This content is a grand revision session for an upcoming exam, focusing on key topics, case studies, and exam techniques. The presenter aims to consolidate important concepts and models to help students prepare effectively in the final days before their exam.
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hi good evening everybody and a big
welcome to all of you in our
grand revision
session today this is hassan busan and
and
today is a big day
it is just two three days left for the
exam and today we will try to just
wrap up just revise
the important topics and
do some extra things so
so [Music]
[Music]
there are three broad things we will be
covering today
okay the first one will be
uh we will try and talk about the top
25 important topics i will quickly or we
will quickly revise the topics
it's very important right that you are
familiar with the topic okay
after that we will go through all the
case studies we have done
during the last
three weeks
and we will try to memorize or recall
what were the main points for each and
every question
and in the last leg of tonight um we
will like talk about exam techniques
technical articles
and i will take a lot of questions okay
right so uh let me just second there's
our salon i don't know it will i don't
we will start with this one okay our top
uh quick revision handout ultra
summarized notes i hope everybody has it
please can you all open up a microsoft
word document on your machines
open up a blank word document because
today i will you will be typing on your
word document right
all right so
that's a brief introduction more most of
you are aware of me by now
this is a list of important models so
there are 10 important models which you
must be familiar with
with okay
okay
and we will just touch upon each of them
one by one
microsoft word document should be ready
all of you
if you really want to make the most of
today's session then you must
be ready with your microsoft word
all right
so the first topic is external
environment okay
and there are two types of external
environment one is called country
environment and the other one is called
industry environment
the country environment has many names
it is also called
macro environment it is also called the
general environment and the model which
we use is pestel
the industry environment is also has
many names it is known as micro
environment it is also known as industry
environment or marketplace environment
it is also known as competitive
environment and the model we use is
quota 5.
so i have a question
if the question says
analyze the general environment
someone said both
very bad
if i repeat the question if the question
says analyze the analyze the general environment
environment
then you can't have both right it is simply
simply
general environment is another name for
country environment and you will use pastel
pastel
these guys do not make these silly
mistakes on the last day okay
if the question says analyze the
external environment then which models
both yes both is correct
if it says analyze the external
environment external environment
includes both pastel and porter
but if it says analyze general
environment then we will just use pestle
if it says analyze industry environment
or competitive environment we will just
use sporter 5 but if it says external
environment we will use both models
as much as possible it also depends how
much information is provided
am i clear guys this is the first
fundamental where the examiner plays
with you
you have to be very clear the moment you
show a weakness here you will lose marks now
now
pastel please type on your word document
what does pastel stand for time starts now
now
please type on your word document what
let's try to [Music]
[Music] okay
okay
here please type on your word document
very good
so pastel is political economy social
technological ecological and legal
so political
it talks about government
government
government policies government subsidies
government approval or license political
situation of the country even taxes
anything to do with government comes
under political
economy it talks about economy economic
growth economic downturn recession in in inflation
inflation
all those things who are also part of economy
economy
social will talk about prosperous
developed nation standard of living population
population
unemployment all these are social
aspects technology will talk about machineries
machineries
skilled workers i.t
internet roads and infrastructure all
this are club under technological
ecological we'll talk about earth right
so co2 emission carbons recycling
pollution all those things
and legal will talk about all the laws
and regulations so words like laws
regulations legislations
this one is very important patent
trademark copyrights they are all part
okay
now the very important thing is that you
need to mention favorable or unfavorable
very clearly in your answer
whether the
factor is favorable for our business
or unfavorable for our business
and the impact
why do you say it's favorable or why do
you say it's unfavorable you have to
give some logic some justification
that's the impact and the third thing is
overlapping points so in pastel
one point can fit into multiple places like
like
it can fit into political as well as it
can fit into legal
so there is a overlapping margin so it's
allowed so just your argument or impact
might be different
please are salaam i don't want you to
ask questions such basic questions
because you have joined very late right
so those of you who has just joined in
last week
this this is not a detailed session okay
you have access to the recordings you
can go through it but i don't want you
to ask
so basic questions that i have to stop
everything and go into the details this
is not a detailed session so those of
you who have joined very late it is not
a session for you you just listen and
quota five forces as we know is a model
we use for industry or micro environment
please can you write the five factors
type on your word document the five
factors which are used
anu what are you doing
please type the five factors
done very good what are the quarter five
forces all of you have typed on your word
word [Music]
right so the first one is power of
custom bargaining power of
customer bargaining power of supplier
threat of new entrants threat of competition
competition
and threat of substitute product
bargaining power of customer we have to
assess whether uh
uh
the customer bargaining power is high
or low
okay we have to assess
how can you assess there are certain factors
factors
like you can look at the size of the customer
customer
you can look at any if you have any
brand or uniqueness in our product
is the customer willing to pay any
premium these are the things based on
which you can decide who has the upper
hand whether the customer has upper hand
or you have upper hand for example you
versus acca
you are access customers right they earn
revenue from you
right obviously right so
from their point of view customer
bargaining power is high or low
from acc's point of view the customer
bargaining power of their customers or
student is high or low low right
very good
similarly power of supplier in this we
look at the bargaining power of our
suppliers now so who are suppliers
suppliers are people
from whom we buy
raw materials
obviously we want the bargaining power
of supplier to be high or low
what do you think as a company we want
the bargaining power of our suppliers to
be high or low no yes
yes
i want my power to behind his power to
be low so that i can screw him
i can negotiate i can get discounts i
can get credit if i have strong
bargaining power
very good
again size of supplier
are we willing to pay any premium
are there other suppliers in the markets
all these factors will help you decide
threat of new entrants we basically look
for barriers to
entry okay
are there any barriers if there are any
various if the barrier is high
then threat is low that is opposite relationship
relationship
if any strong barrier is present
then the threat of new entrant is
obviously low right
what are the examples of various example
of barriers
most commonly used in your exam is patents
patents
government approvals or government
licenses franchise
all these are very good examples of
barriers and if any of these is present
in your scenario then the threat of new
threat of competition obviously all case
study will will provide you information
about the level of competition
so far i have always seen that in your
exams the level of competition is always intense
intense
or high so the keywords is competition
market share
all these you know are factors through
which you can assess whether the
competition is high or low and then
there is threat of substitute products
you will look for words like substitute
and alternatives based on that you need
to assess whether the threat of
substitute is high or low
the main thing is for each factor you
have to mention whether it is high or
low and then you have to give your logic your
your
justification why you are saying it's
high or low okay
okay
okay in your exams
supposing information is only available
for three factors
or four factors out of five it is also
possible right that
you may not find the information about
all the factors sometime it happens that
one of the factors like alt
substitute product nothing is mentioned
or nothing is mentioned
about the supplier
it's okay then you just talk about the
three factors which is available and
leave the rest okay
guys are we very clear on pastel and
are you guys very clear on pastel
there are six factors in pastel pastel
is used for wider country environment or
general environment and there are five
factors in proto5 quarter five is used for
for
industry environment
uh yes libra what are you saying
today uh you think you are not in the right
right
impact justifications everything is
there okay all right [Music]
[Music]
the last thing is something called
strategic position analysis
whenever the question says analyze the strategic
strategic
position of abc company
then always you have to cover these
three things
a strategic position includes three
things remember
strategic position includes three things [Music]
[Music]
you may need to talk about the country
environment obviously which model pastel
model you will need to talk about the
micro industry environment which model
proto5 model and then in addition to
these two
you will also need to talk about
internal environment or internal factors
which we know what are the internal
factors human resource financial
