Achieving financial success, particularly in one's 20s, requires a disciplined approach focused on delayed gratification, strategic wealth-building, and continuous self-investment, rather than immediate consumption or following outdated financial playbooks.
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I just can't stress the importance of
delayed gratification, especially in
today's day and age. I mean, everyone I
get it, like you look on social media,
you see everyone's got the toys, the
cars, the watches, the this, the that.
That is going to hold you back big time.
I know everyone sees that I've got nice
toys and nice things, but even me in my
position, I bought my first car when I'd
already made over eight figures. It was
a Range Rover, so it's not really a
supercar exciting one at that. It's
really, really hard to not only earn
money, but multiply that, start building
up a good base of wealth, and really
begin your journey of becoming a
millionaire in your 20s if you have
money coming in and you spend it on
stuff that isn't earning you more money
back. Whether that's putting money back
into your business, whether that's
putting money back into yourself, making
yourself more valuable, whether that's
spending money to buy back your time,
whether that's a cleaner, whether that's
a virtual assistant for your business.
Like, I just think a lot of people are
very bad at delayed gratification.
Without delayed gratification, you're
never going to get the rewards that come
on the other side of it. So, to me,
delayed gratification, cutting off
buying the nice toys and the all the
you see on Instagram, like, you
know, once you get to that place in life
financially, like, it. Yeah, do it.
You deserve it. you worked hard, but you
can't try to cash in your public victory
too quick. Like, you have to keep
stacking your private victories. You're
never going to get that big public
victory, whether that's a car, a wash,
new apartment, the new house you want
without sacrificing without stacking
those private victories. Yeah, it's a
shame in this whole social media world.
And I get it. You know, people see some
of my stuff and they might think it's
flashy or oh, you live a good life.
Yeah. I've also been an entrepreneur for
10 years. So, in my case, after 6 or 7
years of being an entrepreneur, I
finally bought myself a car, which I
think was a little too late actually,
but hopefully that drills on the point.
So, if anything I've said in this video
so far resonates with you and you like
the idea of starting a business without
risking it all, without quitting your
job, without putting your life savings
into it, without making this big burn
the boats thing that everyone tells you
to do, well then in that case, I want
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So, probably my favorite Warren Buffett
quote is, "It's not about how hard you
row, it's about what boat that you're
in." And I think if you're trying to
build wealth in your 20s, I think that
that statement definitely applies. The
honest truth is, you have a thousand1
different options of ways that you can
become a millionaire in your 20s, amass
wealth in your 20s, whatever your goal
is. But the thing that I've seen
consistently yield the best results is
find an online business, find a side
hustle, find something that is low risk,
has low capital expenditure that you can
fail at for a long time and it doesn't
matter because you know it's not a
startup where you're plowing $500,000
and if it doesn't work well then you're
screwed. You can keep chipping away. You
can keep building at it. Now if I was to
give you advice on how to become a
billionaire in your 20s, realistically
you're not going to have a business.
You're not going to have free cash flow
from that business. you're not going to
have profits that you can take out of
the business to then put into your
investment portfolio and then work your
way up. Like that's just not going to
happen in your 20s. So, if this is how
to become a billionaire, then of course
you have to build a massive company,
take on investors, build up the
valuation of it, and at the end of it,
are you going to be a liquid
billionaire? Of course not. But you're
going to be worth that on paper, even
though your day-to-day life may not
reflect a reality anywhere close to
that. So, that's if you want this big
crazy goal of becoming a billionaire in
your 20s. But for most people, if you
want to become a millionaire, the best
way to do it is slow and steady. A
business where there isn't high capital
expenditure. So, first things first,
just to get the business or the side
hustle off the ground isn't difficult.
