. All right, let's take another
17:17 example in a completely different niche.
17:19 This is JB Copeland. You may have seen
17:20 him on Instagram. This guy's huge, 1.8
17:23 million followers, and his visual style
17:25 is actually way easier to execute than
17:26 Khloe's. Each of his videos probably
17:28 only take him like 15, 20 minutes total
17:30 to make, but it's obviously working, so
17:31 we should break it down. Now, on the
17:33 looks front, again, not going to comment
17:34 on his looks. He's an attractive cat.
17:36 But on the clothes side, he always
17:38 dresses in something really cool
17:40 looking. Like, he's on trend. The colors
17:43 pop. His outfit is fitted. Like, it it
17:45 looks good. and he's trying to attract
17:46 this like both kind of young
17:48 aspirational male audience that's
17:49 sensitive and trying to figure them out
17:51 but also appeal to women. So he has like
17:53 a huge tam with the way he looks. Now
17:55 his set design bucket number two is
17:56 really where he shines. This is his
17:58 differentiation. He was kind of the
18:00 first creator to have this like
18:02 cinematic look with the gallery wall
18:04 behind. And because the way he's
18:05 lighting it with his like warm ambient
18:07 lighting, it creates this like safe and
18:09 cozy environment. But that could just be
18:11 a room in his house or maybe it's a set
18:13 studio but he built it one time. every
18:14 incremental video, he doesn't have to
18:16 touch it. He can be in the same set
18:18 because it transfers like the emotion
18:20 and the safety of his niche. It works
18:22 super super well. So, that's really
18:24 where he shines is is bucket number two
18:25 with the set. Now, bucket number three
18:27 on the shot framing, he doesn't really
18:28 do anything. He has one shot. It's
18:30 locked off at the eye level. You know,
18:31 he's editing. This is more the editing
18:33 bucket, but like jump cutting in and
18:34 out, but he's not changing the shot at
18:36 all. Super simple. No work there. And
18:38 then on the editing front, he really
18:39 does almost nothing, but there's two
18:41 things I want to comment on. They're not
18:42 really visual, but they kind of fall
18:44 into the editing bucket. For one, he
18:48 edits super slow pace-wise. So, his
18:49 music, which is the second piece, is
18:52 mood matching his tenor in his voice.
18:54 So, he's trying to be very calm and very
18:56 like therapeutic and say, "Listen, it's
18:58 not a problem the way you're doing these
19:00 things, right? He's at a very slow
19:02 cadence. The music matches that cadence,
19:04 but also he's editing with space to
19:06 create that flow so it feels
19:08 comfortable. This inherently is a
19:10 difference compared to all the crazy
19:12 retention editing on the feed. So, it's
19:13 not visual, but like he is doing those
19:15 two things in the edit. The typography
19:16 is pretty standard. He's not doing any
19:18 flashbangs or anything else. So, if you
19:20 really audit this guy's style, what he's
19:22 wearing helps. The way he looks helps.
19:24 But the big thing is his set design is
19:26 so dialed that it just pops right off
19:28 the feed. The point is, these are two
19:30 very different approaches at building
19:32 your signature visual style. But both
19:34 when Khloe and JB figured them out and
19:36 it worked, they knew they didn't have to
19:38 spend a ton of time reinventing the
19:40 visual strategy every single time. And
19:41 that's why it's so critical to nail
19:43 this. Those separated them from the
19:45 niche immediately. And you could tell
19:47 based on the traction. Now, I have a lot
19:49 more examples of signature visual styles
19:51 across a bunch of different categories.
19:53 Adrien Purr, if you ever seen him, he
19:55 has a great one. Carl Shakur, one of the
19:58 sickest like cinematic traveling creator
20:01 styles. Roberto, my homie, RPN, the best
20:02 in tech. He's got the best cinematic
20:04 style in tech. Gakuen, I hope I'm
20:06 pronouncing that right. Or Gakuen in the
20:08 film making space, he's amazing. Ava in
20:10 the personal brand, social media growth
20:12 space, amazing. And my friends Alex
20:13 Garcia and Orin, also really great
20:15 marketing and branding. All of them have
20:17 different unique ways they stack those
20:19 four pieces. And it doesn't just have to
20:21 be cinematic, right? Ava style is not
20:22 really cinematic, but it's very
20:24 signature. Immediately, you know it's
20:26 her and that sticks out on the feed.