resource i.t and brand so these three
components one two and three together
they are known as
strategic position
obviously it is a very lengthy question
because you have to do a pastel you have
to do a port of five and then you have
to do internal factors so at least at
least a question with which asks you about
about
analyzing the strategic position will at
least be 15 or 18 marks should be otherwise
otherwise
you know
eight marks 10 marks
then you are misunderstanding the
requirement it's something else it
cannot be less than 15 marks because
there are two or three bottles right any
water diamond no please please stay away
from did i mention porter diamond anywhere
anywhere
it's not even on my list okay
i think these are the new guys who are
just joined today or they have never
joined and just
they just today was the grand revisions
and they just thought of attending a
class today and now they you are asking
these questions which have already
always been
you know clarified so long
yes ismail this is so annoying
i think i made a mistake by inviting
if you are a new joiner or you have not
attended classes
please this is a revision session do not
share your thoughts here you're
confusing everybody okay
just be a silent audience
guys clear okay so pastel porter and
strategic position these are the three topics
if the question says analyze the comp advantage
advantage
we did that yesterday brazula
it's internal yeah competitive advantage
is internal okay
okay good
good
now the next topic is sfa framework
what does sfa stands for
uh suitability feasibility and acceptability
acceptability
the first thing you need to understand is
is
when do we use this model
even in the exam you will use this model
when we plan to
acquire another country so this is the
key word acquisition or acquire
whenever in your exam a question comes
about acquisition that the company is
thinking of acquiring some other company
then only you will apply
if the question does not talk about
acquisition stay away from sfa from exam
and of course the mark should also be uh
uh um
um
at least 15 marks for sfa right it's a
very lengthy model if it's anything less
than 15 marks it's something wrong mobile
okay so
suitability talks about external factors
there are three paragraphs under
suitability you will talk about home
country you will talk about target
country and then you will talk about target
target
company both of these
all these three are external thing home
countries an external environment target country
country
is external and the target company which
we are planning to acquire is external right
right
feasibility talks about internal factors
and there are three paragraphs again the
first you will talk about human resource
and expertise
that whether do we have acquisition
experience from the past
do we have experience of managing the
businesses do we have experience of
working in overseas countries if applicable
applicable
all these aspects is human resource
financial resource
do we have funds to acquire the company
you look at the gearing ratios
and the third paragraph is technology and
and brand
brand
under acceptability
you look at the financials of the target company
company
okay of the target company so there are
again three paragraphs will the
shareholders shareholders acceptance
cultural differences
and the financial projections of the
target country
is that
clear so sfa
sfa
has suitability feasibility
acceptability and within these three
there are three paragraphs each
please on your word document can you
please type sfa
sfa
then you type suitability what are the
three things feasibility what are the
three things
acceptability what are the three things
please type i'm waiting
yes ananya
sir i have a question in acceptable
inaccessibility can you please explain
you know like if it is an uh
family-owned business can you please
type first
[Music]
yeah once you're done please type done
there will be nine headings three broad
three main headings and within the three
main headings there will be three sub
headings so total
or salon please okay
you cannot beat her
okay done all right so ananya asked how
if it's a listed company how we will do
the shareholder
acceptance so if it's a family company
family owned or a private company
so it is automatically acceptable
because the board of directors
are the family members right so if the
board of directors are proposing the
acquisition deal automatically
they will approve as shareholders as
well because they are one and the same persons
persons
okay in a family business or a private
company the owners and the directors are
almost same but if it's a listed company
in a listed company the shareholders
will be different
and the board of directors will be different
different
then the shareholders will accept if it
has a positive or npv or a reasonable
npv so you will be given financial
projections if there is a positive npv uh
uh
then why not then you will say that it
will it's possible that the shareholders
will approve because
the proposal has a positive npv of three
million dollars or xyz okay
okay is the conclusion required
many students they ask that after our
answer of sfa do we need to conclude
my simple answer is avoid conclusions if
the question does not specifically ask
for conclusions okay
do not offer be generous do not be
generous do not offer your conclusion
unnecessarily unless the question says [Music]
what will be the difference in pera one
and para three like uh
while reviewing the financial
projections uh maybe
i am feeling that uh it will be almost
same paraman and para p material is it
there is a big difference there between
para one and para three para three is
all about projections you will be
challenging the projections right
remember we've done many questions
like five five factors we have to check
that will be included here there are
three yes okay
okay
and then
whether the shareholders will accept or
not what will be your assessment
like whether this project is beneficial
or not for the sure uh
will they approve or not
okay okay that's it it's a subjective
para and whereas para three is all calculations
calculations okay
all right now sometimes your sfa may get
if you feel that you don't want to use
sfa model
it's okay
it is not compulsory to use any model in
spl anyways you know this by now so if
you don't want to use sfa then you can
use a general approach to
analyze whether we should acquire the
company or not but give some broad
headings you can give first heading
could be external factors internal
factors and financials these are the
three broad headings under which you can
cover your answer
without using sfa
you can talk about external factors
if you can talk about internal factors
and the third heading would be financials
financials okay
okay
and i've also mentioned here that you
know if you feel that there's a problem
you're struggling with sfa please watch
these webinars
for practice okay
what's the crew yeah it's a it's a crow
okay now next topic is sword sword
sword
most of us know swat right short stands
for strength weakness opportunity and
threat strengths and weaknesses are
internal opportunities and threats are external
guys can you please stop chatting with
can you focus on the main thing rather
now swat
after swot there is something called
toes metrics so toes matrix is a outcome or
or
it's attached with swap
what is a toes matrix
it is a 4 box on the x-axis you will
weakness
opportunities and threats okay
this box is s o like s from here
and y o from here okay
okay
so means
use your strength to grab opportunities
wo means
remove your weakness to avail
opportunities st means
use your strengths to avoid threats
and wt means remove your weakness to
avoid threats okay
squat and toes have not been tested
maybe sword months but toes has never
come but i just thought i will share
toes because it is a model attached with sword
yes usman you're right so uh
those has not been tested so in the exam if
if
they ask you to analyze a swot and
suggest options then you may use toes
otherwise no need to use models as well
based on swat you can suggest some strategies
okay yeah okay
okay
corporate parenting is another topic
which has never been tested so far so i
will just give you a very quick overview
so that
if it comes which is very unlikely that
at least you know what to do so
corporate parenting means it talks about
a group of companies like there's a head office
office
and then it has got so many subsidiaries okay
okay
so i know for fact in india there's tata group
group
it's a group with so many businesses
under that group so you will see in real
life multinationals are like that
in real life you will see that uh you know
know yes
yes uh
uh
there are groups which have so many
businesses under them they own stakes in
so many businesses so
corporate parenting is
no oh my after two hours
you can you can go for a break uh
uh
corporate parenting is that there's a group
group
a parent or a head office and it has got
many childs and
and
do you guys think that the head office
they will be monitoring the performance
obviously
right that's the job of the head office
that's the job of the parent that all
the investments he has made in its
subsidiaries they will definitely be
monitoring the performance
which subsidiary is performing
extremely good which one is just average
which one is really bad should we divest
should we invest more should we just let
it continue
all these is based on analysis
so in an exam a possible question can be
that analyze the performance
of your subsidiaries okay
okay
so for
for example a three data about three
subsidiaries or four subsidiaries might
be given to you and you will be asked to
analyze the relative performance of the subsidiaries
subsidiaries so
so
whenever you get question like a group
accounts or
there's a head office and they want to
analyze the performance of their sub
here the five things you can analyze
for each subsidiary you can look at the
five things
industry growth
that whatever industry the sub is in sub
means subsidiary
is that industry in growth phase
or is that industry mature
or is that industry in decline phase
that's the first thing then you look at
the market share percentage of your sub
so market share is basically
the revenue of your the turnover of your sub
sub
by the industry turnover so it tells us
how much
uh share our subsidiary has
we look at the market share
trend whether the markets our market
share is increasing or maintained
or declining okay
okay
we look at the profit margins of our sub
whether the profit margin like gp margin
increasing or declining
