0:02 Creating content of all things has
0:04 absolutely changed my life. And over the
0:06 past few years, I've built an audience
0:09 of over five million people across all
0:12 platforms. So X, YouTube, Instagram,
0:14 Substack, and LinkedIn. And I've also
0:17 had the opportunity to write two books,
0:19 which was a dream of mine for the
0:22 longest time, and distribute them
0:23 without a publisher because I had an
0:26 audience. This year, I even wrote the
0:28 most viewed article in Twitter history,
0:31 and they paid me $250,000 for it. And
0:33 just in general, content creation has
0:36 allowed me to create and control a
0:39 lifestyle that I truly enjoy. I truly
0:41 love learning, researching, studying my
0:43 interests, and sharing it with other
0:45 people. And I know that that's a dream
0:47 for a lot of people. But the thing is,
0:49 and what I think I did differently, or
0:51 at least what other people have told me
0:54 that I did differently, is that I was
0:56 allergic to trends. I'm allergic to
0:59 being a personal brand. I I just cringe
1:02 when I see the templated corporate
1:04 stuff. And when I peel back the layers,
1:06 I think the core of my success in this
1:09 realm was that I solely focused on the
1:11 quality of ideas. It didn't matter what
1:13 realels were going viral this week or
1:15 what types of YouTube videos were doing
1:18 super well. What mattered was the idea
1:20 that I wanted to get across. I have
1:22 found that I can just talk at a camera
1:25 and if I have a very good idea, I will
1:27 do well. That piece of content will do
1:29 well. The second part to that is that
1:32 those ideas had to be through a unique
1:34 voice. They had to be through my unique
1:36 voice. And a lot of creators struggle to
1:39 find what their voice is. If you removed
1:41 most creators faces from their content,
1:43 that content could be written or created
1:45 by anyone. meaning it could also be
1:48 written and replaced by chat GPT or AI.
1:51 And that's exactly why we built Eden.
1:53 One is because everyone sounds the same
1:55 now. It's like you can log on to any
1:57 platform and you've just seen it all
1:59 before. Two is that beginners think that
2:01 social growth is about luck in the
2:03 algorithm and only talented people can
2:04 make it when that's not the case at all.
2:07 Three is that average creators have one
2:10 post that does well and then they can't
2:11 replicate it. It's they're a one-hit
2:14 wonder. So, the secret to content
2:15 creation is the opposite of what
2:17 everyone's telling you to do. Most
2:19 successful creators aren't content
2:22 factories. They simply do three things
2:24 correctly for a consistent period of
2:26 time. They study what works. They
2:28 reverse engineer it and they make it
2:30 their own. And those are the exact
2:32 features that we put into Eden. So, they
2:34 can help you do that better without you
2:36 outsourcing your mind or ability to
2:39 think to AI, even though we include AI.
2:41 So, when you first get into Eden, you're
2:43 going to be asked to build your voice or
2:45 to build your intellectual signature.
2:47 And what this will do is extract your
2:48 mission, your point of view, your
2:51 content structures, your core ideas,
2:53 your vocabulary, your linguistic
2:55 footprint, and what I call your
2:56 intellectual signature, which is a
2:59 synthesis of the worldviews that have
3:01 influenced you, making this potentially
3:03 one of the most accurate voice
3:05 replicators on the market. Because, if
3:07 we're being honest, most AI content just
3:09 sounds like trash. and you immediately
3:11 know when someone has written it. So to
3:13 start, you can build it via a chat,
3:15 which guides you through a conversation
3:18 to extract those things from you. Or you
3:20 can paste links to your content if
3:22 you're already a creator, which is very
3:24 useful for getting up and running quick.