And number two, it's not super cash
intensive. Like for me, for example, I
have businesses that are very cash
intensive. Whether that's my consulting
business where we have 70 people
full-time. So, you're looking at
hundreds and hundreds and hundreds of
thousands of dollars a month in just
payroll alone. Whether that's my eyewear
company Hills where I'm plowing in tens
and tens of thousands of dollars into
stock reorders that I might not see that
turnover in revenue for 3 or 4 months
and at this stage in my career that's
fine but a lot of these businesses are
businesses where maybe the revenues are
great maybe the business is growing in
valuation but you know there's no
liquidity like I can't take money out
the business we have to keep reinvesting
in the business and it's very hard to
become a millionaire in your 20s and by
the way for me a millionaire is someone
who has access to a million dollars
liquid whether that's through their
investment portfolio whether that's like
literally they have a million in cash
but your business is not that my general
barometer is if within 30 days you had
to sell your investments or sell your
assets like would you have a million
dollars in the bank and businesses
unfortunately don't fall into that
category so the reason I even bring up
this topic in the first place is you
have to pick the right boat you have to
pick something that can scale but also
something that's not so grandiose that
in your mind you're going to build this
company for 5 to 10 years and it might
have a 1% chance of working out and if
it does work out and then at the end of
it on paper, your share in the business
is worth x amount. But once again, that
doesn't do anything for your day-to-day
life. And I've spoken about this at
length before simply because I I just
think it's a big misconception that
people have. Just cuz you're a net worth
millionaire, like that doesn't mean that
like dayto-day you feel it. So that's
why from a young age, I always focused
on cash flow in the business's personal
investment portfolio. Cash flow in the
business's personal investment
portfolio. And I basically just did that
for six or seven years until I really
started thinking about, okay, let's
build some big businesses. Let's buy
stakes in big businesses. Let's play the
net worth game and the whole enterprise
value game. But that was only when I had
taken care of myself personally first. I
understand there's a lot of noise
online. People are talking about so many
different things. There's no right or
wrong answer. You know, my definition of
the best boat may not necessarily be
your definition. Just as long as I
implore you as a person who speaks from
experience. You are not going to invest
your way to becoming a millionaire.
That's just not going to happen. or at
least not being able to do it in your
20s unless you have a business, a
venture, maybe even a highpaying career,
whatever it may be, where you're
consistently increasing the amount of
cash available to you that you can put
into your investment portfolio to
accelerate that process. So, please
don't think that you're just going to
sit here and start with a,000 or $5,000
and then magically invest your way up to
millionaire status in your 20s. Like,
it's just not going to happen. It's too
slow of a burn. And please also just be
careful with endeavors where you have a
lot of money tied up in the business and
you don't actually have access to that capital.
One of the biggest things that holds
people back and the sooner you realize
this, the sooner you can actually move
forward with your life, your parents'
playbook should not be your playbook.
And that's not anything personal because
more than anyone else on earth, your
parents want you to succeed. Your
parents want you to win. But your
parents have a framework that they
followed or maybe they didn't follow and
their friends followed and that worked
for them and that makes sense 20 or 30
years ago when you were trying to build
wealth 20 or 30 years ago. It was a very
different time and because it was a very
different time you needed to follow a
different playbook. So, you know, I just
don't want to be that person because I
feel like everyone kind of knows to this
point. College, university for vast vast
majority of people is not going to get
you where you want to be in life. But
when your parents tell you this or when
your parents tell you to go into the
corporate world, the truth is that
actually worked for them or that
actually worked during their time. And
in the same way, you know, when you end
up having kids or maybe if you do
already have kids, your playbook should
not be their playbook. Now, of course,
there's universal truths and wisdom and
a lot of life lessons that your parents
have gathered over the years and those
things apply and those things you can
learn from for sure. But in terms of the
playbook on how to actually get wealthy,
how to have financial abundance,
especially in your 20s, you know, 20 or
30 years ago, it was a very different
time. It was much much harder to become
a millionaire in your 20s. That was
almost unheard of back then. Now these
days, not to say that it's easy, but
it's not only doable, but it's almost
becoming common place these days. So,
yeah, it's a shame. I just feel like a
lot of people are really really held
back by their family, really held back
by the fact that they have this pressure
that they need to conform to their
parents' playbook, not understanding
that even though your parents have your
best intentions at heart, it's fine
sometimes to not listen to them. And
it's fine sometimes to carve your own
path and carve your own playbook. In the
same way, when you end up having kids,
or as I said, if you already have kids,
when your kids grow up, it's going to be
the exact same thing for them. You
probably will also be a little bit out
of touch on how to make it in your 20s.
