0:02 [Music]
0:11 [Music]
0:13 first and foremost man um it's a
0:15 pleasure having you great to be i' I've
0:18 seen yourself for for actually quite
0:19 some time and I was saying before we
0:22 walking in here I was like oh man I
0:23 someone messaged me from your team a
0:25 long time ago to to get on uh that
0:27 Network that you created uh value
0:29 tainment yes
0:30 and you know I've been seeing your stuff
0:32 more lately obviously I saw you on Rogan
0:35 um I've seen you do stuff with Tate I've
0:36 seen you do a ton of stuff and and I
0:38 just kind of like the perspective you
0:39 take on a lot of topics a lot of
0:42 things um but first and foremost so you
0:45 came in with a book and that's releasing
0:47 soon right yes this is coming out
0:50 Tuesday December
0:51 5th so I I figured I figured like you're
0:54 probably doing like a podcast run you're
0:55 like kind of like I don't know promoting
0:56 the book or just talking about the B I'm
0:58 just on the road right now you know but
1:00 uh ours wasn't for the podcast run you
1:03 and I just connected about doing a
1:04 podcast together and it's so interesting
1:05 that I saw the I saw the Titleist and
1:08 just like just just brought me back man
1:10 it was like I've made so many mistakes
1:14 not uh I don't even it's it's like
1:16 choosing the right enemies just like I
1:19 don't know it's like seeing something
1:21 before how do I explain this like before
1:24 it was a thing like for me on social
1:26 media before like I didn't know that
1:28 social media was going to be what it is
1:29 to day right like I'm 34 years old I
1:31 started social media in 201 like 11 2010
1:35 before Instagram blew up and was this
1:36 thing that was like oh
1:38 ecomerce and I learn all the stuff and I
1:40 I learned all the you know I learned
1:43 everything the hard way I learned
1:44 everything the hard way um I learned how
1:47 to like do the marketing the hard way I
1:49 learned that like everyone's going to
1:51 like if it works they're going to take
1:52 it and use it for their own um and it's
1:55 interesting like it's so funny I I bet
1:57 you if I probably read that book like I
1:59 don't even know what's in the book which
2:00 is based on that title if I probably
2:02 read that book before I did all the
2:03 Social Media stuff I probably wouldn't
2:04 necessarily I mean I could be in the
2:05 same situation cuz people tend to make
2:07 mistakes even when they're told yo like
2:09 you shouldn't do this and here's like
2:11 the guidelines not to do this here's
2:13 what to look for to not run into this or
2:15 to not have this happen and people still
2:17 end up making the same sort of mistakes
2:19 that maybe you've learned from and
2:21 you've written about in that book um I
2:24 guess I kind of want to get right into
2:25 it with you like you're obviously wildly
2:27 successful in a lot of different facets
2:30 what do you think for young men is and
2:33 let's say like the age range of like 18
2:36 to 25 because you know everyone goes
2:39 like Oh from you know I always feel like
2:40 Gary V be like from this age to this age
2:42 you focus on this and this age to this
2:43 age you focus on that from like 18 to 25
2:46 because it's a lot of the demographic uh
2:47 my audience what do you think is the
2:49 most important thing for men to or women
2:52 to focus on to get closer to like
2:55 whatever their goal is I would say the
2:58 the the most by the way I got to tell
3:00 the audience I thought you were 5'10 soz
3:02 I was you about 265 265 if you've not
3:05 met him whichever camera I'm looking at
3:07 face to face this is a big guy okay yeah
3:11 a big I had no idea you're 63 265 I
3:14 thought you're like the bodybuilding 510
3:15 511 yeah no no yeah it's cool it's
3:17 typically we're talking about it tall
3:19 guys are not big guys tall guys are yeah
3:21 but but you're a legit big guy no so you
3:24 know it's a good question you're asking
3:25 here's what I would say for me it was
3:28 more about you know everybody's trying
3:30 to choose an industry or a software or
3:33 do I sell this product or do I go do
3:35 real estate or do I go do content
3:37 creation do I go be a YouTuber do I what
3:40 do I sell what do I do do I become a
3:42 coder I am more interested at 18 to 25
3:47 for me to learn the right habits for
3:48 example my kids I got four of them 11 10
3:51 72 okay my son everything with me with
3:55 my two kids my 11 and my 10-year-old
3:57 everything is what do do they love first
4:00 what strengths do they have that they
4:02 like are they numbers are they
4:05 sports are they art movies and then from
4:09 there is to give them the best examples
4:12 in that area for them to model right so
4:15 if I'm 18 to 25 years old and I want to
4:17 go out there and win I'm not choosing an
4:19 industry I'm choosing a leader so if I'm
4:21 18 you and I are buddies at 18 we're
4:23 like hey bro let's go make it in
4:25 Hollywood our Focus if we were 18 and we
4:28 want to go into Hollywood I would have
4:29 been like dude what Circle do we need to
4:31 get into because you see John favro
4:33 always does movies with you know Vince
4:36 vaugh you know swingers or whatever
4:37 these movies they do together Adam
4:38 Sandler always does stuff with you know
4:41 these guys always are doing movies
4:42 together so I want to get close to a
4:45 person I can model that's winning so if
4:48 it's real estate I would make the list
4:50 of top 10 best realtors in my community
4:53 I want to go work for that guy if it's
4:55 youtubing you know YouTube I want to go
4:58 find out okay Bradley does he need
5:00 anybody for me to come work for him
5:01 watch him I want to come watch to see
5:03 what you're doing I'm going to go choose
5:05 a person to duplicate their habits how
5:07 they negotiate how they fight how they
5:09 lose their emotion how they you know
5:11 lower the temperature in a room how they
5:14 read different people because you're in
5:15 a meeting with four or five people
5:17 negotiating but then the best part about
5:19 the negotiating is what the debrief on
5:21 how you go into a meeting then the
5:23 debrief after you leave the meeting so
5:26 after you leave the meeting like so
5:27 Bradley what did you think about the guy
5:28 you think he had the leverage do you
5:30 think they meant it do you think that
5:31 threat they give us that if we don't
5:32 come up at this price they're not going
5:33 to go above it you're like I don't
5:34 believe them Mary what do you think I
5:37 think you're like wow so that's how they
5:38 negotiate afterwards so now after
5:42 2425 you either are so in love with this
5:44 crew you're running with oh you're like
5:46 I don't like the way these guys do
5:48 things I can do these seven things
5:49 better and emem you transition but to me
5:52 number one is picking up the right
5:53 habits from the Right leader so okay so
5:57 I guess because I've been asked this
5:58 question so many times myself but
6:00 sometimes people just straight up be
6:01 like I don't like know what I want to do
6:03 so how do you think someone could figure
6:04 out what it is they want to do first
6:06 right so obviously if I know okay I want
6:07 to be a real estate agent I can find
6:09 these guys great advice right amazing
6:11 advice but if I'm just like looking
6:13 around at people and things and I have
6:15 an answer for this but I I want yours on
6:17 it how do you to figure out what it is
6:20 that you want to do and obviously that's
6:22 so complex and it's like maybe in this
6:25 year you want to do this and you do it a
6:26 little and you realize you don't want to
6:27 do it and then you move on but how would
6:29 you start being like okay this is what I
6:31 should go towards so so my counsel is
6:34 actually to the people that don't know
6:35 what they want because if you do know
6:37 what you like for example right now my
6:40 you know 10-year-old son he is playing
6:43 soccer his day starts off after school
6:45 from 3: to four he swims for an hour
6:47 then he comes finishes his homework then
6:49 5:30 to 6:30 is baseball then 7:30 uh uh
6:52 6:30 to 7:30 is soccer then he's going
6:55 to do Jiu-Jitsu and then he goes and
6:57 does this that's a schedule four or five
6:58 days a week
6:59 but now he's kind of like starting to
7:01 fall in love with soccer we're not going
7:03 to pick and shoes until he's around 13
7:04 14 years old to kind of be able to focus
7:06 on two of them right the kid that knows
7:08 what he's going to do at 16 years old
7:10 this advice means nothing to that kid
7:13 but the person that's in decisive
7:15 doesn't know what industry they want to
7:17 get in what matters more is the
7:19 individual you work for because okay so
7:22 let's just say if I uh um spend time
7:26 working with you or training with you
7:28 I'm a tall guy I'm 18 years old I don't
7:31 have the physique you got but I come and
7:33 start saying Hey man can I work out with
7:34 you three days a week when you work out
7:35 I go 5:00 in the morning I go 6 o'clock
7:37 in the morning I can watch to see what
7:39 you do you're super set how you do it do
7:42 you do chest back do you just do push
7:45 pull are you push push guy are you a
7:46 pull pull guy do you do legs once a week
7:48 do you do abs every day what is your
7:50 format right and I kind of study you but
7:52 I also watch your discipline no matter
7:54 what we do you don't eat a certain thing
7:56 so whether I leave you and I go do
7:59 another another industry what I picked
8:01 up from you paying attention to details
8:02 the discipline the habits that's going
8:04 to help me in real estate so it's it's
8:06 got It's industry uh uh uh uh proof it's
8:09 got nothing to do with industry you pick
8:11 up the right habits from the Right
8:12 leader then if later on you find out uh
8:15 the right industry or thing you want to
8:16 do in your life you're going to be fine
8:17 there's a quote that kind of moved me
8:19 when I was younger was called sometimes
8:20 on a way to a dream you get lost and
8:23 find a bigger one sometimes you don't
8:25 know it sometimes just kind of going
8:26 you're like you know I think I want this
8:27 I think I want that like oh there's no
8:31 that's what I want and then you're
8:33 obsessed you're maniacal you can't stop
8:35 thinking about it for 3 months six
8:37 months you're like no this is not just a
8:39 thing I'm excited about I'm still
8:41 thinking about this thing so do you
8:42 think that's that's how because all the
8:45 things you were saying is like it's all
8:47 in hindsight in retrospect of like you
8:48 knowing what you know now to be able to
8:50 like decipher obviously because I'm
8:51 asking you these questions like okay
8:52 what should a person look for like you
8:55 know you're in these meetings and you're
8:57 outside these meetings you're looking
8:58 you're attentive you're seeing you come
8:59 work out with me oh he does this and he
9:01 does that like some people don't even
9:03 know to like look for that cuz right now
9:06 in the world there's so much of that on
9:08 the internet you could just go look at
9:09 some YouTube videos you can go get some
9:11 information like you can learn so much
9:13 information freely and openly where is
9:17 like that's what I find interesting that
9:19 some people don't see that first and
9:21 foremost like that's not the first thing
9:22 they go towards like they're not
9:23 Discerning the information that way
9:24 they're just going like that guy has
9:26 success and he works out and even though
9:28 maybe they want some of this stuff I
9:30 don't know that if they're not like
9:31 looking for the right points or pointers
9:34 to to like so my my question to you was
9:38 before you knew how to look at
9:39 everything that way and you were younger
9:41 you were 18 19 like how did you start to
9:43 find your first like push towards
9:45 success where you're like okay like do
9:47 you think you're just a different breed
9:48 from like born no I I I was a so I was a
9:52 1.8 GPA kid in high school I was good in
9:54 math but I failed biology I I I was not
9:58 uh uh good in school I went to the Army
9:59 right after high school because to me
10:01 I'm going to do army for 20 years that's
10:03 kind of what my deal was that's one day
10:05 I'm staying at my sister's apartment
10:07 we're partying at the jacuzzi downstairs
10:09 off of Burbank and Balo and enino by the
10:12 way thatment complex down here yeah and
10:14 it's I'm 18 years old and then 4:00 a.m.
10:18 I come in the morning upstairs sister
10:20 wakes me up saying I don't know what you
10:21 did last night I'm about to get evicted
10:23 I'm like I don't want to hear this right
10:25 now it's I got to sleep I slept very
10:27 late you got to figure something out I'm
10:29 like I'm not figuring nothing out I get
10:31 up in the morning to go to my car 1983
10:33 Toyota Cora my mother left him when she
10:35 went back to Iran cuz I just sold my
10:37 Chevy S10 long bit with those low
10:39 profile wheels and the system that was
10:41 me at 18 years old I bought that truck
10:43 from an MS13 leader the day I bought it
10:46 that night I got arrested in LA in front
10:48 of Arena at 16 years old so that's my
10:50 story what it was at that time but so I
10:54 go outside to find a Corolla it's stolen
10:57 can't find it yeah we find find it a few
10:59 months later in Tijana but I that that
11:01 moment I come upstairs I'm in the
11:04 balcony I said what am I going to be
11:06 doing I call my dad I said come pick me
11:08 up take me to the recruiting station we
11:10 go to glandel the guy the recruiter
11:13 Jesus Gara I've been looking for this
11:15 guy since I was 18 he had been following
11:18 up with me since 14 years old he told me
11:20 at 14 a guy like you should join the
11:22 Army I said if you can get me to go to
11:23 the Army tomorrow I'm in he said it's
11:25 going to take 6 months I said I'm not
11:26 signing up he makes calls two did you
11:29 want to go so bad I just wanted to get
11:30 the hell away from here nothing was
11:31 going my way I was working on Burger
11:34 King at the time at 18 years old uh I'm
11:36 I'm with crowd of kids you know one of
11:39 the guys goes to jail for eight years
11:41 for selling ecstasy 100,000 ecstasy
11:44 pills he gets caught with another guy
11:45 ends up dying from taking Viking and
11:48 pills my best friend in the world and it
11:50 just it was a bad environment I just
11:52 wanted to get it I'm like I'm I I do not
11:53 want to be here so I got away and I go
11:56 into the army I said I'm going to do 20
11:57 years then I'm going to get out I'll
11:58 I'll be a firefighter and then I'll be a
12:01 cop and I'm good so I go to the Army I'm
12:04 in it 2 and a half years I'm the best
12:06 Hummer mechanic at my unit not a big
12:08 deal but to me I'm winning in life right
12:10 I'm a Hummer mechanic and I'm I'm a
12:12 bodybuilder that's who I am I'm training
12:14 I'm I see some old pictures of you the
12:16 old pictures yeah cuz I was goingon to
12:18 be like you would come to my room I had
12:19 a picture of like all the angel Tevis
12:22 Amy fidal and then I had Chris Cormier
12:25 Arnold you know Ronnie Aon Baker that
12:28 era that was my era right so and then
12:31 one day I get a call from a guy named
12:32 kogan and this is the key to kind of
12:34 give you maybe the answer to the
12:35 question here he calls me kogan he says
12:38 uh what are you doing I said nothing man
12:40 he says how's everything I said you
12:42 realize it's 10:00 I'm in Kentucky
12:43 you're in La what are you doing call me
12:44 at I got formation the morning he said
12:47 what are you do I said everything's
12:48 going good tomorrow I'm reenlisting for
12:49 six years you going to reinlist I said
12:51 of course I'm re it's my ceremony I'm
12:52 getting an army accommodation medal from
12:55 Lieutenant Colonel PX they got
12:56 everything I wanted on my order go to
12:58 DLI I speak multiple languages sear
13:00 School 18 Delta I'm going to Venza Italy
13:03 they're giving me
13:05 everything he says you can't do that I
13:07 said why can't I do that he says you
13:09 just can't do that he spent an hour on
13:12 the phone pleading with me to get out I
13:16 said tell me why he says because Pat I'm
13:18 telling you I believe you can be very
13:20 successful outside of the military who
13:23 was this person kogan okay this is the
13:25 this the only guy that came and visited
13:26 me in the Army he was with me for 3
13:28 weeks we had a great time when he said
13:30 this to me this was the first time
13:32 somebody poured into me where I'm like
13:34 whoa this is an interesting language on
13:37 what you're talking about believe in
13:39 you're capable of this I go to sleep I
13:42 wake up in the morning I can't go to
13:43 sleep I go tell Colonel PX I'm going to
13:45 get out I'm not staying in the army
13:46 anyways I get out and obviously from
13:49 there things change but to answer the
13:52 question for you in life those who do
13:54 something big and I'm talking very big
13:58 they have three things in common okay
14:01 one they experienced unconditional love
14:04 from one person that's all you need they
14:07 experience
14:09 unconditional love you can screw up you
14:12 can get arrested you can come home drunk
14:15 acting like a fool you're sick as a dog
14:17 throwing up all over the place it's okay
14:19 baby mommy loves you you're like man
14:21 this person loves me like this I was an
14:23 idiot tonight and you still love me wow
14:26 the possibility of this kind of love
14:28 exist that's hope two you need
14:32 Unbelievable pain of betrayal of someone
14:36 whose approval you will never gain you
14:39 will never win you're going to go it's
14:41 could be an ex could be a father could
14:43 be a mother could be a uncle a coach a
14:46 sibling somebody that shattered your
14:48 heart publicly humiliated you and no
14:50 matter how much you win no matter how
14:51 much money you make no matter how buff
14:53 you are how much you bench how much you
14:54 squat you're never going to win that
14:56 person over it's unbelievable pain
14:59 the third
15:00 one is choosing the right
15:04 enemy the third one is choosing the
15:06 right enemy explain that one the first
15:08 two I understand very clearly the second
15:10 one I understand extremely personal the
15:12 the third one I I want to understand
15:14 your perspective on it I I can tell by
15:17 the way I'm saying this to you because
15:18 that's that's kind of my life these
15:20 three the third one is like dude we
15:23 choose so many wrong enemies for no
15:26 reason like you know you're I'm a dieh
15:30 hard Laker fan screw the Clippers and
15:32 the Celtics what a waste of an enemy and
15:35 we consume our time looking at the
15:36 numbers and the data for what how much
15:40 time am I putting into this enemy Lakers
15:42 don't pay you what do you mean
15:44 enemy or this is now later on if you own
15:47 a team and you're like now you can have
15:48 real enemies because there's business
15:50 involved enemies could be you know
15:53 somebody you're competing with or maybe
15:55 a level above you it's not like a big
15:56 deal like oh okay this and then some
15:59 people just do something to you that
16:02 wake your ass up I'm
16:05 24 years old 23 24 years
16:09 old
16:10 and at this point I'm going to Vegas 26
16:13 times a year I skip the zizzi X the
16:16 drive the three and a half hour drive
16:18 that you make to go to you know Vegas
16:20 and I'm partying pimpson hoes and all
16:22 this stuff and naked was the club back
16:24 in the days that was a big deal and all
16:26 these but this is you know Garden of
16:28 Eden sentury club I'm talking Dublin's
16:31 I'm this is old school stuff you're 35
16:34 I'm 45 36 I think you said I'm 34 okay
16:37 so so 11 years so you know maybe you
16:41 know those names you probably don't know
16:43 those names but I will tell you what
16:45 happened one day I go to Christmas party
16:48 with my dad a Syrian family we're in
16:51 Glendo we're nobody our family's nobody
16:54 there's no one in our family that has
16:57 something to say say well you know the B
16:59 David family this my dad's working at a
17:01 99 cent store on uh Manchester right
17:05 next to Great Western foran Englewood
17:07 he's had so many heart attacks my dad is
17:09 like you know he went from being
17:10 successful in Iran lost everything and
17:12 he just came me a divorce just one of
17:14 those reputations incredible man so
17:17 we're at this Christmas party and 28
17:20 years old I'm 23 24 years old bro this
17:23 one relative who's a sweet guy says one
17:28 condescending comment about my
17:31 dad I have no idea what
17:34 happened I look at this guy like I'm GNA
17:38 kill
17:39 you and then I look at my dad and I saw
17:42 my dad go like this a little bit
17:45 oh so again disgust her in in
17:49 embarrassment and in pain yeah and then
17:52 I looked at him and I said I'm giving
17:55 you permission to talk to my dad like
17:56 that no problem
17:59 you want to talk to my dad like that
18:00 it's your fault Pat I said Dad we're
18:02 leaving he said what do you mean I said
18:04 we're leaving he said we just got here I
18:05 said we're leaving he said we're not
18:07 leaving my family here you're not going
18:08 to embarrass me I said Dad we're leaving
18:11 pulls me said he says this is my family
18:12 I said Dad I'm telling you we're leaving
18:15 I'm your ride tell them we're leaving
18:17 and then I go around hey thank you
18:18 everybody thank you so much we're
18:19 leaving we walk to the car we're
18:21 fighting the entire time we get in the
18:23 car we got a 30-minute drive back to
18:24 Granada Hills cuz I'm living in Granada
18:25 Hills at the time I said he doesn't talk
18:27 to you like that I said ' these people
18:29 you helped I know these people who the
18:31 hell is he to talk to like that and then
18:33 I asked my sister to come home and my
18:35 brother-in-law Sam to come on POC and I
18:37 said I don't care what happens the world
18:40 is going to know your last name they're
18:42 going to know how incredible of a father
18:43 you are they're going to have to kill me
18:45 but they're going to know who you are
18:46 Bradley I didn't know that was going to
18:50 be my enemy all of a sudden I call my
18:54 girlfriend I said we're done I go 17
18:56 months no sex my I'm telling you 17
18:59 months no sex I go 17 months no sex cuz
19:01 I'm single at this time I drop Vegas I
19:03 tell all my friends don't call me
19:05 anymore they thought I'm bullshitting
19:06 them everything for me became obsessed
19:09 about winning to make this guy proud
19:12 that fire at 2324 is still here and it's
19:16 still
19:17 pushing now enemies is not just that
19:20 story I'm telling you it comes in many
19:22 different shapes and sizes and shapes
19:24 and forms but for you and I say you I
19:27 say anybody
19:29 it's you'll make a very interesting
19:32 exercise one of my flights back from
19:33 Chicago I took a yellow notepad out and
19:36 I just started writing people who said
19:38 comments or a look that were piercing
19:43 and I just wrote it
19:45 down and I wrote
19:47 down kept writing right on right on next
19:51 page cuz typically like I'm the best I'm
19:54 the greatest you're a leader you're a
19:55 this
19:56 you're yeah whatever I read this I'm on
20:00 a
20:01 flight and I'm ready to roll and then
