This content outlines a comprehensive strategy for scaling an information business, emphasizing the critical role of building a strong personal brand, leveraging social aura, and implementing sophisticated marketing funnels, particularly story sequences and profile funnels, to drive high-value client acquisition and revenue growth.
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When you go to my profile specifically,
you see here, right? People see me do
good. So, for example, 100K a week. I
made 100K a week easy with 85% profit
margin. Back when I was stuck at $25,000
a month in profit with my info business,
I had low volume of leads. Right now, I
work with the biggest infopreneurs in
the business game in the industry,
focusing on the profile funnel that I
create with a dynamic approach. In the
last seven days, we spent 7K and things
like that. I made a 26x rorowaz. I
traveled with the most insane clients
ever. I flew out June to Dubai from the
Philippines, right? Things like that. It
creates so much awareness. I bought my
dream car. This are over 250 inbound DMs
which half of them are responded to around.
around.
>> This is me request
>> and this is purely one. This is
messenger request.
>> Yeah, there's there's primary two, but we
we
>> how we built the ad sequences, how we
built the story sequences and how we
invented the uh complete appointment
setting structure while the appointment
setter managed over 250 DMs straightly
from his Instagram. converted that we
made 20K in the first 24 hours. He has
never had his info product before, ever.
So, it's possible just to showcase that,
right? Because it's super relevant to
work on several components of the
company to understand how to scale info
and make the most amount of money from
it. Um, we made $240,000
in revenue last month with over 180K in
pure profit with a team of four people
with low cost and with excellent
clients. That's the most important thing
to understand. I told him like I said
like we're going to make an offer
tonight. We're going to make money from
that offer tonight. The goal was to hit
10K. We hit 20K and I'm going to
showcase exactly how I did that. The
most first important thing that you need
to understand is story sequences. Um
Brian is a brand. So we were able to
convert people from that story sequence.
I think the potential to hit this week
is going to be 100K. I think that's a
valid benchmark to set archive. I'm
going to go through your story. So the
most important thing that people need to
understand is the sequence that we use
to be able to get 250 DMs. Now via
cellfunnel. I taught you that as well.
Brian is not familiar with info. He is
because he is my head of production, but
he mainly takes care of the content, the
visuals, the [ __ ] production,
everything, right? But the specific
conversion in info is something that I'm
going to explain right now within the
story sequence that got him 250 DMs,
250k DMs, and that helped him create the
conversion to it with an appointment
setter. So, when we go over the stories,
there's something special to announce.
Brian is extremely good at photos,
positioning things, and creating social
awareness around these things. Fair enough.
enough. >> Correct.
>> Correct.
>> The reason why we use this picture,
first of all, is because it's extremely
high leverage. That's one thing. Second,
there's something special to announce.
Every single time you create a story
sequence and you want to get as much DMs
and views as possible, you need to
create curiosity. So, the only thing
that I'm doing right here is I'm
creating curiosity, right? You don't
want to convert people here. You create
curiosity to make people engaged to
watch the next story. Now we're going to
talk about ads as well on how we run
story sequence ads. This is just purely
the outline of scope of how we convert
it to DMs. When we have that done, we go
to the next one. We basically touch on
the pain points. So people have to
understand that the retention towards
this specific story is extremely [ __ ]
high, right? You have to understand that
when people see this and then after they
see this, they go immediately to this
specific picture. They are engaged
already because there's something
special to announce. They want to see
what there is to announce. If you master
social aura as an entrepreneur, you get
massive exposure and conversion. So
Brian basically help people get more
status, increase their Instagram and
things like that, right? Um because he
has a brand he's built his brand up for
the past like two years, three years. Um
along the way, if you master social
aura, social aura is the mechanism we
utilize. Same as I use the profile
funnel, right? Same as other people use
Google ads, right? Whenever you're in
ecom, if you're in health, you can you
can say like this fitness protocol or
whatever it is, it's the mechanism that
you utilize that people can attach
themselves to, right? As an
entrepreneur, you get massive exposure
and conversion. You know, these moments
you feel massive FOMO towards someone
else. People start to think. The most
important thing you do with the second
story is making people think. You
remember when I told you that in 2022
the highest conversion was controversy.
>> The reason why people blew up in 2022
and in 2023 were all based on
controversy. So the moment you said
something completely out of the [ __ ] blue.
blue. >> Yeah.
>> Yeah.
>> The biggest controversial topics. Now in
2025 onwards, the most important thing
is making people think. For example, we
say 11K in our VSSL. We don't say 10
because everybody every single course
seller or people that sells anything
says 10k. So the whole market approach
when it comes down to saying 10K per
month, you want to make 10K per month
online is outdated, right? So whenever
we market and angle a VSSL, for example,
right, an indirect VSSL, so it's not a
standard landing page VSSL, it's a
profile funnel VSSL for a client, we use
the hooks and the messaging to
specifically target one ICP, which could
then be 11K per month. You know what I
mean? Because people then start to
think, you know, Nick, why do you say
11K per month? Like they start to think
like they say like, why 11K per month?
And the most important thing to
understand is that when they think about
11K per month for over 3 seconds,
they're already in the body. So they go
next to the body where the body does the
main conversion. You know what I mean?
The body is where the main conversion
happens when it comes down to creating a
profitable ad. This is exactly what that
creates. It allows people to think for
themselves, right? He's growing too
quick. It seems like everything is
working out. You make people feel an
emotion. What do you do with your
content? What's the whole purpose of
your content? You always told me like,
you know, you want to make people feel a
certain way.
>> 100%. And I feel like with my content,
I'm evoking an emotion. I'm evoking some
sort of FOMO or some sort of fear of
missing out. And that really gets people
to engage further and want to learn
more. What is the thing I'll tell you
this what is the thing that we've been
working on with the brand for the past
like couple months with grow
acquisition. The only thing that we've
done is constantly creating more respect
from the audience. It's positioning our
messaging, our marketing extremely well
so people convert and it's making people
feel a certain way the moment they watch
my and see my content. And this is at a
level Brian helps me with that. This is
at a level where you're making 100 200K.
But when you're now making anywhere
between 10 to 50K, you need to utilize
these steps. He's growing too quickly.
Seems like everything is working out.
People are like, "Fuck yeah, that's like
something I want." You never target an
ICP's profile directly. Meaning you
never say if you're a coach and you want
to do XYZ, you utilize this. That worked
in 2023. You never say if you're a
business owner and you're that doesn't
work in an ad anymore. It doesn't work
at all. Neither does it work in any
conversion mechanisms. Also, not the
story sequence. So, what you do is you
focus on the pain point where you say
your business is doing well. People
relate with that. You know, like the
client you closed, like Ezra, he's like,
"Your online business is doing well."
He's like, "Yeah, [ __ ] That's right."
You know, you're right, Brian. You want
to get everything by snapping in your
fingers from your Instagram.
>> People are like, "Yeah, like if I could
utilize my Instagram to be able to
create skill, which is a dream outcome
that people want." You know what I mean?
They could get anything they want.
