This content outlines a highly effective organic sales process for high-ticket offers, generating significant revenue ($90k+/month) on platforms like TikTok and Instagram without paid advertising, by focusing on content as a mirror of the offer and strategic disqualification.
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all right ladies and gentlemen boys and
girls we have arrived this is The Tick
Tock organic 90 000 per month plus High
ticket sales process and this was done
with no paid ads no shout outs no opt-in
funnels no email list no editors only
posting one times per day and with less
than 20 000 followers through the
account that all the leads were coming
through and obviously there's the stripe
screenshot we did over the 30-day period
of the May 31st to June 30th so 30 day
period and other examples so you know
that this works across the board
completely independent of Niche uh this
is Gabe he's one of our clients he's a
body recomp offer um
um
I need to check specifically what he
entered the month out at but this is uh
like June 25th or something then uh
phase with a more mechanical make money
online offer tailor with uh more Direct
Fitness offer oriented towards older
males but 4K split pay for 16 weeks
so just
to elaborate on the point that this
works for every single Niche doesn't
really matter this process goes across
the board and it generates what people
are literally saying is the easiest
sales calls that they ever have
now who this is for if you have a higher
ticket offer and want to close deals
that are between 3 and 15K in size from
Tick Tock and Instagram nurtured leads
this is for you if you want to scale a
coaching done with you or any type of
high ticket offer past 50k a month
through organic socials this is for you
if you want to acquire more High ticket
clients at no monetary cost to yourself
This is for you if you want to be able
to get more High ticket clients just by
posting on Tick Tock and Instagram this
is for you and if you want to charge
more for your high ticket offer
hmm but don't know what kind of funnel
and sales process will allow you to this
is for you and also note before I do get
into the Weeds on this this is not
specifically just a how-to video this is
more principle based uh the principles
matter more than the specific you know
mechanical how-to however we will be
dropping a YouTube complex sales asset
that goes over the actual step-by-step
within the next coming weeks or so I'm
working on the headline and some of the
basics right now but
that's going to be within the next
couple weeks so subscribe to us or you
are a nerd now
the big idea to start this off with the
first principle and the overarching idea
you do not want anyone to buy your offer
but this is more the perception that you
need to have this isn't like literally
you don't want anyone to buy your offer
that's why you guys are watching this
video you want people to buy your offer
but the perception and how you conduct
yourself is that you don't want anyone
to buy your offer if anything you need
to put yourself in the mind state that
your content is all you care about and
your offer comes secondarily to content
now getting straight into that like what
that means one your content is a
circular extrapolation of your offer
slash product when you treat your
content itself as a mirror of your
product being introduced to the market
you're going to close deals a hundred
times faster than your competitors I'm
going to zoom in a little bit
there we go instead of a product being
introduced to a market in exchange for
Capital it is just content being
introduced to a platform in exchange for
views the latter
latter being this is basically the MVP
of the former
here especially considering the fact
that 95 of the people watching this
video also done with you and or
information based offers coaching offers
that use content as the primary vehicle
for delivery of client results and
knowledge transfer Additionally the
latter can also be understood just you
remember this is the latter Additionally
the latter can be understood as a
necessary precursor for the former as a
testing mechanism that graduates into
systemized Legion once we find the
marketing angle that gets us traction
your hook or your title of videos or if
you have a direct response direct
response background is
an extrapolation or an angle of your
offer headline so think about it as
you're going back to this and the latter
being a precursor for the former your
your hook is basically your exact your
power off or headline let's say that this
this
say we made this into a power offer right
right
I'm not going to get into that if you
should you guys should know what like a
no-brainer offer power off or whatever
and how headlines relate to those but
if this was
my offer headline
you can make your Tick Tock hooks your
Instagram hooks for the short form
videos as extrapolated versions of those
so you can make them into
summarized versions of those with
slightly different angles that you test
over and over and over until you get
significant traction like a good example
is one that I've been running pretty
recently is
um they're all literally almost the
exact same idea over and over and over
again just to rephrase a little
different but it's putting social media
coaches out of business and I just did
the same hook over and over because it
was cooking obviously just as an example
of what I'm talking about and the body
of your content is an extrapolation
slash angle slash subsection of your
actual offer
meaning that if your hook of your short
form videos is an extrapolation of your
offer headline
