This content provides a structured, four-step framework and a detailed system for overcoming common scriptwriting challenges, enabling creators to produce high-quality video content significantly faster.
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Today we're talking about writing killer
scripts. If you want to learn how to
make content faster, this is going to be
one of the most helpful videos you ever
watch. Cuz the truth is, when it comes
to content, most people really struggle
with script writing hooks and
storytelling. And the reason is you
don't have a system for converting raw
ideas into winning scripts. Now, I've
studied thousands of the top creators
across every niche, and it turns out
they're all using the exact same script
writing process to make their videos way
faster. It's the same playbook I've
personally used to generate billions of
views and over a million followers. So,
in this video, I'm going to walk you
through the whole thing. This is the
four-step blueprint for building a
script writing system that will help you
make videos 10 times faster. And trust
me when I say this, nobody else has
given away this kind of stuff for free.
All right. Now, before I go through the
four-step system, it's really important
to understand why people get stuck with
script writing and storytelling. It
turns out there are four major blockers
that cause the blank page problem. These
four things are the reason why script
writing feels so difficult. Now, here
are the four script writing blockers.
The interestingness blocker, the hook
blocker, the storytelling blocker, and
the engagement blocker. Each of those
blockers corresponds to a question that
will pop in your head and make you
unsure of what to write. So, for the
interestingness blocker, the question
is, what is actually interesting about
this topic or story that I should
include? For the hook blocker, the
question is, what is the best way to
hook the viewer? For the storytelling
blocker, the question is, if I am able
to hook them, what is the best way to
tell the rest of the story to hold their
attention the entire time? And for the
engagement blocker, the question is, if
I'm able to hold their attention the
entire time, how can I make sure that
after they're done, they engage by
liking or sharing the video? Whether
you're a creator or a brand, these four
questions are going to be on your mind
every time you're trying to think
through how to tell a story. And when
you don't have an answer to any of those
questions, that's what holds you up and
causes the overthinking. So, what I've
done is built a script writing system,
really a framework that helps you
systematically think through each of
those questions to come to an answer
much faster. So, for the rest of this
video, I'm going to break down a bunch
of tactical tips for how to get through
each of those blockers. And then at the
end, I'll walk through my step-by-step
script writing process for how I
speedrun around the blank page problem.
All right, let's start with the
interestingness blocker. The very first
thing to tackle before you actually
start writing a script is to figure out
what makes the video interesting or
compelling. If you're making content,
you have to start with this step first.
Because if you don't have a set of facts
or an angle or a premise that's actually
interesting, none of the rest of the
script writing process really even
matters because you're going to be
optimizing for a boring concept. So,
this first part of the process before
you actually write the script is to jot
down a few bullets about what makes this
story interesting to you. Now, this
brings up a really key question. How do
we know which facts or nuggets to grab
that will make our version of the story
more interesting? In other words, is
there a formula for knowing when
something is going to be interesting to
others? And it turns out there is. I
call this the law of interesting.
Interestingness comes from shock value.
When you're making a video, whether it's
entertainment or education based, you
want to find key facts or opinions that
drive maximum shock. Now, shock value is
the distance between what someone
already knows about a topic and what you
tell them in the video. The greater this
distance, the greater the shock and the
more they will hold on to see why that
shocking claim might be true. For
example, I made a video about a Russian
engineer that built a fully functional
Iron Man suit in his garage. Now, when I
was researching this topic, I came
across a clip where the main engineer
said that he invented the world's first
personal hydrogen reactor, the glowing
thing that goes in Iron Man's chest. As
soon as I heard that, I thought, there's
absolutely no way that could be true.
How could a random guy in a garage build
a hydrogen reactor by himself? And that
right there, that curiosity shocked
based question that pops in your head
when you hear something you can't
believe, that's what you're going for.
My current belief was that there was a
0% chance this guy could have built a
hydrogen reactor. His claim was that he
did. The distance between those two
things is massive. And that distance
represents max shock, max
interestingness, and I had to stick
around and keep watching to figure out
if it were true. Now, knowing that, I
anchored my video around that detail.