20:28 It's very memorable. So, these are a lot
20:29 of examples you can go study, but
20:31 typically any creator you remember,
20:32 they're going to have the signature
20:34 visual format dialed. All right, just to
20:36 recap where we're at before we move on.
20:38 I'm walking through the six core things
20:40 you must do in your content positioning
20:41 and strategy if you're trying to grow
20:42 faster. In this case, from 0 to a
20:44 million followers. So far, we've covered
20:46 two huge ones. The first one was
20:47 building that connective tissue, that
20:49 bingeability with a core series. And
20:51 then number two, what we just went
20:52 through was building your signature
20:54 visual style. Both of these will help
20:56 you cut through and stand out on the
20:57 feed much quicker, which will make
20:59 people want to binge your content and
21:00 follow faster. Now, before we keep
21:02 going, if you like the way I'm breaking
21:03 this down, this is kind of just like how
21:06 I do it. I've got a free community for
21:07 entrepreneurs that are trying to get
21:08 better at content. It's called Wavy
21:10 World. We have 65 free trainings just
21:13 like this, 38,000 entrepreneurs that are
21:14 all in there working together in small
21:16 groups trying to help each other. So, if
21:17 you want a peer group and you also want
21:19 to just elevate on either social media
21:20 or YouTube, you should definitely join.
21:22 It's completely free. Got a link in the
21:23 description if you want to join. All
21:24 right, step three in the six-step
21:26 playbook is called building your unique
21:28 edge. We talked about the visual piece,
21:29 which is very important, but perhaps
21:31 even more important is the actual
21:33 substance that you say in the video. If
21:35 you want to grow super fast, you have to
21:37 figure out how to carve your own lane in
21:39 the niche. And the best way to do that
21:40 is by actually having interesting things
21:43 to say or by saying them in an
21:44 interesting new way. Okay, so what does
21:46 all that actually mean? If you want to
21:48 be interesting or valuable, you really
21:49 have two options. You either say
21:51 something people haven't heard before,
21:53 that's new information, or you say
21:55 something they have heard before, but
21:57 you say it in a new way. That's new
21:58 delivery. You have to have at least one
22:00 of the two, new information or new
22:01 delivery, or you just will never cut
22:03 through. For example, that guy JB
22:04 Copeland, he grew super fast, but he was
22:07 pretty much sharing basic mindset
22:09 therapy style tips. Anyone could have
22:10 looked that up. Those could have been
22:12 oneliners off poems or fortune cookies
22:13 or whatever. Anyone could have found
22:15 that. But his difference was his
22:17 delivery style and his vibe. He slowed
22:19 everything way down almost uncomfortably
22:21 so for someone on the feed that's used
22:23 to all the retention editing and that is
22:25 what signaled some difference to people
22:26 who are interested in that category.
22:28 That is how he cut through same messages
22:31 broadly different delivery. Now these
22:32 six pieces that I'm talking about in
22:34 this video they all stack on each other.
22:36 So if all he did was like therapy
22:38 oneliners slowly that's not enough. But
22:40 when you combine that with his unique
22:42 signature visual format and the way that
22:44 he kind of like bucketed that as a
22:46 series, all of a sudden those things
22:48 start stacking together to create this
22:51 unique cult-like personal brand. So the
22:52 reality for this third part, building a
22:54 unique edge is this. If you don't
22:56 actually have something unique to say or
22:58 you can't come up with a unique way to
23:00 say it, you're not going to cut through.
23:02 And this really is the main reason why
23:04 people don't grow. Now, I've got two
23:05 separate personal brands that I'm one of
23:07 the top in the categories for Tekken AI
23:10 and content marketing. Both times I
23:12 share new stuff and I found a way to
23:14 share it in a new way. This is how I was
23:16 able to grow faster than almost everyone
23:17 else. So, tactically, when you're making
23:19 each video, you need to ask yourself, am
23:21 I saying something unique? Or if I'm not
23:22 saying something unique, am I at least
23:25 saying it in a unique way or not? Now,
23:26 the unique way you do it on the delivery
23:28 could be the way you cut the B-roll, the
23:30 examples you use, the metaphors you say,
23:32 the way you pair the visuals with the
23:33 words, the delivery speed. There's lots
23:35 of new ways to do it, but you have to
23:37 have a perspective on how you're going
23:39 to deliver differently that's cutting
23:40 through in the niche you're in.