Having a circle of the most high-value
entrepreneurs around you. The most
important thing here is that your
segment of audience is still high-V
value entrepreneurs. And high-value
entrepreneur wants to most of the time
be around other high-value entrepreneurs
or be around high-value women if they
feel like it. They want to have the
option to increase revenue and gain
status constantly while other people
keep constantly paying you and they see
you do good. The biggest lever in
marketing is people seeing you do good.
>> If you if imagine if you what you
normally do
>> you do,
>> right? When you post the girls
constantly, you do it every single time.
There are other guys that start to think
like [ __ ] When you go to my profile
specifically, you see here, right?
People see me do good. So, for example,
100K a week. I made 100k a week easy
with 85% profit margin back when I was
stuck at $25,000 a month in profit with
my info business. I had low volume of
leads. Right now I work with the biggest
infopreneurs in the business game in the
industry that focusing on the profile
funnel that I create with a dynamic
approach. In the last seven days we
spent 7K and things like that. I made a
26x rorowaz. I travel with the most
insane clients ever. I flew out June to
Dubai from the Philippines. Right?
Things like that. It creates so much
awareness. I bought my dream car. If
people in generally think I bought a
$242,000 car in full at my age, it
builds instant credibility and proof.
So, the whole thing that we're trying to
do here is build that credibility and
proof. Every single third story you
post, and this is purely again based on
focusing on getting inbound DMs, you
need to use a bigger example for people
to relate with what you do.
>> Mhm. So think about how Iman, Iman,
everybody knows Iman became big and how
unimportant his offer is compared to his
brand and social aura. Think about how
extremely famous Iman is. And everybody
that starts to think for themselves when
they read this when you know when they
hold it on on when they hold it, you
know, while they read it, they're like,
"Fuck." You know what? Iman's offer
everybody knows that Iman's service
delivery of his course isn't excellent,
right? Because you're the authority from
their perspective. They're watching your
stories. You're the authority. So
everything that you tell them is true in
their eyes from their perspective.
Meaning if you tell them that for
example Ian became big and how
unimportant the offer and service
delivery is from that perspective and
it's all about branding and social aura
people start to believe that because
they think that
>> make sense. Over the past two years I've
been traveling around the world. I've
been getting to the most insane circles
and places for completely free just
because of your brand and the social
aura that you've had. So you utilize the
mechanism that you put into place in the
first two stories. Now to amplify the
outcomes that you have created, I grew
my brand to $195,000
followers or $195,000 followers that I
could market any offer to, right? Get
offers to connect and stay engaged, stay
in network with the most high value
places in the world with the most high
value people, right? So you amplify the
outcome based on what we want to create
after you basically create scarcity. So
you have two uh 2025, you say 2025
onwards, the content game is changing.
You have to understand that you're an
authority in their eyes as what I just
explained. So when you tell them that
from 2025 onward something is changing,
something is [ __ ] changing.
>> They believe it.
>> They believe it. It's not a matter of
how good you are in business or how
strong your offer is. The way you
position yourself is what matters
because you increase status. You sell
more and you earn more. You relate it in
like directly to money. You get more
followers and more credibility. You ever
thought how the biggest people make the
most amount of money? You don't even
care about what they do because you
instantly have respect for them. And
people start to relate that situation
with themselves. They start to think
like, "Fuck, yeah, I respect certain
people that I know don't have a great
offer or I respect people just based on
the fact that they're big." You know
what I mean? Like everybody respects
Iman just based on the fact that he is
big, not because he has an excellent
offer or anything like that. You get
where I'm coming from?
>> Correct. After keeping everything for
myself for two years, you create massive
massive scarcity. This is actually
reality. You know, you've never launched
an offer before. What have you done in
the past two years? >> Explain.
>> Explain.
>> 10 and work out.
>> 10 work out, create scale, make content
for the brand of grow acquisition. He's
a [ __ ] hard worker. He's excellent in
what he does. So, it's great. We're
going to [ __ ] build something big together.
together.
>> Yeah, we are going to big.
>> We're building something big. After
keeping everything for myself for 2
years, I decided to open up a spot to
work one-on-one with me, right? On the
following brand positioning. So now
you're not amplifying the outcome,
you're amplifying the offer of what you
deliver to get to the outcome. You know
what I mean? Correct.
>> Gaining social aura, getting anything
you want because people respect you,
having a content schedule in place to
create predictability and scale. So for
example, a big your your exact ICP
already makes seven figures a year as an
example or eight figures a year and just
wants more status or wants a better
Instagram in terms of conversion for
network, right? That person is not going
to think, [ __ ] you know what, I want to
sit down and create carousels every
single day. That [ __ ] person doesn't
have time for that.
>> You know what I mean? That person wants
to have a content schedule in place that
creates predictability. The reason why I
say content schedule is because when
there is a content schedule, he knows
and he doesn't associate his direct time
involvement with the outcome that he
wants to generate. Because I know that
for an 8 figureure entrepreneur, the
most important thing is saving time. You
know what I mean? That's exactly why I
put content schedule in place. Meaning
this is exactly the reason why messaging
is important. Every single thing that
you say, people pick up in two different
ways. The conscious brain and the
unconscious brain. When you pick things
up in an unconscious brain, it are
normally things people don't instantly
recognize but know and relate with other
things. Content schedule relates with
saving time.
>> You know, content creating a story
sequence doesn't relate with saving
time. It's time input but could still
create any other conversion or any other
things. Um, convert that audience into
money network or other opportunities
gaining social aura credibility because
of your positioning that you have. You
get where I'm coming from? So that's
that's a super important topic and we do
this at grow acquisition as well. We
constantly like innovate and like
Brian's offer is different because
obviously my offer I have info products
still right for you it's just like
gaining and uh credibility on Instagram
and things like that but we've been
working together for past like what is
it like 8 n months. >> Yeah.
>> Yeah.
>> Now and bro we've been scaling fast the
things that we're working on right now.
We have a team of how many? Nine, 10.
>> Nine, 10. >> 10.
>> 10.
>> And every day it's it's getting bigger
and bigger, growing faster and faster,
and getting more exciting.
>> We do like we're building something
super big. Like I think we're already
the biggest in the whole info game.
We're working with incredible clients.
That's what I like the most. We meet our
clients in person as well. >> Exactly.
>> Exactly.
>> So that's the most beautiful thing about
what we do. DM Aura. So right now you
basic get to towards the CDA, right? DM
me, Aura, and I'll personally get back
to you. Only one spot for the beta test.
I know how you work. You know what I
mean? Like we are completely different
which is the reason why we fit well into
the business that we built pro
acquisition. You don't [ __ ] want to
work every single day and build the
biggest company. Fair enough. >> True.
>> True.
>> But you are extremely good at what you
do. Meaning you want to make one spot
available for what you do and you
actually do. >> Mhm.
>> Mhm.
>> You know what I mean? It's not that you
going to have 10 spots or 20 spots
available. So you intro the price. You
create opening for any spots and you
say, "Oh, I'll open any next spots in
spots in like two to three months." just
to create that scarcity. You create that
scarcity aspect, but the conversion
here, the only thing that does the
conversion is the word aura and the
[ __ ] girls. >> Mhm.