20:06 that became my affirmation rather than
20:08 the affirmations for me being all the
20:11 positive things it becames these
20:13 affirmations of what people said and
20:16 then that produced jeice in me wanting
20:19 to go in ways I wouldn't have normally
20:20 gone because to do something big and
20:22 like look what elon's going through
20:24 right now it to talk to you about this
20:25 yeah I mean if you look at what elon's
20:26 going through right now who the hell
20:27 wants to be Elon why would you I mean
20:29 think about it right now imagine you got
20:31 $245 billion right now yeah you're worth
20:34 $300 billion you're going to go byy
20:36 Twitter and be the most hated man in
20:37 America yeah and and not only that but
20:40 he's it's it's I always find it
20:41 interesting how like I I see people's
20:44 comments even just about that where
20:45 people say like oh this guy's going to
20:48 be broke in x amount of years like you
20:49 think the the one of the richest men in
20:50 the world who got to this point you know
20:53 is just going to be broke it's just a
20:55 crazy thing the way that people kind of
20:56 like will dig at you
20:58 but in regards to this Elon thing what
21:00 what is your take on it what do you
21:02 think about cuz I I I feel very strongly
21:05 I I definitely agree with the idea of
21:07 like
21:08 okay if these people are you know saying
21:11 oh we're not going to advertise here
21:12 because we don't like the fact that
21:14 you're on a platform and you're
21:17 allowing basically free speech that's
21:19 not being tailored to one side or the
21:22 other um then it's just a weird concept
21:25 that I see it's like are are people
21:27 resisting that like is that the res is
21:29 it the resistance towards that because
21:31 he went on to say in that I don't know
21:32 if you saw the excert he went on to say
21:33 like when he was speaking to that guy he
21:34 went on to say like if this company
21:37 fails it'll be at the hands of these
21:40 people who said we're not going to give
21:41 you you know all this money anymore and
21:43 the the guy who's who's interviewing him
21:45 is like well aren't people just going to
21:46 say like you just made Bad Business
21:48 decisions and I find it I just find the
21:51 whole thing so interesting because at
21:53 the core of it is it is it the
21:55 resistance of free speech that people
21:58 are like cuz everyone's starting to see
22:00 it now like I could even speak from a
22:03 perspective as a Creator on YouTube and
22:05 other social media platforms where I'm
22:07 like I can't say certain things I can't
22:11 do certain things I know that if like a
22:14 really dumb
22:16 example if I didn't bleep out swear
22:18 words in my podcast I would be you'd be
22:22 demonetized you'd be like a little bit
22:24 you like your videos won't show up and
22:26 it's like I could understand this one
22:28 but you know back when it was
22:30 like the co stuff it was like you talked
22:33 about this your videos were like shadow
22:34 man your account sh it's just
22:36 like it's like what became like what's
22:39 becoming of and this is a whole greater
22:40 conversation we could have but we'll
22:42 talk about that after this Elon thing
22:44 it's just becoming like a weird place
22:45 where even as a Creator and as someone
22:47 who's been on the internet I because
22:48 I've been on the internet for the last
22:50 YouTube for the last 12 years Instagram
22:53 for the last 15 like since like well I
22:56 guess 14 13 14 years since 2011 and I I
23:00 just noticed I've seen all the
23:01 transitions of it when it was like it
23:03 first started being this you know I
23:05 think back in 2017 familyfriendly was a
23:07 thing and then you know they just keep
23:09 like guising it in different things of
23:11 like
23:13 essentially you know all these big
23:15 advertisers wanting these platforms to
23:17 function a certain way and then
23:18 obviously the big platforms like kind of
23:21 you know moving for those advertisers
23:24 and then now you have this guy Elon
23:25 who's like well obviously he's very
23:27 successful highly one of the most
23:29 successful men in the world and he's
23:30 like it and then you have these people
23:33 interviewing question like well you're
23:34 just going to be like they're going to
23:35 say you made bad decisions and I just
23:36 find it so interesting the whole thing
23:38 where it's like what's what's happening
23:40 and where is this going like in the long
23:42 run is
23:43 it is
23:45 it I'm not trying to get so political
23:48 and like so divisive because like that
23:50 in and of itself is also just like
23:52 creating more discourse that doesn't
23:54 need to be there nor more problems that
23:55 doesn't need to be there but like I just
23:56 don't I don't see the a problem in
23:59 having a platform that you can say
24:01 things without it being like just it's
24:04 gone and you you can't do that in your
24:05 accounts gone now you know first of all
24:09 heroes depending on the levels of hero
24:12 are born based on tension right if there
24:15 is tension there's resistance and you
24:18 stand up then you're a hero so the more
24:21 the resistance the bigger the hero okay
24:24 a hero could be somebody as small as you
24:27 know the raccoon is chasing the little
24:29 girl the mom comes and grabs the raccoon
24:30 you've seen this video going viral and
24:32 she throws the raccoon and gets the kid
24:35 coming in closes the door that's a hero
24:37 but she resisted the pain of the raccoon
24:38 biting her hand that's a level of a hero
24:40 right right it could be you know uh a
24:43 fight breaks out you and I are at a bar
24:45 or at a restaurant and we see a guy
24:47 talking to a girl and he raises his
24:49 hands and he hits her like dude listen
24:50 we don't know what's going on here guys
24:52 this can't happen you guys got to figure
24:53 this thing out we'll go and break we're
24:55 a hero for a minute in that bar right
24:58 but what this guy is
25:00 doing they are D they're trying to
25:03 tarnish destroy his reputation at the
25:06 highest level and he's standing up
25:08 saying go f yourself and says yeah Bob
25:12 you know when he says Bob you know who
25:13 he's talking about Disney CEO Bob Iger
25:15 Disney CEO right so but let's look at
25:17 this let's actually look at
25:19 this do you know how much Disney has
25:21 lost
25:23 in year and a half of their stock you
25:26 know how much they' lost I know the
25:28 details but I do know I've I've read a
25:30 good amount about just like I don't know
25:32 if it's the boycotting just of like the
25:33 certain movies that they're putting out
25:35 like that but I've seen it go down so
25:37 $195
25:39 billion they've lost 56% of their stock
25:42 it's so bad right now that guess who's
25:44 celebrating behind closed doors Apple
25:46 because Apple's the only one that can
25:47 buy him and now Bob Iger is kind of
25:50 trying to split up the company so people
25:51 can buy pieces at a time he facts these
25:54 are facts this is online you can go take
25:55 a look at this so they've been having a
25:56 conversation with apple Apple's sitting
25:58 right now on 150 give or take billion
26:00 dollars of cash you're sitting on real
26:03 cash you know is what they have and
26:05 that's public info it may even be a low
26:06 number I'm giving you so let's look at
26:09 Bob Iger Bob Iger chose the wrong
26:10 enemies what did Bob do Bob chose
26:13 parents as enemies B Bob chose parents
26:15 as enemies and he chose the transgender
26:18 Community as his allies what your number
26:22 one customer isn't kids your number one
26:26 customer is the person that controls has
26:29 the power of the remote that is the
26:31 parent you you thought for a second the
26:33 the kid is putting on you got to win the
26:36 parents over so what happens flop after
26:38 flop after flop after flop after flop
26:41 that Disney has so for Elon when he's
26:44 taking a position like this or even Dana
26:46 you saw the clips with Dana you know
26:47 with pelaton or Dan couple of the
26:49 companies he talked about you're seeing
26:52 guys like Dana guys like Elon inspiring
26:57 others and some of this started off with
26:58 a little bit of trump where he was not
27:01 backing down from the media inspiring
27:04 others to say I want to have a backbone
27:06 you just saw Connor right now saying
27:08 what are you doing to my country like
27:10 this is this is when you're starting to
27:11 see hey I like the fact that you got
27:14 pride in what you're doing I like the
27:15 fact that you got pride in certain
27:17 values and principles that you got going
27:19 on and elon's definitely got that but to
27:21 me I think this is a very normal
27:25 transition that you're going through uh
27:28 uh were your parents married or did you
27:30 did they go through a divorce oh my uh
27:34 my mom my mom remarried my my my parents
27:37 got divorced when I was five like my
27:38 father had passed away when I was very
27:39 young yeah he took his life when when I
27:41 was six and then my mom remarried after
27:43 that I had no idea no it's fine yeah
27:46 that's the whole sorry to hear that bro
27:48 yeah we talked about the pain thing
27:49 earlier that was like the driving factor
27:50 for a lot of I totally got you so when
27:53 you like think about your mom gets
27:55 remarried you're five right boys no
27:58 matter how old you are you're protective
27:59 we're all protective right in a weird
28:01 way we're all kind of protective of our
28:03 mom say the man comes in and he imposes
28:08 himself on your mom
28:12 okay and he does a little bit and your
28:14 mom's like I'm sorry Johnny a little bit
28:16 more I'm sorry Johnny and then he now
28:19 starts becoming an and then now
28:22 he pulls out the violent card or now he
28:24 starts becoming like a jerk now he
28:26 starts humilating in front of everybody
28:29 all of a sudden one day you're 12 years
28:31 old you just come and you punch him in
28:33 the face and you throw some at him
28:35 or you even at that moment you all
28:37 you're thinking about is protecting your
28:39 mom you hit him with a baseball ban okay
28:42 and he's bleeding you know what just
28:44 happened he just
28:46 realized he can't screw around see the
28:49 way Bullies Are wired Bradley is they're
28:52 going to go as much as you let them go
28:55 yeah mainstream media bullied
28:57 politicians bullied government bullied
29:00 today Joe Biden tweeted something out
29:02 and he says did you know if we tax the
29:04 billionaires in America 25% of their
29:07 wealth over the next 10 years we would
29:09 get $440 billion think about what we can
29:13 do with that $440 billion you know what
29:14 I said I tweeted back I said you're you
29:18 would spend it within a half a second I
29:20 said I trust money being more in
29:22 innovators hands than politicians hands
29:24 because they know what to do with it
29:26 yeah they're not sending it in random
29:28 places that's the point but the point is
29:29 now we have these social media tools to
29:32 push back and then people who are trying
29:34 to figure things out they'll sit there
29:36 and say you know what he makes sense
29:39 he's right why would we give that money
29:41 to the government so the great equalizer
29:43 has been what Elon did if Elon doesn't
29:45 buy Twitter you think YouTube would have
29:48 been looser today YouTube would have
29:50 been tighter today what Elon did with
29:52 Twitter he opened up the floodgates for
29:54 everybody two companies Spotify not
29:57 dropping uh uh Rogan big deal yeah Elon
30:01 buying Twitter and I would even put
30:02 Rumble in there with what Chris is doing
30:04 right these three companies got
30:06 everybody to be like Whoa We have
30:07 competition now guys we can no longer
30:09 bully we can't just control we can't and
30:11 that's a good thing I have a question
30:13 though you know when we because when we
30:15 talk about like this whole like these
30:17 companies being bullies right and I I
30:21 very much I've seen a lot of your stuff
30:23 obviously I'm just say like I'm not just
30:24 over here like just citing everything
30:26 you say but I'm I'm on the same page as
30:27 you but I want to play The Devil's
30:29 Advocate CU otherwise it's like we're
30:31 just in aamber so my question is like do
30:34 you think that uh these companies have
30:38 some like just cause in their mind for
30:41 the decisions that they're making like
30:44 do do you think that they think that
30:45 they're doing like a good thing like
30:48 genuinely do you think these people are
30:49 just like in a room being like we're
30:50 evil and we want to do evil to
30:52 people cuz I also don't think that
30:54 that's true but I don't know to what
30:56 degree yeah it's okay so let's let's
30:59 unpack that so a percentage of people
31:04 maybe I actually do believe a percentage
31:07 think some people are evil a percentage
31:10 of people think they know what's right
31:13 and you don't okay they think they're
31:16 better than you they think they're
31:17 smarter than you they think they know
31:19 what's best for you and I simply because
31:21 of a piece of paper they got from a
31:23 university that brainwashed them into
31:25 thinking they're a leaders and were
31:27 dummies okay a percentage falls into
31:30 that camp so one a group that's true
31:32 believers that think the opposition is
31:34 evil two is a camp that has been
31:37 convinced that they are uh uh right and
31:40 the rest of us are dumb and we're greedy
31:42 we're selfish whatever we are right and
31:44 then you have a third Camp the third
31:46 Camp
31:48 is a camp where um you know these are
31:53 guys that are owned by the money people
31:56 for example
31:57 why why did Elon say go f yourself let
32:01 me say one more time go f yourself right
32:05 why did he say
32:07 that because he has money he doesn't
32:10 need your money he doesn't need
32:12 advertisers money so he has put himself
32:15 in a position to not need the
32:16 advertiser's money so he can't say that
32:18 now flip it okay if your name is but do
32:22 you think Elon could sustain Twitter
32:24 without advertisers money well here's
32:25 what's going to this is going to be
32:26 great case study by the way there's a
32:28 big risk to it right yeah so the the the
32:30 greatest risk to it is the people that
32:33 support what Elon is doing they have to
32:36 keep him in business for example every
32:39 time we go to Barnes & Noble I want
32:41 Barnes & Noble to stay in business
32:43 because I want a bookstore to stay
32:44 business so we'll go in and we'll buy a
32:46 few thousand dollar of stuff we
32:48 literally will go in and they know
32:50 they're here so we'll get cases kids go
32:52 boom boom boom boom and I always ask the
32:55 cashier how's business when he go your
32:57 calls are the profits good we're still
32:59 doing okay fantastic that's great and I
33:02 encourage everybody to go keep buying
33:04 Barnes & Noble books for them to stay in
33:05 business right okay if you support what
33:08 Elan is doing you got to support him
33:10 financially you got to support him by
33:12 defending him you got to support him by
33:14 making sure that he makes it the company
33:15 makes it that's what customers have to
33:17 do what's happened with Disney you know
33:19 what people have said with Disney I'm
33:21 canceling my membership that's what
33:22 they're doing so this is what happens
33:24 when you forget who the customer is you
33:27 make some mistakes and Elan is trying to
33:28 say this is who I am so the people who
33:31 respect his boldness have to jump in
33:33 there and say how can I help you how can
33:36 I support you so to the last Community
33:38 with this whole ESG Community the Dei
33:40 Community the CI Community the corporate
33:43 Equity index the diversity Equity
33:46 inclusive you know we got to hit these
33:48 numbers if you guys got this score we'll
33:49 invest money into your company if you
33:51 don't we won't give money into your
33:52 company you'll be downgraded as your
33:54 stock if your stock gets downgraded and
33:55 all this other stuff
33:57 so watch what happens this last year uh
34:00 out of all the uh major league baseball
34:02 teams right do you know what's the only
34:04 major league baseball team that didn't
34:05 have pride
34:06 night I don't the Texas Rangers oh
34:09 should have figured you know the world
34:12 the freaking Rangers won the World
34:13 Series think think about how weird that
34:15 is for a second yeah Texas but that
34:17 can't CH I mean but the point is they're
34:19 not the best team in the league I'm a
34:21 Yankees guy I'm you understand I'm like
34:23 think the energy is that real but but
34:25 that's not the point the point to me is
34:27 Sometimes some some things are in our
34:28 control maybe God is trying to say
34:30 something I don't know what the hell was
34:33 the Rangers doing winning you were not
34:35 the top five best team in the league
34:37 they won the damn worlds and they're the
34:38 only one that didn't have a pride night
34:41 so what's really going on today I think
34:44 today is like today's a like if there's
34:47 ever been a time where you know the the
34:52 right enemy the right thing that drives
34:54 you can bring out the best in certain
34:56 lead leers that we haven't even yet seen
34:58 like imagine how many
35:00 Elan how many kids Elon is inspiring
35:03 like we don't even know the next layer
35:05 of yeah 50,000 elans that are I'm going
35:08 to be Elon I'm going to be think about
35:09 what they're going to be doing we're not
35:11 going to see that for 20 years yeah so
35:13 so so the point is these guys that are
35:15 standing up they're inspiring an entire
35:18 different generation of people but Elon
35:21 also needs the backing from the people
35:22 who support him to also defend him
35:25 that's how we show support to a certain
35:27 value and principle that we're about as
35:28 well yeah yeah I mean dude I I I love I
35:32 love what he's done I love what he's
35:33 doing I I love what he stands for I love
35:35 the fact that you know you don't take
35:37 like that and because obviously he's in
35:38 a position to not have to take like that
35:41 um and I just I just think like nowadays
35:45 it's becoming I don't know the internet
35:47 and social media and news and politics
35:50 and Wars it is becoming a very
35:54 interesting thing I think I I was
35:57 talking to someone about this the other
35:58 day but you you would I mean only 10
36:01 years older but I feel like it's kind of
36:04 always been sort of this like way it's
36:08 just been a lot more in our face because
36:10 of so social media and the way
36:12 everything is more rapidly spread like
36:14 do you think that social media is
36:17 having CU I remember it was so funny
36:19 when social media first started I it was
36:20 doing Instagram and like like even
36:23 YouTube everyone's talking to you like
36:25 oh you're like some like stupid kid like
36:27 this is kid like this is not really
36:29 going to be anything that like oh this
36:30 is dumb and like these are all real jobs
36:32 and like this is all like and now it's
36:34 like there's so much focus on social
36:37 media oh yeah it's just it's crazy how
36:39 it's all progressed but I guess do you
36:42 think that social media has been like a
36:45 a net positive or a net negative in this
36:47 whole like seems to be like ideological
36:51 war in a sense all right guys quick
36:54 Interruption for the podcast T the
36:55 season obviously if you if you guys
36:56 looking for gifts I'm I'm like
36:58 historically have the hardest time
37:00 picking gifts for people really nice
37:02 simple gift sunglasses Shady Rays check
37:05 it out these honestly like I got these
37:07 ones cuz I'm like okay I'm I know I'm
37:08 going to go snowboard I I'm going to go
37:09 skiing soon and they're fly clearly
37:12 amazing these ones maybe might be better
37:14 on the slopes than these ones but yeah
37:16 also Sun's never goes out of style right
37:18 it's always here it's always sunny why
37:19 not have sunglasses buy some sunglasses
37:21 here a significant other honestly Shady
37:23 Rays makes it easy because there's so
37:24 many styles to choose from uh this is
37:27 probably one of my favorites hands down
37:29 easily but yeah check it out right now
37:30 Shady Rays 50% off use code R talk
37:33 shadyrays.com put in code raw talk get
37:36 50% off on two or more pairs do it right
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37:43 do stylish honestly no these ones are
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37:47 100% I'm in the zone right now I might
37:48 just start doing podcast with sunglasses
37:50 on now again it's go to Shady ra.com
37:52 code raw talk 50% off two or more pairs
37:56 right now uh yeah or just don't have a
37:58 gift for Christmas that's that too it's
38:00 just exaggerated everything that's all
38:02 it's done yeah so you know back in the
38:04 days like 30 years ago if you are at
38:07 work and you're an executive at you know
38:10 let's just say whatever uh company Del
38:12 Taco and you're their vice president
38:15 you're making 150 a year and you get
38:17 into fight with your wife okay you get
38:20 off the phone your office phone 6:00
38:23 terrible fight you're on your way home
38:25 on 405 free way you got a 45 minute
38:28 50-minute drive you got 50 minutes to
38:32 calm down before you get home and
38:34 decrease the chances of a terrible fight
38:37 today you're that same vice president at
38:40 Del Taco you're making 150 200 Grand a
38:42 year you get into a fight with your wife
38:44 at 6 o' you got 50 minutes drive time
38:47 your texting her your calling her your
38:49 FaceTiming her your immediate reaction
38:52 emotionally is experienced right off the
38:55 bat okay right so we offend we
38:58 disrespect the tension goes higher and
39:01 we don't have a oh boom go back to be
39:05 normal right reality reality this thing
39:08 exaggerates everything right it's an
39:11 exaggerator it's a two but it
39:12 exaggerates now having said that if used
39:19 properly you know it can do a lot of
39:21 good if used negatively it can do a lot
39:24 of damage we're seeing the negativity on
39:26 kids with Tik Tok we're seeing you know
39:29 the craziest thing we're seeing that
39:31 that's being done that's inspiring
39:32 younger kids like if you look at the
39:34 percentage of kids that are part part of
39:36 the lgbtq community you look at the
39:38 traditionalist it's 7% these are people
39:41 that are born in the you know they're
39:43 they're pre- Boomers Boomers is like
39:46 1.7% then it goes to like 5% then 10%
39:49 genz 21% identifies as lgbtq what you
39:54 mean in 50 years we went from being 0.5
39:56 5.7% to one out of five yes how the hell
39:59 does that happen because they're on Tik
40:01 Tok and on Tik Tok whoever they turn
40:03 into a hero we going to model so for
40:04 example watch this when you and I were
40:07 coming up it was about life of the Rich
40:08 and Famous right so it's like oh my God
40:11 this show life of the did you see that
40:13 limo one day I'm G to have a limo when's
40:15 the last time you got Lio limo think
40:18 about a limo right limos used to be like
40:20 do we getting picked up in a limo
