0:01 All right, let me be very honest with
0:02 you because there are a lot of ways to
0:04 make money out there, but some quite
0:06 frankly are just a pain in the ass. You
0:08 have to deal with employees and
0:10 headaches and people and people are
0:12 emotional and blah and this and that.
0:13 And bear in mind, this is coming from
0:15 someone who employs hundreds of people
0:16 between my [music] businesses. So, I
0:18 experience it firsthand every single
0:19 day. So, this video is for me if I was
0:21 on the opposite side and I was like, you
0:23 know what, I just want to live a good
0:24 life. I want to have the laziest
0:26 business where I can just be one person.
0:28 and I don't have to deal with headaches
0:29 and managing team and employees [music]
0:32 and emotions and people waking up on the
0:33 wrong side of the bed every day and all
0:34 this sort of stuff which honestly the
0:36 more I talk about it sounds very lovely.
0:37 So I'm quite jealous of you watching
0:39 this video. So let me get into the
0:41 laziest one person business model that
0:43 can make you over $100 a day. And we're
0:44 going to do this by comparing a few
0:46 different business models and seeing
0:48 whether it fits this objective. Now let
0:49 me be clear. Are you going to make
0:51 millions of dollars a year from this?
0:53 Realistically, probably not. But for
0:55 most of you guys, $100 a day or even a
0:57 few hundred a day is life-changing. And
0:58 then from there, you can take the model
1:00 and you can make it more advanced. And
1:02 you know, you can hire people and do all
1:03 this stuff. But for now, let's just
1:05 focus on today's objective, which is
1:06 $100 a day online. Now, first thing we
1:08 need to do is remove this idea that lazy
1:10 is bad. You see, Bill Gates once said,
1:12 "I will always choose a lazy person to
1:14 do a difficult job because a lazy person
1:16 will find the easy way to do it. A lazy
1:18 person will find a way to make a system
1:20 efficient because there's no point
1:21 spending 8 hours on something that can
1:22 take two. That's not something that's
1:24 admirable. So, we want to achieve the
1:26 outcome with the lowest amount of
1:28 effort. So, isn't it kind of ironic that
1:29 one of the most successful entrepreneurs
1:32 of all time glorifies laziness, but yet
1:34 it's a trait that's exclusively
1:36 perceived as a negative by society
1:38 today? And what if I told you that he's
1:40 100% correct? What if laziness is
1:42 actually an advantage, especially in
1:44 [music] 2026? I mean, from the day we're
1:46 born, we get indoctrinated into
1:47 believing that you must suffer to be
1:49 successful. The harder you work, the
1:51 more you deserve, right? Wrong. That is
1:53 simply social conditioning. And the
1:55 truth is the world doesn't reward hard
1:57 work. It rewards outcomes. Outcomes are
1:59 the only thing that matter. And it's
2:00 interesting because there's actually a
2:01 term for this phenomenon. It's called
2:03 effort moralization. It's the belief
2:06 that working harder somehow makes you a
2:08 better, more moral person even if the
2:10 results are worse or at the very least
2:12 the same. And this is why so many people
2:14 take pride in being busy instead of
2:16 being effective. It's why everyone is so
2:18 blinded by hustle culture instead of
2:20 asking the most important question of
2:22 all, which is, "How can I work less and
2:24 earn more?" So, in today's video, we're
2:26 going to test this idea by
2:27 systematically breaking down different
2:29 business models to understand which
2:32 business model is truly the laziest but
2:34 most effective. We're not looking for
2:36 the most exciting or the most glamorous
2:37 business model. We are looking for the
2:39 one that makes the most money with the
2:41 least amount of effort, stress,
2:43 complexity, and most important of all
2:44 for someone who's beginner or
2:46 intermediate is the least amount of
2:48 risk. So, what we're going to do in
2:49 today's video is we're going to look at
2:51 five oneperson business models you've
2:53 seen all over YouTube and measure them
2:56 across five specific categories. And
2:57 these are the ones that really matter.
2:58 For example, if you want to build a
3:00 business without working around the
3:01 clock and without intorible amounts of
3:03 stress that keep you up at night. And by
3:05 the end of the video, you're going to
3:07 know exactly which model gives you the
3:08 highest income [music] with the lowest
3:10 input. And more importantly, you're
3:12 going to finally understand why the ones
3:14 winning in this new economy aren't the
3:16 ones grinding the hardest, but the ones
3:18 who work the smartest. So, grab a pen
3:22 and paper and let's get started. Now, if
3:23 I'm going to help you find out what's
3:26 really the laziest one person business,
3:27 you can't just guess your way through
3:29 this process. So before we get into the
3:30 first business model, let's look at the
3:32 five categories that we're going to use
3:34 to rate the laziness of each one of
3:36 these models. First is capital
3:38 investment. And in my eyes, this is
3:39 actually the most important one. And
3:42 honestly, it annoys me so much when I
3:43 see people telling beginners to start
3:45 businesses that can ruin them
3:47 financially. Think of a business model
3:49 like a car and success as the
3:51 destination. If you just keep driving,
3:53 you're going to eventually get there as
3:55 long as you don't run out of fuel. But
3:57 when you pick a business that burns cash
4:00 like a sports car drinks petrol, it
4:02 doesn't matter how good your map is. If
4:04 you run out of fuel halfway, you will
4:05 never get there. You see, most
4:07 entrepreneurs, they fail because they
4:09 run out of money, not because they're
4:11 lazy. And to prove this, let's look at
4:12 this study that Forbes did on startups.
4:14 Studies show that running out of money
4:16 is the most common reason why businesses
4:19 fail, with 38% of startups failing for
4:21 this exact reason. So what we're looking
4:23 for here is a business model that
4:25 requires as little capital investment as
4:26 possible. So that way you don't risk
4:29 becoming a part of that 38%. Next, we
4:31 need to look at complexity. Basically,
4:33 this is how steep the learning curve is
4:35 and how difficult it becomes when
4:37 scaling. We're looking for the laziest
4:38 business model. So we're not looking for
4:40 a business model that requires years of
4:42 dedication to master skills that are
4:44 required to succeed. We don't want
4:46 business models that require hundreds of
4:48 complex systems and processes and a host
4:50 of skills on top of that that generally
4:53 have a high barrier to entry. They come
4:54 with a [music] lot of friction. Let's
4:56 take a software or a tech company as an
4:58 example. Everyone loves the idea of
5:00 building the next big app because it
5:02 sounds super glamorous and oh, you have
5:04 a very serious fancy sounding business.
