0:02 The age of the personal brand is in full
0:04 swing. People are making millions, even
0:06 billions of dollars by having a personal
0:07 brand. We're seeing it everywhere.
0:09 People with a personal brand can launch
0:10 [music] products, services, and
0:13 businesses and get rapid success. Within
0:14 12 months, they can have 1 million, 10
0:16 million, or even 100 million worth of
0:18 revenue. If the personal brand is strong
0:18 [music] enough,
0:20 >> next year, you'll probably see a couple
0:22 people who become billionaires off of
0:25 YouTube. Social media star Kabi Lame has
0:27 secured a near billion dollar deal.
0:29 However, that age is coming to an end.
0:31 there is a closing window where it's not
0:33 going to be possible to build a personal
0:34 brand that gets any cutth through
0:36 whatsoever. Now the reason for that is
0:38 because of AI. The AI generated YouTube
0:40 videos, the AI generated content, it
0:42 gets better and better month by month.
0:44 The amount of AI YouTube channels now
0:46 where the AI does the research. It
0:49 creates the voices. It has an AI avatar.
0:50 It engages with people who engage in the
0:53 comments. Initially, that AI activity
0:55 was nowhere near as good as a human, but
0:56 it's getting close and it's going to get
0:58 so good in the years ahead. But here's
1:00 where it cannot beat you. It cannot beat
1:02 you on your lived experience. The things
1:04 that you've lived through, the pain that
1:05 you've experienced, the triumphs that
1:07 you've been able to achieve. It doesn't
1:08 know what any of that feels like cuz
1:10 it's never lived. In this video, there's
1:12 going to be three parts. Part one is
1:14 going to be discovering your story that
1:16 contains valuable lessons that your
1:18 market wants to hear more about. Step
1:20 two is about testing and getting
1:22 traction and getting the early stages of
1:24 commercial success. And step three is
1:26 building a system that ramps this up to
1:28 seven or eight figures worth of revenue
1:31 year after year after year, even after
1:33 AI slop comes in and takes over your
1:35 entire marketplace. Let's get into it.
1:37 Step one is we need to create stories
1:39 that are unique to you, but we need to
1:41 distill lessons that are very valuable
1:43 for everybody. See, AI has read
1:45 absolutely everything. It's read every
1:48 PhD paper. It's read every Nobel Peace
1:49 Prizewinning book. It's watched every
1:51 video and read all the comments. It
1:54 knows absolutely everything in the world
1:56 except AI has never lived one day in its
1:58 life. It's never had a unique experience
2:00 that is unique to it. The thing that
2:02 makes you valuable is finding stories
2:03 that only you could say. So, for
2:05 example, my first book, Key Person of
2:08 Influence, focused in on my story of
2:09 arriving in London with nothing but a
2:11 suitcase and a credit card, having never
2:13 been above the equator in my life, and
2:14 then one year later having a
2:16 multi-million pound business. That
2:17 little story captured people's
2:19 attention, and it contained lessons that
2:21 everybody wanted to learn. So what we're
2:23 looking for is stories that are
2:24 completely unique to you but contain
2:26 lessons for your entire marketplace. So
2:27 how are you going to get these stories?
2:29 I want you to go through a process
2:31 called pause reflect document. Pause
2:32 reflect document means that you go for a
2:34 nice long walk, you find a park bench or
2:36 you find a quiet little cafe. You pull
2:38 out your phone and you look through your
2:39 photos app. I want you to set your
2:41 photos app to month by month scrolling.