40:22 tonight when we go out right today limo
40:24 companies are going out of business
40:25 there's no such as a limo thing right
40:28 wow look at the house look at the
40:30 helicopter look at the pool look at this
40:33 today it's you know almost confusing
40:36 that that's bad it's gone from being the
40:38 life of the Rich and Famous to the life
40:40 of the poor and victim like oh my God
40:43 you know so what can I do to get a
40:45 bigger reaction of people feeling sorry
40:47 for me today so that's very confusing so
40:50 now
40:52 kids are indirectly like the the the
40:56 Energy power Fame Prestige brings to
41:00 want to have that like no matter who you
41:02 are at whatever level you want to walk
41:04 into a room and you want to have some
41:06 respect you want to have some Fame
41:08 within your cousins I'm the one that got
41:09 my four-year degree from UCLA you know
41:12 I'm famous for the UCLA grad or I'm
41:14 famous because I just got promoted to my
41:16 regional vice president of Budweiser and
41:19 I'm doing this I'm just about my first
41:21 condo we want a little bit of that
41:23 Prestige and the fame and the respect
41:24 become like a trophy yeah we but
41:27 whatever
41:28 hero that whatever the market turns into
41:31 hero kids want to look up to and become
41:34 that right emulate yeah emulate exactly
41:37 so it's very I mean the Market's turning
41:41 some of the most weirdest things into
41:43 Heroes Tik tok's turn some of the
41:45 weirdest people into Heroes so is
41:46 Instagram so is mainstream media so kids
41:48 are so flipping confused like if there's
41:50 ever been a time to take your kids out
41:52 of Public School today's a time like
41:54 when you and I went to did you go to
41:55 public or private school both okay yeah
41:58 so I went to private and fifth grade in
41:59 Iran and then it was all public school
42:01 from Germany and in La I went to
42:02 glendell high school and Wilson junor
42:03 High School so public school I went but
42:06 public school back then was not the
42:08 public school of today today's public
42:09 school is a very different public school
42:11 okay it's been 16 17 years since you
42:13 went to public school and it's been a
42:15 long time for me as well it ain't the
42:17 same thing today so protecting your kids
42:20 to make sure the influence they're
42:22 getting having the conversations with
42:23 them asking them what do you think about
42:25 this asking them what teachers are
42:27 saying asking them what kids are saying
42:29 in school talking to your kids early
42:30 about that kind of stuff most parents
42:32 are afraid of doing that and if you
42:34 don't teach them trust me somebody else
42:36 will and you're going to lose your kid
42:38 for 5 10 15 20 years and it's it's
42:40 interesting I've had I had a few
42:41 conversations with people like I just
42:43 randomly went to a beach uh I don't know
42:45 a couple months ago I randomly went to a
42:47 beach in down in San Diego and I was
42:49 just like standing there some guy
42:50 recognized like oh you're Bradley I seen
42:51 your podcast and then he starts telling
42:53 me about like his his daughter and how
42:57 she's in school and like these these
42:58 things that that these teachers are
42:59 teaching her um in regards to the LGBT
43:03 stuff and then in regards to like some
43:05 socioeconomic stuff and I'll just give
43:07 you the socioeconomic stuff he's like he
43:08 was having this conversation with this
43:10 this like teacher after the fact CU he
43:13 was listening during a zoom like
43:15 teaching because this must have been
43:16 during like the end of or something and
43:20 uh the teacher was like she he said
43:22 something and he asked the daughter like
43:25 he hears the teacher talk about like oh
43:28 this uh this is a homeless guy or some
43:29 like there's someone with a Ferrari
43:31 and the person with the Ferrari should
43:32 sell the Ferrari and like give money
43:34 that a homeless guy and uh and then he
43:37 goes back to his daughter and he's like
43:38 hey what what was this like conversation
43:40 like what did you take from this when
43:42 cuz he heard it and then he went and
43:43 asked her oh and the daughter was
43:45 telling him how like oh
43:47 like uh people with money not are bad
43:50 but they don't need it and they should
43:51 give it to other people and I'm like and
43:54 he was also like this is just a weird
43:56 there's no real like how do you teach a
43:58 kid there's without any sort of context
44:00 outside of that like how did the person
44:01 get the Ferrari how long did they work
44:02 to get the Ferrari like how did the
44:04 homeless not that like you shouldn't
44:05 help other people but it's like to just
44:07 go from like okay like that's a that's a
44:11 very like high level like socioeconomic
44:14 like like Conversation Piece that you
44:18 your teacher doesn't need to be having
44:19 like I think the class was like math
44:22 like they should be have a conversation
44:23 about math and like the problems that
44:26 they're solving in that class and not
44:28 like this this teacher's own sort of
44:30 input on the socioeconomic status of the
44:33 world and how you should treat people in
44:34 it and stuff it's just it's just a weird
44:36 thing to have your teacher teach that
44:38 without teaching any sort of perspective
44:40 around that and also just kids are not
44:41 like they're not ready for those certain
44:44 conversations yet and if they are maybe
44:45 it's with from their parent right and
44:47 not from a teacher that's supposed to
44:48 teach math or like social studies or
44:51 something and it's just kind of it's
44:53 weird because I didn't realize that
44:54 until that point because I've always
44:56 heard these conversations that people
44:57 have and they're saying this and I'm
44:58 reading on Twitter everyone's fighting
44:59 over this and kids in schools and all
45:01 this like I don't and then I finally had
45:03 these conversations I had one there and
45:04 I had like two other ones in like Santa
45:07 Monica same kind of situation walking
45:08 around and people talking to me and like
45:10 they're with their family and I just
45:11 have like little conversations and I'm
45:13 like wow this actually happening that
45:15 like people are obviously teachers have
45:19 their own sort of input of like oh I
45:21 believe this or I believe this and
45:23 they're like injecting this into
45:24 children and it's like
45:26 that that there should be some sort of
45:28 like line there you know what I'm saying
45:30 and there's just I don't think there's a
45:31 line there like because there you can't
45:33 even control it cuz unless you're in the
45:34 class 24/7 you couldn't be like what's
45:36 being taught to my kids that's right and
45:38 it's just a weird time and then like you
45:40 said you go to social media but the
45:42 social media one trips me out a little
45:44 bit because it's also like algorithm
45:46 based right I don't know like are the
45:48 algorithms themselves a platforms
45:50 themselves injecting this sort of like
45:52 narrative into itself to like spread cuz
45:55 algorithm algorithm based stuff is like
45:56 specifically nowadays you click on
45:58 something it knows it knows your phone
46:01 knows everything you touch everything
46:03 you type everything you say it knows
46:04 everything and it it puts it into these
46:06 platforms and gives you more content
46:08 based on the things you're saying like
46:10 you never you know you're on Amazon it's
46:12 like you buy something it gives you like
46:13 10 other things to buy all this kind of
46:15 is all based on your input so I also
46:18 with the social media side of it
46:19 obviously the parent side is a little
46:20 bit like more cut and dry even though it
46:23 has to be like looked at for it to be
46:25 fully understood which is like a whole
46:27 another undertaking but social media
46:28 side is is like it's too it's too hard
46:31 to say this is exactly what's happening
46:34 unless there's some other outside Source
46:35 that's like injecting I don't have kids
46:38 no I want kids you do want kids I I
46:40 totally want kids okay so you're not
46:41 you're not part of the camp that's
46:43 afraid of having kids I mean I'm
46:44 somewhat but but I want a family I want
46:46 a family more than anything I love that
46:47 yeah but but what I'm saying is like
46:49 social media is like the algorithm based
46:52 if I'm a kid and I'm looking at this
46:53 then I just start seeing more of it yeah
46:55 of course I I go down that road just
46:57 like politically speaking people they
46:59 listen to this way this person talks
47:00 they just get more of that or more of
47:02 like that side of the spectrum of right
47:04 and wrong and in this political sphere
47:06 but the same thing with like that sort
47:07 of content because you don't just start
47:09 getting that content randomly unless
47:10 like you're kind of engaging with it you
47:13 know what I'm saying so that's what I'm
47:16 saying when when we talk about the
47:17 social media and like people getting
47:19 these like Heroes that they're looking
47:20 up to and like kind of like starting to
47:22 emulate I'm I'm wondering is that coming
47:24 directly from the platform pushing it or
47:26 is it the kids are actively like
47:27 searching it and finding it because
47:29 they're being questioned or asked about
47:31 it well regard regardless of what it is
47:34 if if the algorithms favor a certain
47:37 content going viral more than another
47:39 one I mean it's there's already certain
47:41 words you use in your titles that if you
47:44 do it's going to get suppressed you know
47:46 that's so the the the the major virtual
47:49 governments these social media companies
47:51 have the power and the authority to
47:53 control what goes viral and what doesn't
47:54 go viral they have that influence period
47:57 right yeah like you know how you go to
47:59 your video creative Studios and like
48:01 suggestions how many views out of the
48:03 million views how many of them were
48:04 suggested videos oh okay and you look at
48:06 somebody else's Channel you're like 49%
48:09 is suggested I'm at 22% huh yeah that's
48:13 interesting you're getting 49% suggested
48:17 why got it what if you were 49% it's a
48:20 very interesting data to look at yeah on
48:21 your videos right so all of that
48:24 stuff is around but again for parents we
48:28 have to simply be involved we have to
48:31 simply be asking a question like with
48:32 your friend the guy you met at the beach
48:34 in San Diego when you're walking the
48:36 guys come and say hey Bradley I know who
48:37 you are and what the teacher did to them
48:39 you just have to have the conversations
48:41 with them yeah and let them what do you
48:42 think about it what do you think about
48:43 this so the other day my kids and I
48:45 we're at this restaurant we go to Louis
48:46 bossi in uh for laudale and I typically
48:49 used to go there three to five times a
48:51 week I would have my meatballs and
48:52 balsamic glaze my you know the B with
48:56 Martel and all this stuff they been with
48:57 your Arnold pump they treated me royally
48:59 but I haven't been there for 2 years cuz
49:01 I moved to Fort laale so I don't
49:02 recognize the camp I go to my wife and
49:04 kids and the hostess at the front has
49:07 her back towards me hey is it going to
49:09 take a long time to
49:10 no interesting that's the service yeah
49:14 okay finally they take a CTI us on a
49:16 back waitress comes up uh so you guys
49:19 going to have a same thing is it just
49:20 going to be water I'm like ma'am is
49:23 there any way you can lower the
49:24 temperature NOP
49:26 you can't turn off the
49:28 nope okay let's go what happened I I
49:31 don't pay for customer service like this
49:33 right out of here no no no I'm so sorry
49:34 just I said no no we're out of here my
49:36 kids this has happened in front of my
49:37 kids I said guys my wife knows okay
49:41 let's go where we going babe I said babe
49:43 where do you guys want to go let's go to
49:44 Seasons 52 we haven't been to Seasons 52
49:47 in boa for two years so now we go to
49:48 Seasons 52 boa and I tell him so now
49:51 we're talking in the car so tell me what
49:53 happened there well you know she
49:55 shouldn't have said nope I said but
49:57 what's the point though so I explain
49:59 them the tears I said you know there's
50:01 this thing called Yelp if you go on
50:03 McDonald's Yelp the average McDonald's
50:06 Yelp rating is one and a half out of
50:08 five and a worst score you can get is
50:10 one so they suck in customer service but
50:14 guess what you're only spending 10 bucks
50:15 what do you expect yeah you're not
50:17 getting a low of service for the money
50:18 you're spending so there's tiers to
50:20 restaurants lowest tier don't expect
50:22 great customer service that's why you're
50:24 paying such a little money then it's
50:25 next year then next year then this tier
50:27 this tier if you're paying 200 bucks
50:30 ahead guess what they better give you a
50:32 level five service right or else I said
50:35 we went to here so Daddy risked going to
50:37 a restaurant where the food isn't that
50:39 expensive so the waitress could or could
50:41 not give you get service that's my risk
50:43 but I get to choose what I expect from
50:45 service and I chose to leave now we're
50:47 going to go to this
50:49 restaurant when we walk in if this guy
50:52 gives us great service and asks the
50:54 right question I want you guys to pay
50:55 pay attention we will determine what tip
50:57 this guy gets the average tip people
50:59 give is around 18 to 20% but we'll
51:01 decide what we're going to give this guy
51:02 the guy comes in hi hi Mom hi Dad hey
51:05 how are you guys okay so what can I get
51:07 you what would you like Mom what would
51:09 you like Dad great d d how about how
51:12 how's he doing so far oh like a nine and
51:14 a half okay so he doesn't know we're
51:16 doing this to a guy named Michael
51:17 anyways it ends crushes it I've never
51:21 met this guy before gives incredible
51:23 service food ends everything is good he
51:26 keeps coming back grief on time
51:28 everything on time I said what should we
51:30 tip this guy Daddy I think this guy
51:31 deserves 30% I said how about we give
51:34 him 100% he says 100% I said 100% but I
51:39 said but here's what I want you to do I
51:40 want you to take the receipt to him and
51:43 tell him the reason why we chose to give
51:45 you 100% is because we the bed David
51:48 Family Value people who go above and
51:50 beyond with service and we value what
51:53 you did to us you were fantastic
51:56 they take the bill they go up to the guy
51:58 Michael we chose to do this and I'm
52:00 recording this and I take a I said do
52:01 you mind if my kids take a picture with
52:02 you the gu's emotional in tears we take
52:05 a picture with the guy and then we leave
52:06 we get in the car so watch what happened
52:07 there they just experienced that making
52:09 a sudden decision of waking up and
52:11 leaving to then if I don't do the second
52:14 part these kids could grow up being
52:16 yeah I see so you have to do
52:18 the second part and explain it to them
52:20 and say hey here's what's going on with
52:21 these kids the average kids that I go
52:23 through that feel like they have this
52:25 they typically have mommy issues or
52:26 daddyy issues or upbringing or they
52:28 didn't have this figure or they didn't
52:29 have that figure you have to understand
52:30 that you have that and this person
52:33 doesn't have that and why do you think
52:34 this person feels this way so I'll have
52:36 my kids watch uh like you got to have
52:38 real early conversation with your I had
52:40 my boys at five and seven years old in
52:42 my shower in Plano I said okay mommy's
52:46 there brushing her teeth I said okay
52:48 guys I got to have a conversation with
52:49 you come
52:50 here why what's going on come here stand
52:52 right here we're all taking a shower
52:53 Sons Daddy and the two boys I said' who
52:55 peee is that and you're like looking at
52:58 me all weird I said whose dangling is
53:00 that mine who is that mine who is this
53:06 yours okay who gets to play with
53:09 yours who only you God gave it to you
53:12 for you to play with it who gets to play
53:13 with yours only me who gets to touch
53:16 that nobody nobody okay who can one day
53:20 touch it who when one day you meet a
53:22 girl then she'll do that and help you
53:24 touch it but till then it's only for
53:26 yours to touch mine is your mommy's
53:28 yours you're going to find yours you
53:29 know what's crazy about this I've never
53:32 actually ever thought about cuz
53:33 obviously I want to be a father I want
53:34 have kids I've never actually thought
53:36 about how real this the way you're
53:37 explaining this in this moment would be
53:39 is like but you know when you going to
53:40 do explaining it and they're going to be
53:42 like okay but guess what happened to
53:44 them now they understand this is mine I
53:46 play with it you play with it you play
53:47 with it great you don't know what's
53:49 going to happen in school when somebody
53:50 comes us I show you mine you show me
53:51 yours and all this other stuff with two
53:53 boys and all this you're like no yeah no
53:55 you're not going to do it and it's only
53:56 for a girl one day it's only for a girl
53:59 one day you shape their mindset that way
54:02 God will choose a girl for you one day
54:05 right so then they replicate that to
54:08 each other and it is a standard and you
54:10 have the same conversations and I ask my
54:11 my wife just ran out she like this to un
54:14 I said baby you're going to have this
54:15 conversation with your daughter one day
54:16 but we need to have these conversations
54:19 today probably more than ever before and
54:21 if parents were open about it we're
54:23 talking about it then we're setting them
54:25 up for Success it doesn't mean they're
54:26 going to be bulletproof and people can't
54:28 try to find ways to exploit them or take
54:31 advantage of them but at least when that
54:32 opportunity comes they're going to know
54:35 daddy and mommy had the conversation
54:36 with them on how to make a decision for
54:38 themselves what what do you think
54:40 changed what do you think change where
54:41 we got to the point where we are now
54:43 where it's just so everything's so like
54:47 loose cuz you you you know you're a
54:49 little bit older obviously you have
54:50 children yeah what changed is it just
54:53 like some like what cuz cuz in my
54:54 opinion not my opinion but my question
54:56 to you is really like what what what
54:58 would be the purpose of this like I'll
55:02 tell you I'll tell you solution of okay
55:04 so I'll give you my there's three
55:06 communities that have ruined America
55:08 three communities that have ruined
55:09 America it's the tolerant
55:11 Christians it's the do your thing
55:14 Libertarians and it's the rich
55:16 Republicans that don't want anybody to
55:19 know that they're Republicans because
55:20 they're afraid they're going to lose
55:22 their Democratic friends they won't be
55:24 invited to those parties so let me
55:25 unpack this for you most Republicans are
55:28 cowards internally they're frightened
55:31 they're so afraid they're so scared they
55:34 and when I say republican forget about
55:35 Republican let's say conservative is the
55:37 word most conservative what's
55:38 conservative it's my money I worked hard
55:40 for you know my kids conservative I
55:43 believe in family I believe in man and a
55:46 woman married have kids and they rais
55:47 conservative beliefs right okay so why
55:50 Christian tolerant Christians because
55:53 there's so much like it's okay hey it's
55:56 okay where the hell are your standards
55:58 say it's not okay what do you mean it's
56:00 okay no it's not okay stand up and say
56:03 no it's not okay the pope it's okay come
56:05 have a lunch in with us yeah invite that
56:07 trans group yeah let's do this what the
56:09 hell do you mean it's okay where's your
56:11 backbone what's the manual you follow
56:13 did you recreate one do you have a new
56:15 one you know why Muslims are growing at
56:18 the pace that they're growing say what
56:20 you want about Muslims they average 2.9
56:22 kids per woman Christians average 2.1
56:26 the way it's going right now within 30
56:27 years Muslims are going to be running
56:29 America whether you like it or not the
56:30 house the Senate Governors are going to
56:32 be Muslims it's what's going to happen
56:33 they're having more kids because of the
56:34 birth rate it's just not you're not
56:35 going to be able to compete with them
56:37 it's purely mathematical okay Christians
56:40 non-muslims are not having enough kids
56:43 us at this pace if we go with the math
56:47 it's going to be a Sharia law in US it
56:50 may take 30 50 years but it's eventually
56:52 going to happen because Christians only
56:54 only have one kid or two kids Muslims
56:57 they want to keep having kids and God
57:00 forbid you say something about Prophet
57:02 Muhammad God forbid you say something
57:04 about their God God forbid you
57:06 disrespect them do you know what happens
57:08 if you do that kabib is an a press
57:11 conference with Connor yeah the guy asks
57:14 a question and he says hey uh uh kabib
57:19 uh you know uh uh Salam alaykum hey and
57:22 also Conor want to congratulate you on
57:24 your proper 12 drink kib responds hey
57:27 hey you can't say those two things at
57:29 the same time you can't say Salam Alum
57:32 and and then he says yeah shut the
57:35 what are you going to do do something
57:36 about it right he did yeah and he
57:39 wouldn't let go and then he lost his
57:41 mind you think khib gives a about
57:43 money had him at my event a few months
57:44 ago we we're doing an interview khib is
57:47 such a believer of his country and his
57:50 religion that they're not tolerant so
57:53 the tolerant Christian in America ruined
57:56 it like yeah let's take out let's take
57:58 out
57:58 prayer out of school and replace it with
58:01 what whatever you take you have to
58:03 replace it with something for example
58:04 let's just say you're a smoker and you
58:06 smoke two three packs a day I'm going to
58:08 stop smoking the way you quit is you got
58:10 to replace it with something right what
58:12 are you going to replace it with Vape
58:13 it's the same well I'm going to
58:15 quit smoking this but I'm going to
58:16 replace I'm going to quit doing this but
58:17 I'm going to okay what is that going to
58:18 be there's got to be a replacement we
58:20 replace prayer with what indoctrination
58:23 so number one problem was number one
58:26 Community was the tolerant Christians I
58:27 don't want to go too much into it but
58:29 that's the first one the second one
58:30 thing is Libertarians and I identify as
58:32 a Libertarian because I'm kind of like
58:34 the guys like look let me just do my
58:36 thing and just kind of leave me alone
58:37 that's what I want to do yeah because
58:39 let's talk about this and then I want to
58:40 talk about more about tolerance we'll
58:41 talk about it after no problem yeah so
58:44 so the the libertarian side is kind of
58:46 like you know who the the the most guys
