0:02 The fastest growing businesses and most
0:04 successful people in the world all have
0:06 one unfair advantage, and that advantage
0:08 is speed. I discovered this the hard way
0:10 when I went from being broke and I was
0:11 frustrated to finally being able to
0:13 build multi-million dollar companies.
0:14 Not because I got smarter. I would say
0:17 I'm not any smarter. I got faster. So,
0:19 if you are sick of watching other people
0:21 pass you by, these are my six principles
0:23 to help you learn anything faster than
0:26 99% of people. Number one is that fast
0:28 feedback equates to fast learning. Speed
0:31 without feedback is just chaos. And that
0:32 brings me to this principle. The
0:34 difference between winners and losers is
0:36 not talent is how quickly they get the
0:38 reality to slap them in the face. So
0:40 here's how I test everything. Now
0:43 instead of asking myself, my team,
0:45 calling people, will this work? Do you
0:46 think this will work? Does this sound
0:49 like a good idea? I ask, if I had to
0:51 know whether this works or not in the
0:53 next 7 days, what is the fastest way
0:55 that I could find out? And that question
0:57 has changed everything for me, for my
0:58 life, for my business. Instead of
1:00 building a full product, I would create
1:02 a landing page and see who clicks the
1:04 buy now button. Instead of perfecting a
1:06 50 slide presentation, I test the core
1:09 idea with three people over lunch. I
1:10 say, would you want to listen to this?
1:12 Instead of overthinking somebody that
1:13 I'm going to hire for weeks, I say,
1:14 "Let's just give them a small project
1:16 and then see how they handle it." And
1:18 this is what I learned is that reality
1:20 and testing is your ultimate teacher.
1:22 Everyone has a great idea on paper and
1:24 in theory, but until you test it, until
1:25 you take the first step, you just don't
1:28 know. And most people, here's the thing,
1:30 they think in quarters and years. Where
1:32 speed learners, they think in days and
1:34 weeks. So the faster that you can get a
1:36 yes or a no, confirmation of if it works
1:38 or if it doesn't, the faster that you
1:40 know, either I pivot or I double down on
1:42 it. And so that's why for example when
1:44 I'm talking about is this the right
1:46 workout plan for me? Is this the right
1:47 diet for me? Is this the right direction
1:50 for my company? No matter how big it is,
1:52 how do we figure out in 7 days? And so
1:55 you design every test for speed, not
1:57 perfection, is this probably the person
2:00 I should marry? Is this likely going to
2:02 be a workout plan that will get me to
2:05 lose weight? Is this 80% likely the best
2:07 decision for the company? The goal is to
2:09 get directionally correct and get real
2:12 data before your competitors even submit
2:13 their business plan. People come to me
2:14 all the time and they ask me, they're
2:16 like, "Is this the right product for my
2:18 business? Is this the right next product
2:19 to sell to my customer?" And I'm like,
2:21 "Well, how could we find out in 7 days?"
2:22 They're like, "And it like mindbggles
2:24 people. They're like, "Seven days I've
2:25 got to do this." I'm like, "Well, the
2:27 reality is if it was the right product
2:28 and your customer really wanted it, we
2:30 just need to they would say yes to the
2:32 offer. So, can we just make people the
2:33 offer and not charge them anything and
2:35 then we know that people want the
2:36 thing?" It's like you want to do the
2:38 least amount in the smallest amount of
2:39 time to just know if you're
2:41 directionally correct. And I take this
2:42 premise with all areas of life and it
2:45 has served me so well because I learn so
2:47 much faster than anybody else. Number
2:49 two is that you ship ugly. Even with
2:52 fast feedback, most people still freeze
2:53 because they are waiting on a
2:55 masterpiece. But here's the thing,
2:58 masterpieces are built. They're not
3:00 born. They don't come out of nowhere. If
3:02 you are not slightly embarrassed by
3:04 version 1.0, you know, you have launched
3:06 too late. So, here's what I tell myself.