2:43 And I want you to go through the last 60
2:44 months and every single month I want you
2:46 to find a story that you lived that you
2:48 experienced that contained a lesson that
2:49 would be valuable to somebody else. Now,
2:51 you might flick through and go, "Oh, in
2:54 October 2023, I was attending an award
2:55 ceremony and we won a customer service
2:56 award." Or you might say, "Oh my
2:58 goodness, I had to hire some people in
3:00 November 2024 and it was really
3:02 difficult, but we were able to hire a
3:04 really amazing person." Or, "I worked
3:05 with a customer and I solved a really
3:07 complex problem that they had and we got
3:10 a great result. It started in 2022 and
3:12 the result came in 2024." Right? I want
3:13 you to jog your memory about your
3:15 stories. You've got unique, amazing
3:17 stories from the last 5 years. I want
3:18 you to distill them. I want you to find
3:20 at least 10 stories and I want you to
3:22 write down what is the story and what
3:24 was the lesson that would be valuable to
3:26 others. So that process is called pause
3:27 reflect document. A powerful question
3:29 that you can ask is when was the last
3:31 time I did something special that would
3:32 be of interest to a certain type of
3:34 person. We got a remarkable result and I
3:36 can explain how we did it step by step.
3:38 If you can reflect on the elements of
3:39 that question, you will get some
3:41 incredible stories that will be very
3:43 valuable to other people. Now here's a
3:44 pointer that came directly from Steven
3:46 Bartlett. The first time I went on Diary
3:48 of a CEO with Steven Bartlett, I was
3:50 really nervous because in the leadup in
3:52 the previous 3 months, he had had two
3:54 founders of unicorn businesses who went
3:56 on the show and it didn't get very many
3:58 views. They were three or 400,000 views
4:00 each and these are people who had built
4:01 multi-billion dollar businesses. And
4:03 then when I arrived, I went and did my
4:05 episode and a couple of months later we
4:06 had more than 2 million views. I asked
4:08 Steven Bartlet, "How come my episode got
4:10 a couple of million views when these
4:11 other episodes got a few hundred
4:13 thousand views?" And he said, "Relatable
4:15 beats impressive." He said, "The stories
4:16 that people can relate to are more
4:18 powerful than the stories that people
4:20 are impressed by." So, if you're waiting
4:22 until you cure cancer, launch a rocket
4:25 to Mars, stop waiting to be impressive.
4:26 Stop waiting for your stories to be like
4:28 rare things that only one in a billion
4:29 people do. What I want you to do is look
4:31 for relatable stories, things people can
4:33 relate to, things that represent the
4:35 next step in people's evolution, not the
4:37 final step in people's evolution. The
4:38 reason I really want you to find these
4:41 stories is AI cannot do this. This is
4:43 the one thing that you can beat AI at.
4:45 AI doesn't have any stories. It hasn't
4:46 lived. It doesn't know what anything
4:48 feels like. So, if you can find these
4:50 stories and if you can articulate the
4:52 emotions of what it feels like to go
4:53 through these stories, you've got
4:55 something unique in the age of AI.
4:57 However, AI can help you with this.
4:58 Here's a prompt that I would like you to
5:01 use with AI to help you to get this step
5:03 done. The prompt is, I want to share a
5:05 powerful story of mine with an audience
5:07 of type of person. The story will be
5:09 unique to me, but it will contain a
5:11 powerful lesson for others. ask me
5:12 questions and help me to refine my story
5:14 and distill the lessons. Now, if you get
5:15 AI to help you with that, you'll be
5:17 ready to move to step two and you'll be
5:19 that one step closer to having a
5:20 personal brand that makes you more than
5:22 seven figures per year. Step two is
5:23 where we start building your content
5:25 strategy to build a sevenfigure asset.