58:49 that just work and do their thing and
58:51 they're kind of independent they're
58:52 Libertarians they have the wiring of to
58:54 I don't care if I want to put drugs in
58:56 my body it's my if I want to smoke with
58:58 it's my body if I want to do this it's
59:00 my body all right cool to to each his
59:02 own right okay that's great but the do
59:07 your thing libertarian Community gave so
59:09 much leeway to The Establishment that
59:12 finally they're like oh now we're going
59:13 to do our thing with your kids because
59:15 they're with us now in school eight
59:17 hours a day they spend more time with us
59:18 than they they do with you mommy and
59:19 daddy oh we screwed up what's the
59:22 purpose though like what what's the
59:24 point it's control and to get him into a
59:26 way of thinking that's different than
59:28 yours and mine look if you want data in
59:31 America Public Schools do you know what
59:33 percentage of English teachers donate to
59:35 the Democratic party
59:37 98% do you know what percentage of
59:40 science teachers donate to democratic
59:42 party 97% do you know what percentage of
59:46 Math teachers in public school this is
59:48 public information Math teachers is not
59:51 98 is not 97 it's 87 why because at
59:55 least math you and I get to sit there
59:56 and say yeah that that logic doesn't
59:58 make sense the logic doesn't make sense
60:00 what are you talking about this just
60:01 doesn't make sense so there is a and by
60:04 the way in Twitter when one of the first
60:05 things that Elon Musk when they went and
60:06 found out about all their employees 98%
60:09 of Twitter employees were donating to to
60:11 the Democratic party so that was one of
60:13 the first things that Elon kind of
60:14 leaked to the public he's like wait a
60:16 minute what the hell is going on here
60:17 with the Twitter files when they
60:19 released it to the public so the first
60:20 one is a tolerant Christian second one
60:22 is a li do your thing Libertarians and
60:24 the last one is is the the rich
60:27 conservatives that are afraid of being
60:30 targeted God forbid they target them so
60:33 hey make sure we don't tell anybody
60:35 because if they know we will not be
60:37 invited to that party you know what's
60:38 funny about this one yeah I have a
60:40 really famous friend like a super famous
60:42 friend who's uh in the music industry
60:45 and uh I I'll never say the name but he
60:47 uh I remember he was talking about not
60:50 posting like or having to post uh
60:53 congratulations for Biden for winning
60:55 the
60:56 election um when he didn't feel that way
61:00 but he knew that if he didn't post it
61:01 he'd be somewhat alienated from this the
61:04 I mean essentially the music industry
61:05 that's right and you know I guess a
61:07 portion of his audience and he would be
61:10 but that's crazy it is cuz like
61:13 I guess the thing that I I I could I
61:15 could see why but I also go like what
61:18 what's happening like why why are we
61:20 losing we've lost our backbone that's
61:22 what I'm trying to say we've lost our
61:24 backone
61:25 so we have gone away from putting a
61:29 leader first a leader with backbone as
61:32 first okay everything in life is but is
61:34 it because everyone's afraid of losing
61:35 money no no we've made money God instead
61:39 of leadership and values and principles
61:41 like don't get me wrong you got to have
61:44 money to have a bigger mic for sure yeah
61:47 but at what cost at what cost so you
61:50 know how much money can I give you for
61:53 you to become gay tomorrow can I give
61:56 you a billion dollars it wouldn't change
61:57 my sexuality for money but but do you
62:00 understand what if I told you starting
62:01 tomorrow I want you to do a surgery I
62:04 want you to become a girl I want you to
62:06 get a boo I'm being honest with you but
62:08 I want you to think about this would you
62:09 do it for a billion dollars no would you
62:11 do it for10 billion no I love be me what
62:14 if I made you the richest man in the
62:15 world no that's the point we need more
62:18 guys like you but but watch how stupid
62:20 of a question this is what I'm asking
62:22 like kind of a question does somebody
62:24 ask me what are you talking about that's
62:26 the point we got to get back to that
62:28 there's certain limits in life but we're
62:30 not even talking about a billion dollars
62:31 here for most people it's like I know
62:33 that but but but but trust me like
62:36 sometimes it's become Fame and money has
62:40 become more valuable than actually being
62:42 a valued leader with character that's
62:45 tough that's stubborn that's willing to
62:47 stand up that's able to reason and able
62:50 to you know give his message give his
62:53 argument get people to say here's how I
62:54 think about this here's what I think we
62:56 ought to do here's why we ought to rise
62:57 up and stand up for this we have we are
63:00 out of whack in our priorities we we
63:02 look at heroes in a complete different
63:03 way because of social media error it's a
63:05 very confusing way of what we look at
63:07 you know it's it's not it's not it's no
63:10 longer about how many followers can I
63:12 how many likes did I get how many this
63:13 and by the way this goes across the
63:14 board to everybody versus n I'm good man
63:17 we're not taking money for that no we're
63:19 not going to be doing that part you know
63:21 like the other day had a conversation
63:22 with a couple of our sponsors they're
63:24 like well you know we'll give you a
63:26 million dollars nope we're not doing it
63:28 we'll give you million and a half
63:30 dollars whatever the number they were
63:31 offering us am I guy the marketing guys
63:33 doing the math he like man 7% path we
63:34 got to do this I'm like I'm not doing
63:36 this what do you mean you're not doing
63:37 this I'm telling you I'm not doing this
63:39 I'm not going to do this for any amount
63:41 they give us that's not my brand that's
63:44 not what I believe in what sort of
63:45 products are you talking about it it
63:47 it's a random product that I mean for me
63:50 if you told me right now for me to do
63:51 alcohol say you know uh uh I don't drink
63:55 beer okay I used to drink uh uh a good
63:58 what do you call it what was Blue Moon I
63:59 love Blue Moon I don't drink beer um I
64:03 will have an oldfashioned okay and if
64:05 you ever have an old fashioned with me
64:07 and they'll bring it I I'm going to have
64:08 one4 of it and that's it okay I have a
64:11 glass of wine if it's a nice super
64:12 tuskin wine in my house I got a few
64:14 hundred, worth worth of alcoh when he
64:16 comes to South Florida we'll have you on
64:17 and I'll we'll have lunch at the house
64:19 together you'll see tell me what I know
64:21 about the alcohol nothing and by the way
64:23 I try to finish all the qua tequila when
64:25 I was in the Army couldn't do it I drank
64:27 tequila every day in the and I'm telling
64:29 you that's that was me every single day
64:30 my fridge had the cheap $8 bottles of
64:33 tequila that everybody would come and
64:34 get I was broke every month because that
64:35 was my priority that's funny but but the
64:37 point is like
64:39 we we need to talk more like Elon Dana
64:44 gets up there and says go screw go f
64:47 yourself go this like yeah backbone
64:50 stand up and say no to some of the money
64:53 so I I agree now here's the question for
64:55 for most people though right they don't
64:56 have the hundreds of millions to be able
64:58 to stand in that position not saying
65:00 that you can't stand in that position
65:01 without that money it is it is from a a
65:04 more not that they just were given it or
65:06 they just found themselves there like
65:07 obviously they did a ton to get there
65:09 but people now who let's say are just
65:11 working to figure it out do you see why
65:14 it's harder for them to stand and say
65:15 this because they kind of maybe they got
65:17 a job at in Disneyland you know what I'm
65:19 saying or even during the where it was
65:21 like you can't go to school yeah no I
65:23 just yeah go the answer is leave just
65:26 leave no dude that's why I said at the
65:28 beginning when you said like 18 to 25
65:30 what do I do choose look so you know how
65:34 every year we do business planning okay
65:36 and when we're doing business planning
65:37 by the way I'm only saying this because
65:38 I know people will be like what about
65:39 this to get it bro I because I
65:41 understand I get what you're saying but
65:42 what what I'm saying is like you know in
65:44 life when we're doing business planning
65:46 and December is typically when we start
65:47 planning for next year like okay I'm
65:49 going to do a life plan or a business
65:50 plan okay so what do you actually go
65:52 through I put something on Twitter today
65:53 about the
65:54 10 things right here's what I said
65:57 number one manage which friends
65:59 co-workers and relatives influences you
66:01 both negatively and positively so for
66:04 example when you go through this make a
66:06 list positive influence negative
66:09 influence and if I spend this many hours
66:12 a week with these guys and this many
66:14 hours a week with these guys dude I'm
66:16 cutting this fat and I'm done and the
66:17 way you train your friends is in the
66:19 following way if you typically respond
66:21 back to them within 2 minutes cuz you
66:23 know friends you text them within 2
66:24 minutes respond back to them within 6
66:27 hours then the people you respond back
66:29 to in 6 hours move them into the 12h
66:31 hour category the people you respond
66:34 back to in 12 hours move them into the
66:35 24-hour category talking about removing
66:37 removing the negative people out of your
66:39 life is one of the first things you got
66:41 to do so now watch the second thing I
66:43 have here on the I won't go through the
66:44 whole 10 thing but I'll tell you the
66:45 second thing which is very very
66:47 important is choose which circles you'd
66:51 like to be in make a list and say man
66:54 which like I remember back in the days
66:55 when I started creating content I'm like
66:57 dude who do I want to be like okay these
66:59 are the guys that are here I don't
67:00 relate to this I don't like his style
67:03 [Music]
67:07 there's boom that's my guy I relate to
67:09 him that's my kind of guy guess what
67:12 some circle is going to take six months
67:13 to get into some 12 months some may take
67:15 a decade to get into right yeah but
67:18 today the circle is also the company you
67:20 work for go work for a company that you
67:22 believe in their values and principles
67:24 go work for an organization that you're
67:26 willing to run through the wall for can
67:27 you imagine you work for a company that
67:29 you don't believe in what they believe
67:31 in now you may say but I grew up loving
67:33 Disney it's not the same Disney but I
67:36 grew up
67:37 loving you know what these guys stood
67:40 for it's not the same company it's a
67:44 very different company today the founder
67:47 is dead it's not the same founder so you
67:50 got to go figure out a way to work with
67:52 a community that you relate to because
67:54 if you can't here's what it sounds like
67:56 for
67:56 example okay I go home and they're like
67:59 so what do you do for I said dude I work
68:01 for freaking Bradley Martin what is it
68:02 like freaking awesome guy you know this
68:03 guy let me show you here's what you know
68:05 how I was looking let me tell you what
68:06 happened to him when he was six years
68:07 old here's what he went through and I
68:08 feel it because I know it's a pain and I
68:10 feel it in his eyes I love this guy I
68:12 freaking would do anything for this guy
68:14 are you serious now you go sell me your
68:17 job yeah I mean it's
68:19 just no bro sell where you're working at
68:22 sell your crew sell your gang sell your
68:25 heritage sell like one of the things
68:27 that when you think about people that
68:30 say I'm Puerto Rican and let me tell you
68:32 what I'm Puerto Rican I'm this and I'm
68:35 that and I'm this good you are this
68:37 whole concept about well it's not good
68:39 that you know you're proud American and
68:40 this no be a proud American be a proud
68:44 Armenian be a proud Assyrian be a proud
68:47 Irishmen I respect the fact that you are
68:51 proud to be whoever you are I respect
68:53 that Muslims are proud Muslims I wish
68:56 many Christians were just as proud as
68:59 being their religion as Muslims are I
69:01 respect the fact that you're proud I
69:03 respect the fact that you represent you
69:05 know how a player plays for a team and
69:07 they love that team and you know how
69:08 players like yeah i' like to be Trail
69:10 like Zion Williamson you think he loves
69:12 playing for freaking Pelicans I own his
69:13 best card and I watch this guy play I'm
69:16 like what an annoying guy to have on a
69:18 team I would never want to draft a guy
69:19 like Zion Williamson as excit he's a guy
69:22 that I actually believe could score
69:23 points in a game he does not want to be
69:25 on the Pelicans he's being talked about
69:27 his agent behind closed doors cuz he's
69:28 trying to go to the Knicks he's going to
69:30 end up going to the Knicks but you know
69:31 what he's not happy being at the
69:32 Pelicans okay fine then go for play for
69:34 the kns but at least come through for
69:35 the kns but you see certain players that
69:38 play for a team and you see them you're
69:40 like dude this guy's a freaking true
69:42 49er that guy's a true Laker like you
69:46 know there's pride in that yeah so again
69:49 going back to the answer to the question
69:50 if you're working out a place and it's
69:52 not something you value match their
69:54 values and principles go be some we can
69:56 be proud of well this I I guess the the
69:58 dissolution of it comes back down to
70:00 this tolerance thing though because like
70:01 you know you talk about the groups like
70:02 you talk you speak about Muslims being
70:04 like this is exactly how it's going to
70:06 be there's less there Le there's less
70:08 wavering of Tolerance of certain ideals
70:10 right whereas the other groups you're
70:12 speaking about are there's they're more
70:14 the tolerance is like it's more wavy and
70:16 there's more like accepting of this and
70:18 that so cuz like there there has to be
70:20 some level of Tolerance and then there
70:22 has to be some level of like line so
70:25 it's hard to go because everyone's so
70:27 uniquely different right like everyone
70:28 gets to Unique points in their life
70:30 where it's like okay now I understand
70:31 this because this happened to me and I
70:33 learned from it no bro like my opinion
70:37 again listen the thing about life is
70:39 it's going to take us until we die to
70:40 see what we were right I may be a bad
70:42 parent we're going to find out about 30
70:44 years I say the way you judge if you
70:45 were a great parent or not is when you
70:47 have grandkids if your grandkids do well
70:48 you were a great parent so I'm probably
70:50 never going to find that if I'm a great
70:52 parent cuz by the time my oldest kids
70:54 have kids and they're 30 years old to be
70:55 somebody I'm not going to be around so
70:57 it's going to take a while to know who's
70:58 right who's wrong everything that I'm
71:00 talking about here comes with a risk of
71:02 being wrong right to
71:03 me
71:06 um is there areas to be tolerant with
71:09 your
71:10 kids like no you have to do the sport
71:13 maybe he doesn't like it let him try two
71:15 other sports fine yeah yeah okay cool
71:18 but is there to be tolerant with being
71:21 disrespectful to the mom no zero is
71:25 there tolerance in you know one time one
71:27 of my kids talked to my
71:31 nanny in a disrespect I said what what
71:35 are you doing and I see my nanny's
71:38 crying and she loves me she's been with
71:40 us for 14 years she I I have my nanny
71:42 living with us right now and her mom is
71:44 sick I moved her mom in here from Mexico
71:46 she lives with us right now we're on the
71:47 second floor we I brought a chiropractor
71:49 yesterday did adjustments on both of
71:50 them she's 85 years old they're sitting
71:51 there doing adjustments is a ridiculous
71:54 chiropractor in Florida but
71:56 so he said something to my nanny I said
72:00 melva's crying or so I'm sorry what did
72:02 what' she say m no no daddy no it's okay
72:04 I said no what did he say I said let's
72:07 go to Club room right now he goes to the
72:08 club room with me I said who do you
72:10 think you're talking to like that I said
72:12 do you know how many diapers she Shang
72:14 with you know how many times you peed on
72:15 her you know how many times you pooped
72:16 on her you know how many times she sped
72:18 you what makes you think you can talk to
72:20 this woman like this I say you know in
72:22 your life of people that have taken care
72:25 of you she's in the top four people in
72:27 your life bro you best bring respect to
72:30 her you do not get to talk to her like
72:32 that ever for the rest of your life
72:34 because you're can have a problem with
72:35 me I'm not going to be tolerant there
72:37 bro so when it comes down to values and
72:40 principles you cannot have tolerance
72:43 because God forbid you give them this
72:45 much they will bully the hell out of you
72:47 if you give them this much Zero
72:50 Tolerance when it comes on to values and
72:51 principles now am I uh micromanaging
72:55 this I'm not that's not my style like if
72:57 you one of my direct reports CFO coo
72:59 whatever they work for me I'm like hey
73:01 here's what I need from you this is the
73:02 expectation you got 30 days to learn the
73:04 system get to know the people this is
73:05 what I want to see you do put your 30 60
73:07 90 days together I need a weekly report
73:09 being sent to me on Friday what you did
73:10 what's the good bad ugly what are your
73:12 new hires who are you working with how
73:14 are the projects give me the project
73:15 management Monday morning we go through
73:17 8:30 to 10:15 report to eight different
73:19 companies I'm managing how are we
73:21 looking at with man what's going on with
73:22 this year what are we with that how are
73:24 we looking at with this how much money
73:25 are we spending on this how's vt.com
73:27 doing are the revenues up what are we
73:28 doing with the ads what's the row as
73:29 grade 10 1015 to 11: I have my insurance
73:33 accountability with my four direct seu
73:35 the CSO the president gives me a report
73:37 the CTO gives me a report great so long
73:39 as you're doing your stuff and you're
73:40 doing your thing I'm not a micromanaging
73:43 guy but you cross the line with values
73:45 and principles I have zero tolerance for
73:48 so it is right to unpack what to be
73:50 tolerant with what not to be yeah but
73:52 dude you can not like you right now a
73:55 minute ago I gave you all the money in
73:56 the world you had zero tolerance that's
73:59 the point that's the values and
74:00 principles you know and sometimes we're
74:02 confused I used to pray for four things
74:04 and I changed one of them for for since
74:07 1997 I've asked God for four things
74:10 courage wisdom tolerance understanding I
74:12 was an atheist for the first 25 years
74:15 from 18 to 25 I prayed just because in
74:17 the army they sent me to be with this uh
74:19 camp at this house with like 20 of us
74:22 and we could play po and jump in the
74:23 lake but every night we had to do Bible
74:25 study with this old 75y old man or what
74:27 however old he was last day he gives me
74:29 the Bible that his parents gave him
74:30 December 24th 1974 I have it till today
74:33 he says son you need this more to me I
74:34 said trust me I don't believe in God he
74:36 said just trust me you need this I said
74:37 you're wasting your time giving it to me
74:39 he says son God told me to give it to
74:41 you you know how much that messes you up
74:43 I'm like don't don't do this to me man I
74:45 don't believe in God I saw war in IR I
74:46 don't believe in no God my parents got
74:48 divorced twice from each other I don't
74:50 believe in God gives it to me I walk
74:51 freaking ay I je down I'm freaking I
74:54 gota be thinking about all day long so I
74:56 start praying I said God I don't believe
74:58 you
74:59 exist but if you
75:01 do I'm going talk to you like a friend
75:03 here's what I'm going through today this
75:05 is what's happening here and then I
75:06 started praying for courage wisdom
75:09 tolerance understanding courage because
75:11 I'm going to be put into situations
75:12 where I'm going to be scared and don't
75:14 know how to handle it God give me
75:15 courage wisdom I will be leading people
75:18 that are older than me I need wisdom
75:20 give me wisdom tolerance cuz some people
75:23 going to be tough to work with
75:25 understanding to know that everyone's
75:26 dealing with something I need
75:29 understanding I need wisdom I need
75:31 courage I am no longer praying for
75:32 tolerance I don't want tolerance today I
75:35 don't want it anymore I stopped praying
75:36 for it six months ago six months ago
75:38 ially six months ago hold on let me let
75:41 me run the bathroom real quick I want to
75:42 keep talking about this go for all right
75:44 guys quick Interruption for the podcast
75:45 green Chef the number one meal kit right
75:47 now honestly in the games check this out
75:49 it's really simple every single time I
75:51 was ever like okay I'm going to go like
75:52 go to the to the grocery store and I'm
75:54 going to pick these meals out like
75:55 honestly like cooking is just really not
75:57 my thing I I can't enjoy to cook I don't
75:59 really enjoy it too much but green Chef
76:01 takes out all the guess work so when
76:02 you're picking your food right they've
76:04 already taken out all the guess work so
76:05 when you're ordering it from them
76:07 instead of like me going and picking my
76:08 food from the store and be like I'm
76:09 going to cook this this and this you
76:11 know maybe it's not the way I really
76:12 want it to be they do all of that guess
76:15 work for you so number one you don't
76:16 have to go to the store to get it super
76:17 convenient number two it's already all
76:20 done for you right so like you don't
76:22 have to pick
76:23 like okay I got to get this seasoning
76:25 that seasoning and add this and add that
76:26 it's like all done for you and they just
76:27 kind of give you all the ingredients
76:29 individually packaged so you're just
76:30 like it's all there good to go it's
76:32 fresh everything is quality everything
76:34 is like fresh everything is done for you
76:37 so you don't got to worry about like is
76:38 it going to taste good enough because
76:39 they're going to walk you through the
76:40 instructions how to do it really simple
76:41 so give them a shot green Chef also it's
76:44 December really important um they have a
76:46 special going on right now which is dope
76:48 but at the same time too getting started
76:49 early on your New Year's resolution so
76:51 if you're like oh I'm gonna start in
76:52 January I promise you yes the training
76:55 is so essential dieting is so essential
76:57 but like really knowing what you're