then you then you can also do a bcg
assessment which is like um
um
it's a small model in which
you decide whether it's a star company
or a cash cow or a dog or a question mark
mark
all right and
and
what is this so you can watch
this webinar for more details it's all
right and then you can lastly talk about
strength and weaknesses
of the sub
so just remember these five things
and for more details you can watch this
but i would not suggest that you spend
time on non-important topics in the last
three days so you can just avo you know
choose to ignore yes and then yeah
so can you please explain the market
share point again
can you please watch this video because
i don't want to spend time on
non-important topics
now there is a possible model called and soft
soft
you must just know about these
terminologies no need for models so
every company wants to grow right
every company wants to
grow they want to increase their revenue
so there are four ways of increasing
revenue it's a growth model you see and soft
soft uh
uh
growth model [Music]
[Music]
there are four ways to go you know
either you grow through your existing
business like existing products
existing markets you just improve the
quality of the product you improve the
marketing of your products you improve the
after sales services of your product
just the usual things to
increase your market share that's called penetration
penetration
another way to increase is
called product development if you want
to increase revenue you can develop
or add
new products to your portfolio
so if i'm just teaching sbl
i will start teaching a
a
triple a
that's another product so that's a
product development
obviously my total income will increase
the other option is
market development that if i'm just
selling in pakistan or just i'm selling
in india you add more markets so if you
are just selling in mumbai
start having a branch in delhi
if you are already in north india you
can start selling in south india
open up branches in south india if you
are across all india then try to move
into other parts of the world
geographical expansions
and diversification is
comp you you know add new businesses
like completely different product
completely different markets
so all these are ways through which
companies they want more and more they
can increase their revenue so there are
four options penetration
product development market development
and diversification
you must just know what these words mean
and i'm sure you are able to guess what
okay again this has not been tested so far
far
hormones process strategy metrics also
not been tested so far in the last two
two and a half years
um i would want to skip that because i
really don't expect a question on this
one you can if you want you can watch this
this webinar
webinar
although i would not suggest that you
afiza you are right
but i don't want to complicate things
mandelo stakeholder this one was
important this has been tested in your
exam and i think when when did we do a
question on stakeholder which question
was that can anybody remind me
i think we recently oh yesterday we did
oh yeah yesterday we did a question on
this nccp right
stakeholders metrics
that you know organizations they can divide
divide
their stakeholders into four groups okay
okay
key players [Music]
player
sorry guys key player
keep satisfied
keep informed and minimum effort these
please type
what are the most common example under
key players who normally comes under key
player please give the heading key
player and give two examples time starts now
got it now please type and who comes
under keep satisfied
okay who comes under this box keep informed
informed
who comes here
nobody actually uh
you can say minority shareholders [Music]
[Music] whatever
whatever [Music]
[Music]
trade union can go either and keep
informed or keep satisfied generally it
very good generally
i would prefer most
most stakeholders falls under this box
keep informed
very few in key players
very few and keep satisfied majority
stakeholders are keep informed and some
of the very very smaller ones
non-important ones
uh goes under
minimum effort like in yesterday's case
the board of trustees
was key players right um
um
and customers beneficiaries or keep
informed was beneficiaries employees volunteers
volunteers
and community okay
nice so you see now
when we do a question uh
uh
it suddenly becomes easy right
pressure groups daniel again it's
subjective pressure group generally is
minimum effort
because you know we don't give a
otherwise keep informed is also good
just be very
very careful about these two
just be very careful about these two
here the
only few very few stakeholders qualifies
to be classified here majority is here
suppliers keep informed yeah
as i told you majority will be here
people type on the word document
okay because i i want you to use that document
[Music]
culture
the culture has been tested once
or twice
okay a very complicated topic
institutional investors if they are
major investors then keep satisfied or
key players if they are major investors
visa chances of culture yes the chances
are there
i cannot rule it out like other models
right culture but it's very simple
guys can you please now stop chatting
distracted culture
what is the meaning of culture culture
means the
the working the existing environment of
the organization
it is also known as
organizational culture please guys can
you stop messaging chatting for a few
minutes while i'm doing this topic
why don't you guys understand plain and
culture means the organizational culture
what is the environment
environment
and culture varies from organization to organization
organization
if you
if you have got a chance to work in
several companies you will know what i
mean that all companies have its own
vibe own working environment own
norms right so culture means the norms
the value the routine that's the way
things are done here all those things
okay do you think a customer can also feel
feel
the organizational culture
what do you think [Music]
[Music]
can customers also feel like employees
will definitely feel the culture
because we are working there but i'm
sure customers
can also feel what kind of company it is
what kind of environment it is for
example if you
go if you go to a government bank if you
enter into a
government bank you will definitely feel
nobody gives a about you there's no
concept of customer
service customer satisfaction
laid back
but if you go into a private bank or a
very renowned bank and you will
certainly feel that the environment is
very good the staff is very good they
are talking to you nicely they are
trying to help you
definitely so culture is something which
is intangible yeah
yeah intangible
intangible but
but
you can actually
feel it if employees can feel it then
customers can feel it
so it's a very important part of any organization
organization [Music]
[Music] now
now
why does the culture vary from
organization to organization
that's the main question why isn't it
constant throughout
so there are certain factors of consciousness
consciousness yes
yes
main factor is the leader
so it's called power structure in the
power structure we
we
study the leader of the organization so
the culture always comes
from the leader whatever
whatever
his views whatever his beliefs whatever
his values
that will come down that will trickle down
down
across the organization right
so if you want to study the culture of
any organization
the first thing is we look at the leader
now uh
family owned organization
organization
the board so when we say about leader uh in
in
a company
it is actually the board because board
is the top management right the ceo the
chairman the directors so collectively
they are the joint leadership of the organization
organization
so in a private company if it's a family owned
owned
maybe one or two persons will be very
dominating but in a listed company
it is the vote the overall the values of
the board which then
trickles down
okay so power structure talks about the leader
organizational structure talks about the
the hierarchy the organizational chart
the structure of the board how many
executive directors how many
non-executive directors are there both
committees all these are part of the
structure right
is it a
one-man show is there chairman and ceo
same person or not all these are things
relating to the structure
okay that will also give you an idea
uh what's happening at the top
control systems you basically see
whether the organization is post focused
or quality focused okay
okay
some organizations are really post focused
focused
and some organizations are quality
focused so
this this approach
actually determines their behavior that
way of thinking their decision making okay
okay
this also so if an organization is
really focused on quality the culture
will be very different it will be very customer
customer
focused customer oriented culture but
difficult if an organization is cost focused
focused
then they don't really give a about
customers right
ritual and routines talks about the
daily routine in the organization like
office timings working hours punctuality
strictness leaves etc
all these are part of rituals and routines
routines
symbols is basically show off
status symbols what are the examples
like staff titles cards lavish benefits
huge offices
club membership symbols of power so
you know what uh is the organization
showing off
is the leader show or showing off
so all these things are symbols
and stories
uh previous history of the organization
the stories just don't bother about it
from an exam point of view i think this
one is very important you must know this
one is important
this much is important okay
okay
and little bit you can cover this one
the rest might be a little bit difficult
for you to talk about in the exam
identifiable on these four things there
there
is a question on
on [Music]
[Music]
this one uh
uh
if you want you can watch that guys can
you give me a second i need to quiet
okay sorry guys so any questions on culture
this time it was a cat not a cow not a crow
crow
all right so
so
let's admit that culture is a subjective topic
topic
just memorize these little bit of things
try to get out of it rather than getting
stuck into it if you want you can
check out this question
for to get an idea [Music]
[Music]
shake you are unmuted okay
all right guys
the context of change model this is
another model this has also been tested once
once
you remember which question i think we
did this question in one of the case
studies we did two weeks back
dt for you yes in the question tt for you
