0:02 [ __ ] it here's how I blew up this
0:06 faceless YouTube channel in three videos
0:08 um and if you don't know who I am uh my
0:10 name is Noah Morris I've been in a bunch
0:14 of uh well quite uh well viewed um
0:16 YouTube interviews you can look up my
0:18 name Noah Morris and you'll see uh my
0:20 backstory basically uh this is a smaller
0:22 channel of mine I have channels that are
0:24 uh much much larger than this but I
0:26 thought it would be interesting to go
0:29 over this channel just because um you
0:31 know I think it's quite an interesting
0:33 case study of how you can blow up or my
0:36 thought process behind blowing up uh
0:38 faceless YouTube channels and how I
0:40 looked at uh picking this Niche how I
0:43 looked uh at how I was going to package
0:46 the videos how I was going to choose um
0:49 how I was going to choose the titles um
0:52 how I collected the team um and
0:54 basically how much the videos cost so
0:57 most gurus go over very surface level
1:00 information um I'll try to go really in
1:03 depth uh show you exactly how I did uh
1:05 everything at each step and uh yeah I'd
1:08 recommend to give this video a short I
1:10 think you'll learn way more than any you
1:12 know faceless course you've maybe bought
1:14 or maybe those you know faceless AI
1:16 YouTube channels that have like a
1:17 floating character bouncing around the
1:20 screen um that which give out like very
1:22 basic information so yeah give this a
1:25 try and I'll I'll go step by step on how
1:29 I grew this channel from zero so at to
1:30 start off this is this channel when I
1:33 first started it out um it was just an
1:35 organic channel uh completely new it's
1:37 not a an age Channel or an age Prem
1:39 monetized Channel um and I'll show you
1:42 the First videos uh right here so the
1:46 first video we did um was why did and
1:48 this video is in the poppy playtime
1:51 Niche and I'll explain how I um why I
1:54 chose this Niche down the road and also
1:56 why I stopped uploading on the channel
1:58 um but this was the first video uh we
2:01 made um and it it had some decent
2:05 traction at the start so um for in the
2:08 first few days nothing much happened and
2:10 then on day number nine or so it started
2:12 blowing up uh as you can see it took
2:15 like two weeks for it to really gain
2:18 traction but really the video that did
2:21 it for us was um this video so when we
2:24 started doing this thumbnail style uh
2:26 with the black background and the uh
2:28 white and red text that's really where
2:31 the channel started to blow up uh as you
2:33 can see this video only took four days
2:36 or so or like three days to uh start
2:39 going uh insanely fast so um let me
2:42 before we get into you know uh the inps
2:44 on on what my thought process behind the
2:46 packaging let me really quickly just
2:50 show you how I derived this Niche so I
2:52 started doing Niche research and
2:55 basically um what I look for when I do
2:58 Niche research is very recently started
3:01 channels uh that are getting a lot of
3:04 views consistently with the same format
3:08 right um and when I did that so um I was
3:09 basically scrolling around on YouTube
3:13 using uh the NEX left extension filters
3:15 um and found this channel initially so
3:18 this was the channel um I based um I
3:21 based my Channel at the start now we
3:24 have a different thumbnail style um but
3:26 yeah this is the channel we basically
3:29 found and I saw this video blow up um
3:31 and and after that I got interested in
3:34 this KN so the the way I found this
3:36 initial channel so I'm Al always trying
3:40 to find Initial inspiration points um so
3:41 what I mean with initial inspiration
3:44 points is a uh one channel that I
3:46 usually find either on you know the next
3:49 left Niche Finder or my YouTube homepage
3:51 by just scrolling around in incognito
3:53 mode and and using the filter to um you
3:56 know sort on uh High View channels
3:58 versus uh low like High View channels
4:00 that have low subscrib
4:04 um I found this Channel and this is what
4:05 I would call a starting point channel so
4:08 a starting point channel is a a point a
4:10 channel that serves as a point of
4:13 inspiration or a point of uh or or a
4:16 lead basically to start looking more in
4:18 depth into a certain Niche or a certain
4:20 topic right and in this case this
4:22 channel brought me onto poppy playtime
4:24 so I found this channel I was like okay
4:25 let me start looking across the entire
4:28 poppy playtime Niche and see um how that
