0:02 At 18 years old, I turned down
0:04 university and it took me six months to
0:05 make my first dollar online. And
0:07 everyone around me thought I was
0:09 delusional. And at that point in my
0:11 life, I started to doubt myself whether
0:13 I had made the right decision. And years
0:16 later, looking back at what I was doing,
0:18 I see so many people doing the exact
0:20 same mistakes that I was making,
0:22 preventing them from hitting six or
0:24 seven figures online. So, if you're
0:25 trying to make your first million
0:28 dollars in 2026, there's one proven
0:30 strategy that I've personally used to
0:32 make a ton of money, and I'm going to be
0:34 revealing everything and not holding
0:36 anything back in this video. I promise
0:38 you, nobody else will share this depth
0:40 of knowledge and tactical insights with
0:42 you on YouTube. But if you're not
0:44 willing to spend just 30 minutes taking
0:46 notes and actually locking in, there is
0:48 no point you watching this video in the
0:50 first place. This is only for serious
0:52 hungry entrepreneurs wanting to get
0:55 clients and scale without the headaches
0:58 or time wasted moving into 2026. There's
0:59 no messing about. Let's jump straight
1:00 into this.
1:02 >> So, you want to make money? Well, you've
1:04 come to the right video. This is going
1:06 to be one of my favorite videos I've
1:08 made because in 2026, there are going to
1:09 be people that win, there going to be
1:10 people that lose. This video is going to
1:12 help you be one of the winners. if you
1:14 can just stick around 30 minutes. If you
1:15 can't, then I don't really suggest
1:17 watching this in the first place because
1:18 this is going to be a very in-depth
1:21 video going over my exact strategy, my
1:23 funnel I'm personally going to be using
1:25 to clear a million dollars cash
1:28 collected in 2026 with a lot of
1:29 confidence. So, if you want to know what
1:31 I'm doing so maybe you can replicate
1:33 some of my strategies, just just stick
1:35 around, my friends. So, let's jump into
1:36 it. There's a lot of people who are rich
1:39 out there and not many of them were in
1:41 school just a few years ago like myself
1:44 with quite literally £100 to their name.
1:46 And the reason I'm explaining this is
1:48 because I've got insights into what is
1:51 working right now with social media with
1:54 AI. And that's why I think I'm fairly
1:56 confident and qualified to make this
1:58 video that you're watching because if
2:00 you want to make six or seven figures in
2:02 2026 online, this is an amazing video
2:04 for you as I'm going to be revealing
2:06 everything I'm personally doing to get
2:08 there faster using AI and different
2:10 automation strategies. Um, but I do just
2:12 want to clarify as a very quick
2:14 disclaimer. This is not going to be
2:16 easy. This is not a get-richquick video.
2:19 This is for serious people who are
2:20 willing to become a student of the game
2:23 and execute daily overcome their fears.
2:25 And that is ultimately what
2:26 entrepreneurship is. It is a
2:28 transformation of your character. It's
2:30 becoming the person who is deserving of
2:32 making a million dollars. You don't just
2:34 wake up and have a million dollars in
2:35 your bank account. you have to become
2:37 the person who truly believes that they
2:38 deserve that million dollars and also
2:40 the person that has the characteristic
2:42 traits and all the skills that they've
2:45 stacked um throughout the journey to
2:47 achieve that. So yeah, I'm going to be
2:49 leaking everything I'm doing and I wish
2:50 I had this when I was 18. There are a
2:52 few requirements. Number one, you
2:53 obviously need a laptop. You need your
2:56 phone uh with internet. You need a you
2:57 need to be willing to be a student of
2:59 the game and execute. You need to remove
3:01 your ego. Your ego is holding you back
3:03 because how you think, how you take
3:05 action every day, what you take action
3:07 on every day has allowed you to get into
3:09 your current reality. So if you're not
3:10 happy with your current situation, your
3:12 current reality, you need to change some
3:15 things. You need to drop your ego and be
3:16 open to learning, right? So that's
3:18 important. And you don't learn to swim
3:20 by reading about water. You have to jump
3:22 in, which is going to be scary. It's not
3:24 going to be fun, but it is simple in
3:26 terms of how you would achieve um
3:28 getting a million dollars. That is for
3:30 sure. because we can just reverse
3:31 engineer the mouse. Now, you must have
3:33 an ICP, you must have an ideal client
3:35 profile, an avatar of who you want to
3:36 serve. So, when you do your campaigns,
3:39 whether that's inbound, outbound, you
3:41 have an idea of who you're exactly going
3:42 to be serving so you can resonate the
3:44 copy with them. You need a growth offer.
3:45 You either need to help people make more
3:47 money or you need to save people time.
3:50 Those are two things. Go for go for
3:53 either one. Just don't have like any
3:54 feature-based offers. Basically, you
3:56 don't want to sell features. You don't
3:57 want to sell, you know, you want to sell
3:59 the destination. You want to sell the
4:01 Bahamas, the Moldes, not the plane
4:03 journey. Very important. Um, so yeah,
4:04 you need to put yourself out there. You
4:06 need to start conversations with your
4:08 ICPs every single day. More
4:09 conversations equal more money. But
4:11 let's jump into the the math cuz this is
4:13 a very fundamental thing. I'm just going
4:16 to explain my pricing structure cuz as I
4:16 said, I'm going to be giving you
4:18 everything I'm doing. So maybe you can
4:20 replicate some of this. Now, to make a
4:23 million, it's a bit of a reality check.