you know with a specific angle attached
to it the body of your content is a
subsection of your offer that you're
also testing through the platforms
and your CSA based on your moonshot case
study is the progenitor of all your
content and it is the essence of your
business so what this means is that of
your complex sales assets long-form
sales letters things like that long form
YouTube videos you can basically test
sub ideas from those videos
in short form content as if you were
testing how well the offer hits so your
hook determines your Hook and the
beginning sequence of the first 10 or 15
seconds determines how many views the
video is going to get this determines
how many followers and inbound leads you
get as well as your CTA but we'll go
into that later
now from there mid form content like
you're watching right now
oriented towards a subsection of the CSA
is delineated in order for the audience
to pay very close attention to your
digest specific nuances they need to
understand in order to get results
faster when they buy your offer from
there compacted short form Trojan Horse
micro sales letters take talks and
Instagram reels are also crafted and act
as eyeball aggregators that fire traffic
down the funnel all marketing assets are
a circular extrapolation of your product
and offer and are mirrors of one another
with Trojan Horse packaging designed for
the most aligned channel for
distribution of the core offer angle
because obviously just at a given
Baseline some offers do better on on
different channels that's just a given
so that leave by the way this is a
little bit of a complex breakdown if at
any point any of this doesn't make sense
literally just leave comments down below
and either Liam or myself will answer
them next
next uh thing to understand here your
entire or I'm gonna fix that
your entire organic marketing process
should not be about uptake it is about
filtration and dequeuing as much as
humanly possible this is how actual
organic uptake legitimately occurs so
your funnel nurturing assets video
content and CSA all have one focused and
that is to exist and Float Around The
Ether with the aim of pure DQ marketing
now other people will absolutely do
anything in their power to show for more
views and followers at any costs lame
you need to optimize yes and I'm telling
you that you need to do this you need to
optimize for decent views so not low
views if you ever have the if you ever
do videos and you're only getting I'm
talking about Tick Tock videos or
Instagram bills for example if you're
doing videos and you're getting say like
under a thousand views
don't give yourself the excuse that like
oh it's fine it's it's making it to the
right target audience it's like no if
it's still getting like low views I
would classify low views as anything
below 2 000 views on a video anything
below 2000 it's not really reaching the
audience that well you're you're really
not reaching the audience because if
something is under 2 000 views that
means the average retention time is like
maybe 15 20 so no one's actually hearing
no one's actually hearing the message
you're putting out and they're not
hearing the full
you know thought or perspective that
you're giving people so it's
you need to optimize for decent views
anything between two and 100K and your
targeting of a niche with absolute
ruthless DQ processes in the content
funnel sales process and pricing
now number three
this is going to be a little bit high
level but it'll make sense as I go
through it do not skip steps in the
funnel process and when I say I may have
could have I could have worded this
better don't shoot your audience through
the funnel don't don't shoot your
audience where they're skipping steps
throughout your funnel
so what you need to do is stop being a
greedy Scrooge McDuck that ctas all your
viewers uh of your top of funnel content
to the final conversion event from your
short form videos I'm gonna rewrite that
just so it's a little bit easier to
understand that CTA is all viewers of
top of funnel content to the final
conversion event from your short form
videos you only CTA to the next
conversion event in the totality of the
funnel so I wrote a little list of the
uh all the conversion events that are in
a short form organic funnel number one
being the hook of the video needs to
sell people on the 10 second capture
period the 10 second capture period
where you introduce social proof and you
back up the initial hook or claim of the
video sells people to the end of the
video because the the more the stronger
your evidence and the more powerful the
claim is people want to retain through
more the end of the video sells people
on more of your content not to your
final conversion events
now what this does when you CTA people
to more of your content and you do this
in every single video it causes uh I
guess one thing one way if we we started
referring to is like Trojan Horse
recursion because if you're introducing
social proof in the proper structure how
we have it outlined I think I'll show
you guys which video it is really quick
if you want to go watch
hold on one second uh
it is this one
um it's this one so if you go watch this
one afterwards this one talks about um
um
social proof recursion
oh no it's this one the video structure
that gets it okay so you go watch that
one it will it will literally explain
exactly how to properly there's so many
people that talk about how to inject
social proof into short form videos but
they do it like absolute utter dog [ __ ]
I swear to God we're like the only
people that have ever figured out how to