3:08 This helps me a lot. I call it the first
3:10 floppy pancake principle. You know, when
3:11 you're making pancakes and there's the
3:14 first pancake, it's always ugly. It like
3:15 burns on one side. It soaks up all the
3:17 butter on the pan. It's like raw on one
3:19 side, burnt on the other, and it looks
3:21 like it like just got rolled over by a
3:22 truck. The thing is that you make that
3:24 pancake and you know that the first
3:26 pancake always looks the worst cuz it
3:27 soaks up all the butter. The pan's like
3:28 heating up still. Like, it just always
3:30 is the worst one. But you don't throw
3:32 out the whole batch. you're like, "Okay,
3:34 I'm going to flip another one and then
3:36 another one." And by the fifth pancake,
3:38 you realize that you've got like IHOP
3:39 style pancakes. Like, they're looking
3:41 pretty freaking good. And so, every
3:44 product launch, every piece of content,
3:46 every business idea, they are all floppy
3:49 pancakes at first. But most people spend
3:51 months trying to get the first pancake
3:54 to be the best pancake instead of saying
3:56 number 50 might be the best. And here's
3:58 the thing, you can't even improve a
4:00 product that doesn't exist. You cannot
4:02 get market feedback for something if
4:03 you're still perfecting in your head.
4:04 How do you know the pancake's good if
4:06 nobody eats it? You don't. Maybe the
4:08 first pancake tastes amazing and the
4:09 fifth one tastes like you don't know.
4:11 And so what I would tell you guys is you
4:14 need to embrace the floppy pancake. I
4:15 tell people all the time, I'm like, you
4:17 cannot be afraid of falling on your ass
4:18 in front of other people. Otherwise, you
4:20 will never make it in business. Yes,
4:21 people get to see that publicly, but I
4:23 also have the success I do because I'm
4:25 willing to do that. And so the reality
4:26 is the person who ships 10 imperfect
4:29 versions is always going to beat the
4:30 person that's still polishing number
4:33 one. Number three is cut your deadlines
4:35 in half. You want to force yourself to
4:37 be into floppy pancake mode, you need to
4:40 use this tool. Okay? The fastest way to
4:43 get faster is to give yourself half the
4:44 time that you think is needed. This is
4:46 something that I do with myself all the
4:47 time because I tend to be the type of
4:49 person that's like, "It'll take me 3
4:51 weeks to do this." But the reality is is
4:52 that it won't take me 3 weeks. It might
4:55 take me 3 hours. Okay. And so I've
4:57 learned to use Parkinson's law against
5:00 myself. Parkinson's law is work expands
5:01 to fill the time available. So for me,
5:03 this is what I know. If I think that
5:05 something will take me 2 weeks, I give
5:07 myself one. If I think it's going to
5:09 take 4 hours, I give myself two. And
5:11 here's what I have seen happen. I become
5:13 more innovative. I stop polishing things
5:15 that don't actually matter. I focus on
5:16 only the things that actually move the
5:18 needle. I make decisions faster. And so,
5:20 for example, last month I had to prepare
5:23 for a $2 million pitch. And normally I
5:25 would spend three, four weeks obsessing
5:27 over every little slide. And instead I
5:29 said, I'm gonna do what my husband does
5:31 who doesn't prepare at all. And I was
5:32 like, I'm gonna give myself three days.
5:35 That's it. 3 days to think about it. I'm
5:36 going to do the 3 days prior to it. So
5:38 it's like really feeling like it's
5:39 close. It's like at the line. And
5:42 ironically, it was the best pitch that
5:44 I'd ever given. And now, why was that?
5:45 Because I only focused on the things
5:47 that mattered instead of like 30 things
5:48 that didn't have anything to do with it.
5:50 Also, when you focus on the 30 things,
5:52 they're usually things that don't matter
5:53 and they distract you from the things
5:55 that do. So, you're actually stealing
5:56 your attention from the things that
5:57 going to move the needle, which is the
5:59 worst part of this. And so, what this
6:00 taught me for myself and what I've
6:02 learned through enacting this process is
6:04 that time pressure doesn't create
6:06 stress. It creates clarity because the
6:08 less time you have, the faster you
6:10 actually figure out what matters. And
6:13 so, right now, if you have deadlines, if
6:14 you have projects you're working on, cut
6:16 it all in half. Cut it in half. It's a
6:17 fun thing that I like to do with
6:19 meetings is I'll just go through every
6:20 once be like cut everything in half and
6:22 the team's like, "Oh gosh, she's at it
6:23 again." But I'm like, I just want to
6:25 see, can I still get it done? Can we
6:26 still solve the problems with half the
6:28 time? And I will bet you that you will
6:30 still get it done, but you will feel
6:32 more focused. You will feel less
6:35 analysis paralysis. And you will realize
6:37 that speed comes from working sharper,
6:39 working in smaller segments, not longer
6:42 hours. Number four is that success is
6:44 your biggest enemy. The moment that you
6:47 start winning is the exact moment that
6:49 people lose everything. Comfort is the
6:51 killer of champions. Imagine this. Alex
6:53 and myself, we are pulling in like
6:56 $300,000 a month from our kitchen table.