you
we did this question myo bed approach
a very good workout yes
so i will not spend a lot of time but
context of change model is very simple
when you are bringing any change in the organization
organization
if you are a leader if you are a ceo
and you plan to implement or introduce
something new then
then
you have to plan that change very
so
for example in tt for uk study
the ceo wanted to implement or adopt a new
new
approach called myo bed approach
whatever that means
or i love you approach or i don't give a
approach whatever is the name
and she was asking that you know please
help me implement this
it's a new thing i want to implement it
across the country
so these are the steps of change management
management
okay when even in my company when we
implement when we as management we
decide to bring something new
uh for example um
last month we actually changed the
entire commission structure of our sales staff
staff
okay i mean to insurance
and insurance business depends on agents
and agents they work on commissions
so commission is a big thing a big
expense in our company and it's a big motivator
motivator
for the agents they really look forward
to commissions that's what drives them
so we made a base we made some
major changes in the commission model
model
now how can we roll it up how can we
announce it it's not that simple
because it will face resistance
resistance
people might not understand they might
have questions they might not like it
so then before finalizing before
implementing we followed this checklist
of change management so now
first thing is we look at the scope of
the change scope of the change means
size of the change is it a small change
or a
significant change it is a universal
formula that small change
is easy to implement
large or significant change is difficult
the larger the change the more difficult
it gets right smaller the change the easier
easier
so first we have to decide whether this
is a small change or a significant
change if it is a small change it is called
called
realignment under this model and if it's
a big change it is called transfer
transfer nation
nation
that's the first thing you need to decide
decide
the second thing we need to know is the
reason why the f
we are bringing the change
because you know people don't like change
change
unless there is a very strong
valid reason nobody brings change that's
for the heck of it
so the reason has to be very very clear
the justifications has to be clear so
that you can
explain to the staff
what is the rationale what is their what
is in
in it for them
okay the reason has to be very clear timing
when this change will be implemented
when it will be applicable with effect
from when
timing is also very important
do we need it right away or can we
implement it slowly gradually
again it's a universal truth it's easy
to implement things
slowly gradually step by step
as compared to implementing everything
in one go
right so if you
want to immediately implement something
like it's so urgent then it's called big
bang if you want if you're implementing
slowly gradually it's incremented so in
our company like as i mentioned that we changed the
changed the commission structure
commission structure right
right and so first thing we decided was
and so first thing we decided was whether it's a small change or a big
whether it's a small change or a big change it was a big change because uh it
change it was a big change because uh it will affect all the sales
will affect all the sales teams and it was not small changes it
teams and it was not small changes it was a fundamental change to the formula
was a fundamental change to the formula so it was realignment or
so it was realignment or transformational please let
transformational please let [Music]
why did we change the commission model what was the reason because that's the
what was the reason because that's the first thing
first thing the sales people will ask why the hell
the sales people will ask why the hell you guys have changed the model
you guys have changed the model what's wrong with the existing ones
what's wrong with the existing ones so we have to be prepared to answer that
so we have to be prepared to answer that question you have to
question you have to uh identify to them what were the what
uh identify to them what were the what was wrong with the existing one what was
was wrong with the existing one what was the objective of bringing the new one
the objective of bringing the new one what is the benefit to the company what
what is the benefit to the company what is the benefit
is the benefit to the sales people you have to sell it
to the sales people you have to sell it right
right the reason has to be very strong
the reason has to be very strong i'm not going to tell you the reason why
i'm not going to tell you the reason why we did it it's confidential
we did it it's confidential timing
timing should we implement it from tomorrow
should we implement it from tomorrow or should we implement it slowly
or should we implement it slowly gradually give them time to think give
gradually give them time to think give them
them some time let this year finish maybe
some time let this year finish maybe from next year or we start with one
from next year or we start with one branch and then move to other branches
branch and then move to other branches slowly gradually what is a safer way
incremental right so yes it was not urgent it was nothing
urgent it was nothing do or die situation so we adopted an
do or die situation so we adopted an incremental we tell them don't worry
incremental we tell them don't worry guys we still have a lot of time we will
guys we still have a lot of time we will implement it from first of january next
implement it from first of january next year
year okay and blah blah blah
okay and blah blah blah capacity and resources
capacity and resources does the organization has the required
does the organization has the required resources such as the human resource
resources such as the human resource financial resource technology
financial resource technology of course when we are implementing any
of course when we are implementing any change you need to make sure that
change you need to make sure that whatever resources
whatever resources are required uh human resource financial
are required uh human resource financial resource i.t
resource i.t you have all those in place right
you have all those in place right so in our example this is not not
so in our example this is not not applicable because it was not a thing
applicable because it was not a thing but if you're implementing a software
but if you're implementing a software then you need all the hardware the
then you need all the hardware the software
software all these things the money to buy
all these things the money to buy sap or oracle financials
sap or oracle financials capability it means that
capability it means that whether the organization has implemented
whether the organization has implemented such change in the past or is it the
such change in the past or is it the first time
first time it focuses on prior experience
it focuses on prior experience so uh
so uh in our company the
in our company the we have changed commission structures
we have changed commission structures a couple of times in the past as well
a couple of times in the past as well so we are well versed
so we are well versed we are experienced we know how to handle
we are experienced we know how to handle it so we have the capability
it so we have the capability but supposing if we have not done it we
but supposing if we have not done it we are handling it for the first time then
are handling it for the first time then maybe we might error we might need some
maybe we might error we might need some consultants we might need someone who
consultants we might need someone who can expert who can help us
can expert who can help us you see the capability is basically are
you see the capability is basically are you doing it for the first time
you doing it for the first time or have you done it in the past
power power means that the change manager
the change manager whoever is the main person whoever who's
whoever is the main person whoever who's the sponsor or the owner of the change
the sponsor or the owner of the change does he to have sufficient power and
does he to have sufficient power and authority to
authority to enforce or
enforce or implement this change for example in the
implement this change for example in the tt4u question
tt4u question uh
uh it was the ceo who was leading the
it was the ceo who was leading the project does she have the power and
project does she have the power and authority to implement my opinion or i
authority to implement my opinion or i love you approach
love you approach yes he's the ceo in our case as well in
yes he's the ceo in our case as well in the commission example it is not the
the commission example it is not the finance it is not the marketing but the
finance it is not the marketing but the ceo
ceo is leading this project so yes the ceo
is leading this project so yes the ceo has the authority to make changes
has the authority to make changes uh preservation forget about it
uh preservation forget about it readiness that readiness means that you
readiness that readiness means that you know you make sure that everybody is
know you make sure that everybody is ready before the change all the training
ready before the change all the training has been done blah blah blah and
has been done blah blah blah and resistance means that
resistance means that despite your best effort some people
despite your best effort some people will still
will still resist the change so you need to handle
resist the change so you need to handle them you need to
them you need to talk to them separately warn them fire
talk to them separately warn them fire them
them convince them whatever
convince them whatever okay
okay so again
so again how do you know there's a question on
how do you know there's a question on change management
change management it's respiratory very simple it will use
it's respiratory very simple it will use the word transformation or
the word transformation or company is thinking of implementing the
company is thinking of implementing the change please advise how it should be
change please advise how it should be handled
handled all those things
all those things [Music]
risk management strategy so risk management is a very dangerous topic
management is a very dangerous topic sorry sorry not dangerous
