0:01 today we're surrounded by an endless
0:05 loop of Trends and ads every swipe every
0:08 scroll there's something new a musthave
0:10 accessory and just like that we're being
0:12 bombarded with things that promise to
0:15 make us happier healthier and more in
0:17 but have you really become happier
0:20 welcome to consumerism the never-ending
0:24 cycle of buy more want more have more
0:26 where it's no longer just about meeting
0:29 our needs but creating desires we never
0:31 even knew we had why do we suddenly feel
0:34 we need that one item that specific
0:36 color or a trendy accessory it doesn't
0:39 just happen by chance when the Barbie
0:41 movie came out pink suddenly became the
0:42 color of the Season every other
0:44 influencer was grabbing pink colored
0:46 outfits and accessories they may only
0:48 wear once or the Stanley Cup a simple
0:50 water bottle that people waited in line
0:53 for and paid double the price online all
0:56 just to say they own one in the US an
0:59 average person spends $188,000 each year
1:01 on things that aren't essential that's nearly
1:02 nearly
1:04 $1,500 a month that could go toward
1:06 something more meaningful but instead
1:09 it's invested in things that sit unused
1:12 in storage units or end up discarded the
1:15 world is on track to reach 5.6 billion
1:17 consumers by 2030 people who for the
1:20 first time have the ability to buy
1:22 beyond their basic needs on the surface
1:25 it's a positive shift after all more
1:27 people can enjoy life's Comforts but
1:29 with this rise comes a massive demand
1:32 demand for resources a demand we can
1:34 barely keep up with and if everyone on
1:35 Earth consumed like the average
1:38 Westerner we'd need over five planets to
1:40 sustain us in reality we're already
1:43 using resources equivalent to 1.75
1:45 Earths but what about sustainable
1:47 consumption isn't buying products that
1:50 are made eco-friendly a solution it's a
1:52 comforting idea but the truth is that
1:54 even sustainable labels often Mass the
1:57 bigger problem as long as we continue to
1:59 overc consume the outcome Remains the
2:02 Same waste and brands that promote
2:05 sustainable options rarely admit their
2:07 role in encouraging us to buy more
2:09 instead they shift the responsibility
2:11 onto US making us believe it's our fault
2:14 for not being conscious consumers while
2:16 they continue to pump out hundreds of
2:19 new trends and sustainable lines that
2:22 feed the exact same cycle in the us
2:24 alone over 11 million tons of clothing
2:26 are discarded every year that's about
2:29 85% of all textiles ending up in
2:31 landfills and it's not just clothing
2:33 Americans generate over four pounds of
2:35 waste per person per day and we're
2:38 running out of space to store it all 25%
2:40 of Americans now rent storage units just
2:43 to house things they barely use this
2:45 constant churn of products generates
2:47 millions of tons of waste every year
2:50 from Electronics to packaging HomeGoods
2:52 and more much of this ends up peeling in
2:54 landfills where it leeches harmful
2:56 chemicals and microplastics and
2:58 eventually making its way back into our
3:00 food chain so how do we end this the
3:02 first thing is to start questioning what
3:05 you truly need instead of jumping from
3:07 one Trend to another focus on quality
3:10 items that serve the intention and stand
3:12 the test of time and for the products
3:14 that you already own the answer is
3:16 simple use them repair what's broken
3:19 repurpose what's forgotten and recycle
3:22 what you can at ecoc creds we're making
3:23 the ladder more transparent and
3:25 rewarding for you we're creating a
3:27 system where every piece of plastic
3:29 waste you recycle is completely managed
3:31 verifiable and traceable on the
3:34 blockchain so you can see exactly where
3:36 you're making an impact follow at EOC
3:38 creds on X to join us on a mission for a
