0:07 social Linguistics is language and
0:10 society and you can either focus
0:12 principally on the language side or on
0:15 the society side and here we we look at
0:19 both so when it comes to uh uh the
0:23 language side we look at how
0:25 pronunciation grammar vocabulary
0:27 vocabulary
0:30 structural parts of language change and
0:33 Vary we look at how they change and Vary
0:34 according to the people that you're
0:37 talking to according to the situation
0:40 you're in the place you're from your
0:43 social class your gender the historical
0:47 period that you're uh living in the
0:49 point is really that
0:53 language provides an amazingly dense set
0:57 of clues about uh a person's social life
1:00 and their biography but you need need
1:03 the uh uh the technical skills to know
1:07 how to uh uh how to read those those
1:10 Clues and that's something that we
1:14 provide in in the degree program so
1:17 that's the that's the kind of language
1:18 side of of sociol
1:23 linguistics on the society side we look
1:27 at the role that language plays
1:31 in Social processes okay so we take
1:34 social questions like why does certain social
1:35 social
1:39 groups repeatedly seem to do worse in
1:40 education that we know it's got nothing
1:42 to do with
1:45 intelligence or question like you how do
1:48 uh families and commu communities cope
1:51 with with the effects of globalization or
1:53 or
1:57 um do do social media New Media really
2:00 make a profound difference the way we
2:02 live big questions like that which we
2:04 can approach through Language by for
2:08 example going and looking at how people
2:12 use language at school and at home and
2:14 uh you know is is there a Gap here is
2:17 the gap a problem or we could uh uh we
2:20 could go and look at language patterns
2:22 as they're used in multilingual
2:24 neighborhoods or for the the New Media
2:27 question we could say well you know how
2:31 are New Media used in Clin or
2:33 classrooms before and after the
2:37 introduction of uh uh particular
2:40 Technologies the point really is that
2:43 that language doesn't just uh reflect
2:48 Society it it actively shapes it and uh
2:50 uh looking closely at the way in which
2:52 people use use language you can say that
2:55 you're you're really looking into the
2:59 DNA of social life picking up on the on
3:01 the small details that that that build
3:05 up to the um to the big effects that he
3:08 hit the headlines and of course one
3:11 effect of that is that if you can figure out
3:13 out
3:15 how things
3:19 tick uh in in in everyday practice then
3:21 you've got a better chance of actually
3:25 intervening and changing everyday social
3:26 life for the
3:30 better so those are the two the two
3:35 strands that we cover in our um uh ba
3:37 program the two strands of sociol
3:41 linguistics and they run concurrently
3:44 from year one right the way through to
3:46 year three and all in all I think that
3:49 that that um social Linguistics uh uh
3:54 offers a a a very powerful window not
3:56 not just on communication but also on
4:00 social life uh more generally and I
4:04 think what we hope to do teaching uh
4:07 sociol Linguistics is to
4:10 um produce people who are who are
4:13 sharper observers better interpreters of
4:17 what they uh hear and experience at work