sorry sorry not dangerous very important topic almost every
very important topic almost every attempt
attempt except for one attempt maybe
except for one attempt maybe there's always a question on risk
there's always a question on risk management
management in each and every paper
in each and every paper it's a big topic
it's a big topic so we will cover these two now and then
so we will cover these two now and then more in later slides so risk management
more in later slides so risk management strategies there are two two
strategies there are two two models
models one is
one is uh ex this risk management it's called
uh ex this risk management it's called risk management strategy there are four
risk management strategy there are four strategies there are four things we can
strategies there are four things we can do with the risk
do with the risk either we can accept the risk
either we can accept the risk that's one option
that's one option or we try to reduce the risk
or we try to reduce the risk that you know okay we
that you know okay we implement control so the risk can be
implement control so the risk can be reduced
reduced we try to avoid the risk which means
we try to avoid the risk which means that all together we are getting rid of
that all together we are getting rid of the risk
the risk or we try and transfer the risk to a
or we try and transfer the risk to a third party this is called tara model
third party this is called tara model you see t-a-r-a
all right so i think in one of the questions we got that it was a chocolate
questions we got that it was a chocolate company duels
company duels right there was some debate going on
right there was some debate going on uh so operations director was saying
uh so operations director was saying that we must
that we must do nothing we must continue the hr
do nothing we must continue the hr director was saying we should
director was saying we should immediately stop and look for other
immediately stop and look for other options the finance director was saying
options the finance director was saying we should continue but built in more
we should continue but built in more controls this is the thing acceptance
controls this is the thing acceptance avoidance reduction transference
avoidance reduction transference there's one more thing called
there's one more thing called heat map
heat map i think it was just tested once no no no
i think it was just tested once no no no not even one cycle
not even one cycle eat
eat mat
mat it's very simple
it's very simple it's just a diagrammatic presentation
it's just a diagrammatic presentation you plot all the risks
you plot all the risks you plot all the risk on this diagram
you plot all the risk on this diagram okay
okay so if the company is facing like 20 risk
so if the company is facing like 20 risk just plot them on the diagram how can
just plot them on the diagram how can you plot it on why it's probability on x
you plot it on why it's probability on x it's impact low medium high low medium
it's impact low medium high low medium high
high [Music]
[Music] and you can just plot it like here one
and you can just plot it like here one risk is here one is here one is here one
risk is here one is here one is here one is here one is here two risks falls in
is here one is here two risks falls in this box three risks and five risk here
okay it's a visual presentation
it's a visual presentation which box is the most
which box is the most dangerous box in your view i'll just
dangerous box in your view i'll just increase the
increase the size
size which box here
which box here is the most dangerous box
is the most dangerous box high high
high high what do you think
what do you think h right
h right so any risk
so any risk any
is very very dangerous be as an organization would must
be as an organization would must focus on covering those risks which are
focus on covering those risks which are in this box
in this box okay got it
and then after that what are the two other boxes
after that what are the two other boxes that these boxes
and this box are the second ones
are the second ones and then after that
we will come to these three boxes they are all the same
and then after that we will look at these two boxes
we will look at these two boxes and then you will look at this box so
and then you will look at this box so this model
this model just visually helps you
just visually helps you decide which risk to
decide which risk to address first it helps you prioritize
address first it helps you prioritize okay
any questions on heat maps yes very good
yes very good [Music]
[Music] you must just be familiar with the basic
you must just be familiar with the basic concept that's it
concept that's it you don't need to do a phd
you don't need to do a phd just know what a heat map is so that
just know what a heat map is so that something comes at least you know what
something comes at least you know what what the hell it is
what the hell it is okay
okay and then enough information will be
and then enough information will be available
available uh in the
uh in the exhibits so that you can cover up your
exhibits so that you can cover up your answer no ursalan koso has never been
answer no ursalan koso has never been tested
tested models are not tested like that
models are not tested like that all right guys so we are done with the
all right guys so we are done with the top 10 important models
of course ali that's the whole purpose of heat maps
that's the whole purpose of heat maps it's what time
it's what time is a lot of time guys can you give me
is a lot of time guys can you give me two minutes i need to move inside it's
two minutes i need to move inside it's getting dark out and mosquitoes are
getting dark out and mosquitoes are sucking me
sucking me give me two minutes please
give me two minutes please i'll just move inside
i'll just move inside you can stretch your back for two
you can stretch your back for two minutes
hi guys uh i'm back are you guys able to see me and hear me
see me and hear me [Music]
excellent [Music]
so we'll take a break in around 45 minutes so every two hours we'll take a
minutes so every two hours we'll take a break okay
break okay i think around 30 minutes 35 minutes
i think around 30 minutes 35 minutes okay so the first important another
okay so the first important another important topic is
important topic is financial ratios
[Music] go back to your word document
and please type four to five headings under culture
four to five headings under culture this is how this is how you can memorize
this is how this is how you can memorize go to culture type culture and can you
go to culture type culture and can you just give me four to five headings under
just give me four to five headings under culture
culture power structure
what else please type on the word document
[Music] thinking
okay done very good so culture includes what things
what things uh
uh power structure the study of the leader
power structure the study of the leader organizational structure the
organizational structure the organization chart control systems
organization chart control systems rituals and routines
rituals and routines you must memorize these
you must memorize these and if you can remember symbols and
and if you can remember symbols and stories nothing like it
stories nothing like it okay done
okay done now give another
now give another please don't type here then
please don't type here then type it on the word document
type it on the word document uh now uh
uh now uh context of change mention at least
context of change mention at least five things six five to six things on
five things six five to six things on the word document
the word document context of change what will be the five
context of change what will be the five to six headings you will speak about
to six headings you will speak about time starts now
time starts now on your word document
scope of change reason of change
reason of change timing of the change
capacity slash resources capability
capability power
power readiness
readiness resistance there are eight so must you
resistance there are eight so must you must know five slash
must know five slash six
six [Music]
[Music] beta nothing here are you see not here
beta nothing here are you see not here please on the word document so that you
please on the word document so that you can revise it from there
can revise it from there okay
all right now financial ratio so sometimes a pnl
now financial ratio so sometimes a pnl is given
is given a balance sheet is given
a balance sheet is given in one of the exhibits you might be
in one of the exhibits you might be provided with either a balance sheet pnl
provided with either a balance sheet pnl or both
or both so
so you will need to calculate certain
you will need to calculate certain ratios
ratios and talk about it okay
and talk about it okay now in sbl it's a very different paper
now in sbl it's a very different paper ratio analysis is basically
ratio analysis is basically trying to identify the reasons
trying to identify the reasons it's more qualitative than quantitative
it's more qualitative than quantitative you know that right in the last two
you know that right in the last two weeks of practice we talked about it a
weeks of practice we talked about it a lot
lot so i've just mentioned these few basic
so i've just mentioned these few basic ratios which you need to focus on
ratios which you need to focus on all right so on the p l the first thing
all right so on the p l the first thing uh you will do is uh talk about the
uh you will do is uh talk about the sales trend whether the sales is
sales trend whether the sales is a revenue or turnover is going up
a revenue or turnover is going up flat or going down
flat or going down one paragraph on sales trend very very
one paragraph on sales trend very very important component of any company sales
important component of any company sales is the bloodline of each company right
is the bloodline of each company right after that you can talk about gp margin
after that you can talk about gp margin whether the margin percentage is
whether the margin percentage is constant maintained
constant maintained in improving or decreasing you can talk
in improving or decreasing you can talk about np margins
about np margins and lastly you can talk about ross
and lastly you can talk about ross percentage whether it's increasing
percentage whether it's increasing decreasing or maintained
decreasing or maintained [Music]
[Music] on the balance sheet just talk about