3:26 And what I would do is just paste the
3:28 five links to your favorite content that
3:31 best represents you. This is the example
3:32 that I'll show you. Or you can pick a
3:34 starting point. We have six archetypes
3:36 like the founder, the contrarian, the
3:39 philosopher, etc. And these are helpful
3:40 for beginners who don't know where to
3:43 start. But you can also create more than
3:44 just your voice. You can create custom
3:46 voices. So if you want to switch between
3:49 multiple or you have multiple clients or
3:51 multiple voices you want to speak under,
3:52 then this can be useful for
3:54 brainstorming or bouncing ideas. So when
3:56 you actually build your voice, this is
3:58 what it'll look like. And this is inside
4:00 of my workspace. And this is an example
4:02 for me pasting three of my links. So two
4:04 of my YouTube videos and one of my
4:06 tweets. And I'll let you pause to read
4:08 this if you want, but it came up with a
4:10 custom voice called the sharp generalist
4:11 for me. And you can see it came up with
4:13 my personality, my mission, my point of
4:16 view, my audience, my core ideas, my
4:19 influences, vocabulary, my tone, my
4:22 format habits, always do, what to avoid,
4:24 formatting scaffolds for my short form
4:26 posts or my long form YouTube videos,
4:28 writing samples. And the thing here is
4:31 that the chat understands voices. So, if
4:33 you're going through a chat or you're
4:34 chatting with a YouTube video from your
4:36 workspace or a real because you can chat
4:38 with reals and get their transcripts, if
4:40 there's ever something that sticks out
4:41 to you where you want to add that to
4:43 your voice, you can always just type
4:46 update my voice and then it will draft a
4:47 new one with the updates and you can
4:50 save that. And now you'll understand why
4:51 building your voice is so important as
4:54 we move on. But the main thing is that
4:57 your voice makes ideas specific to you.
4:59 So that's the second question. Where do
5:01 you get ideas? Where do you study what
5:03 works, which is what most creators do?
5:06 Well, most creators go to outlier tools
5:08 or software that only cover one platform
5:10 like YouTube, or they'll go and
5:12 physically search YouTube, or as I
5:14 talked to a pretty bigname creator
5:17 today, they quite literally hire people
5:20 to browse the platforms and save
5:22 outliers and find them for them. So
5:24 that's why we built the discover feed
5:26 where you can add your content pillars.
5:28 You can filter by platform which we
5:30 support all platforms for X, YouTube,
5:32 Substack, Instagram, Tik Tok. You can
5:34 filter by how many followers. So if
5:36 there's a certain level of followers you
5:37 want to show up in your feed, you can
5:40 change it there. Or you can filter by
5:42 outlier score. And the outlier score is
5:44 how well the content does against the
5:46 profile's median content. So it's like
5:48 how much better does it do than their
5:50 average content. And so this is how you
5:52 find high-erforming ideas or validated
5:54 ideas that you can make your own and
5:56 give your own point of view on because
5:57 that's what your audience wants. They
5:59 don't want something new or original.
6:02 They want what works, but they want your
6:03 opinion on it. They want your point of
6:05 view. That's why your voice comes into
6:06 play. Now, we'll get to this, but what I
6:08 can do with any of these posts that I
6:10 see is I can either boost them in a
6:12 chat. So for YouTube videos you can do
6:14 headline variations, break into post
6:17 ideas, reverse engineer or replicate or
6:19 for short form content you can get
6:21 variations or expand into a long form
6:24 post etc. So these are extremely useful
6:25 and one thing I love to do and what you
6:28 could try is take a YouTube video that
6:30 is done well like Ali Abdolls do the
6:33 reverse engineer on it and then the chat
6:36 will open on the side like so. And what
6:39 I can do once this extensive reverse
6:41 engineer breakdown of this post is done
6:44 generating is I can just open a board.