23:42 Essentially, you have to have an X
23:43 factor, and if you don't have that,
23:44 you'll never have the unique edge. All
23:46 right, so far we've covered building a
23:48 series, signature visual format, and
23:50 developing your unique edge. Now, step
23:51 four is going to get a lot more
23:53 tactical. And this is all about the
23:55 hook. The people that grow the fastest
23:57 have their hooks dialed to level 12.
23:59 There's just no way around it. Now, I've
24:00 made a million videos on hooks in the
24:02 past. If you want to go as deep as
24:04 possible, I've got a full 2-hour course
24:05 linked below if you want. I've got a ton
24:07 of other videos for free on YouTube. You
24:08 can go down the rabbit hole if you want.
24:10 There are three things all the best
24:12 people do in the hooks. You have to have
24:13 this if you want to go from zero to a
24:15 million. The first is the visual hook.
24:17 And this kind of extends into the
24:18 signature visual format. If you have
24:20 that solved like JB Copelan, that acts
24:22 as your visual hook. But if you don't
24:23 have that solved, you have to have the
24:25 visual hook solved. It has to act like a
24:27 stun gun that stops the scroll visually.
24:29 There's no way around it. You have to
24:30 have that. The second and third points
24:32 are speed to value and speed to
24:34 relatability. Speed to value just means
24:36 that the point at which the value is
24:39 mentioned is before the average person
24:40 scrolls. In short form land, you've got
24:43 about 2.5 seconds to signal value. That
24:44 doesn't mean all the value has to be
24:46 transferred in 2.5 seconds, but you've
24:49 got to insinuate or create curiosity
24:51 that something interesting is coming in
24:53 the first 2 seconds or you've lost them.
24:54 And this basically means you need to be
24:56 hitting your first value signal by the
24:58 second sentence or the viewer's going to
25:00 churn. Now, this matters because if a
25:01 viewer doesn't stick on the first video,
25:02 they're not going to finish it. If they
25:03 don't finish it, they're not going to
25:05 binge. If they don't binge, they're not
25:07 going to follow. So, that first video
25:09 and the first hook of the first video is
25:10 actually very critical at kickstarting
25:12 this whole flywheel. Now, your goal in
25:13 the hook, people don't talk about this,
25:14 so if you hear this again, it came from
25:16 me. The goal in the hook is to get two
25:18 hits of dopamine before they bounce. The
25:19 first hit is going to come from the
25:20 visual hook. When you first see the
25:21 visual, you're getting a hit of
25:23 dopamine. If it's compelling, the second
25:25 hit of dopamine is going to come from
25:27 your teasing of the value. If you can
25:28 get two hits of dopamine to fire in
25:30 someone's brain before they churn,
25:32 they'll stick. Now, the other point
25:34 about speed is speed to relatability.
25:35 One of the easiest hacks to get someone
25:38 to stick on a video is to build common
25:40 ground by showing them something they
25:42 already recognize by default. And this
25:43 could be a celebrity, it could be a
25:45 logo, it could be a brand, it could be
25:47 mentioning a name that they recognize,
25:48 something to build common ground
25:50 immediately because when the brain
25:52 notices something it's seen before, it
25:53 feels safe and comfortable. It's less
25:55 confused and therefore less anxious. It
25:58 almost like drops the guard of the brain
25:59 and lets the person watch for longer.
26:01 Now, the easiest way to do this speed
26:03 relatability is called cult hopping. And
26:04 I've talked about this before in a
26:05 couple other videos. Cole hopping is
26:07 intentionally using a celebrity or
26:09 brand. Like I mentioned, not forcing it
26:10 in where the script becomes more
26:12 confusing, but if you have a visual
26:13 describing the thing you're talking
26:15 about, use the celebrities face instead
26:18 of a rando's face and it will add that
26:20 relatability. A lot of Maxim's early
26:22 videos, the reason they crush, other
26:23 than like the great editing and
26:25 storytelling, was that he did interviews
26:27 with famous people. He was using those
26:29 interviews. And so when you saw the
26:31 famous person's face, ASAP Rocky, David
26:35 Gogggins, Steve Jobs, Jeff Bezos, Elon,
26:37 these famous interviews, you recognized
26:38 the face and immediately you're like, I
26:40 know who that is. And that that second
26:42 stun held you long enough to start
26:44 watching. The overall point of the hook
26:45 section is this. The people that really
26:47 grow the fastest, they have compressed
26:50 all the fluff and all the waste out of
26:52 the hook. They visually popped and
26:53 stunned the viewer and then they've
26:56 given two hits of dopamine, ideally with
26:57 some relatability in the first three
26:59 seconds. That helps get somebody to
27:01 watch the first video which kickstarts
27:02 the binge flywheel. All right, let's
27:04 move to step five. So far, we've covered
27:06 series, signature visual format, unique
27:07 edge, and hooks. Now, we're talking
27:09 about storytelling. And when I say
27:11 storytelling, I mean the way that you
27:14 sequence the points of your story in the
27:16 flow of the script or in the flow of the
27:18 video so the viewer can maximally
27:19 understand. Now, there's a lot of nuance
27:21 here. What I like to do is try to come
27:23 up with different types or buckets that
27:25 things fall into. So, I've identified
27:27 that there's 12 or 13 core storytelling
27:29 types that you see for short form video.