on the balance sheet just talk about current asset ratio gearing and interest
current asset ratio gearing and interest cover
on and also try to always give one non-financial ratio or efficiency ratio
non-financial ratio or efficiency ratio for example the most easiest is
for example the most easiest is revenue per employee
okay in the exam these are the basic things
in the exam these are the basic things uh you can talk about
uh you can talk about giving reasons for variance is a must
giving reasons for variance is a must there's no the sbl they are not
there's no the sbl they are not interested in your calculations they are
interested in your calculations they are more interested in the
more interested in the reasons
reasons secondly no need to show calculations
secondly no need to show calculations in the spl you just do it on your
in the spl you just do it on your calculator and just give the
calculator and just give the the ratio directly type the ratio in
the ratio directly type the ratio in your paragraph
your paragraph okay
okay lastly
lastly uh you may want to focus more on
uh you may want to focus more on material variances rather than smaller
material variances rather than smaller ones always prioritize the board is
ones always prioritize the board is always interested in larger items
always interested in larger items significant items material items they
significant items material items they are not interested in
are not interested in one dollar variance they are interested
one dollar variance they are interested in a variance of one million dollars
in a variance of one million dollars okay so you need to exercise
okay so you need to exercise some commercial sense
some commercial sense what information you need to provide to
what information you need to provide to the board it has to be significant and
the board it has to be significant and material
material so sometimes you may need to select
so sometimes you may need to select which ratio you need to talk about so
which ratio you need to talk about so you can decide based on
you can decide based on variance amounts
variance amounts not the percentages of variances but
not the percentages of variances but based on the amounts of variance the
based on the amounts of variance the larger the amount it's more significant
larger the amount it's more significant or more material right
like in bco very good marvish thank you you see now we are able to relate with
you see now we are able to relate with so many cases we've done
financial projection so this is another type so sometimes
type so sometimes uh you may be given a projection
uh you may be given a projection it could be for any purpose it could be
it could be for any purpose it could be for a new product it could be for a new
for a new product it could be for a new acquisition it could be for expansion
acquisition it could be for expansion anything
anything it's a projection
it's a projection whenever you are given a projection you
whenever you are given a projection you need to look at these five things
need to look at these five things what are the five things first you have
what are the five things first you have to make sure that the projections are
to make sure that the projections are based on
based on discounted cash flow
discounted cash flow that's the first thing
that's the first thing then you can also cal quickly calculate
then you can also cal quickly calculate the payback and talk about it
the payback and talk about it this is the third one review the
this is the third one review the amounts and the assumptions that's very
amounts and the assumptions that's very important that's where the gerber is
important that's where the gerber is that's where all the assumptions and
that's where all the assumptions and stupidities are
stupidities are so you challenge the revenue numbers how
so you challenge the revenue numbers how what is the basis from where you got
what is the basis from where you got this how is this increasing each year
this how is this increasing each year so all the trends all the projections
so all the trends all the projections all the assumptions you need to look
all the assumptions you need to look into them does it make logical sense if
into them does it make logical sense if it is subjective if it doesn't make
it is subjective if it doesn't make sense you need to
sense you need to cover it in your answer
cover it in your answer okay
okay again you will focus on the materiality
again you will focus on the materiality concepts the larger ones you need to
concepts the larger ones you need to definitely talk about in your
definitely talk about in your projections after that you can check
projections after that you can check whether
whether tax implications have been covered or
tax implications have been covered or not if it's covered then it's okay but
not if it's covered then it's okay but if it's not covered then you need to ask
if it's not covered then you need to ask questions why tax considerations have
questions why tax considerations have not been taken into account
not been taken into account lastly you may wish to
lastly you may wish to suggest that a sensitivity analysis
suggest that a sensitivity analysis should be done or what if analysis
should be done or what if analysis should be done so that various
should be done so that various scenarios
scenarios can be reviewed before we decide
can be reviewed before we decide okay these are the five things
okay these are the five things it's a checklist it's a checklist which
it's a checklist it's a checklist which i use in my real life
i use in my real life right
[Music] akshay don't get into so much
akshay don't get into so much accounting complications it's not really
accounting complications it's not really important for sbl
now guys please make a list open up your word document
make a list open up your word document write financial projections
write financial projections and give the five point type the five
and give the five point type the five checklist which we will look at time
checklist which we will look at time starts now
okay financing structure uh
financing structure uh not very important topic uh i'll just
not very important topic uh i'll just cover it very quickly
cover it very quickly basically there are two sources of
basically there are two sources of financing so companies when they require
financing so companies when they require funds large funds for long-term
funds large funds for long-term plans
plans either they can
either they can raise funds through equity financing or
raise funds through equity financing or they can
they can raise funds through
loan or debt based financing which one is better
which one is better it depends
it depends it depends on the pro both options has
it depends on the pro both options has pros and cons
pros and cons as a cfo it is our job to
as a cfo it is our job to identify the pros and cons to the board
identify the pros and cons to the board and then the board can decide whether
and then the board can decide whether they want to go for equity financing or
they want to go for equity financing or debt financing
debt financing so what are the pros and cons
so what are the pros and cons uh equity financing the cost is linked
uh equity financing the cost is linked with profitability
with profitability obviously equity
obviously equity it means that you will pay dividends so
it means that you will pay dividends so if the dividend is paid when the company
if the dividend is paid when the company is profitable so when the company is not
is profitable so when the company is not making profits you don't have to pay
making profits you don't have to pay dividends so that's an advantage
dividends so that's an advantage of equity financing
of equity financing that
that um you don't you did the cost of financing
you don't you did the cost of financing is not fixed it is depending on the
is not fixed it is depending on the company's performance
company's performance that's a very big advantage
that's a very big advantage but then there's a very big disadvantage
but then there's a very big disadvantage of equity financing it dilutes the
of equity financing it dilutes the existing shareholding patterns so if
existing shareholding patterns so if you're issuing more shares you're adding
you're issuing more shares you're adding more partners more owners to your
more partners more owners to your business so your own
business so your own share is reducing
share is reducing that's the big pro and a big con of
that's the big pro and a big con of equity financing other than that you
equity financing other than that you know you don't need any collateral it
know you don't need any collateral it does not affect your gains
does not affect your gains and
and you know one disadvantage will be may
you know one disadvantage will be may affect the culture or strategies as you
affect the culture or strategies as you know more shareholders they join in they
know more shareholders they join in they have their own opinions
have their own opinions other hand debt financing
other hand debt financing the biggest disadvantage is cost
the biggest disadvantage is cost is fixed and a is a you know whether we
is fixed and a is a you know whether we make money or we don't make money if we
make money or we don't make money if we have taken a loan we have to pay the
have taken a loan we have to pay the financing cost the interest
financing cost the interest so the cost is not linked with business
so the cost is not linked with business performance
performance that's a huge disadvantage but then
that's a huge disadvantage but then does not affect the ownership or culture
does not affect the ownership or culture of the company so you know
of the company so you know when you take a loan you're not adding
when you take a loan you're not adding partners or sharing the business with
partners or sharing the business with anyone you retain your shareholding
anyone you retain your shareholding however it also requires collectors and
however it also requires collectors and it affects can it can adversely affect
it affects can it can adversely affect your
your gearing level
gearing level so you just you just need to be familiar
so you just you just need to be familiar with the pros and cons
with the pros and cons of
of these two
yes very good right now budgets
right now budgets i think only once this has been tested
i think only once this has been tested whenever
whenever there is a question on budget
there is a question on budget like
like uh
uh a financial data has been provided in