And the video got 40 million views in 5
days. So, for you, when you're
researching a topic or just trying to
organize the facts you already have in
your head, you want to write down the
things that would drive maximum shock
based on what you think the viewer knows
or doesn't. So, here are the tactical
steps for doing that research process.
This is exactly what I do. I call it
idea development. When you research a
topic, you want to watch and read
everything you can and then assess every
fact you hear on a shock score of one to
100. Out of a 100 people, how many do
you think would have heard that thing
before or not? If your best guess is
about four out of five people wouldn't
have heard it, well then that's going to
be a shock score of around 80 out of
100. The goal is to find facts that are
true but also have a maximum shock
score. So as you find them, take those
facts and write them down as bullets on
your script document. And this works for
entertainment content like the Iron Man
example, and it also works for all
educational content. What do you know to
be true about this topic that most
people don't write those things down?
That's where true interestingness lives.
So, this first step, the gathering of
the facts, makes the research process so
much faster. Now, there's two ways you
can run this research process to mine
for the shocking facts. The first way is
that you could do it manually, where you
find videos and blogs, and you just read
all of them on your own and try to parse
out the different facts. Or you could
use the new sand castles.ai AI research
tool. And this is exactly what I do.
First, I find any reference links or
videos about the topic. I go to the
scripts tab in Sandcastles. I press new
script. I press notes. And then I drop
in any of those links or just a broad
context about the topic that I want to
make. Now, Sandcastles will
automatically write a V1 script. But I
just ignore that for now. Here's where
the real sauce is. Go down to the script
writing toolbar at the very bottom of
the page and click that first button on
the left. This is a research report that
was created based on the links and
context that I put in the notes. But
this isn't just a normal research
report. It was specifically created to
mine for interesting and shocking facts.
This report feature is basically a
shortcut for finding the most shocking
and interesting facts for any context or
links that you give. So, even if you
don't want to write the full script in
Sand Castles, which is totally fine,
this little research tool that's kind of
hidden is actually a super helpful way
to curate the shocking facts that you
can then use in your manual writing
process. So, those are the two ways you
can mine for interesting facts with a
high shock score. You can do it manually
just by watching all the sources or you
can do it automatically with the
Sandcastle's research report. Now, let's
zoom back out. At this point in the
script writing process, you now have a
dock with five to 10 bullets of the most
interesting and shocking facts about the
topic. And this will help us get past
the interestingness blocker because now
we have a process and a system for
curating the most interesting parts of
the story. Now it's time to actually
start writing the script and piecing
everything together. So let's move on to
step two. All right, the next most
important piece to focus on is the hook
blocker. And you guys are going to love
this one. Once you've curated the most
interesting aspects of the story, the
next question on your mind should be,
how do I hook the viewer? Now, we all
know the hook is the most important part
of the script. So, is there a formula
for writing a winning hook every single
time? Of course, there is. Now, I've
analyzed thousands of hooks across every
single niche. And it turns out there are
nine proven hook formats that tend to
work in every single category. If you're
stuck, the easiest way to solve for
writing a winning hook is just to use
one of these nine proven formats and not
over complicate it. All right. So, here
are the nine most effective hook
formats. You have secret reveal, case
study, comparison, question, education,
list, contrarian, personal experience,
and problem. Those are the nine. Now,
quickly, let me just go through a
oneline explainer of each of them so
that you can use these right after
watching this video. No gatekeeping
here, but to be honest, I could do a
whole video on just those nine hook
formats. So, if you want me to do a much
deeper dive where I dedicate a whole
video to those, break them down, do a
ton of examples, comment something like
nine hooks so I know that you guys want
that. Okay, here we go. This is the
quick breakdown of the nine proven hook
formats. Let's start with secret reveal.