5:06 Great. But I can tell you from
5:07 experience, I started my first software
5:09 company 5 years ago. In reality, it's
5:11 one of the most complex business models
5:12 on the planet. And not only very
5:14 complex, but [music] it can be very cash
5:16 intensive. You need to understand
5:18 product development, coding, UX design,
5:20 servers, databases, APIs, and then
5:21 you're going to need funding where
5:22 you're probably going to spend months
5:24 pitching investors who have already said
5:26 no to 99 other startups that week.
5:27 [music] And even if you do get funding,
5:29 now you've got to build a team,
5:31 engineers, designers, sales reps, each
5:32 with their own moving parts,
5:33 communication systems, and [music]
5:35 dependencies. The laziest business
5:38 models aren't necessarily mindless. They
5:40 are designed in a way where there is
5:42 minimal friction. Now, next [music] up,
5:44 we have time to profit. How quickly can
5:46 you expect to make money? If you're
5:47 watching this video, you're probably
5:48 looking for a way to make money in the
5:50 short term. Right now, also, I want to
5:51 make something very clear. There's no
5:52 such thing as get-rich quick. Now, does
5:54 get rich quicker, okay? Rather than
5:56 going into a business model where we see
5:58 returns after 5 years or 7 years, we can
6:00 get into a model where potentially after
6:01 5 to 7 months, we're in a great place.
6:02 But don't think that just happens
6:04 overnight because technically the
6:06 laziest way to make money is just keep
6:08 investing money in the S&P 500. But the
6:09 problem with that is that you need money
6:10 to invest [music] and it's going to take
6:12 a long time for you to see any
6:14 substantial returns. Let's say the
6:15 market has an incredible year and it
6:17 goes up 20%. You invested [music]
6:19 $2,000. Great. Your $2,000 is now
6:21 $2,400. That's not going to change your
6:22 life. That's not really going to do
6:23 anything for you. So, the laziest
6:25 business models are ones that pay early.
6:26 And you need to understand that first
6:28 dollar actually isn't even about the
6:30 money. It's proof, okay? Proof that it
6:31 works. Proof that you can do it. And
6:33 proof that you should keep going. Fast
6:35 [music] feedback loops keep motivation
6:37 high. Fourth is ongoing management.
6:39 Ongoing management is the category that
6:41 is a true indication of how lazy a
6:43 business model actually is. If you
6:44 choose a business model that requires
6:46 your attention 24/7, you may as well
6:48 just get a job. We're looking for a
6:49 business that doesn't demand your
6:51 constant attention around the clock. You
6:53 need to understand that if your business
6:55 demands constant attention where you
6:56 perform daily tasks like replying to
6:59 customers, fixing bugs, managing teams,
7:00 and putting out fires, well then you
7:01 [music] don't own the business. The
7:03 business owns you. We're looking for a
7:05 business model that continues to pay
7:07 even when you aren't actively working on
7:08 it dayto-day. And the fifth [music] is
7:10 income consistency. This measures the
7:11 stability of the income that the
7:13 business model produces. If you make
7:15 $10,000 one month and zero the next,
7:17 well, that's not really freedom. That's
7:18 just stress with no security. The issue
7:20 [music] is you can't plan, you can't
7:22 scale, and you definitely can't relax.
7:24 You are consistently in survival mode. A
7:26 lazy business model is one that is
7:28 predictably profitable. [music] So,
7:30 let's look at the first five business
7:32 models and see how it stacks up in these
7:35 five categories. Number one, Forex
7:37 trading. Now, I wouldn't even consider
7:38 this an actual business model, but if
7:39 you've been looking for ways to make
7:41 money online, this is definitely a model
7:42 that you've been seen or pitched.
7:44 [music] Without getting into the finer
7:46 details, traders basically bet on the
7:47 movements of financial markets. When
7:48 they take a buy position, they're
7:50 betting the price will rise. When they
7:52 take a sell position, they're betting
7:53 that the price will fall. If you're
7:54 right, you make money, but if you're
7:56 wrong, you will lose money. Sounds
7:58 pretty simple, right? Let's look at the
8:00 first category, capital investment. The
8:01 capital investment appears to be low
8:03 because you can open account with a few
8:04 hundred, but you need to [music]
8:06 understand that that's a trap. The
8:08 smaller that your account is, the faster
8:11 it can disappear. You need real capital
8:12 to make real returns. If you're trying
8:14 to make a $100 a day, you can't really
8:16 trade with $200 in your account. You're
8:18 either going to take insane risks or
8:20 you're going to burn out in a week. Most
8:22 traders need thousands and thousands and
8:23 thousands to navigate the market's
8:25 volatility. If you don't have that kind
8:26 of capital behind you, one wrong move
8:28 can lead to your capital being wiped out
8:29 completely. So, if you want to make a
8:31 $100 a day as a trader, you need a lot
8:33 of upfront capital to work with. Now,
8:35 capital investment might be a problem,
8:36 but let's take a look at a complexity. I
8:38 mean, if it is actually really easy to
8:39 make money, well, then investing a bit
8:41 more than you anticipate it might be
8:43 worth it, right? I mean, trading looks
8:44 super simple, right? From the outside,
8:46 charts go up, charts go down. The truth
8:48 is that behind the scenes, it's a war
8:50 zone. You have to learn how to read
8:52 technical indicators, track economic
8:54 data, understand candlestick patterns,
8:56 use risk management systems, and make
8:58 split-second decisions under pressure.
9:00 Remember, you're not trading against
9:01 amateurs here. No, no, no. You're
9:03 trading against algorithms and
9:05 institutions that have faster technology
9:07 and huge amounts of data. And if you
9:09 want some data, here's a stat that
9:10 proves how big the learning curve for
9:12 trading really is. Just take a look at
9:14 this. 72% of traders end the year with
9:17 financial losses with only 3% of traders
9:19 making more than $50,000 per year.