4:25 It's basically $83,000 per month
4:27 consistently. It's one thing to make
4:30 $83,000 per month. It's another thing to
4:31 maintain it every single month with high
4:34 profit margins. Very few people do that.
4:35 There's a lot of people who make half a
4:38 million a month, sure, but their margins
4:40 aren't that good. You find out they have
4:42 a co-founder, they have a CEO, they have
4:45 a C um mo, they have like all these
4:48 different things. They have, you know,
4:51 100k in ad spend. They have chargebacks.
4:53 So, in reality, it's much better to have
4:56 a lean 70%
4:59 profit business and make this than it is
5:01 to have hundreds of thousands per month.
5:04 And that basically equates to $2,000
5:06 $740 per day, which sounds like a lot,
5:08 but I'm going to simplify this so you
5:09 can get a better idea of your pricing
5:11 structure cuz that's overall a very
5:12 important thing we need to start with.
5:14 Now, I've got basically three different
5:16 pricing structures. I follow Russell
5:18 Brunson's value ladder. If you haven't
5:19 checked out Russell Brunson, he's one of
5:22 the OGs. Obviously, if you're in the
5:24 marketing game, you've been in the game
5:25 for a while, you would know who Russell
5:27 Brunson is. But he talks about the value
5:29 ladder where you basically have Bait,
5:30 which is a free lead magnet. Everyone
5:32 should have a free lead magnet. You
5:34 would run this in outbound. You'd offer
5:35 to do a free demo, a free audit,
5:37 depending on what you're selling. It
5:39 must be free. Two most powerful words in
5:42 marketing, free and new. That is very
5:43 important. You have your front end,
5:45 middle, and back end. If you're starting
5:46 out, you're doing less than $10,000 per
5:48 month. Don't have three different
5:51 services you sell. Just have probably a
5:53 middle or a back end, which is a high
5:55 ticket. So, you know, we're talking it
5:58 could be a mid-t500 bucks setup fee to
6:02 $5,000 uh as a piff pay in full. But
6:04 don't be having as many products. I have
6:05 I just personally have built out my
6:08 value ladder quite like thoroughly and
6:10 I've got it dialed in. But I basically
6:12 have my bait which is my free community.
6:13 From that point on, a bunch of
6:15 automations get set off once someone's
6:16 joins. you know that could be putting
6:18 them into the CRM so they get put into
6:20 the pipeline first stage of the pipeline
6:21 in JHL
6:24 um they obviously get alo my SDRs get
6:26 notified so sales gener get notified
6:28 automatically everything like that is
6:30 included with my like bait and that's
6:32 the main thing I run people to and as I
6:34 said free is one of the most important
6:36 things you should be doing in 2026 you
6:37 have to have a free thing it could be a
6:40 free audit um which is an amazing thing
6:42 you can offer businesses but just go for
6:44 free I promise you it's going to save
6:46 you so much headaches I I didn't offer a
6:47 free thing when I started and it was
6:50 stupid. Like, you're not doing free
6:51 delivery. You're not doing free
6:53 fulfillment because I'm not a huge fan
6:55 of that. There's no skin in the game
6:56 from the client. There's no incentive
6:57 for them to help you. This is more of
7:00 like a Yeah, like a free demo or
7:02 something you can do quickly that is
7:03 free basically. But this is very
7:06 important. Um, and this is just my like
7:08 product. You can see I have a $97 per
7:11 month uh $597 per year. So, same product
7:13 just one's annual, one's monthly. And
7:14 then I have a high ticket back end which
7:17 is only for more advanced coaches and
7:18 it's a done for you offer this one. So
7:20 more of like an agency offer um that is
7:23 5K. Now that is important. Hopefully it
7:25 gives you an idea of my actual like you
7:27 know different services and obviously do
7:30 more things like I have different SAS
7:32 businesses and things but this is just
7:33 to keep it simple cuz obviously I have
7:35 affiliates, I have SAS, I have like
7:37 other things as well but uh you can see
7:38 the numbers here if you want to pause
7:40 how many sales you need and everything
7:42 like that. But let's jump into my actual
7:43 funnel because this is the majority of
7:45 the value that is going to be in this
7:46 video. So keep watching because I'm
7:48 literally gonna explain everything. So
7:49 what I'm going to explain to you very
7:52 simply is my funnel starting from the
7:55 top which is how a stranger finds you.
7:57 Like how does a stranger a prospect your
8:00 ICP come across you on the internet?
8:03 That is your top of funnel.