5:26 And here's what we're going to do. We're
5:28 going to do some testing. We're going to
5:30 break up your signature stories into
5:32 short form and long form content and
5:33 calls to action. And we're going to keep
5:34 it really, really simple. So, a short
5:36 form piece of content is anything people
5:38 can experience whether they can watch it
5:40 or read it in under 3 minutes. Now,
5:41 there's a few different ways that you
5:43 can create hooks here. You can do what
5:45 we call pain, where you talk about a
5:47 pain that people experience. Prize, you
5:49 can talk about something that people
5:51 want, or news, where you can talk about
5:53 a big event that everybody's heard of or
5:54 a public figure that everybody knows
5:56 about that illustrates one of the key
5:58 points that you're talking about. So,
6:00 pain prize and news will always get a
6:01 little bit of cutthrough if you lead
6:03 with that in short form content. So,
6:05 short form content, really, really
6:06 powerful. We're going to take your
6:08 stories and break it into short little
6:10 posts that you can do at least three
6:11 times a week. What you're going to do
6:13 from the short form content is you're
6:15 going to send people to a few pieces of
6:17 what we call long- form content. And
6:19 this is going to be signature content
6:21 that we focus on a process. So, we're
6:23 going to say if you want to know how to
6:25 solve that pain, here's the process. If
6:26 you want to achieve that prize, here's
6:28 the process. Or if you want to
6:30 understand what really went on with the
6:32 news, here's the process behind that
6:35 story. So pain prize news into a long-
6:37 form piece of content that is a process.
6:39 Now long form content is anything that
6:41 could be 10 or 15 minutes to a few hours
6:43 in order to consume. That could be a
6:45 1500word blog that you write like a long
6:47 piece of newsletter style content. It
6:49 could be a video that's 10 15 minutes.
6:50 It could be a podcast episode that's 1
6:52 to two hours. But the focus of that long
6:55 form content is to talk about a process.
6:56 Now the call to action that you're going
6:57 to use initially is really really
6:58 simple. You're going to say, "If you're
7:00 interested in knowing more about this,
7:04 drop me a message." Initially, this call
7:05 to action is the most powerful call to
7:08 action because every single social media
7:09 platform has a message button. They can
7:11 drop you a message in your LinkedIn.
7:12 They can drop you a message in your
7:14 Instagram. Send me a direct message and
7:16 I'll send you some more information. Or
7:17 if you want to discuss this with me,
7:19 send me some information and I'll make a
7:20 time to talk to you. Because we're not
7:22 scaling up at this point, we actually
7:24 want to have real life interactive
7:26 conversations with people. The perfect
7:28 scenario is that you end up having 30
7:30 meetings with potential customers to
7:31 learn a bit more about what they found
7:33 interesting about that story. You want
7:34 to engage with people. You want to be
7:36 face tof face with people. You might
7:38 want to be on a Zoom call with them. You
7:39 might want to pick up the phone and
7:40 actually have a phone call with them
7:42 because you want to understand how
7:43 people are thinking. So very, very
7:45 simple. Step two for creating a
7:47 sevenfigure content marketing strategy.
7:48 You're going to break down your
7:50 signature content into pain, prize, and
7:51 news. You're going to have a call to
7:53 action to explore the process with a
7:55 long- form piece of content. And then
7:56 you're going to tell people, "Drop me a
7:58 DM, drop me a message. Let's talk about
8:00 it. Let's discuss it. I'll send you some
8:01 more information or we can talk about
8:02 it." At this point, it's very simple,
8:04 but we're about to scale right up to
8:06 seven or even eight figures worth of
8:08 business that comes from the scale up
8:09 strategy I'm about to share with you.
8:10 Now, right now, your customers are
8:12 spending an enormous amount of time on
8:14 social media. They are looking for
8:15 answers. Everything in their world is
8:17 being disrupted. They need clarity. They
8:19 need someone who's guiding them through
8:20 a process. They want to understand how
8:22 do I solve this pain? How do I achieve
8:23 this prize? How do I get it more
8:25 urgently? How do I understand what's
8:26 going on in the world? You're the person
8:28 who's giving them a process, but it's
8:30 underpinned with real life stories.
8:32 You've lived through it, and that's what
8:33 makes it interesting, and that's what
8:34 differentiates you from AI. Now,
8:36 remember, we have a closing window here.