9:21 Becoming a successful trader comes with
9:23 a steep learning curve both on the
9:26 technical side as well as on the mental
9:28 side of things. It takes a massive,
9:30 massive mental toll on you when it comes
9:32 to time to profit. It is a deceptive
9:33 category when it comes to trading
9:34 because you could technically be
9:36 profitable from day one. The truth is
9:38 that many traders spend months, even
9:40 years, just learning how to not lose
9:42 money. Not make money, but just not lose
9:44 money. And the average beginner blows
9:46 their first few accounts before they
9:47 even become profitable. You can win
9:49 quick, but this will come down to luck,
9:51 not skill. And for most people, trading
9:53 isn't going to provide a fast route to
9:55 profit. [music] Because quick wins are
9:57 usually luck, and real profits can take
10:00 months, even years. Time to profit is
10:02 slow. And trading is often positioned as
10:04 a model that requires minimal input. But
10:06 if you really want to get to the top of
10:08 the game, you have to live and breathe
10:09 this. You need to be watching the charts
10:11 daily, following the news, and react
10:13 instantly if an opportunity presents
10:15 itself. Then when it comes to ongoing
10:17 management, it well and truly fails a
10:19 test. If you're looking for a lazy
10:20 business model, this isn't it. Traders
10:22 that truly succeed are thinking about
10:24 trading even when they're not trading,
10:26 analyzing markets, planning their next
10:28 moves. And the final category is income
10:30 [music] consistency. And this is where
10:32 this business model really falls short.
10:34 Trading is a game of high risk and high
10:36 reward. You can make $2,000 one day and
10:39 lose 3,000 the next. You can make 10,000
10:41 one month and lose money the next month.
10:43 There is practically zero income
10:44 consistency when [music] it comes to
10:45 trading. You will have the highest of
10:47 the highs and the lowest of the lows. If
10:49 you are looking for a low stress
10:50 business model where you can predictably
10:52 calculate your income monthtomonth,
10:54 trading isn't the one. The next business
10:56 model is the one that many people view
10:58 as the original business model that made
11:00 making money online accessible to almost
11:02 anyone and that's drop shipping. In
11:05 simple terms, drop shipping is sourcing
11:06 physical products from countries like
11:08 China at a low price and selling them
11:10 for a higher price in countries like US,
11:12 United Kingdom and Australia. And the
11:14 reason why this business model became so
11:16 popular is because you're just the
11:18 middleman. Instead of buying and storing
11:19 inventory, the supplier takes care of
11:21 everything. You never touch the product.
11:22 You don't need a warehouse. and you only
11:24 pay for inventory after the [music]
11:26 customer pays you. Sounds amazing,
11:28 right? Well, here's what most beginners
11:30 miss. It's true that the supplier deals
11:32 with stock, inventory, and shipping. But
11:33 you still need to deal with one of the
11:35 most complex and expensive parts, the
11:37 marketing. So, let's look at drop
11:38 shipping using the five categories.
11:40 Starting with the first one, capital
11:42 investment. Once you find a product to
11:43 sell, you don't know whether people are
11:44 actually going to buy your product or
11:46 not. And that means that you have to
11:47 [music] test it. The only way to test a
11:49 product is to get eyes on your offer.
11:51 And how do you do that? you are going to
11:53 have to run paid ads on platforms like
11:54 Facebook, [music] Instagram, and Tik
11:56 Tok. The problem with running paid ads
11:58 is that it requires money before you've
11:59 made a sale and before you even know if
12:01 the product [music] is even going to
12:02 work. And this is the first major
12:04 problem with drop shipping. You need to
12:06 invest your hard-earned money just to
12:07 test if [music] the product is even
12:09 going to work. And in order to test a
12:12 product properly, using paid ads isn't
12:14 cheap. In fact, I've seen many beginners
12:16 burn through their entire savings trying
12:17 to find a product that works just to run
12:19 out of money before they ever find their
12:21 winning product. [music] And for that
12:22 reason, drop shipping capital investment
12:25 is high. When it comes to complexity,
12:27 most of the setup is pretty easy. It is
12:29 easier than ever to build store pages,
12:30 and there are lots of software options
12:32 to connect you to suppliers and write
12:35 all of the store page copy for you. The
12:37 setup is smooth, but the complexity
12:39 starts to rise when you are up and
12:40 [music] running. If you don't master
12:42 ads, you get no traffic and you start
12:44 burning cash. If your suppliers let you
12:45 down in terms of shipping times and
12:47 product quality, well then refunds start
12:49 to pile up. Now, in [music] comparison
12:51 to trading, I think drop shipping is
12:53 slightly less complex with a more
12:54 manageable learning curve. But with the
12:56 competition being as high as it is
12:57 currently, I think that there are better
13:00 options out there. Next, time to profit.
13:01 When you see the drop shipping
13:03 thumbnails on YouTube with those huge
13:04 numbers on screen, it's easy to think
13:06 that you can get rich overnight as a
13:08 drop shipper. The thing is and what you
13:10 need to understand those numbers aren't
13:11 profit [music]
13:12 they are revenue after paying the
13:15 suppliers the shipping cost the ad spend
13:16 etc the profit [music] is only a
13:18 fraction of that now you might be
13:19 wondering well how do you know all this
13:20 is one of my physical product brands I
13:22 started 5 years ago it's not the biggest
13:24 company on earth but it still does a few
13:25 million a year and outside of that I'm
13:27 an investor in many many many companies
13:29 in general I try to stay away from
13:30 physical product businesses but even on
13:32 my desk I have a few companies I've
13:33 invested in I'm an investor in this
13:35 company here's the candle on the table
13:36 right now I'm writing a check this week
13:38 to become an investor. And of course,
13:39 none of these three companies are drop
13:40 shipping businesses. I'm just saying
13:41 it's so frustrating seeing all these
13:43 beginners see these massive topline
13:44 numbers and understand that there's a
13:46 lot of e-commerce shops out there that
13:48 are making a million in topline and
13:50 losing money. So, until you know what
13:51 the profit looks like and what the
13:52 balance sheet looks like, trust me,
13:53 these are not businesses that [music]
13:55 you want to get into. Speaking from
13:57 experience, but not only that, people
13:59 truly don't understand the amount of
14:00 money that some of these drop shipping
14:02 businesses are spending on testing
14:04 products before they find the one that
14:05 truly works. And even when I ran an
14:07 agency for six years, we actually had
14:08 some big-time drop shippers that we were
14:10 running the ads for. And we were testing
14:12 a dozen plus different products per day.