8:06 Now I'll dive into every different I
8:08 guess platform you could position
8:09 yourself on. You could do campaigns. you
8:11 could do outbound on depending on who
8:13 you're helping. I've kind of put
8:14 different niches and what I would
8:17 recommend if I were in your position
8:19 all the way down to how does a stranger
8:21 actually hand you their money which is
8:23 the bottom of the funnel. Middle of the
8:25 funnel is how do they get to know you on
8:27 a personal level where they have the
8:30 confidence and they like know and trust
8:32 you enough to be able to give you their
8:36 money. And those are the three I guess
8:38 parts to a funnel which hopefully you
8:40 can understand. But let's start at the
8:41 top of the funnel which is where most
8:44 people struggle because they simply do
8:46 not get enough inputs into their funnel
8:50 into their system. Now Sam Ovens kind of
8:52 he didn't invent systems based thinking
8:55 but it's very of a simplified way to
8:57 grow about sorry go about growing a
8:59 business where you have an input. So it
9:01 could be you sending an email to a
9:02 business owner. It could be you cold
9:04 calling a business owner. could be you
9:05 doing a piece of content. You're going
9:08 to there's a process. So there's a lag
9:10 that happens basically because you're
9:12 not just going to get an output straight
9:14 away. You may be familiar with the
9:16 phrase that every action has an equal or
9:19 opposite reaction or every action has a
9:21 reaction. But there's always a bit of a
9:22 delay. There's a buffer between that
9:24 between when you send an email and when
9:25 you get an output. So that's what
9:27 processes. But either way you take an
9:29 action, there's going to be an output.
9:31 Now that output could be no response,
9:33 but that is still an output and that
9:36 gives us the feedback. Now, it's very
9:38 important you take action because you're
9:40 going to get clarity, you're going to
9:41 get uh confidence, you're going to get
9:44 skills, and I'll explain that in a
9:46 second, but your top funnel, in my
9:48 opinion, so how a stranger finds you is
9:50 more for touch points, which most people
9:51 don't realize when you're starting an
9:52 agency or you, you know, you're
9:54 freelancing, you're running a consulting
9:57 business, people think that the top
9:59 ofunnel is like how you going to book an
10:00 appointment, but that's just
10:03 fundamentally incorrect. I use top of
10:05 funnel as like a touch point and it's
10:07 what I would suggest you kind of
10:09 thinking or changing your beliefs around
10:11 like like you send an email no one's
10:12 going to book an appointment just from
10:14 one email. You're going to have to hit
10:16 multiple touch points. Maybe you send an
10:18 email and in your signatures at the
10:19 bottom they see your YouTube or they see
10:21 your LinkedIn and then they go to your
10:22 profile then they go into your middle of
10:25 the funnel and you can design that by
10:26 having your top of funnel as a touch
10:28 point which is what I recommend doing um
10:30 especially if you don't have a leveraged
10:31 inbound system here which we'll talk
10:33 about but um fundamentally there's only
10:35 four ways you can get someone to give
10:37 you money online. You've got paid ads,
10:39 which is you paying for traffic, which
10:41 you're probably familiar with. Facebook
10:42 ads. There could be other forms of like
10:44 influencer shoutouts. But if you don't,
10:45 if you're starting, you can't do that.
10:47 You don't have any money. So, that's off
10:49 the cards. Same with affiliates. You
10:51 don't have clients. You can't run an
10:53 incentivized referral program. So,
10:54 realistically, the only things you can
10:57 do is organic content and outreach to
10:59 make a million dollars. Um, now I go
11:02 heavy on content because it is a
11:05 compounding asset that builds over time.
11:06 you know, Warren Buffett, Albert
11:07 Einstein, Albert Einstein said that
11:09 compound interest is the eighth wonder
11:10 of the world and I completely agree.
11:13 Same with Nevada is worth you know maybe
11:14 $100 million maybe a bit more and he
11:16 talks about the four C's. You've got
11:18 content, code, collaboration and
11:20 capital. So yeah, content is part of
11:23 that and it's one of the and that was
11:25 done on like his research of how young
11:27 like millionaires and people up and
11:29 coming are making so much money and it's
11:30 down to those four C's. So if you can
11:32 collaborate with people um in your niche
11:35 maybe if you can provide content if you
11:37 can learn some code automation and then
11:39 capital you obviously deploy back into
11:42 it to grow. Now the reason is because
11:44 content is allowing you to build trust
11:47 at scale which is a very big flaw in the
11:49 market which is there's a trust crisis.
11:51 People don't trust anything. The
11:52 market's more sophisticated. I talked
11:54 about market sophistication levels and
11:55 how there's five different levels of
11:56 that but I'm not going to talk about
11:57 that in this video cuz I don't want to
11:59 make it too complex for you guys. Um,
12:01 but just know that strangers and
12:03 business owners are becoming more
12:04 skeptical than ever. They're becoming
12:07 smarter. They've been exposed to more
12:09 offers around what you're going to be
12:11 doing. So, you have to build trust at
12:12 scale. Um, which is why it's a
12:14 non-negotiable for people to optimize
12:16 their socials, especially the ones
12:17 you're going to be operating on, which
12:18 I'll talk about in a second, and then
12:20 doing outreach for touch points. So, how
12:21 it would look like is maybe you send an
12:23 Instagram DM and then they check out
12:25 your profile and they and they get like
12:27 trust from you, basically. So that's
12:29 important, but these are the only four
12:30 ways. So it leaves us with you doing
12:31 content on a daily basis and you doing
12:33 outreach on a daily basis. And most
12:34 people be like, "Okay, cool. Let me just
12:37 send 20 emails a day." Well, no. You
12:39 need to do 100x more inputs than you
12:42 think. You need to feed more system uh
12:44 sorry, more inputs into this. Provide
12:48 more UOV units of value into your thing
12:51 every single day. Like Homozi, he posts
12:54 250 pieces of content per week. And
12:55 that's something that I'm going to be
12:58 improving in 2020 2026 to try and make
13:02 more money. It's literally not 10xing uh
13:03 you know the volume is 100xing the
13:06 volume. And that's something that people
13:07 severely underestimate when they're
13:09 starting. Um, and you can read this in
13:11 your own time, but yeah, he was just
13:12 making this post about like a friend
13:17 saying um like how uh how uh Alex Mos's
13:19 content was getting more reach than his
13:22 and the and he was basically explaining
13:24 how we post 250 times per week and he
13:26 only posts immediately once per day and
13:28 it's like you can see the difference.