>> Mhm.
>> The girls are doing the conversion here. >> Mhm.
>> Mhm.
>> You know what I mean? The the
credibility that you gain from this
picture is the reason why people DM you
the word aura.
>> Make sense?
>> That is true.
>> And you know that. And then after this
is the most important one. I love this
one the most. The reason why I love this
one the most is this. This is where the
true authentic you comes into place. not
planning on to scaling this big at all.
Only doing it for one person in the
space at the same time while capture
while capturing the whole journey of
growth with that person that joins and
going all in. Imagine someone reads this.
this. >> Mhm.
>> Mhm.
>> That person would feel so associated
with your work that they know if I work
with Brian, Brian is going to go all in.
That's all they need to hear for them to
pay you [ __ ] $12,000.
>> Show people what you make. You can show
it on You can show it on this camera.
>> The camera is rolling. >> Yes.
>> Yes.
>> Uh first first half that show it there.
>> Oh, first half. I don't know if you guys
And then let's pull up Stripe. And
that's another
that's another uh
another 10.8K
right there.
>> Crazy. And that's just the start. like
we've been building this and scaling
this within 24 hours you made 20K. Um
and the reason why is because the story
sequences crush but the most important
thing is the story sequences never crush
and you'll never make money whenever you
don't convert it.
>> Fair enough. Um as you can see over 250
DMs we've had um oneonone spot sold out
with a minute. It's incredible to see
the demand. The reason why I made this
story sequence for you yesterday is just
because of the fact that this creates
retention for the quality of the people
that are looking at your videos by
knowing that the first spot was sold
out. Meaning they think, "Fuck, you
know, I missed out." It's the FOMO
aspect of things, meaning they're in the
wait line next time whenever you're
ready to announce anything to be able to
create scale and get and then and then
pay you [ __ ] 12k in the DMs. >> Correct?
>> Correct?
>> You know what I mean? And then it's easy
here, right? Like we're we went through
the whole story sequence method. You
have all the the the credibility and all
the proof. And then the request folder I
think is the folder where all the DMs
came in from though. >> Ora
>> Ora
we haven't even been able to respond to
anyone yet. It's ridiculous. Our
we have a lot of DMs. Uh it's been 3
days now since we've been able to launch
this and we get a setter in place this
morning. So we have built the story
sequence. I grabbed his phone out of his
hands, made the story sequence myself.
That same evening, it was I think
Tuesday evening. Tuesday evening,
Monday, no, Tuesday, Wednesday, Tuesday,
>> something like that.
>> Tuesday evening, we built the messenger
apps, which is something I'm going to
show you in a bit. And we got the center
in place this morning that is going to
start this afternoon to be able to
create and go over everything. You see
the amount of DMs we got? Aura, aura,
aura, inbound DM, inbound DM, inbound
DM, inbound DM, inbound DM. This are
over 250 inbound DMs which half of them
are responded to around
>> and this is messages request
>> and this is purely one this is messenger request.
request.
>> Yeah, there's there's primary two but we
>> and the beauty about this is that around
20% is only qualified from the 80%. But
the most important thing is that when
you have 250 DMs, 20% of 250 DMs is 50.
Meaning if 50% can convert in a
potential call and out of the 50%
meaning 50 people, sorry, 50 people,
right? Convert, let's say six people in
the DMs for a 12K offer, which is
something we're building $12,000 times 6
is 72K from the DMs and then another
let's say 30 calls. Let's say seven
close calls. Let's say the average cash
collected is a little bit lower. 8K is
50 65K. Meaning the total cash collected
here is 120 130K around that which is
incredible. And this is from one story
sequence. You've done this once ever.
Imagine the potential that you can
create in the upcoming months to be able
to create scale and get to the next
level. Right? Because we have an
appointment set going in-depth into
these texts. I can even showcase this. I
want to show the appointment setting. I
did. This was the first person I sat
into DMs. He said, "Let's go, brother."
He responded to the CDA. We need to make
this happen on a call, right? I'm
interested in your offer and I think it
could be a super good fit. Definitely
you're comfortable with becoming big on
IG. The reason why I say this is purely
psychology. You are comfortable with
becoming big on IG. You know what that
amplifies? That amplifies like he is
going to become big on IG. Are you
comfortable with that? Meaning, are you
comfortable with creating the exact
outcome that you want? You get where I'm
coming from? When are you free? He said
monetize, build social aura. To be
honest, picking someone in 5 minutes, it
creates massive urgency and scarcity for
him to keep engaged in the conversation
right now because the biggest struggle
with appointment setting is losing out
on time. You want to make sure that
people keep engaged constantly because
you can book people in 20 minutes and
when they're in the chat, you want to
keep them engaged to be able to create
the things that you want. Yeah, I think
it's the next step for me. So, he thinks
it's the next step for him. But have
over 60 DMs in the last 20 minutes. This
is scarcity but at the same time reality
we had DMs coming in like clockwork
right got it or has power and status I
made a ton of money this year that is
the most stupid thing from a prospect to
say but for us that's one of the most
greatest things to hear because we want
to understand the amount of capital and
resources people have to invest meaning
made more than eight figures post tax
I'm missing out you know I just need the
status aspect of things cool crazy next
chapter aura I get that oneonone offer
four months working on these things but
really work with only one person. I've
learned a lot and I'm super down to go
all in. I have the resources to pay for
anything. I'm able to create the outcome
that I'm looking for, right? And that's
specifically what you did and that's
what created scale. Now, I said besides
the investment, we probably need some
software, etc., which is like let's say
around like 200 bucks or anything like
that. The reason why I'm doing this,
Brian, is just because to set the
expectation clear. Every single person,
the reason why my caliber of clients is
excellent, right? You're probably
watching right now. If you're ready to
pay, pay [ __ ] in the DMs. I'm not
here to sit on a sales call with you for
two hours explain you how excellent I
am. You should see that based on this
video, all prior videos and it should
switch your mind into a perspective of
knowing and feeling comfortable to pay
14K in the DMs. If you're not, that's
excellent and perfect because then
you're not the right client. Then
already my trading business is making me
six figures, sorry, seven figures a
month. So everything with social media
that can be done can be done without any
constraints just because we have the
resources. This is the best thing that
you can hear from a prospect, right?
Legendary, lots of credibility and proof
or status. Yeah, of course you sell it
here. Crazy. We can spend money to boost
it through collabs or just straight up
IG ads. This is the thing that I talked
about as well because this is something
you can help him fulfill because that's
what we're going to talk about in this
video as well. The ads uh the ads of
things, right? Amplifying the proof of
concept that we agree with the prospect.
the more you agree with the prospect,
the more yeses you collect. Same as in
the sales process, the faster this
person is willing to pay you money,
right? Because in the beginning, he
said, "I'm interested. Are you free to
hop on a call?" And I was like,
"Brother, we're not going to hop on a
call. The whole point is for you to pay
in the DMs. Can you do crypto? Let's
[ __ ] go. Yeah, cool. We're fully
locked in, fully focused in a nutshell."
