0:02 So your profile must be set up to funnel
0:04 this traffic towards your desired
0:06 destination. For some this may be
0:08 guiding traffic through towards your
0:09 business. This may be for others driving
0:11 it towards your newsletter or into a
0:13 digital offer. Regardless of your goal,
0:15 it is essential that you optimize your
0:17 profile. So imagine you've just had your
0:19 first viral post achieving millions of
0:22 impressions. You would need your profile
0:23 to act as a high converting landing
0:25 page. Your profile should be clear,
0:27 coherent, and position you as an
0:29 authority in that chosen area of
0:31 expertise. You want to build trust
0:34 quickly, and encourage more people to
0:35 buy into your brand. It's worth saying
0:38 that your profile page will not stay the
0:39 same throughout your journey. Like a
0:41 brand's website or a landing page, it
0:43 should be reviewed, edited, and adapted
0:45 consistently to match the market and
0:47 your objectives. I changed mine and have
0:49 changed mine so many times. To give you
0:51 a real life example, I actually change
0:53 my profile to suit my different business
0:55 needs at any given time. When I'm in
0:57 growth mode, my header will say, "Follow
0:59 me for X, Y, and Zed topics." So,
1:01 whatever I'm speaking about at the time.
1:02 When I'm in funnel building mode, it
1:04 will have a completely different message
1:05 that's to push people down the funnel
1:07 towards my products. When I'm in a sales
1:09 mode, my headline will simply say,
1:11 "Welcome to the Creator Accelerator or
1:13 the Creator Accelerator launches or sign
1:14 up to the academy." Now, let's break
1:16 down how to optimize each part of the
1:18 profile to achieve your unique goals.
1:20 Your profile picture will be the first
1:21 thing people come across when they see
1:23 your profile. So, you want to make sure
1:25 that you make the best first impression
1:27 possible with a photo that comes across
1:29 as professional yet approachable. Here
1:32 are five simple rules to follow here.
1:34 Ensure it's a highquality headshot. This
1:35 doesn't mean you need a professional
1:37 photographer or an expensive camera. The
1:39 majority of iPhones can take clear and
1:42 sharp images. And as the name suggests,
1:44 the photo should be from your shoulders
1:46 up. Lighting is key. So make sure your
1:48 face is as clear as possible. I think
1:49 it's really important to have the right
1:52 lighting. And if possible, try and use
1:53 natural sunlight because you want to
1:56 avoid having a dark room. So unless you
1:57 have a really powerful flash or
1:59 professional light, I'd say take it
2:00 outside and try not to have that shadow
2:02 in the background. Use a clear
2:03 background. So you want to ensure that
2:05 your face is the main focus and
2:07 therefore the background should be kept
2:09 as neutral or as blurred as possible.
2:11 And a simple way of doing this and
2:13 taking the photo is against a, you know,
2:15 just a white wall, for example. Keep
2:17 clothing and accessories neutral. The
2:19 main focus here is to clearly see your
2:21 face. Therefore, it's important that
2:23 clothing doesn't distract or draw away
2:25 any attention. Go easy on the filters
2:28 and make sure that you look real. Don't
2:29 worry about editing the perfect picture
2:31 with filters or effects. It's important
2:33 that you come across as a real human
2:35 being and as real as possible on
2:37 LinkedIn because LinkedIn will actually
2:38 punish accounts that look like they've
2:40 been AI generated. I've actually seen
2:41 this happen to a friend of mine. She
2:43 lost her account because she had an AI
2:44 image. So, if you want to create
2:46 cohesion throughout your profile, a
2:48 bonus tip would be to edit in your brand
2:49 colors in the background of your
2:51 profile. So, you'll see with mine at the
2:53 moment is green. However, this must not
2:54 take away from the overall quality of
2:56 the image. This can be achieved on photo
2:59 editing tools like Canva, Figma, etc.
3:01 Below I've put a current example of my
3:03 photo. The tagline is the second thing
3:05 that people will see after the image and
3:07 it gives them such a clear understanding
3:09 of who you are and what you do and your
3:12 key experiences. Clarity is the main
3:14 goal here as any confusion will put
3:15 audiences off and may actually damage
3:17 the reputation. So it's important to
3:19 note that there's no magic formula here.