13:32 Um, but let's talk about how to actually
13:35 like uh not only post, but who how what
13:37 platform do you reach out to your niche
13:39 on? And it really depends on your market
13:41 research. Um, obviously you've got cold
13:42 email, you've got Instagram DMs, you've
13:43 got Facebook DMs, you've got LinkedIn.
13:46 I'm personally at a point where I've
13:48 built my middle of the funnel so strong
13:50 that this has kind of become my top of
13:52 funnel. But I wanted to just emphasize
13:53 if you're starting out, the content
13:55 you're posting is more for building trust
13:57 trust
13:59 and doing that at a, you know, on a
14:01 scale than it is going to be for your
14:02 top of funnel. Like you're going to post
14:05 a video, it won't get a,000 views,
14:07 2,000, thousands of views like I would
14:08 get because I've been doing this for a
14:10 while. That is just something you have
14:12 to understand. You have to be okay with
14:13 creating content, but it's going in your
14:14 middle of the funnel. It's not to get
14:17 views, it's to build trust. And I'll
14:18 explain my whole like YouTube system
14:21 down here, so keep watching. But your
14:23 top of funnel is mostly for touch points
14:27 and getting people to your assets. Okay, so
14:29 so
14:31 let's talk about how you can find the
14:33 platform where your niche spends most
14:34 time. And I've actually listed out what
14:36 I would recommend. I put it into
14:37 buckets. There are three buckets. You
14:39 got bucket one, which is cold email.
14:40 Bucket two, which is Instagram. Bucket
14:43 three, which is uh phone or SMS or
14:45 WhatsApp. And if you're going to be
14:46 doing cold emails or LinkedIn, these are
14:50 the ideal niches to go for. Now, I
14:52 wouldn't think about it that way. I
14:55 would have a niche first and then adapt
14:58 to that because as um who was it?
15:00 Charles Darwin said, it's not the
15:03 strongest that survive. It is the ones
15:04 who can adapt to their environment the
15:07 best. So, yeah, don't just like be like,
15:09 "Oh, I want to do cold emails. Let me
15:11 target SAS founders." It's like, no, you
15:13 should have a niche and then adapt to
15:16 that. Um, but what I'm going to do is go
15:18 through, actually, I'm not going to go
15:19 through all the cuz I I can give you
15:20 this motherboard. I'll put this
15:21 motherboard in the description
15:25 somewhere. But long story short, I don't
15:26 have time to go through my entire uh my
15:28 entire like process for copyrightiting
15:30 on emails cuz some of you watching this
15:32 may be wanting to target a few of these
15:33 niches. Some of you may be wanting to
15:35 and coaches. Some of you may want to do
15:37 like real estate professionals or uh
15:38 home service companies. So trades, you
15:40 know, HVAC, you've got solar, you've got
15:41 roofing, electricians, you get the
15:42 point. Um, so I don't I don't really
15:45 want to go through all my like SOPs, but
15:46 just know that I'll probably put it in
15:49 the description or I'll find a way to
15:51 give you this like whiteboard so you can
15:53 basically just go through like literal
15:55 like frameworks and scripts for these
15:57 things. Like you can see that if I open
15:59 this up, it is very in-depth to the
16:01 point where we give you email body
16:04 variations. We show you an actual like
16:06 email that we've sent that had a
16:08 response. So, all of these emails that
16:10 I've sent have had positive replies in
16:11 different niches. Like, we've got real
16:13 estate here, which is like um I think
16:16 property consultants. We've got a let's
16:18 see, yeah, real estate agent right
16:20 there. We've got SAS founder right here.
16:21 We've got an MMA gym right there. So,
16:24 we're giving you examples of actual
16:26 emails that have had responses. Like,
16:28 who else is doing that in the market? No
16:30 one. And we give you the uh lag
16:31 indicators. So, you've got leading
16:32 indicators. The leading indicators maybe
16:34 you wanting to make a million dollars
16:36 and that's like the end result. Now the
16:39 lag indicator is or sorry it's the other
16:41 way around. The lag indicator is the
16:43 ideal metric you want. So let's say a
16:44 million dollars and the leading
16:46 indicators are what you do to achieve
16:47 that. So leading indicators would be
16:49 like emails. But long story short uh we
16:51 give you everything in this like SOP and
16:54 we have this for not only emails but we
16:56 also have this for uh let's go over
16:58 here. Yeah, we have this for like
17:00 Instagram appointment setting. So this
17:02 script has been proven to book
17:04 appointments very recently within the
17:07 last few months. And we have cold
17:08 calling right here for like solely. You
17:10 can see how in-depth these scripts are.