6:46 And a board is where you can write
6:48 content or save posts or paste links
6:50 directly if you can't find something in
6:53 the discover feed. So here's an example
6:56 board of a piece of content that I'm
6:58 writing. If I wanted to pop my
7:00 newsletter in here by clicking it so it
7:02 populates in the chat and say, "Hey,
7:05 help me apply what we learned here to
7:06 this newsletter, then it can help me
7:08 rewrite the newsletter in a more
7:10 structured way." Or I could just type
7:12 inside of here without this open and
7:15 just say, "Hey, I want to outline a
7:17 video using this structure so that it
7:18 does well. Can you interview me on the
7:20 topics that I should write about?" Or
7:22 just say, "I want to write about this
7:24 topic." And then it will help you guide
7:26 you through writing the script. But the
7:27 other thing you can do here is you can
7:30 simply add these posts to a board. So if
7:32 you're a creator or a marketer, you
7:34 understand the value of having swipe
7:37 files. So it's a boards are a curated
7:39 place for posts and content for you to
7:41 write content and for you to study what
7:43 works. So I can choose a board here or I
7:44 can create a new board, but we're not
7:47 really here to talk about that yet. I
7:49 want to show you the creators tab. So in
7:51 the creators tab, I can type any
7:53 creator's handle and their account will
7:55 pop up. And then I can add any creator
7:58 to a list. And so a list is just a group
8:00 of creators. If you want to look at and
8:02 filter all of their content at once. So
8:04 if I had myself and the people that I
8:06 want to study, then I could filter all
8:09 of their posts by top liked or top
8:11 viewed. But if I go into a creator
8:13 itself, like my Twitter, then I can see
8:15 that they're already filtered by top
8:17 liked. These are Twitter articles, hence
8:20 why they show as a link. But again, if
8:21 you're a creator, you understand the
8:24 value of being able to not only look at
8:26 your top posts, but at others top posts.
8:27 So, if you can't find something that you
8:29 really resonate with in the discover tab
8:32 or in the discover feed, you can simply
8:33 search for creators that you want to
8:36 study, filter their content by top liked
8:37 or top viewed and then start saving
8:41 these to boards or boosting them. So, as
8:43 an example here, for a short form post,
8:45 I can just quickly get variations of
8:47 this by clicking variations. So after
8:49 that finished, it gave me five
8:51 variations of a post that I've already
8:53 written. And if I have my voice set up,
8:55 or if you have your voice set up in your
8:58 settings, it will write them in your
9:00 voice. And the reason that's helpful is
9:04 because personally, I get more ideas
9:06 when I see ideas that I resonate with or
9:07 the way that they're worded. If I
9:09 resonate with that, more ideas pop into
9:11 my mind. An idea could be really good
9:13 that I find, but it may not spark more
9:16 ideas for me to write about. And I can
9:18 quickly insert these into a board or
9:20 save them all to a board. So, as an
9:23 example, if I have this test board here
9:24 where you can see all of my test
9:28 content, if I save this to this week's
9:30 content, they will all populate inside
9:32 of here. So, if I want to open this and
9:34 edit these and write tweets or refine
9:36 them or edit them, so then I can go and
9:38 post them, that's the way you would do
9:40 it. Now, last but not least, boards
9:42 where you actually do the work. Because
9:45 not only does Eden allow you to discover
9:48 posts or ideas to write about and help
9:49 you get variations of them or chat with
9:52 them, but it also allows you to do work
9:54 inside of the boards. And there are
9:55 different use cases for the boards
9:57 themselves. So, I can paste links
9:59 directly in here if I want to create a
10:01 post swipe file. And I like creating
10:03 these curated sets of ideas for whenever
10:05 I'm writing content because I know these
10:06 are what's going to generate the most
10:09 ideas for me. So, here's a post swipe
10:11 file and then I have my own best
10:13 newsletters or YouTube videos because I
10:16 know these structures and titles work.
10:18 So, if I wanted to chat with this, I
10:21 would just click chat in the board. And
10:23 then if I'm writing a current newsletter
10:24 or YouTube script, I could just say,
10:26 "Hey, give me title ideas based on
10:28 what's in this board." Or, "Hey, study
10:31 the structures of these videos and help
10:32 me apply it to what I'm writing right
10:34 now." And since I already know these are
10:37 really good, I know that the newsletter
10:39 or script that I'm writing is going to
10:41 be that much better. And if you don't
10:42 have your own content to work from or
10:44 add to a swipe file, you can always go
10:46 to the discover tab and just find high
10:48 performing content. And that kind of
10:50 swipe file would look like this. So a
10:53 YouTube swipe file that I keep here if I
10:55 find a YouTube video that sticks out.
10:57 So, if I ever want to chat with this
11:00 board to get title ideas or spin-offs or
11:01 just to improve the structure of the
11:03 script that I'm actually writing, that's
11:05 how I could do it. But the last thing,
11:07 and as I showed before, is you can
11:09 create markdown documents inside of here
11:11 if you actually want to write or script.
