The core theme is that absolute certainty, cultivated through mental conditioning and visualization, is the key driver of taking massive action, achieving significant results, and creating a self-reinforcing cycle of success, distinguishing those who achieve great things from those who do not.
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so you know think about what's the Holy
Grail between somebody taking action or
not it's one word certainty when
somebody is absolutely certain they you
know common word is believe right but
you know you can believe at a general
level or you can believe with certain
when you're absolutely certain that if I
do this it's going to get that result
and that result is going to change my
life you'll do it when you think it
absolutely is not going to work you're
never going to do it the middle no man's
land of maybe it'll work maybe it won't
that's the piece that kills people right
so if it's a must for you you got to
make it work right in our case right
it's an example if it's not a must for
you and you're not sure you don't know
what to do so I years ago I look around
and say okay how do people get
themselves to follow through that
haven't been following through what's
the difference and I started
interviewing hundreds of people
literally and eventually thousands
because I had thousands in my events so
I'd ask the group to give me their
feedback and I came up with this model
it's like the Holy Grail of belief or
the Holy Grail of momentums like the
difference between what makes the rich
get richer and the poor get poor right
and the difference we all know is
mindset but like how's that built so
this is what I did I create these stupid
little four little boxes and I'll
scribble it here for you you think about
the first thing that determines whether
you can do something or not and I put
that in this first box at the top here
on the left side it's potential like
what's the potential of a human being
like when you guys started you proved
something no one had done in history you
ran the four-minute mile right for Godly
knows how many centuries they're trying
to run a 4-minute mile Roger banister
does it how did he do it do you remember
you did it in this industry right you
made a million bucks in a day no one had
ever done that in history right after
you did it bunch of other guys are doing
it in case it became possible Roger
banister didn't just go physically
practice he made a shift in his head he
practiced in his head because he could
never achieve it physically so he had a
change in his head first so the result
became certain enough he believed it and
then his body got him through after
Roger bister in that 4minute mile within
two years 37 people ran a 4minute mile
when no one in history had ever done it
now here's how it works the potential
for anybody getting your product is
extraordin they could do what you've
done as much more or less they can do
whatever they want to do the potential
is there the Market's proven that
whether or not they taing a potential
has a lot to do with what action they
take which is the question you came to
me with right like you know God hell's
potential but they're not taking action
and we all know that the action they
take is going to determine the results
they get that's pretty obvious so most
people have a belief about what their
real potential as a matter what you tell
them and that affects how much action
they take and of course that affects the
result and then ironically that result
reinforces their belief and then that
belief affects it so give you an example
let's say a person has unlimited
potential we all agree but they take
little action little results why because
they have to start with a problem with
their belief they don't believe it's
really going to happen for me maybe for
Frank Karn because he got the cool hair
and stuff or maybe it's for you because
you're so driven but it's not Me Maybe
Tony Robins because he's a freak got
these big teeth whatever their thought
process is right they got this thing right
right
but what happens is if you believe that
there's very little potential how much
action you going to take nothing nothing
little and when you take little
potential with a little action what kind
of results do you get lousy little
results and when you get little results
what does that due to your belief you go
see I told you this was a waste of time
sold you this wouldn't work and then
what happens you tap even less potential
you take even less action you even worse
results and your belief gets even weaker
and this sucker feeds on itself until
you are in the downward spiral poisonous
it's poon and it's self-fulfilling now
what if something could happen that
could come along and fill you with a
sense of absolute certainty not like I
believe but I mean well you know in you
guys's case mine as well we knew cuz we
had to cuz we burned the boats there was
no other option we had to find the way
we had we weren't going to live that way
we all did it in different ways and for
different reasons but in essence that
was it if you get yourself in a state of
certainty that this is going to work I'm
going to find the way and if this
doesn't work I will make the way then
you have a lot more potential and when
you're certain in your potential you
take Massive Action when you take
Massive Action you really believe in
something you get great results when you
get great results your brain goes see I
told you I was a stud I told you this