14:14 It was insane. It was this constant
14:15 hamster wheel. So, especially for
14:17 beginners, it can take months of testing
14:19 before you find a winning product that
14:21 makes you profitable. It varies, but on
14:23 average, time to profit is actually
14:24 slow. And ongoing management for a drop
14:26 shipping store can be a real dealbreaker
14:27 when you're looking for the laziest
14:28 business model because you're going to
14:30 have to handle customer complaints and a
14:31 lot of customers. By the way, listen,
14:33 it's different when you have five or 10
14:34 customers per month, but when you have
14:35 thousands, sometimes even tens of
14:37 thousands of customers per month, it's
14:38 [music] a lot. You have advertising
14:40 performance. You have supplier issues.
14:41 Speaking from experience, you wake up
14:42 one morning and there's some new tariff
14:44 news. It just totally changes the
14:45 financials of your business. You have
14:48 refund requests. It's a lot. And as I
14:49 said, take this coming from someone who
14:51 not only runs but invests in physical
14:52 product businesses. I try to stay away
14:54 from them. But for me, it's just passion
14:55 project stuff. And I can only do this
14:56 because I have the real solid
14:58 businesses, which I'll show you one of
14:59 them that I helped get me to this point.
15:01 So, trust me when I tell you ecom can be
15:02 rough. And of course, granted, I've
15:04 never done drop shipping, so that makes
15:06 things slightly easier. But really, just
15:07 understand that if a supplier messes up
15:09 the order, the customer blames you. If
15:11 your ad account gets banned, your entire
15:13 income disappears overnight. Those who
15:14 get to the top of the mountain with drop
15:16 shipping as their vehicle. They automate
15:18 everything. They hire massive teams to
15:19 manage the chaos [music] or expensive
15:21 agencies and service providers. Drop
15:22 shipping doesn't stay a one-man business
15:24 for very long, trust me. And finally, we
15:26 have income consistency. If you build a
15:28 real brand around a product that has
15:30 longevity, the income can start to
15:31 become pretty predictable and
15:32 consistent. As I said, I've been running
15:33 my eyewear brand for 5 years now, but
15:35 once again, it's a real brand. It's not
15:36 drop shipped. Okay? Drop shipping and
15:38 building a real e-commerce business are
15:40 two very different things with different
15:42 levels of complexity. With traditional
15:43 drop shipping, you're really focusing on
15:45 trending products. So, if you're early,
15:46 your income climbs quickly and
15:48 consistently until the trend ends and
15:49 your income falls off. I'm sure you guys
15:51 all remember the fidget spinners. People
15:52 made millions with that like 8 or 10
15:54 years ago. Do you ever see them anymore?
15:56 No. So, drop shippers are constantly
15:57 planning this by looking for the next
15:58 trending product, which means they're
16:00 always in survival mode. So, if you
16:02 don't find the next trend in time, your
16:04 monthly income can drop from tens of
16:05 thousands to a few hundred before you
16:08 know it. And that is why I consider drop
16:10 shipping to have a volatile income
16:11 consistency. Now, for this next model,
16:13 let's move away from online business
16:14 models and look at one of the oldest
16:17 wealth building models in history, real
16:19 estate. This model is pretty simple. You
16:20 buy a property in the form of an
16:21 apartment, a house, or a commercial
16:23 property, and you are able to make a
16:25 return in two ways. You have cash flow
16:26 and appreciation. And I apologize when I
16:28 was preparing this, I actually did them
16:29 the other way around. So cash flow,
16:30 you're going to rent out the property
16:32 and earn monthly income from the
16:33 tenants. And then you have appreciation.
16:35 The property value goes up over time and
16:36 you [music] sell it for a profit. So
16:38 there's two angles there. Now, just like
16:40 with the other models, let's see how it
16:41 stacks up as a lazy business model.
16:43 Starting with capital investment. This
16:45 is a very obvious roadblock in this
16:47 business model. Real estate is one of
16:49 the most expensive assets that the
16:50 average person buys in their lifetime.
16:52 So, the capital investment is
16:54 substantial. Of course, there are loans
16:55 available to help people purchase real
16:57 estate, but it isn't that simple. Banks
16:59 will do their due diligence before
17:00 approving a loan application, looking
17:02 into factors such as income stability,
17:04 debt to income ratio, credit history,
17:07 property value, as well as down payment.
17:08 Even if you get a loan, there are so
17:10 many hidden costs you may not even think
17:12 of right now, like closing costs, taxes,
17:14 agent fees, legal fees, maintenance
17:16 fees, and many more. So, I think it's
17:18 pretty fair to say that real estate is a
17:20 capital heavy business model. So, we
17:21 understand that you need a lot of money
17:23 to get into real estate, but how complex
17:25 is it as a business model? The
17:27 purchasing process is complex with many
17:28 moving parts that [music] you need to
17:30 understand. I'm talking about financing,
17:31 the legal side of things, as well as
17:33 property valuations. And the complexity
17:35 doesn't stop once the purchase is
17:36 complete. You need to deal with repairs
17:38 and maintenance, rental agreements,
17:40 tenants, and ad hoc issues that are
17:42 going to occur. And as you add
17:43 properties to your portfolio, the
17:46 complexity just increases. Despite how
17:47 simple real estate looks from the
17:49 outside, it can be a nightmare to
17:51 manage. Everything requires approval,
17:53 signatures, and patience. So, for that
17:55 reason, it's considered a complex
17:56 business model. And then, when it comes
17:58 time to profit, this one is brutal. Real
18:00 estate is a long-term game. You might
18:02 hold a property for [music] years before
18:03 you see any sort of meaningful return.
