0:02 GEO is the new SEO and if you're not
0:05 learning GEO, you're falling behind. So,
0:07 what is generative engine optimization?
0:09 Well, instead of giving you some, you
0:11 know, abstract broad definition, we're
0:13 going to jump in and actually measure
0:16 and benchmark how often the engines like
0:19 chat, GPT, Gemini, Google, and other AI
0:21 modes are showing your brand. We can do
0:24 this directly with a tool called LLM
0:27 refs. This is how often the LLMs or the
0:30 AIs are mentioning your brand. So if we
0:32 jump in here, they have a beautiful
0:34 website and we can start off with some
0:36 examples. So say we want to learn the
0:38 best lawyer in Atlanta. So if somebody
0:41 were to say, hey, I'm in Atlanta to the
0:43 AI, say Chachi Boutique, and they say,
0:45 "What is the best Atlanta lawyer?"
0:47 Anything along those lines, we can click
0:49 search. And what this tool will do is
0:51 that it will show all of the brands
0:53 their share of voice as well as the
0:56 position that they're in. So, Chat GPT
0:57 and other engines will usually say,
0:59 "Here's the top three lawyers in
1:01 Atlanta," something like that, and it
1:03 will list it out. Here, you can see the
1:06 top brands by ranking position. And this
1:08 tool is actually searching these
1:11 different AIs hundreds of times to find
1:13 how often they're mentioning your brand.
1:16 We can do another example, for example,
1:18 something like best GPS tracker or, you
1:21 know, best blue pen, best hiking tent.
1:22 And if anybody's asking these questions,
1:25 you see how often different brands are
1:27 being mentioned. This is essentially the
1:30 ranking position on AI that you're at.
1:32 And whenever there's a ranking position,
1:34 we can try to move ourselves up to that
1:36 top number one position on generative
1:38 engines. How do you inject your brand
1:41 into generative engines? You become an
1:43 entity. Now, when I say entity, don't
1:45 think of aliens coming down to Earth and
1:47 and, you know, taking over. An entity is
1:49 actually really simple and it's been
1:50 going around the traditional SEO world
1:53 for a long time. An entity is a person,
1:55 place or thing. It's a noun and
1:57 particularly a noun with a machine ID.
2:00 And so these are things, people, places
2:03 or things that a machine understands and
2:05 has a specific ID for. So they have
2:08 pinpointed right the Eiffel Tower as a
2:10 thing as an entity. And Google as well
2:13 as Wiki data has been doing this for a
2:14 long time. This is the advent of the
2:16 semantic web and it's what current
2:18 Google is all around. They have these
2:20 machine ids and they build up a
2:23 knowledge graph of the entire world and
2:25 generative engines do the same thing.
2:27 They have an ID and they use that same
2:30 or similar ID for entities and then they
2:33 have facts around that ID and so this ID
2:36 should be your brand and that is a core
2:38 step in this process is you need to
2:40 become a verified entity in the eyes of
2:42 the LLMs. Now, to do this, there's a lot
2:45 of things you can do, but there's really
2:47 some core steps that you can get down,
2:49 and they're not too difficult. To build
2:51 your initial entity, you're going to
2:53 want to claim and sync across all of the
2:55 normal profiles on the internet. So, you
2:57 have your Google business profile, your
3:00 Bing places, your Apple Maps, as well as
3:02 places like Wikipedia that might mention
3:04 your brand. All of these contribute to
3:07 building out your verified entity. All
3:09 of these should be claimed, verified,
3:10 and have your brand name and
3:12 descriptions on them. Get everywhere you
3:14 can be on the internet. So that includes
3:17 all social medias and get your name out
3:19 there. All of these different platforms
3:22 are feeding the generative engines. So
3:23 you need to be everywhere. You're going
3:26 to be hearing this more often as we go
3:27 throughout the video. But the very quick
3:29 way you can do this is use a tool called
3:32 Yex. Yex will help you distribute across
3:35 hundreds of platforms. yellow pages,
3:37 citations, things like that that can
3:40 directly integrate with chatb and other
3:43 AIS. And this is very key. If you do not
3:45 have your brand mentioned across the
3:47 internet in all of the normal places you
3:49 would expect, the BBB, things like that,
3:52 you're going to have a hard time
3:54 building out a solid entity. These
3:56 entities, these places, you want to be
3:57 everywhere. And you're going to hear
3:59 that again over this video because it's
4:02 a key part of GEO. You want to be
4:04 everywhere. Start off by verifying and
4:06 claiming and syncing all of the
4:07 different profiles on the internet that
4:09 mention your brand. This is also social
4:11 media. Make sure you have a LinkedIn
4:13 profile, company profile. It's some of
4:15 the most basic stuff. Keep it updated.
4:17 Keep it consistent. Your address,
4:19 everything should be consistent so that
4:21 the AI models can create a very
4:24 consistent entity for your business.
4:26 Doing this and posting will help you
4:29 achieve your brand recognition. And not
4:31 only this, we've even seen in Google
4:33 eyes that just someone searching a brand
4:36 a lot of times will create an entity for
4:37 it. There have been tests that prove
4:39 this. And so, you'll also want to start
4:41 hopefully having some branded searches
4:43 just by building up your business and
4:45 brand in natural ways, getting the word
4:47 around and, you know, existing for a
4:49 while. Hopefully, you have some of these
4:51 things already in place. If not, you do
4:52 have some work to do. Check out Yex.