The secret reveal hook works best when
you have some unknown insight or future
implication that the viewer might not
know. It teases the feeling that the
speaker knows something the viewer
doesn't. So, for example, Google just
released four free AI trainings that
make it way faster to learn AI. The
secret reveal format is great for news
coverage, product releases, or tactical
tips that have just been uncovered. All
right, next is the case study hook. This
is number two. The case study hook works
best when you're highlighting a brand,
person, or subject that achieved some
result in some unexpected way. For
example, Alex Hormosi just sold $100
million worth of books in 3 days using
this five-step method. Case study hooks
are great for breaking down a rapid
explanation for how X subject
accomplished Y result in Z method. Most
educational creators have a ton of
success with case study type hooks. All
right, third, we have the comparison
hook. The comparison hook is when you
instantly compare two or more versions
of something so you can illustrate the
optimal one verse the suboptimal. For
example, what's the difference between a
beginner creator versus an experienced
one. These are really great for breaking
down A versus B scenarios and creating
instant contrast between the ideal
desired state and the base one. All
right, fourth, we have the question
hook. The question hook is when you
explicitly ask a question to implant the
desired curiosity directly in the
viewer's mind. So, for example, can you
bake sourdough bread in under an hour
using only household ingredients? The
question hook is great for teeing up
challenge videos or directly asking a
question that is common from your
viewer. All right, fifth, we have the
education hook. The education hook
introduces a step-by-step process for
completing a single task, process, or
workflow. For example, here's the
easiest way to use ChatGBT to create
content. Typically, the education hook
is the precursor to a tutorial or some
kind of playbook. All right, sixth, we
have the list hook. The list hook
introduces an ordered set of items for
accomplishing a painoint or task. For
example, these are the five best
Premiere Pro editing templates that you
can use for free. List hooks are best
for plainly introducing a rapidfire list
of items. All right, seventh is the
contrarian hook. The contrarian hook
introduces a bold and contrarian take in
the very first sentence as a way of
grabbing attention. For example,
Jaguars's rebrand is one of the worst
design blunders in the history of the
world. Contrarian hooks are great when
you have a strong take that goes against
the grain and you're willing to frame
the entire video around it. And this
works especially well if that contrarian
take drives discussion in the comments.
All right, eighth is the personal
experience hook. The personal experience
hook introduces a personal story or
scenario, usually preceding a
storytelling type video. For example,
when I was in college, I use this sleep
technique to only have to sleep 3 hours
per night. Personal experience hooks are
best when you want to speak in first
person and frame up a story from your
point of view. And last, but certainly
not least, is the problem hook. The
problem hook introduces a specific pain
point or problem to set up a solution
response. For example, if you struggle
with acne, this is one obvious solution
that will clear it right up. Problem
hooks work best when you can agitate a
pain point that the viewer is already
aware of. Now, of course, not all nine
hooks are going to work in every
scenario, but in every scenario, I
guarantee one or two of these will be
the best bet of the nine. Now, once you
know these are the nine goated hook
templates, the questions then become,
how do I know which hook format to use
in what scenario? And then of course,
how do I take my chosen hook format and
write it so that it works for my topic
specifically? Let's tackle both
questions. The easiest way to decide
which of the nine hook formats you
should use is to study which hook
formats are already working for the best
performing videos in your niche. Now,
typically for every niche, there will be
one to two hook formats that just always
crush. And this is because certain
topics are better suited for certain
hook storytelling than others. So, just
pick the hook formats that are already
working for your niche and remix those.
Don't over complicate it. Now, the
easiest way to figure out which hooks
are best performing in your niche is to
go to Sandcastles, go to the channels
tab, and build a watch list of all the
top performing accounts. Go to the
videos tab, filter by that watch list,
sort by outlier score top down. Now,
you've got all the best videos in your
space from those accounts right there
for you. Click on each individual video
to get to the idea detail page. Scroll
down past the transcript and boom, right
there, we have the hook analysis for
you. This shows exactly which of the
nine hook types I just walked through is
being used on that video. It's
automatic. This makes it so easy for
you. You don't even need to watch the
video. If you just click into 20 or 30
of the top performing videos, there will
be a pattern. There always is. Now, if
you combine this datadriven pattern
matching approach on Sandcastles with
common sense, you'll easily be able to
figure out which hook formats work best
for your topic. Now, the second question
is, okay, once I pick the hook format,
how do I actually write it and tweak it
so that it works for my specific video?