4:31 Niche is doing so initially I found this
4:34 video right here it it was already at I
4:37 think like 1.2 1.3 million views by the
4:41 point I found it um and and I saw them
4:43 over time I kept an eye on this channel
4:46 and I saw them uploading video after
4:48 video and it kept blowing up and uh and
4:49 and the videos just kept going viral
4:51 over and over again and the cool part
4:54 about these videos uh and the two things
4:57 that that really caught my attention uh
4:58 about for this Niche is that these
5:01 videos are pretty uh simple to produce I
5:04 mean it was just some gaml with some
5:06 pictures floating up on the screen um
5:08 and I was like okay there's quite a lot
5:11 of views here um the thumbnails aren't
5:14 too um too hard to do it's also quite
5:17 easy to to derive topics because when I
5:19 saw this channel initially what I what I
5:21 usually think when I see this channel is
5:23 like okay what was their process in
5:25 making the video so whenever you find an
5:26 interesting Niche or an interesting
5:28 channel so when I say interesting Niche
5:30 or interesting Channel I'm referring to
5:32 let's say channels on that have less
5:35 than 20 uh videos on there started in
5:38 the last three months um and um have
5:41 like at least in in these type of new is
5:43 like 250k views uh a video just because
5:47 the RPM is quite low um if I see those
5:49 type of channels my initial thought
5:51 process is okay how hard is it to
5:53 produce these type of videos and is it
5:56 worth the time uh and effort to produce
5:58 these type of videos right so um when I
6:00 looked at this I immediately started
6:03 scheming uh as into okay how do I also
6:05 create these videos for myself right uh
6:07 and and what I basically found out was
6:09 that they were basically uh they were
6:12 just going to uh the uh poopy playtime
6:14 subreddit and poopy playtime is a horror
6:16 video game they were going to the uh pu
6:19 playtime subreddit and the uh playtime
6:21 Discord server so Discord server are
6:22 Discord servers are super underrated
6:25 place to higher uh faces YouTube Channel
6:27 Talent as well as uh
6:30 finding uh topics for your next YouTube
6:31 videos cuz there's like a big community
6:34 on there that discuss theories as well
6:36 uh and they basically went to that um
6:45 you they were going to this Reddit um
6:47 and I'm not
6:49 sure uh if this is the right one but
6:51 they were going to this Reddit and they
6:53 were just taking uh the trending
6:54 theories from here and then they were
6:56 just turning them into you know simple
7:00 documentary that's essay uh videos so uh
7:02 after I sold this channel uh pop off um
7:04 I wanted confirmation so that's the next
7:06 step so I I understood okay this
7:07 Channel's doing well they're probably
7:09 earning a bit of money so I mean they
7:11 were getting a two2 $3 RPM that's what I
7:14 was expecting um and they were probably
7:15 earning a couple thousand dollars a
7:17 month and at that point I was like okay
7:18 they're earning a bit of money let me go
7:22 ahead and see if I can confirm that this
7:26 uh channel is not a um you know a u a
7:28 one hit one there because that happens
7:30 quite a lot so what I see people do
7:32 is for example they come across channels
7:36 like magnet media right or moon or these
7:38 really big faces channels or even
7:41 smaller ones um for example when Fern
7:43 start first started out or um there were
7:45 a couple other super high quality
7:47 channels um they blew up obviously
7:49 because the uh content quality is good
7:50 and people thought they could reproduce
7:53 that uh success but um the problem is
7:56 some channels just have an edge or
7:58 something that you can see on the
8:01 surface that makes them able to win and
8:03 that could be timing right that could be
8:05 quality that could be the personality or
8:08 or feeling behind the channel uh
8:09 sometimes especially when the uh when
8:11 you're in a niche where I didn't know
8:13 not anything about poppy playtime I I I
8:15 didn't even know what game it was I
8:17 didn't even know it existed by the time
8:20 I I found this Niche I just uh started
8:22 um watching the videos uh to learn more
8:23 about it so that's another very
8:25 important tip is whenever you find a
8:27 niche you don't know anything about you
8:29 first want to become a fan yourself um
8:31 that's what I did so I started watching
8:34 uh poppy playtime recap videos as in
8:35 like I I wanted to understand the lore