76:59 doing eating the right amount of food
77:00 all this stuff is just like probably the
77:02 harder part in my opinion because
77:03 honestly the training is the funner part
77:05 for most people it's more fun like
77:07 obviously it's hard it's challenging but
77:08 for me and I know for a lot of people
77:10 that I've spoken to the hardest part in
77:12 all cases is always the nutrition is
77:13 always like the backend like am I
77:14 drinking enough water am I eating enough
77:16 food am I eating the right food green
77:17 Chef is going to help you basically take
77:19 all that guess work out so that they
77:21 just have it all done for you it's all
77:22 that your door it's all in your fridge
77:24 it's all ready to go when you need it so
77:26 go to greenchef.com
77:28 60r talk put in codes 60 raw talk when
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77:38 let's get back into this podcast so okay
77:41 this is I love this by the way this is
77:43 great thank you so much man don't choke
77:46 on that water it's funny you my mom I
77:48 swear I swear dud growing up my mom
77:50 would choke on water and I'd be like
77:52 what the what are you doing and I
77:53 started getting older I was like what
77:55 happen to choking on water dude
77:58 just goes down the wrong pip but so
78:00 let's talk about the tolerance thing um
78:02 why did you stop and I want to talk
78:03 about the God thing and the atheism
78:04 thing why did you stop praying for
78:06 tolerance six months ago specific why
78:08 did I stop praying for to tolerance okay
78:11 because I saw what was going on and the
78:14 more like sometimes when you pray for
78:16 something you know I believe God puts
78:18 you into a situation for you to be
78:20 tolerant I don't want you to put me in a
78:22 situation anymore to have to be tolerant
78:23 I don't want to be tolerant I don't want
78:25 to be tolerant when it comes down to
78:26 certain things
78:28 where Society is trying to make me think
78:30 it's normal it's not it's just not
78:32 normal to me it's not normal behavior
78:34 it's not uh natural behavior you know
78:37 some people have lived a different life
78:40 and it's a tough life they've lived and
78:42 they're choosing to do certain things
78:44 because they're lost today you want me
78:46 to be tolerant because a famous
78:49 basketball player like Dwayne Wade's
78:51 younger son wants to transition and his
78:54 wife the mom is saying why don't we just
78:56 wait until the kid is 18 years old no so
78:58 he moves to California the wife was
79:00 saying that yeah the wife's like no
79:01 let's wait till 18 he's like no I'm
79:02 moving to California so they come here
79:04 and the kid Transitions and and it's
79:06 like what are you doing so now no here's
79:08 what we have to so because I can't live
79:10 in Florida I can't believe what Florida
79:11 stands for and doesn't let kids have
79:13 access to this kind of stuff yeah I'm
79:14 good you know I I'm not entertaining
79:17 that and there's no fear of well you
79:19 know why would you say something like
79:20 that from Dwayne Wade would't you like
79:21 to have him on the podcast I'm not going
79:23 to compromise my values for that right I
79:24 would have to have a conversation with a
79:26 guy like that he would never do it
79:27 because there's no way he's going to
79:28 have questions like that being answered
79:30 because the career path he's going he
79:33 wants to be a show host he wants to be
79:35 you know doing that if you want to do
79:37 that those guys are expecting you to
79:40 believe in a certain thing to get those
79:41 cool points no I choose not to be
79:44 tolerant and I'm banking onone a camp
79:48 initially saying you've lost your mind
79:49 you're crazy you're unfair you're this
79:52 and long-term saying holy respect
79:54 for having a backbone and you were okay
79:56 losing a few people initially and
79:57 longterm you gained the world I'll do
79:59 that I'll be the thing for me when I
80:02 kept my gym open during the pandemic
80:04 it's like everyone was like what the are
80:05 you doing and then looking back
80:06 everyone's like well you did the right
80:08 thing of course such a weird I remember
80:10 that such a weird thing like it's just I
80:14 I don't know is it just like you just
80:15 innately feel like oh this is right you
80:18 just like certain things you just know
80:21 you just look at the situation for what
80:22 it is you know like one of the best
80:24 exercises you could do is everything to
80:28 me like if you think about like how do
80:29 you judge a leader right let's see how
80:31 do you judge a leader okay well you know
80:33 he sets the example that's one what's
80:36 two you get people to do things they
80:38 typically wouldn't do on their own okay
80:41 like inspiration kind of Okay cool so
80:44 now how do you measure somebody's
80:46 leadership like how do we give somebody
80:48 a score who have they built who have
80:51 they duplicated who came from the the
80:53 reason why Jack Welch was known as a
80:57 Godfather of building leaders because
80:59 anybody that ever recruited an executive
81:02 that worked under Jack Welch for 6 10
81:04 years and you brought him to a different
81:05 company those guys were Killers because
81:08 if he can handle working under Jack
81:09 Welch for 10 years and he fires the
81:12 bottom 30% every year guess what Jack
81:14 Welch great leader right you go to you
81:17 know Andy Grove who took Intel I think
81:19 they grew 100% every year for a freaking
81:21 decade everybody in Silicon Valley that
81:23 was their God everybody jobs everybody
81:26 looked up to this guy and there was this
81:27 other guy named Bill Campbell the
81:28 trillion Doll Coach very good book to
81:30 read trillion dollar coach but we judge
81:33 people based on leaders they develop
81:36 okay eventually it's like oh wow look at
81:37 that Coach Bill Walsh he produced this
81:39 guy he produced that guy he produced
81:40 this guy respect oh look at that Coach
81:42 he produced this guy produced okay
81:44 respect look at John Wooden respect why
81:46 what is what is building what are you
81:48 building what what is a Jack Welch
81:50 building like what are we measuring it
81:52 on it's based on habits values
81:56 principles that's what that is it's
81:59 habits values principles so here's an
82:01 exercise it's December they're going to
82:03 see this thing in December right
82:05 so 2024 is around the corner do you know
82:09 what values and principles I can't buy
82:12 you on like what are you not willing to
82:16 compromise you're getting married let's
82:17 just say like my my my wife and I were
82:19 getting married on our second date I
82:22 bought her a book called 101 questions
82:24 to ask before you get engaged yeah so
82:27 here write this book and I said you know
82:30 I'm looking for a wife not for a
82:31 girlfriend so one of the things on the
82:33 list that I made is my three
82:34 non-negotiables so guess what it doesn't
82:37 matter who the CR is I'm not negotiating
82:39 these three things we have to have
82:40 non-negotiables you may have different
82:42 non-negotiables than mine but it's a
82:44 non-negotiable right so you kind of
82:46 write that down and said this is what I
82:47 want to do others must say you're crazy
82:49 Bradley who would you're so judgmental
82:51 for having that as a non negotiable are
82:53 you marrying the girl are you are you
82:55 doing I'm Marrying the this is my values
82:56 and principes so the exercise of taking
83:00 an hour or two and writing out your own
83:03 values and the reason why we don't do
83:05 this kind of stuff because life is so
83:07 chaotic and fast that we don't take a
83:10 lot of timeouts by the way if you think
83:12 about timeouts we used to take a lot of
83:15 timeouts pre-social media we used to
83:18 take a lot of timeouts when do we take
83:20 timeouts we don't take timeouts anymore
83:22 now it's
83:23 [Music]
83:25 just 85 years old you know what's also
83:27 really interesting you kind of mentioned
83:29 it like when you said the person being
83:31 like yo you're you're this you're that
83:32 and it's like yo you're not the one
83:33 marrying this one it's me right your
83:35 your kind of like perspective on how
83:37 you're going to move forward in the
83:38 marriage or if it makes sense for you or
83:39 not right you know what's also really
83:41 interesting about today's world society
83:45 internet is like I think a part of the
83:48 reason why people fail to really stand
83:50 on their values is because of of the
83:52 peanut gallery because so many people
83:54 meaning meaning like nowadays you say
83:57 like you're doing something let's say
83:59 for example I'm like I post a picture
84:01 let's say I post a picture of me and my
84:02 girl or whatever right let's or me and
84:04 my my wife to be and let's say my wife
84:08 does this for a living or she does that
84:09 for a living it's and let's say they
84:12 someone doesn't like it or someone
84:13 doesn't like the perspective of it or
84:14 the the view of it and you get all these
84:16 reasons why like oh this she's this or
84:18 she's that or she's weird or she's this
84:20 or everything is a a Jud judement zone
84:23 now so I think that's also a part of the
84:24 reason why people you know even if we
84:26 talk about like we were talking about
84:28 like Dwayne Wade and is it's like
84:30 obviously he's choosing this and he's
84:31 he's he's helping this but he's trying
84:34 to get the appeal of like this side or
84:36 whatever it is and you you still have
84:40 this like world where it's like even my
84:43 friend I said you know he can't post
84:44 that he wanted this guy to win he's got
84:46 to post that so I'm saying like we're in
84:48 this spot in the world where like people
84:50 are so especially like people with the
84:52 big microphones are so also judged and
84:57 like ripped apart or or or you know
85:00 pointed at for like certain things or
85:02 flaws that I think sometimes people are
85:03 afraid that they could stand on their
85:05 morals not that they can't not that they
85:06 shouldn't but I think that's something
85:08 that's like besides just like just
85:11 genuinely like you're talking about
85:12 being able to work in a certain industry
85:14 because you have to kind of like play a
85:15 certain role to be able to be that you
85:17 know TV you know guy whatever the but I
85:20 think just even beyond that like people
85:22 are so afraid I think of like judgment
85:25 and I think judgment has become so much
85:27 more readily available just because of
85:28 the internet and people I think people
85:30 are just like they're allowing what
85:32 other because innately humans are so
85:35 about Community right so if if we're
85:37 talking about like that psychological
85:40 effect of I I want people to accept me I
85:42 want people to to believe in me and this
85:44 goes for everything and all all sort of
85:47 Rights is like I think people are afraid
85:49 of standing in places that
85:53 maybe not everyone is supporting of and
85:55 like people still have sort of this idea
85:57 of like trying to please everyone and I
85:59 think that's how we've got to this point
86:00 now where that now people are kind of
86:02 being like all right enough is enough
86:05 this is how I feel and it's interesting
86:07 because you know we talk about the Elon
86:09 muskin standing up and saying yo
86:10 this and these advertisers whatever and
86:12 then you see the data and you see all
86:14 these people being like Oh I'm choosing
86:17 this same thing and I want to choose
86:18 even the people who because the data is
86:20 being pushed by the people who aren't
86:22 the people with the big plat with the
86:23 big platform and microphones it's just
86:24 the people choosing cancel subscription
86:26 not go here not see the movie whatever
86:27 it is right I just find the whole thing
86:30 so interesting how like I notice it once
86:34 Elon says it right like you said and
86:35 then you know someone El will tweet
86:37 about it I tweet about it a bunch of
86:39 other people that I I look at I like I
86:41 kind of like can be like kind I relate
86:43 to are also tweeting about it and then
86:45 like more and more people start to be
86:47 like huh it's like this swing of what's
86:50 acceptable versus what's not acceptable
86:52 changing but I think why it was so hard
86:54 for so long is cu like the the Judgment
86:56 of like the readily quick oh you you're
86:59 loser you're this you're a scumbag or
87:00 whatever and I think people are starting
87:02 to get less intimidated of that I think
87:05 but but like I think that's why a lot of
87:07 people I don't know they don't stand so
87:10 firmly on their value because they're
87:12 afraid of being like Oh I don't I don't
87:14 want to tiptoe around this or maybe I
87:15 have to tiptoe around this cuz I don't
87:16 want that person to be offended like
87:18 we've lost like like I said we've we've
87:20 lost the I don't know just
87:23 def like this is what I believe this is
87:25 what I feel and we're trying to appease
87:28 everyone you know the book power versus
87:30 Force talks about uh what produces force
87:34 and what produces power right and it
87:37 explains a lowest level of you know
87:40 Consciousness for individuals is like
87:42 apathy guilt grief always feeling guilty
87:46 about what you're doing and it goes
87:49 to you know anger desire all these
87:53 things that you go through at the lower
87:55 level and in the first level of
87:57 Consciousness where you're neutral
87:58 you're coming up it's courage you have
88:00 the courage to be wrong great that's
88:02 actually a good thing I'm okay being
88:03 wrong I was wrong okay the courage to be
88:05 wrong then it goes you have the
88:07 willingness to have the conversation the
88:10 willingness I'm willing to see if we can
88:13 make this work I'm willing to have the
88:15 conversation I'm willing to sit down I'm
88:17 willing so it goes courage willing I
88:21 think it's accept
88:22 I'm accepting the fact that we're
88:24 different but we're different I'm
88:25 accepting the fact that you're this I'm
88:27 accepting okay so it's courage you know
88:30 uh willingness acceptance then I think
88:33 it's reason and then it goes to you know
88:35 all these other levels love joy and then
88:38 Enlightenment and only two three people
88:40 says that have reached a level of
88:41 Enlightenment I think there's nothing
88:43 wrong with me sitting there saying look
88:46 I I disagree with you Dwayne Wade right
88:49 I I disagree with you it's just not my
88:51 cup of tea okay and you want to do that
88:53 no problem salute good for you I don't
88:56 think it's right because
88:59 statistically are we okay with 12- year
89:01 olds voting oh hell no they're 12 years
89:03 old but we're allowing them to vote on
89:06 who they can be with their body if the
89:09 12-year-old can't vote for president but
89:12 they can vote to change their body what
89:15 are we talking about can a 12-year-old
89:17 buy cigarettes no then why can't he do
89:20 that can a TW why don't we let 12y olds
89:23 do certain things can a 12-year-old old
89:25 get married to a 40-year-old man why not
89:28 why can't we so these are the things
89:30 where you actually go and say no man
89:33 that's common sense so it's not I'm
89:35 accepting the fact that you live by this
89:37 then there's a part of it with the risk
89:39 to say like you know how you have a list
89:41 of guys that you want to have on your
89:43 podcast and so what happens when you
89:45 have a list of guys you want to have on
89:46 your
89:46 podcast you'll go through your
89:50 um list of names and you like I can't be
89:53 critical about those guys why aren't you
89:55 being critical so I want him on the
89:57 podcast cool if you read the book with
89:59 Elam mus the last chapter of it uh Elam
90:02 starts calling out Tim Cook and then
90:05 Larry Ellison his mentor when he's in
90:06 Hawaii on one of his Islands says Hey
90:08 listen choose your enemies wisely man
90:10 Tim Cook's not an enemy to you stop
90:11 saying Tim Cook's going to take you off
90:12 the app that's not a bad guy that's a
90:14 good guy go get to know him and then you
90:17 know Elon Musk receives the feedback and
90:19 goes and meets with Tim Cook like oh
90:20 I actually like Tim Cook
90:22 you know most people don't know Tim
90:23 Cook's a gay Republican he's a open gay
90:28 CEO of the largest company in the world
90:31 who went to the White House and meet
90:33 with Trump and when they asked him they
90:35 said how come you came to the White
90:37 House and you never came to the White
90:38 House when Obama was here it's because
90:40 Obama never invited me I would have gone
90:42 whoever was the president here's a gay
90:45 CEO up flipping Apple having a
90:48 conversation and now so elon's like yeah
90:51 you know what Tim Cook's a cool guy so
90:53 sometimes it's just having a
90:54 conversation and sitting on seeing who
90:56 it is but at the same time you know the
91:00 the fear of you know not being liked or
91:04 not that guy will never do anything with
91:06 me and that's my guy or that's this and
91:08 that's
91:10 that you're being held hostage in a
91:12 certain way yeah the way you know the
91:15 way I look at it is this here's how I
91:16 look at it you know how some let's just
91:18 say you have somebody that you really
91:19 want to be friends with okay like that
91:21 I'd love to be boys with that guy and
91:23 then you go and you hang out with him
91:25 and you realize you like him you really
91:30 like him he doesn't like you okay so
91:34 what do you do so you like him but he
91:36 doesn't like you like he doesn't he's
91:37 not feeling you what are you going to do
91:38 you going to change for him to like you
91:40 no you just you're like okay by the way
91:42 this has happened to me man this
91:43 happened to me last year yeah this
91:44 happened to me a year before happens to
91:46 me every year and I'm like okay cool
91:49 well before it's kind of like oh man but
91:52 what do I need to do to win them over no
91:54 I'm not anymore because I'm cool I
91:57 understand who I am I understand what
91:59 I'm about I understand what I want to
92:01 build and I'm not in the begging
92:03 business I'm not in the business of
92:05 begging for relationships and
92:06 friendships and if you don't value who I
92:08 am and what I want to do no problem if
92:10 you cut me off and you want to go
92:12 elsewhere and you don't value me and you
92:13 take advantage of me it's the fastest
92:15 way the way for me to interpret it and
92:17 say no problem you don't value this
92:18 relationship I'm totally okay with that
92:20 I don't take your personal so
92:22 there's this fear that we go
92:24 through of being afraid of sometimes
92:28 losing our you know those types of
92:31 people and and that controls us but at
92:33 the end of the day you know what will
92:36 happen here's what's happening right now
92:39 how did you and I get linked up okay I
92:42 consume your content like I don't know
92:44 why I just like this guy there's
92:45 something about this guy's like you know
92:48 Nate I I think I can kick your ass it
92:50 looks at you bone I love that one hey I
92:53 watch you okay cool like I like this guy
92:55 I like how he is okay oh you watch my
92:58 interesting some of the stuff he says
92:59 and what happens I'm at your place now
93:02 how did this happen dude we're we're
93:04 finding each other and then it's like
93:07 okay next time you're out you come you
93:10 meet my family maybe you bring your girl
93:12 my wife meets your girl then you meet my
93:15 kids then maybe one day you have kids
93:16 and then we're doing and it's like
93:18 there's a relationship there there's
93:20 trust and it's like hey man can I talk
93:21 to about some going what do you think
93:22 about this hey what are you going to do
93:24 for Christmas next you know we're
93:26 Christmas we're an aspen 8 years from
93:27 now having dinners like we're at the
93:28 same house how the hell did that's the
93:30 thing about the fact that when when
93:33 you're willing to go hey are you good at
93:35 skiing terrible oh I'm so good at I'm
93:37 I'm so good at really no do sorry I
93:40 interrupted no no no no but listen I'm
93:42 entertaining to watch skiing but that's
93:44 a very different thing no but this is
93:46 the point so when you go like this these
93:50 are my values and principles
93:52 okay and then they're like yeah whatever
93:55 probably it's not real and it's like
93:57 these are my values and principles you
93:59 give another version of a story this is
94:01 me open hand open hand open hand 6 12
94:04 months later they're like that's
94:07 Bradley's values and principles you know
94:09 what happens then a group says what an
94:13 okay and they used to like you
94:16 and a group says what a freaking badass
94:19 the people that say what a freaking
94:20 badass are are not going to go tell 82
94:23 people about you and they used to only
94:24 tell two people about you that's the
94:27 magic elon's got 160 million followers
94:30 on Twitter we started telling other
94:32 people this guy's a freaking
94:35 badass we used to only tell three people
94:37 about Elon then it went to 20 people
94:40 about Elon now it's like to everybody
94:43 what happened because he went like
94:45 this yeah and we said did dude I
94:49 I got your back you're my kind of a guy
94:51 right
94:52 so that mindset Bradley is freaking
94:55 liberating because you're going to find
94:58 your gang your army of people that are
95:00 like-minded like you that are going to
95:02 make you feel safe and say I'm not the
95:04 only crazy one here there's other people
95:06 like me yeah so so if you're someone
95:09 there searching for that how do you find
95:10 it just like what you finding other
95:11 people and what you how we found it I
95:13 guess you talk about it yeah that's all
95:15 you do you talk about it and the more
95:17 you talk about it people going to share
95:18 did you see what he said on this one
95:19 podcast like you know like how we do it
95:22 like you're hey bro watch this clip hey
95:24 bro watch this clip but you and I don't
95:26 know who's doing that do you know what
95:28 I'm saying like what's happening outside
95:30 you and I don't know who s did you watch
95:31 this conversation with pbd and Bradley
95:33 watch it's interesting what they talked
95:34 about right look at this clip here look
95:36 at this clip here look at this clip here
95:38 and then they're like man I'm starting
95:40 to like Bradley more like I thought
95:42 Bradley I used to like you know I'm like
95:44 starting to like Pat more because very
95:47 interesting and that's what Happ but if
95:48 you don't like you know how some people
95:50 like I'll do podcast with somebody and
95:53 here's the way they answer so what what
95:56 are your thoughts about what's going on
95:58 here with this well you know I don't
96:00 know
96:01 and8 minutes later you're like the hell
96:04 did he just say 8 minutes later no
96:05 answer no answer right so then two hours
96:08 later I leave the podcast afterwards I'm
96:10 like so how was that podcast guys I
96:12 don't have a clue who this guy is he
96:14 just talked but I don't know what he
96:15 stands for so get and then you look at
96:18 views wow the audience this guy every