And again, there are two ways to do
this. The manual way is to take the
literal word for word hook from the
outperformer, copy that down, paste it
in your doc, switch the words mad lib
style, and run with that. So, the way to
do this, go to Sandcastles, click into
the video, see the full transcript, copy
the hook word for word, and go from
there. Again, pretty easy, but that's
the manual process. You have to know
which words to switch mad lip style. The
other way, the automatic way is to again
use sand castles, but it's a different
feature. one that will automatically
write all the hook variants for you in
one click. So to access this, go back to
the scripts tab, go to the script you
just made, go all the way down to that
script writing toolbar at the bottom.
The third button, the one with the key,
click that. What you see are all nine of
the hook options written for you for
your topic automatically. Now again, you
might not want to use the Sandcastle's
generated version word for word. Take
that, copy it, paste it in your doc, and
tweak it from there. And I'll say this
again, you may not want to use Sand
Castles or any AI tool to write the full
script end to end because you don't like
how it reads. But these little pieces,
the research report, the hookwriter,
these little things help you figure out
puzzle pieces to add to your script
process to find the answer quicker. Now,
as a bonus on hooks, before I move to
the next step in this video, I just want
to quickly review the four hook
commandments. Once you write your hook,
screen for these four things to make
sure these are true, and your hooks will
perform much better. The four
commandments for hooks are alignment,
speed to value, clarity, and curiosity.
For alignment, hooks are actually three
parts. It's visual hook, spoken hook,
and text hook. It's not one component.
It's actually three. The visual, spoken,
and text hook must be aligned. Whatever
you say in the spoken hook has to match
what you're showing with the visual and
text. Now, the nine hook formats I just
went over, those are obviously the
spoken hook. That's what you write on
the script. That's what you speak. But
you should also be thinking about what
visuals and text you should show on
screen to complement the words you're
saying. Okay. Next, when it comes to
speed to value, the hook delivery must
be fast. Zero delay, zero fluff. If the
viewer only hears one sentence and you
stop the video there, is it clear what's
coming next or is it up in the air? It
must be clear. The third piece, when it
comes to clarity, the hook must clarify
what the video is going to be about.
Again, if the viewer only hears that
first sentence, are they clear about
what's coming or is it murky? Do they
not understand the words you're saying?
It must be clear. And then lastly is
curiosity. The hook must open a question
in the viewer's mind. This is the
curiosity loop concept. When you're
reading the hook back and you just read
the hook, does it make you want to keep
watching, keep reading, or not? So now
you have the nine proven hook formats
with a description of when you use each
one, and the four hook commandments,
kind of like filters or a checklist that
you should run your hook through once
it's written. If you want an even deeper
dive on hooks, I made three other
completely free videos that I'll link
below. I also recorded a 2-hour in-depth
training just on hooks. Literally
everything I know about hooks with a
37page notes guide that everybody who
takes the training gets. That's also
linked below. If you want to go crazy on
hooks, the answer's right there. It's in
the description. You don't need to watch
anything else. Okay. So, at this point
in the script process, let's just zoom
back out and orient where we are. We've
gone through two of the four steps.