thing would work out now you're even
stronger you tap more potential take
greater AC greater results that's how
you went from 300 bucks in a week to 255
days to a 100,000 in a month to a
million bucks in a day same thing with
you and we get momentum why the rich get
richer and the poor get poorer now some
people go out and they go well I'm going
to take a bunch of action all right I'm
going to open this product I'm going to
try it and they'll say to you I even did
it but it's like a Salesman who goes and
knocks on the door and he knocks on 100
doors and says you don't want one of
these do you yeah exactly right and even
if he doesn't say it verbally his face
says it because he doesn't believe it's
going to work so his voice his body the
execution is so weak maybe if he talks
to 100 people somebody's going to buy
out of pity they don't want his kids to
starve right but he's not going to get
the result so the core difference in
people is how do you produce certainty
when the world isn't giving it to you
you go out and you try and you try in
your case your 100,000 in debt nothing's
working how do you keep yourself going
the way you did it the way I did it the
way you're doing it we may not have done
it consciously is we didn't change our
potential that was there and it wasn't
even taking more action taking more
action with a belief it's not going to
work it's not going to change anything
we got results in our head that made us
feel certain as if it had already
happened true or false for you true
right so give me an example so people
know I'm not just making this crap up
well I mean just like when I had nothing
I already knew I was driving like
Ferraris and Porsches and stuff cuz I
always wanted those cars I already knew
I was going to have them it was
inevitable right I inevitably you know
that was just my inevitable outcome but
how did you do that did you have a
ritual did you think about it regularly
was it one time you thought about it or
was it something you had an obsession
towards I had an obsession towards it I
mean I used to go I used to work at a
video store which is the last job I ever
had in my life thank God and uh I used
to go to to work almost every day and I
used to bring two magazines with me to
read on my breaks on Entrepreneur
magazine just to read about business and
everything else to read about what other
people are doing looking for role models
and I used to carry an auto trader with
me and I used to look at Porsches that
were for sale yeah and people always
used to ask me what are you doing with
that auto trader magazine I'm like well
I'm just picking out the Porsche that
I'm going to buy right when I'm which
probably got you a lot of crap I did I
people made fun of me I actually had a
boss at that job tell me you know you
really shouldn't do that to yourself
John because it's it's very very likely
that that is never going to happen that
it's very like that you're never going
to have that car yeah that's that's the
kind of belief he was trying to put in
my head and I was like no you don't
realize that it's it's inevitable right
that I will drive here sometime in the
near future with that car when I'm not
working for you right and drop movies
off for you to put back on the shelf and
that actually happened and it was one of
the most fulfilling days of my entire
life and the great thing was when I
pulled up in this car I was you know I
was in my mid 20s a car that most mid
what kind of car was it it it was a
Porsche 9911 turbo it was a convertible
and everything just beautiful car it was
one I yeah when I always dreamed to
having but you know for a few years I
always Circle the ads of which ones I
was going to buy when I finally got it
and I pulled up at the store you know I
had all these people some people that
were still working at this $7 an hour
job were there years after I left and
I'll never forget this even the boss and
stuff and then the reaction of the
people was like wow that is awesome yeah
is that your dad's car and all I said to
them was not exactly good for you and I
just smiled and just left but it was you
know I just I it's the weirdest thing
but I just knew it was going to happen
but you knew it because you I
conditioned myself you did it over and
over again when I was in high school I
was not a popular kid but I was
passionate and intense and I'll never
forget some people give some particular
girls gave me some crap in a guy tube
and I wrote in their journals or their
you know their annual yearbook at the
end I wrote you know someday I said you
treated me like hell someday I'll be
rich and famous and you'll be an effing
truck driver and you'll be sit there
I'll be with my rich I'll be with this
beautiful woman of my life rich and
you'll be watching me on television
thinking you wish you would have treated
me better I actually wrote this in
people's annels cuz I went to a 10e high
school reunion when the people showed me
this stuff right but it's like I burned
the bridges baby I was like there this
is how it's going to be so I'll give you
a perfect example of this you know they
did studies many been done at this
element where they want to see how much
does the Mind affect performance so they
take basketball and I've worked with a
lot of NBA players and turn them around
and one of the problems many of them
have is they'll choke on the free throw
on you know well everybody knows in that
case if you normally shoot really well
and now you're not something's