96:21 time he talks but he doesn't give any
96:23 answer on what he stands for now I bring
96:25 another guy boom boom
96:27 boom screw him okay views 1.2 million oh
96:32 now you like him because you or you hate
96:34 him right but at least you know what he
96:35 stands for so there is an element of the
96:38 more we're opening and by the way this
96:41 doesn't mean we don't work on how we
96:43 deliver our position we don't work on
96:46 how we deliver our message we have to
96:48 work on being persuasive right we can't
96:50 just be like this is it you don't like
96:52 it screw you yeah yeah it's also not you
96:55 know there's an element of how to
96:56 persuade and how to be gentle about it
96:59 you know and how to present your message
97:01 we got to be a Smooth Operator as well
97:04 on how we're presenting who we are
97:06 because a part of the we we put a
97:08 scorecard the other day we're doing a
97:09 talent uh uh dinner we had one last
97:12 night but we had one last months was
97:13 very good last nights was what I expect
97:16 all our talent to do going into 2024 but
97:18 last months I created a score card and
97:22 we put a bunch of 30 40 people on you
97:25 know podcast to score them and everybody
97:28 was on that list Rogan's on that list
97:29 all these guys were on the list and a
97:31 part of it was why some of these guys
97:33 are winning so one was content how why
97:37 how deep can they go in content this guy
97:40 can only go deep on one topic everything
97:43 else he's narrow he can only go three
97:45 layers that guy is white two topics he
97:49 can talk money and he can talk whatever
97:52 and then he can go pretty deep that guy
97:55 is seven topics but it's all three
97:56 layers deep it's no substance the reason
98:00 why Joe Joe can go boom boom UFC boom
98:03 comedy
98:05 boom boom drug boom Health boom exercise
98:09 boom John F Kennedy assassination boom
98:12 because he so then all boom Skyrocket 94
98:17 countries he's number one podcast on
98:19 Spotify so then you go look at other
98:21 guys and you'll notice a few other
98:22 things then we looked at uh uh multi
98:25 like there's guys that are great
98:28 interviewers there's guys that are great
98:31 um giving opinions and feedback okay and
98:34 then there's guys that are great
98:35 entertainers they're funny you like the
98:37 personality right so a guy that's a
98:40 great interviewer there's plenty of guys
98:42 that are great interviewers on podcast
98:43 and YouTube but nobody cares what they
98:47 think because they have a format they
98:49 follow this 15 questions they go going
98:51 on chat gbt what are the top 20
98:52 questions to ask I know this sounds
98:54 crazy but that's what they're doing
98:56 though they're going on like yesterday
98:58 we did a podcast and it's like the guy
99:00 comes in and he's looking at his
99:01 computer and he asks me the question
99:03 okay you know what's funny I have I
99:04 literally prepare nothing by the way
99:07 this guy's got 2 million prepar nothing
99:09 the guy yesterday interview has 2
99:10 million subscribers got 7.2 million
99:11 followers on Tik Tok that's so it's not
99:13 like it doesn't work yeah but there's a
99:16 format that's like that well that
99:17 specifically works for Tik Tok because
99:19 you're only seeing clips
99:21 right like you might watch that full
99:23 interview and be like the vibe's kind of
99:24 weird but if if it's just CLI cuz like
99:28 that's another thing that's going on
99:29 today's social media which wasn't even
99:31 true three well yeah three years ago
99:33 kind of started five years ago wasn't
99:35 even a thing the last three years this
99:37 clip culture of like some people don't
99:38 even watch the whole podcast anymore
99:41 they don't even listen to the whole they
99:42 just see a clip so that person's banking
99:43 off of just the formula like I can ask
99:46 this question get your answer vir clip
99:49 but it's but you're right exactly right
99:50 because CU you're explaining they're
99:52 listening to it because of your answer
99:55 not because of the interview that's
99:56 right so so the in that's the that's a
99:59 system right that's that's the question
100:01 the it's a good question he asked two is
100:04 the answer I want to know what Joe
100:05 thinks I want to know what this guy
100:07 thinks I want to know what that guy
100:09 thinks what does he think what does she
100:10 think interesting okay so now you're
100:13 going there for the opinion and then the
100:14 other one is you're just going there CU
100:16 you just like the guy personality so the
100:18 personality could be funny personality
100:21 could be you know just you know certain
100:24 like hardcore aggressive you like the
100:27 personality CU it's just straight up you
100:28 trust the guy you so those components
100:31 when you look at all these things in
100:32 today's uh outlet and you're like okay
100:35 there's a reason why some of these guys
100:37 are doing good and some of these guys
100:38 are not doing good so the whole concept
100:40 is to kind of weigh yourself you know if
100:42 you want to kind of figure out a way to
100:43 compete at a higher level and see who
100:45 can go deeper levels and layers and then
100:48 the the values and principles side with
100:50 Joe or with other guys that are doing
100:52 what they're doing you'll say man I just
100:54 relate to this guy I agree with him what
100:56 he just I agree with her I agree with we
100:58 just said yeah that's me right there so
101:00 then values and principles of the
101:02 individual attracts you to them they may
101:04 be boring like they may talk like so
101:08 here's what I'm not willing to
101:10 compromise when it comes down to my kids
101:13 God forbid if you try to get my kids to
101:16 do XYZ you will see the worst side of me
101:19 and here's why
101:21 so obviously he doesn't have the
101:22 personality right but his values are so
101:25 deep you don't give a sh if he doesn't
101:27 have a personality there's different
101:29 ways we're finding each other the
101:31 entertainment stuff it's shortterm
101:34 because it's just like this guy's fun
101:36 but the values and principal stuff I
101:38 want to spend time with this guy I want
101:39 to run with this guy I want to have a
101:41 friendship with this guy it's different
101:43 and and by the way this changes as you
101:44 ages well like my 20s I just dude are
101:46 you good at going partying let's just
101:47 freaking roll let's go what are we doing
101:49 right then in your 30s I changes was
101:51 like you know been in your 40s like dude
101:55 I I I just I don't have the time I'm
101:57 good huh yeah yeah my 30s I'm already
101:59 good yeah I'm good but because you did a
102:01 lot of it early on so it's not like you
102:02 missed out on anything yeah I'm good I'm
102:05 so good did you have do you have any
102:06 crazy stories about like your your come
102:08 up as far as like parties and
102:10 stuff these are more viral questions
102:12 that I'm going to ask you now I have any
102:14 like like what was the craziest what was
102:16 one of your craziest experience that
102:17 you've had in in in a in like a a
102:21 gathering setting dude I mean I used to
102:24 I used to drink a lot I was a I was a
102:26 heavy duty we would leave Kentucky Fort
102:29 Campbell Kentucky and we'd go to this
102:31 club it was a gay club called
102:32 connections okay the best club in
102:34 Nashville it was underground 2,000
102:36 people would show up and if you go
102:37 Google it it shut down in 2003 2004 and
102:42 we knew we had 45 minutes to get
102:44 plastered by the time we got to the club
102:47 so we would each finish a BAL of tequila
102:49 on the way leaving Fort Campbell k
102:50 Kentucky okay and either my red
102:53 Mitsubishi Clips turbo and then or my
102:56 friend's ranger ford ranger where we
102:59 would put people in the back cuz we go
103:00 with seven guys and you going over the
103:02 bumps they're like freaking flying off
103:03 and they're trying to hang on for their
103:04 lives and we'd go 45 minutes it's
103:07 raining go fast I don't want the rain to
103:09 hit me and then we get to connections
103:11 and we are done we are done and then
103:15 we'd gone we don't want to buy no $15
103:17 drinks at this place and we all had
103:19 nicknames in the army cuz you know when
103:21 you're in the Army you got uniform and
103:23 you know it's a whole different ball
103:24 game the girls love obviously men in
103:27 uniform especially in these places you
103:28 live and then we'd go to this club
103:31 connections it was Studio
103:35 54 anything and everything went in front
103:39 of everybody so I want you to think
103:41 about like a club where Studio 54 New
103:43 York Studio 54 was in New York this is
103:45 the Studio 54 of got it Nashville
103:47 Tennessee yeah got it but the guy guy
103:50 had one in Nashville Tennessee and the
103:52 guy had one in um Louisville Tennessee
103:55 and we prefer the one in Nashville
103:57 Tennessee and it was unfair because you
103:59 would go there and girls that wanted to
104:01 be left alone would go there with their
104:03 girlfriends and they knew nobody else
104:05 would flirt and if you're the only one
104:06 that's straight you have a unfair
104:08 Advantage it was an incredible strategy
104:12 and it was fantastic do you amount of
104:15 wild stories we have what we did there
104:17 is the guys that went with me know
104:19 exactly what the story are we had a lot
104:21 of them eventually it's going to come
104:22 out and you know I I've I've already
104:24 told them you know some of the stuff is
104:26 going to come out I might have to
104:27 explain myself but we were we were
104:29 hardcore partyers at that era and then
104:32 when I came out here it was six days a
104:33 week I would take Mondays off I was
104:36 Tuesday through Sunday partying and it
104:39 was strategic the way it was you would
104:40 have to put like a Saddle Ranch on a
104:42 Thursday or maybe replace that with a
104:44 Dublin or you know Miyagi you would go
104:46 to and then you had to pick which Garden
104:48 of Eden was typically good on Saturday
104:50 but if the crowd on centry Club was good
104:52 on Saturday maybe you would do that on
104:53 Friday sometimes you just wanted to go
104:55 to Palace cuz you wanted to different
104:56 types of girls Sunday there was a pool
104:59 hall that was SL a bar in a lounge and
105:01 so it was six days a week six days a
105:03 week six days a week and every other
105:05 week we would just go to Vegas we drive
105:06 up come back on a Friday night and we'd
105:09 go to Dre and you know all the stuff
105:11 that they had going on it was great
105:12 parties but for about a s you're like
105:15 Panama City we used to go to Panama City
105:17 uh Club Lila you ever heard of Club Lila
105:18 or no no Pama sounds amazing though if
105:21 people have ever partied at club lavila
105:24 and spers they would know Club lavil had
105:26 seven clubs within one club and it's
105:29 what MTV used to do there Fourth of July
105:32 Labor Day Memorial Day tens of thousands
105:35 of people would come it was insane so
105:38 Hardbody contest and you know we'd go
105:41 with a group of 20 army guys from the
105:43 unit and it was a mess and we used to go
105:46 with our guys Felix and a bunch of other
105:47 guys and Bradford and it was a it was a
105:50 we Panama City was magical when we'd go
105:53 there in the army they give you
105:54 something called the Danza Danza is like
105:56 a four five day weekend and when danas
105:59 came you're leaving Thursday night and
106:01 you're going straight to Panama City it
106:03 was a 9-h hour drive we'd go from
106:05 Tennessee and we'd go down there okay we
106:08 stay at Panama City one hotel room with
106:10 like 10 guys cuz you're so broke like 69
106:12 bucks 89 bucks we're all chipping like
106:14 $10 fighting over a couple dollars here
106:17 and there but that was the that was the
106:19 the 45 year old guy telling you stories
106:22 of partying at 18 which is what S 2 oh
106:26 27 years ago it's kind of weird huh
106:28 that is crazy you're also really good at
106:30 like family man answers that was good
106:33 that you didn't tell any crazy stories
106:35 no no but you know the the my boys when
106:37 they get to a certain age I'm going to
106:38 tell them the answers because you know
106:40 father my relationship when they get to
106:42 a certain age it's going to be a
106:43 different kind of a relationship super
106:44 open book of course of course do you do
106:47 you ever talk about um anything like
106:51 that did you ever do any drugs you ever
106:52 like I tried everything once I did half
106:54 a pill X this I hated it wasn't for me I
106:59 I did it once and I I liked it but I was
107:01 like a thing that the next day I was
107:02 like yeah I can't do that often so to me
107:05 was like a nogo uh I smoked wheat the
107:08 first time with this one girl and I was
107:11 22 years old she was my former boss at B
107:15 and I'm like this is actually really
107:17 good to get 22 for my personality
107:20 because my so hard trust me I have
107:23 family members that would love for me to
107:25 smoke weed every day because I'm like
107:27 non last time I Smoke I Drank coffee was
107:29 25 years old I can't drink coffee like I
107:33 can't do Red Bull and I saw this I was
107:34 about to drink it and it's gym weed
107:36 energy I'm like I can't do it I'm I'm
107:38 I'm terrible I'm naturally you know on
107:41 Fires I don't need any coffee but uh you
107:44 don't drink caffeine zero coffee wow
107:46 zero I it's not you take any stimulants
107:49 no zero w and by the way I'm I'm not on
107:51 trt my skin doesn't respond well to trt
107:54 so I tried trt for six weeks I broke out
107:56 I can't do trt yeah I can't do uh uh uh
108:00 I did the whole uh what do you call it
108:02 the peptides and all that stuff my body
108:03 didn't respond to the peptides it was
108:05 fine but the trt I it would respond to
108:07 when I was 21 years old I did a six week
108:09 cycle of primo and the body did very
108:13 well with Primo Primo ballum back in the
108:15 days when I was 21 and then yeah and
108:17 then I used to uh uh uh you know work
108:20 for a guy for a couple weeks we spent
108:22 time together and I did two lines of
108:24 coke once yeah and then that's when I
108:26 realized that's the one that I can never
108:28 touch bro that I never touch I did once
108:31 and was like that was one of the
108:33 scariest like feelings cuz I already so
108:35 like you said I mean I drink caffeine
108:37 but stimulant in general if I do too
108:39 much it's like I'm having a really bad
108:40 like time really anxious and by the way
108:42 when I went to Mr Olympia when I was 21
108:44 years old and I hung out with these guys
108:46 and they were open enough with me to say
108:48 I said listen I want to compete like
108:50 first of all you're too tall for this
108:51 game 63 64 300 plus pounds you got and I
108:55 don't want to be off season cuz there's
108:56 too much pressure on the heart and you
108:58 know you have to use what they're
109:00 they're kind of telling me here's what
109:01 you got
109:02 like no man my by the way my kids and I
109:05 my um we talked about steroids with my
109:07 uh son the other day and Dylan says so
109:10 Dad what do you think about steroids I
109:11 said how old is he 10 years old I said
109:13 first all what the hell are you
109:14 talking about so you you know I didn't
109:17 react that way but I'm like so tell me
109:19 why steroids likew I was watching a
109:21 documentary with Arnold and I'm watching
109:23 this this this is that so like okay so I
109:26 feed him all these documentaries so he's
109:27 kind of like makes sense so he sees a
109:29 steroids conversation I said so what do
109:31 you think about it he says do people do
109:35 it say yeah a lot of people do it what
109:37 do you think about it Dad I said okay
109:40 let me really think about this answer
109:41 for you this is interesting I said the
109:43 only
109:44 time you and I can have a conversation
109:47 to entertain it if you're Act actually
109:50 doing it to want to be Mr
109:52 Olympia or you're professionally
109:56 competing for something that is legal to
110:00 do so in that space aside from that and
110:04 if your body needs to recover you have
110:06 an injury and the doctor recommends it
110:07 great of course the other thing is when
110:09 in your 50s 60s I'm not going to have
110:11 that conversation with him now he'll
110:12 know that later on if he wants to do
110:14 something I'm sure doctor's going to
110:15 change it up with the way to do that the
110:17 controls are going to be better and
110:18 nowadays I got so many different ways to
110:19 measure things with health I said that's
110:21 that's the way aside from that you don't
110:22 have a need for it he says okay cool
110:24 boom conversation done I said do you
110:26 want to be Mr Olympia champion no I said
110:29 then forget about it he says you know
110:30 what you're right great yeah just kind
110:32 of like it's interesting now it's like a
110:34 lot of people do it because just they I
110:36 think because the the popularity of the
110:38 fitness industry on social media because
110:41 it's it's one of the bigger kind of like
110:43 uh more likes you you you know it's also
110:46 a good you
110:49 know tension it looks good you know but
110:53 there's some some guys like I had a
110:55 friend of mine that was on everything s
110:58 and 250 he's doing Deca he's doing this
111:01 he's doing that but he wasn't training
111:04 you know he would go once or twice said
111:06 what are you doing to your body well you
111:08 know and he look like the water bloated
111:11 type big you know the one where you know
111:12 it's not like a guy that takes this
111:14 thing
111:15 seriously and those guys are clowns when
111:19 you do it like that just to do it but
111:21 then there's the guys that are the
111:22 scientists who are training who are
111:24 going and getting their blood work every
111:26 month and who are doing it
111:28 professionally and they're figuring out
111:30 a way uh like for example for me okay
111:33 this is my opinion people don't like my
111:35 opinion on this and I always get sh with
111:37 this I think Barry Bonds belongs in uh
111:40 in the Hall of Fame I think Mark Maguire
111:42 belongs in the Hall of Fame no no of
111:43 course they do yeah it belongs on a Hall
111:44 of Fame I think those two guys like what
111:47 Mark Maguire and Sammy Sosa did to
111:49 freaking save baseball in 1998 are you
111:51 kidding me I watched the highlights last
111:53 week with my kids and I'm looking at
111:55 them I'm like Daddy I want to see the 60
111:57 at home run when Maguire hit it boom I
111:59 want to see the 61st when he tired Maris
112:01 boom I want to watch a 62nd when he
112:03 picks up his son boom I want to watch a
112:05 70 and then we went and watch Barry
112:07 Bonza 71st when he broke the record then
112:09 73rd when he hits in the water and the
112:11 guys cha now the the people are running
112:13 after it you mean to tell me those those
112:15 guys don't belong in it really like you
112:17 think steroid is going to make those
112:19 guys see the ball faster you think it's
112:21 you think when Mark Maguire in his
112:23 rookie year when he was a toothpick he
112:25 had 49 home runs he doesn't know how to
112:28 hit the ball you think when Barry Bond
112:30 hit those 40 home runs for the first
112:31 half of his career and was a 4040 guy
112:34 and he did what you don't think he
112:36 belongs in a Hall of Fame so to me
112:38 there's certain aspects of my
112:40 libertarian side that's kind of like
112:42 like LeBron James A lot of people think
112:44 he's on GH right there's a story came
112:46 out about LeBron James wife did you see
112:48 about the story about LeBron Jam none of
112:50 this no all right another quick
112:51 Interruption for the podcast better help
112:53 I've talked about this many times it
112:54 never is not important to talk about
112:57 talk therapy specifically that you can
112:59 do from the comfort of your home okay so
113:01 that takes out you know any sort of uh
113:03 you know excuses you might have to going
113:05 to a place maybe it's too far away
113:07 oftentimes maybe it's too too expensive
113:09 but you have all the reasons why you
113:11 guys can do it now you guys can check it
113:12 out right now you go to betterhelp.com
113:14 and honestly I'm just telling you
113:16 straight up like manto man person to
113:18 person I don't know who you are on the
113:19 other side of the camera but if you have
113:21 ever considered it I think it's a good
113:23 idea to actually go along and go through
113:25 with it and better H is probably one of
113:26 the easier ways to do it to try it to
113:28 see if it's effective for you uh you
113:30 don't really lose much you know it's
113:32 it's not crazy expensive it's not like
113:33 going to like a traditional therapist
113:35 might cost you a lot more so give it a
113:37 shot it could give you great great
113:39 benefit um you never know so I just say
113:41 like don't be afraid of going and
113:43 sharing your thoughts and sharing your
113:44 mind with an unbiased person from an
113:46 unbiased perspective to give you sort of
113:48 insight maybe some guiding and so you
113:50 can figure out some new sh so you can go
113:51 in the direction in your life you really
113:53 want to go and kind of stop going down
113:54 the direction that you don't want to go
113:55 so go to better help better
113:59 hp.com talk at 10% off your first month
114:02 right now again that's better
114:05 hp.com rot talk let's get back into this
114:07 podcast this story about LeBron James's
114:09 wife that she buys this
114:12 stuff when is to a month ago I was just
114:15 talking about so funny about more a
114:17 little more than a month ago I was
114:18 having a conversation with Wade my buddy
114:20 who's a a sports commentator yeah and we
114:22 were talking about steroids and Sports
114:23 in general and all this then he would
114:24 know the story he well I guess that it
114:27 must have came after I think I had that
114:28 conversation about LeBron James being on
114:30 steroids literally before this story
114:32 came out cuz I haven't seen the story
114:34 but I was literally saying how why would
114:36 he not be on steroids yes and we and I
114:39 was talking about steroids uses in
114:40 sports just in in in general and and the
114:43 the conclusion that I kind of came down
114:44 to in that when was this let's
114:48 see I mean it's like but it makes sense
114:51 like why why would he not be I mean his
114:54 age all these things it's like it's not
114:56 like Sarah is going to make him be more
114:58 finesse on the court you know like they
115:00 just going to allow him to perform at a
115:01 higher level long I don't have any
115:03 problem with that yeah no I get it I get
115:04 it so I think that the only time I I
115:06 realized after I have my conversation
115:07 with Wade was like I think in Combat
115:09 Sports it could be a little bit tougher
115:12 because in Combat Sports obviously
115:13 there's recovery and all that stuff is
115:14 necessary but it's just like hitting
115:17 someone with more strength and more
115:18 speed like could be if we're talking