27:31 And those types are breakdown, case
27:35 study, problem solution, simple tip,
27:38 quick tutorial, full tutorial, listical,
27:41 ranking or rating, scenario, personal
27:43 update storytelling, day in the life
27:45 storytelling, or just general narrative
27:47 driven storytelling. Those are kind of
27:49 like the 12 buckets or archetypes of
27:51 different stories that you typically see
27:53 for short form video. Now, each of those
27:55 has kind of a rough script structure
27:57 that you can follow to execute. But the
28:00 key thing here is not to say there's one
28:01 that fits best for every niche. That's
28:03 not the answer. The key thing here is to
28:04 make sure you pick a storytelling
28:07 structure that best accentuates the
28:08 things you're great at. So, if you're
28:10 great at coming up with really creative,
28:12 like outside the box takes, then you
28:13 want to pick a storytelling structure
28:15 that gives you room to do that. Maybe
28:17 that's a scenario where you're like
28:19 pontificating on what you would do if
28:21 you were X or it's a breakdown where you
28:23 can kind of expand on your take at the
28:25 end. If you're super charismatic, but
28:26 you're not maybe great with visuals,
28:28 then you want to use something that's a
28:30 lot more low-fi that requires less
28:31 visuals. And that might be something
28:33 like a personal update or day in the
28:36 life, but like lowfi delivery. If your
28:37 information is more common, but you're
28:39 really really sick with editing and
28:40 visuals, then you want to pick a
28:41 storytelling style that can accentuate
28:43 the visual. So something like this
28:45 narrative-driven visual storytelling
28:47 might be the best arc. So the thing is
28:48 I've harped on in the past that you want
28:49 to make sure you pick the right
28:51 storytelling format that sequences your
28:53 points for maximum clarity. And that is
28:55 true, but also the best people that grow
28:57 zero to a million followers, they
28:59 accentuate their strengths and they hide
29:01 their weaknesses. Now, I will say in
29:04 this current era, end of 25, early 26,
29:05 the one storytelling framework that
29:07 seems to be working the best, that it's
29:09 the most popular for right now is this
29:11 narrative driven, visual, personal
29:13 storytelling archetype. And you can see
29:15 some of these examples here. Khloe Shu
29:17 does it. Carl Shakur has done it in the
29:20 past. This guy Kent went super viral for
29:21 doing it. It's not breakdowns. It's not
29:23 tutorials. It's this narrative style
29:24 where people are telling personal
29:26 stories, but then visualizing them
29:27 cinematically. If you want to grow as
29:29 fast as possible right now and you had
29:31 to pick one and you had like completely
29:33 even ability and even gifts across all
29:35 the buckets, this is the style that I
29:38 would try to hop on and ride. However,
29:39 it's very important to note you should
29:41 only execute a storytelling structure or
29:44 a visual format attempt if you have the
29:46 ability to make that video at a high
29:49 quality. If you can't edit or make great
29:50 visuals and you don't have an editor and
29:51 you don't have a way to close the gap,
29:54 don't try to make formats that require
29:56 amazing visuals. That's just a losing
29:58 proposition. Also, the meta for what
30:00 works best in storytelling changes all
30:02 the time every three to six months. So,
30:04 it was case studies before and before
30:06 that it was tips and before that it was
30:08 listicles. Now, it's this personal
30:10 storytelling. So, if you're trying to
30:12 chase the hot trend, this might not even
30:15 be the key meta in 6 months. So, really,
30:16 you want to pick the storytelling
30:17 structure and visual format that best
30:19 accentuates your ability that you
30:21 actually like making. That's the key.