First, we curated the five to 10 most
interesting facts about the story. And
second, we've now picked the hook format
and written the hook. If you're looking
at your script document, you now have
the body points and the hook done. Next,
we need to figure out how do we piece
those body points together to tell a
compelling story after the hook. Okay,
so the third blocker, remember, is the
storytelling blocker. And for this one,
you're stuck on this question. If I am
able to hook them, how do I tell a story
that's compelling enough to hold their
attention through the whole thing? And
the easiest way to solve the blank page
problem of writing the story is to start
with a story outline. I call this the
story structure. It's the way the story
flows after the hook. Now, listen, I'm a
nerd when it comes to this stuff. Just
like the hooks, I've analyzed thousands
of the top performing videos across
every niche. And there's also a proven
pattern for story structures. There are
seven winning story structures that tend
to work across every niche. And just
like hooks, I'm going to walk through
all seven, give you the sauce, and tell
you exactly how to use them. If you
don't know where to start when it comes
to structuring those facts into a story,
I would pick one of these seven. So, the
seven story structures are this:
breakdown, newscaster, case study,
explainer, listical, problem solver,
tutorial, and educational. Now, just
like we did for hooks, let's go through
a two to three sentence explainer of
each one. I'll break down when to use it
and what hooks to pair with each
different storytelling structure. Like I
said, nobody gives away this kind of
stuff for free. So, if you're liking
this, you know what to do. All right,
the first story structure is the
breakdown story structure. And the
breakdown story structure is really used
to explain any concept in building
blocks. Essentially, you're breaking
down some complex thing. Now, the
outline that you would use for breakdown
stories goes like this. First, you have
a hook. Then, you have some initial
context shock. Then, you have a block
explaining what happened or how it
works. Then, you have a block for why it
matters. And then, an outro. It's a five
block outline. The breakdown story
format is best for things like product
launches, general development or news,
new technology or analysisbased stories.
Now, typically the best hooks to use
when you're writing in a breakdown story
format would be the secret reveal, the
question, the comparison, or the
contrarian. Okay. Second, we have the
newscaster story structure. The
newscaster story structure is used to
explain a largely factual recounting of
an event. Typically, not as much
opinion, more facts. It's like a
journalist. It's kind of like a
breakdown, but it has more of a
journalistic fact-based slant. Now, the
outline for newscaster stories goes like
this. You have hook, you have the full
context of the story, you have an
optional extremely short take or
analysis section, optional, and then you
have an outro. So, it's three or four
pieces. And like I said, newscaster
stories are typically best for
journalism or sharing the news. Now,
typically the best hooks to use if
you're trying to write in the newscaster
format would be secret reveal, question,
comparison, contrarian, or problem.
Okay. Third, we have the case study
explainer story structure. The case
study explainer story structure, that's
a mouthful, is used whenever you're
trying to educate a viewer on some
blueprint or framework or process that
was used to achieve some outcome in some
way. Now, the outline for case study
explainers is hook. the framework, which
is typically two to four pieces breaking
down in succession the framework used
and then the outro. So, it's really
three blocks, but that framework block
is like the whole story. It's there's
many blocks between. Case study
explainers are best when you're trying
to teach skills or break down some
framework quickly. And typically, the
best hooks used when you're doing a case
study story would be the case study
hook, a question hook, or a comparison
hook. All right, the fourth story
structure out of seven is the listical.
Now, the listical story structure is
pretty straightforward. It's when you're
trying to educate a viewer using an
ordered list of items. And the outline
is very simple. It's hook. It's the
list, whatever the three to five items
would be, and then it's the outro. Now,
listicicals are best used when you have
a mutually exclusive list of atomic
units, things that you can break apart
in separation and just go one after the
next. Typically, for listical videos,
you use the list hook, but you can also
use the problem hook as well. All right.
Fifth, we have the problemolver story
structure. And the problem solver story
structure, again a tongue twister, I
need simpler names, is very common. It's
when you're trying to agitate a pain to
tee up some solution. Problem,
agitation, solution. Now, the outline, I
kind of just alluded to it, would be
hook, problem, and you can agitate the
problem in there, solution, outro.
Problem solver stories are best when
you're trying to lead with the problem.
It's a very simple structure, but it's
executed very well, especially for
educational or product use cases. Now,
typically for problem solver stories,
you're going to use the problem hook.