End goal to make you the biggest
authority in the game. Amplifying the
end goal. Trust me, I could have sold my
own offer over the last 2 years, but I
know what I'm good at. And I know that
making others authority with stats,
girls, and credibility is the thing that
I'm good at. And when you say this, it's
the exact same thing than saying this.
You know what I mean? Not planning on a
scale this big will capture the whole
journey with one person going all into
that person. You make people feel
special based on the approach that you
create. Does that make sense?
>> Makes sense.
>> Perfect. Then after that, you know,
girls in network. Yeah. I could feel,
you know, you're talking in Bali. I
think I'm super uniquely positioned to
make this work just because he has the
capital, the resources, and the brand
awareness already, right? Guys are
trying to get famous, etc. You send him
his crypto wallet. Let's [ __ ] get it
done. So, the biggest thing that people
like and the one of the reasons why I
think I'm successful is because people
like massive leadership. When you take
control over the conversation or you
take control over the sales call, people
like people that lead because the only
intention of why people are ever going
to pay you is from an authority
perspective. You know that with a brand
when people pay me, they see me as an
authority. You only get help from
someone that is further ahead than you
are. Otherwise, it makes zero sense to
pay that person. Meaning one of the most
important qualities that person should
have is leading that person that joins
towards the destination of where they
want to get to. So leadership in
business is the most important thing
when you want people to pay. Imagine you
guys would never pay me if you wouldn't
think I could get you to the next level.
Fair enough. Or at least if I could not
lead you to the next level. Fair enough.
Right. So leadership in the whole
construction of business life
relationship is extremely important.
Whenever you need to be the person that
people can or could rely on, that's
extremely important. So, we did it. Get
it done. 12K. Yes, sir. 24K. Uh, second
spa. Probably sold in 3 months. I can
multitask. Boom. Yeah, man. Let's
[ __ ] ready. Let's do it. He sent over
the money. >> Boom.
>> Boom.
>> Boom. Got it done. So, now we're not
getting only all these DMs purely from
inbound. We get it from running
Messenger ads. Meaning when you want to
create scale from an already existing
profile knowing how to convert and at
top of the funnel traffic we need to
build a sequence that works perfectly.
So as you can see here I'll show this
sequence right. So we have top of the
funnel people coming in because we have
one specific individual ad running which
is a story ad which launches and gets us
more credibility improve and as an end
goal gets us more DMs. So we launched
this on Tuesday evening. We converted
one person for this, paid in full with
under 200 bucks in ad spend. Now what
happens is when we get all these DMs
coming in, we need to understand the
qualification of this ad as quickly as
possible, right? So the qualification is
the amount of quality DMs we got. Did we
got a lot of quality DMs? I think we got
a decent amount of quality DMs. No, the
quality is important because the quality
depends on how the creative is
structured. You'll never get quality DMs
when the creative is absolutely [ __ ]
So, as you can see the way we launched
this, I'll showcase this step by step so
you can see exactly what we launched
with Brian. We click on create a new
specific profile. You click on
engagement. Never do leads. Leads is
only for via cellfunnel direct type
form. So, you click on engagers. When
you click on uh engagers, you go to
manual campaign. Never do recommended
settings. Facebook decides to always
spend money towards something that
creates the most profitability for them.
So, you want to have the control in your
own hands. You call it messenger
campaign and then you can for example do
IG 180 days engagers right so we keep
all this like this doesn't change
anything right messenger you only do
Instagram for example this is my
specific ad account so I show you the
process here then we have a daily budget
we put the daily budget in my opinion
always to 50 bucks a day whenever you
have less capital to allocate always do
it on 75 dirham always do it on 20 bucks
a messenger ad will fail whenever you
spend less than 15 bucks
15 US. It won't work because Facebook
put like with profile ads, this will
with messenger ads, we've tested this
multiple times, it will never work to
spend less than 15 bucks on a messenger
ad individually towards one creative
just because of the fact that for Meta
to do research and reach the right
people, you need to spend a decent
amount of money. The more research Meta
needs to do, the more money you spend on
ads. Fair enough. >> Correct.
>> Correct.
>> So 15 is the minimum. Meaning that's the
8th of August. You launch that here. You
can make a custom campaign or you can do
a save audience. So we have three
options we can choose. You can choose an
adset specifically targeted on interest.
For example, this 40 million audience,
minimum age 20, maximum age 65 plus a
mill audience, detailed targeting people
that like entrepreneurship, right? And
you can focus on different types of
interest. For example, lead generation
to make sure every single time you put
this into place, never click on place.
Always use interest. Interest is
extremely extremely important. So you
always need to click on show more
options here. Switch to original
audience. Use original audience. And
then here you can add at the bottom de
demographics. So for example when I type
in lead generation you need to do lead
generation marketing interest. Always do
interest never behaviors or demographics
or things like that. Make sense? Then do
you have questions about this?
>> No. This is really good so far.
>> Great. Great person.
>> This is really good so far.
>> Have you ever you've never seen this before?
before?
>> Never seen this before in my life. So
this is all new. Crazy. Too many people
nowadays in the market don't understand
how to actually run proper ads. We have
spent I think we spent around 15 16k on
ads. We made 240k back with the profile
funnel and story ads. Nothing else. No
VSSL funnel. >> Wow.
>> Wow. >> So,
>> So,
>> bro, 240k. That's nothing, bro. We're
about to make 130 this [ __ ] week and
another 100 next week and another 100
the week after that and the week after
that and the week after that. We we're
gonna hit a second 100k month this week
and we're we're we're scaling extremely
fast because I think we 10 people a
team, head of production, creative
director, two people in the back end,
ops manager, setter, closer, me,
>> personal assistant, and we're we're
going to fly going to fly out the team
in six weeks. Yeah,
>> we're going to go to Europe, max out the
potential of working together while
sitting in one specific environment to
be able to create scale, doing
masterminds every day to get the company
to get the company to a million dollars
per month. Right now, I'm still doing
one-on-one. The only time I spend right
now is with my clients one-on-one
because I love it. I love to work with
my clients. You see how excited I am
when I take client calls.
>> These guys are
>> because you live with me. >> Yeah.
>> Yeah.
>> So, yeah. 18 to 65 genders depends on
the target audience you have, but mostly
men obviously. You can focus on
targetings like high value achievers.
Achievers you can focus on uh values
like online advertising. We have social
media marketing. We have content
marketing. distribution, things like
that, right? Content distribution. So,
look here, you can see conversion
marketing as well is a very good one.
Advertisement promotion, I wouldn't use
at all. Email marketing is [ __ ] as well.
I don't even know anyone who uses email
marketing in general anymore. It's
crazy. So, when you have that done, you
have targeting with interest, but when
you don't want to do a targeting with
interest, you can make a custom
audience. So, this is new on Instagram.
You can use a saved audience to retarget
recent visitors on your Instagram, get
them engaged specifically with the
profile funnel. and the story ad funnel.
So when you target these people, as you
can see here, you click on engagers from
the last 180 days,
>> you interact and interest with that. For
example, entrepreneurship or content
marketing or um social media marketing.