17:11 And I'll put all of this in the
17:12 description for you guys. I want to give
17:15 you just a ton of value. Um, I'm not
17:17 expecting you to give me anything back.
17:19 Full transparency. I do believe in
17:22 giving before receiving and that's
17:23 something you should be doing as well
17:25 and taking into 2026. Um, that's a big
17:28 part of my success. Um, it's just the
17:30 pure and sheer value I provided at
17:32 scale. I provided more units of value to
17:34 a market than you have. Hence why I
17:35 probably have more capital. And that's
17:37 as simple as it gets. Um, but long story
17:41 short, whichever one you choose, make
17:44 sure you have no more what we call zero
17:47 days. Days when you don't do something
17:49 because action beats inaction. You've
17:50 probably heard the saying, volume
17:52 negates luck. But you may be thinking,
17:54 why does this saying exist? And it comes
17:55 down to three things. Because some
17:57 fundamentally, you're reaching more
17:59 problem aare people. 3% of the market
18:00 are problem aware. Problem aware people
18:02 are people prospects that understand
18:04 they have a problem. They need more
18:06 leads. So if you run a lead genen
18:08 agency, it would make sense and you
18:09 would be able to work with them because
18:11 there's pain points there. People buy
18:13 when they're in pain. Hopefully that
18:15 makes sense. 3% of the markets, the more
18:16 volume you do, the more likely you are
18:19 to I mean it's not that you're more
18:21 likely you will reach more problem aware
18:23 people. Number two is volume forces
18:25 feedback. You take action, you're going
18:27 to get data from the action like we
18:29 talked about with the like system based
18:32 thinking right here. So input equals an
18:33 output. You just have to wait like a bit
18:36 of time like a few days, but it forces
18:38 feedback. So you take action, you get
18:40 data. From that data, you get clarity.
18:41 From that clarity, you get you can make
18:42 better decisions and then you get
18:44 improved marketing efforts. And then the
18:47 final thing is volume creates momentum
18:48 and confidence. So you're going to get
18:50 less adrenal reaction to the thing
18:51 you're doing. Like if you're doing cool
18:54 calling, it's scary at first, but after
18:55 10 dials, you're not just going to be
18:59 10% better. You're going to be 500% more
19:02 confidence, more confident, and you'll
19:04 have less adrenal. You'll get less
19:06 adrenaline when you do that thing. So
19:09 that's very important. So that is
19:10 basically like top of funnel. Mine is
19:12 YouTube just because I've developed that
19:14 and I've spent a long time making videos
19:16 to the point where my top of funnel is
19:18 going to be SEO where people are
19:20 searching on YouTube for like lead genen
19:23 or lead scraping or AI or things like
19:25 that and I pop up at the top. I take up
19:27 that digital real estate and I've
19:28 actually hired a virtual assistant to
19:31 tweak my thumbnails, tweak my titles for
19:34 2026. So what that means is I'm
19:36 constantly ranking high on SEO and that
19:37 is how a stranger finds me. But you
19:39 should map out your funnel. How does a
19:41 stranger find you based on who you're
19:43 helping? And who you're helping decides
19:46 what niche and what platform. So, not
19:48 what niche, what platform you have at
19:50 your top of funnel. Um, and stuff like
19:52 that, whether it's outbound or inbound.
19:54 Um, that's just very important. Now,
19:56 let's move on to the middle of the
19:58 funnel, which is how does a stranger get
20:00 to know you on a personal level.
20:02 Everyone who has kind of bought my
20:04 stuff, they know my story to some
20:06 extent. Maybe if they don't know my
20:08 story, they definitely know who I am.
20:10 they may know where I live and things
20:13 like that. And how that is done is
20:16 through YouTube and Instagram because
20:17 we've optimized our profile, which I'll
20:19 go through right here when it comes to
20:21 story um highlights and just everything
20:23 like that. So, this is probably the most
20:26 valuable section of this video that I'm
20:28 making right here because I was debating
20:30 whether on like just giving away my
20:32 YouTube strategy for 2026, but yeah,
20:35 here we go. Here goes nothing. So the
20:37 first thing you want to do is competitor
20:38 research. And if you're wondering,
20:40 Charlie, why are we doing YouTube? Well,
20:42 YouTube beats any other platform when it
20:44 comes to every metric in business. So
20:47 you're thinking about, let's say, close
20:49 rate. If an appointment gets booked
20:51 through LinkedIn DMs or YouTube, which
20:53 one will have a higher close rate?
20:55 YouTube. The refund rate, even on the
20:58 back end, it will be lower if you get a
21:00 client through YouTube. Same with the SH
21:03 rate to an appointment. Same with the um
21:05 appointment booking rate even would be
21:07 higher. Every single metric is higher if
21:09 someone comes through YouTube. It's the
21:11 best platform. And hopefully that makes
21:12 a bit of sense. And if you're wondering,
21:14 Charlie, well, my niche doesn't operate
21:16 on YouTube. Well, that's why it's in the
21:17 middle of the funnel. You would have a
21:19 touch point, which is you being on the
21:21 platform where your niche spend the most
21:22 time. You would be starting
21:23 conversations. You'd be putting yourself
21:25 out there on that platform through
21:26 content, through DMing, through
21:28 whatever. And then you would ideally be
21:30 sending them these these assets before
21:31 you meet with them. And that's like your
21:32 middle of the funnel. Pretty cool
21:34 material. We'll jump into that in a
21:36 second. But it's very important and
21:37 hopefully you're getting an idea now of
21:38 how you can actually structure your
21:40 funnel. And thinking about it from the
21:43 customers or the client's point of view.