8:38 Now, in a few years time, AI will be so
8:40 powerful at predicting your wants and
8:41 needs that it will be able to come in
8:43 and create the content before you even
8:45 know you need it. This is why we must
8:46 leverage our personal story and our
8:49 personal lessons on social media before
8:51 AI takes over and before AI content is
8:53 everywhere and we get drowned out. Now,
8:55 in this step, we want quantity over
8:57 quality. I don't care if your stories
8:59 are good. We want to actually just get
9:01 enough out there every single week that
9:02 we can start testing. If I could wave a
9:04 magic wand, I would get you posting
9:06 multiple times per day. I know that most
9:08 people won't do that. So, a minimum of
9:10 three times a week. Monday, Wednesday,
9:12 Friday. Pain news prize, right? pain on
9:14 a Monday, news on a Wednesday, prize on
9:17 a Friday. At the very least, be testing
9:19 three pieces of content a week, right?
9:20 Because we're about to turn this into a
9:22 business marketing system that gets
9:24 serious return on investment. Now, one
9:25 thing I can tell you is that in my
9:28 businesses, we do content marketing and
9:30 we do advertising. Our content strategy
9:32 produces leads at half the price and
9:33 they convert twice as well.
9:35 Additionally, if our content marketing
9:37 game is on point, the cost of each lead
9:39 from our advertising starts to drop by
9:41 10, 20 or 30%. Step three, we are going
9:43 to scale up this whole strategy and it
9:45 is going to bring in so many leads and
9:47 so many customers that you would have to
9:49 be doing something seriously wrong in
9:51 order to not get seven or eight figures
9:52 worth of revenue. Seven figures is not
9:54 that big a deal. It's about 25,000 a
9:56 week. And if you do 25,000 worth of
9:58 sales per week, you've got a million per
10:00 year. Even 8 figures of revenue is not
10:02 that big a deal. If you do 85 sales a
10:04 month at 10,000 per sale, that's 10
10:06 million for the year. Are you going to
10:07 do that on day one in business?
10:09 Absolutely not. Is it easy to build up
10:10 to having a sales team who can do that?
10:12 Is it easy to build up to having content
10:14 that brings in enough leads to do that?
10:16 In a world where you can reach billions
10:18 of people online, doing 85 sales a month
10:20 at 10 grand a sale, is that really a big
10:23 deal? I don't think so. 25 grand a week,
10:24 is that really such a big deal? To be
10:26 honest, I used to do seven figures worth
10:28 of revenue over 20 years ago when I was
10:30 a 22-year-old. Right? It's totally
10:31 possible. In the times that we're living
10:33 in, there are people in their 20s doing
10:35 seven and eight figures worth of revenue
10:37 just by executing some of the strategies
10:38 I'm about to share with you right now.
10:40 So, here's what we're going to do. Every
10:41 single day, you're going to share
10:42 something that relates to pain that
10:44 people experience, something that might
10:46 relate to a prize that people want to
10:49 achieve, something that relates to news
10:51 that people are paying attention to. And
10:53 every single day, you're then going to
10:55 say, "By the way, you may be interested
10:57 in this signature piece of content." So,
10:59 if you're interested in this topic,
11:01 you'll probably be interested in the
11:02 long form piece of content. If you're
11:04 interested in this short post, you might
11:05 be interested in the 15-minute video I
11:07 just recorded. If you're interested in
11:09 this short written piece of content, you
11:10 might want to listen to a podcast
11:12 episode. Right? So, over here, your
11:15 signature content will be video on
11:17 YouTube. You'll probably do a podcast
11:19 episode that might be on Spotify or
11:21 YouTube. You might have a book available
11:23 on Amazon. A book is long form content.
11:25 You could have a newsletter. LinkedIn is
11:27 really really good at giving a
11:29 newsletter publication platform or you
11:31 might have an SEO optimized blog on your
11:33 website. So any of these are going to be
11:35 long form content. They take about 5 10
11:37 15 minutes to digest. If it's a podcast
11:39 episode or a book, it could be several
11:41 hours to take on board. So short form
11:43 into long form, long form into call to
11:45 action. A never- ending waiting list is
11:46 something like what Rolex has where you
11:48 can't buy a watch, you can only join the
11:50 waiting list. An assessment is like the
11:51 key person of influence assessment where
11:53 you do your personal brand test. A
11:56 webinar could be a 45 minute to 90minute
11:57 webinar where you actually take people
11:59 through a step by step and you do an
12:01 introduction to what it is that you do.