You get that audience addit. For
example, this one is engagers of the
last 180 days could be let me see here.
This one you have uh bid control always
put nothing. Performance just leave it.
And then ultimately when you have
budget, put the budget to a minimum
amount of at least 15 bucks up to 550
bucks. When you spend over 550 bucks on
ads per day with the profile funnel or
story ads specifically, you going to
decrease scale. You cannot scale it
vertically further. You know what I
mean? So you can scale ads horizontally
always, but you need to have a different
ad account on that. So we have several
ad accounts that we spend on to increase
that 500 budget per day.
>> Make sense? entrepreneurship, we focus
on this specific remove the saved
audience. We can focus on switch to
original audience, use original
audience. And then when you go here to
saved audience, you click on IG
retargeting reels. So it retargets the
already existing reels that I've
created. Broad cold. It targets the
people that have seen my reels similar
to these types of people. When I focus
on, for example, like um create a
lookalike audience here, create a new
audience. You click custom audience.
When you click on custom audience, you
always click on Instagram account
specifically. Next, when you have done
this, you change this to 180 days
always. You have pro people who engage
with this professional profile. The only
thing you need to understand about these
ads is that there's no one ever that has
such a big audience where you can
retarget millions of people unless you
have a huge Instagram. But even if you
have 200k, 300k followers, it's not
worth doing that. So whenever you have
under 300k followers, which is almost
everyone, you want to target everyone
who engage with this professional
profile based on the fact that this
targets targets specifically the most
amount of qualified people from the
reals that you've posted, the content
you've posted, the ads you have run, the
profiles you've run, the story ads that
you've run. Because if you do it limited
towards who saved any of the post,
>> right? How many people saved my post?
Maybe 3,000. So you can maximum create a
reach of 3,000 people. 3,000 people is
no one is nothing. The reach must always
be above 150,000 people up to 100
million. Right? Entrepreneurship solely
as we can check here is purely already
over an interest of 800 million people.
So focus on interest all the time.
Meaning if we create a lookalike
audience, we can create that lookalike
audience. We click on Instagram account.
We click on 180 days. We change the
audience name to 180 engage
IG personal profile. Then engages of the
professional account that engaged from
the last couple days. Meaning you focus
on this one specifically. If you do any
other one, it won't work. Okay. Then
what you do is you click on create
audience. And now you can interfere this
audience while creating a lookalike
audience, a custom ad or a custom
audience. Right? Custom audience is
solely focused on a list of emails or
phone numbers of people that you can
focus on. Create an ad is obviously
directly creating an ad based on the 180
people that follow you. And then a
lookalike audience is focused on
creating a lookalike custom audience,
something that we're going to do right
now. You click on that, you target
people similar to that existing audience
that we've just created. I would
normally put it on 3%. So it's 3%
similar to what it's like 3% of the
audience size that we can reach based on
the people that we want to target,
right? We focus on for example the
United States. I would always focus on
the United States, United Kingdom,
Australia, Canada, and individual
European countries if you wanted to.
Then 3% of Great Britain, US, it's going
to be similar towards the 180 people
that followed us from the last 180 days
on Instagram. That is similar to our
personal profile, our audience. Do you
know what I mean? So 3% of the people
from the US and United Kingdom are going
to find and are going to be related
towards the people that have followed us
or engaged with our Instagram profile in
the last 180 days from our personal
Instagram profile and our IG not
Facebook specifically meaning we can
create an estimate reach of 10 million
people. We create this custom audience.
While we create this custom audience, it
says audience can be created look like
We created this audience. Now, it
targets these types of people
specifically. It's still broad, which is
excellent. That's what we want.
Advantage plus custom audience. Always
turn this off. If you have this on in
your ad, you're going to [ __ ] up your
ad. Don't do that. So, turn it off. When
you turn that off, you do the interest
specifically targeted based on the
country that you want. We already did
that because we did that in this
lookalike audience. So, it's focusing on
the US specifically. You get where I'm
coming from? That's the reason why we
can change this. The age, we can target
the age. We normally want to do 22 till
40 is perfect. Men, and then you can add
even more interest of that custom
audience that we've just created, that
lookalike audience. You get where I'm
coming from?
>> I see that. Cool.
>> Placements. Always click manual
campaign. So, we want to do manual
placements. Turn everything off.
Facebook off. You only want to have
Instagram on. You want to have search
here off. You want to have apps and
websites off. You want to have Instagram
res profile and stories on this explore.
You want to have that off for sure. And
in the feed you can choose. Make sense?
When you have that done, show more
options. This is all unimportant. You
leave it like that. You call this IG
engagers personal profile last 180 days
plus let's say entrepreneur entre
entrepreneurship interest if you choose
to add that interest here. We didn't
choose to but you can. And then you
click next. And then it creates a narrow
audience specifically where whenever you
go to create you always turn
multi-advertiser off. Always turn that
off. Right? That's extremely important.
And um website events you turn it off as
well because you don't want to have any
pixel connected towards uh creating the
type of profiles because we custom
customly track this. Yes.
>> Does that make sense?
>> So you turn this off. you have different
types of posts that you can allocate or
that you can add towards this um from
your Instagram or we can add a custom uh
URL right we can add a custom post that
we upload towards this partnership ad
always off use an existing post and then
ultimately when you have this done you
have the whole setup done you have the
um engagement post on meaning you get
messages from these people last thing we
need to do is when we add a post we will
get for example select a post let's Say
I select this one. Now we need to create
a primary text message. So what is the
sequence in the way people are going to
the DM us? So create a new one. Start
conversation. Always do edit template.
And here you want to remove all of them.
When we want to edit the template, we
always in the text can say any headline.
So this can be any specific headline,
right? Or if you're selling a blueprint,
you can mark it any blueprint if you
whatever. And this is like the DM DM
info to learn more. And then when people
click send here, you get this message
instantly. Meaning if you interfere this
directly, this message with many chat,
guess what's going to happen? Many chat
will be able to take care of the second
message. You have we have many chat
installed right on Instagram with you.
So we can get and allocate one specific
message directly towards the response
that we want to create. So we don't even
have to interfere within the appointment
setter. And then when that message is
responded to from the prospect, the
setter can engage. But then at least the
first message is all automated. It's the
most easiest to do ever. Conversation
start automated response. Leave that
open. This is the DM framework. And then
ultimately the headline can be open as
well. You know what I mean? It depends
on what you want to create based on the
headline can be all custom gold. Save.
When you save that website events
offline, this is all offline. You create
that and you can publish ad. And when
the ad is published, you can ultimately
check what the steps are and the
processes. Look, our video is uploaded,
ready to be completed and be published.
So, right now, what we do, okay, cool.
We have an ad running, but we need to
track this ad, right? So, we spend 50
bucks a day. We have spent 50 bucks a
day. Great. How many messages? Because
I've never talked about this. How many
messages do we get from 50 bucks? Your
message is always always needs to be one
to three bucks per message and always
needs to be three to 20 bucks per
qualified message. Meaning we got a $7
per qualified message. It's insanely
great because if we have that, we get 10
messages. We spent 70 bucks and out of
the 10 messages, right? Let's say two
people book in a call and we convert one
for let's say a 12k offer. We just made
$12,000 while spending 70 bucks. Now,
how does this work in reality? This is
not that far away from reality.