do it properly and and have clients that
do it properly but anyway what ends up
happening is that because you're CTA
people to go view more of your content
what ends up happening is that over and
in every single video you're referring
them go watch more of my content go
watch more of my content go watch more
of my content what ends up happening is
it becomes a spinning flywheel where if
every single video You're introducing a
different form of social proof
immediately after the hook and
immediately before the content CTA what
ends up happening in the space of 10
minutes they've seen 10 different
expressions of social proof and results
you've gotten for yourself or clients so
Trojan Horse recursion content
um and the profile view they're
technically one of the same but we'll
just refer to it as Trojan Horse
recursion content sells the profile view
the profile view sells people to the
complex sales asset or other social
Channel which is ideal I I'd rather have
people uh
I'd rather have people say like go for
my Tick Tock and then bounce to my
Instagram and then from there go to the
complex sales asset instead of it being
the other way around uh where people go
to the complex sales asset first you
want to have them on more channels
optimally over this
next the complex sales ads asset sends
people to the book call Lander the book
call Lander contains a homework sequence
that pre-sells the offer before the call
the call disqualifies broke and stupid
people from getting access to the
program offer or product and then
finally once you have the proper
qualified leads in the pipe the customer
happily pays tens of thousands of
dollars for access
note how there's six stages of content
so all the way down to the CSA there's
six stages of content performing the
labor before the funnel is even remotely
involved with the only place there ever
being a true call to action is uh at the
end of the CSA obviously I didn't write
that right here but in your CSA is the
only place where
you actually have a legitimate call to
action where you you state your power
offer your no-brainer offer you state it
that is the only time you ever state it
and ref and tell people book a call
that's the only time
and even when that's done it's done
passively and you kind of just don't
care and I'll get into why that matters
momentarily because most people when
they try to convert from organic content
directly call to action their final
conversion event and in doing so they
immediately end up shattering the fourth
wall and make viewers feel as if the
entire point of the video they just
watched was just the Creator being a
money hungry [ __ ] bird instead of
actually sharing an Innovative idea your
top of funnel ctas need to be oriented
towards getting people to binge watch
all your other content or just uh
referring other people to watch more of
your content and cause a natural
progression down the funnel not forced
and what this leads to is at no point do
they ever feel as if they're ever being
sold yeah at no point do they ever feel
that they're being sold
number four your job is not to be a
loosey-goosey prostitute that lets
Street trash inside
the offer you're selling if you aren't
going out of your way to kick people out
of the opportunity of booking calls
you're going to have a harder time
booking more calls and closing the calls
that you do get for example of our own
offer we kick roughly 40 of the book
calls we get off the counter before we
even take the call based on their
answers to the qualified call Jesus
Christ the qualification questions that
we have just as well we only make offers
to about 50 of the people that actually
end up making it onto the calls this is
done intentionally to let in only the
most qualified individuals for the offer
because we do not allow retards in our
offer additionally prospects will feel
your inherent frame on calls stemming
from the fact that you purposely
annihilate half your pipeline out of
sheer confidence in the quality of the
transformation you provide and results
you get do not be afraid to destroy half
your pipeline in order to increase your
implicit or your your yeah your implied frame
frame
and one of the other overarching ideas I
wanted to give to you guys on this video
is that all organic marketing can be
boiled down to a competition to see who
can maintain frame at any at any cost
qualify themselves the least and not
open the floodgates at every stage of
the funnel
hence why our close rate is over 70 percent
percent
another note on this topic this extends
Beyond just your content your entire
funnel is completely and utterly a game
of constraining supply and demand at
every possible turn this is why we don't
use opt-ins gate sales assets or a
funnel with information captures all
these mechanisms destroy the perception
of reciprocity and frame that you've
already built up in your content and
completely Shadow the prospects
perspective perception of your genuinity
remember their Journey Through the funnel
funnel
should not even feel as if it is a sales
process it should feel so naturally
magnetic and streamlined that from their
point of view they have basically
stumbled upon your content and your
offer and it's like the treasure chest
they've stumbled upon this person
that is so that is demonstrating so much um
um
is demonstrating so much competence
expression and so much results in their
area of expertise but does not have a
large audience yet that they feel they
stumbled on you and it was quote meant
to be that they want to jump into your
offer because before it becomes more
expensive and before everyone else finds
out about you so what we have in