8:39 and I I watched all the videos about um
8:42 them playing through the entire game and
8:43 and talking about the lore and and the
8:47 story of the game and uh once I did that
8:49 I kind of understood the niche um but a
8:51 lot of people will think oh this video
8:52 or this channel is getting a lot of
8:55 views without understanding the
8:57 intention behind why an audience is
8:59 watching the actual video and they will
9:00 just jump in the niche and then the
9:01 channel will fail and they were like but
9:03 I just made the same video why is my
9:05 channel not not taking off but most
9:08 likely because you don't understand the
9:10 subject deep enough or on a deep enough
9:14 level you missed something um or you
9:16 missed something that triggers the
9:18 audience uh to be interested right and
9:21 it also uh doesn't enable you to make uh
9:23 interesting titles that resonate with
9:26 the audience if you jump into niches um
9:29 you must make sure beforehand you
9:32 completely understand the motivation or
9:34 or the where the interest of the
9:36 audience come uh comes from because so
9:39 many times I see people make you know uh
9:42 faces videos about things they have no
9:44 um or they have no knowledge of and
9:47 obviously you can study things um it's
9:48 not like you can like I mean I had no
9:51 knowledge of uh uh poppy playtime before
9:53 this you can study things but do not
9:55 jump into nich if you don't deeply
9:58 understand why an audience is interested
10:02 in a given subject right um anyway once
10:04 I understood a few things so I saw these
10:07 videos going viral uh consistently with
10:09 the same format I knew how the videos
10:13 were getting produced and um I also
10:15 understand the I the lore behind you
10:18 know this entire game I started um
10:20 verifying if there were multiple
10:24 channels um um doing something similar
10:26 to to this poy Theory channel uh and
10:29 succeeding right that's what I what what
10:31 I was was going to um look into so
10:34 that's what I did so you know I I I
10:38 grabbed my next F extension or um I
10:40 start just started researching and
10:42 basically I started looking for more
10:45 channels doing kind of the same thing
10:48 and I'm not sure ex what other channels
10:50 I found because it it has been a couple
10:52 months but I did saw other kind of like
10:55 news related channels similar to this um
10:58 doing pretty well um not sure how old
11:02 this channel but I saw a bunch of um
11:03 adjacent niches so that's another really
11:07 big signal um for example you have this
11:10 channel called I think it's called f
11:12 Theory or 5 Nights Freddy
11:33 yeah this this channel so I saw this
11:37 channel as well um start out with a kind
11:39 of similar style to the poopy playtime
11:44 Channel and um a cool thing about um
11:46 about this strategy that I'm about to
11:49 explain is basically what you're able to
11:52 do when you start a channel uh and in a
11:54 niche that that doesn't have much uh
11:57 competition is that it's kind of hard to
11:59 confirm or to know if that form format
12:01 is just the oneoff kind of thing that
12:04 worked or if that it's a thing that's
12:06 repeatable or that multiple competitors
12:08 have been able to repeat that type of
12:10 success um and when I first started out
12:12 in the poy playtime Niche um there
12:15 weren't many uh competitors so it was
12:18 kind of hard to confirm if you know um
12:20 this format consistently worked so I
12:24 started looking in adjacent Nicha so 59
12:26 Freddy uh is also a horror game with a
12:29 lot of lore so I started looking into
12:31 Five Nights at Freddy as uh as well and
12:33 I could find multiple channels uh doing
12:36 these Theory videos um that were doing
12:39 super super well so uh once I found this
12:41 Channel and there were a couple others
12:44 um doing you know poppy Theory videos
12:47 that just recently started so again like
12:49 we're talking maybe two three months ago
12:51 or like maybe a month even um and
12:53 getting hundreds of thousands of views
12:54 so especially in these type of like
12:57 gaming low RPM niches You Really Want
12:59 Crazy volume on your videos are very
13:03 consistent views uh as a minimum uh when
13:06 I when I saw that um I was like okay we
13:08 can go ahead and and execute uh within
13:12 this Niche and yeah that's what I did so
13:14 um after I understood all those things
13:16 so again just to
13:19 recap I um I found the initial
13:21 inspiration Channel I started studying
13:24 how they made the videos I understood