a financial data has been provided in your paper in which one column is budget
your paper in which one column is budget one column is actual
one column is actual and variance
and variance [Music]
[Music] what do you do
what do you do again there are three item checklists
again there are three item checklists which i always follow
which i always follow first of all the concept of flexed
first of all the concept of flexed budget
budget you know you cannot directly compare
you know you cannot directly compare budgets with actuals
budgets with actuals i mean let's say the budget was based on
i mean let's say the budget was based on 100 000 units
100 000 units in actual you produced
in actual you produced 80 000 units
80 000 units so obviously the costs and all those
so obviously the costs and all those things
things in actual will be lower they'll be based
in actual will be lower they'll be based on 80 000 units so you're not you cannot
on 80 000 units so you're not you cannot compare actuals with the budgets because
compare actuals with the budgets because the base is different the budget is
the base is different the budget is based on 10 100 000 units the actual is
based on 10 100 000 units the actual is based on
based on 80 000 units so the first thing is you
80 000 units so the first thing is you revise the budget or you recalculate the
revise the budget or you recalculate the budget
budget based on 80 000 units
based on 80 000 units and then you start comparing line by
and then you start comparing line by line with actual so this approach is
line with actual so this approach is called
called flexed budget so you are flexing or
flexed budget so you are flexing or revising or not revising recalculating
revising or not revising recalculating the budget
the budget based on actual production volumes and
based on actual production volumes and then you are comparing
then you are comparing second thing
second thing uh
actuals i would like to compare with the flex budget as well as prior actuals if
flex budget as well as prior actuals if available
available and the last thing this one is most
and the last thing this one is most important for sbl
important for sbl reasons for variances the board is
reasons for variances the board is interested in the reasons not the
interested in the reasons not the numbers
numbers okay so always remember these three
okay so always remember these three things when you get a question on
things when you get a question on anything to do with budgets but again it
anything to do with budgets but again it was only tested once maybe
was only tested once maybe not even once i think it was in one of
not even once i think it was in one of the specimen papers
maybe yes uh [Music]
[Music] correct
project management a very important topic it has been tested couple of times
topic it has been tested couple of times in your exam project management so what
in your exam project management so what is a project we all know but just for
is a project we all know but just for clarity sake a project is a one-off
clarity sake a project is a one-off special activity
special activity it is one of
it is one of special activity which is other than the
special activity which is other than the usual day-to-day operations
usual day-to-day operations okay
okay what are the three projects
what are the three projects tracking variables how to track a
tracking variables how to track a project the project is has
project the project is has three components each project has three
three components each project has three variable or three components
variable or three components quality timeline and cost so if you want
quality timeline and cost so if you want to control any project
to control any project you need to control the quality aspect
you need to control the quality aspect the timing or duration timelines or in
the timing or duration timelines or in the cost
the cost if you want to track a project like
if you want to track a project like budget versus actual again you will have
budget versus actual again you will have three broad headings quality aspects
three broad headings quality aspects timelines or duration and
timelines or duration and costs always remember a project has
costs always remember a project has three components
and then there's a document called pid project initiation document it's a very
project initiation document it's a very important document
important document uh
uh because this is the first
because this is the first document for any project this is
document for any project this is presented to the
presented to the board of directors so that they can
board of directors so that they can uh read about the proposed project
uh read about the proposed project and then they can
and then they can you know decide
you know decide whether
whether uh they are approving the project or
uh they are approving the project or rejecting the project okay it's a very
rejecting the project okay it's a very very important document
we have done like two questions on this already
like two questions on this already uh what are the
uh what are the contents of a pid there could be a
contents of a pid there could be a background in an introduction
then the project scope and objective has to be very clearly defined in the pid
to be very clearly defined in the pid a cost benefit analysis and
a cost benefit analysis and feasibilities
feasibilities you have to identify all the key
you have to identify all the key stakeholders that there's a project
stakeholders that there's a project sponsor who is the project manager
sponsor who is the project manager what is the project team
what is the project team any internal users or department and
any internal users or department and then external stakeholders like
then external stakeholders like customers suppliers government
customers suppliers government society community all depends on the
society community all depends on the project it varies from project to
project it varies from project to project so i've tried to give
project so i've tried to give a comprehensive list of possible
a comprehensive list of possible stakeholders
stakeholders what is the project duration and
what is the project duration and timelines
timelines are what are the major project risks and
are what are the major project risks and risk will be relating to quality
risk will be relating to quality timeline cost
timeline cost any project constraints
any project constraints constraints will talk about human
constraints will talk about human resource financial resource technology
resource financial resource technology like internal factors
like internal factors any major assumptions used in in all
any major assumptions used in in all those things
those things how the project will be monitored and
how the project will be monitored and monitoring and reporting procedures
monitoring and reporting procedures so
so very comprehensive document you must be
very comprehensive document you must be familiar with the contents of a pid
familiar with the contents of a pid please look at the list for 10 seconds
please look at the list for 10 seconds and then i will i will ask you to
and then i will i will ask you to prepare this list contents on your word
prepare this list contents on your word document
okay now please type the contents of a pid based on your memory
pid based on your memory on the word document
ten more seconds [Music]
all right someone was asking what is the difference between a project sponsor and
difference between a project sponsor and a project manager what what are the
a project manager what what are the roles
roles of project sponsor in a project manager
of project sponsor in a project manager very basic like there are two different
very basic like there are two different people the project sponsor
people the project sponsor is the overall owner of the project he
is the overall owner of the project he is responsible
is responsible and accountable he is the
and accountable he is the leader of the project
leader of the project topman
topman normally a sponsor is one of the
normally a sponsor is one of the directors
directors okay
okay a project manager will manage the
a project manager will manage the day-to-day affairs of the project he's a
day-to-day affairs of the project he's a technical guy he will
technical guy he will do the technical things the all the
do the technical things the all the things he reports to the sponsor
things he reports to the sponsor so sponsor may not be a technical guy
so sponsor may not be a technical guy but he's a senior person who takes
but he's a senior person who takes responsibility
responsibility of the project he owns the project he
of the project he owns the project he will provide guidance to the manager he
will provide guidance to the manager he will solve the problems for the manager
will solve the problems for the manager and he is the one who is answerable to
and he is the one who is answerable to the board
the board okay
yes [Music]
[Music] e-business
e-business again a very important topic and these
again a very important topic and these days it's all about online business
days it's all about online business right so
right so what are the advantages of a online
what are the advantages of a online business
business [Music]
[Music] no geographical limitation that's the
no geographical limitation that's the biggest advantage of having an online
biggest advantage of having an online business
business that there is no geographical limitation
that there is no geographical limitation customers does not depend on any
customers does not depend on any physical outlet they just go on your
physical outlet they just go on your website and place an order
website and place an order obviously
obviously it will lead to more revenue
it will lead to more revenue it is cheaper lower costs because you
it is cheaper lower costs because you know there are less physical outlets
know there are less physical outlets lower staff lower rents
lower staff lower rents and then customer convenience
and then customer convenience 24 7 all the websites and all those
24 7 all the websites and all those things
things and it's easy it's easy improve
and it's easy it's easy improve marketing e-marketing
please have a look at this list for five seconds
seconds and then please type
and then please type what are the advantages of
what are the advantages of e-business type on your word document
okay type now i'm just hiding it [Music]
okay however there will be
however there will be disadvantages of e-business as well
