The historical struggle for control over information, from ancient elites to modern tech giants, is re-emerging, but a new initiative called Newpress aims to democratize journalism through community collaboration and in-depth understanding.
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- Information is power,
(lively upbeat music)
which is why information
has always been stuck in a tug of war
between the elites and the masses.
We're in one of those moments right now.
For a lot of history,
information was controlled by the king, the emperor,
the Church, who jealously guarded
the few handwritten books in existence
and used that information monopoly
to control what people thought.
Then there was this German inventor
who created a device that covered little metal words in ink
and pressed them onto paper.
The power of information was unlocked to the masses.
Not just in Europe,
China had been doing this printing press thing
for a long time.
Suddenly, the kings and the Church
were losing control of the narrative,
which led people to question the Church's story,
leading them to new discoveries and creations,
an explosion of new ideas, rethinking who should rule them.
A revolution brought on by words on a page,
recorded and openly passed around.
Information is indeed power.
The authors of the American Revolution
recognized just how vital all of this was,
and right at the beginning,
they wrote in that the government can't control
the flow of information from the press, that it was sacred.
It's what had made this revolution possible.
Information is power.
And look at all of this power pouring out to the masses
every day on cheap gray paper.
(printing press whirring)
But the elites didn't suddenly stop
trying to control information.
Here they are again, looking to control the story
and influence society and succeeding quite well.
Soon, the press wasn't just a press;
it was information traveling in waves through the air.
First, just the sound of a voice, but then moving images
appearing to millions of people live.
- [Narrator] He wanted to see
his favorite television program,
which starts at seven o'clock.
- Information just got a lot more powerful.
And with time, it was controlled by the few big corporations
that could afford all the expensive infrastructure
required to make this magic work.
Or in some places, controlled by a regime
who manipulated what people believe,
what they were allowed to know, who they were allowed to be.
(ominous dramatic music)
Information is power.
(light upbeat music)
By the mid-20th century here in America,
even though information still flowed
through just a few big companies,
those companies took the responsibility seriously,
partly because they weren't under intense pressure
to chase profits, but partly because the federal government
would take away their license if they didn't clearly show
that they were serving the public interest
with fair, balanced journalism.
This wasn't just an expectation;
it was a policy enforced through the Fairness Doctrine.
So the big networks reported the facts.
This guy was called the most trusted man in America.
- And that's the way it is.
Friday, March-
- [John] The nation shared a common reality
and definition of truth,
power held by the people.
- Reporting for CBS News.
- Oh, but here come the money people again.
(groovy upbeat music)
In the 1980s, the haters of government regulation
killed the Fairness Doctrine,
and very quickly, journalism shifted from a public service
into a full-on profit-maximizing business once again.
The content started running nonstop, 24 hours,
optimizing for attention, ratings, opinions,
and deprioritizing truth and substance.
Once again, powerful people
are trying to control the information, but not for long.
- [Announcer] Happy 2000!
(crowd cheering) (fireworks banging)
- Are you kidding?
I can't go another day without the internet.
- The internet was a big moment for this tug of war.
It was the ultimate democratizer of mass communication.
It even promised to end this tug of war altogether.
End the cycle of powerful people
always trying to control the flow of information.
Kings and priests back then,
media moguls and financiers now-
- This is the most humble day of my life.
- Was their reign over?
- You can find anything from planning a vacation to MTV
where we can bring all of you deeper into our journalism.
This is where you can ask your questions,
but also get insight into what stories we're working on.
And my favorite part: you can contribute
your unique understanding the world to our journalism.
Maybe you have experience or expertise in a certain topic,
maybe you live in the place that we're reporting on,
and can help lend perspective.
Or maybe you're simply curious,
and you want to help us dig up facts.
Newpress is the place where you will be able
to contribute to our journalism and help make it stronger,
more representative, and more accurate for everyone.
Anyone who's been following my work for a while
knows that I love crowdsource journalism.
That's what "Vox Borders" was all about.
And over the years, I've always leaned on the community
to make my journalism better.
Newpress is just that vision put onto a platform
with a lot of resources and people to help make it happen.
We've already been running some early experiments on this
with people who signed up for the Newpress waitlist.
Like, I had this huge old Japanese map
that I got from a collector, but I didn't know exactly
what it was depicting, what year, what purpose.
So I put it to the Newpress waitlist community,
and soon thousands of curious people
from all around the world were swarming this map,
leaving their thoughts and insights.
Turns out we have a lot of map lovers in the audience,
which I'm thrilled about, and I came away from this
with a much deeper insight on this old map.
So that's just one tiny example
of the type of crowdsource journalism
we'll be doing on Newpress,
but it will take many different forms.
So a big question that's come up a bunch
as we've been building this platform
is how much do we charge for it?
And the answer after a lot of deliberation is nothing.
We want this to be free.
We want the widest, most diverse group of voices
to contribute to our journalism.
So there will be no paywall locking you from participating.
You can go sign up right now at newpress.com
and start contributing to the prompts that we have up there.
Okay, but real talk here, this thing has to make money,
or we will not be able to keep it open.
So, for those who have the finances and want to contribute
and support this mission,
you can sign up as a paying member.
It's $60 bucks a year.
Paying members will get access to a deeper insight
into how we make our journalism,
stuff that you don't see on YouTube.
They'll get access to a few extra spaces and communities,
and some exclusive content like Q&As with me,
discussions with the other creators,
maybe some unpublished interviews.
Oh, and for those who sign up soon,
you'll be considered a Founding Member.
And as a thank you, I am going to send you a beautiful print
of that Japanese map
that we crowdsourced with the community.
I've been working on this thing, designing it,
getting it ready to ship out.
I wrote a little narrative about the map
based on the insights from the community,
and you can see it as kind of a little piece
of Newpress history marking the beginning of this journey.
So you get that sent to you for free if you sign up.
And if you do pay,
you can know that we'll be using this money
to fund more creators, to build more channels,
and to make more in-depth videos,
in addition to running Newpress, the platform.
That's what this money is gonna be used for.
Basically, scaling up this effort
to reimagine what journalism can be.
But let me be very clear,
whether you are a paying member or a free member,
that will not affect your voice in the community.
Everyone's voice is equal
when it comes to contributing to our journalism.
We're not doing this to create some elite club
where our coverage is only made to please our funders.
Our mission is to foster a place of curiosity
and understanding through collective intelligence
of the group, curiosity over ideology.
So we're doing this.
I mean, I gotta say, I'm a little bit nervous.
This is literally the biggest thing we've ever done,
and I don't totally know how it's gonna go,
but I feel a lot of hope.
I'm feeling so much excitement.
We have, like, tens of thousands of people
already on the waitlist, and today it's live, newpress.com.
I don't totally know what form this is gonna take,
but I know that if we get enough people
to come and participate in this community,
we will all shape it together.
And my hope in all of this is that we can create a place
where journalism and information feels empowering,
transparent, honest, and that helps you actually understand
what is happening in the world today
instead of just scares you with noisy headlines.
We are undoubtedly in another one of those moments
where powerful people are moving in
to control the flows of information of all kinds
because information is power.
So come help us build a place
where we can start to take that power back.
I'll see you over at Newpress.
(clicks fingers) Thanks, everyone.
(upbeat synth-pop music)
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