You could also use the question hook or
the contrarian hook. All right. Sixth,
we have the tutorial. And the tutorial
story structure is really used as like a
ride along or a recap of an experiment
or some walkthrough of a system. This is
what you'd want to use if you were
explaining a step-by-step process for
how to do something. Now, the outline
for tutorial stories, very simple, is
hook, the tutorial, which again is like
a listbased step-by-step flow, and then
the outro. So it's three blocks, but
that middle block is kind of expanded.
As I mentioned, tutorials are best for
education, kind of explaining uncharted
territory, trying to break down a
complex system, things like that. Now,
the difference between a tutorial and a
list is that for tutorial, you have a
series of steps, but they all go in
succession leading to one outcome. They
don't really live alone. The steps can't
live on their own. For list, every
single unit, every single piece in the
list can live on its own. They're kind
of like separate things. They can all
help lead to the same outcome, but
they're all separate. So it's contingent
steps on each other and then separate.
Now the difference between a tutorial
and a case study story structure again
tutorial is step by step leading to one
outcome. The case study is less howto
steps and more analysis or reflections
of pieces that led to that outcome. So
they're two sides of the same coin. All
right. Number seven is educational or
personal story. And this story structure
is really used for storytelling from the
first person perspective. Anytime you
want to lead with the creator's point of
view, you're going to use this personal
story structure. The outline for this is
very simple. It's hook, personal,
experience, story, actually telling the
story, start, middle, end, and then
outro. So, it's three blocks, but again,
that middle block is a bit expanded. And
educational stories, like I said, are
used to illustrate firsterson learnings.
Typically, they lead to motivation,
inspiration, something of that nature.
Now, the best hook to use for these
would be the personal experience hook.
You could also use the problem or
contrarian hooks. All right. Now that
you know the seven story structures, and
apologies, that was a mouthful. The two
questions that pop in your head again
are the same thing. How do I know which
one to use? And once I pick one, how do
I write my story for my topic? How do I
tweak it so that it works for me? Let's
tackle both of those. First, how do you
know which one to pick? The best way to
know which one to pick is the exact same
process I talked about when we were
going over hooks. You want to study the
best performing videos in your niche to
figure out how they tell stories for
those viewers in those topic areas and
then pick those one to two story
structures that work over and over. Now,
if you're a script writing guru, you can
make any of the story structures work
for any topic. But if you're not and you
just want to take the easy route, pick
what's working for your topic and just
use that. It couldn't be any easier.
Now, I will say this, the winning story
structures are going to vary niche to
niche. But for every niche, there are
going to be one or two standouts that
always seem to work. And again, that's
because the psychology of consuming
different topics varies. And so, certain
storytelling methods are just more
effective in certain areas than others.
Now, the easiest way to figure out what
the winning story structures are in your
niche is to go to sandcastles.ai, I
build a watch list of all the top
accounts using the channels tab. Go to
the videos tab. Filter the videos by
that watch list. Sort by outlier score
top to bottom. Click into each
individual video. Scroll down and look
at the story structure analysis section.
We literally put which of the seven
they're using on every single video. And
really all it takes is going in maybe
once a week, clicking on the top 20 or
30, and just noticing the pattern. There
is always a pattern. You will see it
right away. Now, of course, the last
question is once I pick which of the
seven to use, how do I actually tweak
and write it for my topic? And again,
you can either do this the manual way or
the automated way. And you're probably
sensing a theme here. I'm trying to give
you all the tools for how to do these
steps as fast as possible while still
maintaining quality. But if you like the
manual art of script writing, I'm still
breaking down the why and the how so you
can do it by hand. Now, when it comes to
story structure and actually writing the
story, both manual and automated benefit
significantly from using sand castles.