18:05 Even if you rent it out, that cash flow
18:06 goes straight into mortgage payments,
18:09 repairs, and property management fees.
18:11 Real estate is a slow and steady model.
18:13 It's predictable, not fast and exciting.
18:14 If your goal is to start a cash flow
18:16 business that pays you quickly, real
18:18 estate [music] is not the one. It is one
18:19 of, if not the slowest vehicle you could
18:20 choose. Now, you might be listening to
18:22 all this and going, "Oh, you're a real
18:23 estate hater." I've invested well over 8
18:25 figures personally myself into real
18:26 estate in multiple countries as well.
18:28 So, I'm not a real estate hater, but I
18:30 can tell you few things. In every
18:31 country that I have real estate, I have
18:32 someone to manage the properties. And by
18:34 the way, this isn't like a property
18:35 management [music] company. These are
18:36 full-time people that work for me for
18:37 separate things and also manage the
18:39 property. I have no debt. I have no
18:40 mortgage. And every single person that
18:42 is in my properties I know personally.
18:43 So not just random tenants that are
18:45 disrespectful and don't give a and
18:46 want to cause problems in the place. And
18:48 with all that being said, [music] it's
18:50 still a headache. There's still always a
18:52 random thing every month that comes up.
18:53 So, do I regret buying all that
18:55 property? No. Because a lot of it it's
18:56 more of, hey, I just want these
18:58 properties and it's nice. I'll make a
18:59 little bit of money. It's not going to
19:00 be anything crazy. But I can tell you
19:01 from firsthand experience, [music] if
19:02 you try to make this your main
19:04 occupation, it really is a full-time
19:05 job. You need a lot of money to get into
19:07 it. And as I said, I think real estate's
19:08 great, but it's not a lazy way to make
19:09 money. In fact, it's not a way to make
19:11 money at all. It's a way to invest your
19:12 money. And those are two very different
19:14 things. The way you generate your money
19:15 and the way you invest your money are
19:17 two very different things. Now, also
19:18 bear in mind once your investment
19:19 portfolio is big enough, then at some
19:20 point that can become your main
19:22 occupation where all you do is manage
19:23 your money and invest. But if you don't
19:25 have at least $3 million in your
19:26 investment portfolio, in my humble
19:28 opinion, you should be more focused on
19:29 making money rather than just investing
19:31 it. So, as I told you, listen, there's a
19:33 lot of ongoing management. Repairs and
19:34 maintenance is always going to be
19:35 something that needs to be managed, but
19:37 the level of management required depends
19:38 on how the property gets utilized. So,
19:40 if you buy the property just to hold and
19:42 sell it for a profit later, there isn't
19:43 much ongoing management. But if you're
19:44 buying property to make money, it's
19:46 unlikely you're going to utilize it in
19:47 that way because you're going to need a
19:49 way to cover the mortgage costs and
19:51 taxes. Most people buy a property,
19:53 [music] rent it out, and use the money
19:55 to cover these costs and hopefully keep
19:56 some profit. Now, there are two types of
19:58 rental properties. You have long-term
19:59 rentals, and these are properties that
20:00 have tenants that occupy the property
20:02 for long periods of time. Because
20:03 tenants [music] stay there for months,
20:05 even years, the property owner has
20:07 security, and rental prices are usually
20:09 lower than short-term [music] rentals.
20:10 The ongoing management of long-term
20:12 rentals still requires the owner to take
20:14 care of repairs, but generally, the
20:15 ongoing management is manageable. But
20:17 let's say you want better returns.
20:18 You're going to look at short-term
20:19 rentals, and this is a different story.
20:21 These are properties that get rented out
20:22 for a few days at a time, maybe even a
20:24 month at push by listing them on
20:26 platforms like Airbnb. Short-term
20:28 rentals are more profitable because the
20:30 lack of security allows the owner to
20:31 demand higher prices. But this also
20:33 comes at a cost. The ongoing management
20:35 is very intense because the owner needs
20:37 to take care of everything [music] a
20:38 long-term rental owner does, but also
20:40 needs to manage bookings. They need to
20:41 organize cleaning after every booking
20:43 and will also need to communicate with
20:45 clients regularly. And most short-term
20:47 rental owners will work with property
20:49 managers or agencies that provide
20:51 property management services because of
20:53 the high ongoing management demands. So,
20:54 as you can see, if you really want to
20:55 make money with real estate, the ongoing
20:58 management is not as easy as it seems
20:59 because there are different levels of
21:01 management depending on how the property
21:03 is utilized. Ongoing management I'm
21:05 going to place as moderate. Lastly, is
21:06 income [music] consistency. This is
21:08 where real estate performs relatively
21:10 well. As long as the market performs
21:11 well, you can manage your property
21:13 portfolio correctly and as long as you
21:15 did your due diligence upfront, real
21:16 estate provides a stable income. Now,
21:18 for the penultimate business model,
21:19 we're going to go back into the online
21:21 business model space. This is a business
21:23 model I haven't spoken about much, but
21:24 with my success on this platform, I
21:26 really know what goes into being
21:28 successful with this model, and that is
21:30 YouTube automation. Now, I'm sure that
21:31 many of you know that YouTube pays
21:33 creators depending on the number of
21:34 views that they get. So, as long as you
21:36 stay within YouTube's guidelines, which
21:37 by the way, their guidelines are
21:38 becoming more and more strict as days go
21:40 by, you can monetize your channel and
21:42 YouTube will pay you depending on the
21:43 number of views that you get. And
21:45 YouTube's automation takes advantage of
21:47 this by creating multiple YouTube
21:49 channels in multiple niches in the
21:51 attempt to rack up views and ultimately
21:53 get paid. These channels are often
21:55 completely faceless, so the viewer
21:56 actually doesn't know who the creator
21:58 is. So, let's take a look at Sunny V2
22:00 for example. They have [music] over 4
22:02 million subscribers with their videos
22:03 getting millions of views. Based on the
22:05 number of views, Sunny V2 is making
22:06 thousands of dollars a month from this
22:08 channel, maybe even tens of thousands of
22:10 dollars a month. The channel is
22:11 completely faceless and the videos cover
22:13 a variety of topics that people are
22:15 interested in. And as you can see, he
22:17 has done incredibly incredibly well. And
22:18 to be honest, he has a wide array of
22:20 very interesting videos. So all credit
22:22 to him. But let's break down YouTube
22:25 automation to see if it's as lazy as it
22:26 seems. Starting with the capital
22:28 investment. Starting a YouTube channel
22:30 is free, so that's a good start.