115:20 about not everyone with the same sort of
115:22 capabilities a lot of them are using not
115:24 all of them no I believe lot them and by
115:26 the way you see the criticism when they
115:27 give each other right well this this
115:28 that and you know and back in the days
115:31 you ever seen the interview with Hank
115:32 Aaron uh I want to see was with Brian I
115:35 don't know who was with it's Hank Aaron
115:36 and Willie Mays and they said what did
115:38 you use back in the days when he used to
115:40 play and Hank aon's answer who owned the
115:42 record for most home runs and Major
115:43 League Baseball he says if I could use
115:45 steroids I would have used it we used
115:47 everything they gave us it's What Hank
115:49 Karen said
115:50 yeah so now he played in the 60s and the
115:52 70s so it's a different era we're
115:53 talking about that he played this thing
115:55 keeps vibrating he he played in the 60s
115:58 and the 70s which is a different era but
116:00 even Han kier's like I would use
116:02 anything if they would have given it to
116:03 me right so in that level you're just
116:06 looking for a Competitive Edge if you're
116:09 professional if you're professional
116:12 that's my opinion you know on how you
116:14 ought to look at that stuff but so you
116:16 think LeBron's taken I think over I'll
116:19 say 90% yeah I'll say 90% yeah I saying
116:23 the same yeah 90 and by the way in
116:24 the Army I had this guy named Jackson at
116:27 the unit the guy every time like one
116:29 night I'm doing guard Duty and he says
116:31 hey but David I'm G smoke some tonight
116:34 with the boys and the barracks I'm like
116:35 Jackson I'm on guard Duty bro don't do
116:38 this to me you know who's on guard Duty
116:40 the other Sergeant who's going to come
116:41 to your room because everybody thinks
116:43 you smoke dog you got to get me tonight
116:46 so Jackson don't do this to me bro he
116:48 says tell him I'm not smoking okay here
116:52 we go it's midnight B David I'm coming
116:55 over to check on the barracks holy
116:58 so I said let's start off with hhc
117:01 first let's go to Charlie Company let's
117:03 go to Bravo Company I'm trying to make
117:05 sure he changes his mind to come to see
117:07 Jackson's barracks and then he wants to
117:10 go to Jackson's Barracks so I have to
117:12 get distract this guy run to the side
117:14 and go to Jackson and say turn on 80
117:17 incense and open the windows cuz it
117:21 freaking smells everywhere it's like oh
117:23 start turning all this stuff down
117:25 how much in trouble do you get I get in
117:27 trouble cuz I'm a guard if I back him up
117:29 right how much trouble would they get oh
117:30 he he got eventually a couple months
117:32 later he got caught and he he went from
117:33 E4 to E1 and then he got out of the army
117:36 so he lost he lost all his rank oh yeah
117:38 he lost all his rank so anyways we go
117:39 into the room and he knocks on he says
117:41 you smell that I said smell what you
117:43 don't smell that I said go Sergeant I
117:46 don't know what you're talking about he
117:48 said no you know you smell that b David
117:50 I know you smell that you know Jackson
117:51 smokes I said I've never seen him smoke
117:54 we so we go in
117:57 and Jackson open the door open What's Up
118:02 s oh my
118:04 God you high
118:07 nah you're not smoking weed no what's
118:11 that smell oh it's incense sge he comes
118:14 and he's looking around they've hit
118:16 everything and for five minutes the guy
118:19 is asking questions they're all so
118:21 paranoid you see all the munchies the
118:23 chips everything sitting around like
118:26 sorry Jackson's a change man you know
118:28 he's this he's
118:29 that we leave and then they they kick uh
118:33 you know Jackson out of the army and
118:35 then the rest is history right what were
118:37 we talking about for me to prompt
118:38 telling this story there was a point I
118:39 was going to make to you about um um
118:43 what were we talking about prior to this
118:45 we were talking about LeBron James
118:47 taking G yeah taking steroids and then I
118:51 let to the Jackson story I was going to
118:53 make a point with this one here
118:54 something with to be yeah no I you know
118:58 again for me with a guy I'll think about
119:00 it but a guy like LeBron at that level
119:02 to be competing 39,000 points he just
119:05 crossed he's about to cross 40,000
119:06 points he's going to play with his kids
119:08 they're shown Vince card on his 21st
119:10 season was averaging 17 minutes this
119:11 guy's averaging 33 minutes insane it's
119:14 insane so guess what you're probably
119:16 doing something to take care of your
119:18 body that can manage this level of
119:21 activity but you know if the NBA decides
119:25 to expose him and he gets
119:27 caught can you imagine like he becomes
119:29 the Barry Bonds of a basketball I think
119:32 he's worth way too much money to
119:34 Nike for them to let that happen I think
119:37 he's also guy that
119:39 um plays by the rules where Barry Bonds
119:43 didn't Barry was an Barry Bonds
119:46 was an uh a lot of the guys that
119:48 didn't play by the rules they destroyed
119:50 their careers Pete Rose didn't play by
119:53 the rules they destroyed his career okay
119:56 he belongs in a Hall of Fame uh Mark
119:59 Maguire belongs in a Hall of Fame yeah I
120:01 I I just think this whole conversation
120:03 about like steroids and sports like
120:05 obviously to going back to what you were
120:06 talking to with your son I think if
120:09 there's a clear directive in like what
120:11 you're doing it what you're doing how
120:12 you're doing it like are you being safe
120:14 then it's like okay do you have like a
120:16 specific goal in mind or is it just
120:17 you're just doing it because you want to
120:19 look better then it's like you're kind
120:21 of you're kind of unless you have
120:22 like a very clear directive I think yeah
120:25 you know some of the people right now
120:26 are like well my testosterone level is
120:28 low and that's why I'm juicing but
120:30 there's so many reasons why it could be
120:31 low yeah there's so many reasons why it
120:33 could be low right so you go to do the
120:34 do the testing what's your score I'm at
120:36 600 the doc said if they put me on trt
120:39 I'll be at 1,200 600 is good what what
120:41 what are you talking about you're 42
120:42 years old you're well I want to get my
120:44 levels at 1,200 I had a friend of mine
120:46 who um I may see him tonight who did
120:50 steroid straight non-stop for 10 years
120:52 straight non-stop no off no Cycles 90day
120:55 taking 12 weeks off straight 12 12 uh 10
120:59 years and he was chisel this guy was
121:02 always a very good fighter 10 years
121:04 later
121:06 um he decides to get off and we're at a
121:09 game I said how you doing he says not
121:13 good bro I said ' what's up he says can
121:15 I talk to you like a bro said yeah
121:17 what's
121:18 up
121:19 can't get it up so what do you mean said
121:22 I've been off juice for about six weeks
121:24 I said what mean can't get it up even if
121:26 I use you know Viagra if I take some I
121:29 can't get it up what are you talking
121:31 about yes he went through hardcore
121:34 depression for six months for him to go
121:37 through that entire cycle and did he do
121:40 things to get back to normal he did he
121:42 did yeah he did 100% and not using HCG
121:46 or you know all this other stuff just he
121:48 just went no Nova deex you know worried
121:50 about his you know all this things he
121:52 got back to normal 6 months later wait
121:54 he didn't use those things while he was
121:55 juicing he was he got off he just
121:58 stopped everything he just stopped
121:59 everything well that's the you got to
122:01 kind of I get that he didn't he just
122:03 went cold turkey okay and he says I'm
122:06 done down 100% done down and he felt it
122:10 for a good six months it was very nasty
122:13 like very tough on him on his marriage
122:16 but then with proper working with the
122:19 doctor everything he didn't want to get
122:20 back on it ever again his body frame got
122:23 obviously very small you could tell when
122:25 you looked at him but you know he's at a
122:27 different phase of his life he's my age
122:29 and he's like n I'm good I don't need to
122:31 do this and now he lives a very
122:33 different life that he wants to do
122:34 everything to be organic and this this
122:36 this and that marriage is great he's
122:38 happy family's great kids are doing
122:40 great but you know there is the highly
122:43 obsessive people that take things to a
122:45 whole different level that there's
122:46 repercussions to that you just have to
122:48 know that there's some consequences with
122:51 that when it comes down to yeah steroids
122:54 yeah absolutely and I just think like if
122:56 we're talking about this like it should
122:58 definitely not go without being said
123:01 that if anyone is considering or does
123:03 consider this sort of stuff like you you
123:05 need to make sure that you're getting
123:06 your blood work done before to see
123:09 what's going on before you ever kind of
123:10 even start to experience it and then
123:13 throughout so that you can make sure
123:14 that you're healthy throughout I just
123:15 think that's always important to tell
123:16 anyone who's going because like once we
123:17 talk about it people are going to think
123:19 about it and I just want to make sure if
123:20 anyone's actually considering this sort
123:22 of stuff you need to make sure you're
123:23 healthy before you ever do it and you
123:25 need to make sure you're healthy
123:27 throughout you know what feedback I
123:28 would give with that that's good
123:29 feedback I would also give this train
123:31 natural for 5 Years first of course well
123:33 that's a should be like yeah that's you
123:35 know you know that should be given but
123:37 you know why though like well because
123:39 you don't know what works for you yet
123:40 that's right you don't even know if you
123:41 drink enough water you get enough sleep
123:43 there's so many things that like you
123:44 need to do go natural for 5 years go
123:47 natural and maybe well should be minimum
123:49 you should be training for at least 5
123:50 years before you ever consider that and
123:52 the reason why for that with my POV is
123:55 point of view is do you like working out
123:59 like do you actually like it do you
124:01 enjoy it if you're willing to do five
124:04 years of training without anything it's
124:07 more of a lifestyle now what do you want
124:09 to do later on then go talk to a doc if
124:11 you do want to do it and by that time
124:13 you may change your mind you may not
124:14 even want to do it but I think a lot of
124:16 people are the mistake they're making is
124:17 they're coming out like I'm going to get
124:19 on cycle no well they're looking for the
124:21 fasting no that's not going to work yeah
124:23 that's not going to work you look and by
124:24 the way in the bodybuilding world you
124:26 can look at a person's physique and say
124:29 that's that's a that guy's he he doesn't
124:32 have a real body and then you can look
124:34 at somebody saying I don't care what
124:35 that guy's on that guy's been training
124:36 for a long time he's got a real physique
124:39 and whatever you put on top of it is
124:41 fine but you know the the physique and
124:43 the proper training that that guy has
124:45 put into for those many years like for
124:47 example Ronnie Coleman I him on the
124:49 podcast and Ronnie says man I used to
124:51 compete naturally for a decade I don't I
124:54 don't know if you remember Ronnie
124:55 Coleman's physique when he was younger
124:56 yeah I had him on too amazing amazing
124:59 physique but it's just that's the thing
125:00 about even just stero this whole
125:01 conversation in general is like people
125:03 with these like sort of incredible
125:06 genetics are like with or without are
125:08 going to you're going to be like oh and
125:11 then I think that's an interesting part
125:12 of it all too is that like there's
125:13 people who I've known in my life who
125:15 have like taken it and then they just
125:17 you know like tons of people like this
125:19 who took it and were like oh this is not
125:21 exactly at all what I thought it was
125:22 going to be I thought it was going to be
125:23 like this like you know like the saying
125:24 get rich quick like get jacked fast like
125:27 and you will see Improvement But like
125:29 everyone thinks they're going to get on
125:30 and be like I'm going to look like
125:32 it's like yo there's just some genetic
125:33 freaks that like Beyond just straight
125:36 genetics like out the out the womb also
125:38 the work ethic and everything that they
125:40 have that like you just can't recreate
125:41 you can do your best but I I think like
125:44 when we talk about this 5year thing and
125:46 the steroid and just jumping to that
125:48 like level people forget that like are
125:50 you sleeping enough are you drinking
125:52 enough water are you eating enough food
125:53 have you been training the proper way
125:55 for long enough to see what you can do
125:58 already most people are not doing that
126:00 nowadays because I'll get questions
126:01 people kids will come up to me in my gym
126:02 I have this gym over here in in Cino and
126:05 uh they'll they'll be like yo I'm
126:07 thinking about doing Trend I'm like
126:09 first of all that's stupid as which is
126:11 like the most hardcore steroid you could
126:13 ever take right and I'm like real how
126:15 long you been training for two years
126:17 like how long but how long You' been
126:18 consistent for 6 months and it's just
126:21 like it's like where and it's a weird
126:24 thing cuz it's it's another thing that
126:25 goes back to the whole internet thing
126:26 and the whole like who are you who are
126:28 you emulating right you're just finding
126:30 people who are going viral because they
126:31 they look a certain way and you could
126:32 assume oh they're doing this so then you
126:34 go oh I'm going to do that because he
126:36 has this and I want that and then they
126:38 miss all the other stuff that actually
126:40 like is probably even the foundation of
126:42 that person that they're emulating
126:44 because you only see you know the big
126:47 lift or the jacked body but you don't
126:48 don't see the whole built Foundation
126:51 that's that's been there so that's
126:53 another problem with the internet just
126:54 in general related not just to steroid
126:55 conversation but all this kind right so
126:57 you know you know
127:00 like four years ago three years ago
127:02 three years ago I met with the seov Mr
127:05 Olympia and I made an offer to buy Mr
127:07 Olympia because I wanted to buy Mr
127:08 Olympia yeah this was three months or
127:11 four months before Jake Wood buys Mr
127:14 Olympia and my idea from wanting to buy
127:17 Mr Olympia is Rock going to buy Mr
127:19 Olympia I think the rock was going to
127:21 buy Mr Olympia yeah Rock and and uh yeah
127:23 him and uh Danny Garcia were going to
127:25 buy Mr Olympia and they were all
127:26 involved and they were getting in and
127:27 all this stuff and I think Mr Olympia
127:29 made a mistake not selling it to the
127:30 rock it would have been great for the
127:32 rock to buy Mr Olympia yeah for the
127:34 brand the bodybuilders would have much
127:37 rather have the Rock by Mr Olympia
127:39 anyways so what I wanted to do with Mr
127:41 Olympia
127:42 was flip it meaning like you know C bum
127:46 right now who Christopher bumpstead
127:47 who's got this incredible freaking
127:49 physique what a physique this guy's got
127:52 right 22 million followers on Instagram
127:56 and he's just a hey man I appreciate it
127:58 you know thank you and the way he talks
128:00 you see how this guy talks yeah I know
128:02 super chill like likable guy I messaging
128:04 him the other day I'm like hey you know
128:06 um are you coming out to Miami for Art
128:08 Basel I'm putting an event together at
128:10 the Soho Beach you know house rooftop
128:13 and we're going to have a bunch of
128:14 people there and I I want to invite you
128:16 sis man I'd love to but I'm what I'm
128:18 doing with turkey and all this stuff and
128:20 I can't like and he says I'm getting my
128:23 hair done CU I want to look younger
128:24 again and today he posts a video on
128:25 Instagram that he got his hair done in
128:27 Turkey I saw it so he like you know what
128:29 he's just a that's why he's so liked I
128:31 said no wonder people love this guy
128:32 right but so he is 61
128:38 235 right and he doesn't compete in a
128:42 main mro Olympia he competes in the
128:44 other one classic classic he doesn't go
128:46 compete with the bigger Guys open
128:47 bodybuilding he goes and competes with
128:49 the classic well guess what what if Mr
128:51 Olympia changed actually the standards
128:54 and it's no longer about who's the
128:56 biggest or who's this what if we
128:58 actually used AI what if we actually
129:00 used data and Symmetry and we put it on
129:03 a system and who has the best
129:05 symmetrical Dan you know Frank Zayn type
129:07 of a Serge NE you know an Arnold type of
129:10 a physique what if we made that look the
129:14 look to win Mr Olympia instead of the
129:17 freaking Je fols or Paul delet or all
129:20 these guys that were coming out you know
129:21 two yeah I think that's what they tried
129:23 to do with classic physique but but I
129:25 think it's still leaving the other
129:26 biggest the reason why so many guys are
129:28 dying and these guys are dying at in
129:31 their in their early uh 40s late 30s
129:34 because they feel like they have to put
129:36 so many things in to be able to compete
129:38 at the highest level and they're getting
129:39 crushed if they change the
129:41 incentives my opinion if they change the
129:44 incentives um I think it would be a
129:47 different story with like even right now
129:49 Miss Universe we made an offer to buy
129:51 Miss Universe you know Miss Universe the
129:52 guy that bought Miss Universe you know
129:54 who owns Miss Universe right now no Miss
129:56 Universe is brand that's been around for
129:58 72 years and the person that bought it
130:02 is a guy who is a transgender from
130:06 Thailand who gets up and says Miss
130:08 Universe is for women owned by a trans
130:13 wom and all the stuff that compl okay
130:17 compl completely show and he is in
130:22 bankruptcy right now he bought it for 20
130:24 million can't make the payments this
130:26 stuff is written out all over the place
130:28 so I made an offer I said I'm interested
130:29 in buy Miss Universe what would I do if
130:31 I buy Miss Universe you know what the
130:32 opening would be tonight we're here to
130:36 celebrate women tonight we're C we're
130:39 here to celebrate women their leadership
130:42 their feminine side why men love women
130:46 what they bring to us both men and women
130:49 around the world are going to be able to
130:51 appreciate women who were born women and
130:55 we're going to celebrate their beauty
130:57 their Heritage their pride their
130:59 background what their country is all
131:00 about and we'll be able to do that for
131:02 the next few hours having said that
131:04 please family bring up the host and the
131:06 girl comes up and runs the show and
131:08 messaging becomes about the power of
131:11 feminine women not confusing young kids
131:14 are like one day I want to be like that
131:16 guy that owns Miss Universe so to me
131:19 everything's about changing incentives
131:21 if you change the incentives the
131:23 behavior changes if the incentive is
131:25 about who's the biggest guy well I'm
131:27 going to do everything I can to be the
131:29 biggest guy and also in the open body
131:30 building vers classic the the even this
131:33 the prize incentives like there's still
131:34 the most money being paid to open
131:36 bodybuilders is it the 450,000 or yeah
131:38 and then it's like I think Chris I think
131:39 Chris made 50,000 which obviously he
131:41 makes a lot more what what do they call
131:43 it open open bodybuilding versus classic
131:46 physique so so what Chris is doing is
131:48 open Chris is classic physique open is
131:50 like is bodybuilding as we know that you
131:52 know kind of like I would what had been
131:54 for so many years the freaks you know
131:55 the biggest guys is the is the higher is
131:58 the higher amount much much higher
132:00 amount $50,000 yeah granted right it's
132:03 $50,000 yes problem yeah $50,000 exactly
132:08 that's embarrassing yeah the guy's got a
132:10 nicer physique than well it's it's it's
132:12 they haven't caught up yet cuz if you
132:13 really look at it the fact that you said
132:15 Chris Chris bump set has 22 million
132:17 followers and
132:18 probably all those bodybuilders who
132:19 compete and open combined probably have
132:21 as many followers as Chris himself so
132:24 they haven't caught up to the times in
132:26 my opinion the the Olympia thing needs
132:28 to be updated I'm totally with you and
132:29 by the way guess what it would change
132:31 the game so what if they Chang the comp
132:32 so imagine they change the comp they
132:34 give the 450 to these guys and they give
132:36 the 50 to the other guys who do we
132:38 because here's the deal right if we just
132:40 said Chris has 22 million I have no idea
132:42 and all these other guys have X amount
132:43 right yeah who's drawing the people
132:45 there it's Chris it's that category like
132:48 I even go look at those people and like
132:50 the engagement and all this stuff it's
132:51 like it's exponential compared to not
132:53 and this is not taking anything away
132:55 from the open bodybuilders you know the
132:56 guys who who've gone to those extreme
132:57 levels I congratulate gu that one seems
133:00 like a really nice guy but it's just
133:01 like we we also have to go like who's
133:04 drawing the traffic now at this point
133:05 people are coming to see Chris bumps set
133:07 and the people that he's competing
133:08 against right waste a small waste and a
133:11 beautiful back and body it's it's it's a
133:14 big body but it's not like you know
133:17 you're too SU 5 63 right he's
133:20 61235 yeah so that that's that's uh uh
133:26 you know even by the way even the number
133:27 two guy's got a beautiful physique right
133:29 he looks amazing he looks amazing he's
133:31 some South American guy I don't know
133:32 where he's but when I look at his
133:33 physique I'm like Dino he's very close
133:36 to being able to win I thought was win I
133:38 thought so as well when I watched him
133:40 yeah he looked really good so but again
133:41 you know you see that you're like that's
133:43 a that's a beautiful physique you know
133:44 that's when Joe weer would look look at
133:46 these physiques and Sergio Olivia you
133:48 would see the small waist that was the
133:50 thing today it's a it's a different Ball
133:53 but it's changing I just think like this
133:56 everything hasn't caught up with it yet
133:57 but it's interesting because remember we
133:59 were talking earlier about people
134:00 choosing right who's voting getting it's
134:04 the same thing like I said you could