So always always stay respectful to your
parents. They love you more than you
could ever imagine. But yeah, just don't
feel pressure that what they want for
your life is what your life has to
I think a big part of amassing wealth in
your 20s is rewiring your identity and
your worldview. And I think one of the
best ways to do that is hanging around
affluent places. I said this in a video
three or four years ago. Whether you go
to a super nice hotel such as this or
you go to Starbucks, like these days a
coffee is 6 or 7 or $10 anyways. So you
may as well be somewhere that's
inspiring, beautiful to look at, be
around affiliates.
And it's interesting. I think a large
part of it when you're around wealthy
people is realizing that they are
literally exactly the same. They still
do dumb things. They still get drunk.
They still act cringey at times. But all
in all, I do think there is a certain
level of confidence and a way that they
carry themselves which you can take a
lot from. You can learn a lot and I
think that will serve you well moving
forward in life. And to be honest, for
me more than anything, it's just it's
nice being in beautiful places. You
know, why would you want to go, you
know, have breakfast at some chain
restaurant for €25 or €30 when you could
go somewhere nice? Probably spend Okay,
maybe rather than spending €25, you
spend €40. You're just somewhere
interesting. You're somewhere inspiring.
You're somewhere beautiful, pretty to
look at. So, the more that you can embed
yourself in these circles, in these
environments without breaking the bank.
I'm not a big believer that you need to
start flying business class or first
class. Like, you know, you got to keep
your feet on the ground and only make
those moves when it makes sense for your
financial situation, but for every
single person on Earth. You know, you
don't need to stay in a 6,000 a night
suite, but you can definitely come to
nice hotels, have breakfast, have a
coffee, and just be in these
environments. So I think it does a lot
for the identity and the mental part of
So Paris has been lovely. We're in the
lounge now about to fly back to Dubai.
I'm actually very excited. We have our
new office there that we're opening up
for my consulting company,
Consulting.com. And the reason I'm also
excited is I know I have like a 4W week
block to work on me and make upgrades to
me. And I think as you're going through
life, even for me at my stage right now,
I'm always thinking I view myself like a
vehicle, like a F1 car. And I'm like,
what upgrades can I make to myself? And
this is probably one of the biggest
factors why I managed to become a
millionaire at the age that I did is
just an aggressive aggressive
reinvestment of not only money but also
time back into making me this high
performance vehicle faster, more
efficient, more aerodynamic. And what I
mean by that is just always seeking out
who are the best people who can advise
me, who can guide me, who can mentor me.
When I get back to Dubai, there's
actually a few consultants I'm even
working with for a few things that I
want to refine both personally and also
in the businesses to get to that next
level. I think I kind of alluded to some
of the investing stuff a few days ago
when we were chilling in the hotel, but
you have to view yourself like the most
valuable stock in the world because you
are the most valuable stock in the
world. You are the most valuable asset
that you have. Nothing even comes close.
So that's why to me any spare funds that
you have, especially in the earlier
stage of your career, as long as you're
not being an idiot, okay? like keep your
living costs in order, make sure you
have savings, you know, past the obvious
stuff, but in the early days, like you
have to be reinvesting everything back
into yourself. I've spent some ludicrous
amounts of money over the years. I spent
$250,000 last year, I think it was, on
10 calls with an individual. And what's
funny is this individual is actually
more of a peer than anything. The reason
I wanted to pay is because I'm like,
outside of being peers, I respect your
craft, your work, and I want to pay you
as a client, not just on a friendly
basis. And I think we only actually
ended up having four or five calls. But
to be honest, I knew the place where I
was lacking. I knew the place where I
had deficiencies in my knowledge, my
skill set. I came in, got the direction,
and got everything I needed. So, this
has been something that I've been doing
for 10 years at this point, constantly
making me the vehicle, you know, the
thing that I'm moving through life with
better in every single domain. Not only
just in terms of my business skill set,
but my interpersonal relationships, my
health, anything that you could imagine.