30:23 And again, an easy way to take the
30:24 storytelling formats that your favorite
30:25 creators are doing and use them as
30:27 templates is in Sandcastles. We have a
30:29 feature called the vault. Anytime you
30:30 scroll through a video, you can click
30:33 and save the style to the vault. The
30:35 style will extract the full transcript
30:37 and basically create a preset template
30:39 of that story. Both the writing style
30:41 and the way the story is structured all
30:44 into one that lives in your vault so
30:45 that when you write scripts using sand
30:48 castles, you can oneclick apply that as
30:50 a layer on your scripts. Super helpful.
30:51 Obviously, you have to do the work to go
30:53 through and find the best examples that
30:54 work for you and your niche. But once
30:56 you find them, you have a one-click
30:58 style preset. All right, we've arrived
30:59 at step six, and this is posting
31:02 frequency, timing, and mindset. So, I'll
31:03 be super direct here. If you're trying
31:05 to go from 0 to 1 million followers in 6
31:07 months, that is 180 days. You're going
31:09 to want as many of those days to be
31:11 videos that get posted as possible. I
31:13 would post at least one video a day,
31:14 every single day, at the exact same time
31:16 for 7 days a week to give yourself the
31:18 best chance. Posting at the same time
31:19 has nothing to do with the algorithm.
31:20 It's more just to help keep you
31:21 accountable so you have a schedule that
31:23 you don't miss. Now, here's how I would
31:24 structure it. The first four to five
31:26 videos I would post would be great
31:28 attempts, but really just designed to
31:29 warm up the algorithm. I'd make sure
31:31 it's on target with my niche, so the
31:32 algorithm starts to understand what
31:35 types of videos my channel posts. Then,
31:37 after those first four to five warm-ups,
31:39 I would start with a batch of 10 on my
31:40 hero series. Whatever my best series
31:43 was, I would make 10 videos, one per
31:44 day, so you could iterate. Don't make
31:46 them in a batch before you actually look
31:48 and improve your skills. Make them one.
31:50 look at it. Two, look at it. Three, look
31:52 at it. And use that as a way to iterate.
31:54 So, I'd start with 10. I'd post all 10.
31:56 Then, I would try to figure out which of
31:58 those 10 drove the most followers for my
32:00 channel. And the way to do this on
32:01 Instagram, you can probably do it on Tik
32:02 Tok as well. Go to profile, go to
32:05 professional dashboard, go to content,
32:07 go to switch date filter. You can leave
32:08 it at 30 days when you have less than 30
32:10 posts, but after that, you can switch
32:12 it. And then go to sort by highest
32:14 follows. This will show you how many
32:16 followers each video drove. Here, we're
32:18 going from zero to a million followers.
32:19 So, if that's what you want, sort by
32:21 this metric and see which video did the
32:23 best. If you have one that outperformed
32:25 everything, study that intently and try
32:27 to take what you did on that one that
32:28 you did differently from the others and
32:30 apply that moving forward. If your
32:32 videos are not working off the bat,
32:34 chances are you are messing up one or
32:36 more of the other five things I
32:38 mentioned here. Either you don't have a
32:39 series, which means your idea filtering
32:41 is not good. You don't have a signature
32:42 visual format, so your visuals are not
32:44 popping off the feed. you don't have a
32:45 unique edge. So, what you're saying is
32:46 not interesting or you're not saying it
32:48 in an interesting way. Your hooks are
32:49 not dialed. So, they're not actually
32:52 hooking or your storytelling format is
32:54 not good. It's not clear to understand
32:55 what you're saying and it's not
32:57 compelling. One of those five, if not
32:58 all of those five, is the reason why
33:00 your videos are not working. I would do
33:02 this three times for 10 days each. So,
33:04 it's 30 days. After my first month, I
33:06 have three batches to look at. If after
33:07 30 days, none of them have broken out,
33:10 the reason why is probably one of two
33:11 things. the stuff you're saying is not
33:13 that interesting or the hooks are not
33:14 hooking. You can solve the visual format
33:15 a little bit later. As long as you have
33:17 an attempt at that, that would be good.