Now, on the manual side, this is what I
would do. I would go to the script tab
in Sand Castles. I would go down to that
script toolbar that we've been going to
the second button. Now, click that. That
is now all seven story structures laid
out for you. Now, if you want to do this
manually and you don't want to use sand
castles to write, which is completely
fine, click the copy button on whichever
structure you like. Paste that into your
doc or paste it into chat GBT. And that
is now the outline that you can use. And
what you're going to do is just start
slotting in facts that you've already
pulled those interesting and shocking
facts into each bucket to logically tell
the story from beginning to end. Now,
obviously, there is an art to slotting
in those facts. Obviously, there's an
art to the writing itself, and I don't
have enough time in this video to go
into every nuance of the writing. If you
want me to make a detailed breakdown on
that, put that in the comments so I
know. This is the shortcut for the
writing. Imagine you were telling this
story to a friend. You now know the
facts you want to tell them. You now
know how you would intro the story with
the hook. How would you order those
facts so they would understand it the
most? What order do they go in? That's
how you should think about sequencing
the actual writing itself. If you want
to watch a live breakdown where I script
and kind of voice over exactly why I
write each word the way I write it, I'll
link that video below, too. Now, of
course, if you want to avoid all the
headache of the manual part and trying
to figure out how to sequence the steps,
you can use the automated flow, which is
going into Sandcastles, picking which of
the structures you want to use, and then
one click, we'll write it for you. And
again, if you don't like the way Sand
Castles writes and you prefer Chachi or
Claude, that's totally fine. But having
access to the story structures, the hook
formats, and the research report, these
little pieces make it way easier to
drive whatever process, manual, chat, or
claude, you prefer. I'll be honest, I
personally don't really like an AI
program writing my scripts end to end.
It just feels very artificial. But what
I do like using is different pieces here
or there to kind of stitch together my
90% draft as quick as I can and then I
manually edit from there. And before we
move on and finish the video, the reason
why it feels like sand castles is always
the answer for doing this faster is
because it is. I built sand castles
specifically to make short form video a
thousand times faster. all these
formulas, all these playbooks, all these
learnings. Nobody else is on the cutting
edge like I am. If you like the way I
explain this stuff, I am taking my brain
and distilling it into Sandcastle so
that you can use it on demand whenever
you want. That's why it feels like it is
the answer because it is. Okay, let's
zoom back out. At this point, we have
now covered three of the four major
script writing blockers. First, we broke
down how to mine for the most
interesting facts in the story. And then
we covered the top hook formats and the
top storytelling structures that you can
use to start piecing together those
facts. And we covered those in that
order because this whole video was about
how can you write scripts faster. And
once you have structures and templates
that allow you to know how to write the
hook and how to write the story, this
process gets way quicker. Now, the last
blocker is the engagement blocker. And
the question in your mind should be, if
I'm able to hook them, if I'm able to
hold them the whole time, how do I make
the story good enough to where they
actually engage and they like or share
with a friend? And I'll give you this
one super fast. The way to ensure the
engagement happens is to increase the
chances that an emotional transfer
happens via some sort of payoff. Now,
there are six buckets of emotions that
you could use content to drive. You've
got awe or inspiration, amusement or
humor, excitement or joy, anger or
outrage, surprise, shock or curiosity,
and then sadness or empathy. Those are
the six. The greater the transfer of
emotion that your video has, A, the more
the viewer will like it because the
dopamine release, and B, the higher
chance there is that they'll share it
because they want to transfer that
emotion to someone else. Now, the best
way to ensure this emotional transfer
happens is to be very intentional as
you're writing on the emotion that you
want to drive. And so, what I like to do
is write the desired emotion that I'm
going for at the top of my page as a
reminder when I'm writing so that I can
use that as a filter. So, those are the
four key steps to go from a blank page
to a finished script really fast and
avoid the four big script writing
blockers. Step one, curate the highest
shock, facts, takes, and opinions to
ensure max interestingness of the video.