Normally, when you spend and you get,
you know, let's say 20 bucks per combo,
you have over 20 conversations, you have
oh, over 20 conversations, meaning you
spend 400 bucks, you have over three
calls from these 20 20 conversations.
You close one, you still have because
normally the booking rate is 15%. That
is three to four calls. You need to
close at least one if your closer closes
on a 25 to 33% closing rate.
>> Mhm. Meaning if that's the case, it's
super easy to get engaged with this
whole process. And when this is done,
your closer closes 12 because your offer
is 12K. We only close PIFFs. 12K with
400 bucks in spend. Meaning you can
allocate all the cash that we made in
profit from your specific offer towards
distributing that towards scale,
horizontal scale. What I explained in
the beginning of creating more ads
because the biggest trap that people
walk into is spending more, let's say,
than than 200 to 300 per day most of the
time. I I you can spend up to 550 as I
said, but I would create a different ad
account and then scale that
horizontally. And then when that's done,
it's going to be easy to make more ads,
duplicate the same creatives onto these
specific ads. So you can duplicate the
creatives from that ad account onto
multiple ones, multiple ad accounts, and
then you can just create scale because
you can have three ad accounts, spend
five, this is what we do. We spend 550,
you can spend 550 on another. This is
the whole scenario, right? We have three
ad accounts as an example. We have one
[ __ ] campaign on all ad accounts. One,
one, and one. We have three different
adsets, meaning we have nine different
adsets, but these adsets are the same.
So, this the exact same. It's just a
duplicate. We have three different
adsets. One is a custom audience, one is
a broad audience, so new people, and one
is retargeting, so they're already
existing engagers. >> Mhm.
>> Mhm.
>> And then ultimately out of this, we have
several, so let's say like 75 different
[ __ ] creatives everywhere. You know
what I mean? All different creatives.
And then when one creative does well on
one ad account, we can replicate that on
the other two and increase spend.
Meaning if we spend 550 on one, we can
spend 550 on the second one.
>> But normally we keep it max at 300. So
we have 300 on one, 300 on the other
one, you know, that's 600 spent per day.
We at least make one PI, you know, every
two days right now at this moment at least.
least. >> Yeah.
>> Yeah.
>> So we spend 1,200 bucks. We make at
least 12K back every two days because
this is the 2-day ad spend as an
example, right? M
>> that's going to be like around like 15
16k per month
>> which is crazy meaning you make a 12k
piff around let's say like 18 times
>> you know 12 * 18 you can calculate it
that's 216k per month with an ad spend
of 600 a day with an ad spend of 18k as
an example
>> you get where I'm coming from
>> the rorowaz on that is ridiculous >> insane
>> insane
>> and that's what we did you know like I
can show you my fan bases you know my
fan bases. I You're in my fan bases.
>> I could buy a Porsche from Cash.
>> That's exactly what I've done, brother.
You know, Nick sending you can go on my
profile. You know that. But you know
what I mean? Like that's that's the
scale of what we're trying to create here.
here.
>> Remember to block out. Remember to block
out the message editor
>> to 16K a month profit. Work with amazing
clients. You can drive through the
mountains. Enjoy Italy. That's why we're
in Italy right now. This beautiful
background. Beautiful. This is crazy. To
be honest, this is the best city I've
ever been. Mhm.
>> I made 100K in cash in one single week.
Ridiculous. And that's all with this
exact funnel. Profile funnel, story, ad
funnel, a setter in the DMs, a insane
excellent conversion cycle in content.
Every single post that I make is
strategically chosen, right? I make
stories, I make my bio clear, I make
carousel posts, I make long form YouTube
assets, short form content when it comes
down to reals, and I position everything
straightly. Now the next step for us,
we've done 20K in 24 hours. Setter is
going to get back to a lot of people
today. This 24 hours, we're now at 72
hours because it's 2 3 days later.
Meaning right now, we get an appointment
setter in the DMs. So what the next
steps are, we have the appointment
setter ready right now. Meaning the
appointment setter will convert an extra
at least at least 50 to 100K from all
the DMs that we've gotten.
>> This is made from over 17 DMs. We have
250 DMs. Meaning the calculation will be
that we will potentially at least
definitely earn another 50 to 100K from
this in the upcoming week. meaning no
info offer ever run before obviously has
an audience which is different for most
people right I've helped a lot of people
that have no audience start from zero
scale as well to 100k but then normally
it takes like 6 months at least um up to
eight months six to eight months but the
most important thing to understand is
when you have an audience you can make
100k a week 100k in two weeks easy right
but again it's most important thing for
people to understand is like I don't
help people that are starting out I help
people that have a skill already
validated that skill and then want to
build their own offer with that skill or
people that have an audience and want to
build their offer with their skill or I
have people that already do $250k per
month and I help them scale to a million
dollars with this profile funnel
specifically that have the skill. Um,
and that's important to understand 100K.
Next steps are getting the appointment
setting into this process. Appointment
center is going to track every single
component of the company, you know, of
what we track the DMs that I just showed
you here. And we're going to be able to
create scale through the appointment
setter. We're going to create content.
We're going to re-engage people from the
stories. We're gonna keep running the
messenger ads, hope to maintain a cost
per call of under 50 bucks, right? Yeah.
And hope to maintain cost per conversion
within the DMs of under 200 bucks. >> Mhm.
>> Mhm.
>> We we close someone spending less than
300 bucks, closing them for 12K in the
DMs. Meaning, if you position your
content well, you can create maximum
skill. You know where I'm coming from? Yeah.
Yeah.
>> Like people don't get Look, I'll show
you this. This is the story sequence I'm
going to make today. This month we will
be hitting 300k per month if we maintain
this pace 3.2k ad spend 26x rorowaz in
the first week only with paid in fulls
through the DMs after this is what
caused a 26k rorowaz from 3.2k spent.
The reason why I'm saying this because I
amplified the ad process. The ad process
is the cause of the reason why I made
that money. 30-day sequence framework
like optimized for nurturing leads from
top of the funnel is the first step I
took. The second step, it's all
automated with one pre-built
infrastructure that prints quality and
stories. People ask me all the time,
"Nick, how did you build such a good
team?" Right? You You have to You have
to answer that. I'm curious. Why Why did
you decide to work with me? Why are we
working together? Why we have an amazing
team of 10 people?
just the way that you show your
leadership and the way that your team
has systems that all work together and
and honestly being on team calls I feel
like everyone is definitely like unified
and they're all on the same page to make
this work and they believe in you um as
I believe in you. So
>> that's one of the
>> incredible bro incredible and that's the
reason why we built something big
together but again like stories because
people ask me like okay Nick how did you
build such a team Nick how do you do
your stories and how do you build the
automated process around these stories
copy we have a genai plus team my own AI
right the general AI and then we have my
own AI we have an automated scheduling
process we obviously have June in a team
data plus auto automated repeated
process so we have a system on how I
create story sequences daily and I make
when I make such a story sequence I'll
guarantee I'll probably post it on my
story tonight. I'll make another 14K
piff tonight, right? In the DMs. Easy.