33:18 If you're just doing selfie shots,
33:20 obviously that's a problem. But
33:21 typically, it's going to be on the meat
33:22 of what you're saying, the substance or
33:24 the hook. Those are the reasons why it's
33:25 not working. Now, in order to get this
33:27 to work, 0 to million followers in 6
33:29 months, you need three things to happen.
33:31 One is what I call ignition via a super
33:32 share. I'm going to explain what that
33:34 means. Two is high bingeability. And
33:36 three is a very high comment rate of
33:38 ontarget comments. Let me explain each
33:39 one of those so you know what to look
33:41 for in the data. If you execute on all
33:42 five of these things and you're actually
33:44 dialed in and good, all you need to kick
33:47 off the flywheel from zero is one viral
33:49 breakout. I call this the igniter.
33:50 Typically, it's going to take five to 10
33:52 videos, regardless of how good you are,
33:54 to get that igniter to hit. World class
33:55 people, it'll still take four or five
33:57 videos. Once that igniter does hit,
33:59 you're going to rip past 5,000
34:00 followers, which will get you past the
34:02 minimum viable credibility line. Anyone
34:04 who's interested will follow. They won't
34:05 think you're too small. And then you're
34:07 going to scale compounding from there.
34:09 To help speed up that ignition process,
34:11 all you really need is one big account
34:13 to share your video on their stories.
34:15 Obviously, they can't have a BS account.
34:17 It has to be legit people. Or to reshare
34:19 on their feed. I call this a super
34:21 share. A share from a nobody is worth
34:22 one. A super share from a huge account
34:24 is worth a thousand. When you get a
34:26 super share, you get 20 to 50,000 new
34:28 eyes that see that video. You also get
34:30 the cosign from that person. That might
34:31 be all you need to go off to the races.
34:33 And this works because followers tend to
34:35 follow more followers. group thing
34:36 starts to kick in and people see the
34:38 cosign of oh if they followed I should
34:40 follow and then it's a runaway train. So
34:41 what this means that you need to get
34:43 from zero to 5k followers as soon as
34:45 possible below that line below 5K it
34:46 signals that you're a beginner account
34:48 and if somebody stumbled on it that the
34:50 value has not been validated. Once you
34:51 get past that line you're good. Often
34:53 times the way to get that igniter to
34:55 happen is through bingeability. And we
34:56 talked about this already. The goal is
34:59 to have one video lead to 10 in the same
35:00 session. The only way to have that
35:02 happen is to have 10 good ones on the
35:04 feed. Now, there's no way to measure
35:06 bingeability other than just looking at
35:08 if you see the same names come up in the
35:10 notifications on likes or in the
35:11 comments, but once you start seeing
35:13 this, you'll recognize something good is
35:14 about to happen. The other metric that's
35:17 a great signal is highinterest, high
35:18 intent comments. If you start to see a
35:19 lot of comments come in and they're not
35:21 trash, they're actually interested
35:22 viewers that are on target, that's a
35:25 good sign as well. So, in summary, this
35:26 really is the playbook. If you're trying
35:27 to go from zero to a million followers
35:29 on social media on Instagram, on
35:31 LinkedIn, on Tik Tok, this is the exact
35:33 thing I would do using short form video.
35:35 First, I'm coming up with a core
35:37 thematic series that works well to
35:40 target a painoint in my niche. And I'm
35:41 doing this because it gives me guard
35:44 rails on how to pick ideas that I can
35:45 link together to create that
35:47 bingeability. Second, I'm building a
35:49 signature visual format as early as I
35:51 can so that the visuals jump off the
35:52 page. The easiest way to do this with
35:54 the lowest lift is to take on the set.
35:55 If you're not hot and you don't have a
35:57 certain look that's working on its own,
35:59 build a set. If you got to go out in the
36:00 world and shoot a bunch of crazy shots
36:01 or do a bunch of crazy edits, it's hard
36:03 for beginners to do that. Anyone can
36:05 build a set that looks interesting or
36:06 use a green screen. So, that's the
36:08 easiest way to close the gap on that.