13:28 this the the topic deeply um I also um
13:30 um I also found competitors that were
13:33 doing the same format also working for
13:35 them um that's when I I pulled the
13:37 trigger and I said okay let's go for uh
13:39 let's go and try out a channel in this
13:41 Niche uh because again this the entire
13:43 faceless YouTube business model is about
13:46 limiting your downside as much as POS
13:47 possible the cool part about faces
13:49 YouTube is that you know it's it's very
13:51 uh cash flow there's a lot of cash flow
13:54 that you can generate uh but you want
13:55 always limit your downside you just
13:57 don't want to randomly jump into niches
14:00 without uh some kind of method behind it
14:02 uh that a method that you can improve
14:05 over time uh CU if you have a method to
14:08 or like a checklist maybe uh for when
14:11 you want to jump into niches that really
14:12 helps with being more consistent in
14:14 choosing winners uh and that really
14:16 helps me stay consistently super
14:18 profitable as well as keep my profit
14:20 margins on fa's YouTube channel super
14:22 high so for the People by the way who
14:23 don't know who are just watching this
14:26 video um I I run like 20 other channels
14:29 um they're doing like I think last year
14:33 we did close to 1.1 million in Revenue
14:36 uh it was kind of a slow year admittedly
14:38 um I I was planning to do more but I was
14:40 kind of traveling around the world uh
14:41 the whole year so I didn't have much
14:43 time to focus on channels but yeah
14:46 anyway um this is just one of those uh
14:48 you know YouTube channels that I started
14:51 um so anyway we decided to start um
14:54 working on the channel now how did we
14:56 hire the team for this channel right um
14:59 that's a good question so the way we
15:04 hired the team was um using Discord so I
15:08 knew it was going to be tricky to find a
15:12 writer that deeply understood this uh
15:14 this community so it it was kind of
15:15 tough to find a writer so the way we
15:17 found a writer was actually just through
15:20 Discord so we went to the poy playtime
15:23 Discord server and we went to um I
15:26 believe a gaming Discord server uh it
15:30 was and we um were looking for people
15:32 who were doing like either playing doing
15:34 role play uh like there's these roleplay
15:37 gaming Discord servers uh these guys
15:40 write sometimes entire screen plays um I
15:43 mean if you look up like screenplay
15:45 Discord server like gaming roleplay
15:47 Discord servers sometimes you can find
15:49 these communities where they're writing
15:51 like scripts or like screenplay on
15:54 certain things um and that's where we
15:58 got the initial writer from um as well
16:00 as that we we started writing the
16:03 scripts on our uh on our own at the
16:06 start as well um just to see okay where
16:09 can we get the um where where do we get
16:12 the the content or the uh Source
16:14 material from so we were kind of just
16:15 discovering okay what what were good
16:20 sources to kind of find good theories um
16:23 and and what can we link then to Future
16:26 writers so they can also reproduce our
16:28 script so usually when you start out a
16:30 channel um especially if you're a
16:32 beginner and you have a lot of time on
16:33 your hands for me it's a little bit more
16:34 difficult because I run so many
16:37 companies um but if especially if you're
16:39 a beginner try to write the first couple
16:42 scripts by yourself um and list all the
16:44 sources that you used so when you hire a
16:46 writer in the future you can just send
16:48 them those sources uh and it's way
16:50 easier for them to write a good script
16:52 right so um yeah so we started writing
16:53 our own script and then eventually we
16:56 found someone through a Discord
16:58 server um and again another great place
17:01 to higher is uh homework Discord servers
17:03 uh you have a lot of like essay or like
17:05 uh what's it called um people who do
17:08 like uh who write like like essays for
17:10 school U those are usually good and
17:12 cheap script writers as well uh and
17:14 obviously you have upw work or Fiverr
17:16 but especially when you're doing a niche
17:17 that requires kind of some Insider
17:20 knowledge you you want to hire as much
17:24 as possible from um existing communities
17:27 um right so um if you want to hire from
17:30 communities um like Discord communities
17:32 uh or people who already have a lot of
17:34 knowledge behind the subject that really