Step two, choose a proven hook structure
and make sure your hook satisfies the
four hook commandments. Step three,
choose a proven story structure. And
step four, ensure the emotional transfer
happens. Now, let's recap the
step-by-step system that you should use
for your script writing to ensure that
you can get through it as fast as
possible. The first step is that I'm
researching and I'm writing down as many
bullets as I can that are interesting
about the topic. And again, the way I
look for those is that I'm documenting
anything that shocks me based on the 1
to 100 shock factor score. You can do
this manually or you can use the
Sandcastle's research report feature to
do this much faster. Second, based on
the facts I find and the general
approach I want to take, I'm going to
write my desired emotion at the top of
my paper to make sure that I'm using
that as a filter for the rest of the
process. Third, I'm picking the hook
structure that I want to use, and I'm
doing that by using sand castles to
figure out which hook structures are
working the best for my topic and my
niche. I'm taking one of those hooks in
that structure, and then I'm tweaking it
and optimizing it for my specific video.
And of course, I'm ensuring that that
hook meets all four hook commandments
and that I have a good visual to pair
with it. Now, fourth, I'm picking the
story structure that I want to use to
write the rest of my script. To do this,
again, I'm looking at what has already
worked in my niche using the sand
castle's analysis process, and I'm
thinking about my own personal spin and
the facts I have at my disposal,
combining those to pick the right story
structure. I'm taking that story
structure. I'm writing the outline of
that structure on my page. And I'm
starting to think about how I can slot
different facts in. Just writing down
those sections, I'm telling you, is very
helpful in the flow. All right. Fifth,
I'm going to actually write the script
using that outline. And I know we didn't
talk about this piece as explicitly as
the others, but once you have the hook
format chosen, the shocking facts
pulled, and the story structure outline
decided, it's really just about layering
the facts in order, and adding
transitions to smooth it out. That's
really all you have to do to write a
banger script. And again, I will go
through a much deeper dive on the
writing in the future. If you guys want
that, just comment below. All right.
Then lastly, I'm going to read through
the finished script and I'm going to
have that emotional filter in my mind
again. And I'm just gut-eing if I want
anger shock. Did this script written
drive anger shock in me or not? It's the
last check. If not, I would change the
wording and phrasing to make that
emotion more visceral. Now, at the end,
once I have all six of those things
completed, there's a quick four-step
checklist, four questions really, that
I'm asking myself to make sure that it's
finished. This is what I'm asking. Is
this story interesting? Is this story as
compressed as it can possibly be? Does
this hook actually hook me on its own?
And what emotion do I feel when I finish
reading? If I can get through those four
questions, just based on the text script
alone, I know I'm good once I add
visuals, cuz they'll only make it
better. All right, guys. That is all
I've got for this video. This was a
master class on how to write scripts 10
times faster. Obviously, the only way
you're going to get the script writing
from 60 minutes down to 60 seconds is if
you use an AI tool from end to end. But
if you're like me, you probably feel
like the AI writing just doesn't hit.
It's just not there at the quality you
want. What I found to be the fastest
while still maintaining effective
quality and being able to go viral
whenever I want is using the system and
automated pieces where it makes sense,
but then stitching together and editing
manually. That combo seems to work the
best. And I'm telling you, using sand
castles to find the proven outliers,
both for hooks and story structures,
that alone will save you 10x the time
when you're trying to figure out how to
write the script. As always, guys, I'm
trying the absolute best to make it
easier for you to make better content.
That's my whole mission with this
channel. Whether you're a creator or a
business owner, this script writing
framework should help you a ton. Keep me
posted in the comments if you guys like
this one. I really do read every comment
and use it as a guide for what videos to
make next. So, if you want something or
you're confused, please leave a comment
and let me know what I should cover. And
remember, if you're a business owner and
you're still watching, I built a free
community specifically for you
entrepreneurs trying to get better at
content. We have 31,000 business owners
in there. There are 60 free trainings
just like this. Everybody's working
together to help each other. Everyone's
giving feedback. It's honestly a great
vibe. If you're an entrepreneur and you
want to join that, it's completely free.
I've got an invite link below. Until the
next one, we will see you guys then. Peace.
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