Then what I do, I create a story
sequence. Um, same as people ask me,
"How do you build a profile funnel? How
do you build sequences like this?" The
only reason why people pay me a lot of
money in the DMs is because they trust
me. They know I'm knowledgeable. They
see that I believe in my own product,
which is the most important thing. They
I have the credibility and proof of
concept of proving people that what I do
works. And then third thing, they want
to optimize for time. You know what I
mean? They want to make sure that they
save time by investing money to allocate
that money towards someone that has
knowledge and experience to implement
the thing faster. So they save
themselves time and money, right? Our
value CEO is dictated by the amount of
leverage we create. This is an high
leverage activity for me. Making exactly
this specific video with you right now
is first of all helping you understand
exactly how my processes do because I
show you everything in depth all the
time. So you already know most of it,
but there are probably things that you
don't know. Second thing, getting a
testimonial out of someone that works
within my team. Just making sure that we
launched a new offer for him just for fun.
fun.
Third thing, this is going to become a
YouTube video. People can see this
YouTube video right now, which probably
gives me an extra five clients instantly.
instantly. >> Correct.
>> Correct.
>> The amount of return that I create from
doing this high leverage activity right
now is insane. >> Mhm.
>> Mhm.
>> Fair enough. This going to make me
another story. That story is going to
make me another client. Think about how
as a business owner you can position
your team and position yourself knowing
you need to take the most high leverage
uh you need to do the most high leverage
activities every single [ __ ] day. If
I would do my own appointment setting,
do you think I'll make the most amount
of money?
>> Not at all.
>> I don't [ __ ] think so, bro. With
these sequences, we build a framework. I
made more money in three days combined
than you do in a full [ __ ] month or
in a year. In the last four weeks, on
the 28th of July, the 11th of July, and
6th of August, I made $33,000 in a day.
$24,000 in a day, $27,000 in a day, 28.
Incredible. With 85% profit margin, a
team of four people, dream clients, one
offer, one funnel, one approach, and I
spent over $15,000 a month in ach uh in
Hatch in Hatch. I spent over $15,000 a
month on niche topfunnel traffic.
Whether you have a health offer, a
relationship offer right now or a
finance offer. All these offers work
specifically for this top of the funnel
traffic story sequence funnel or profile
funnel. That's the most important thing.
Profunnel ads, so targeted traffic
towards increasing following. The story
funnel ads, right? Targeted messages
directly to DMs, which is what I just
explained you. Then ultimately, we can
see the average metrics that we need
until to be able to create this, right?
Cost per call 50 60 bucks. Um, minimum
closer rate of 33%. the profile funnel
and the story ads create such an insane
highly conversion in sales and also
closing rate because people already
warmed up.
>> Imagine you get on a sales call with
someone you don't know. >> Yeah,
>> Yeah,
>> it's [ __ ] terrible. Copy ads, uh
launch the adset, scale and duplicate
the budget. This kind of like things
that I talked about. Whenever you have
your content ecosystem that I help
clients build set in place clearly, it's
going to be easy to generate a 20x
rorowaz with 1.5k spend, 15x rorowaz
with 5k, and then a 10x rorowaz with 10k
spend. And 15k obviously when you want
to scale horizontally. So I said that
when I spend more than 50k, you want to
scale horizontally. Scaling
horizontally, spending 550 plus is
spending for example 550 plus on another
ad account and 550 plus on another ad
account. Can you elaborate on scaling
horizontally versus vertically?
>> Yes, absolutely. Scaling horizontally is
basically scaling in a way where you
predictably create more scale while
having for example multiple adsets. So
you can scale vertically is for example
insider internal within the within the
already existing business. Let's say you
have 100 clients. You can scale
vertically while focusing on converting
more of these clients. Backend revenue,
you can focus on >> liime
>> liime
>> lifetime value. You can focus on
increasing the longevity per client,
things like that, right? Or you can
focus on referral, word of mouth, things
like that.
>> That's vertical.
>> Yes. When it comes down to scaling
horizontally, basically you amplify and
duplicate the existing task that already works.
works.
>> You know what I mean?
>> So like we have we're drinking water
here. We could two put two more people
here that also drink the exact same water.
water.
>> Yeah, that's true.
>> You know what I mean? We can put another
two people there and give them glasses
as well so they can drink water as well.
Now we're drinking water with six
people. Yeah,
>> stronger than only drinking water with
two people.
>> That makes a lot of sense.
>> Appreciate you. Difference between
scaling vertically and scaling
horizontally. Then I said a machine that
provides 100 to 300 targeted followers
on a daily basis. A system that
compounds with the highest leverage
quality leads, lowmaintenance, extremely
high profitability. It creates massive
brand awareness and is easy to dominate.
When you get constant profile visits and
people see your face every single time,
you get you create instant brand
awareness. When you create that brand
awareness, it's going to be easy to
dominate your market because when they
constantly see you and you create
conversion mechanisms like stories, like
the profile funnel, like um ads, like uh
short form content, long form content,
they're going to relate with your situation.
situation. >> Yeah.
>> Yeah.
>> Right. And you can do this in the health
niche whenever you have a health offer
like fitness, performance, things like
that. Right. You can do this within any
B2C offer or B2B offer because the
structure behind it is the exact same.
It's just the messaging, the approach,
the type of ads that you run and the
type of content you need to make changes.
changes.
>> But the the framework is the same.
That's why I'm so excited about this
funnel. I've done it for the last two
years and this is onwards of 2025. What
is going to be incredible? Same as you
said in your specific archive. the most
important thing in the upcoming years is
not going to be your offer. That's what
we describe, right? It's going to be
building your brand and things like
that. Whereas I believe
>> something super similar to that because
I help people build their brand. But I
believe that obviously boosting that
with profile funnel whenever you run
info is important, right? Brand is
important when you just want to build a
brand. But when you want to convert that
brand, you need to build a funnel behind it.
it.
>> Fair enough. And yeah, I get 14K piss by
getting top of the funnel traffic,
middle of the funnel retargeting,
predictability in the content, excellent
fulfillment, and you know, like to be
fair, bro, the majority of the reason
why constantly people keep paying me is
just because of the fact that people see
I have the biggest testimonials. >> Yeah,
>> Yeah,
>> like this is with you is another
testimonial. We work with [ __ ] Josh
Lions, like the biggest guy in sales. We
work with, you know, like I'm talking
with Alex Eubank people, the biggest guy
in the fitness space. There's
>> proved himself without a doubt with
this. And honestly, like you've
definitely killed some limiting beliefs
that I've had for the longest time. So
to be able to make 12K in a day, um my
belief is already ready to do 100K in a
week. And honestly, 400K of is isn't
doesn't seem impossible.
