Generative Engine Optimization (GEO) is the new frontier for online visibility, focusing on ensuring a brand is recognized and ranked by AI models like ChatGPT and Gemini, similar to how SEO optimizes for traditional search engines.
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GEO is the new SEO and if you're not
learning GEO, you're falling behind. So,
what is generative engine optimization?
Well, instead of giving you some, you
know, abstract broad definition, we're
going to jump in and actually measure
and benchmark how often the engines like
chat, GPT, Gemini, Google, and other AI
modes are showing your brand. We can do
this directly with a tool called LLM
refs. This is how often the LLMs or the
AIs are mentioning your brand. So if we
jump in here, they have a beautiful
website and we can start off with some
examples. So say we want to learn the
best lawyer in Atlanta. So if somebody
were to say, hey, I'm in Atlanta to the
AI, say Chachi Boutique, and they say,
"What is the best Atlanta lawyer?"
Anything along those lines, we can click
search. And what this tool will do is
that it will show all of the brands
their share of voice as well as the
position that they're in. So, Chat GPT
and other engines will usually say,
"Here's the top three lawyers in
Atlanta," something like that, and it
will list it out. Here, you can see the
top brands by ranking position. And this
tool is actually searching these
different AIs hundreds of times to find
how often they're mentioning your brand.
We can do another example, for example,
something like best GPS tracker or, you
know, best blue pen, best hiking tent.
And if anybody's asking these questions,
you see how often different brands are
being mentioned. This is essentially the
ranking position on AI that you're at.
And whenever there's a ranking position,
we can try to move ourselves up to that
top number one position on generative
engines. How do you inject your brand
into generative engines? You become an
entity. Now, when I say entity, don't
think of aliens coming down to Earth and
and, you know, taking over. An entity is
actually really simple and it's been
going around the traditional SEO world
for a long time. An entity is a person,
place or thing. It's a noun and
particularly a noun with a machine ID.
And so these are things, people, places
or things that a machine understands and
has a specific ID for. So they have
pinpointed right the Eiffel Tower as a
thing as an entity. And Google as well
as Wiki data has been doing this for a
long time. This is the advent of the
semantic web and it's what current
Google is all around. They have these
machine ids and they build up a
knowledge graph of the entire world and
generative engines do the same thing.
They have an ID and they use that same
or similar ID for entities and then they
have facts around that ID and so this ID
should be your brand and that is a core
step in this process is you need to
become a verified entity in the eyes of
the LLMs. Now, to do this, there's a lot
of things you can do, but there's really
some core steps that you can get down,
and they're not too difficult. To build
your initial entity, you're going to
want to claim and sync across all of the
normal profiles on the internet. So, you
have your Google business profile, your
Bing places, your Apple Maps, as well as
places like Wikipedia that might mention
your brand. All of these contribute to
building out your verified entity. All
of these should be claimed, verified,
and have your brand name and
descriptions on them. Get everywhere you
can be on the internet. So that includes
all social medias and get your name out
there. All of these different platforms
are feeding the generative engines. So
you need to be everywhere. You're going
to be hearing this more often as we go
throughout the video. But the very quick
way you can do this is use a tool called
Yex. Yex will help you distribute across
hundreds of platforms. yellow pages,
citations, things like that that can
directly integrate with chatb and other
AIS. And this is very key. If you do not
have your brand mentioned across the
internet in all of the normal places you
would expect, the BBB, things like that,
you're going to have a hard time
building out a solid entity. These
entities, these places, you want to be
everywhere. And you're going to hear
that again over this video because it's
a key part of GEO. You want to be
everywhere. Start off by verifying and
claiming and syncing all of the
different profiles on the internet that
mention your brand. This is also social
media. Make sure you have a LinkedIn
profile, company profile. It's some of
the most basic stuff. Keep it updated.
Keep it consistent. Your address,
everything should be consistent so that
the AI models can create a very
consistent entity for your business.
Doing this and posting will help you
achieve your brand recognition. And not
only this, we've even seen in Google
eyes that just someone searching a brand
a lot of times will create an entity for
it. There have been tests that prove
this. And so, you'll also want to start
hopefully having some branded searches
just by building up your business and
brand in natural ways, getting the word
around and, you know, existing for a
while. Hopefully, you have some of these
things already in place. If not, you do
have some work to do. Check out Yex.