17:35 makes things much easier because it's
17:37 easier to just teach them how to good
17:38 write a good YouTube script and to teach
17:41 them to be interested in the subject you
17:43 have a YouTube channel about right so um
17:48 yeah we we uh hired our uh writer from
17:51 um the that that Discord server and from
17:53 there um we started producing so I was
17:57 sending over um I was sending over and I
17:59 have to see if I can pull up
18:03 um pull up some of
18:06 the examples
18:08 here we
18:12 were finding um documentary video
18:15 editors so we're we were going into um
18:17 video editing Discord server I think
18:20 editors or or Freelancers Paradise is
18:24 the one where we found let me
18:27 see this is the one there you go this is
18:29 the Discord server where we hire the
18:30 video editor from so basically if you go
18:32 into this video editor Discord
18:35 server um you can find just look up
18:37 video editor Discord server on on Google
18:41 we went to this Discord server and we um
18:43 went to there's like a a tab where you
18:45 can do paid request and that's where we
18:47 found a documentary um editor from and
18:49 that's where kind of the uh and the
18:51 quality was really good and we paid like
18:54 uh I think like 40 50 bucks a video for
18:55 the edits and then for the script it was
18:59 like 20 uh $20 so so far the to the cost
19:02 per video was like 60 bucks um and then
19:05 the voiceover artist was I believe
19:08 $122 um we just I already had an
19:10 existing voiceover artist in my team so
19:13 we just used um that voiceover and then
19:15 through the uh thumbnail designer this
19:17 is an interesting story by the way for
19:19 the thumbnail designer uh we just went
19:21 on to Twitter and on Twitter you'll have
19:24 a lot of people uh designing uh like
19:26 gaming thumbnails uh and that's where we
19:29 got the thumbnail designer from uh uh in
19:31 this Niche uh the initial thumbnail this
19:35 one I did myself so I this thumbnail um
19:38 and this was the thumbnail I think yeah
19:39 this was the thumbnail we let the
19:43 thumbnail designer uh do so if you look
19:45 at this thumbnail uh this thumbnail or
19:47 the composition of this thumbnail was
19:51 inspired by um Mr BEAST's uh confin or
19:53 like a what's it called the solitary
19:56 confinement room thumbnail uh yeah
19:58 that's where the composition kind of
20:01 comes from so yeah for the ideation we
20:04 just took the trend most trending um
20:06 topics from the the Reddit Channel and
20:09 then we just turned them into um YouTube
20:12 videos and and you can watch the Youtube
20:15 videos in your own time and after a
20:17 while we decided like it's kind of a
20:19 pain as you can see because we were kind
20:21 of experimenting at the start with this
20:22 thumbnail so we did this style this
20:24 style and then we did the black white
20:26 style uh and then we just continued on
20:29 this was like the fern investiga
20:32 thumbnail we did uh we did another split
20:36 thumbnail test again and we kind of kept
20:38 experimenting um and and we kind of got
20:40 inconsistent results with the views
20:42 which was kind of frustrating to us so
20:44 then from there on out eventually we
20:46 decided all right we see consistently
20:49 that this um these type of thumbnails so
20:52 the black and uh uh the black white and
20:55 red um text thumbnails do the best
20:57 consistently so we basically removed all
20:59 the creativity from the thumb thumnails
21:01 and we just stick to this format so just
21:03 the text and then a character on the
21:05 side doing an interesting composition
21:08 and and yeah that's basically how we uh
21:12 go to our distinct uh style that you see
21:15 um here right so um yeah that's
21:20 basically from A to Z how we uh ran this
21:23 channel so I mean if you're interested
21:25 the RPM is like two bucks and that's
21:26 also the reason why we stopped uploading
21:30 I mean um I channels doing 20 30 40
21:33 Grand a month and you know running a
21:35 channel that's maybe like 3 four grand a
21:38 month is just not worth it uh or or
21:41 worth your focus so yeah that's the
21:43 story behind this channel if it was
21:46 valuable you can follow me on X I post a
21:49 lot of advice uh there or if you want to
21:51 you know check out the nexl extension it
21:53 has a lot of really cool features like
21:57 being able to uh see views or or RPMs or
21:59 that's that kind of stuff even audiences
22:00 and ancient gender of a channel that's
22:03 pretty cool so uh yeah that's all and