6:57 Life is good. We just got married. We
6:59 went from being broke and being in debt
7:01 to like having $300,000 a month working
7:03 from our kitchen table. One assistant.
7:04 Life felt good. I remember we were like,
7:06 "We can finally get appetizers and guaca
7:08 chipotle. This is amazing." Then we got
7:11 invited to a mastermind. And at that
7:12 mastermind, everybody there was making
7:14 like eight figures a year and we were
7:16 still like making, you know, low sevens.
7:17 And I remember we go up there and we
7:19 tell everybody what's going on with the
7:20 business and how easy it feels and how
7:22 much money we're making, how fast it's
7:23 growing. And it's amazing. We've only
7:24 got like two people working with us. And
7:27 I remember this guy with a $50 million
7:29 company pulls me aside at the event. He
7:31 said something and it gave me chills and
7:33 unfortunately sticks with me to this
7:37 day. He looked at me. He said, "Kid, if
7:39 making money feels easy right now,
7:40 that's your biggest red flag because
7:42 while you're celebrating, somebody
7:44 hungrier than you is studying your
7:46 playbook, raising capital, hiring
7:48 people, and planning to bury you." And I
7:50 remember that moment. It was like, "The
7:52 honeymoon's over." It hit me like a
7:54 freight train. I was like, "Oh, I got
7:56 snapped out of whatever I was in." Like
7:58 the postmarriage excitement, like
7:59 everything feels good. We're not
8:00 struggling anymore. I was like, "Oh my
8:02 gosh, I realized that I had already
8:04 started coasting. I was taking longer
8:05 lunches. We were getting walk of
8:07 Chipotle. I was sleeping in. I was
8:09 thinking that I'd made it. And this is
8:11 the truth. Success doesn't give you
8:13 permission to slow down. It's actually a
8:14 warning sign that you need to
8:15 accelerate. If you really think about
8:18 it, right, the graveyard of businesses
8:20 are filled with companies that got
8:21 comfortable. Think Blockbuster, think
8:24 Kodak, think Blackberry. They all had
8:26 their moment where they felt invincible.
8:27 They felt unstoppable, but then they
8:29 didn't get ahead. And that's the thing.
8:31 Speed is not just about getting ahead.
8:33 It's about staying ahead. And so what I
8:35 want you to learn from this is that when
8:37 things feel easy, when success feels
8:40 easy, that's your cue to press harder on
8:41 the gas pedal. And the people who are
8:43 outpacing you, they are not smarter than
8:44 you. They are just moving faster than
8:47 you. Number five is the 5-minute rule.
8:48 So how do you build that speed into how
8:50 you operate every day? It starts with
8:52 killing your worst enemy, which is
8:53 hesitation. Every second that you
8:55 hesitate, somebody else is already doing
8:57 what you're still thinking about. My
8:58 first mentor taught me something
9:00 ridiculously simple, but it stuck with
9:02 me and it has served me very well until
9:04 this day. He said, "If it takes less
9:07 than 5 minutes and you have 5 minutes,
9:09 you do it now." You hear, "Oh, I'm I'll
9:11 do that, you know, later. I'll write
9:13 that on my list. Why don't you just do
9:14 it now? Don't know how to write it down
9:15 if you can just do it at this exact
9:16 moment." I remember he said to me, he
9:18 said, "Every time you say I'll do it
9:20 later," you're paying compound interest
9:22 on procrastination, and that interest is
9:24 what will bankrupt you. It kind of hit
9:26 me. I was like, hesitation isn't just
9:28 delay. It's literally theft. It's
9:31 stealing from your future self. And I
9:32 realized that I was actually pretty bad
9:34 at this. I would spend all this time
9:36 trying to gather new information, like
9:37 trying to figure out what other people
9:38 doing, trying to make sure I had the
9:40 perfect move, the perfect plan, like
9:42 just get more information on it. While
9:43 my competitors and people who are going
9:45 to beat me, they were out there testing
9:47 things, gathering real world results.