22:31 However, creating videos that get
22:33 millions of views is not. Let me
22:35 explain. You need hundreds of thousands
22:37 of views a month, if not even millions
22:38 of views a month, to make substantial
22:40 YouTube AdSense. That means that content
22:42 matters and the quality matters. You're
22:43 going to need to pay script writers,
22:45 editors, voiceover artists, thumbnail
22:47 designers, even researchers. If you
22:48 really want to take things to the next
22:50 [music] level, you are investing money
22:52 into videos that may not make a scent.
22:54 And by the way, take this from someone
22:56 who knows. Growing an audience on
22:57 YouTube is a slow burn. It requires
22:59 months, even years of testing and
23:00 improving. And on top of that, there's
23:02 always a level of luck involved. In
23:04 fact, this year will be 10 years I've
23:06 been on YouTube, which is crazy to say.
23:08 I've posted a video pretty consistently
23:10 every week for 10 years to grow my
23:11 audience. And even while showing my
23:13 face, it took me a while to gain any
23:15 sort of real traction. You're going to
23:17 be burning cash month after month before
23:18 you even see the smallest return. And
23:20 for [music] that reason, capital
23:22 investment is high. Now, despite the
23:24 capital investment being a problem, it
23:26 seems pretty simple, right? Just keep
23:28 creating and posting videos until you
23:30 blow up and start making thousands a
23:31 month. Unfortunately, it's not as simple
23:33 as that. There is an art to growing on
23:35 YouTube. You need to create and test
23:37 thumbnails in order to increase the
23:38 click-through rates to optimize video
23:40 performance. You need to write scripts
23:42 that keep people watching. You need to
23:43 find topics people are interested
23:45 [music] in. There's so much trial and
23:46 error involved before you master
23:48 YouTube. Mastering the business model is
23:50 already difficult. And on top of that,
23:52 you also need to build systems for your
23:54 team to operate in effectively. And I
23:55 speak from experience when I say that
23:57 building and managing a content team on
23:59 top of mastering the art of YouTube is
24:00 [music] extremely complex and the
24:02 learning curve is steep. Time to profit
24:04 is also a massive roadblock in this
24:05 business model. The combination of the
24:07 business model's need for upfront
24:09 investment coupled with the slow burning
24:10 nature of YouTube means that it can take
24:12 months, if not even longer, before you
24:14 [music] break even. If your goal is to
24:16 make $100 a day from AdSense, well then
24:17 you're going to need hundreds of
24:19 thousands of views with YouTube's payout
24:21 structure. From the outside, YouTube
24:23 automation looks like easy money. But in
24:24 truth, it's one of the slowest ways to
24:26 make money online. And ongoing
24:27 management is where you're going to see
24:29 the word automation fall apart
24:30 completely. This business model is
24:32 full-time because YouTube rewards
24:34 consistency. You need to keep uploading
24:35 or your channel starts to die [music]
24:37 and your income follows that. Even if
24:40 you outsource editing and scripting,
24:41 you're still managing the process,
24:43 reviewing content, approving drafts,
24:44 fixing mistakes, and tracking
24:46 performance. The truth is, those who
24:48 succeed with YouTube automation aren't
24:49 lazy. They're organized. They treat
24:51 their channel like a media company.
24:53 Income consistency is an interesting one
24:55 when it comes to YouTube automation. As
24:56 your channel grows, your income grows
24:58 steadily alongside it. And there are
24:59 going to be dips during months where
25:01 your videos didn't hit the mark, and you
25:03 will have high income outliers where a
25:04 video went super viral. As I said
25:06 before, it is a slow burn. But if you
25:08 gain some momentum, you should see
25:10 steady growth. It's important to keep up
25:11 with trends and position your channel in
25:14 a way that is built for longevity, not
25:16 just short-lived topics. [music] Now, as
25:17 you've probably seen, none of these
25:20 business models are truly lazy if you
25:22 just look at them objectively. Now,
25:24 above the surface, they're going to all
25:25 present themselves as easy money
25:27 opportunities. But today, I've given you
25:29 some insight into what lies below the
25:31 surface. And a lot of this coming from
25:33 personal experience. They all demand too
25:34 much money, too much time, too much
25:36 expertise, and too much mental bandwidth
25:38 for anyone that wants to make money the
25:39 smart way. And I'll be honest with you,
25:41 I already knew that. I've been in the
25:43 world of online business for over 10
25:44 years, and I have seen business models
25:46 come and go. I've tested most of them
25:48 myself, and that's why I know what they
25:49 actually [music] require to be
25:52 successful. Now, there is one business
25:55 model for 2026 that has always been
25:57 extremely profitable. But until
25:59 recently, due to the rise of AI, in good
26:00 conscience, I couldn't consider it lazy.
26:02 In fact, I was actually one of the early
26:04 adopters of this business model without
26:06 even realizing it at the time. And that
26:09 model is AI shadow operating. And this,
26:11 my friend, is the laziest oneperson
26:13 business model. And I am going to prove
26:15 to you that this is truly the laziest
26:17 business model you can start right now
26:19 using the same five categories that
26:20 we've been using. But first, let me
26:22 explain what AI shadow operating
26:24 actually is. There are millions of micro
26:26 creators out there with 20,000
26:29 followers, 32,000 followers, 57,000
26:31 followers, making engaging content,
26:33 building loyal audiences, but still
26:35 earning an average 9 to5 income. Or in
26:36 fact, most of the times not even making
26:38 any income from their social media. Now,
26:39 yeah, sure, maybe they get some free
26:41 stuff here and there. They have a few
26:42 affiliate links that they get some
26:43 commissions from, and if they're lucky,
26:45 they get a few small brand deals. But
26:47 what they haven't realized yet is that
26:48 the biggest creators in the world aren't
26:50 making their money from brand deals and
26:51 affiliate links. They're making their
26:53 money from digital products, courses,
26:55 mentorships, communities, even apps.