>> We're going to make 100K this week for
sure. And that's all going to be with
this structured funnel, knowing exactly
how to integrate story sequences. at the
same time run the ads that I just
explained. You are building a custom
audience, custom list of things,
tracking everything accordingly to make
sure that we can run these ads. I
explained it just with one of my own
ads, but you can explain it as well. And
you can do it with the ads that I showed
you before based on how we run them,
right? And we got an insane return. You
know, I made 100K in a week. Brian is
going to make 100K this week. Info is
just incredible the moment you position
it well. You know, been studying this
for the past six months based on how I
run my YouTube, right? So I make
nichebased content. I make value based
content and I make educational based
content. Educationalbased content is
saying Brian this is a business model
and this is how the business model is structured.
structured. >> Yeah,
>> Yeah,
>> right. Running info is making sure that
you sell information towards other
people. You can add implementation to
it. You can sell infrastructures. You
can whatever. Right.
>> Value based is saying Brian you want to
build an info business. Here is the
tracking sheet directly. Here you have
the tracking sheet. There you go. my
tracking sheet to be able to build and
create scale in the thing that you're
building. So, it's like a direct it's
like a direct tangible thing. It's like
a tracking sheet or an SOP or whatever a
video and a nichebased content is
specifically focused on one ICP. So, as
you can see, info ads for B TOC, right?
People that are in B2B are not going to
watch this. But what if I make a video
next time about okay, how to build this
specific ad profitability or how I make
this ads for B2B, you know, people are
going to click on that. So the moment
you make niche specific content, you can
distribute specific types of content
through that process. And again, I'm
going to make another YouTube video
about how to build YouTube videos just
because of the fact that when you build
YouTube videos, probably building my
YouTube videos is from a psychological
perspective the most difficult thing to build.
build. >> Mhm.
>> Mhm.
>> Right. And it takes me two hours in a
YouTube video to explain, which I will
be making YouTube video about very soon.
It's something most people never
understand. I made $3 million, over $3
million from under 300k YouTube views,
all with one funnel. one offer. Me and
the team have been so extremely fixated
and you know this, you've seen me work
in the past couple days on building the
most insane fulfillment on planet earth
in the past six months while my
marketing didn't slow down for a single
minute. What mo what what what's
happening with most people is they're
here, right? They're doing 20k per
month. They go to 80, but then in info
they drop back to 30. The only reason of
why this causes this effect is because
you have a company running on different
components, right? So this is a chain.
It's connected to chains, right? And
this is one system. You have to
understand that when you focus on
fulfillment and you're the only one in
the company, who is going to do the
[ __ ] content? Meaning, if you do
content now for one to two weeks, for
week three to four, you are going to
fulfill on the clients that you've
gotten if you don't give this attention
at the same time for 100%. Meaning,
that's why you need to build a team and
build automations in place. If this gets
70% attention and you make less content,
you get less conversion in leads and you
get less qualified appointments and you
get less people to be attached or to be
interested in your offer. >> Mhm.
>> Mhm.
>> So, building a company and systematizing
a company, what I've seen from going
from zero to going over 250k a month is
purely knowing how to structure every
single component to give it attention at
the same time. When I'm [ __ ]
sleeping, my setter is doing outreach. >> Mhm.
>> Mhm.
>> When I'm sleeping, my closer is closing
deals. When I'm sleeping, my accountant
is writing my is doing my
administration. When I'm sleeping,
you're [ __ ] creating content when
you're a mom. You know, when I'm here,
when we're in different time zones,
>> this is definitely one of the reasons
why I haven't even considered doing it
cuz I knew and I well, I didn't know how
to do this and I knew it would break. I
would break.
>> The purpose of a company is creating
scale and optimizing every single
component. Having the feeling of fear of
breaking is the worst. Meaning when you
feel that you can rely on your systems
or in your team and not on yourself,
you'll be able to create scale and
you'll be able to create time and you as
a founder your time is utilized well and
most importantly your time is optimized
like most the the best if you utilize
your brain to create new ideas and if
you create this is what we talked about
on the team call yesterday. I'll show
you right now. So right we have
different type of people in the company.
I'll explain you this. We have 10 people
in the company right now and then we
have Nick. Fair enough. So
>> this is me.
>> That's Brian. Okay, fair enough.
So this is Brian. To be fair, like I
hired a lot of people with a massive ego
in my team. I need people that have an
ego just because it creates some [ __ ]
type of like, you know, like some
[ __ ] spice in the company. Everybody
has their own way of going about things.
So we have Brian,
we have Nick, we have the other people
on the team, whatever. Just to give you
an example. Um, the most important thing
to understand here is that when the team
takes care of their own department,
[ __ ] I'll have to do this now. When
the whole team takes care of their own
department, so Brian takes care of
content, right? Uh, as the head of
production, June, creative director
takes care of the visuals, the design,
then setter takes care of the setting,
closer takes care of the closing, you
know, things like that. when I can use
and when I can trust that these people
take care of their department, I don't
have to use my brain as a founder to
constantly check and do a quality
control if everything is getting done. >> Mhm.
>> Mhm.
>> If I can fully relax and trust and rely
on you that you focus and take care of
that department of the company, I can
use my brain to make sure that each
individual person can perform their role
extremely well. I can pay for the
resources. I can give Brian the best
cameras. I can give him the best taxi. I
can make sure that he stays relaxed,
whatever, by staying at the nicest
places as an example, right? I can make
sure that you can perform on your tasks
as best as possible and you can perform
your work as best as possible because
ultimately that makes the company more money.
money.
>> You get what I mean? And this is not
only expressed in resources. This can
also be expressed in mental space. I can
lead my setter every single week for an
hour with him on a one-on-one call
because I have the time for it. But
let's say I'm involved in every single
thing. They the team cannot give me what
I need and that's [ __ ] peace. And I
cannot give the team what they need
because I don't have [ __ ] time to do
that. You get where I'm coming from?
Yeah. And this is how you build a 250k a
month company in just self-sufficient
>> instead of just having a 50k a month
freestyling business with a couple
clients that without any predictability
while working more. You probably work
more than I do while I earn more profit
than you do. That's [ __ ] crazy to
say, right? The whole point is being
able to u understand the differentiation
between a leader and a founder of
knowing how to create leverage for
yourself while not being involved as the
main character in the process.
>> Right? That's the most important thing.
And the most beautiful thing is I have
had of departments, right? Meaning Brian
creates leverage for himself as well by
doing the most high leverage activities
on his department.
>> You know what I mean? You're not going
to sit there and edit the small edits.
That's what the editors do.
>> You're going to do the highest level
production of what makes you the highest
return for the company and for yourself. >> Correct.
>> Correct.
>> Fair enough. So, you're not going to sit
there and do the edit work. You're going
to sit there and create the production
of the idea of what needs to happen
within certain areas. You create uh you
fix the people for it. you you know what
I mean? That that makes the biggest
return. It's not sitting in a corner and
editing the work.
>> You know, we have a lot of respect for
editors. I have amazing editors, by the
way. You know, but just to explain their
different roles in different situations
and different environments. Um, and I
think that's extremely important to
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