So look, any prudent individual should
have an investment portfolio of course,
but especially in the earlier stages.
There is nothing nothing on earth that's
going to give you anywhere near the
return that investing in yourself will.
And I think that's why it's something
I've stuck to for a decade at this
point. And I don't plan on stopping
One of the biggest changes to your
mental model that you're going to have
to make on your path to acrewing wealth
is knowing the difference between the
price of something and the cost of it.
And what I mean by that is most people
just look at okay, what is the price?
But the price, what something's priced
at and what it ends up costing you are
two different things. Very easy example
to understand cars as an example.
they'll see, okay, the price of this car
is cheaper than the price of this car,
but when you go to sell it, cuz of
course a car retains some sort of value.
Now, some cars, for example, like this
car, I mean, I guess it's quite ironic
I'm giving this example in one of the
worst depreciating cars ever. For me,
being driven around in a Phantom was
always like for me that was like
pinnacle peak. So, that's why I added
one to the fleet like 4 years ago. But
anyways, back to the point. There's the
price of something and then there's what
it costs you. You can get cars that are
cheaper, priced cheaper, but the amount
of money that you lose, it ends up
costing you more. You know, you could
think that you're being financially
responsible by buying a $60,000 brand
new Tesla or I don't know, however much
it cost, and then by the time you go to
sell it 3 years later, you've lost 50%
of your equity in it. So, it's actually
cost you $30,000. Now, you could have
spent $75,000 on maybe a 8-year-old or
7-year-old Porsche with some miles on it
used. And when you go to sell it,
depending on if you know how to buy it,
right? Maybe you spend 75 and by the end
you sell it for 65. So yeah, maybe sure
you spend a little bit more, but you
ended up losing rather than the Tesla
example which cost you 30,000 in cost,
this only cost you 10,000 in cost. So as
you rewire your brain on this journey
and path to become a millionaire in your
20s, you need to know the difference
between the price of something and the
cost. And you need to start looking at
things not in terms of okay, what are
they priced at? Instead, you need to be
looking at them as, okay, what does it
actually cost me in the duration of me
actually using it? Another example,
clothing. Now, as a person who literally
produces eyewear and hats and candles
and money clips and literally anything
my heart desires, in fact, my company
Hills actually before we changed the the
brand name actually started off in
clothing 7 years ago. So, I've been
involved in some way, shape, form of
fashion with physical product goods for
a long time. And I will say a lot of
things are way overpriced and way
overmarked. But nonetheless, you can
still tell the difference between maybe
this item of clothing is priced at $40,
but I'm going to get 12 we out of it.
Whereas another item where you spend,
let's say, $250 or $300, but you get
rather than 12 we get 12 years of wear.
And once again, that's where you have to
know the difference between what is
something priced at and what does it
actually cost me when I spread out my
usage over its entire lifetime. And it's
very useful to learn these lessons on so
you don't sit on either two extremes.
There's some people who are super frugal
and they don't want to spend on anything
that is priced higher, not understanding
that a lot of times the things that are
priced cheaper actually end up costing
you more in the long run. So there's
some people who are so cheap and frugal
and that's not a good way to go about
things. And then there's some people who
are on the other side of things are
like, "Oh, it's priced higher, so that
must mean that the quality is better or
it's a better financial decision."
Usually the truth is somewhere in the
middle. So whether that be cars,
clothes, whether that even be people
that you hire, you need to know the
difference between price and cost
because the cheapest option is not
always the best option. And conversely,
the most expensive option is also not
always the best option. So as I talk
about this, I think sum it all up really
more so than anything. You just need to
know what is value. And you need to be
able to identify and spot the true value
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