26:57 They understand their audience's needs.
26:59 They package the solution digitally and
27:01 they sell it to an audience that already
27:03 knows, likes, and trust them. Now, the
27:04 macro creators, the people with millions
27:06 of followers, most of them, not all of
27:08 them, but most of them already have this
27:09 method down to a science. But the
27:11 microcreators, they don't know how. They
27:13 haven't caught up. They don't have the
27:14 ability. As I said, they either don't
27:16 know the opportunity even exists, or
27:18 they don't have the appetite to run a
27:19 business. They just want to create
27:21 content and get more followers. And this
27:23 is where the opportunity lies for shadow
27:26 operators. As a shadow operator, all you
27:28 need to do is approach microcreators and
27:30 help them understand how much money
27:32 they're leaving on the table. Your offer
27:34 is very simple. Let me help you build
27:36 and launch your digital product. You
27:37 create the content. I'll handle
27:39 everything else. And you handle all the
27:40 boring stuff they don't want to deal
27:41 with. For example, like building the
27:43 offer, creating the launch strategy, and
27:45 setting up the to process payments
27:46 and host their digital product. They
27:48 stick to what they like doing, which is
27:50 creating content. And the result of this
27:52 partnership, you take a percentage of
27:54 each sale made, usually 20 to 30%
27:56 depending on the agreement. And by the
27:58 way, this isn't a once- off. You get a
28:00 cut of every sale of that product for
28:01 life. Now, I get it. I get it. I know
28:03 that some of the terms that I've used
28:05 might sound slightly complicated. Terms
28:06 like launch strategy or building an
28:08 offer. Remember when I said I wouldn't
28:09 have considered this a lazy business
28:11 model a few years ago. That's the truth
28:12 of it. Four years ago or 8 years ago
28:14 when I was doing this stuff myself, it
28:16 wasn't a lazy business model. And it
28:17 also wasn't appropriate for beginners
28:19 because today there are ultra
28:21 specialized AI tools that build all of
28:23 that for you. These tools aren't just
28:25 able to do the job. They build launch
28:27 strategies as well as marketers with
28:28 years of experience. And when you use
28:31 these tools, AI does 90% of the work for
28:33 you. These tools can create product
28:35 outlines, build product offers, create
28:37 multiplatform launch strategies, write
28:39 sales copy, everything you need to
28:41 launch a successful offer. So let's see
28:43 how AI shadow operating performs across
28:45 the five categories that we have used
28:47 throughout this test. Starting with
28:49 capital investment. AI shadow operating
28:51 doesn't require much capital investment
28:52 at all because there's no ad cost. The
28:54 microcreator already has the audience.
28:56 There's no inventory cuz it's a digital
28:58 product, an info product, a coaching
28:59 offer. There's no tangible product. So
29:01 there's no headaches with inventory or
29:03 tariffs and no purchases of physical
29:06 assets. All you require is a laptop,
29:07 internet connection, and some
29:09 specialized AI software. And that's only
29:10 needed once. and you have a creator
29:12 partnership in the pipeline. This model
29:15 is a car with unlimited fuel. You can go
29:16 at your own pace without the stress of
29:18 knowing that you're burning cash daily.
29:20 And for that reason, capital investment
29:22 is low. Now, in many cases, business
29:24 models that don't require large capital
29:26 investments tend to rely on hard work
29:28 and expert skills. AI shadow operating
29:30 is a rare case where this doesn't apply.
29:32 Now, what's interesting about this model
29:34 is you're not asking for money upfront.
29:35 So, there's no sales. You're simply
29:37 providing an opportunity to someone with
29:39 huge monetization potential and with the
29:41 help of specialized AI tools helping
29:43 them execute on that opportunity. Now,
29:45 because we have these AI tools, they can
29:47 do 90% of the work for you, which means
29:49 that there's no need for complex SOPs
29:51 and systems. It is a four-step process
29:53 you execute over and over again. First,
29:55 you find a creator who has an audience
29:56 but no offer. You pitch them on
29:58 launching a digital product. Bear in
29:59 mind, when I say digital product, it
30:00 could be digital product, info offer,
30:02 coaching offer. There's actually many
30:03 things that they can launch, but
30:04 remember, they're the expert. you're not
30:05 the expert, so it doesn't actually
30:07 matter how you package it up. It's just
30:08 different ways to really present the
30:10 same thing. Then you set up the backend
30:12 and create the launch strategy using
30:14 specialized AI tools. Then you're going
30:16 to launch and split the profits. Now,
30:17 there's one last thing that I will
30:19 mention that decreases complexity even
30:21 more. When I was working with creators
30:22 and launching their digital product
30:24 offers for them, they had to reconcile
30:25 every one of their sales at the end of
30:27 each month and pay me my cut. And this
30:28 was back when I was running an agency
30:30 for 6 years. And this was the most
30:32 annoying thing about it, okay? I always
30:34 had to chase them for payments in many
30:36 cases and honestly there was a lot of
30:38 trust involved. Now, as many of you guys
30:39 know, I wrote a very, very, very, very,
30:41 very large check in order to become a
30:44 co-owner at a company called And we
30:46 just recently rolled out a revenue split
30:47 feature which allows payments to be
30:49 split in real time, which means all the
30:51 problems that I faced when I was a
30:52 shadow operator, but I was like a shadow
30:54 operator agency, whereas now you can be
30:56 a one person AI shadow operator. But
30:57 anyways, beside the point, all the
31:00 problems that I faced are now gone. You
31:01 don't have the same problems that I had
31:02 to deal with. So payment comes in and
31:04 then based on your agreement, let's say
31:06 for here the shadow operator gets 30%
31:08 and the creator gets 70 or let's say
31:10 it's 9010 or 50/50, however you want to
31:11 split it up. And obviously as you get
31:13 more experience and more case studies,
31:14 you can demand a much bigger piece of
31:16 the pie. Now the process is simple,
31:18 okay? There's no sale involved. You
31:20 don't need a team and all the systems
31:21 have been optimized to the point where
31:23 there is minimal complexity left. I