actuality is an anti-sales process we do
not have a ninety thousand dollar a
month Tick Tock organic sales process we
have an anti-sales process remember the
thing about the qualification marketing
or sorry disqualification marketing and
then all about maintaining frame at any
possible cost
not having any sort of opt-ins
or Landers with vsls on them it's all so
the content handles so much of the labor
and has so much reciprocity
inherently built in that people are
magnetically or just magnetically
attracted to just coming in pif that's
just what it is
all hard qualification all antithesis
marketing angles all innovation
number five
99.99 of the internet makes content to
sell people on their offer I make
content to pre-educate Future clients on
nuanced topics so they get results
faster when they buy our accelerator
program we are not the same
a super majority of the people that make
content on the internet do it solely to
shill their offer and do not actually
have an Innovative way of doing things I
should also add right here chill there uh
uh busted
busted
actually here's a better one blown out
saturated offer
and don't actually have an Innovative
way of doing things
this is why you see most content
creators and people who have offers
always do the like the tips and tricks
style content where there's it's just boilerplate
boilerplate
it's boilerplate documents basically
just floating it's like those Google SEO
blog articles it's basically 95 95 of
people that make content on the internet
are literally just AI like dead internet
Theory they just don't even exist actually
actually
also a little note on this if you guys
have ever heard about the concept that
every business is inherently a
technology company or is inherently
every business is inherently technology
is because the business that has the
most margins and has the most inflow
just has the most Innovation so if you
have a blown out saturated offer that's not
not
that doesn't actually have an Innovative
route of achieving the transformation
there's no reason for people to buy it
just commoditize as [ __ ]
anyway back to where we were before I go
off on a tangent when you intentionally
go out of your way to introduce
perspective shifting ideas to the market
and pre-educate people on Nuance before
they even buy your offer they will get
results Faster by collapsing the time it
takes for knowledge gaps to be filled
when you optimize your content for
generating generating more future case
studies your content quality will always
be in the 99th percentile not to mention
you will get more case studies faster
which leads to more marketing assets
with leads which leads to more traffic
more high quality traffic coming in and
wanting to buy your stuff
and six actually be the one doing the
things do not be an Outsource ogre I
film every single one of my videos I
edit every single one of my own videos I
manage all my own DMs I take every
single one of our sales calls I speak to
every single one of our clients on a
consistent basis I take every one of our
onboarding calls I take every one of our
coaching calls so that I can get more
data on what people need help with at
the current moment in the market I make
sure that I'm constantly getting as much
data from every single possible source
of prospect or customer interaction and
integrating it constantly into the
entire machine this makes it so that you
actually have a finger on the pulse of
every stage of your process leading to
an incredibly powerful marketing
recursion flywheel because the more
tapped in you are the more data you
collect the more data you collect the
better results you'll get for clients
the better results you get for clients
the more csas and marketing assets
you'll have and the more marketing
assets you have the more people you have
begging to pay you tens of thousands of
dollars on sales calls because you
follow the principles I went over in
this document now
uh I think we are good there so my
little end here for you is that if you
want to scale you're done with you
coaching or high ticket offer past
twenty thousand dollars per month
without having a cost to acquire want to
close above 70 increase your prices and
build an impenetrable mode around your
offer link is in the description also a
little note we don't work with beginners
people who have dating or relationship
offers only fans management done for you
offers people with less than 5 000
followers on a single platform or people
that have never sold an offer for over
three thousand dollars thank you guys
for watching if you have any questions
about this leave it in the comments
um I probably will not be linking the
doc in the description because there's a
lot of snipers that watch our stuff and
and funnel hackers that we've had lately
so this will just be inside the YouTube video
video
have a good rest your day I hope this
provided value for you oh just as well
make sure you guys subscribe because
where is it uh like I mentioned earlier
we're gonna actually be dropping a step-by-step
step-by-step
um way more mechanical it's definitely
going to be like one to two hours long
it's probably gonna be in the range of
two hours long this is going to be the
longest goddamn sales letter I've ever
I've ever had to write so
subscribe that's going to be coming out
probably within the next month or so
like I said before if you have a
coaching or done with you offer that you
want to get past 20 000 per month
is in the description
make sure you're not none of these people
people
I look forward to talking to you guys soon
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