12:02 And a miniourse could be an introduction
12:04 to how to get the type of results people
12:06 want as well. All of these require
12:08 people to opt in. And when they opt in,
12:10 they're giving their name, their contact
12:12 information, they're giving their phone
12:13 number, their email address, and they're
12:15 giving permission for you to get in
12:17 touch with them and start the process of
12:18 making a sale. This will give you an
12:20 endless stream of hot leads because
12:22 people have engaged with the short form.
12:23 they've consumed some long form and now
12:25 they're opting in to engage with your
12:27 business. You cannot possibly get hotter
12:29 leads than this. And if you can automate
12:31 that whole strategy, every single week
12:33 you'll have enough leads to make seven
12:34 figures worth of revenue. Now, what
12:37 happens next? Obviously, we end up with
12:39 sales calls or we end up with follow-up
12:41 sequences or we have special offers on
12:43 text or email. All of those three things
12:45 translate people into the sale. So,
12:47 you've got a constant pipeline of warm
12:49 leads turning into hot leads turning
12:51 into sales. Now, all of this is
12:52 underpinned by your personal brand, not
12:54 your business brand. See, your personal
12:56 brand gets 20 times the cut through as
12:59 your business brand. Imagine paying 95%
13:01 tax rate as the amount of tax that you
13:03 pay. If you do a business brand versus a
13:05 personal brand, you're going to pay a
13:07 95% attention tax. Social media was
13:09 built for personal brands. It was never
13:11 built to amplify business brands. So,
13:12 it's your personal brand that is sharing
13:14 the short form content. It's your
13:16 personal brand that is sharing the long-
13:18 form content. and it is your business
13:20 brand that finally gets people to
13:21 connect at the call to action level.
13:23 This is where they translate from
13:25 personal to business here. Okay, so now
13:27 we've got the theory. Let's talk about
13:28 the things that are going to hold you
13:29 back and let me share with you some
13:30 experiences that you're going to find
13:32 useful in implementing this. The first
13:34 thing that holds people back is they
13:35 say, "Daniel, I don't have an audience.
13:37 I don't have lots of followers like you
13:38 do." The good news is that we're
13:40 actually not in the age of social media
13:42 anymore. We're in the age of algorithmic
13:44 media. Social media used to tell you
13:45 what your friends were doing.
13:47 Algorithmic media shows you content on
13:48 topics that you're interested in. Now,
13:50 you've experienced this. You've been
13:51 scrolling through Instagram and seen
13:53 people that you do not follow, but
13:54 they're saying something that you're
13:56 interested in. Instagram already
13:57 understands that, and it's finding new
13:59 people for you to follow based upon
14:01 topics, not based on friendship groups.
14:02 So, the way that you know this is
14:04 working is that these topics are
14:06 landing. The algorithm is figuring out
14:07 that there is an audience for this, and
14:09 you're going to get direct feedback. If
14:10 the algorithm doesn't pick it up and it
14:12 doesn't show it to people, then you're
14:14 not talking about the topics that people
14:15 care about. If the algorithm does show
14:17 you to people who are interested, it
14:19 means that there is an audience of
14:20 people out there who want more of what
14:22 you've got to say. Double down on it.
14:24 When I built my profile, I did that in
14:25 the age of social media, which meant
14:27 that I had to win people over one at a
14:29 time. More recently, I've been launching
14:31 channels in the age of algorithmic
14:33 media, and I've found it so much easier.
14:35 It took me so much effort in the age of
14:37 social media to get 20,000 followers,
14:39 and it's been so much easier to get over
14:42 a 100,000 subscribers in the age of the
14:44 algorithm. Please do not let this hold
14:46 you back. It doesn't matter if you've
14:48 got a social media following today. It
14:49 only matters that you're talking about
14:50 the topics that people are interested
14:52 in. Now, you've probably heard about the
14:55 term SEO, search engine optimization.