11:13 You can also chat with this. You can
11:15 chat with anything. Or I can jot down
11:18 ideas in a card. So, if I add a card, a
11:21 card is like a short little note, like a
11:23 sticky note. And so I can jot down ideas
11:25 really quick and then press command
11:26 enter if I just want to have a
11:29 brainstorming session before I start
11:31 writing, which is what I did here. And
11:34 which is why you can see the mechanism
11:36 card, the story and relatability and
11:37 just other things that came to mind
11:39 before I actually started writing.
11:43 Because what I can do then is open my
11:45 newsletter in a pane and write alongside
11:47 my ideas. And then I can flip through
11:50 boards like the post swipe file and the
11:52 best newsletter and I can just pull up
11:54 all of my ideas as I write. Now, one
11:57 little power user move that not too many
12:00 people know about or will see is that I
12:04 can open anything else in a pane and
12:06 these panes stack. So you can see they
12:09 add as tabs here. So if I'm writing in
12:12 one pane here, let's just say this is my
12:14 writing right here, which it's not. But
12:15 if I'm writing right here and then I
12:18 have all of my research and all of the
12:19 ideas that I want to include in my
12:21 writing or content here, I just have
12:23 them open and then I can hit option 1,
12:26 2, or three to flip through them so I
12:29 can quickly get the idea I need. This is
12:32 what I wish I had in a writing tool or a
12:33 content creation tool. Now, if you're
12:35 just completely lost and you don't know
12:37 where to start and you're a beginner,
12:39 what I would recommend doing is starting
12:41 with one of the pre-built templates. So,
12:43 we have a viral reels and shorts
12:45 template, a viral tweets template, viral
12:47 YouTube videos template, and a weekly
12:48 content workflow. So, if we look at the
12:50 viral tweets template, the board is
12:52 going to populate like this. And now, if
12:54 you just want to get started quick and
12:55 you don't want to read through all of
12:57 this, just hit chat and then say, "Hey,
12:59 guide me through writing viral tweets."
13:00 But I would recommend reading through
13:03 it. I'd recommend going through each
13:05 section and adding information about
13:07 your business, adding your voice and
13:08 content, which you don't really need if
13:10 you set up your voice. You can look
13:11 through the tweets knowledge base that
13:14 I've added here and then you can add
13:16 your own tweet examples here from
13:18 discover or just tweets that you like
13:20 that you would want to emulate or learn
13:22 from. So that's how Eden works. You find
13:25 and save validated ideas. You add them
13:27 to a board and create alongside it and
13:30 you use boost or the AI chat to get
13:32 variations, drafts or ideas in your
13:34 voice. And the thing here is that every
13:37 AI tool is trying to do the writing for
13:39 you without the relevant context. And a
13:41 lot of people don't want AI to write for
13:44 them. I know a lot of top creators who
13:46 use AI as a thought partner, as a
13:48 brainstorming tool. That's personally
13:50 how I use it. I I will never let AI
13:52 write a newsletter or a YouTube script
13:54 for me because it it just doesn't sound
13:56 right, even if it's in my voice. I love
13:58 the craft of writing. And that's just
14:00 the thing. Everyone's trying to do the
14:02 autogenerated threads, the autogenerated
14:03 scripts. They're just trying to have it
14:05 all on autopilot. And without your point
14:08 of view or your worldview or your
14:10 synthesis of core ideas, that's never
14:12 going to work. And that's exactly what
14:14 separates you from every other creator.
14:16 If you get that right, you will stand
14:19 out. So Eden is not specifically an AI
14:21 writer. It's not meant to be that. What
14:24 it's meant to be is a studio for your
14:27 mind or a garden for ideas or a brain
14:29 for your content. It's supposed to be a
14:32 place that you can go into and it makes
14:34 it nearly impossible not to come out
14:37 with a great idea. So, if you want to
14:38 try it out for free, if you want to try
14:40 everything we just talked about, go to eden.so
14:42 eden.so
14:44 and once you sign up, we'll guide you
14:45 through the rest. We'll help you build
14:47 your voice and then you'll be off to a
14:48 great start. So, I hope to see you
14:51 inside. I hope you enjoy it. Thank you
14:53 for watching and please send us any