21:45 You want to map your funnel based on the
21:47 prospect's point of view and how they,
21:48 you know, spend their time and stuff
21:50 like that. Um, but long story short,
21:52 this is what I recommend doing.
21:54 Competitive research. No matter what
21:55 niche you're in, there are people making
21:57 YouTube videos in that. For example,
21:58 you're helping like home service
22:00 companies. There are YouTube channels.
22:05 You can see 75,000 views. This guy um
22:07 yes, he got he got 75,000 views on a
22:09 video about like roofing marketing
22:12 basically. So, like you want to do
22:13 competitive research, you want to put
22:14 them into Google into a Google doc and
22:17 create an SOP on this basically. So,
22:19 that's what I've done. And from the
22:21 competitor research, you can then
22:23 ideulate. you can find the videos to
22:25 make. For example, you clicked on this
22:27 video. I got full transparency. I'm not
22:30 like copying people, but I found a title
22:33 that was doing well and it was probably
22:34 one of these three that I put into a
22:36 Google document cuz I went to one of my
22:39 competitors and I saw that their video
22:42 was like something like this. And then I
22:44 just like recreated it. So, it's not the
22:46 same at all. It's a completely different
22:48 like topic, but the title like structure
22:50 is kind of similar if that makes sense.
22:52 Um, and how I decided to make a video on
22:55 this was due to an outlier. An outlier
22:57 is a video that has ideally got like a
22:59 two to threex number of views to their
23:00 subscribers, but you can just tell like
23:02 which videos are doing well in your
23:04 niche um based on your competitor's
23:06 videos. You're not wasting any time. And
23:07 then you basically just put the titles
23:09 in here. Um, you don't need to reinvent
23:11 the wheel with ideation. Like that's
23:14 something you do not need to do. And you
23:16 want to make a million dollars. It's
23:17 like there are people in your niche
23:19 already making a million dollars, making
23:20 a lot more than a million dollars. So,
23:21 why not just look at their funnel,
23:24 funnel hack them, uh, dissect it, and
23:25 then just improve on it and put your own
23:27 style on it. It's like you're not
23:29 building a rocket ship, guys. It's very
23:32 important. Um, so that's important on
23:34 how I personally create like videos most
23:36 of the time. Um, I do look at
23:38 competitors. I look at what videos have
23:39 done well on their channel and I
23:40 basically just like put my own twist on
23:43 it or change the topic slightly um, and
23:46 stuff like that. Now then what you do is
23:49 you find more videos on the thing you're
23:50 going to be talking about and you
23:52 basically want to find videos with high
23:54 clickthrough rate, average view duration
23:55 and the overall performance. So ones
23:57 I've just performed well basically and
23:58 then I personally use pixels which is an
24:01 AI tool to create this thumbnail right
24:04 here. So this is completely done by AI
24:06 like 2025
24:09 is the end of like doing things manually
24:12 basically moving into 2026 you shouldn't
24:13 be paying for thumbnails. you shouldn't
24:15 be paying for like even what I'm
24:16 recording this on right now, Screen
24:18 Studio. Like you can see it's a
24:20 beautiful screen recording software that
24:21 does the automatic zooms in. I wouldn't
24:23 really classify as like automation,
24:24 although the editing is like kind of
24:27 automated, but you get the point. Like
24:30 this is very important. So pixels,
24:32 that's like the URL is how you do that.
24:34 And then in terms of the intro, all I do
24:37 is I go to tactic.io.io
24:39 or tactic um let me try and find it
24:42 quickly. So it's this one, tactic.io.
24:46 and I just upload the YouTube videos on
24:48 the same topic I'm going to be talking
24:50 about. I upload it to ChatgBT after
24:52 downloading the transcript and then I
24:54 basically just feed it to Chat GBT and
24:56 it recreates the uh intro for me. So the
24:58 intro you saw was done by AI. Um and
25:00 then I basically just talk about like
25:02 the like things I want to talk about. I
25:04 condense it into frameworks. So usually
25:05 like three to five steps that you need
25:07 to take and that just allows the viewer
25:09 to understand what you're talking about
25:10 simply and for you not to waffle
25:12 basically. Um, and that's like pretty
25:14 much the process of of just like a
25:17 20inut YouTube ideation. Like how you
25:18 come up with a video, how you script
25:20 out, how you find the title, how you
25:22 find the thumbnail, stuff like that. It
25:23 should only take you 20 minutes because
25:25 we use AI because we use automation and
25:27 that's just like an amazing thing you
25:29 can be doing. So next is finalizing and
25:32 uploading. Make sure there's a few
25:33 things you want to add an end screen. So
25:35 end screen should always run to a client
25:37 testimonial. So, at the end of this
25:39 video, you'll see like a testimonial
25:41 where people cuz once you've got someone
25:42 watching your videos, you need to keep
25:44 them on the platform. So, you do that by
25:46 funneling them to another one of your
25:48 videos, but you can make it a middle of
25:50 the funnel asset, something that's going
25:51 to build trust, like a client
25:54 testimonial or like your story, or if
25:55 you don't have testimonials, you could
25:59 find a business in your niche that is
26:00 adopting AI or doing whatever you're
26:02 going to be selling and doing like a
26:04 breakdown of what they're doing so other
26:05 businesses in your niche can benefit
26:06 from that and telling them what they
26:08 need to be doing. So, just position
26:10 yourself as an expert. Um, an amazing
26:11 book is called Russell Brunson, Expert
26:13 Secrets. You've got traffic secrets,
26:14 you've got.com secrets. Those are three
26:16 books you have to read if you're going
26:18 to be a top tier marketer, which is
26:19 something that everyone should be
26:21 aspiring to in 2026 because marketing is
26:23 fundamentally one of the most important
26:25 skills. Marketing is one to many sales.