134:05 just look at the follower count the
134:06 engagement count of these people versus
134:08 like the other bodybuilders there not
134:10 the engagement not maybe because they're
134:11 not posting as much lifestyle stuff
134:13 maybe because they're not as open as
134:14 like you know the hair stuff what we're
134:15 talking about but just take all that
134:17 away from it we just if you just look at
134:19 the numbers and the data it's saying
134:20 that people are looking at that more
134:22 than they're looking at this so why
134:24 wouldn't the incentives to the people
134:26 who are showing up and drawing the
134:27 traffic go more money to the people who
134:29 are bringing the larger audience I just
134:31 don't know why it hasn't gone that way I
134:33 think because there's still they still
134:34 want to hold it to that sort of like um
134:38 level who's your favorite guy who's your
134:40 favorite physique of all time of all
134:42 time of all
134:43 time I got to go with Arnold you do yeah
134:46 Arnold Arnold Zayn Zayn too yeah and
134:50 serge had a great physique too but like
134:53 like I said those are all those are all
134:54 the older guys and then and then also
134:56 too of the newer
134:58 guys obviously I liked Ronnie because it
135:00 was so absurd but Flex wheeler so he was
135:04 like right there before which is
135:06 interesting because he never won an
135:08 Olympia because Ronnie came in but he
135:10 was right there before Ronnie like just
135:12 took over and won every single Olympia
135:14 but his physique like I think it was 86
135:17 or 93 one of those one of those maybe 93
135:20 one of the craziest physiques of all
135:21 time that picture that one picture he's
135:23 looking down that almost doesn't look
135:25 real yeah he's like that yeah it just
135:27 does not look real that that's that was
135:29 the physique that when I was like I want
135:31 to get in the bodybuilding that was the
135:32 physique I was like I love this he got a
135:34 lot of you know whose physique I like I
135:35 like Kevin lon's physique as well yeah
135:37 do you remember Kevin Leon abolutely had
135:39 a very you know uh U very interesting
135:42 physique it was different than everybody
135:44 else it was you had the nasal somebody
135:46 you had the dorin was was a machine you
135:48 had all these guys but I like Kevin's
135:50 physique and cuz we we've been talking
135:52 cuz you know I did all these
135:53 bodybuilding interviews and then when
135:55 they didn't s Mr Olympia I'm like I'm
135:56 not I'm done doing any Mr Olympia
135:58 interviews I don't have any interest
135:59 because I was doing it because I wanted
136:00 to buy the brand and I'm should buy it
136:03 for sure huh you should buy it oh I
136:04 would I would have loved to but at this
136:07 point I have zero interest today yeah I
136:10 have zero interest today today I don't
136:12 have any interest today zero so I had a
136:15 meeting U last week when it was a
136:18 meeting at a meeting last week it was me
136:20 you a few of guys in a room and they're
136:23 pitching me saying hey Pat this uh
136:25 company that's doing boxing you know I I
136:28 say we go invest into this company we
136:29 can turn this into $100 million year
136:31 company t d I
136:33 said I said guys I think I have to have
136:36 this conversation with you guys I said I
136:38 am only interested with businesses we
136:41 invest in today that start with the
136:43 letter B if it doesn't have the letter B
136:45 in it I am not interested anymore
136:47 because because it takes the same amount
136:49 of com effort to build a half a billion
136:51 doll company $250 million company as it
136:55 takes to build A5 billion a company the
136:57 only difference is the $5 billion a
136:58 company is solving a bigger problem than
137:00 the guy that's doing a quar million
137:01 dollars or half a billion so I'm not
137:03 interested anymore so I'm not what are
137:04 we going to do with the single yeah but
137:06 we could sell it for $200 million not
137:07 interested everything's got like man
137:09 where we built Man app man um s years
137:13 ago I'm talking to my lawyer and my
137:15 lawyer uh uh we have a seven minute call
137:18 he builds me for 30 minutes I get pissed
137:19 off I call him I said dude what are you
137:20 doing there's a 7 minute call what are
137:22 you doing building me for 30 minutes he
137:24 said well the minutes roll up I said not
137:25 to 30 minutes you Mayan I paid 23
137:28 minutes for no I said I want to pay you
137:30 by the minute what do you charge by the
137:31 minute he said no lawyer charges by the
137:33 minute can't you just do the math and
137:35 yeah no well lawyers don't do that so I
137:37 said you know what I'm going to do I'm
137:39 going to build a platform one day where
137:40 I get to pay people by the minute so hey
137:43 do you have a minute to connect let's
137:45 man so on man you know how people people
137:47 DM you left and right you can't get back
137:49 to everybody yeah or they want you to do
137:51 video so now on man when somebody DMS
137:54 you they have to pay you to get a
137:55 respond back and you dictate your price
137:57 you can say 100 bucks 200 bucks 50 bucks
137:59 80 bucks 500 bucks so I ask you question
138:02 you respond back you get 80% manette
138:05 keeps 20% if they want a video from you
138:07 you put a double the price and then if I
138:09 want to do FaceTime with you literally
138:11 they pay to have a FaceTime with you
138:12 they pay by the minute so if I want to
138:14 have a 30-minute conversation with you
138:15 you may say 30 minute conversation I'm
138:17 not going to do anything less than 50
138:19 bucks a minute okay great so that means
138:21 I got to pay you what 50 time 30 minutes
138:24 1,500 bucks you keep 80% there and you
138:26 have that call with them and then 15
138:28 minutes later they're like hey can we go
138:29 for 15 more minutes yeah okay boom I'm
138:32 buy 15 more minutes boom that call is
138:34 done they're having a conversation
138:35 you're off money deposit in your account
138:37 so typically companies that I now build
138:40 is based on a problem that annoyed me
138:44 that I wish that product like even this
138:45 book choose your enemies wisely yeah
138:48 for years I recommend people books hey
138:51 can I get a book on improving my
138:52 relation my girlfriend five love
138:54 languages hey can I get a book on my
138:57 marriage husband and wife we have two
138:58 kids but my wife's not respecting me
139:00 both of you guys read the book love and
139:01 respect hey man I'm thinking about
139:02 getting engaged to this girl1 questions
139:04 to us hey man I just got out of humility
139:06 I'm Rough Around the Edges in sales I'm
139:08 kind of pissing a lot of people off how
139:09 do influence and Influence People hey I
139:11 want to read a book on goal setting go
139:12 read Brian Tracy I want to become better
139:14 leader go read you know leadership on
139:16 John Maxwell or lincol on leadership I
139:17 want to be better on private Equity go
139:18 read Steven schwarzman hey I want to be
139:20 better executive go read right of a
139:22 lifetime Bob Iger hey I want to improve
139:24 Compensation Plan go read vernous book
139:26 anyways everything I want to have a book
139:28 that I can give to you that you can go
139:30 and prove you know what's the problem do
139:33 you know what book right now you
139:34 recommend if you want somebody to go
139:35 write a business plan going into a new
139:37 year it does not exist so I'm talking to
139:39 penguin Co I said guys we going to write
139:42 a business planning book that can be
139:44 applied to a military General to a CO to
139:47 a founder to an athlete to a politician
139:49 to billionaire to a millionaire to
139:51 somebody getting started and this is why
139:52 we write the book choose your enemies
139:54 wisely business planning for the
139:56 audacious VI exact format on how to
139:59 write a plan so when you ask me about
140:01 the mrst Olympia thing what am I going
140:03 to do with Mr Olympia I don't have any
140:04 interest in that today we we want to to
140:08 do what we want to do with the next
140:09 vision of what we're building if you
140:11 come to Florida I show the whole campus
140:12 that we're building to do what we want
140:14 to do we need real resources dude I made
140:16 $100 million off off to Tucker Carlson
140:19 public for him to come to Value tment
140:22 when saw that I make a $100 million
140:24 offer and you know what he does nothing
140:28 he doesn't even didn't he do a Twitter
140:29 thing he went he went to Twitter yeah
140:31 but you know what he's trying to say you
140:32 know what publically he said he said Pat
140:35 elon's retweet of my videos every week
140:38 is worth more than your $100 million by
140:40 the way he just started a media company
140:41 you know how much he raises first round
140:43 how much money you think he raised 15
140:45 million bucks that's it m he just raised
140:48 15 million 5 weeks ago
140:51 155 Tucker Carlson started a media
140:53 company raised 15 million bucks I I
140:58 offered the guy a100
141:01 million and this guy goes and raises $15
141:04 million for a media company right 100
141:07 million liquid I gave him a100 million
141:11 offer was it for four years or five
141:13 years five years with equity in the
141:16 company and pres and creativity and
141:19 decision making and then this guy goes
141:21 and Tucker Carlson raises $15 million to
141:23 start a new Media company right but to
141:26 him elon's
141:28 retweet was worth way more money than my
141:31 $100 million well you know what that
141:33 made me think I said damn I'm
141:35 broke I swear by I swear to God godam
141:39 I'm telling you dude I said damn BR I
141:42 didn't think you gonna say that that was
141:43 funny I sat there like I got to freaking
141:46 go make some money yeah what do you
141:48 think he would have took it for I don't
141:50 think he would have taken it I don't
141:51 think it was a money thing with Tucker
141:53 Tucker wanted to reach because I'm
141:56 convinced I don't know if this is going
141:57 to happen or not I think there's a
141:59 Alliance built between him musk and
142:01 Trump and I don't know what that is
142:04 these guys are there's something going
142:06 on with alliances I think the three are
142:09 very different and they're all very
142:11 powerful and they're I feel like I feel
142:13 like Kanye is somewhere they're floating
142:14 around too no Kanye is problematic for
142:17 for them so they're kind of like maybe
142:19 behind closed doors cuz Elon always
142:20 defends Kanye but maybe not face you
142:23 know some people like behind closed you
142:25 talk to them all the time but nobody
142:26 knows about it yeah yeah but I think um
142:29 I wouldn't be surprised if Tucker in his
142:30 mind is like you know what screw you
142:31 guys I'm going to go be to Churchill of
142:33 us cuz Churchill was a journalist and
142:34 then later on he ends up becoming the
142:36 prime minister of a and he saves the
142:38 Free World and going up against Hitler
142:40 and he had the brass to go up against
142:42 them or else you and I would be talking
142:43 German so I don't think it was any money
142:45 what I could have offered for tuu to
142:47 come come through to us I don't think I
142:48 have enough of a platform yet that's big
142:52 enough with enough proposition for a
142:55 talent that big to say I want to team up
142:58 with you and we're working on that
142:59 that's what we're working on right now
143:00 yeah because that he chose Twitter
143:02 obviously smart move yeah respect what
143:05 besides I guess this Olympia buying what
143:08 what do you like and the man yeah
143:10 obviously the book what else do you have
143:13 like planned big plans or what are what
143:14 else are you working on currently great
143:16 question so to us right now the main
143:18 drivers so in everything you do you have
143:21 to be thinking about what is your
143:23 advantage uh uh and why you're doing
143:25 what you're doing so I need a lot of
143:26 money to fulfill the vision that I have
143:29 the money I need I don't have right now
143:32 I have a few hundred million dollar in
143:33 cash but I don't have a lot of money
143:35 where I can go playball I have enough
143:37 money to not be a beggar today which is
143:39 great and I don't take a penny off my
143:41 business I didn't do it with the
143:43 insurance company I did that I Grew From
143:44 66 agents to 45,000 that I sold a year
143:47 and a half ago
143:50 and so now the next phases are consult
143:54 Consulting from B Consulting is growing
143:56 exponentially okay and what bavid
143:59 Consulting is we consult for different
144:02 stages of a business so if you're
144:03 whether you're starting your new
144:04 business and you want to know how to get
144:05 your first customer or whether you're
144:07 trying to figure out how to put a
144:08 partnership together with a guy 50-50
144:10 because you know sometimes you start a
144:11 podcast with somebody you start a
144:13 business with somebody you start a
144:14 company with somebody and if the terms
144:16 are not written up front you're it's a
144:18 recipe for disaster year from now 5
144:19 years from now so bettering all that up
144:22 front I experienced that one it it
144:25 incredibly uh drastically yeah I had a
144:28 business uh an apparel company that I
144:30 started in 2015 that I had another um
144:34 another company that was running my
144:37 backend and for the next eight years
144:41 they were leveraging all the data and
144:42 information while they were building
144:43 like a very similar like close to exact
144:47 sort of product alongside of it and
144:49 selling it like alongside of it like to
144:52 the point where if I made some joggers
144:53 it was like switch a logo and put a
144:55 different logo and then also like taking
144:57 my customer list when we were splitting
144:59 and and then me also building another
145:02 company that was third partying products
145:04 in the same industry so even more of a
145:07 data grab like s to to other big
145:11 influencers like making so imagine I met
145:13 some people who were reselling Converse
145:15 and uh and uh reselling random stuff on
145:17 Amazon and then I was like I'm just this
145:19 this is back in 2015 that's when like
145:21 the internet was really doing this with
145:23 like uh selling products influencers
145:24 were selling brands jym shark like this
145:26 is post jym shark or this was the right
145:28 after jym shark got it right and then so
145:31 I'm I'm making like I'm selling hats and
145:33 tank tops and then they had their brand
145:35 and it was like every moment it was like
145:38 if I'm order a th000 units I could order
145:39 300 but get my pricing and then I add
145:41 all these other all these other tools to
145:43 the pot as far as uh influencers selling
145:45 and so then they're buying products so
145:47 now that they can go to manufacturers
145:48 and get these pricings I literally did
145:50 this for years and I I I didn't think
145:53 that I would get turned on the way that
145:54 I did but then it made sense because it
145:56 was just it became just competition to
145:59 the same people where it was like oh the
146:00 minute that they could turn like really
146:02 turn on that happen so many times so and
146:05 it's so funny because I I remember I I
146:07 talked about about I don't know maybe
146:09 six months ago I finally told a story
146:11 and and one of my one of my worst
146:12 mistakes and the reason why I'm telling
146:13 you the story right now is cuz I want to
146:14 say this to anyone listening um
146:17 my worst mistake was not standing up and
146:19 telling the truth and not telling my
146:21 side of a story because I was getting
146:22 slandered for all kinds of just bull you
146:25 know they could drag or allowed to be
146:26 dragged because it benefited them
146:28 financially as far as like swaying
146:30 customer opinion and my worst mistake
146:32 that I ever made in my whole career of
146:34 like social media was not speaking up
146:36 sooner and not telling the truth sooner
146:38 and not standing on that value sooner
146:40 and that was my biggest mistake man one
146:42 of my biggest mistakes it h you said
146:43 2015 2015 till did you get money when
146:46 you guys sold or walked away or no no no
146:49 it was it was a mess dude it was a mess
146:51 it was a complete mess and it was it was
146:53 ins Saye I didn't cuz I was I was
146:55 younger and I'm thinking like I'm doing
146:57 all this content I just you guys I trust
146:59 you guys and I built this good
147:00 relationship so I thought like they had
147:02 my back in a way so I'm naively thinking
147:05 no they wouldn't me over and then even
147:07 five years along and I was like I'm
147:09 starting asking questions like why am I
147:10 paying this much for this and you're
147:11 paying that much for this when I know
147:13 I'm bringing in this many more units and
147:15 you know then it eventually it sh it
147:17 over time but like I'm I'm just like I'm
147:20 catching all these little things and I'm
147:21 kind of just letting it go cuz I'm being
147:23 I guess too nice or not as as like maybe
147:26 I'm not pressing it as hard as I should
147:27 or not being like hey we need to write
147:28 up a contract now for this and I just
147:31 let myself geted because I just thought
147:33 well why would they do me like that but
147:35 now it's like now it makes sense it just
147:37 so by the way if you ever get married
147:39 this is exactly why I should also have a
147:40 prup I'm a big prup guy everything up
147:43 front you have it eliminates future
147:44 arguments everything yeah everything up
147:47 front so so the Bev Consulting side it
147:49 like we'll sit with a guy like you and
147:50 like hey I'm about to go into a deal
147:51 with this what do you think I should
147:52 structure it as have you thought about
147:54 this have you thought about that which
147:55 law fir are you using how are you going
147:56 to set this up what commitment are they
147:58 making what your commitment to them what
147:59 if this guy so that's phase what if the
148:01 phase of you want to go be a tech enabl
148:04 company how are you going to do it how
148:05 much money you going to put into it how
148:06 are you going to be different than
148:07 what's out there or maybe you want to go
148:09 hire your first sea Suite because people
148:10 are scared on their first SE Suite
148:12 they're higher or maybe you want to
148:13 bring five SE Suites at the same time
148:15 cuz you're raising 10 million bucks and
148:17 you don't know how to go raise 10
148:18 million bucks so we going to help you
148:19 put a pitch deck together or you're
148:20 about to sell your company is it ready
148:22 to sell have you sat with investment
148:24 bankers what point are they asking from
148:25 you what is the eida calculation today
148:29 for 7x 10x 15x what is it like I
148:32 remember the first time I went to New
148:33 York and I sat with with these six or
148:36 seven investment bankers and one of the
148:38 investment bankers selling insurance
148:39 companies they specialized and selling
148:41 companies sizes 25 to 50 million bucks
148:44 the two of them I sat down with they
148:45 sold 50 million to to 250 million bucks
148:48 the other two guys that sat down with
148:49 they sold companies $250 million to a
148:51 few billion dollar
148:53 right so these guys are like nah we're
148:55 not interested in your company you're a
148:56 small company I'm like no no I'm
148:58 interested in you because I want you to
149:00 sell my company right because these guys
149:01 sell the bigger guys yeah these guys are
149:03 like oh we're interested in you I'm like
149:05 of course you'd be interested because
149:06 you can sell my company for 100 million
149:07 right now you'd get a check so I said
149:09 what do I need to do to get bigger
149:10 valuation for my company he says well
149:13 the way you're set up right now you're
149:14 probably going to get 7X eida so if
149:16 you're doing 10 million a year they're
149:18 going to pay you 70 million bucks for
149:19 your company I'm like I'm not freaking
149:21 selling for seven times my IA I said
149:24 what do I need to do to sell for 15
149:25 times and this is just on the Consulting
149:27 part right no this is my insurance
149:28 company that I S so but but what I'm
149:30 doing is I'm teaching the client the
149:33 business owner how to get the highest
149:34 valuation when they sell rather than the
149:37 lowest valuation understand so then the
149:39 guy tells me he says well they're paying
149:41 15x if you have software and Technology
149:43 I said dude I got all the software he
149:45 says do you own it I said yeah I paid
149:47 the licensing fee of 100,000 or says no
149:49 do you own the software yeah I own the
149:51 license so we went in invested $3
149:54 million into software called bamboo
149:57 today it's around $10 million that took
150:00 our company's valuation from seven times
150:02 EA to 15 times you a software because we
150:04 were a tech enabled insurance company so
150:07 it doesn't matter what phase you're in
150:08 we sit down with clients we have around
150:10 3,000 clients and we consult for you
150:12 whatever phase you're at and we you know
150:15 deal with you direct l or your board or
150:17 your executive team so that consulting
150:20 firm is growing rapidly and that's
150:23 bringing the money to reinvest into
150:25 other businesses and it's allowing us to
150:28 have a division of product development
150:30 which we have man and other products and
150:32 then eventually these resources are
150:33 going to allow us to
150:35 do movies shows docks a bunch of
150:39 different things but right now we need
150:42 to go make a lot of money it's so C I
150:44 know you have to leave it's like I could
150:46 I I have like a thousand I really enjoy
150:47 talking to you I really enjoy talking to
150:49 you you're you're a in in farsy they
150:52 would call you g me you're like a you're
150:54 like a homie you're like a you know guy
150:56 you want to talk to and hang with you
150:58 give that Vibe oh I appreciate it man
151:00 yeah it's been a blessing so I know you
151:01 got to go I respect the time I'd love to
151:03 talk to you again or just even off pod
151:05 off
151:06 camera yeah very very sharp something I
151:08 feel like I I could learn from um so
151:10 thank you so much for coming I hope
151:12 everyone comes I hope you guys check out
151:13 the book when does that drop uh December
151:16 fth Amazon choose your enemies wisely
151:18 and then so the Consulting thing is that
151:19 something that like not anyone could
151:21 really do I'm assuming right it seems
151:23 like it's more of a they can go to
151:24 bdavid consulting.com and apply and
151:26 depending on what problem you're trying
151:28 to solve if we can do it great if not we
151:31 would let you know but anybody can apply
151:32 for it okay yeah cool well make sure you
151:34 guys subscribe every Tuesday 11:00 a.m.
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151:37 on everything bro thank you so much for
151:40 coming it's been a pleasure you're
151:42 awesome man my man
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