3:21 It's all about your goals and where
3:22 you're at on your personal brand
3:24 building journey. For metricbased
3:25 growth, you need to highlight your
3:28 expertise and the topics you cover. So
3:30 your niche as well as your credibility
3:32 and your experience. Why audiences
3:34 should follow you over other people in
3:36 your niche. For growing leads or
3:38 relationship building, you want to shift
3:39 your focus onto developing your
3:41 positioning and sharing your authority.
3:43 So like before, you want to highlight
3:45 your credibility. So why they should
3:46 follow you o over other people in the
3:48 niche. But then you should clearly state
3:50 your offering and your target audience.
3:51 So how are you going to help them for
3:53 products and monetization? The third
3:54 approach will be dependent on the
3:56 offering that you have in place. It
3:59 should share similarities to the tagline
4:00 for the leads and relationships that we
4:02 were just talking about. So it should be
4:05 targeting very specific people. However,
4:07 within it, you should clearly direct
4:09 your visitors to the offer or the offer
4:10 page that you have. So depending on your
4:12 current goals, have a go at creating
4:14 your perfect tagline and remember to
4:16 update it as your goals shift. Your
4:18 banner is a short and simple way to
4:20 expand on your tagline visually. It
4:22 allows you to share further credibility
4:24 as well as encourage people to check out
4:26 your offering. Many people do not invest
4:27 enough time or thought into their
4:29 banners. You don't have to be a design
4:31 expert, but you do need to make sure
4:33 that you're nailing these design basics.
4:37 The size parameters. A banner is 1584x
4:39 396. So, keep in mind where your profile
4:41 picture is and ensure that no parts of
4:43 your design are cut off. And once the
4:45 image is complete, upload it to LinkedIn
4:46 and check the banner from both your
4:48 phone and your desktop. This may take a
4:50 bit of experimentation, but you will get
4:52 there. And in the early days when I
4:54 worked just on my own, I would have a
4:55 fake LinkedIn profile that I would test
4:57 it on before I uploaded it to mine.
4:59 Legibility. Keep your font simple and
5:01 clear. You don't have a huge amount of
5:02 space to work with here. So, you want to
5:04 ensure that your font size is large
5:06 enough and can be read easily enough as
5:08 soon as someone lands on your profile.
5:10 Clear images. Due to the size, often
5:12 images that are too small can come
5:14 across as blurry. It's best to limit
5:16 yourself to one to two main images
5:18 within your banner and leave the rest
5:19 for text or design elements.
5:22 Complimentary colors. We will touch on
5:24 brand colors slightly later in this
5:26 module, but it's important to use colors
5:27 that complement each other so the
5:30 information is clear and easy to read as
5:32 well as aesthetically pleasing.
5:34 Consistency. Ensure the fonts, colors,
5:35 and design are all similar to your
5:37 current branding. This will make your
5:39 account look far more cohesive and
5:41 professional. Keep it simple. With
5:43 banners, less is often more. You have a
5:45 very small space, so it's better to have
5:47 one clear message than lots of
5:48 information. If you don't have time to
5:50 design something yourself or need
5:52 inspiration, head to Canva where you can
5:54 search for, you know, exactly LinkedIn
5:55 banners and this will provide you with
5:57 hundreds of design templates or just
5:59 check out what other creators are doing.
6:00 If you're limited on time or resources
6:02 to invest in creating a strong banner, I
6:04 would recommend keeping things very
6:07 simple. Use a black or white background
6:09 and an easyto- read font which explains
6:11 who you are, who you help, and guides
6:13 the audience to your offering. You can
6:15 also use some form of social proof by
6:17 including logos from brands that you've
6:19 worked with or spoken at just to give an
6:21 extra bit of credibility. Next up is
6:23 your bio or your about section. Again,
6:25 there isn't one winning formula and it
6:27 can change, but a bio should be seen as
6:29 an extended tagline. It should give
6:31 people further context and information
6:34 on, you know, your story or your
6:36 journey, your past experiences, what
6:38 you're currently working on, who you're
6:40 trying to help, and clearly your
6:42 offering. I would also include contact
6:44 details of yourself or if you have an
6:46 agent or a manager include that there
6:48 too. It's also a great place to share
6:50 more contacts and it's an opportunity to
6:52 show some personality and share your
6:54 story with people. There's a balance
6:55 obviously to strike here. You should
6:57 share key aspects of your journey