interfering something's getting in front
of your state some uncertainty right
obviously so they take a group and say
we're going to make them better how do
you make somebody better who has got
this mental block so they take a group
of guys and they're going to do free
throws and they do one group where they
just practice for six weeks totally
intense practice and I forget the number
of free throws but they got to do this
many free throws every day take a second
group and they have them not practice at
all obvious and they take a third third
group and they don't let them touch a
basketball all they do is have them
practice in their mind but the key is
it's not practice makes perfect it's
perfect practice makes perfect as corny
as that sounds so these guys see
themselves making the shot every single
time conditioning their mind and body
that it's perfect every time they're not
interrupted by a reality that would
screw with them so at the end of six
weeks they T it up and now they give him
a test to see who has the highest free
throw percentage you know success what
do you guess it's going to be well you
obvious person says obviously it's not
the guys that didn't practice but which
one is it the mind or is it the ones
that actually practice I'm assuming the
mind yeah you would assume it because
it's true right you intuitively know the
truth that practicing is not enough it's
getting yourself so certain so many
times that now when you go to do it
there's no hesitancy and you execute
it's having that absolute certainty that
makes you tap your full potential take
Massive Action get massive results be
reinforced having stronger belief this
is what makes somebody a star anything
it's like Jack Nicholas the golfer he
visualized every shot and where it was
going Landing right where he wanted it
before he ever hit it every single time
and what do most single time they just
take a practice swing and they kind of
hope for the best and point in the right
direction and hit it and some of them if
they've had some bad hits what are they
really focusing
on you know what I don't want to
do and that's the same thing here you
were talking about working in the video
store and looking at the porches and
stuff I used to drive around in my car
you know doing the cold calling with the
credit card machines and one way that I
would avoid cold calling the pain of
like cold calling and knocking on doors
and everything would be to listen to
your stuff and listen to Jim rone stuff
just drive around no particular Des just
to listen to it and strangely I still
like to drive around I prefer to listen
to that stuff in the car for someon cuz
it's where you got imprinted I guess I
mean it's like well drive up and down
the coast and check out the ocean you
yeah so I would drive around and I would
envision myself holding those types of
seminars teaching people that kind of of
stuff and 3 weeks ago I was teaching a
seminar in San Diego and I was talking
about beliefs and envisioning things and
I had to stop and I shared with the
audience I was like you're not going to
believe this but I actually used to
Envision this very moment me talking to
you right now so really really works W
definitely works makes a difference I
say I'll tell you what I worked with
Andre agasse in 1993 I think it was he'd
been number one he dropped a 302nd in
the world and he was ready literally
ready to quit with no exaggeration his
father was managing him and he was so
angry with his life and he went through
some I think wrist surgery at the time
and he's working on his swing and he was
dating Brook Shields at that point they
weren't married not his current marriage
obviously and so she said you got to
come see Tony because I don't need
motivation he go he's not motivation man
he's strategy he'll show you how to make
that shift in your head so he comes I
worked with a guy and in the beginning
he's saying you know do your magic stuff
like oh yeah great thank you and I said
tell me you if you hit a tennis ball
perfectly and I'm trying to get him in
the zone to remember that time like you
visioned where he was perfect at it he
goes of course I have and I get Vision
over and over again and finally he's in
the zone he's feeling that again right
he's seeing it and he's feeling certain
and the swing is going perfect I said
how's that feel go it feels perfect I
said but are you thinking about the
swing you're not thinking about the
swing you're not thinking about how to
do it you're just seeing the result you
want so vividly that it's there so all
he did was train him how to go on that
state over and over again he won the
next weekend the second weekend he came
in second within six months he was
number one in the world again and he
gave me unbelievable credit but all it
was was conditioning the mind you did it
with tape so did I I we were just
talking about this earlier Pam and I I
used to go when I was 17 years old down
a downtown Los Angeles this place called
night education K andig GT like at the
night and I'd save up all my money work
as a janitor and I would get these tapes
and listen to these things over and over
and over again I went there for years
and I didn't have enough money and I
leveraged everything I had but I knew
how to train my mind it's the one thing
I knew how to do this man's name is
Mario I saw him in his 80s you know he
obviously knows how my life turned out
and was very proud of the role he played
and that process you tell people the
story this guy's the real thing he