It's going to help you a lot. Once
you're a verified entity, the next step
is to feed the AI structured data or
schema. Schema was a code originally
developed by all the major search
engines. So you're talking Google,
Microsoft, Yandex, they all came
together to build a code, a piece of
structured data is given directly to the
search engines. And come to think about
it, it's the same with generative
engines. This structured data, you can
be fed to the engines so easily in AI.
And it's an amazing way to give them
direct data about your brand and about
your services, offerings, and a lot
more. To give you an example of schema
code, we can go to schema.org and
actually add in one of those top brands
from LLM Rev. Here we have Cochran firm,
which was showing up most of the time
for best lawyer in Atlanta. If we run
through a validator test, we can see
their organization schema here. This is
although very basic organization schema,
it still seems to work. So you have the
type, organization, the name, the URL of
the website, and a description that's
really not saying much. They also have a
website schema. So their website, a
little description of who they are. They
also have a video object schema because
on their homepage, they have a video.
Now, you can go a lot more in depth than
this. You can have schema that mentions
and connects all of your social media, a
full description, where you were
founded, the founders, their names,
their LinkedIn. you can go really in
detail on schema. And if you do this,
you're getting an upper hand on getting
in those AI results. So now you have a
verified brand entity. You're on all the
yellow pages, all the Google business
profiles, and you're getting some brand
searches. You started adding schema to
your website. You have structured data
being fed directly to the AIS. What's
next? Well, this point is extremely
important for GEO, which is to be
everywhere. And not only that is to
really syndicate everywhere. Let me
explain. So, when you have something
like a blog post, you can take that and
you can make it an audio version and you
can upload it to Soundcloud, podcast,
Spotify. You can build a whole podcast,
upload that to iTunes, all of these
different areas. You can post that same
blog post in image format on your social
medias, on Pinterest, even you can
upload on Medium or LinkedIn Pulse. This
idea of syndicating your content
everywhere is key in the GEO era, in the
AI era. The reason being is that Google
and all of ChatGBT and all of these AIs
are crawling everything and they love to
crawl community- based stuff. So they
love to crawl Reddit, Medium, LinkedIn,
all of these places and they love to
crawl social media. And so you can
actually feed the engines information
about your entity, about your products,
your services, who you are, and you can
lead them to recognize your name as a
part of say best Atlanta lawyer or best
GPS tracker. All of this information can
be really gained by going multiformat or
multimedia. So, syndicate your content
everywhere, be mentioned everywhere.
This is really a key part of GEO. Next,
we go into actually some old school SEO
that's really making a comeback, which
is in GEO, press releases and back links
are still a major factor. When we were
looking at LLM breth, we could see that
they actually listed out and cited
different URLs that they were gathering
the information from. When you search
something on ChatGpt or any of these AI
models, they'll almost always search
Google or Bing or other places for
information and citations. These
citations, these back links are still a
major part of generative engine
optimization. And so, you want to be
listed where they're grabbing the
information. If we see PC Mag is a major
place that they're finding the best of
for X or whatever it is, contact them,
pay them, get listed on that listicle
and AI will crawl it and return your
brand. These kind of mentions are really
important. This link building is still a
key in 2025 and beyond for the AI era.
Even more so, even basic guest posts and
press releases can really help build up
your mentions. Since a press release
goes out on Google News and it builds up
across hundreds of websites, it's a
great way to really get your brand, your
entity, your products mentioned with the
relevant terms. So you can make a press
release of, you know, X was mentioned as
the best Elena lawyer and missed the
publication. Maybe you paid the
publication, but that's how you can get
yourself and the crawlers, the AI bots
to read and associate your brand with
the different questions, answers, and
mentions that people are entering into
Chat, TBT, AI, Google, and all of these
other AI models. That's going to be key
to scaling and getting leads and revenue
in 2025 and beyond. You are early. If
you're on this video, you are early. So,
I really am excited for you. time to
invest in the new era of the internet.
So, if you are interested in this kind
of thing, I have a link in the
description first line or in the pin
comment and have a discussion with us.
We can look at how this all relates
directly in your niche and the
competition there. So, I hope you gained
some value. If you did, leave a like,
subscribe, or add comments. How are you
guys injecting your brand into the AI
results? I'm so excited to share what
we're finding every week, and I am
excited to hear from you. So, thank you.
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