36:09 Three, I'm going to design my unique
36:11 edge positioning. And all that means is
36:13 I'm going to think what does the niche
36:15 have and what does the niche missing. Do
36:16 I know stuff in the niche that other
36:18 people don't know? If so, I'm hammering
36:20 that. If I don't know anything different
36:21 because the niche is crowded and
36:23 saturated, I'm just going to ask myself,
36:25 how could I present this information
36:26 differently? Could I use different
36:27 examples? Could I use different
36:28 delivery? Could I use different
36:30 metaphors? Could I borrow something from
36:32 another category that they're doing well
36:35 that my niche hasn't seen? Some unique
36:37 angle to own the positioning, own a
36:39 lane. You have to figure that out. All
36:41 three of those things I'm doing before I
36:42 make my first video. Now, the fourth
36:44 thing is the hook. Every single video I
36:45 make, starting, I'm going to make sure
36:46 the hook visuals are extremely dialed.
36:48 I'm going to watch the video in silence
36:49 and see the hook. If it doesn't hook me
36:51 relative to the feed, I'm going to redo
36:53 it. That has to be dialed. Two, the
36:55 speed to value has to be extremely high.
36:56 So, I'm going to cut all fluff in the
36:59 script. Three, if I can, I'm going to
37:01 use celebrities or relevant brands that
37:03 people know to increase the speed to
37:04 relatability. Can't always do that one
37:06 in a clean way. But speed to value and
37:08 hook visuals you for sure can optimize.
37:10 Five, I'm going to pick a storytelling
37:12 structure that matches with my visual
37:14 format that accentuates my abilities.
37:15 And all that means is if I'm good with
37:16 the visuals, I'm going to pick a
37:18 storytelling format where the visuals
37:19 will work. If I'm not good with the
37:20 visuals, I'm going to pick a
37:21 storytelling format where I can kind of
37:24 be myself via the spoken word or text.
37:25 I'm going to figure out what I'm good
37:27 at, figure out where my unique lane is
37:28 and try to pick a storytelling format
37:30 that best matches that. And then lastly,
37:32 I'm going to post daily and I'm going to
37:34 analyze in 10 video chunks. I'm going to
37:36 be militant about the data. The way you
37:37 go from zero to a million is by looking
37:39 at what was the one out of 10 that
37:41 performed better than everything else,
37:44 extracting the best pieces and using it
37:45 for your next 10. If you can do that,
37:47 the graph goes like this. If you don't
37:49 do that, the graph goes like this. And I
37:51 realize I did that opposite. You get the
37:54 point. The reality is 99.9% of people
37:55 will not achieve this zero to a million.
37:57 They just won't. And that's because A,
37:58 they're not going to put in the work
38:00 before to figure out the series, the
38:02 visual positioning, and kind of like the
38:05 unique edge. and B the harder part, they
38:06 just won't have the discipline to post
38:08 this many times in a row and look at the
38:10 data to iterate. That's just the
38:11 reality. But if you do have the
38:13 discipline to do those two things, this
38:14 would be the playbook to do it. Now, for
38:16 all the haters in my comments being
38:18 like, "Yo, bro, if this is the playbook,
38:20 why haven't you used the playbook to go
38:21 from zero to a million?" For all those
38:22 people in the comments, cuz I know
38:24 they'll be there. On my own channels, I
38:25 did not grow this fast. And that's
38:27 because all the things I just gave you
38:29 basically a university level course for
38:31 free. I had to learn month by [music]
38:34 month to acrue all that knowledge. So I
38:36 wasn't able cuz in the 6 months I was
38:37 trying to figure out why was my stuff
38:40 not working. If I started now I could
38:41 definitely go from 0 to a million in the
38:43 right niche. I don't really want to but
38:46 maybe I should just to prove that I can
38:47 do it. We'll stay tuned on that. All
38:48 right guys that is all I've got for this
38:50 video. As promised that was the playbook
38:51 to go from zero to a million. If you
38:53 don't have a huge niche, you probably
38:55 won't get to a million. But those those
38:57 mechanics will grow you way faster. Even
39:00 if you go from 15K to 200K in a small
39:01 niche where with a lucrative offer in
39:03 the back end, that will be insane. So,
39:05 those are universal principles that can
39:07 apply for faster growth for anyone. As
39:08 always, I'm trying to make videos that
39:10 are different in this space that really
39:12 break things down in a simple way. If
39:13 you like the way I talk about this and
39:14 you're a business owner, I recommend
39:16 joining Wavy World. It's completely
39:18 free. 38,000 other people, 65 other
39:21 trainings like this across YouTube and
39:23 short form, algorithms, ideas, editing,
39:24 like everything you need. It's all
39:26 broken down in this way. I got a link in
39:27 the description if you want to join
39:29 that. And if you don't, it's all good.
39:31 All right, we will see you guys on the