4:54 It's going to help you a lot. Once
4:56 you're a verified entity, the next step
4:59 is to feed the AI structured data or
5:01 schema. Schema was a code originally
5:03 developed by all the major search
5:05 engines. So you're talking Google,
5:07 Microsoft, Yandex, they all came
5:10 together to build a code, a piece of
5:12 structured data is given directly to the
5:14 search engines. And come to think about
5:16 it, it's the same with generative
5:18 engines. This structured data, you can
5:22 be fed to the engines so easily in AI.
5:24 And it's an amazing way to give them
5:26 direct data about your brand and about
5:29 your services, offerings, and a lot
5:31 more. To give you an example of schema
5:33 code, we can go to schema.org and
5:35 actually add in one of those top brands
5:39 from LLM Rev. Here we have Cochran firm,
5:41 which was showing up most of the time
5:43 for best lawyer in Atlanta. If we run
5:45 through a validator test, we can see
5:47 their organization schema here. This is
5:50 although very basic organization schema,
5:52 it still seems to work. So you have the
5:55 type, organization, the name, the URL of
5:57 the website, and a description that's
5:59 really not saying much. They also have a
6:01 website schema. So their website, a
6:03 little description of who they are. They
6:05 also have a video object schema because
6:07 on their homepage, they have a video.
6:10 Now, you can go a lot more in depth than
6:12 this. You can have schema that mentions
6:14 and connects all of your social media, a
6:15 full description, where you were
6:17 founded, the founders, their names,
6:20 their LinkedIn. you can go really in
6:22 detail on schema. And if you do this,
6:24 you're getting an upper hand on getting
6:27 in those AI results. So now you have a
6:29 verified brand entity. You're on all the
6:31 yellow pages, all the Google business
6:32 profiles, and you're getting some brand
6:34 searches. You started adding schema to
6:36 your website. You have structured data
6:38 being fed directly to the AIS. What's
6:40 next? Well, this point is extremely
6:43 important for GEO, which is to be
6:45 everywhere. And not only that is to
6:48 really syndicate everywhere. Let me
6:49 explain. So, when you have something
6:52 like a blog post, you can take that and
6:53 you can make it an audio version and you
6:56 can upload it to Soundcloud, podcast,
6:58 Spotify. You can build a whole podcast,
7:00 upload that to iTunes, all of these
7:01 different areas. You can post that same
7:04 blog post in image format on your social
7:06 medias, on Pinterest, even you can
7:09 upload on Medium or LinkedIn Pulse. This
7:11 idea of syndicating your content
7:15 everywhere is key in the GEO era, in the
7:17 AI era. The reason being is that Google
7:21 and all of ChatGBT and all of these AIs
7:23 are crawling everything and they love to
7:25 crawl community- based stuff. So they
7:27 love to crawl Reddit, Medium, LinkedIn,
7:29 all of these places and they love to
7:31 crawl social media. And so you can
7:33 actually feed the engines information
7:35 about your entity, about your products,
7:37 your services, who you are, and you can
7:40 lead them to recognize your name as a
7:43 part of say best Atlanta lawyer or best
7:46 GPS tracker. All of this information can
7:49 be really gained by going multiformat or
7:51 multimedia. So, syndicate your content
7:53 everywhere, be mentioned everywhere.
7:56 This is really a key part of GEO. Next,
7:59 we go into actually some old school SEO
8:01 that's really making a comeback, which
8:03 is in GEO, press releases and back links
8:05 are still a major factor. When we were
8:07 looking at LLM breth, we could see that
8:09 they actually listed out and cited
8:11 different URLs that they were gathering
8:12 the information from. When you search
8:15 something on ChatGpt or any of these AI
8:17 models, they'll almost always search
8:20 Google or Bing or other places for
8:21 information and citations. These
8:24 citations, these back links are still a
8:26 major part of generative engine
8:28 optimization. And so, you want to be
8:30 listed where they're grabbing the
8:32 information. If we see PC Mag is a major
8:34 place that they're finding the best of
8:37 for X or whatever it is, contact them,
8:40 pay them, get listed on that listicle
8:43 and AI will crawl it and return your
8:44 brand. These kind of mentions are really
8:47 important. This link building is still a
8:50 key in 2025 and beyond for the AI era.
8:53 Even more so, even basic guest posts and
8:56 press releases can really help build up
8:58 your mentions. Since a press release
9:00 goes out on Google News and it builds up
9:02 across hundreds of websites, it's a
9:05 great way to really get your brand, your
9:07 entity, your products mentioned with the
9:09 relevant terms. So you can make a press
9:11 release of, you know, X was mentioned as
9:13 the best Elena lawyer and missed the
9:15 publication. Maybe you paid the
9:17 publication, but that's how you can get
9:20 yourself and the crawlers, the AI bots
9:23 to read and associate your brand with
9:25 the different questions, answers, and
9:27 mentions that people are entering into
9:30 Chat, TBT, AI, Google, and all of these
9:32 other AI models. That's going to be key
9:35 to scaling and getting leads and revenue
9:39 in 2025 and beyond. You are early. If
9:40 you're on this video, you are early. So,
9:43 I really am excited for you. time to
9:45 invest in the new era of the internet.
9:47 So, if you are interested in this kind
9:49 of thing, I have a link in the
9:51 description first line or in the pin
9:52 comment and have a discussion with us.
9:54 We can look at how this all relates
9:56 directly in your niche and the
9:58 competition there. So, I hope you gained
10:00 some value. If you did, leave a like,
10:02 subscribe, or add comments. How are you
10:04 guys injecting your brand into the AI
10:07 results? I'm so excited to share what
10:08 we're finding every week, and I am
10:10 excited to hear from you. So, thank you.