disadvantages of e-business as well right everything in life
right everything in life everything in business has pros and cons
everything in business has pros and cons what are the disadvantages
what are the disadvantages not all customers use internet
not all customers use internet that's a fact
that's a fact okay
okay not all customers use internet to buy do
not all customers use internet to buy do online shopping they might not have the
online shopping they might not have the credit card they might not be literate
credit card they might not be literate they might not have internet they might
they might not have internet they might not have a laptop whatever the reason
not have a laptop whatever the reason and then there is a one-time investment
and then there is a one-time investment required to set up an online business
required to set up an online business what are the examples of various
what are the examples of various one-time setup costs
one-time setup costs you need hardware cost you need to that
you need hardware cost you need to that means you need to upgrade your hardware
means you need to upgrade your hardware servers it infrastructures
servers it infrastructures software licenses
software licenses a website development cost
a website development cost you need to increase your i.t staff so
you need to increase your i.t staff so that will be increase in salaries
that will be increase in salaries you need to integrate or link your
you need to integrate or link your systems with the online setups all these
systems with the online setups all these are one-time
are one-time costs or investments which are required
costs or investments which are required to set up an online business
to set up an online business other than that there are huge security
other than that there are huge security risks
like the risk of hacking like hacker can try to will try to hack your
try to will try to hack your company
company viruses
viruses cyber frauds or crimes
cyber frauds or crimes then issues with data security data
then issues with data security data privacy all those things
privacy all those things and it could lead to some legal
and it could lead to some legal complications redundancy costs i mean if
complications redundancy costs i mean if you are shutting down your branches and
you are shutting down your branches and moving towards online so these are
moving towards online so these are various
various disadvantages of e-business
disadvantages of e-business [Music]
okay please type this advantages on your word document
leave it to district online business has legal complications
online business has legal complications not because you are global
e-marketing remember these guys top uh topic is the this topic guys
topic is the this topic guys e-marketing we recently did in one of
e-marketing we recently did in one of the case studies so what is e-marketing
the case studies so what is e-marketing e-marketing when we use internet
e-marketing when we use internet technologies
technologies what are the options of e-marketing so
what are the options of e-marketing so many options search engine optimizations
many options search engine optimizations like google search
like google search seos
seos websites emails social media
websites emails social media facebook like insta youtube twitter
facebook like insta youtube twitter whatsapp tick tock even i think
whatsapp tick tock even i think is a important one
is a important one right
right uh online discounts
then blogs forums influencers links on various related websites online
links on various related websites online newsletters you have to be familiar
newsletters you have to be familiar with this list
okay we did it in bco and optima oh there were two questions yeah
there were two questions yeah very nice
very nice you need to memorize this list okay
guys it's uh somebody is making scratches on my screen who's that
don't make marks
make marks on my documents please
can you please remove it whoever was it
okay so guys you have to remember
guys you have to remember it's high time
it's high time that you remember all these pointers
that you remember all these pointers it's just last three days if you don't
it's just last three days if you don't remember these pointers of all the
remember these pointers of all the important topics you will not pass
important topics you will not pass because then you will struggle with the
because then you will struggle with the basic concept
basic concept high time you remember all this so yes
high time you remember all this so yes tomorrow please if you are weak with
tomorrow please if you are weak with this 25 topics tomorrow spend two hours
this 25 topics tomorrow spend two hours and memorize the top 25 the last thing
and memorize the top 25 the last thing you want is
you want is not remembering the pointers okay
not remembering the pointers okay please very very foundational thing it's
please very very foundational thing it's not working
when is the break uh 15 more minutes one five
what are the advantage of key marketing again very similar to
again very similar to the
the e-business it's global reach which means
e-business it's global reach which means no geographical limitation
no geographical limitation lower cost so e-marketing is cheap is
lower cost so e-marketing is cheap is not costly to send
not costly to send emails or sms or whatsapp
emails or sms or whatsapp hey did we mention whatsapp
hey did we mention whatsapp ah it's there
and then it's 24-hour marketing and you can do personalized marketing
can do personalized marketing one of the disadvantages
one of the disadvantages limited customers so very
limited customers so very similar
similar advantages disadvantages as compared to
advantages disadvantages as compared to online business the concept is always
online business the concept is always the same
the same okay
big data or it's also called big data [Music]
[Music] analytics
analytics okay
so big data or big data analytics is that now organizations there are
that now organizations there are softwares they are artificially
softwares they are artificially intelligent softwares
intelligent softwares which can analyze huge amount of data
which can analyze huge amount of data all right
all right and now
and now you know there's a saying
you know there's a saying that
that data
data is the new oil
understand data is the new oil so it's so important that in this
so it's so important that in this digital era
digital era uh organizations have
uh organizations have access to so much data
access to so much data so there is
so there is no use if you don't analyze those data
no use if you don't analyze those data so the big data
so the big data are specialized softwares
are specialized softwares which dives into a large pool of data
which dives into a large pool of data and then they look for trends
and then they look for trends patterns
patterns likes dislikes
likes dislikes you know based on your profile
you know based on your profile so they dive into your social
so they dive into your social [Music]
[Music] media
media like they will analyze your facebook
like they will analyze your facebook they will analyze your insta they will
they will analyze your insta they will analyze your
analyze your other social media presence
other social media presence and then they will try to form a digital
and then they will try to form a digital personality like they will just try to
personality like they will just try to see
see what are your likes and dislikes
what are your likes and dislikes and then based on that they will
and then based on that they will automatically start sending you
advertisements according to your likes and dislikes
according to your likes and dislikes okay you try that out you will see
so why don't you try it tonight okay
okay so
maybe you know there's a very famous actress
my one of my favorites indian actress sunny leone
sunny leone how many of you know sunny leone
how many of you know sunny leone i don't care
just say sunny leone sunny yoni several times in the night
times in the night and i'm pretty sure tomorrow
and i'm pretty sure tomorrow something about sunny leone will be
something about sunny leone will be there in your facebook
there in your facebook because this big data they are so
because this big data they are so intelligent they hear what you are
intelligent they hear what you are saying from your mobile
saying from your mobile or you just google sunny leone and then
or you just google sunny leone and then for the next three four days you will
for the next three four days you will start getting
start getting [Music]
[Music] things about sunny leone on your
things about sunny leone on your facebook even when you're not looking
facebook even when you're not looking for it
for it this is big data or you type or you
this is big data or you type or you start
type maldives
maldives or honeymoon
or honeymoon and then you see in next three days you
and then you see in next three days you will start getting sponsored ads
will start getting sponsored ads classified ads on so many on your google
classified ads on so many on your google email there is that why how it is the
email there is that why how it is the bloody big data which is working in the
bloody big data which is working in the background they're analyzing your social
background they're analyzing your social media likes and dislikes
media likes and dislikes and then they start pitching you
and then they start pitching you products
products okay
okay very very powerful what's the advantage
very very powerful what's the advantage what is the advantage to the
what is the advantage to the organization
organization why should they use big data
why should they use big data obviously
obviously it gives us deeper insight
it gives us deeper insight then it helps us do better marketing and
then it helps us do better marketing and pricing
pricing improved customer service increased
improved customer service increased competitiveness
competitiveness development of customized personalized
development of customized personalized products and of course new sources of
products and of course new sources of revenue additional sources of revenue
revenue additional sources of revenue as i said oil
as i said oil you know data is the new oil
you know data is the new oil so
so if you get
if you get data and you can analyze it you can
data and you can analyze it you can develop new products you can develop
develop new products you can develop marketing strategies pricing strategies