0:02 does your writing say about your
0:05 personal brand or that of your company
0:07 for all the words you speak during the
0:09 average day
0:12 my guess is that you write with far less
0:15 confidence and often less fluently
0:18 yet your business and your brand depend
0:21 on what your writing can deliver
0:23 attention grabbing mail and letter to clients
0:24 clients
0:27 prospects and suppliers and marketing
0:29 collateral such as brochures flyers
0:32 website copy packaging copy marketing
0:35 plans and chances are you blog tweet and
0:36 post to facebook and comments on linkedin
0:38 linkedin
0:39 occasionally you may even write an
0:42 article white paper or a check
0:45 in a nutshell your writing reflects the
0:47 essence of your personal presence as
0:50 much as your face-to-face interactions
0:52 no i take that back your personal
0:54 presence as reflected through your
0:57 writing has become more powerful than
1:00 face to face because the audience
1:04 reaches become wider than ever before
1:07 the tips that i'm about to share with
1:09 you provide pointers on
1:11 writing well
1:14 and doing it quickly
1:17 you want to think before you write
1:19 not as you're right
1:22 writing as you think generally means
1:25 you'll do two or three or even more
1:29 drafts or worse you'll hit send and
1:32 forward a first or often incomplete
1:35 jumble of ideas or information think
1:36 think
1:39 and then write
1:42 make your bottom line
1:44 your opening line
1:46 what i mean by that
1:50 avoid the once upon a time structure of
1:52 going through all the details in the
1:55 background before you get to the point
1:59 writing skills have never been more important
2:01 important
2:08 in today's marketplace with social media you
2:09 you
2:11 your writing skills have to stand out if
2:13 you decide yours are too bland to set
2:15 you apart
2:17 spice them up to generate a little sizzle