26:26 It's one to one. Why why would you be
26:27 doing onetoone when you could be going
26:29 for a more leveraged approach, which is
26:30 marketing? Um, but I do think, yeah, if
26:31 you're starting out, it's going to be
26:33 more sales, but you'll get better at
26:35 marketing over time. And then obviously
26:37 just have an SEO description. Make sure
26:40 your description is optimized. Um, so it
26:42 ranks highly when people search.
26:46 So yeah, that is pretty much my YouTube
26:49 kind of like process in a very short
26:52 like 5 minute explanation. Hopefully
26:54 that makes a bit of sense. I don't want
26:56 to confuse you guys. When it comes to
26:59 Instagram, this is another platform I'm
27:01 going to be growing and I will probably
27:02 get like hundreds of thousands of
27:04 followers in 2026. I've been growing
27:07 this rapidly. Um, and the reason is
27:10 because it's not what you say anymore.
27:12 It's not like everyone
27:14 can say, "Oh, I'm going to make you more
27:16 money with my offer. I'm going to get
27:19 you more qualified appointments." But
27:22 it's who you are is the main difference.
27:25 So, you want to build your profile so it
27:28 looks like you're the person. You're the
27:30 person that's going to help them get
27:33 their desired results. Um, and ideally,
27:35 you would have story highlights. You can
27:36 see I have story highlights right here.
27:38 So when someone lands on my page, if I
27:40 were to send a DM, if I were to run an
27:41 ad, if I were to do these forms of
27:44 direct response marketing, which are
27:47 like, you know, you sending a message to
27:48 get an appointment, you have to
27:49 understand that people are going to
27:51 click on your profile. So you have to
27:53 have your profile optimized for whatever
27:55 you're going to be doing. And I have
27:57 story highlights through here. So I say
28:00 start here and it explains my story. So
28:01 it explains that 3 years ago I was in
28:03 school. Now, I, you know, gone through a
28:05 transformation. I've tried every
28:07 business model. I've gotten a bunch of
28:09 people to pay me, 4,000 people to pay me
28:11 online. I explain like something you
28:13 need to become good at. And hopefully
28:15 that makes a bit of sense. But you have
28:17 to have your profile optimized. And I
28:18 did actually make a video right here
28:19 that I'd highly recommend watching. And
28:21 there's also another video on my channel
28:23 in terms of how you how to optimize an
28:25 Instagram for 2026. Um, but there's a
28:27 lot to it, guys. You need to be testing
28:30 trial reels. Trial reels are one of the
28:31 best things you could be doing to reach
28:32 a new audience. Um, you could be going
28:35 for this style. The side angle, it's
28:37 pretty solid. Although, I would just,
28:40 yeah, stick to getting consistent videos
28:41 out. You're going to suck at first, but
28:42 that's why you're taking action, so
28:43 you're going to get better. And just
28:46 building trust through authenticity and
28:48 story is very important. So, that is
28:50 basically the two platforms I'm going
28:54 hard on. And these are the two platforms
28:55 basically. I only really operate in my
28:58 funnel. I do have email. I I may test
29:00 cold emails more. I am doing cold emails
29:02 to like SAS founders right now. I've got
29:04 a virtual assistant running that. But I
29:06 think yeah, maybe cold emails are on the
29:08 cards 26, but it's mainly YouTube and
29:10 Instagram. That's just where my niche
29:12 operates for you. Maybe it's Facebook or
29:14 LinkedIn. But you can still adopt these
29:17 principles. And optimization is
29:19 everything. So yeah, and also I need to
29:21 get way more traffic. I need like I
29:23 don't know if it says but I'm getting
29:25 about a million people or a million
29:28 impressions on my Instagram per month. I
29:30 need to bump that up to like 5 10
29:33 million minimum. So in order to do that
29:36 I need to be posting let's say 20 trial
29:39 wheels per day. That's just the game.
29:41 More volume
29:45 and volume negates luck. So that is my I
29:46 guess middle of the funnel but
29:47 realistically it's top of funnel because
29:49 tri wheels is how a stranger finds me.