9:50 And when I realized after I shifted into
9:52 learning how to do this and go faster is
9:54 that clarity does not come from thinking
9:56 harder. It also doesn't come from
9:57 thinking more. It comes from doing
9:59 things faster and testing things. So
10:00 here's what I would give to you. If it
10:02 takes less than 5 minutes, do it
10:04 immediately. There's no need to write it
10:06 down and have a 15 to-do list if you can
10:08 just do half those things right now. And
10:10 you can see how this one tiny habit
10:12 transforms your entire momentum because
10:14 now I realize it's my whole life has now
10:16 been run that way. If it's like, oh, I
10:17 got to order groceries. I've got to get
10:19 back to that person. I've got to send
10:20 that email. All right. Well, do you have
10:21 20 minutes now? Well, it. What's
10:23 wrong with right now? Why can't you just
10:25 do it now? And then you realize that so
10:27 often there's just a tiny bit of
10:28 friction between us and the task. And we
10:30 allow that friction to let us put it on
10:32 our to-do list. But the reality is that
10:34 most of the time we just have 5 minutes.
10:36 The last piece is that you want to love
10:39 the destination, not the GPS to get you
10:41 there. Okay, this is the final secret
10:43 that separates speed learners from speed
10:46 crashers. if you may say. Okay. Winners
10:48 don't fall in love with their plan. They
10:49 fall in love with where they're going.
10:52 Now, here's my philosophy. Pick a lane,
10:55 go allin, but always be ready to switch
10:57 lanes without warning. Now, I know it
10:59 sounds contradictory, but that's because
11:01 that's exactly how this works. Okay? For
11:03 example, when I first started coaching
11:05 people in fitness, I was obsessed with
11:07 fitness. I was going to be the girl that
11:09 transformed WA's bodies. I was going to
11:10 build the perfect workout plan, the
11:12 perfect program, every set, every rep,
11:14 the login credentials, the portal, the
11:15 videos, everything was going to be
11:17 perfect. 6 months in, I realized
11:19 something, which is my most successful
11:20 clients were not just like getting
11:22 ripped and looking great in bikinis,
11:24 okay? They were more confident. They
11:25 were more disciplined. They were
11:26 building more success in their careers,
11:28 their relationships. Like literally
11:29 everything in their life was improving.
11:31 And I think that a lot of people would
11:32 say, "Well, I'm going to stick to my
11:34 guns. Like, I only help people with
11:35 fitness, right?" But instead, I asked
11:37 myself this question. I said, "Am I in
11:39 love with fitness or am I just in love
11:41 with helping people win at life?" And I
11:43 remember it really hit me. I was like, I
11:45 love all of it. This is just one segment
11:47 of it. Fitness is one piece, but I
11:49 actually love helping people with all of
11:51 these things. So, I pivoted, started gym
11:53 launch where we help people learn not
11:55 just how to get in shape and understand
11:56 diet, exercise, all these things, but
11:57 how to build a business, how to make
11:59 money, how to improve all these other
12:02 areas of their lives. And if I had been
12:04 so committed to like it's fitness,
12:05 that's the vehicle, then I would have
12:07 never ever been able to do that and
12:08 built this business that had built, you
12:10 know, much of the material success in my
12:12 life. And if I hadn't done that, then I
12:13 wouldn't be here having built
12:15 acquisition.com making these videos
12:17 today. So the goal here is not to avoid
12:20 mistakes. It's actually just to make
12:22 them faster than everybody else because
12:24 faster mistakes means faster learning
12:27 means faster success. So it just creates
12:29 all this momentum so that you can get
12:30 ahead of everybody else. What I would
12:33 tell you is this. Commit 100% to the
12:35 direction, but hold the method loose
12:36 with your hands. It's like there's a
12:38 saying that I love, which is you want
12:40 strong opinions loosely held. I think
12:42 about this the same way. It's like you
12:44 want to be super committed and super
12:45 willing to pivot. It's like if you can
12:46 do both of those things, then you can
12:48 win. So, all in all, when we think about
12:51 learning fast, speed is not about
12:52 rushing. It is actually about removing
12:54 all the things that slows you down. And
12:56 if you like this video, you can go ahead