didn't just start out this way this is
how Tony did it he listen to these tapes
he conditioned himself right this is the
real stuff he passed away a few years
ago I'm calling his house and he passed
away and his his his daughter was there
and she wanted to share with me that how
I touched his life and so forth but the
best thing was I thought you know what I
want to get those tapes I want to get
that stuff that conditioned you I want
to go back to that moment like you did
of you know that moment was visualizing
now I'm living it and she said he left
all this in his will to you so I have
all these tapes now that from the time
when I originally went through like I'd
go to sleep and these sleep tapes that
condition my mind to believe that I
could succeed even when I was sleeping
or to build energy in my body and
anybody wants to succeed has got to know
it doesn't just happen you can buy a
product but you also with that product
have got to condition yourself you got
to make it a must and you got to get a
ritual and if you do it whatever you
used to dream about you thought was so
huge you'll just live it you'll live it
like you lived this yesterday like we're
all living the life that we envision cuz
we had to and cuz we played this game
with our head we got the belief to be
real by seeing it enough times and feel
it enough times to our brain believed it
and then it made it happen which raised
the potential which made us take more
action which got us better results which
raised our beliefs again that's right
and then that's what that's why the rich
get richer and the poor get poorer so
instead of bitching about it change it
this is how you change it's like a
self-fulfilling prophecy completely it's
pretty easy to change just that one
simple exercise was amazing I'm still
like holy crap I wonder what else I can
do now but look what most people do most
people do the opposite of that right
they get the product or they think about
doing it what do they Envision it not
working that's right the excuses so they
Envision it not working soon as they
Envision I'm working they feel uncertain
soon as they feel uncertain how much
potential they've that little if
anything and so they send back your
product and they listen to the damn
thing you know and guess what what does
that do by the way they make that as
another lousy result in their life I
didn't even follow through on that and
they believe even less this process is
the Holy Grail it's where the whole game
changes and anybody can do it and they
can do it in a few minutes and if they
do it a few minutes each day then they
get a different life they do it a few
minute one time their life changes for
the day it's we're defined by our
rituals everybody's got rituals certain
things they do every day and what we
three have in common and anybody that I
know of who has a life that they're
living that was once a vision is we saw
it again and again again even when it
didn't work even when you lost 100 Grand
even when I'm working as a janitor
there's something we would not give up
on and if somebody watching wants to
change their life they got to decide
what they won't give up on and then put
themselves in the state at moment by
couple little rituals that's all and I
think especially when it comes to
anything related to making money like
making money products or promises or
courses people are so inundated with
scams and all this garbage true garbage
that you know their natural thinking is
that they're so skeptical it's like they
fall into the conditioning of well if
anything's everever going to work that
thing has to prove it to me before I
believe anything so when they they go to
approach the thing to make more money
with they're like well I'm starting at
zero and this thing has to prove to me
that it has any potential at all before
I believe that it will don't don't you
agree with that's the case unfortunately
agree it's the case but here's the truth
when somebody says to me in my business
even M because a lot of people think I'm
a motivator I hate that term that's
never been what I've done I do believe
in energy and I'm passionate you know
they see 10,000 people in the room
rocking they go he's motivating them I
believe in Peak State you get a top
athlete you get in a concert and you get
in state right the problem is to to
defend themselves so they won't be
disappointed again they lower their
expectations so someone will say to me
well I'm skeptical or I'm pessimistic
and my response to them is no man you're
gutless it takes no guts to be skeptical
you don't have to have any capacity to
be a Critic and now with the web you
don't even have to own that you're the
one being the critic can burn somebody
and you know anonymously right I said
you know what it takes guts to believe
and if you think something's going to do
it for you without you putting your guts
on the line you might as well forget it
right now so this idea that I'm
skeptical or they got to prove it to me
it's the biggest lie what that really is
is you're fear talking you're so scared
of failing you don't even want to get
your hopes up and if you don't get your
hopes up you might say well what if they
get their hopes up and somebody gets
disappointed how many disappointments
have we experienced in our business
Growers and in our lives the difference
is some people take disappointment let
it destroy them other people take
disappointment let it drive them and you
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