31:24 think it's fair to say that this is a
31:26 low complexity business model. Now let's
31:28 talk about time to profit. Considering
31:29 you don't get paid up front, this is
31:31 potentially where this business model
31:32 could fall short. But in comparison to
31:34 the other models, this actually isn't
31:36 the case. There are millions of creators
31:38 [music] out there, so the client pool is
31:39 massive, and partnering with them is
31:41 also easy, so it won't take months to
31:43 find a willing creator. Now, from
31:44 conception to launch of a digital
31:46 product also doesn't take as long as you
31:47 would think. Many of the creators you're
31:49 speaking to may opt for group coaching
31:51 or mentorship to start with. So, there's
31:52 no lag time like there is with video
31:54 courses, even if a creator opts for a
31:56 video course format because they are so
31:57 comfortable on camera and they're the
31:58 expert. They have an audience for a
32:00 reason. Many creators can create a
32:02 product that is ready for launch in 7
32:04 days or less. It is very, very realistic
32:05 that you could be making money within
32:07 the first 45 to 60 days. But here's the
32:08 thing. I'm not talking about a few
32:10 dollars here and there. If you find the
32:11 right creator and you trust the
32:13 specialized AI tools to create the
32:14 launch strategy for you, you can make
32:16 thousands of dollars, maybe even tens of
32:18 thousands of dollars from a single
32:20 launch. Now, I want to be very
32:21 transparent with you. Is AI shadow
32:23 operating a model where you can make
32:25 money within day? No. But once you
32:26 launch and the money starts coming in,
32:28 it can come in very quick. Now, because
32:30 the model requires some patience and
32:32 some upfront work, I'm comfortable
32:33 ranking it as a moderate in the time to
32:36 profit category. AI shadow operating is
32:38 a front-loaded business model, which
32:39 means the majority of the work is done
32:41 first [music] and then the money starts
32:42 rolling in. Now, when it comes to
32:43 ongoing management, there isn't much to
32:45 it. After the first launch, you can use
32:46 the AI tools to create new launch
32:48 strategies when you and the creator want
32:50 to ramp up the sales again. But from a
32:51 day-to-day point of view, there's little
32:54 to no ongoing management. Your main goal
32:56 as an AI shadow operator is to keep
32:57 adding new creators to your portfolio
32:59 because the income from each new creator
33:00 [music] just stacks onto the monthly
33:02 income you already have from your
33:04 current creators. Now, I personally
33:05 haven't seen a business model that
33:07 requires less ongoing management than
33:09 shadow operating. It is a true oneperson
33:10 business. So, you can have no team
33:12 management responsibilities and all of
33:14 the work that you do after the first
33:15 launch has a direct impact on your
33:17 [music] income and that is why it ranks
33:19 low in the ongoing management category.
33:21 Finally, how consistent is your income
33:23 as a shadow operator? Like any business
33:25 model on Earth, it will always
33:26 fluctuate. During months where you do a
33:28 launch with a creator, there will be
33:29 spikes, but during months where you
33:30 don't do launches, your income will
33:32 remain steady. Shadow operators
33:34 generally see a steady increase in their
33:36 income because they are always adding
33:37 new creators to their portfolio. So
33:39 unlike some business models, it's not
33:40 possible for you to go from $10,000 to
33:43 $0. Major fluctuations tend to be
33:45 positive spikes in income during months
33:47 with big launches. So for that reason,
33:49 the income consistency is stable. Now
33:50 let's bring this back to the final
33:53 table. There is a very very very clear
33:55 winner. [music] And for me personally,
33:56 as I look at the online business
33:58 landscape right now, AI shadow operating
34:00 is the biggest opportunity on the table
34:02 going into 2026. [music] That being
34:04 said, any opportunity with this kind of
34:06 potential doesn't stay untapped for
34:08 long. There are a handful of very
34:10 private in the shadow people, as the
34:12 name would suggest, already taking
34:14 advantage of this business model, like
34:15 one of our users, Ted, who saw this
34:17 opportunity and made the transition from
34:20 traditional SMMA to AI shadow operating.
34:22 And it's been super cool to see it. At
34:24 21 years of age, Ted makes multiple five
34:26 figures per month and has recently moved
34:27 into his dream apartment. And in fact,
34:29 during a call with my head of product,
34:31 Andre, [music] Ted said this about AI
34:33 shadow operating. I was weighing up the
34:34 pros and cons of transitioning into the
34:36 creator economy, and it was a
34:37 no-brainer. [music] Getting partnerships
34:39 is easier than landing traditional
34:41 clients. I get to work with people I
34:42 actually like, and the hardest part is
34:44 taking care of because they already have
34:46 a loyal audience of buyers. Remember,
34:47 you don't have to be a dancing monkey
34:49 online or create content or risk money
34:52 on ads. They have an audience already.
34:53 Like, it's literally a gold mine waiting
34:55 to be extracted. And this allows me to
34:57 make more money while working less. I
34:59 cannot find a downside in this model.
35:01 So, for me, that is every entrepreneur's
35:02 dream. A business model that requires no
35:04 selling. You're not asking them, hey,
35:06 can you pay my monthly fee? Or, hey, can
35:07 you buy this product or anything like
35:09 that? You are simply partnering with
35:10 people you love working with and making
35:13 more money with less input. AI shadow
35:15 operating is undoubtedly the laziest,
35:17 most beginner-friendly model out there
35:19 right now. And to me personally, I think
35:21 this is the king for 2026. And if you're
35:23 looking to start an online business, for
35:25 me, you shouldn't be looking anywhere
35:26 else. But at the end of the day, like
35:28 anything you see online, be skeptical,
35:30 do your own due diligence, use your
35:31 brain, and if it still makes sense to
35:33 you, well then great, because I see a
35:35 lot of opportunity for you guys out
35:37 there doing this in 2026. And as I said,
35:38 this is coming from someone who has
35:40 experience with pretty much all of these
35:41 models. So, on that note, I hope this
35:43 video was helpful for you. As always,
35:45 I'm watching from afar and I'm rooting