14:57 Now, that is also being replaced by AIO,
14:59 which is AI optimization. And what that
15:01 means is that if you start putting out a
15:02 lot of great content in the next year or
15:05 two, the AI algorithms are going to pick
15:06 up on that and they're going to start
15:09 recommending you in the AI chat bots. So
15:10 more and more when people are engaging
15:12 with their AI chat bots, it's going to
15:14 give people answers to their questions
15:16 and then recommend your piece of content
15:18 as a link. I've noticed that my content
15:20 is already being recommended by Chat
15:22 GBT, Claude Perplexity, and Google
15:24 Gemini. And this is not vanity metrics.
15:26 Our business is exploding as a result.
15:29 Last month was a record month in all of
15:31 my businesses. We are doing exponential
15:33 growth in our sales and it's effortless
15:35 and it's fun because we're getting this
15:37 strategy right now. Don't take my word
15:38 for it. Go to my LinkedIn, you'll see
15:40 that I'm posting every single day. Go to
15:42 my YouTube, you'll see short form
15:44 content every day. Go to my Instagram,
15:46 you'll see little bits every single day.
15:48 All of it is going from short form to
15:50 long form to call to action. It's a
15:52 simple little strategy, but it works.
15:54 Now, my businesses are not doing seven
15:55 figures worth of revenue. We're doing
15:57 eight figures worth of revenue off the
15:59 back of this strategy. I'm not talking
16:00 about a million a year. I'm talking
16:02 about a million a month. Can you imagine
16:04 a perfect customer who's got money to
16:06 spend? They go to ChattBT. They ask a
16:08 question and it recommends your piece of
16:10 content as the thing that they should
16:12 engage with. As a result of that, that
16:13 person watches your video, clicks on
16:15 your call to action, engages with you
16:16 and with your business, and then they
16:18 spend their money with you. That really
16:20 happens in real time every single day.
16:22 People are shopping on Chat GBT. Now,
16:24 SEO is already saturated. You would have
16:26 to spend months, maybe years, catching
16:29 up to your competitors on SEO. But AI is
16:31 an open opportunity. Now, because you've
16:33 watched to the end of this video, I'm
16:34 going to give you one special little
16:36 bonus, and that is that AI ads are
16:38 either here by the time you watch this,
16:40 or they're coming very, very soon. I'm
16:41 old enough to remember when Google
16:43 launched ads, and for about a year to
16:45 two years, ads were so cheap that you
16:48 could win clients for pennies. Then I
16:49 watched Facebook do the same thing.
16:51 Facebook never had advertising on the
16:53 platform, and then they launched ads,
16:55 and for a year to two years, you could
16:58 get incredibly cheap leads and make huge
16:59 money. I wish I had have doubled down
17:02 and gone allin on Google ads and
17:04 Facebook ads when I had the chance cuz I
17:05 was doing business at the time, but I
17:07 wasn't brave enough to seize the moment.
17:09 Already Sam Alman has told us that AI
17:11 ads are coming any day now. And what
17:13 that means is that 800 million people a
17:16 week are searching on chat GBT for
17:17 particular relevant things that relate
17:19 to your business. And you're going to be
17:21 able to advertise right at the moment
17:23 that they're actually completely engaged
17:24 in that search in that conversation. Be
17:27 ready for that short window with AI ads.
17:29 See, here's the thing. Big corporations,
17:31 they take six months to discuss an idea,
17:33 6 months to test an idea, and then the
17:34 following year they come in heavy. Which
17:37 is why there's always a 1 to twoyear gap
17:39 before the big budgets come into these
17:41 new platforms. That is where your small
17:43 business has room to really, really put
17:44 some money in the bank. Now, if you
17:46 enjoyed this video, you're going to want
17:48 to check out my other video about how to
17:50 become famous in your industry. Click on
17:51 that video. It's a long form piece of
17:53 content with a call to action in it, and
17:54 I think you'll actually see what I'm
17:56 doing there. I hope your business is