29:54 Same with YouTube, but they also get
29:55 their I guess they get to know me on a
29:57 personal level through YouTube. So,
29:58 YouTube and Instagram are both top of
30:00 funnel and middle of the funnel and
30:02 sometimes bottom of the funnel to be
30:05 honest just because of my rearity in
30:06 content if that makes sense. I don't
30:08 want to confuse you guys, but those are
30:09 the two platforms that are very
30:11 leveraged and they compound. Like
30:13 YouTube is something that can bring me
30:15 in leads from months if not years ago,
30:17 which is very important. Now, bottom of
30:18 the funnel, I would always recommend
30:20 just doing like Google Meet or Zoom if
30:23 you're starting out. However, if the
30:25 prospect doesn't know who you are or
30:29 what you do and see you as an authority
30:31 before you meet with them, you're going
30:33 to make it insanely hard for yourself.
30:37 You need nurturing assets. For example,
30:39 this was a video, an asset I sent to a
30:41 cold lead, and I'll show you his
30:43 response in a second, but all I did was
30:46 just do a personalized like free audit
30:47 on their business and how they can
30:49 increase their revenue. Um, and this was
30:51 like a month ago, and I walked through
30:53 how they need to be doing uh, you know,
30:54 like AI reactivations. They need to be
30:56 doing holiday text flows, so when it's
30:58 like December, they're going to be
30:59 getting Christmas SMS, you know, with a
31:01 new offer. Same just a bunch of like
31:04 value. Um, and his response was like,
31:05 "Wow, very impressive. Definitely, I'm
31:07 in. Um, he just had a question, but he
31:08 would like to set up an appointment. And
31:10 it is that easy when you provide value
31:12 and you offer that first and foremost.
31:14 Um, and that positions you as the
31:15 expert, which is important. And then
31:17 obviously, if you do get an appointment,
31:18 make sure you have at least two SMS
31:22 reminders, free email reminders on these
31:23 specific times. So, when when the
31:24 appointment is booked, they're going to
31:26 get a confirmation email with the actual
31:29 like video. Um, and if you don't send
31:31 them the video before the meeting,
31:33 definitely send it to them when they
31:36 book. And same with 24 hours before you
31:37 can send them the video or just a
31:39 compliment uh sorry an email saying your
31:41 appointment is in 24 hours. This is just
31:43 to like not have terrible shut up rate
31:44 basically. But this is pretty basic. 1
31:46 hour before 5 minutes before you get the
31:48 point. But once again more volume than
31:49 you think. And same with emails. Like
31:51 I've tested cold emails. It takes like
31:53 on average four emails to get a
31:55 response. you have to be doing a bunch
31:57 of uh follow-ups and I explain that in
31:59 like these SOPs right here, which is why
32:00 I don't have too much time in this
32:02 video, but you can obviously branch off
32:05 this in your own time and go to the
32:07 resource you you want to do. And I just
32:08 want to give you guys a bunch of value.
32:11 So, that is pretty much this video
32:14 summed up. Um, yeah, I I have my sales
32:17 guys always try and get them off the
32:20 platform onto like WhatsApp. I run the
32:22 community funnel, but for you it could
32:23 be something different.
32:25 And yeah, like the reason we do that is
32:28 because these people don't spend,
32:29 especially business owners, they aren't
32:31 spending all their days on social media.
32:33 So if you could get their number and say
32:35 to them like I I actually explained this
32:39 in like this asset right here. So in
32:41 this like uh let me show you this
32:43 quickly. This would be mega valuable. So
32:46 basically um if you just start with like
32:48 one of these opening messages for like
32:51 IG as an example, um you basically want
32:53 to go in with a Trojan horse. you want
32:55 to say um yeah I'd be happy to create
32:58 you a free service related thing. So if
32:59 you're selling let's say YouTube
33:00 thumbnails you say I'm happy to create
33:02 you a free thumbnail so we can give it a
33:04 shot without the pressure of anything.
33:06 If they say yes you want to just collect
33:07 their number like do you have WhatsApp
33:08 so I can send it to you once I'm done
33:10 and you get them off the platform which
33:13 is a very important thing and then you
33:15 have their number and you go from there
33:17 but that is like pretty much how I would
33:19 be starting this. I would be doing a
33:21 combination of outbound and content. Um,
33:23 you can map your own funnel. Make sure
33:25 you map it from the prospect's point of
33:28 view. Um, but it's a lot of lead flow
33:30 that is going to try, you know, make me
33:31 a lot of money. I need to be doing a lot
33:34 more volume. Um, but hopefully this gave
33:35 you a good idea on what I'm going to be
33:37 kind of specializing in in or sorry,
33:40 spending my time on in 2026. And
33:41 hopefully you found this valuable. If
33:43 you did, just drop a like, subscribe.
33:46 I'll drop this motherboard in the uh in
33:48 the description. If you want to work
33:49 with me and you want me to actually do
33:50 your marketing for you. So, if you want
33:53 me to run your cold emails or do your um
33:55 like YouTube, I am opening a few slots
34:00 uh for 2026, I may leave a um a link in
34:01 the what's it called in the description,
34:04 but no pressure. You don't have to um
34:05 like book obviously and we don't
34:07 actually work with everyone. So, I don't
34:09 even know if I could help you, but
34:11 probably worth a shot if you want to
34:12 speak uh with my team. So, yeah, I'll
34:14 catch you guys in the next video. Take
